ND QUARTER 2016 - TPBtpb.gov.ph/wp-content/uploads/2016/08/2QAccomplishmentReport2016.pdf · ACCOMPLISHMENT REPORT QUARTER 2016 PROGRAM / ACTIVITY / PROJECT Title of Program/Activity/Project;

ACCOMPLISHMENT REPORT

2ND QUARTER 2016

PROGRAM / ACTIVITY / PROJECT Title of Program/Activity/Project; Inclusive Dates; Venue; Nature of Activity (if not indicated

in the title); Short Description

OBJECTIVES Objectives of the Program/Activity/Project

STATUS Present Status of Program/Follow-ups:

Completed/Ongoing/Cancelled/Rescheduled (please provide reason for non-implementation)

1

I. MAINTENANCE OF DOT TAIWAN MANDARIN WEBSITE

Inclusive Dates: Year-round Venue: N/A Nature of Activity: Others - Website Maintenance Short Description: The internet has been the most important and reliable tool being used to secure information about the different tourism destination by the consumers. On the other hand, the business sector also uses this medium to advertise their product in the market. Maintenance and updating of the Mandarin website: (ww.itsmorefuninthephilippines.com.tw) is necessary for our promotional efforts in Taiwan to provide up to date information in the market and also to link consumers to our partner agents. Based on current report our website has a total of about 130,000 hits annually.

Completed

II. DENA JOSHI TABI WEB CAMPAIGN

Inclusive Dates: April 2016 to May 2016 (Campaign period); April to

Completed


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2

September 2016 (Package period) Venue: N/A Nature of Activity: Joint Promotions Short Description: 1. Production of a webpage campaign featuring Manila and beach destinations such as Bohol and Boracay. The “Premium ladies resort Philippines” (proposed title of the page) menu will include beach fun activities, resort stay and spa. 2. The campaign page will be listed two months, April to May, to target the July to August traffic. Banner ad exposure in main page will run for 2 months during campaign. However, DeNa will continue to sell the package till September 2016. 3. The campaign page will be available in mobile and pc format 4. They will produce a monitor tour and raffle as incentive (these are tours for visitors to experience the destination and report their trip experience) and usually given at nominal fee or free to strengthen word of mouth referral. 5. DENA travel will engage in SNS campaign 60,000 post one time 6. The package will be campaigned in Dena Tabizine (DENA Travel Mail Magazine) 2x


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3

1. DeNa is an online travel agency which has produced the highest number of sales for the last 3 consecutive years. 2. 40% of sales are purchased thru smart phones, and by 20s-30s age group. 3. It is a top producing travel agency with 360,000 travels sold last 2015. The homepage generates 30 million yearly PV. 4. It is a competitor of Rakuten, another online travel agency. The mother company,DeNA, is a very large internet shopping company and has its own baseball team based in Yokohama. It has established strong brand recall. 5. Top producing destinations such as Korea and Hongkong have had several campaigns with DENA 6. DeNA enjoyed heavy booth traffic during JATA wherein we initiated contact.

III. IPE INTERNATIONAL PROMOTIONS MR&MS PHILIPPINES UK

Inclusive Dates: April 2016 to May 2016 Venue: El nido and Manila Nature of Activity: Invitational/Familiarization Trip

Site Inspection

Completed


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4

Short Description: As part of the Tourism Promotions Board’s commitment to support and utilise the Filcom projects through blog promotions, it has given its support to the familiarization trip of winners of MR. and MS. Philippines UK 2015 to the Philippines. The organisers of the pageant, IPE International Promotions, is already coordinating with PDOT-London on the details of the trip to El Nido as part of the TPB’s commitment.

IV. NAYONG PILIPINO

Inclusive Dates: April 2016 to June 2016 Venue: Manila Nature of Activity: Collateral Support Short Description: Tourism Promotions Board to support the request of Nayong Pilipino to support their tourism promotional campaigns. Released 100 copies each of the following merchandise; VPA luggage tag, cacha bag, button pins, stickers, stylus ballpen, commemorative stamps and IMFITP lanyards.

IMFITP and VPA 2016 campaign

Completed

V. JALPAK JOSHI TABI CAMPAIGN


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5

Inclusive Dates: April 2016 to June 2016 Inclusive Dates: April 2016 to September 2016 (Campaign period) Venue: N/A Nature of Activity: Joint Promotion Short Description: 1. Develop a ladies package to be featured in JAL overseas tour web package menu. Package period is April 1 to September 30. 2. Featured destination will be Cebu 3. Campaign will raffle free dinner or a complimentary massage 4. Banner campaign in Jalpak Asia Resort webpage for both exposure. 5. Campaign will be marketed in mail magazine 6. Cost of campaign is approximately Y1-1.5mil which includes special ladies web page production, banner ad placements, DM to mail magazine members and campaign freebees for 50 persons. Jalpak is the brand name for overseas tour packages offered by Japan Airlines. JAL Pack has 16 domestic and overseas locations in 8 countries and 15 cities with more than 900 employees around the world. Company has extensive experience and track record as a travel wholesaler and is a

Completed


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6

household brand name.

VI. K.I.S. LADIES TOUR WEB CAMPAIGN

Inclusive Dates: April 2016 to September 2016 (Campaign period) Venue: N/A Nature of Activity: Joint Promotion Short Description: 1. Develop web base ladies packages for 1 season (April-Sept2016) –inclusion in the Ladies Go series 2. Produce campaign webpage for Cebu, Boracay, Bohol,Palawan, Manila 3. Invest in travel portals in abroad, travelko and Yahoo Travel and promote the campaign product 4. The campaign will include free massage for the first 200 customers 5. Commitment of 2,000 output KIS is a specialized Southeast Asia travel company and has produced over 200 tour packages for the Philippines for the last 15 years but has no ladies package series for the Philippines. They have launched a very successful Lady Go Campaign for the ladies market for Vietnam. It is our interest for them to

Completed


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7

produce the same for the Philippines.

VII. KNT RESORT CAMPAIGN

Inclusive Dates: April 2016 to September 2016 (Campaign package) Venue: N/A Nature of Activity: Joint Promotion Short Description: 1. Produce a 8-12 page brochure 50,000 pcs and distribute in their 158 branch retail outlets 2. Featured destination includes Cebu, Boracay and Bohol 3. Will develop a KNT company in-house TV broadcast on the package (announcement that this is a co-endorsed priority package) 4. Webpage banner in main menu will be animated to attract attention and re-direct to Philippine resort page 5. Package will be included in mail magazine and KNT Facebook blogs 6. Output 500 to 1000 ABOUT KNT: KNT CT Holding is a wholesaler with over 2,065 employees and 70 branch

Completed


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8

offices nationwide. The company ranks 2nd in sales (2014) among Japan’s top wholesalers. Its second brand Club Tourism likewise enjoys popularity. It also has a nationwide branch presence. Tour operators include ARS Dream and Rajah Tours. Its sales on the Philippines has dropped over the years; however, the company enjoyed a rebound this 2015 second half and has considered to re-introduce the Philippines for 2016. KNT sells thematic tours and does not have ladies packages.

VIII. NOE LADIES BRAND CAMPAIGN

Inclusive Dates: April 2016 to September 2016 (Campaign package) Venue: N/A Nature of Activity: Joint Promotion Short Description: NOE Ladies Brand Campaign: 1. Produce a ladies joshi tabi package utilizing JAL, KE and Cathay carrier 2. Print and web will carry different carrier packages 3. Print Sky Tour Brochures 70,000 copies and will be sold in different retail outlets in Tokai, Hokuriku, Kanto (400-600 outlets) 4. Commit to put Philippines joshi tabi tour in main web menu alongside with

Completed


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9

top 6 destinations. 5. Banner ad of package to be featured in popular travel portals such as abroad, travelko 6. Will support follow up activation such as fam tour of in house agent and frontliners 7. Target output 2,000 The brand is a recognized JAL brand wholesaler. NOE’S company strength is retail exposure therefore it is important to include brochure support. A recognized family brand (mascot is elephant) and our tie up bodes well in our attempt to project a safe image. NOE is our partner in the development of a Davao package. NOE: • has a Asian ladies package but the Philippines is not included. • is an established company with JCB and Nomura as stockholders. • has one overseas office in Taipei and sells 100,000 tours annually. • A recognized business travel producer, brands include C five and Travd. Leisure travel brands include Sky Tour, Shin Nihon travel.

IX. TABIKOBO LADIES CAMPAIGN

Completed


2ND QUARTER 2016






10

Inclusive Dates: April 2016 to September 2016 (Campaign period) Venue: N/A Nature of Activity: Joint Promotion Short Description: Joint Promotions with Tabikobo: 1. Produce a ladies package and feature in the Tabikobo webpage 2. Campaign package will include complimentary dinner or spa treat for the first 200 guests 3. Banner ad exposure in travel portal site : 4travel and travelkochan 4. Co-sponsor 1 Philippine event in their travel café 5. Web variations of packages (4x) Tabikobo is famous for concierge service and customized trips. It is a ladies brand with 3 travel coffee shops & popular for instalment products. Tabikobo was founded in 1994 and line of business includes providing services and resources for travel and has established itself as an OTA with offline service. Sales record for 2014 is Y21.8Billion employing 398 people, 3 offices in Tokyo, and 5 spread out thru Japan.


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11

X. JTB WORLD VACATIONS “JOSHI TABI” WEB CAMPAIGN

Inclusive Dates: April 2016 to October 2016 (Package period) Venue: N/A Nature of Activity: Joint Promotion Short Description: 1. Produce a Philippines “joshi tabi” webpage menu in the JTB page (estimate cost of production JPY1.2Mil), which will be a landing page for the banner ads. 2. JTB will produce 10 different banners for the Philippines (estimate cost JPY500,000) for exposure 3. JTB will target market in Yahoo display network and Google Display Network (YDN and GDN investment Y2.5Million) to drive traffic to JTB/Philippines “joshitabi” page 4. JTB will produce a 16-page print brochure (12,000 pcs) and distribute to their branch offices/retail shops in Tokai, Tohoku, Kita Kanto (North Kanto) area. The package will cover April to October 2016) – estimate cost Y3Mil 5. Philippine package will be marketed in JTB mail magazine 6. JTB will engage in SNS campaign

Completed


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12

JTB is the world’s largest travel agency and the largest in Japan with over 26,000 employees. JTB is highly responsible for the ladies Hawaii branding success. They produce a ladies “joshi tabi” JTB package to market in the web but the Philippines is not included.

XI. PHILIPPINE AIRLINES INT’L AWARD

Inclusive Dates: May 2016 Venue: Manila Nature of Activity: Collateral Support Short Description: Tourism Promotions Board support the request of Philippine Airlines for Philippine Airlines International Award for Travel Agent on 3rd week of May 2016. Marcom released 250 pcs each items IMFITP white shirts (glitter), VPA Notebooks, Button pins, Stylus ballpen, Stickers and Luggage Tag.


Completed

XII. MARKETING PARTNERSHIP WITH GOWAY TRAVEL (ON-GOING PROJECT)

Inclusive Dates: May 2016 to December 2016 Venue: North America (Canada and USA)

Completed


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13

Nature of Activity: Others - Marketing Partnership Short Description: In 2013 and 2014, our USD 20,000 brochure support (through TPB) with Goway contributed a total of USD 201,000 tourism receipts for the Philippine economy. With our support, Goway sales production increased to more than 68% compared to its 2012 sales production report. Through our partnership with Goway, we can promote, recommend and sell our tour programs to their target clients and help increase tourist arrivals and receipts in the country. The proposal submitted by the requesting party is composed of five (5) campaigns/programs: Globetrotting Magazine, Paid Search and Remarketing, Trade Webinars, E-zines and Trade Events. JTB is the world’s largest travel agency and the largest in Japan with over 26,000 employees. JTB is highly responsible for the ladies Hawaii branding success. They produce a ladies “joshi tabi” JTB package to market in the web but the Philippines is not included.

XIII. 118TH PHILIPPINE INDEPENDENCE DAY 2016 CELEBRATION

Completed


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14

Inclusive Dates: June 2016 Venue: Foreign Service Posts Worldwide Nature of Activity: Collateral Support Short Description: Tourism Promotions Board support the request of DFA for the various activities to be conducted by Foreign Service Posts to celebrate the 118th Philippine Independence Day 2016. TPB released to support their worldwide activities by releasing the following; 10,000 copies Omnibus Primer brochures and 85 pcs destination posters.


XIV. CS CALEDONIAN SKY

Inclusive Dates: June 2016 Venue: Caledonia Nature of Activity: Collateral Support Short Description: Tourism Promotions Board support the request of Annset Holiday to support promotional tourism brochures for CS Caledonian Sky with about 100 participants. Marcom released 100 pcs Omnibus Primer brochures.


Completed


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15

XV. INDEPENDENCE DAY RECEPTION AT THE END OF RAMADAN IN BAGHDAD

Inclusive Dates: June 2016 Venue: Baghdad Nature of Activity: Collateral Support Short Description: Tourism Promotions Board support the request of Philippine Embassy in Baghdad for Independence Day Celebration at the end of Ramadan in Baghdad. TPB Marcom released 200 pcs each of the following items Omnibus Primer brochures, Destination Boracay & Cebu/Bohol map brochures.


Completed

XVI. “LEARNING BY DOING” CHILDREN’S INT’L SUMMER VILLAGES (CISV)

Inclusive Dates: June 2016 Venue: Germany Nature of Activity: Collateral Support Short Description: CISV requested to Tourism Promotions Board through OSEC VPA promotional


Completed


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16

giveaways to be used in "Learning by Doing" event in Germany this year 2016 delegates represents their country such as Philippines, Canada, China, France, Germany, Great Britain, Italy, Japan, Netherlands, Norway, Portugal, Switzerland, and USA. TPB Marcom released 100 pcs each VPA items, Ctylus ballpen, Luggage tag, Button pins and Stickers.

XVII. PMS FOR GOVERNMENT FELLOWSHIP

Inclusive Dates: June 2016 Venue: Manila Nature of Activity: Collateral Support Short Description: Tourism Promotions Board support the the request of Presidential Management Staff (PMS) of promotional giveaways to be given away to Government Fellowship. OSEC endorsed PMS request to TPB Marcom, we released 200 sets each VPA items, Notebook, Luggage Tag, Button pins, Stylus ballpen, Cacha bag and magnetic lapel pins.


Completed

XVIII. SALES MISSION IN INDIA

Completed


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17

Inclusive Dates: June 2016 Venue: India Nature of Activity: Collateral Support Short Description: Tourism Promotions Board support the request of Arjun Shroff of Shroff Travel support promotional tourism brochures and giveaways; 80 pcs each items Omnibus Primer brochures, VPA luggage tag and assorted stylus ballpen.


XIX. SHIP FOR SHIPMENT ASIAN AND JAPANESE YOUTH PROGRAM (SSEAYP)

Inclusive Dates: June 2016 Venue: Japan Nature of Activity: Collateral Support Short Description: Mr. Francis Bautista of Philippine Youth - 43rd SSEAYP, NCR requested destination tourism brochures for the annual program this year sponsored by Japanese Government Cabinet Office and supported by the menber countries of ASEAN, the program brings more that 300 youth from the


Completed


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18

ASEAN countries and Japan, providing them with the unique opportunity to live together on board the ship Nippon Maru for over 40 days. Per request of Mr. Bautista assisted by OSEC he requests of 20 pcs each of the following brochures; Omnibus Primer, and Destination Manila, Cebu/Bohol and Boracay map brochures

XX. UNI ORIENT TRAVEL

Inclusive Dates: June 2016 Venue: Manila Nature of Activity: Collateral Support Short Description: Uni Orient Travel Inc, requested tourism brochures to be distributed to their various clientele for the next quarter. TPB Marcom released 50 pcs each items Destination map brochures Manila, Cebu/Bohol and Boracay


Completed

XXI. INTRAMUROS ADMINISTRATION SUPPORT BROCHURES

Inclusive Dates: June 2016 Venue: Manila

IMFITP and VPA 2016 campaign Completed


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19

Nature of Activity: Collateral Support Short Description: Tourism Promotions Board support the Intramuros Administration by giving tourism promotional informative brochures, 1,000 pcs Omnibus Primer.

XXII. VAKUL KINAYI FESTIVAL - CANCELLED

Inclusive Dates: 01 April 2016 Venue: Sabtang, Batanes Nature of Activity: Logo / Photo / Video Support Short Description:

Cancelled

XXIII. MARINE DIVING FAIR (MDF) 2016

Inclusive Dates: 01 April 2016 to 03 April 2016 Venue: Sunshine City Convention Center, Ikebukuro, Tokyo, Japan Nature of Activity: International Trade and Consumer Fair Short Description:

20 participants

Completed


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20

Considered among the largest dive resort and consumer fairs, Marine Diving Fair (MDF) is an annual dive show organized in cooperation with the Marine Arts Center Co., Ltd., publisher of four major dive magazines. With the Philippines’ inherent advantage in marine and coastal resources, the archipelago has been receiving over 31% of Japan’s fast growing dive segment estimated with 5 million enthusiasts. DOT/TPB has reserved 36 square meters of booth space in MDF 2016 for private sector delegates to engage the Japanese dive operators and consumers. The previous year’s attendance reached 51,112 visitors. This year marks the 24th Marine Diving Fair and with this, we are inviting a maximum of 12 dive-related properties or operators to engage their Japanese counterparts and consumers. As the Philippines is one of, if not, the largest booth in the yearly fair, there is ample space for the private sector participants to meet with their Japanese counterparts.

XXIV. MALAYSIA INTERNATIONAL DIVE EXPO (MIDE) 2016

Inclusive Dates: 01 April 2016 to 05 April 2016 Venue: N/A Nature of Activity:

Completed


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21

Short Description: The ASEAN and the Pacific Division requested for a 150px X 150px logo for a banner which will appear on the right side of the webpage, under the sponsored partners. MarCom recommends using TPBPHL logo since it is financially supported by TPB. The requesting unit also asked for an A5 size - underwater image ad with PH - MIDE Booth number included for the event show book in vertical layout. DOT Malaysia prefers to not put many texts / words on the ad because A5 size is very small.

XXV. IMEX FRANKFURT 2016

Inclusive Dates: 01 April 2016 to 07 April 2016 Venue: N/A Nature of Activity: Others - Booth Graphics Short Description: IMEX in Frankfurt is the landmark exhibition for professionals working within the incentive travel, meetings and events industry. Run by meetings professionals for meetings professionals, IMEX buzzes with activity as global decision makers meet with 3,500 suppliers for 3 days of great business. The

20 participants

Completed


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22

Philippines will be participating in the said event and the MICE Department would like to request for graphics to be used for the Philippine Booth. MarCom provided the Davao MICE image and a Manila cityscape photo with Visit the Philippines Again 2016 as the main message.

XXVI. NAITAS TRAVEL TRADE SHOW - COVERAGE

Inclusive Dates: 01 April to 10 April 2016 Venue: SMX Convention Center Nature of Activity: Logo / Photo / Video Support Short Description: Photo and Video coverage of NAITAS Travel Trade Show.

Completed

XXVII. PAL NAGOYA FAMILIARIZATION TOUR FOR KANAZAWA TRAVEL AGENTS

Inclusive Dates: 02 April to 06 April 2016 Venue: Cebu and Bohol Nature of Activity: Invitational/Familiarization Trip Short Description:

Japanese travelers in Kanazawa

and nearby areas Completed


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23

DOT Osaka has finalized negotiations with Philippine Airlines West Japan officials on the implementation of a familiarization tour for travel agents from Kanazawa in Hokuriku area scheduled on 02-06 April 2016 in Cebu and Bohol. According to the JTB Report 2015: All about Japanese Overseas Travelers (Red Book) #3 top reason in choosing a travel destination of Japanese travelers is the recommendation of a travel firm. Based on this study, top executives of Japan travel agents always recommend that familiarization tours should be conducted specifically for the new staff selling the Philippines.

XXVIII. DIVER AND GEOGRAPHICAL - JOHN NIGHTINGALE AND ALAN GODWIN OF REEF AND RAINFOREST

Inclusive Dates: 02 April to 19 April 2016 Venue: Leyte and Busuanga Nature of Activity: Invitational/Familiarization Trip Short Description: John Nightingale is one of the foremost underwater writers and photographers in the UK. He is commissioned by Geographical magazine for

1 article on DIVE Magazine

1 article on Geographical Magazine

Completed


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24

an article about the African wildlife of Calauit Island and by DIVE magazine for an article on ‘dugongs’ and whale sharks of Southern Leyte. Reef and Rainforest, a wildlife tour operator in the UK, is joining John on the trip with the aim of introducing a wildlife program on the Philippines.

XXIX. FLAVORS OF THE PHILIPPINES ON-GROUND ACTIVATION

Inclusive Dates: 03 April to 10 April 2016 Venue: ETON Centris Mall, Quezon City / Legaspi Sunday Market, Legaspi Village, Makati City Nature of Activity: Sales Presentation Short Description: As a prelude to the Madrid Fusion Manila 2016, the DOT and TPB have mounted the Flavors of the Philippines. A nationwide month-long food festival that included various activities ranging from food markets to featured food and menus in hundreds of venues. One of the activities highlighted was an on-ground activation to showcase the Philippines as a culinary center of excellence in Asia.

301 registered for the event

Completed


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25

XXX. MADRID FUSION MANILA - PRE-EVENT COVERAGE

Inclusive Dates: 05 April to 06 April 2016 Venue: SMX Convention Center Nature of Activity: Logo / Photo / Video Support Short Description: Photo and Video coverage of the Pre-event of Madrid Fusion Manila Press Conference.

Completed

XXXI. INCENTIVE TOUR FOR ENCLEAN (SK ENERGY) KOREA (1ST GROUP)

Inclusive Dates: 05 April to 09 April 2016 Venue: Shangri-la's Mactan Resort & Spa Nature of Activity: Incentive Trip Short Description: No. 1 tours in partnership with DOT-Korea organized two (2) incentive tours for 500 employees of ENCLEAN, an oil and petroleum brand of SK Energy which is the no. 1 oil company in Korea . The first 250 pax arrived on 5 April 2016 and they were billeted at Shangri-la's Mactan Resort & Spa.

250 participants

Completed


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26

TPB's assistance : welcome lei reception and airport facilitation and provision of cultural entertainment.

XXXII. CORPORATE SOCIAL RESPONSIBILITY 2016

Inclusive Dates: 05 April to 11 April 2016 Venue: N/A Nature of Activity: Others - T-Shirt Design Short Description: For Tourism Promotions Board's Corporate Social Responsibility 2016, the CORPLAN and Business Development requested for a t-shirt design to be used during the program using the 2015 TPB CSR "Fun Goes Green" logo, an environmental campaign led by TPB. The logo design is represented by an e-jeepney, a famous Filipino symbol with the words of the theme incorporated within the design.

Completed

XXXIII. IL DIVO

Inclusive Dates: 06 April 2016 Venue: Meralco Theater, Meralco Avenue, Pasig City

1,000 participants Completed


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27

Nature of Activity: Others - Financial Assistance Short Description: Il Divo is a multinational classical crossover vocal group, which originated in the UK in December 2003 and composed of 4 male singers. Since its inception the group has enjoyed success worldwide, selling to over 30 million copies discs with 160 certified gold and platinum hits in 35 different countries. The quartet is remarkable for its musical mix of opera with themes of different genres.

XXXIV. MANILA FAME BOOTH BACKDROP

Inclusive Dates: 06 April to 11 April 2016 Venue: N/A Nature of Activity: Others - Booth Backdrop Short Description: The MICE Department requested for graphics to be used for the Tarp Background for the TPB Counter at the Manila Fame 2016 - one of the headlined activities of the Design Week Philippines which is considered as the country's premier design and lifestyle event. Marcom recommends using

Completed


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28

PRINT_DAVAOMICE2014 for the backdrop material, which features Davao as a beautiful MICE destinations.

XXXV. MADRID FUSION MANILA 2016

Inclusive Dates: 07 April to 09 April 2016 Venue: SMX Convention Center Pasay City Nature of Activity: M.I.C.E. Booked Event Short Description: Madrid Fusion is one of the most important international gastronomy events in the world, celebrated annually in Madrid 2003. Madrid Fusion Manila is the first and only Asian edition of Madrid Fusion which brings together the most acclaimed avant-garde chefs from across the globe. Already on its second year, the hosting of the event establishes the Philippines as a focal point of gastronomic interest worldwide and serves as a venue to promote our various agricultural products, food and ingredients. The event has three (3) components: International Gastronomy Congress, Trade Exhibition and Flavors of the Philippines, a month-long parallel activity that happens simultaneously in the entire country which features the exciting and varying flavors from the country’s 7,107 islands through food festivals, gourmet

1,436 participants

Completed


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29

markets and gastronomy-related cultural activities.

XXXVI. MADRID FUSION MANILA 2016

Inclusive Dates: 07 April to 09 April 2016 Venue: SMX Convention Center Pasay City Nature of Activity: Others - Gastronomic Event Short Description: With the success staging of Madrid Fusion Manila (MFM) 2015 last 24-26 April 2015 at the SMX Convention Center, the Department of Tourism (DOT) signed a Gastronomic Event Collaboration Extension Agreement with Foro De Debate and Arum Estrategias Internacionalization S.L. for the staging of the second edition of Madrid Fusion Manila 2016. MFM is the most significant international gastronomy in the world, celebrated annually in Madrid since 2003. It is the first and only Asian edition of Madrid Fusion which brings together the most acclaimed avant-garde chefs from across the globe. This year's theme " The Manila Galleon: East Meets West". This event will be one of the highlights of the 2016 Visit the Philippines Again campaign and in keeping with our goal to establish the

104 companies

224 Booths 8,616 Expo attendees

Completed


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30

Philippines as a focal point of gastronomic interest worldwide. Assistance from MARCOM-Media Relations Team during Chef's Hour for the 3-day event.

XXXVII. MADRID FUSION MANILA 2016 - COO MESSAGE

Inclusive Dates: 07 April to 09 April 2016 Venue: SMX Convention Center Pasay City Nature of Activity: Others - Message of COO Enerio for Madrid Fusión Manila Booklet Short Description: The 2nd Madrid Fusión Manila (MFM) was held last 7-9 April 2016. It was co-organized by the Department of Tourism, the Tourism Promotions Board, Foro de Debate and Arum Estrategias de Internacionalización and it featured an International Gastronomy Congress and a Trade Exposition. 18 speakers presented the most progressive techniques in today's gastronomy and also touched on the importance of the Manila-Acapulco Galleon Trade, which was the theme for this year's edition of MFM.

104 companies

224 Booths 8,616 Expo attendees

Completed


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31

XXXVIII. 11TH INTERNATIONAL KETOANALOGUE SYMPOSIUM (IKS) 2016

Inclusive Dates: 07 April to 10 April 2016 Venue: EDSA Shangri-la Nature of Activity: M.I.C.E. Booked Event Short Description: Afro Asian will be hosting the 11th International Ketoanalogue Symposium (IKS) to be held on 07 – 10 April 2016 in EDSA Shangri-la Hotel. The IKS 2016 will bring together medical practitioners specializing in kidney diseases. The event expects to bring together 180 foreign and 70 local delegates. Participants will conduct a Manila Historical Tour and a taste of Philippine gastronomy.

250 participants

Completed

XXXIX. JETSTAR FAMILIARIZATION TOUR

Inclusive Dates: 07 April to 11 April 2016 Venue: Manila and Environs Nature of Activity: Invitational / Familiarization Trip Short Description:

6 participants

Completed


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32

Jet Star Japan Co., Ltd. is a low-fare Japanese airline based in Tokyo. Jet Star commenced and launched its flight on 03 July 2012. The airline serves 17 routes across 11 domestic destinations using a fleet of 20 Airbus A320 aircraft and considered the largest LCC in Japan. A familiarization tour will be conducted to provide insightful, updated and real Philippine travel experience and information to Japanese tourist-costumers particularly Japanese office ladies. In addition, the stories to be written in the magazines will create an image of the Philippines as a fun travel destination and would demonstrate our support in promoting Jet Star flights to the Philippines.

XL. INTERNATIONAL LADIES BENEVOLENT SOCIETY’S (ILBS) CHERRY BLOSSOM CHARITY BALL (SAKURA BALL)

Inclusive Dates: 08 April 2016 Venue: Hotel Okura (Ascot Hall), Tokyo, Japan Nature of Activity: Others - Special Event Short Description: Reference is made to the letter of Ambassador Lopez to Secretary Jimenez dated 25 November 2015 regarding the International Ladies Benevolent

Completed


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Society (ILBS) Cherry Blossom Charity Ball to be chaired by the Philippines on 08 April 2016 at Hotel Okura, Tokyo, Japan. The ILBS is an organization of women from Japan and other nations that volunteer to raise funds to assist institutions that care for the ill, disabled and less fortunate worldwide, including the Philippines. Founded in 1953 and honored by the patronage of the Imperial Family, the ILBS undertakes a number of annual fundraising activities, the biggest of which is the Cherry Blossom Charity Ball. The first Cherry Blossom Ball was held in 1953, and it has been several years since the Philippines chaired the ball. The Philippine Embassy believes it is fitting that the Philippines chair this prestigious social event during the Philippine-Japan 60th anniversary milestone this year. TPB's support to the said event will help improve the image of the Philippines as well as complement our tourism promotions efforts in Japan.

XLI. NAITAS TRAVEL & TRADE SHOW 2016

Inclusive Dates: 08 April to 10 April 2016

10,389 participants

Completed


2ND QUARTER 2016






34

Venue: SMX CONVENTION CENTER Nature of Activity: Domestic Trade and Consumer Fair Short Description: NTTS is a travel , tourism and trade fair promoting outbound and inbound destinations and allied products and services in partnership with the Philippine government through the Department of Tourism (DOT) and Tourism Promotions Board (TPB). NTTS is the modest contribution in the promotion of the tourism industry of the Philippine by National Association of Independent Travel Agencies, Inc. (NAITAS). NAITAS is dule registered travel and tourism association recognized by the Department of Tourism and considered as the biggest travel agency organization in the Philippines with more than 400 members and 13 chapter all over the Philippines.

221 exhibitors 261 booths

XLII. VAKUL KANAYI FESTIVAL

Inclusive Dates: 08 April to 10 April 2016 Venue: Sabtang, Batanes Nature of Activity: Invitational/Familiarization Trip

Completed


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35

Short Description: It was a gathering hundreds of excited Ivatans and tourists, the small island of Sabtang became the heart of fun in the entire Batanes isles as it celebrated the first Vakul-Kanayi Festival last April 25 to 27. Vakul is the quintessential headgear worn by women and kanayi are the vests draped on men when they work in the field. Made from shredded leaves of voyavoy or Philippine date palm, this all-weather gear is unique to the Ivatans and are still worn to this day. “Vakul-Kanayi Festival is a wonderful attraction to an already spectacle-filled province”, says DOT Regional Director Virgilio Maguigad. “With its successful first, it happily puts the northernmost province on the festival map of the Philippines.” The 3-day Festival covers various activities that enjoyed by the visitors/attendees and the highlights of the event are as follows: - Fun Run and Fun Bike - Agri Trade Fair features the local product of Batanes - Vakul-Kanayi Quiz - Vakul Weaving & Souvenir Contest - Musical Contest


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- Kainan ng Bayan - Festival Dance Contest - Balikbayan Nights

XLIII. ANNUAL INVESTMENT MEETING IN DUBAI

Inclusive Dates: 08 April to 14 April 2016 Venue: Dubai Nature of Activity: Collateral Support Short Description: Tourism Promotions Board support the request of TIEZA to support promotional giveaways for annual investment meeting in Dubai. Marcom released the following items; 20 pcs Notebooks, 20 pcs Destination USB Cards, 200 pcs stylus ballpen, 200 pcs button pins, 500 pcs stickers and 30 pcs VPA drifit shirts.

Completed

XLIV. TPB-DOT TOKYO JOINT PROMO

Inclusive Dates: 08 April to 15 April 2016 Venue: N/A

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Nature of Activity: Logo / Photo / Video Support Short Description: Photos of Cebu and Manila to be included in DOT-Tokyo brochure.

XLV. KBL PLAYERS FAMILIARIZATION TOUR

Inclusive Dates: 09 April to 13 April 2016 Venue: Boracay Nature of Activity: Invitational/Familiarization Trip Short Description: The Korean Basketball League (KBL) is the professional league for basketball players in Korea. After this year’s season ends, PDOT Korea will invite two (2) best players of KBL. To maximize media mileage, a travel writer will accompany the players and feature how celebrity basketball players spend their time off from training in Boracay. The trip will be featured in The Basket Magazine and Naver TV Cast. “The Basket” is one one of Korea’s top basketball magazines. It covers KBL, WKBL and Korean Amateur Basketball games together with in-depth stories

5 participants

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of NBA. It also publishes interviews with star players and sections on basketball techniques. The Basket is affiliated with “Basket Korea”, an online media of “The Basket”. Basket Korea also launched social media and mobile services last year to meet the demands of basketball fans in Korea. Frequency: Monthly Circulation: 10,000 Price per issue: KRW 6,000.00 AD Price: KRW 2 Million per page

XLVI. PHILIPPINES’ BID TO HOST THE 2017 GREAT IDEAS IN ASSOCIATION MANAGEMENT CONFERENCE ASIA PACIFIC

Inclusive Dates: 10 April to 13 April 2016 Venue: Shangri-La Hotel Kowloon, Hong Kong Nature of Activity: M.I.C.E. Bid Assistance Short Description: The American Society of Association Executives (ASAE) is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations, based in Washington, DC, USA, with offices in Beijing and Seoul. ASAE members manage leading industry associations, individual membership societies, and voluntary organizations

to win the Philippine bid to host

the 2017 Great Ideas in Association Management Conference Asia

Pacific, to increase the awareness of ASAE members on the Philippines as a

MICE destination

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across 50 countries around the world. ASAE's 2016 Great Ideas in Association Management Conference Asia Pacific was held for the second time in the region last 10-13 April 2016 in Kowloon, Hong Kong. Supported by ICCA and UIA, the event was a unique opportunity for senior staff of industry and professional societies in the Asia Pacific region to expand their knowledge in association management. TPB attended ASAE’s 2016 Great Ideas in Association Management Conference Asia Pacific with the intention to assist the Philippine Council of Associations and Association Executives (PCAAE) in bringing the event to the Philippines and the Philippine International Convention Center (PICC) as proposed conference venue. It is unfortunate that despite the commitments made by the Philippines in the bid, the organizers rated the Philippine bid lower than the other proposals. There were six (6) bidders for the 2017 edition of ASAE's Great Ideas Asia Pacific.

XLVII. PALARONG PAMBANSA 2016

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Inclusive Dates: 10 April to 16 April 2016 Venue: Legazpi City, Albay Nature of Activity: Others - Financial Assistance Short Description: The Palarong Pambansa Program is an annual multi-level national scholastic athletic competition conducted by the Department of Education and participated in by the elementary and secondary pupils/students both from public and private schools. It is the laboratory of all learned/acquired knowledge, skills, attitude in the Physical Education curriculum. It is an avenue that provides in-school youth opportunities to improve their physical, moral, intellectual and social well-being. It serves as a means to promote education, health, development and peace. With 15 thousand delegates are expected to join the 21 Palaro events, though it is primarily a sports event under the Education Department.

XLVIII. CAPAS FREEDOM MARCH

Inclusive Dates: 11 April 2016 Venue: Capas Freedom Park, Capas, Tarlac

2,023 participants Completed


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Nature of Activity: Others - Financial Assistance Short Description: The Capas Freedom March is a national event organized by the Department of National Defence (DND) through the Philippine Veterans Affair Office (PVAO) and AAP Travel in order to pay tribute to the straight and valor that was exhibited by war veterans both Filipino, Americans and other. It aims to honor the Filipino and foreign soldiers and civilians who defended the Philippines during WWII sacrificing their freedom, health and in many cases their lives. It also aims to define the major role of Filipinos during WWII and inculcate a sense of pride among Filipinos.

XLIX. INCENTIVE TOUR FOR AMWAY KOREA

Inclusive Dates: 11 April to 15 April 2016 Venue: Cebu White Sands Resort & Spa Nature of Activity: Incentive Trip Short Description: Philippine Cebu Marine Tour Travel Corp., in partnership with DOT-Korea, will organize an incentive tour for 120 employees of AMWAY, one of the

120 participants

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largest direct selling companies in Korea from 11-15 April 2016 in Cebu. TPB's assistance : welcome lei reception and airport facilitation and provision of cultural entertainment..

L. TELEGRAPH - KATE HUMBLE WITH DIVE WORLDWIDE

Inclusive Dates: 11 April to 20 April 2016 Venue: Bohol Nature of Activity: Invitational / Familiarization Trip Short Description: The Telegraph newspaper is running an article promoting travel in the Philippines, focusing on scuba diving and local attractions in the Bohol region. The article is to appear in their weekend travel section and will be written by TV personality Kate Humble. The article will be focusing on Bohol as a destination along with the scuba diving opportunities, the culture and local activities. As part of her trip, Kate will spend time in Anda, Bohol, to experience the diving and local attractions. This area is particularly interesting to the UK market as it is less explored and

Print article in Telegraph’s

weekend Travel section • Online article with the Telegraph

in support of the print article • Blog article with Dive Worldwide

featured on website following Kate’s trip

• Dedicated e-news to Dive Worldwide’s extensive client-base

(over 13,000) • Regular Twitter updates from

Kate while on location

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promises superb scuba diving opportunities. Kate will also spend time at the Philippine Tarsier Foundation, learning about their work in this endemic and iconic species. Dive Worldwide, the largest selling dive operator for the Philippines arranged and supported all ground arrangements and activities in the Philippines for Kate Humble and her photographer. A media rate has been secured with Singapore Airlines.

LI. BROCHURE PRINTING OF MULTI DESTINATIONS, INC. TRAVEL & TOURS

Inclusive Dates: 11 April to 25 April 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support Short Description: Multi Destinations Inc. Travel and Tours is requesting high resolution photos of the top tourist destinations in Luzon, Visayas and Mindanao for their brochure printing.

Completed

LII. CHINA OUTBOUND TOURISM AND TRAVEL MARKET


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Inclusive Dates: 12 April to 14 April 2016 Venue: Beijing, China Nature of Activity: International Trade and Consumer Fair Short Description: Now on its 12th year, COTTM is regarded as the industry’s most important platform and remains the only business to business event that focuses purely on burgeoning Chinese outbound tourist market. It is expected that around 4,000 Chinese trade buyers from leading outbound tour operators and travel agents will be in attendance. Relatively, this three day event is a unique business platform for NTOs and travel related enterprises to showcase their destinations and products to the increasingly mobile and expanding Chinese outbound market. To complement COTTM’s Luxury Travel Showcase, the Philippines will be featured as a luxury travel destination. Its 54 square meter booth will give prominence to destinations, properties and tour products such as spa and wellness catering to the needs of Chinese upper middle class. An added feature to this year’s COTTM is the conduct of a pre and post COTTM Philippine Luxury Tourism Presentation. In this gathering, a small B2B will be organized by PDOT-Shanghai to match our Philippine Sellers to prestigious travel agents catering to high end Chinese travelers. To date,

12 private companies to

participate 36 leads and 20 new contacts to be

established

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there has been 12 luxury properties and tour operators from the Philippines that have signified their interest in joining COTTM.

LIII. PHILIPPINE EMBASSY

Inclusive Dates: 14 April 2016 Venue: Mexico Nature of Activity: Collateral Support Short Description: Department of Foreign Affairs requested to Tourism Promotions Board to support the Philippine Embassy in Mexico for the participation in the "Feria De Las Culturas Amingos" to be held in Mexico City on May 21 to June 5, 2016. Marcom released 1,000 pcs Omnibus Primer brochures and 15 Destinations Posters.

Completed

LIV. 14TH DAEGU TOUR EXPO

Inclusive Dates: 14 April to 17 April 2016 Venue: EXCO, Daegu, Korea Nature of Activity: International Trade and Consumer Fair

62,060 participants

27 countries 140 exhibitors

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Short Description: The 14th Tour Expo Daegu Gyeongbuk was organized by Daegu Tourism Association, Gyeongsangbuk-do Tourism Association and KOTFA Co. Ltd. It first started in 2002 and has since contributed toward steady growth of outbound travel from Daegu-Gyeongbuk areas. Daegu Metropolitan City, is a city in South Korea, the fourth largest after Seoul, Busan, and Incheon and the third largest metropolitan area in the nation with over 5 million residents including Gyeongbuk area. This year, the fair attracted 62,060 visitors and registered 140 domestic and international organizations from 27 countries. The Philippines won the Best Tourism Marketing Award and the Best Folklore Performance Award.

LV. TRAVEL & LEISURE MAGAZINE AND GOLF MEDIA FAMTRIP AND PHOTO SHOOT

Inclusive Dates: 14 April to 19 April 2016 Venue: Manila and Environs Nature of Activity: Invitational / Familiarization Trip Short Description:

1. Philippine features in the

following magazines with total media value of USD 388,059.00

• Travel & Leisure GOLF: minimum 11-page feature

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In line with our objective to position the Philippines as a luxury travel destination among Chinese travelers, DOT-Beijing Office is proposing a media familiarization trip and photo shoot of Manila and environs for Travel & Leisure Magazine and Travel & Leisure GOLF. The Philippines will be featured in both magazines and will showcase lifestyle, shopping and golfing in Manila and environs. Travel & Leisure is China’s only Chinese-English bilingual fashion and leisure magazine catering to the high-end and expat readers in the mainland. Its golf magazine plays a leading role in the media of the golf industry. The magazines are issued monthly with a total print circulation of 850,000 in major cities nationwide. It also makes full use of multi-media channels (TV and online) ensuring a wider reach.

• Travel & Leisure Magazine: minimum 6-page feature

2. Acquisition of all photos to be produced from the photo shoot

LVI. OHASHI MEDIA FAMILIARIZATION TRIP

Inclusive Dates: 14 April to 21 April 2016 Venue: Manila and Negros Occidental (Panaad Festival) Nature of Activity: Invitational / Familiarization Trip

1 participant

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Short Description: The proposal was tendered by the LGU for 1 known columnist each from Japan and Korea to primarily feature the Panaad, one of Negros Occidental's principal festivals, and the attractions and activities in the province's environs. It requested TPB for financial support in terms of air tickets, accommodations while in Manila and some incidentals while the LGU shouldered all ground arrangements while in the province. Following the change in schedule however, only the Japanese invitee Masahiro Ohashi was available. Considering his stature as a popular and sought after photojournalist by highly influential travel and lifestyle magazines including Japan's version of the "Lonely Planet" guidebook, we recommend support to this project.

LVII. TRAVEL PRESS - KOREA PATA SPECIAL ISSUE

Inclusive Dates: 14 April to 22 April 2016 Venue: N/A Nature of Activity: Collateral Support Short Description:

Print material

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The Marketing Communications Department - Brand Management and Advertising Division assisted DOT Korea by providing a 222 mmW x 295 mmH Ad for the Travel Press Korea commemorative issue for the Pacific Asia Travel Association Annual Summit 2016 in Guam, USA. The key message will highlight the "Visit the Philippines Again 2016" Campaign. The DOT Korea would like to use the Visit the Philippines Again 2016 Batanes Ad for this material.

LVIII. TPB TEAM ENHANCEMENT

Inclusive Dates: 14 April to 05 May 2016 Venue: Baler Nature of Activity: Others - Team Enhancement Short Description: As part of the PHRDD's employee engagement program, the TPB team enhancement committee came up with the theme "Baler Extra Challenge". The participants were divided into groups and participated in challenges/games to promote teamwork. The team enhancement required designs for tarpaulin, shirts and sandos in connection with the theme.

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LIX. WORLD STREET FOOD JAMBOREE ON-GROUND ACTIVATION

Inclusive Dates: 15 April 2016 Venue: Bonifacio Global City Nature of Activity: Sales Presentation / Roadshow / Launch Short Description: The World Street Food Congress (WSFC) 2016 is a symposium, conference, and a mega street festival that celebrates and seeks opportunities and possibilities for the world's most popular food culture - heritage and comfort food. As a prelude to the event, an on-ground activation has been conducted to showcase comfort heritage foods and to invite prospective visitors to attend and witness the WSFJ from 20-24 april 2016 at the Bonifacio Global City.

230 on-ground participants

Completed

LX. ASIA DIVE EXPO (ADEX) 2016

Inclusive Dates: 15 April to 17 April 2016 Venue: Suntec Singapore Convention & Exhibition Centre Nature of Activity: International Trade and Consumer Fair

57,793 visitors

242 exhibitors and booths

Completed


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Short Description: ADEX is the largest and longest-running dive expo in Asia celebrating its 21st year in 2016. A must-attend event for anyone interested or involved in the world of diving, the event has seen a continuous increase in visitors over the past few years, with ADEX 2015 attracting a total of 41,053 visitors over three days. By increasing the booth size from 54sqm to 72sqm, we hope ADEX 2016 will strengthen the Philippines’ position as a premier dive destination. It will also allow about 14 – 18 Philippine dive operators to promote their regions and services to the Singapore market. PDOT will assist with consumer enquiries and provide information materials about diving in the Philippines.

LXI. ASEAN TAEKWONDO QUALIFICATION TOURNAMENT FOR THE RIO 2016 SUMMER OLYMPICS, 22ND ASIAN TAEKWONDO CHAMPIONSHIPS, 4TH ASIAN

TAEKWONDO POOMSAE CHAMPIONSHIPS AND 2ND ASIAN PARA TAEKWONDO OPEN CHAMPIONSHIPS

Inclusive Dates: 16 April to 20 April 2016 Venue: Marriott Grand Ballroom. Marriott Hotel, Newport City Complex, Pasay City Nature of Activity: Others - Financial Assistance Short Description: Asia-wide Taekwondo Jins fighting for a slot to participate in the Rio 2016

1,000 participants with 43

countries and 10 ASEAN countries

Completed


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Summer Olympics. Similarly, Taekwondo Championships, Poomsae Championships and Para Open Championships.

LXII. FOREIGN SERVICE INSTITUTE (FSI)

Inclusive Dates: 18 April 2016 Venue: Seoul, South Korea Nature of Activity: Collateral Support Short Description: Department of Foreign Affairs requested to Tourism Promotions Board to support the Foreign Service Institute (FSI) on 11th annual conference in Seoul South Korea on April 27 - 29, 2016 events. Marcom released 100 copies each items of Omnibus Primer brochures, VPA luggage tag, lanyards, button pins, stickers and assorted stylus ballpen.

Completed

LXIII. 12TH TRIENNIAL CONVENTION

Inclusive Dates: 18 April to 22 April 2016 Venue: Greenhills Christian Fellowship Nature of Activity: M.I.C.E. Booked Event

120 foreign and 50 local

participants with 25 countries and 6 ASEAN countries

Completed


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Short Description: The 12th Triennial Convention, with the theme, “Globalization and Mission,” aimed to gather missionaries and church leaders from twenty five (25) countries (Australia, Bangladesh, Brazil, Hong Kong, India, Indonesia, Japan, Malaysia, Myanmar, Nepal, Nigeria, Singapore, South Korea, Sri Lanka, Thailand, United States, USA, Vietnam, Germany, Afghanistan, Cameroon, Ethiopia, Laos, Uganda, Mongolia) including the Philippines to discuss the impact of globalization in church missions. TPB's Approved Assistance: Airport Reception, Endorsement to concerned MIAA agencies and provision of 105 pcs of promotional materials.

LXIV. WANDERLUST - MARK STRATTON

Inclusive Dates: 18 April to 02 May 2016 Venue: Manila (Ortigas) Nature of Activity: Invitational / Familiarization Trip Short Description: Mark Stratton is an award-winning British media guest, commissioned by

To entice the Brits to opt for

Philippines as a stopover on their way to other countries in Asia

Feature gastronomy of the Philippines

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Wanderlust Magazine (www.wanderlust.co.uk) and PAL to do a write-up on Manila as a stop-over destination for the airline's beyond Manila programs out of UK. The article will be similar to what he has already done for Ho Chi Minh: http://www.wanderlust.co.uk/magazine/articles/destinations/first-24-hours-in-ho-chi-minh-cityvietnam?page=all. Wanderlust is a widely read UK publication with more than 86,000 paying print readers a month.

LXV. PBM 2016

Inclusive Dates: 19 April 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support Short Description: The DOT Tokyo requested for the High Resolution TPB Logo for various applications which will be good for banners, posters and bags. The Marketing Communications Brand Management and Advertising Division sent the Hi-Res TPB Logo to DOT Tokyo, and added silkscreen version of the logo which will be good for 1 color-silkscreen processed materials.

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LXVI. IMEX FRANKFURT 2016

Inclusive Dates: 19 April to 21 April 2016 Venue: Frankfurt, Germany Nature of Activity: M.I.C.E. Trade and Consumer Fair Short Description: IMEX is a worldwide exhibition for incentive travel, exhibitions, association meetings and corporate events. It is also considered as the largest and the most significant trade show for the Meetings, Incentive Travel, Conventions, Exhibitions/Events (MICE) industry. This year, TPB occupied a 65 square meter booth space which accommodates the industry stakeholders and it also serves as a venue to conduct business and establish new contacts.

14,465 visitors with

84 countries 3,500 exhibitors and 3,977 buyers

Completed

LXVII. HUE AND RESORTS MARKETING COLLATERALS

Inclusive Dates: 19 April to 01 May 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support

Completed


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Short Description: Hospitality Innovators Inc. will open its newest manages property, Hue Hotels and Resorts Puerto Princesa. As part of their pre-opening marketing and promotions effort, they are designing different materials like printed collaterals, banners, website for social media like Facebook and Instagram. In relation with that, they are requesting high resolution photos of Palawan and Puerto Princesa.

LXVIII. BUSINESS BLUEPRINT 4TH ANNUAL CONFERENCE

Inclusive Dates: 19 April to 23 May 2016 Venue: Shangri-la's Mactan Resort & Spa Nature of Activity: M.I.C.E. Booked Event Short Description: Business Blueprint is the leading business program in Australia which has been running events for business owners since 2006. They provide their members’ access to Australia's largest business education resources: library of systems, templates, and step-by-step training videos. itravel, in coordination with our DOT Australia office, is handling the 4th Business Blueprint Annual Conference, the largest gathering of their

170 attendees from Australia (plus

38 children)

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members , to be held in Cebu from 19 to 23 April 2016. Previous international conferences were conducted in, Fiji, Thailand and New Zealand.

LXIX. INCENTIVE TOUR FOR ENCLEAN (SK ENERGY) KOREA (2ND GROUP)

Inclusive Dates: 19 April to 23 May 2016 Venue: Shangri-la's Mactan Resort & Spa Nature of Activity: Incentive Trip Short Description: No. 1 tours in partnership with DOT-Korea organized two (2) incentive tours for 500 employees of ENCLEAN, an oil and petroleum brand of SK Energy which is the no. 1 oil company in Korea . The 2nd group which consists of 250 pax arrived on 19 April 2016 and they were billeted at Shangri-la's Mactan Resort & Spa. TPB's Assistance : welcome lei reception and airport facilitation and provision of cultural entertainment

250 participants

Completed

LXX. WORLD STREET FOOD DIALOGUE 2016


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Inclusive Dates: 20 April to 21 April 2016 Venue: Bonifacio Global City Nature of Activity: Institutional / Special Project Short Description: The Tourism Promotions Board and the Department of Tourism worked with Makansutra in organizing the WSF Dialogue, which was held for the first time in the Philippines last 20-21 April 2016. The Dialogue aimed to create awareness of emerging culinary and trade destinations, promote the Philippines’ old and new food brand, and generate interest in our country’s culinary offerings, particularly the heritage comfort street food culture. Themed “The Comforting Flavours of Home”, the WSF Dialogue attracted 197 delegates coming in from Australia, Vietnam, Thailand, Singapore, Taiwan, Indonesia and even Germany with the main bulk of delegates from the Philippines.

197 delegates

Completed

LXXI. GOLF MEDIA FAMILIARIZATION TOUR

Inclusive Dates: 20 April to 24 April 2016 Venue: Subic-Clark

4 participants

Completed


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Nature of Activity: Invitational/Familiarization Trip Short Description: Asia-wide Taekwondo Jins fighting for a slot to participate in the Rio 2016 Summer Olympics. Similarly, Taekwondo Championships, Poomsae Championships and Para Open Championships.

LXXII. WORLD STREET FOOD CONGRESS (WSFC) 2016 - MEDIA INVITATION

Inclusive Dates: 20 April to 24 April 2016 Venue: Bonifacio Global City, Taguig Nature of Activity: Others - Invitation to media to participate in WSFC Short Description: • As part of the several activities being lined up for Philippine Food Month, Manila will host the World Street Food Congress (WSFC) for the very first time from April 20-24 at the Bonifacio Global City in Taguig. The theme of this year’s congress is: building upon the world’s most endearing food culture. • WSFC gathers chefs, restaurateurs, policy-makers, the media and food enthusiasts to talk on ways, by which we can preserve and professionalize

Completed


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the preparation of heritage food, and how our most loved home-cooked dishes can bring more opportunities for tomorrow.

LXXIII. WORLD STREET FOOD CONGRESS (WSFC) 2016 - TPB OFFICIAL MESSAGE

Inclusive Dates: 20 April to 24 April 2016 Venue: Bonifacio Global City, Taguig Nature of Activity: Others - TPB Official Message for the World Street Food Congress Short Description: • As part of the several activities being lined up for Philippine Food Month, Manila will host the World Street Food Congress (WSFC) for the very first time from April 20-24 at the Bonifacio Global City in Taguig. The theme of this year’s congress is: building upon the world’s most endearing food culture. • WSFC gathers chefs, restaurateurs, policy-makers, the media and food enthusiasts to talk on ways, by which we can preserve and professionalize the preparation of heritage food, and how our most loved home-cooked dishes can bring more opportunities for tomorrow.

Completed


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LXXIV. MANILA FAME 63RD EDITION

Inclusive Dates: 21 April to 24 April 2016 Venue: World Trade Center Nature of Activity: M.I.C.E. Booked Event - INTERNATIONAL Short Description: Proclamation No. 277 declares the 3rd week of March and October of each year as Design Week Philippines (DWP). It is a multi-faceted platform that brings together creative visionaries from diverse backgrounds and disciplines in a series of programs and events that celebrate designs and artistry. Headlined activities of Design Week Philippines: 1) Creative Environment Intramuros - this activity celebrates the rich cultural and creative scene that lives within the walls of Intramuros. 2)The Slingshot Philippines - is a conference and exhibit featuring top international figures in the field of start-ups. The Dept of Trade and Industry (DTI) in partnership with the Philippines startup community have organized this Slingshot to bring the small creative businesses in the front and center of global and regional trade. 3)The Manila FAME considered as the country's premier design and lifestyle event. A bi-annual showcase of craftsmanship, design innovation, and artisanship in

500 Foreign Delegates

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Philippine products. Finely selected furniture and home furnishings, holiday gifts and decor, and fashion accessories designed and crafted in the Philippines for the global market are featured in this event. TPB Assistance: (1) Coordination of an inter-agency meeting for airport reception and facilitation (2) Provision of welcome leis and brochures Endorsement and coordination with concerned agencies in NAIA (3) Coordination with DOT to provide Tourism Information Officers at travel concierge area during the event proper CITEM commitment: (1) Ensure attendance of 500 foreign delegates (2) Inclusion of the TPB and/or Visit Philippines Again (VPA) logo in Manila FAME's promotional materials (3) Inclusion/showing of Philippine video during the event whenever appropriate (4) Submit a brief report of the event, together, with the list of participants and their email addresses and other supporting documents such as but not limited to photos.

LXXV. INCENTIVE TOUR FOR HANSUNG ILS CO. LTD C/O CEBU MARINE TOUR TRAVEL CORP.

Inclusive Dates: 21 April to 25 April 2016 Venue: Cebu

130 foreign participants

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Nature of Activity: Incentive Trip Short Description: Marine Tour, in partnership with DOT-Korea, will organize an incentive tour for 130 employees of Hangsung ILS Co. Ltd. on 21-25 April 2016 at Cebu City. TPB ASSISTANCE: A) welcome lei reception and airport facilitation upon arrival of the group at the Mactan-Cebu International Airport.

LXXVI. SUROY SUROY SUGBO 2016 - CAMOTES ISLAND

Inclusive Dates: 21 April to 25 April 2016 Venue: Cebu, Philippines Nature of Activity: Others - Media Familiarization Tour Short Description: The Suroy Suroy Sugbo 2016 is a tour program headed by the Cebu Provincial Tourism Office. This marketing and promotional program of the Municipality is usually divided to three (3) legs which started last January focusing on the South of Cebu and another that is focused in the Northern & Mid-West area.

Only 3 Bloggers were invited

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The program focused on new and established destinations of Cebu. They also included activities and functions that markets local products, cuisine and art to the participants of each leg. The strategic participation of the Domestic Promotions Department of the Tourism Promotions Board provided 1 TPB staff and 3 media participants (bloggers) for them to feature the trip and to also promote the lost wonders of Camotes.

LXXVII. PHILIPPINE INDEPENDENCE DAY CELEBRATION OF THE FILIPINO COMMUNITY IN HONG KONG SAR

Inclusive Dates: 21 April to 29 April 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support Short Description: The Filipino community in Hong Kong SAR will celebrate the 118th anniversary of the proclamation of the Philippine Independence on June 12 2016 at Chater Road, Centra. This will be the 3rd year the Filipino Community will hold the "Kapangyawan Friendship Festival". In view of this, the Consul

Completed


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General of the Republic of the Philippines in Hong Kong SAR is requesting our assistance in the provision of AVP's and photos to show at the said event.

LXXVIII. WAYTOGO

Inclusive Dates: 21 April to 29 April 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support Short Description: WayToGo is a new travel inspiration website for Cebu Pacific that encourages users to explore the Philippines and beyond. Delle Chan, the Digital Editor of WayToGo, is looking to add more video content to the website; as such, they are requesting permission to reproduce some of DOT Philippines travel videos.

Completed

LXXIX. AD PLACEMENT IN THE DIPLOMATIC COURIER

Inclusive Dates: 21 April to 06 May 2016 Venue: N/A Nature of Activity: Collateral Support

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Short Description: Diplomatic Courier is a Washington, DC-based global affairs publication that targets primarily the 18-49 age group who are highly educated with disposable income and who position themselves as the next leaders in foreign policy and business. The proposal was endorsed by Philippine Ambassador to the United States José Cuisia. The magazine's June anniversary issue features a Philippine section. The proposal was priced at 10,000 USD and it included: a full page colored ad, an advertorial, web banner and social media ads. It includes 25,000 printed copies and over 2.5 million through digital means.

LXXX. MTV SEEN SHOOT

Inclusive Dates: 22 April 2016 Venue: Sisig Festival, Pampanga Nature of Activity: Others - Shooting Short Description: MTV Seen takes you to the exclusive concerts, events and other rarefied places.In the style of short snappy vignettes, MTV Seen does away with pulp

Completed


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and peel, distilling only with the concentrated juicy bits. Last April 22, 2016, TPB assisted shoot of MTV during the Sisig Festival also in lined with the Food Month.

LXXXI. DOT KOREA SHOWROOM DISPLAY

Inclusive Dates: 22 April to 25 April 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support Short Description: Request of Diving, Golf and Batanes photos for DOT Korea Showroom Display.

Completed

LXXXII. 5TH NANYANG CULTURE FESTIVAL AND PHILIPPINE PRODUCT PRESENTATION AND NETWORKING DINNER AND CONSUMER PROMO AT SM

XIAMEN

Inclusive Dates: 22 April to 26 April 2016 Venue: Xiamen, China Nature of Activity: Others - Financial Assistance to Travel Fair

Completed


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Short Description: The 5th Nanyang Culture Festival will be held in Xiamen on 22-26 April 2016 with theme “Common Heritage, Share Future.” The said event will provide a prime platform for all the participating ASEAN countries to showcase cooperative achievements, deepen communication and map out future development so that new opportunities posed by the 21st Century Maritime Silk Road will be shared by all. “Magic Nanyang, Unlimited Opportunities” Business Matchmaking workshop, which aims to effectively advance business cooperation between Xiamen and ASEAN countries, will make its debut during the fair on 22 April 2016. DOT Shanghai is planning to have 1 standard booth (3x3 sqm) for the Philippines in the ASEAN countries area.

LXXXIII. DIPLOMATIC COURIER AD PLACEMENT

Inclusive Dates: 22 April to 02 May 2016 Venue: N/A Nature of Activity: Others - Print Ad Material Short Description: Diplomatic Courier is a Washington, DC - based global affairs publication that targets primarily the 18-49 age group who are highly educated with

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disposable income and who position themselves as the next leaders in foreign policy and business. The Media Relations Division requested for a 7.87" x 11.02" Full Page Full Color Ad which aims to highlight the country in a meaningful and strategic way. The Brand Management and Advertising Division used the DAVAO Fun Works Ad (PRINT_DAVAOMICE2014) in order to promote the Philippines as a MICE destination.

LXXXIV. ENCYCLOPEDIA OF PHILIPPINE ART

Inclusive Dates: 22 April to 06 June 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support Short Description: Request of Destination photos of all regions (Region I-XII, ARMM, CAR) for the updating of the Encyclopedia of Philippine Art Edition.

Completed

LXXXV. ELECTRONIC SPORTS LEAGUE (ESL) ONE MANILA

Inclusive Dates: 23 April to 24 April 2016 Venue: Mall of Asia Arena, Pasay

6 local and 34 foreign players

Completed


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Nature of Activity: M.I.C.E. Booked Event Short Description: ESL stands for Electronic Sports League (ESL, formerly ESPL). This eSports league is operated by Turtle Entertainment based in Cologne, Germany. Today, it has more than 6.1 Million registered members and consists of over a million teams. In addition to leagues, tournaments and VERSUS (ESL's own online matchmaking system), ESL supports over 50 games (DOTA, Call of Duty, counter-Strike, Starcraft, etc.), in different genres (through various national and international leagues. Games are usually broadcast via Twitch.tv, or played publicly at conventions such as Gamescom or CeBIT. ESL also operates the Intel Extreme Masters (IEM) world championships. IEM is considered as the world's highest level of the eSports League, and based on research, it has already been held in China, Taiwan and Singapore. ESL One tournaments were usually considered to be below the IEM set of tournaments, but, as of late, both marquees carry equal significance.

LXXXVI. 5TH IAGTO ASIA GOLF TOURISM CONVENTION (AGTC 2016)

Inclusive Dates: 24 April to 27 April 2016

643 Delegates

Completed


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Venue: Chiang Mai International Exhibition & Convention Centre (CMIECC), Chiang Mai, Thailand Nature of Activity: M.I.C.E. Bid Assistance Short Description: The IAGTO is the global trade organization for the golf tourism industry established in 1997. Its membership comprises over 2,436 accredited golf tour operators, golf resorts, hotels, golf courses, receptive operators, airlines, tourist boards, approved media and business partners in 95 countries including, at its core, more than 631 accredited specialist golf tour operators in 61 countries. It is estimated that the IAGTO’s operators control over 87% of golf holiday packages sold worldwide, and turnover more than US$2.5 billion per year. Currently, of the IAGTO’s 600 golf tour operators, some 366 in 52 countries sell Asian golf destinations. As part of its goal to provide information and create opportunities that help its members develop their business faster, with less effort and less cost, the IAGTO runs an annual Convention in North America and Asia, which bring buyers and suppliers together in equal numbers to meet and talk business on a regional level. For Asia, IAGTO organizes the Asia Golf Tourism Convention (AGTC), which is


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the premier golf travel event in the Asia Pacific region. Annually, the AGTC attracts over 600 delegates from 32 countries, including an expected 180 golf tour operators, all selling Asia Pacific golf destinations, from all leading markets. In addition, IAGTO hosts regular Destination Conventions and familiarization/press trips for over 500 operators and media to golf destinations across the globe every year. On its 5th year, AGTC is well established as the most important golf tourism event in the Asia Pacific. With the largest ever delegation of golf tourism professionals for this annual Asia convention, this year’s convention reinforced its position as the premier golf travel event in the Asia Pacific region.

LXXXVII. IMMANUEL TRAVEL EXPRESS

Inclusive Dates: 25 April 2016 Venue: Cebu City Nature of Activity: Collateral Support Short Description: Tourism Promotions Board to support the request of Immanuel Travel


Completed


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Express of Cebu City by giving 15 destination posters for their needs.

LXXXVIII. VISIT THE PHILIPPINES AGAIN 2016 LUNETA BILLBOARD - MAY TO JUNE EVENTS

Inclusive Dates: 25 April to 27 April 2016 Venue: N/A Nature of Activity: Others - Billboard OOH Short Description: The Tourism Promotions Board has a monthly placement on the Luneta billboard, located across the Rizal monument wherein a lot of tourists pass by. Same as last year wherein it was declared as the Visit the Philippines Year 2015, the material aims to highlight the major events in the Philippines for the month of May to June, giving the people a reason to "Visit the Philippines Again" this 2016.


Completed

LXXXIX. DRIVING TOUR MAGAZINE WRITEUP

Inclusive Dates: 25 April to 29 April 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support

Completed


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Short Description: Driving tour magazine is the top driving tour magazine in China and established in tourism and automobile industry. They request high resolution photos of Cebu and Bohol to market the Philippines as a world class destination for FIT's and Luxury travellers.

XC. ONLINE PUBLICATION CALLED “SIGNATURE”

Inclusive Dates: 27 April to 29 April 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support Short Description: CHUBB Insurance Company publishes a quarterly E-newsletter called "Signature", the newsletter will be featuring the Philippine destinations as part of the front cover page. The photos requested were Mayon Volcano, Luneta Park, Lighthouse, 100 Islands and San Agustin Church.


Completed

XCI. VIETRAVEL


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75

Inclusive Dates: 27 April to 02 May 2016 Venue: Thailand, Indonesia & Vietnam Nature of Activity: Collateral Support Short Description: Tourism Promotions Board support the Viettravel one of the biggest tour operator from Thailand, Indonesia & Vietnam for the incentive group coming to the Philippines. Marcom released VPA 2016 promotional giveaways; 100 pcs each kinds VPA stickers, stylus ballpen, Notebooks and button pins.


Completed

XCII. MISSION DAY PILIPINAS

Inclusive Dates: 27 April to 28 April 2016 and 04 May to 06 May 2016 Venue: Bonifacio Global City, Taguig City Nature of Activity: M.I.C.E. Booked Event Short Description: Enlightened Pilipinas is an Ingress community-based in Quezon City, with members located in the Philippines and abroad. The community has also partnered with Enlightened Madrid (Spain) and Enlightened Sumatra Barat (Indonesia). Ingress is an immensely popular augmented reality massively

Completed


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multiplayer online role-playing MMOR GPS game created by Niantic Inc. (formerly Niantic Labs), a former startup within Google. Based in San Francisco, California, it was launched on 15 November 2012. The gameplay requires the player to become a member first of either one of the two factions, Enlightened or Resistance, then subsequently capturing "portals" at places of fields over geographic areas.

XCIII. DIVE PHILIPPINES SAFARI: FINDING NEMO PHOTO COMPETITION

Inclusive Dates: 28 April to 01 May 2016 Venue: Anilao, Batangas Nature of Activity: Invitational / Familiarization Trip Short Description: The Tourism Promotions Board (TPB), in coordination with DOT Hong Kong, organized the Dive Philippines Safari: “Finding Nemo” Photo Competition to be held in Anilao on 28 April – 01 May 2016. This project had its own Facebook page set up so the photographers may post their dive photos online for exposure to the online public. Objectives met: (1) To build awareness for the Dive Market in Hong Kong

168 participants

Completed


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(2) To strengthen the knowledge of divers about dive destinations in the Philippines, particularly in Anilao and Dumaguete (3) To create exposure in promoting dive activities in the Philippines

XCIV. PHILIPPINE AIRLINES AND PAPUA NEW GUINEA TWIN-CENTRE FAM FOR UK TOUR OPERATORS

Inclusive Dates: 29 April to 01 May 2016 Venue: El Nido and Manila Nature of Activity: Invitational/Familiarization Trip Short Description: 6 participants, with a Manila stopover tour. Twinning program development for PNG and Manila targeting UK tour operators: Regent Holidays, Natural Travel Collection, Steppes Travel, Asian Horizons, Papua New Guinea and Philippine Airlines.

6 participants

Site Inspection

Completed

XCV. CEBJUANDERER FUN BACKPACKERS’ CHALLENGE - WINNER’S PRIZE

Inclusive Dates: 30 April to 02 May 2016 Venue: Cebu Nature of Activity: Invitational/Familiarization Trip

2 participants

Completed


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Short Description: The top bloggers from Australia, China, Japan and Korea accepted the "Cebjuanderer Fun Backpackers' Challenge". They accomplished various challenges in Manila, Puerto Princesa, Cebu, Davao and Boracay. Aside from the tough and adventurous tasks, they were able to experience the culture of each destination, tasted Filipino dishes, and visited tourist attractions. The winner of the first international "Fun Backpackers' Challenge' was Team Japan. Each blogger won an international and domestic air tickets for two sponsored by Cebu Pacific Air and chance to visit a Philippine destination of their choice with complimentary accommodation and tours sponsored by the Tourism Promotions Board.

XCVI. RESIZE PHOTO FOR SOCIAL MEDIA USE - DOT LONDON

Inclusive Dates: 02 May to 05 May 2016 Venue: N/A Nature of Activity: Others - Resize material for social media use Short Description:

Completed


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Through TPB's International Promotions Department - Europe, Middle East and Africa Division, the DOT London requested for the PRINT_VPA_CEBU2016 to be resized for the DOT London's Facebook and Twitter Cover Photo as part of their active promotions of the Philippine Tourism. The main message of the material is Visit the Philippines Again 2016 - Find any excuse to come back.

XCVII. JTB RUBURU GUIDEBOOK

Inclusive Dates: 02 May to 06 May 2016 Venue: N/A Nature of Activity: Others - Print Ad Material Short Description: Rurubu Guidebook provides a range of travel information from popular attractions, accommodations, restaurants and shops in the Philippines. The North Asia Division would like to promote the country to the Japanese market as a safe and fun destination, and maintain Philippine presence and visibility in Japan. Therefore, they requested for the layout of PRINT_BOHOL2014 for the JTB Rurubu Guidebook.

Completed


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80

XCVIII. MR PLAYER TAIWAN FILMING IN THE PHILIPPINES

Inclusive Dates: 02 May to 07 May 2016 Venue: Puerto Prinsesa, Palawan Nature of Activity: Others - TV Program Sponsorship Short Description: Mr. Player TV is one of the most popular primetime game show TV program in Taiwan, with an average of 16.63% actual market share. The show is known for its unique format where eight (8) different celebrities are invited per week to play in the program. The show is broadcasted in Taiwan, China, Hong Kong, Japan, Australia and New Zealand cable channels. DOT Taiwan invited Mr. Player TV to conduct filming of two episodes in the Philippines. This will create much exposure for the destination to be featured in the Taiwan market owing to the popularity of the TV program. At the same time, cost will be much lesser comparing to having an actual TV advertising in the said program.

Completed

XCIX. MORALE, WELFARE AND RECREATIONAL 13TH ANNUAL TRAVEL FAIR - CANCELLED

Inclusive Dates: 03 May to 17 May 2016

Cancelled


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81

Venue: N/A Nature of Activity: Logo / Photo / Video Support Short Description:.

C. LANI LANI PHILIPPINES MAGAZINE AD PLACEMENT

Inclusive Dates: 03 May to December 2016 Venue: N/A Nature of Activity: Others - Ad Placement / Sponsorship Short Description: In partnership with Department of Tourism (DOT) Tokyo, will once again produce Lani Lani Philippines Magazine with four (4) issues for the year 2016. The upcoming issues are outfitted to boost DOT Tokyo’s communication plan after the successful publication of its first two issues released on November 2015 and February 2016. Its first issues highlighted Manila, shopping malls, restaurants, premium spas, luxury hotels, Cebu resorts and Boracay’s lifestyle and entertainment.

Completed

CI. WORLD BLIND UNION ASIA PACIFIC (WBUAP) - 13TH REGIONAL MASSAGE SEMINAR


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82

Inclusive Dates: 04 May to 06 May 2016 Venue: Grand Ballroom, Century Park Hotel, Manila Nature of Activity: M.I.C.E. Booked Event Short Description: The 13th WBUAP Massage Seminar will be hosted in the Philippines this 4-6 may 2016. With the theme, “Maximizing Skills, Technologies and Opportunities to Economic Empowerment”, the event featured topics and activities about massage and the therapeutic right, increasing effectives of massage for health care and innovation and increasing investments in massage. TPB's Approved Assistance: Airport Reception and facilitation and provision of promotional materials (130 pcs VPA Lanyards, VPA Cacha Bag, VPA Luggage Tag and Button pins, 27 pcs IMFITP Leatherette Kit Folder and Card Holder.

170 local and 130 foreign

Completed

CII. U-XPLOR MAGAZINE & BOAT DESIGN

Inclusive Dates: 04 May to 09 May 2016

Completed


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83

Venue: N/A Nature of Activity: Logo / Photo / Video Support Short Description: Its More Fun in the Philippines Logo Request for the U-XPLOR magazine and Boat Design. U-XPLOR magazine Is a free annual travel handbook that showcases diff. Philippine destinations.

CIII. CENTRALIA

Inclusive Dates: 04 May to 21 May 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support Short Description: The TPB supported the World Trade Center Metro Manila as the delegation to Centrallia by providing assistance for the graphics / images to be used in the booth. The banners featured different Philippine Sceneries.

Completed

CIV. 17TH SCIENCE COUNCIL OF ASIA (SCA) SCIENTIFIC CONFERENCE


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84

Inclusive Dates: 05 May to 06 May 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support Short Description: Request permission to use some clips (TVC's on Philippine Destinations) to be showcase as an integral part of the material to entice delegates on what to expect for the next SCA in 2017.

Completed

CV. ANNSET HOLIDAYS

Inclusive Dates: 05 May to 12 May 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support Short Description: ANNSET Holidays INC. requesting for destination photos for their brochures and promotional materials for their marketing activities.

Completed

CVI. HELLOWORLD FAMILIARIZATION TOUR


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85

Inclusive Dates: 05 May to 12 May 2016 Venue: Manila and Boracay Nature of Activity: Invitational/Familiarization Trip Short Description: Air Tickets has a 60-year track record as Australia’s market leading airfare distribution and ticketing services consolidator. As part of Helloworld Limited, it is an integrated travel business operating several wholesale travel businesses (holiday packaging), franchise based and affiliate retail agency networks, air ticket consolidation, airline representation, and travel management services. Helloworld Limited has operations in Australia, New Zealand, the United States of America, Fiji, Asia, the United Kingdom, and South Africa Agents joining will be a mix of Helloworld, Helloworld Associate, Helloworld Affiliate, Concorde Agency Network and Travellers choice brands all coming from Queensland. They will be selected based on their current sales and potential to sell Philippine Airlines and the Philippines.

11 seller participants Completed

CVII. MARINE PLANET - AYESHA DURGAHEE


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86

Inclusive Dates: 05 May to 20 May 2016 Venue: Dumaguete, Oslob, Malapascua, Mactan, Cebu Moalboal Nature of Activity: Invitational/Familiarization Trip Short Description: Marine Planet was launched online to build its brand and profile, with aim of launching the half-hour show on an international news channel. The aim is to contribute to data collection and research and raise awareness about global marine conservation efforts as well as discover and share the best diving destinations in the world.

The trip will be filming the attractions of Oslob, Moalboal,

Dumaguete and Malapascua and will be showcasing these locations and eco-tourism aspects towards the global stage. The films will be

licensed to international TV studios to air

Completed

CVIII. TPB IMAGES FOR THE UNIVERSAL HOLIDAYS WEBSITE

Inclusive Dates: 05 May to 23 May 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support Short Description: Request to extend the agreement in using TPB images for the Universal Holidays until 2017. In addition, they requested new photos of Palawan, Boracay, Cebu, Bohol and Amanpulo.

Completed


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87

CIX. TPB EMERGENCY LAYOUT PLAN

Inclusive Dates: 05 May to 31 May 2016 Venue: N/A Nature of Activity: Others - Emergency Layout Plan Short Description: As a way of informing the employees on the available fire exits around the floor, the emergency layout plan was required by the Administrative Department.

Completed

CX. ST. IGNATIUS TECHNICAL INSTITUTE OF BUSINESS AND ARTS

Inclusive Dates: 06 May 2016 Venue: Don Francisco M.Tangana Bldg, National Highway, Balibago, City Of Sta.Rosa, Laguna Nature of Activity: Collateral Support Short Description: The St. Ignatius Technical Institute of Business and Arts will be offering

Provision of materials related to

tourism

Completed


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88

Tourism Courses. The school aims to educate their future students by also sourcing from support materials from the Tourism Promotions Board as their advocacy to promote the tourism in the Philippines.

CXI. 12TH XIAMEN STRAITS TRAVEL FAIR (STF)

Inclusive Dates: 06 May to 08 May 2016 Venue: Xiamen, China Nature of Activity: Others - Financial Assistance to Travel Fair Short Description: Hosted by China National Tourism Administration, Fujian Provincial People’s Government, and organized by Fujian Provincial Tourism Administration, Xiamen Municipal People’s Government, together with Beijing Sunny International Communications Ltc, the 12th Xiamen Straits Travel Fair will be held at Xiamen International Convention and Exhibition Center on May 6-8, 2016. STF 2016 will highlight the theme “Integrative Development, Win-Win Cooperation”, focus on new highlights in terms of tourist villages, tourist towns, tourism cultural creation, tourism innovation and so forth, which are

Completed


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for the tourism administrations of domestic provinces, cities and regions. It’s estimated that over 50,000 worldwide investors, trade visitors and state media and nearly 200,000 public visitors will participate in the fair.

CXII. AB ROAD MAGAZINE FAMILIARIZATION TOUR

Inclusive Dates: 06 May to 11 May 2016 Venue: Manila and Palawan Nature of Activity: Invitational/Familiarization Trip Short Description: Tourism Promotions Board through DOT Korea in collaboration with Air Asia has sponsored a familiarization tour for the AB Road Magazine to cover and promote Manila and Puerto Princesa as a leisure, cultural and wellness destination. AB Road Magazine is one of the best monthly travel magazines in Korea. For their June issue, the publication will allot a 10-page feature on Manila and Palawan, covering luxury shopping malls, cultural heritage sites, white sand beaches and other tourist spots in Puerto Princesa, Palawan. Its online video portal, Naver Cast, will further boost media mileage through real time online

2 participants

Completed


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posting of videos.

CXIII. BALIKBAYAN 2016

Inclusive Dates: 06 May to 16 May 2016 Venue: N/A Nature of Activity: Others - Print Ad Material Short Description: The Philippine Tourism will have a double spread print ad material in Balikbayan Magazine, wherein the target audience are expats, OFWs or balikbayans from the USA, Europe, Australia, Middle East, Asia and other parts of the world. In line with the Visit the Philippines Again 2016 campaign, the MarCom Brand Management and Advertising Division used the PRINT_VPA_MANILA2016 for this material.

Completed

CXIV. PHIL HOPKINS - YORKSHIRE TIMES

Inclusive Dates: 09 May to 11 May 2016 Venue: Manila, Davao, Tagaytay Nature of Activity: Invitational/Familiarization Trip

6 Articles on Yorkshire Times

Completed


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91

Short Description: Yorkshire Times (http://www.yorkshiretimes.co.uk/) is one of the fastest growing online publications in the UK and cater to the entire region. It has over 40,000 regular readers and has over 1 million unique readers in total. It’s subscribers are comprised of ABC1s with a high disposable income and a good propensity for travel based in Yorkshire. Their social media platforms including Twitter boast followers of over 20,000.

CXV. WILDFOOT TRAVEL

Inclusive Dates: 09 May to 11 May 2016 Venue: Manila and Candaba Swamp Nature of Activity: Invitational/Familiarization Trip Short Description: Wildfoot Travel, a luxury wildlife operator in the UK, will be travelling to Papua New Guinea and the Philippines for the development of a program that will include a stop-over in the Manila and nearby destinations.

Site Inspection

Development of a program that will include a stop-over in the

Manila and nearby destinations.

Completed

CXVI. TRAVEL JOURNAL - BEACH & ISLAND SPECIAL


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92

Inclusive Dates: 10 May to 11 May 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support Short Description: Six Philippine beach photos to be used for Travel Journal's June issue: "Beach & Island Special" to gain exposure for the Philippines' beaches in the Singaporean travel market.

Completed

CXVII. INCENTIVE TOUR FOR DAEKYO C/O CEBU MARINE TOUR TRAVEL CORP (1ST GROUP)

Inclusive Dates: 10 May to 14 May 2016 Venue: Cebu Nature of Activity: Incentive Trip Short Description: Marine Tour, in partnership with DOT-Korea organized an incentive tour for 200 employees of Daekyo on 10-14 at Cebu City. TPB Assistance:


Completed


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a) Welcome lei reception and airport facilitation upon arrival at the Mactan-Cebu International Airport b) Provision of cultural entertainment during the dinner on 11 May 2016 at Shangri-La’s Mactan Resort & Spa.

CXVIII. JOINT DOT/TPB & PAL NAGOYA FAMILIARIZATION TOUR FOR NAGOYA TRAVEL AGENTS

Inclusive Dates: 10 May to 14 May 2016 Venue: Cebu and Bohol Nature of Activity: Invitational/Familiarization Trip Short Description: DOT Osaka has finalized negotiations with Philippine Airlines West Japan officials on the implementation of a familiarization tour for travel agents from Aichi, Nagoya area scheduled on 10-14 May 2016 in Cebu and Bohol. This area is considered one of the high yield emerging markets because of the increase in issuance of passports among the residents as reported by JATA Chubu. According to the JTB Report 2015: All about Japanese Overseas Travelers (Red Book) #3 top reason in choosing a travel destination of Japanese

Japanese travelers from Nagoya

and nearby areas

Completed


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travelers is the recommendation of a travel firm. Based on this study, top executives of Japan travel agencies always recommend that familiarization tours should be conducted specifically for the new staff selling the Philippines.

CXIX. DIPLOMATIC COURIER AD PLACEMENT - WEB BANNER

Inclusive Dates: 10 May to 16 May 2016 Venue: N/A Nature of Activity: Others - Web Banner Short Description: Diplomatic Courier is a Washington, DC-based global affairs publication that targets primarily the 18-49 age group who are highly educated with disposable income and who position themselves as the next leaders in the foreign policy and business. It will be an exceptional platform to promote the role of tourism in Philippine economics, and how the industry has remained stable these recent years, perfect for new investments and partnerships. The Philippine Tourism will have one 810x208 pixels digital creative banner linking to www.itsmorefuninthephilippines.com. The Marketing Communications - Brand Management and Advertising Division will be using

Completed


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the Davao mice image (PRINT_DAVAOMICE2014).

CXX. WORLD TRAVEL FAIR (WTF) 2016

Inclusive Dates: 10 May to 16 May 2016 Venue: N/A Nature of Activity: Others - Booth Graphics Short Description: World Travel Fair is the leading travel expo and the most influential annual gala for the international tourism industry in China. The Philippines will have a booth in this event to build awareness of the country as a world class destination for FITs and Luxury Travelers, and to intensify further our branding campaign in China for the market to consider the Philippines in their tour program. The ASPAC Division requested assistance from Marcom by providing booth graphics for the said event. Manila, Palawan, Boracay, Cebu and Bohol images are used as they are the leading tourist destinations in the country. The information counter includes the morefunph.cn website to promote the PH Tourism China website and ASEAN logo as part of the ASEAN intergration requirements.

Completed


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CXXI. BARREL FAMILIARIZATION TOUR TO BORACAY

Inclusive Dates: 11 May to 15 May 2016 Venue: Boracay, Malay, Aklan Nature of Activity: Invitational / Familiarization Trip Short Description: The Tourism Promotions Board (TPB) coordinated a media familiarization tour of Boracay Island in partnership with the Philippine Department of Tourism – Korea, Philippine Airlines and Barrel last 11-15 May 2016. It was for a shoot for Barrel, Korea's leading swimwear brand, and featured Yuri Kwon and Hyunjun Cha, cousin-models. Yuri Kwon is a member of the famous Girls Generation K-Pop band. They were booked at The Lind and had photo shoots in the said hotel, Station 1 beach, and Boracay Water World. According to DOT - Korea, the Press Release on the shoot will be seeded in over 100 media (value of 4,000 KRW or Php 16,292,122.00). 2.) TPB and VPA logos and Boracay will be shown in Barrel’s promotional videos, which will be uploaded on Barrel’s website and social networking sites.

100 media participants

Completed

CXXII. JOONG ANG ILBO FAMILIARIZATION TOUR


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Inclusive Dates: 12 May to 17 May 2016 Venue: Manila and Palawan Nature of Activity: Invitational/Familiarization Trip Short Description: Joongang Ilbo is a conservative newspaper and one of the “big three newspapers” in Korea. First published on 22 September 1965 by Lee, Byung-chul, the founder of Samsung Group, Joongang Ilbo has a long history and its own traditions with the reputation as one of the leading daily newspaper in Korea. Especially, ‘Tour & Leisure’ section is famous for covering diverse travel destination, culture, lifestyle and history in-depth. Joongang Ilbo also pioneered the use in Korea of horizontal copy layout, tropical sections, and specialist reporters with investigative reporting teams. Since April 1995, it has been laid out horizontally and became a morning newspaper. Today, Joongang Ilbo has a circulation of approximately 1.2 million copies daily. The paper also publishes and English edition, Joongang Daily, in alliance with the International Herald Tribune.

1 participants Completed


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98

CXXIII. QUEENSLAND TRAVEL AGENTS

Inclusive Dates: 12 May to 17 May 2016 Venue: Manila and Boracay Nature of Activity: Invitational/Familiarization Trip Short Description: We are pleased to inform you that DOT - Sydney through the Tourism Promotions Board is organizing the familiarization trip of Queensland Travel Agents consisting of twelve (12) travel agents, one (1) Cairns airport officer, and one (1) Philippine Airlines area manager on 12 – 16 May 2016 to cover Manila and Boracay. The objective of this familiarization trip is to increase destination knowledge among travel agents from Cairns and Townsville. With the availability of flights from Cairns to Manila, this event is set to boost the Australian market to the Philippines. They will be selected based on their current sales and potential to sell Philippine Airlines and the Philippines.

14 seller participants

Completed

CXXIV. ABERCROMBIE AND KENT AROUND THE WORLD LUXURY TOUR - FAREWELL DINNER


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99

Inclusive Dates: 13 May 2016 Venue: Fort San Pedro, Cebu City, Cebu Nature of Activity: Others - Hosting of Cultural Entertainment Short Description: As part of our continuous efforts to promote the Philippines as a prime and emerging tourist destination to the USTOA members and its clientele, Abercrombie and Kent (A&K) USA’s Around-the-World Luxury Tour, with fifty-five (55) high-end businessmen, headed by A&K’s Chairman, Mr. Gregory Kent, will be visiting the country for the first time, specifically Cebu and Bohol. Their ground handler, Sharp Travel Service, is requesting for the assistance of DOT and TPB in providing the entertainment for the group’s farewell dinner in Cebu on 13 May 2016, in Fort San Pedro, Cebu. This shall be the perfect opportunity to showcase what the Philippines has to offer our foreign guests by giving them a glimpse of our culture and heritage through our cultural performances.

to promote the Philippines as a prime and emerging tourist

destination

Completed

CXXV. CSR - MINDORO 2016

Inclusive Dates: 13 May to 16 May 2016 Venue: Occidental Mindoro

Completed


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Nature of Activity: Others - Corporate Planning and Business Development Department Short Description: The Tourism Promotions Board (TPB) took the initiative to implement the second Corporate Social Responsibility (CSR) for this year. The success of last year's CSR made way to conduct the said project every year to create green and environmental awareness not only to participants but also to destinations, tourism stakeholders and most importantly to future generations who will greatly benefit this project. Conduct of CSR is also a requirement of GCG under Corporate Governance.

CXXVI. EXPERIENCE QUEZON: DISCOVERING NEW DESTINATIONS

Inclusive Dates: 13 May to 16 May 2016 Venue: Quezon Province Nature of Activity: Collateral Support Short Description: Tourism Promotions Board support the request of Quezon Provincial Tourism Office to support the above media tour event. TPB support the following


Completed


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giveaways; 35 pcs each items VPA Drifit shirts, luggage tag, lanyard, cacha bag, IMFITP white shirts, IMFITP Notebook Giveaways, Stylus ballpen and Corporate Body bag.

CXXVII. KAOHSIUNG INTERNATIONAL TRAVEL FAIR

Inclusive Dates: 13 May to 16 May 2016 Venue: Kaohsiung Exhibition Centre, Kaohiung, Taiwan Nature of Activity: International Trade and Consumer Fair Short Description: TPB, through the DOT-Taiwan Office annually participates in the KITF. Participation to the KITF will boost Philippine promotions in the Taiwan market, given this is the only travel fair event in Kaohsiung area organized by the Kaohsiung Association of Travel Agents (KATA). The event is being undertaken to encourage consumers from Kaohsiung to purchase tour products international and domestic for the summer period.


Completed

CXXVIII. 7TH TEAM AM GOLF CHALLENGE

Inclusive Dates: 16 May 2016

To promote golfing in the

Completed


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Venue: Philippines Nature of Activity: M.I.C.E. Booked Event Short Description: Gofltripz is a travel company in India specializing in golf travel. Established in 2009, Golftripz built strong credibility with the golf community in India and other stakeholders such as suppliers in various destinations, tourism boards, golf courses and hotels among others. The 7th Team-Am Golf Challenge is one of the most anticipated holiday golf tournaments in India organized by Golftripz for amateur golfers in various parts of the world.

Philippines

CXXIX. GLOBAL MARITIME TRAVEL

Inclusive Dates: 16 May to 28 May 2016 Venue: Manila Nature of Activity: Collateral Support Short Description: Tourism Promotions Board support the request of Global Maritime Travel for the incoming Navy Vessels arriving in Manila on May 16 - 28, 2016, USS John C. Stennis CVNN 74, USS Mobile Bay CG 53, USS Stockdale DDG 106 and


Completed


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HMS Ansac FFH 150, vessels. Marcom released tourism promotional informative brochures, 1,000 pcs Omnibus Primer.

CXXX. ACCOLADE: A DECENNIAL CELEBRATION BEHIND CTHM’S SUCCESS AND EXCELLENCE

Inclusive Dates: 17 May 2016 Venue: Manila Nature of Activity: Collateral Support Short Description: Tourism Promotions Board support the request of UST College of Tourism and Hospitality Management for the above theme. TPB released of 250 pcs each items IMFITP Omnibus Primer, Food Holidays Magazine, Commemorative Stamps, IMFITP Transparent Folder.


Completed

CXXXI. INCENTIVE TOUR FOR DAEKYO C/O CEBU MARINE TOUR TRAVEL CORP (2ND GROUP)

Inclusive Dates: 17 May to 21 May 2016 Venue: Cebu Nature of Activity: Incentive Trip


Completed


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Short Description: Marine Tour, in partnership with DOT-Korea organized an incentive tour for 200 employees of Daekyo on 17-21 at Cebu City. TPB Assistance: a) Welcome lei reception and airport facilitation upon arrival at the Mactan-Cebu International Airport b) Provision of cultural entertainment during the dinner on 18 May 2016 at Shangri-La’s Mactan Resort & Spa.

CXXXII. TBEX ASIA PRESS TOUR - SITE VALIDATION

Inclusive Dates: 17 May to 23 May 2016 Venue: Laoag & Vigan City and Legazpi City Nature of Activity: Site Inspection Short Description: TBEX is the largest gathering of travel bloggers, writers, new media content creators, social media and other industry professionals, attracting 800 participants mainly from North America and Europe. TBEX was first introduced in Asia in Bangkok, Thailand on 15-17 October 2015. To validate

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the proposed itineraries of the press tours, site validations were conducted in Laoag and Vigan City last 17-19 May 2016 and in Legazpi City last 21-23 May 2016. The validation trips were coordinated with concerned DOT regional offices (Regions I and V) as well as with the Vigan City Tourism. Coordination with the attractions to be visited were conducted by the contacts from the regional offices.

CXXXIII. WTM CONNECT ASIA

Inclusive Dates: 18 May to 20 May 2016 Venue: Eastern and Oriental Hotel, Straits Quay Convention Centre, Penang, Malaysia Nature of Activity: International Trade and Consumer Fair Short Description: World Travel Market (WTM) Connect Asia, being organized by the same group as WTM, is holding an exhibition focusing mainly on the Asian travel markets. This exhibition will be the first for Asia as Reed Travel Exhibitions just recently created the event. WTM has been on the travel industry for 35 years now and it has been an established event ever since. The WTM Connect Asia aims to bring together suppliers of South East Asia and

34 countries

5 ASEAN countries 54 exhibitors

68 buyers 54 booths

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International travel product to meet with South East Asian and International travel trade leisure buyers. It is an exclusive B2B event by invitation only on one-to-one basis, with a total of 30 appointment slots over two (2) days. The buyers will be 55% Asia Pacific and 45% International with WTM to screen and select the buyers based on industry relevance, expertise, level of seniority, purchasing responsibility, and business potential. The goal is to sustain the market share and presence of Philippine Tourism in South East Asia in this participation.

CXXXIV. WORLD TRAVEL FAIR

Inclusive Dates: 19 May to 22 May 2016 Venue: Shanghai Exhibition Center Nature of Activity: International Trade and Consumer Fair Short Description: Over the past two years, there has been a notable increase of luxury travelers from China stirring development to its tourism sector. Luxury travelers give importance to quality and cost. In this regard, World Travel Fair (WTF) highlights luxury travel where each participant is accurately matched to corresponding exhibitor to meet the criteria of high-end travel.

10 private companies to

participate 20 leads and 10 new contacts to be

established

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World Travel Fair is the leading travel expo and the most influential annual gala for the international tourism industry in China. Last year, the fair gathered more than 52,000 visitors and over 750 exhibitors globally. WTF showcases a diverse range of destinations and industry sectors to China’s most dynamic market. It is committed to provide an effective platform for global trade to meet, network, negotiate and conduct business.

CXXXV. TOP 10 THINGS TO DO IN METRO MANILA

Inclusive Dates: 19 May to 23 May 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support Short Description: Dornier Media, publisher of the InFlight Traveller Magazine is writing an article for Archipelago.com.ph about the top 10 things to do in Metro Manila. In relation to the article, they will be needing 10 hi-res photos of the places known or popular in Metro Manila like Binondo, Intramuros, Rizal Park etc.

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CXXXVI. INFLUENCERS TARPAULIN

Inclusive Dates: 20 May 2016 Venue: Palace Pool Club Nature of Activity: Others - Background tarp Short Description: As a way of promoting the Philippines, the influencers performed at the Palace Pool club. The event required a background tarpaulin featuring the influencers, sponsors, TPB and DOT logos.

Completed

CXXXVII. TAIWAN TOURISM EXPO

Inclusive Dates: 20 May 2016 to 23 May 2016 Venue: Taipei World Trade Center, Taipei, Taiwan Nature of Activity: International Trade and Consumer Fair Short Description: Now on its 10th year, the TTE is the second largest travel consumer fair in Taiwan. Organized by Taipei Association of Travel Agents (TATA), the largest travel agents association in Taiwan, the event caters to the would-be

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travelers during the peak travel season – the summer holiday. DOT Taiwan has participated in this event since it started in 2007. The result was favorable as the number of actual bookings in the Philippine booth increased each year.

CXXXVIII. 13TH BEIJING INTERNATIONAL TOURISM EXPO (BITE) AND PHILIPPINE TOURISM CONFERENCE AND NETWORKING IN TIANJIN

Inclusive Dates: 20 May to 24 May 2016 Venue: BITE 2016 – China National Convention Centre (CNCC), Beijing, China Philippine Tourism Conference and Networking – Tianjin, China Nature of Activity: Others - Financial Assistance to Travel Fair Short Description: BITE is an annual tourism event organized since 2003 by the Beijing Municipal Commission of Tourism Development. It is one of the fastest growing tourism event and fast-becoming an important and influential platform for tourism networking and business transactions not only in Beijing but in Northern China. It is, thus, an ideal venue to showcase tourism products and offerings to the Northern Chinese market, particularly Beijing, where there is high concentration of outbound tourism capacity and high per capita disposable income.

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Moreover, this year’s installment of BITE will be a held in conjunction with the first World Tourism Development Conference 2016 launched by the China National Tourism Administration (CNTA) and United Nations World Tourism Organization (UNWTO). The CNTA has invited Tourism Ministers and Senior Officials from more than 200 countries. This conference is expecting around 800 international and local delegates. The Philippines has not participated in the event for several years now and it is recommended that we start participating once again this year to support the increasing number of charter flights from Beijing to the Philippines and travel agents selling Philippine tour programs in Beijing and Northern China. Thus, helping sustain the growth of Chinese tourist arrivals to the Philippines and significantly contribute to the attainment of our target arrivals.

CXXXIX. 14TH ANNUAL MEETING AND INT’L CONVENTION OF ASIA PACIFIC REGION COMMITTEE

Inclusive Dates: 20 May to 25 May 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support

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Short Description: The Philippine Deposit Insurance Corp (PDIC) will host the 14th Annual Meeting and Int'l Conference of Asia Pacific Regional Committee. TPB being part of the said event will be playing the Its More Fun in the Philippines AVP and VPA 2016 TVC's during program proper.

CXL. 43RD NATIONAL BIENNIAL CONVENTION OF THE NATIONAL FEDERATION OF WOMEN’S CLUB OF THE PHILIPPINES (NFWC)

Inclusive Dates: 21 May to 22 May 2016 Venue: Hotel Jen Manila, Roxas Boulevard, Pasay City Nature of Activity: M.I.C.E. Booked Event Short Description: NFWC will be organizing the 43rd National Biennial Convention on 21 - 22 May 2016 in Hotel Jen Manila, Pasay City. The event shall gather member clubs and federations to review its activities and accomplishments. The main program features the election of new set of officers and members and giving special awards for clubs, federations, members and distinctive personalities that contribute to the empowerment of women, bringing pride to the country.

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CXLI. INFLUENCERS TRIP - IT’S MORE FUN IN THE PHILIPPINES

Inclusive Dates: 22 May to 30 May 2016 Venue: Manila-Pampanga-Boracay-Cebu-Bohol Nature of Activity: Joint Promotion Short Description: The “Influencers’ Trip – It’s More Fun in the Philippines” aims to tap the growing millennial market in North America, to include 2nd and 3rd generation Filipino-American, through a powerful group of personalities who has the clout and authoritative power to influence other people in their social media circle. This familiarization trip also hopes to ignite the inherent passion of each Filipino-American participant to rediscover their roots and experience for themselves the many reasons why It’s More Fun in the Philippines®. The influencers’ experiences will be captured into film and be converted in a series of webisodes to be uploaded in all social media pages of Apl.de.Ap and in the microsite that the Team is developing for this partnership.

22 participants

Completed

CXLII. 13TH ANNUAL TRAVEL FAIR


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Inclusive Dates: 23 May to 24 May 2016 Venue: Naval Base Guam Nature of Activity: Collateral Support Short Description: Tourism Promotions Board support the request of Cebu Pacific for the participation in 13th Annual Travel Fair by the Morale, Welfare & Recreation in guam. TPB released brochures and giveaways; 500 pcs IMFITP Omnibus Primer and 500 pcs VPA luggage tag.


Completed

CXLIII. MALAYSIA & SINGAPORE MICE MISSION

Inclusive Dates: 23 May to 24 May 2016 Venue: Kuala Lumpur, Malaysia & Singapore Nature of Activity: M.I.C.E. Booked Event Short Description: The Tourism Promotions Board, in cooperation with Philippine private sector representatives, will do a series of MICE Sales Presentation which aims to create a new level of awareness of the Philippines as an ideal MICE

28-Malaysia/30-Singapore

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destination for incentive travel planners and event organizers in Asia Pacific. In 2015, Asia contributed the biggest arrivals to the Philippines with 155,814 from Malaysia while Singapore brought in 181,176 visitors for the whole year and included in the top ten visitor markets. The MICE Sales presentation has three components: 1. Product presentation 2. Networking between Philippine Sellers and Singapore/Malaysian agents/buyers 3. Hosted functions

CXLIV. SINGAPORE AND MALAYSIA SALES MISSION

Inclusive Dates: 23 May to 24 May 2016 Venue: Singapore and Kuala Lumpur Nature of Activity: Sales / Business Mission Short Description:

4 ASEAN countries

18 exhibitors 34 buyers 18 booths

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The Singapore and Malaysia Sales Mission is an initiative of the Tourism Promotions Board (TPB) in line with its marketing efforts in Asia Pacific. In cooperation with the private sector, the Singapore and Malaysia sales mission or roadshow is a promotional undertaking aimed to present the latest developments in the Philippine tourism industry and feature new destinations, products and services, as well as positions the Philippines as an attractive and competitive tourist destination for the Singapore and Malaysia market. The business mission includes B2B and hosted lunch reception that provide the opportunity for the Philippine delegates to transact business with their Singaporean and Malaysian counterparts.

CXLV. 3RD SIAL ASEAN - MANILA2016 - TVC’S & AVP

Inclusive Dates: 23 May to 26 May 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support Short Description: Request of Philippine TVC's and AVP to be played on the said event at the World Trade Center.

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CXLVI. CATANDUANES ABACA FESTIVAL MEDIA COVERAGE & FAMILIARIZATION TOUR

Inclusive Dates: 23 May to 28 May 2016 Venue: Catanduanes Nature of Activity: Others - Media Familiarization Tour Short Description: The Provincial Government of Catanduanes inaugurated the celebration of the 1st Abaca Festival in the province held last May 23-27, 2016. This year’s celebration focused on the theme: “Abaca Festival: Banwaan Asenso, Turismo!” The theme aims to give recognition to the significant contribution of the abaca industry to the province’s socio-environment and economic development. It includes the showcase of various abaca by-products and distinct culture and heritage of Catandunganons in support to the tourism industry and sparring business as a whole. The Tourism Promotions Board of the Philippines, with the media participants from different outlets, were invited to support the festival by covering the week-long event focusing on abaca & how it helps the people of

8 participants

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Catanduanes’ livelihood.

CXLVII. TOUR FOR KOREAN DIPLOMATIC COMMUNITY

Inclusive Dates: 25 May to 29 May 2016 Venue: Manila and Palawan Nature of Activity: Invitational/Familiarization Trip Short Description: Following the success of the first outing in Cebu, the Embassy of the Philippines in Korea, in cooperation with DOT Korea, Philippine Airlines and the Tourism Promotions Board, organized the VPA16 Diplomatic Community of Korea Tour to Palawan led by H.E Raul Hernandez, Ambassador of the Philippines. With the group were four media representatives from popular publications in Korea. Due to the positive note of the maiden tour, a second such project was organized, this time with Onfill/Rakso – PAL GSA in Korea. The scheduled tour was on 25-29 May 2016 ensuing this year’s theme “Visit the Philippines Again 2016” and in support of the Philippine Embassy.

● To capitalize on the powerful

word-of-mouth promotion thru the influential people based in Korea as it also attracts different nationalities.

● For the Korean media to publish

articles promoting Philippine destinations for the leisure and family markets.

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The diplomats and their family members were given a special tour package of $740, about half the usual price, inclusive of PAL’s special airfare (international and domestic) and applicable taxes, incentivized meals, hotel accommodation, land transportation and tours in Manila and Palawan. It covered Palawan with an afternoon and evening in Manila. Ambassador Hernandez headed the group of 30 people from 13 different embassies and Korean journalists from mainstream to further promote the said project.

CXLVIII. VISIT THE PHILIPPINES AGAIN 2016 LUNETA BILLBOARD - JUNE TO JULY EVENTS

Inclusive Dates: 25 May to 30 May 2016 Venue: N/A Nature of Activity: Others - Billboard OOH Short Description: The Tourism Promotions Board has a monthly placement on the Luneta billboard, located across the Rizal monument wherein a lot of tourists pass by. Same as last year wherein it was declared as the Visit the Philippines Year 2015, the material aims to highlight the major events in the Philippines for the month of June to July, giving the people a reason to "Visit the Philippines

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Again" this 2016. In 2015, Asia contributed the biggest arrivals to the Philippines with 155,814 from Malaysia while Singapore brought in 181,176 visitors for the whole year and included in the top ten visitor markets. The MICE Sales presentation has three components: 1. Product presentation 2. Networking between Philippine Sellers and Singapore/Malaysian agents/buyers 3. Hosted functions

CXLIX. 26TH ANNUAL MEETING OF THE SOUTHEAST ASIAN LINGUISTICS SOCIETY (SEALS26)

Inclusive Dates: 26 May to 28 May 2016 Venue: Century Park Hotel Nature of Activity: M.I.C.E. Booked Event Short Description: As a primary venue for the exchange of linguistic ideas and research findings

70 participants

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on the languages of Southeast Asia, this academic gathering creates a venue for scholars and researchers working on Southeast Asian linguistics to meet and establish a possible research collaborations on phonetics and phonology, grammatical systems, genetic and extent relationships, historical and comparative studies, language documentation, endangered languages and linguistic diversity, sociolinguistics, semantics, pragmatics, discourse analysis, and sign linguistics, among other topics. This event expects around 200 participants from the Philippines and abroad.

CL. HONG KONG CONSUL GENERALS FAMILIARIZATION TOUR

Inclusive Dates: 26 May to 29 May 2016 Venue: Manila and Palawan Nature of Activity: Others - Financial Assistance Short Description: In line with the economic and cultural diplomacy priorities of the Department of Foreign Affairs, the Embassy of the Philippines in Hong Kong continue to reach our Filipino and host communities for tourism, trade investment and people-to-people linkage.

18 participants

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The Philippine Embassies in Hong Kong together with the Philippine Consulates under the Post’s jurisdiction of Embassy of the Philippines this is the milestone event that highlight the designation of Department of Tourism of 2016 as “Visit the Philippines Again 2016” and intensive promotions of “Its More Fun in the Philippines”. Also, this is in line with the Presidential Proclamation 181 which “declares the years 2011 to 2016 as Pinoy Homecoming Years”, mandated that a special campaign should be developed and implemented to address the specific travel needs and interest of Balikbayan market.

CLI. PASUNDAYAG SA NORTHERN MINDANAO 2016

Inclusive Dates: 26 May to 01 June 2016 Venue: SM City Baguio Nature of Activity: Joint Promotion Short Description: Pasundayag is the yearly major regional promotion project of the Department of Tourism Region 10 together with the Northern Mindanao Regional Tourism Council (NMRTC) since 2003. A regional iconic activity

Strengthening of Networks to

North Luzon

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bringing the best of Northern Mindanao to potential markets in Visayas and Luzon. Previously we conducted this event in the following venues: SM Music Hall, Mall of Asia, Pasay City in 2011 and in SM City, Iloilo last February 2014 and last year in Clark, Pampanga as a sustaining activity to heightened public awareness on the tourism assets and products that we have in the region. This special event is in coordination with the 9 cities: (Cagayan de Oro, Iligan, El Salvador, Gingoog, Malaybalay, Oroquieta, Ozamiz, Tangub, Valencia) and 5 provinces: (Misamis Oriental, Misamis Occidental, Bukidnon, Camiguin and Lanao del Norte). The event aims to showcase Northern Mindanao’s major tourist destinations, attractions, travel and tour services, culture and arts (inclusive of songs and dances), music and food products and to create and maintain a strong network of the tourism stakeholders, Tour Operators and Establishments to ensure effective selling of tour packages for the regions.

CLII. HOLY STOKES SKATE FILM LAUNCH - VOLCOM

Inclusive Dates: 29 May 2016 Venue: Century Mall, Makati Nature of Activity: M.I.C.E. Booked Event Short Description:

7 foreign athlete guests

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Holy Stokes is a film featuring an international cast of skaters from street connoisseurs, transition destroyers and hyper-talented up-and-comers rolling and rallying across the globe. Directed by skate-film auteur Russell Houghten, Holy Stokes marks the first full length skate film from Veeco Productions since 2007’s Let’s Live. It was shot entirely in a 4k ultra high-definition locations around the world which builds on more than 20 years and 30 influential films of Volcom. The world premiere of the movie is set on 20 May 2016 in Los Angeles, California with a North American and International premiere tour to follow from 20 May – 06 June 2016. On 29 May 2016, the film is set to launch in the Philippines which will be attended by seven (7) guest Volcom athletes.

CLIII. PHILIPPINE PARTICIPATION IN CONNECTIONS MEETINGS MALAGA 2016

Inclusive Dates: 29 May to 01 June 2016 Venue: Double Tree by Hilton Resort and Spa Reserva del Higueron, Malaga, Spain Nature of Activity: M.I.C.E. Trade and Consumer Fair Short Description:

increased interest of European buyers on the Philippines as a

MICE destination, 30 to 40 business appointments

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Connections Meetings is a series of exclusive, global events providing hand-picked buyers and suppliers effective meeting design programmes and tailored memorable experiences that lead to long-lasting business relationships. Twenty seven (27) buyers represented both larger corporate companies and associations looking for destinations for their next congress. On the other hand, the twenty six (26) sellers are supplier brands to include national, regional and city destinations, hotels, DMCs and event services. The event organizers put together, with real Meeting Design experts, a designed programme that sought the active involvement of each delegate that forged valuable connections. Philippines was the lone Asian seller during the event.

CLIV. FWEAP 2016 SEMINAR

Inclusive Dates: 29 May to 05 June 2016 Venue: Tokyo, Japan Nature of Activity: Collateral Support Short Description: Tourism Promotions Board support the request of DSWD for CY 2016 Foundation for the Welfare and Education of the Asia People (FWEAP) seminar and study program held in Tokyo Japan on May 29 - June 05, 2016.


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Marcom released 2 copies of Best of the Best Coffee Table books and 5 cps of IMFITP Leather Cover with VPA Notebook insert with giftbox.

CLV. PHOTOS OF PHIL FESTIVALS

Inclusive Dates: 30 May to 02 June 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support Short Description: Request of photos of Sinulog, Kadayawan and Panagbenga Festival.

Completed

CLVI. INCENTIVE TRAVEL: ORANGE GROUP OF RESTAURANTS (TAIWAN)

Inclusive Dates: 30 May to 03 June 2016 Venue: Manila, Pagsanjan and Boracay Nature of Activity: Invitational / Familiarization Trip Short Description: Orange Shabu Group of Restaurant is one of the biggest chains of restaurants in Taiwan offering a variety of food from Japanese, to Shabu-Shabu style

115 participants

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buffet. It has more than 350 employees. As part of its company employee package, Orange Shabu sent its employees (115 pax) for an incentive tour to the Philippines covering Manila, Pagsanjan and Boracay from 30 May to 03 June 2016. TPB commitments: • Endorsement to DOT request for airport courtesies and facilitation with welcome leis in Manila and Kalibo • TPB hosting of one dinner reception on 31 May 2016 in Boracay. DOT-R6 sponsored the welcome leis in Kalibo, welcome banners and cultural show during TPB-hosted dinner on 31 May 2016. Orange Group Commitments: 1. Submit the list of participants 2. Acknowledge TPB as sponsor of during the welcome dinner reception

CLVII. 3RD SIAL ASEAN - MANILA 2016

Inclusive Dates: 31 May to 02 June 2016 Venue: World Trade Center, Metro Manila Nature of Activity: M.I.C.E. Booked Event

300 participants

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Short Description: SIAL, abbreviated from the French word, “international de IAgroalimentaire” which means International Food Show, inaugurated last year the SIAL – ASEAN food and beverage show which will showcase food innovation and products from Europe and ASEAN countries.

CLVIII. TURKISH MICE AGENTS FAM TRIP

Inclusive Dates: 31 May to 07 June 2016 Venue: Manila, Cebu, Bohol and Boracay Nature of Activity: Incentive Trip Short Description: Uni-Orient Travel Inc., a DOT-accredited tour operator, organized a familiarization trip to Manila, Bohol, Cebu and Boracay for five (5) Turkish top MICE agents on 1-7 June 2016. They requested for domestic airticket and TPB's assistance : airport facilitation and welcome lei reception.

5 pax

Completed

CLIX. REQUEST FOR DESIGN AND LAYOUT OF THE MARKET BRIEF 2015 COVER


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Inclusive Dates: 31 May to 24 June 2016 Venue: N/A Nature of Activity: Others - Market Brief Short Description: Parallel to the design of the inside pages, the market brief cover's design is very minimalist. The creation of the Market Brief 2015 is a requirement for the CPBD Department to be distributed to the TPB Board Directors, Committee on Tourism members of the House of Representatives and TPB Marketing Department Heads.

Completed

CLX. TPB 2016 TEAM ENHANCEMENT

Inclusive Dates: 31 May to 24 June 2016 Venue: Baler Nature of Activity: Others - Team Enhancement Short Description: In connection with the Team Enhancement, a talent show named "Talent na Pang-bato" was held. A design for a tarp was required.

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CLXI. 24TH FRANCHISE ASIA PHILIPPINES, 20-24 JULY 2016, SMX CONVENTION CENTER

Inclusive Dates: 01 June 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support Short Description: The MICE Department requested for TPB and VPA logos to be used for the 24th Franchise Asia Philippines conference materials / promotional medium.

Completed

CLXII. BANNERS

Inclusive Dates: 01 June 2016 Venue: N/A Nature of Activity: Others - Banners Short Description: The pull out banners of Davao requested will be used in DOT Tokyo's various activities and/or programs participated as part of the promotion effort of DOT Tokyo to promote Davao.

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CLXIII. PATA QUIZ NIGHT - MANCHESTER

Inclusive Dates: 01 June 2016 Venue: Manchester, UK Nature of Activity: Sales Presentation/Roadshow/Launch Short Description: The PATA Quiz nights are one of the key activities of the organisation held annually. Quiz nights are a fun and educational evening for the travel agents around regional cities in the UK. Participating countries and organisations from the Pacific Asia region are given a platform of 12 minutes to present their destination and ask 5 questions. Agents are able to win small prizes answering these and are able to meet and learn more about each destination throughout the evening.

75 agents

PDOT London will be able to

showcase the Philippines tourism brand and its attractions to travel

agents across many cities in the UK who will then have a larger

understanding of the country’s tourism and how to seller it better. This will reach those who see little promotions of the destination as

they are outside London

Completed

CLXIV. TRAVELBOOKPH, INC.

Inclusive Dates: 01 June 2016 Venue: Philippines

To enhance further tourism

awareness in the PH

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Nature of Activity: Others - Project Sponsorship Short Description: The TravelBookPH is an online hotel booking service dedicated to offering great value hotel booking for everyone. TravelBookPH offers a varied selection of Philippine hotels and resorts. The former is soliciting to partner with the Tourism Promotions Board (TPB) for the production of travel videos in select travel destinations in the Philippines. The videos will be co-produced with two other production houses namely WOW Tapes, a production house based in Italy, and Able Productions, a production house based in the Philippines.

CLXV. ASIA PREMIUM TRAVEL MART (APTM) 2016

Inclusive Dates: 01 June to 03 June 2016 Venue: N/A Nature of Activity: Others - Souvenir Program Ad Material, Logos Short Description: The Asia Premium Travel Mart (APTM) positions itself as the meeting place to bring together the world's best travel counselors to exchange ideas,

Completed


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experiences and cooperation with the world's best travel providers to promote and push inbound tourism and various destinations in the country to international buyers. In line with this, the Domestic Promotions Department requested for the following: a) TPB, VPA 2016 and It's More Fun in the Philippines Logos for APTM Materials; and b) A4 sized PRINT_Bohol2014 print-ready file as the image featured in the material has a luxurious feel.

CLXVI. BANNER (FOR DOT TOKYO)

Inclusive Dates: 01 June to 03 June 2016 Venue: N/A Nature of Activity: Collateral Support Short Description: DOT Tokyo requested for a 4 panel (pop-up) banner that can be combined. The requesting unit would like to use the Bohol and Boracay images for the pop-up (PRINT_BORACAY2014 and PRINT_BOHOL2014). For each destination, there will be a version with destination name and the other without. These are the famous Philippine tourist destinations in Japan.

Provision of destination print

banners

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CLXVII. IB COM KITCHEN STAFF INCENTIVE TOUR

Inclusive Dates: 01 June to 04 June 2016 Venue: Remington Hotel, Manila and Hennan Garden, Boracay Nature of Activity: M.I.C.E. Booked Event Short Description: Borneo Tours SDN BHD in partnership with DOT- Malaysia is organizing the visit of IB Com Kitchen’s incentive group to the Philippines on 1-4 June 2016.

53 participants

Completed

CLXVIII. PHILIPPINE OPERA COMPANY’S “HARANA” (ON-GOING PROJECT)

Inclusive Dates: 01 June to 15 June 2016 Venue: Canada Nature of Activity: Others - Financial Assistance Short Description: The Philippine Opera Company's most successful show "HARANA" will be embarking to Canada for a series of goodwill performances on June 1 to 15, 2016. This tour will set out on this journey not only to bring our music to more Filipinos abroad but also, to educate the world about the various

To showcase the Filipino music and

enrich the Philippine culture

Completed


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elements that have richly influenced and abundantly contributed to the formation and the enhancement of Philippine culture. Philippine Opera Company has requested for financial assistance from TPB to augment the travel expenses for the completion of its “HARANA” show as part of its participation in the 118th Philippine Independence Day celebrations in Canada.

CLXIX. MIDE 2016

Inclusive Dates: 01 June to 23 June 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support Short Description: MIDE is an annual dive show in Malaysia promoting Best Diving Spots in Asia, total of 230 booths exhibiting and expecting 15,000 visitors during the 3 days' show @ PWTC, Kuala Lumpur, Malaysia. The Philippines is an exhibitor and will have a booth in the said event to promote Philippine Dive Destinations, to connect the Philippine Private Sectors to the Malaysian Dive Operators, Travel related companies and media. The ASEAN and the Pacific Division requested assistance in providing the MIDE 2016 booth design

Completed


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artwork and AVP of underwater activities featuring marine life and diving.

CLXX. PATA QUIZ NIGHT - LIVERPOOL

Inclusive Dates: 02 June 2016 Venue: Liverpool, UK Nature of Activity: Sales Presentation/Roadshow/Launch Short Description: The PATA Quiz nights are one of the key activities of the organisation held annually. Quiz nights are a fun and educational evening for the travel agents around regional cities in the UK. Participating countries and organisations from the Pacific Asia region are given a platform of 12 minutes to present their destination and ask 5 questions. Agents are able to win small prizes answering these and are able to meet and learn more about each destination throughout the evening.

45 agents




understanding of the country’s tourism and how to seller it better. This will reach those who see little promotions of the destination as

they are outside London.

Completed

CLXXI. MANULIFE FINANCIAL ADVISERS FAST START CONVENTION

Inclusive Dates: 02 June to 03 June 2016

Completed


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Venue: N/A Nature of Activity: Others - Print Ad Short Description: Applied MICE, in coordination with the DOT Singapore office, is handling the 4 days / 3 nights Manulife convention / team building to Boracay on 7-10 July 2016. In exchange of TPB's sponsorship of the welcome dinner entertainment and pillow gifts, Applied MICE will give a full page, full color TPB advertisement in their tour / briefing booklet. The MICE Department requested for an A5 Fun Works material and would like to use CEBU MICE (PRINT_CEBUMICE2014) print ad.

CLXXII. ASIAN COMMUNITY KNOWLEDGE NETWORKS FOR THE ECONOMY, SOCIETY, CULTURE & ENVIRONMENT

Inclusive Dates: 03 June to 06 June 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support Short Description: The Conference is a joint activity of the Chang Hai Rajabhat University and UP Diliman. Video TVC loop will played during the event.

Completed


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CLXXIII. EZ BOSS PR COMPANY INCENTIVE TRAVEL

Inclusive Dates: 03 June to 07 June 2016 Venue: Manila Nature of Activity: Incentive Trip Short Description: China Sky Travel in partnership with DOT-Taiwan organized an incentive tour for 220 employees of EZ Boss PR on 03 – 07 June 2016 in Manila. TPB ASSISTANCE: a) Provision of welcome lei reception and airport facilitation upon arrival at the NAIA b) Hosting of the Welcome Dinner on 05 June 2016 for 220 pax c) Provision of a cultural performance during the welcome dinner


Completed

CLXXIV. A.T.E. GROUP CORPORATE INCENTIVE TRIP

Inclusive Dates: 05 June to 09 June 2016 Venue: Manila


Completed


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Nature of Activity: Incentive Trip Short Description: The A.T.E. Group was established in 1939 and has evolved into a multifaceted engineering group offering world-class products and solutions covering several industries. A.T.E.'s business covers textile engineering, cooling wastewater treatment, energy efficiency solution, machine-to-machine solutions, flow technology, print and packaging equipment and value enhancing solutions. The company is awarding 60 successful employees with an incentive trip to the Philippines. TPB's Approved Assistance: Airport Reception and Facilitation.

CLXXV. TBEX ASIA PRESS TOUR

Inclusive Dates: 05 June to 09 June 2016 Venue: Manila, Laoag & Vigan City, El Nido and Legazpi City Nature of Activity: Invitational / Familiarization Trip Short Description: TBEX is the largest gathering of travel bloggers, writers, new media content

12 foreign and 3 local bloggers

Completed


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creators, social media and other industry professionals, attracting 800 participants mainly from North America and Europe. TBEX was first introduced in Asia in Bangkok, Thailand on 15-17 October 2015. A Press Tour involving 12 international and 3 local travel bloggers was organized last 5-9 June 2016 to drum up attendance promotion and interest to the Philippines. It featured three destinations, namely: Laoag-Vigan (historical), Legazpi, Albay (adventure) and El Nido, Palawan (eco-luxury).

CLXXVI. TRAVEL TRADE SHOWS - TRAVEL WEEKLY

Inclusive Dates: 06 June 2016 Venue: Norwich Nature of Activity: Sales Presentation/Roadshow/Launch Short Description: PDOT London is currently participating in the Travel Weekly organised roadshows happening across the country. The strategy aims to introduce the Philippines’ products and offerings to travel agents in regional cities in the UK who otherwise have minimal knowledge on marketing and selling the destination.

38 agents




understanding of the country’s tourism and how to seller it better

Completed


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By taking part in these fully organised events with the travel trade publications, PDOT London is able to utilise the network, reach and logistics afforded by the publication such as Travel Weekly.

CLXXVII. 10TH INCENTIVE TRAVEL & CONVENTIONS MEETINGS

Inclusive Dates: 06 June to 08 June 2016 Venue: Shanghai Convention & Exhibition Center of International Sourcing, Shanghai, China Nature of Activity: International Trade and Consumer Fair Short Description: The Incentive Travel & Conventions, Meetings (IT&CM) China 2016 brought together Chinese and International MICE exhibitors and buyers in one marketplace as it remains to be a must-attend MICE Trade Shows in China, being the onlt trade fair in the Shanghai/Eastern China are. Delegates to the three-day event received the best return on their investment in business, education and networking through structured business appointments, exhibition showcase, seminar sessions and official networking functions.

30% Asia Pacific/38%

Europeans/10% USA/5% Middle East

Completed


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141

CLXXVIII. 13TH PARTNERSHIP FOR ECONOMIC POLICY (PEP) NETWORK ANNUAL CONFERENCE

Inclusive Dates: 06 June to 08 June 2016 Venue: Dusit Thani Manila Nature of Activity: M.I.C.E. Booked Event Short Description: The 13th PEP Network Annual Conference is organized by the Partnership for Economic Policy (PEP) Asia-Community Based Monitoring System (CBMS) in partnership with regional partners institutions. The event was attended by experts, researchers and policy advocated from Asia, Africa, Latin America, Eastern Europe and the Middle East. Points of discussion during the conference were related to youth unemployment, entrepreneurship and social protection in informal sectors, among others. TPB's Approved Assistance: Provision of promotional materials (90 pcs of Metro Manila maps, VPA Ballpen, Luggage tags, button pins and lanyards; 130 pcs of VPA Cacha Bags).

90 foreign and 40 local participants

Completed

CLXXIX. NURSES CHRISTIAN FELLOWSHIP (NCF) INTERNATIONAL CONGRESS 2016


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142

Inclusive Dates: 06 June to 10 June 2016 Venue: Development Academy of the Philippines Nature of Activity: M.I.C.E. Booked Event Short Description: The Nurses Christian Fellowship International (NCFI) Congress 2016 gathered students, young nurses, nurse leaders and faculty to broaden and deepen the biblical understanding and nursing role in the world, to provide opportunities to learn from others and develop friendship and network globally, as well as to provide a venue for personal and professional growth. With the theme, “Healthy lives in a broken world: A Christian nursing response,” the congress featured four major courses – the Saline Process Course, the Art and Science of Spiritual Care and NCFI Leadership Course. TPB's Approved Assistance: Airport Reception and facilitation and provision of promotional materials.

300 foreign and 100 local participants

Completed

CLXXX. THE 12TH INTERNATIONAL CONFERENCE - “ASIAN COMMUNITY KNOWLEDGE FOR ECONOMIC, SOCIETY, CULTURE AND ENVIRONMENTAL

STABILITY”

Inclusive Dates: 06 June to 10 June 2016 Venue: Century Park Hotel & Univ of the Philippines (UP) Diliman - Manila /

140 participants

Completed


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143

Los Banos, Laguna / Tagaytay Nature of Activity: M.I.C.E. Booked Event INTERNATIONAL Short Description: The Conference is a joint activity of the Chang Rai Rajabhat University of Thailand and the University of the Philippines (UP) Diliman. It gathered together researchers, scholars, NGOs, faculty members and government organizations to exchange views and ideas on development issues facing the ASEAN communities. There was 140 participants from the Thai University. After the two-day conference, the Thai group toured Rizal Park, Intramuros, the International Rice Research Institute in Los Banos, Laguna and their last destination was Tagaytay.. Ang's Tour Inc., Manila ground handler of the Thai group, requested for airport assistance and promotional materials. TPB endorsed to DOT (Office of Usec. Jasmin) the airport reception. TPB likewise provided welcome leis, primer on the Philippines, IMFITP folder, IMFITP eco bag and VPA luggage tag. Ang's Tour commitment: • Ensure the attendance of at least 126 of foreign delegates • Show videos of the Philippine tourism destinations whenever appropriate


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during the Conference days • Submit a list of participants and actual photos/videos of the conference and their tour of Rizal Park, Intramuros, Los Banos and Tagaytay.

CLXXXI. MICE MINDANAO CORE GROUP PLANNING WORKSHOP

Inclusive Dates: 07 June 2016 Venue: Seda Abreeza Davao Nature of Activity: Others - Presentation to stakeholders Short Description: The MICE Mindanao Core Group Planning Workshop aims to facilitate the formulation of a 2-year MICE Program for Mindanao to boost the MICE industry in the region. The formation of the MICE Core Group is one of the major outputs of the MICE Mindanao Orientation and Workshop conducted last 27 November 2015. The TPB has been requested to present updates on the TPB's MICE Program and on the "Visit the Philippines Again 2016".

Framework for the 2-year plan

Completed

CLXXXII. INFLUENCERS TRIP - IT’S MORE FUN IN THE PHILIPPINES ADVERTORIAL


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145

Inclusive Dates: 07 June to 09 June 2016 Venue: N/A Nature of Activity: Others - Newspaper Advertorial Short Description: The “Influencers’ Trip – It’s More Fun in the Philippines” aims to tap the growing millennial market in North America, to include 2nd and 3rd generation Filipino-American, through a powerful group of personalities who has the clout and authoritative power to influence other people in their social media circle. This familiarization trip also hopes to ignite the inherent passion of each Filipino-American participant to rediscover their roots and experience for themselves the many reasons why It’s More Fun in the Philippines®. The MarCom department released full page full color advertorial in major newspapers dailies about the experiences of the influencers.

Completed

CLXXXIII. PHILIPPINE BUSINESS MISSION (PBM) TO JAPAN 2016

Inclusive Dates: 07 June to 09 June 2016 Venue: Tokyo, Nagoya and Osaka

48 companies participated in the

event

Completed


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146

Nature of Activity: Sales / Business Mission Short Description: The annual event, scheduled on 07-09 June 2016 will be held at the Imperial Hotel Tokyo, the Marriott Hotel Nagoya and Hotel New Otani Osaka, respectively. With a total of 495,662 tourism receipts and a growth rate of 6.88% in 2015, Japan ranked 3rd in tourism arrivals to the Philippines. The Philippine Business Mission continues to be the most vital annual project with private sector participation given that this event provides a business platform for suppliers of Philippine tourism products to conduct business with Japan's top travel executives and their Japanese counterparts. This year's PBM will have the following major components: I. Business Event The PBM’s Business Event will be held at Imperial Hotel Tokyo, Nagoya Marriott Associa Hotel and Hotel New Otani Osaka, considered to be one of the most prestigious and iconic hotels in Japan. A. Tourism Seminar The seminar targets representatives who are decision makers and travel planners from travel & tourism related companies and from corporate


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organizations with travel requirements. B. Travel Mart DOT Tokyo and DOT Osaka invited industry players for the one-on-one business discussions with the Japanese travel trade and Philippine sellers. C. Reception The reception is generally a venue wherein guests and invitees from the travel trade and corporate sector with travel related requirements or activities are engaged in networking.

CLXXXIV. MANILA MAJOR 2016 - DEFENSE OF THE ANCIENTS (DOTA) 2

Inclusive Dates: 07 June to 12 June 2016 Venue: SM MOA Arena and Sofitel Philippine Plaza Nature of Activity: M.I.C.E. Booked Event Short Description: The DotA stands for Defense of the Ancients (DotA). It is a free-to-play multiplayer online battle arena (MOBA) video game developed and published by Valve Corporation where players team up in an attempt to destroy an opposing team's stronghold on the opposite side of the map.

350 foreign players with 13

countries (China, Malaysia, Korea, Romania, USA, Germany, Sweden,

Russia, Turkey, Ukraine, United Kingdom, France & Netherlands) and 1 ASEAN country (Malaysia)

Completed


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The Major Championship is an annual series of four marquee tournaments leading up to “The International 2016”. Taking place in Manila, is the third seasonal valve - sponsored major to take place, after the Shanghai Major 2016. The Manila Major 2016 is organized by a Romanian gaming company, PGL eSports which will feature 16 teams competing for a total prize pool of USD 3 million. The event will be attended by approximately 350 international players from North America and Europe.

CLXXXV. DIVING & RESORT TRAVEL (DRT) SHOW TAIWAN 17 - 19 JUNE 2016

Inclusive Dates: 08 June 2016 Venue: Taiwan Nature of Activity: Others - Booth Graphic Short Description: Being the only fair dedicated for divers in Taiwan, DRT will bring us better opportunities to reach to our target market from Taiwan. Objectives are as follows: to showcase Philippine various dive destinations and products in the market, actual bookings of Philippine dive tour product during the said event, cooperation with travel agents to create tour packages for the Philippines to be available during the fair, and gather more information about Taiwan dive

Completed


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market preference. The booth design consists of destinations such as Cebu, Palawan and Bohol, as well as the dive map and other underwater images. Featured also in the booth are the VPA and IMF logos, as well as the websites concerning TPB and VPA.

CLXXXVI. INCENTIVE TOUR FOR NIHON KEIEI CO.LTD (1ST GROUP)

Inclusive Dates: 08 June to 11 June 2016 Venue: Cebu Nature of Activity: Incentive Trip Short Description: ATTIC Tours in partnership with DOT-Japan, will organize an incentive tour for 157 employees of Nihon Keiei Co. Ltd on 8-11 June 2016. TPB Assistance: a) Welcome lei reception and airport facilitation upon arrival at the NAIA and Mactan-Cebu International Airport b) Provision of a cultural performance during the welcome dinner.


Completed

CLXXXVII. LUZVIMINDA 4: HEIRLOOM RECIPES


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150

Inclusive Dates: 09 June 2016 Venue: F All Day Dining Restaurant, Bonifacio Global City, Taguig City Nature of Activity: Logo/Photo/Video Support Short Description: LUZVIMINDA is a Filipino food festival held annually at the F1 Hotel Manila's main outlet, F All Day Dining restaurant. This event featured three (3) guest chefs from Luzon, Visayas, Mindanao to infuse F's buffet spread with each of the island's best dishes and delicacies.

Provision of tourism campaign

logos for their marketing collaterals

Completed

CLXXXVIII. 31ST KOREA WORLD TRAVEL FAIR (KOTFA 2016)

Inclusive Dates: 09 June to 12 June 2016 Venue: COEX, Korea Nature of Activity: International Trade and Consumer Fair Short Description: The 31st Korea World Travel Fair (KOTFA) is the biggest international travel fair in Seoul with the participants of both international and domestic tourism-related organizations. The said event was sponsored by the Ministry

482 Organizations 3,751 Exhibitors

520 Booths 51 Countries

95,267 visitors

Completed


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of Culture, Sports and Tourism, Korea Tourism Organization, Visit Korea Committee, Korean Air and in collaboration with UNWTO and PATA. PDOT garnered two awards at the said fair: The Best Tourism Marketing Award and the Best Folkloric Performance Award.

CLXXXIX. HANA INTERNATIONAL TRAVEL SHOW (HITS 2016)

Inclusive Dates: 09 June to 12 June 2016 Venue: COEX, Korea Nature of Activity: International Trade and Consumer Fair Short Description: Hana Tour, Korea's largest tour wholesaler with 1,200 Hana Tour exclusive sales offices and selling 14,000 tourism products through 7,000 partners worldwide was the host of the 10th travel show. The Philippine participation in HITS generated participation of 21 companies with the attendance of 33 Philippine sellers. PDOT Korea reserved two (2) booth spaces for the said show to help retail agencies to aggressively sell and promote Philippine tour products and provide general information about the country to the public.

21 companies with

32 participants

Completed

CXC. 3RD BOHOL INTERNATIONAL FESTIVAL AND COMPETITION 2016


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152

Inclusive Dates: 09 June to 13 June 2016 Venue: Tagbilaran, Bohol Nature of Activity: Invitational / Familiarization Trip Short Description: 3rd Bohol International Choir Festival and Competition hosted by the provincial government of Bohol last June 9-13, 2016 was very successful. A total of thirteen local and foreign choirs participated in the performances and competitions in different categories. The objective of the program are the following: - To promote awareness of and appreciation for the culture and traditions of Bohol - To generate increased visitor of arrivals and tourist receipts - To provide an opportunity for MSMEs to do business/ earn increased income for the duration of the festivities.

625 participants

Completed

CXCI. ASEAN ENDODONTICS FORUM (AEF) 2016 AND INFRASTRUCTURE SECURITY (INFRASEC) 2016


Completed


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153

Venue: N/A Nature of Activity: Others - A4 Ad Short Description: AEF aims to exchange ideas and discuss Endodontics among its practitioners in the Philippines and worldwide.

CXCII. ONLINE CAMPAIGN ABROAD FOR PHILIPPINE INDEPENDENCE DAY

Inclusive Dates: 10 June to 14 June 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support Short Description: Cebu Pacific requested photos of Palawan, Cebu, Boracay, Bohol, Davao, Banaue and Siargao for destination posters and online campaign abroad for Philippine Independence day.

Completed

CXCIII. INCENTIVE TOUR FOR HANHWA LIFE - KOREA (1ST GROUP)


104 participants

Completed


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154

Venue: Cebu Nature of Activity: Incentive Trip Short Description: Rising Land Master Tours Corp, in partnership with DOT-Korea, will organize an incentive tour for 440 agents and employees of Hanwha Life. Hanhwa Life is the Korea’s very first insurance provider founded in 1946. The company have branches in China, Indonesia and Vietnam. They have a total assets of KRW 70 million which led them as the number 1 insurance company in the Korean insurance industry. And for six consecutive years, they obtained a top “AAA” grade from Korea’s Insurance Financial Strength Rating. TPB's assistance : welcome lei reception and airport facilitation and provision of cultural entertainment.

CXCIV. FILIPINO-AMERICAN COMMUNITY GALA (FACG) LUNCHEON RECEPTION

Inclusive Dates: 12 June 2016 Venue: Cipriani 42nd in New York City, USA Nature of Activity: Others - Luncheon Reception

Completed


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155

Short Description: The Filipino-American Community Gala (FACG) Luncheon Reception is a special event organized by the Philippine Consulate General New york to celebrated the year's 70th Anniversary of the establishment of formal diplomatic relations between the Philippines and the US. TPB/DOT New York had the opportunity to promote the Philippines' tourism destinations to about 500 Filipino-American community leaders, travel trade practitioners, diplomatic corps members and media coverage outside the Philippine Center. As an event sponsor, TPB/DOT had the opportunity to showcase the Philippine destination videos and print ad (1-full page at the Philippine Independence Day Journal), set-up destination banners and distribute giveaways items and brochures at the event venue.

CXCV. MISSION DAY PILIPINAS

Inclusive Dates: 12 June 2016 Venue: Bonifacio Global City and Makati Central Business District Nature of Activity: M.I.C.E. Booked Event Short Description:


participants with 7 coutries (Japan, Taiwan, US, Hongkong, China,

Malaysia & Germany) and 1 ASEAN country (Malaysia)

Completed


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156

Mission Day is a Niantic Inc.-sponsored live event that has the objective of exploring neighborhoods and cities by completing several “missions” in one day. A mission consists of a group of portals that needs to be visited and/or hacked, sometimes in a specific order, earning an agent a special medal upon completion. More than being just for fun, Mission Days are also educational as it takes agents (players) to places they would never have explored otherwise, and let them know more about the city or neighborhood they live in.

CXCVI. THE VIP SWIM CHALLENGE: A RACE TO PROTECT THE VERDE ISLAND PASSAGE

Inclusive Dates: 12 June 2016 Venue: Lobo, Batangas Nature of Activity: Others - Open-water swim race Short Description: The VIP Swim Challenge will be a 2.5-km and 5-km swim which will start from Lobo Beach in a loop that will take the swimmers parallel to the shore and into the Malabrigo Marine Sanctuary and back. The event supports Lobo, Batangas’ push to grow its eco-tourism activities and helps in launching its campaign, Love Our Beautiful Outdoors (LOBO), a more sustainable counter

127 participants

Completed


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157

measure to looming developments in mining and other big industries that threaten the Verde Island Passage ecosystem.

CXCVII. VISIT OF JAMES CUMMINGS AND FAMILY

Inclusive Dates: 12 June to 22 June 2016 Venue: Manila and Palawan Nature of Activity: Invitational/Familiarization Trip Short Description: James Alexander Cummings is fourth generation race horse trainer in the Cummings dynasty, following in the footsteps of great grandfather Jim, grandfather Bart (James Bartholomew) and father Anthony. His grandfather James Bartholomew "Bart" Cummings, (14 November 1927 - 30 August 2015), also known as J.B. Cummings, was one of the most successful Australian race horse trainers. During his lifetime Cummings was considered an Australian cultural icon and an Australian National Living Treasure. James is married to Monica Barrera-Cummings, the granddaughter of Filipino Businessman and long-time racing enthusiast Eduardo Cojuangco. She moved to Australia from Los Angeles as nine-year-old and ended up working as a


Completed


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trackwork rider for Gai Waterhouse and Joe Pride. The couple is listed as Sydney's 25 sexiest couples as the Glamour racing couple.

CXCVIII. KALAYAAN CELEBRATION (118TH ANNIVERSARY OF THE PHILIPPINE INDEPENDENCE DAY)

Inclusive Dates: 12 June to 24 June 2016 Venue: San Francisco, USA Nature of Activity: Others - Entertainers fee and tickets to the Concert & and Gala reception Short Description: The Filipino-American Community implemented two (2) events to commemorate the 118th Anniversary of Philippine Independence Day in San Francisco, USA that showcased the best of Philippine culture and heritage. The first event was a cultural expo and community gathering in Union Square while the second event was a Kalayaan Concert at the Herbst Theater and Independence Day Gala at San Francisco War Memorial. This year's Theme was Spark"' Connect"Empower" was viewed to reached out to the millennials and the second and third generation (Generation Z) of Fil Americans, many of whom had a curiosity to learn more about their ethnicity, culture and heritage.

to commemorate and showcase

the best of Philippine culture and heritage

Completed


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159

CXCIX. 25TH ANNIVERSARY OF MT. PINATUBO ERUPTION

Inclusive Dates: 13 June 2016 Venue: Carnegie Institute of Science, Washington, DC 20005, United States Washington DC Nature of Activity: Collateral Support Short Description: The 25th Anniversary of the Mt. Pinatubo Eruption is a commemoration of the explosion of the Mt. Pinatubo on 15 June 1991. The activity aims to educate the staff and officers of the Philippine Embassy on the Mt. Pinatubo Eruption. They also invited a volcanologist from the Department of Science and Technology to speak on the said event.

Provision of Mt. Pinatubo sample

products as giveaways to the activity

Completed

CC. 118TH PHILIPPINE INDEPENDENCE DAY 2016 CELEBRATION IN PHNOM PENH

Inclusive Dates: 13 June 2016 Venue: Phnom Penh Nature of Activity: Collateral Support


Completed


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160

Short Description: Tourism Promotions Board support the request of DFA for 118th Anniversary of the Declaration of Philippine Independence on June 13, 2016 held in Raffles Hotel Le Royal, Phnom Penh. Marcom released 200 pcs of each items VPA cacha bag, luggage tag, stickers, button pins, stylus ballpen and Omnibus Primer brochures.

CCI. ASIA PREMIUM TRAVEL MART (APTM) 2016 - BOOTH GRAPHICS

Inclusive Dates: 13 June to 16 June 2016 Venue: SMX Convention Center Nature of Activity: Others - Booth Graphics Short Description: The APTM positions itself as the meeting place to bring together the world's best travel counselors to exchange ideas, experiences and cooperation with the world's best travel providers. With the aim to promote and push inbound tourism and the various destinations in the country to international buyers, the booth featured destinations such as Bohol and Palawan, as well as the VPA, DOT and TPB logos.

Completed


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161

CCII. INCENTIVE TOUR FOR HANHWA LIFE - KOREA (2ND GROUP)

Inclusive Dates: 13 June to 24 June 2016 Venue: Cebu Nature of Activity: Incentive Trip Short Description: Rising Land Master Tours Corp, in partnership with DOT-Korea, will organize an incentive tour for 440 agents and employees of Hanwha Life. Hanhwa Life is the Korea’s very first insurance provider founded in 1946. The company have branches in China, Indonesia and Vietnam. They have a total assets of KRW 70 million which led them as the number 1 insurance company in the Korean insurance industry. And for six consecutive years, they obtained a top “AAA” grade from Korea’s Insurance Financial Strength Rating. TPB's assistance : welcome lei reception and airport facilitation and provision of cultural entertainment.

336 participants

Completed

CCIII. TBEX 2016 EUROPE


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162

Inclusive Dates: 15 June 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support Short Description: The Philippines, through the Department of Tourism and the Tourism Promotions Board, won the bid to host the Travel Blog Exchange (TBEX) Asia in Manila on 13-16 October 2016. Conducted in different countries and cities, TBEX is the largest gathering of travel bloggers, writers, new media content creators, social media experts, travel influencers, and other industry professionals, attracting 200 participants mainly from North America and Europe. The MICE department requested for logos to be used in the upcoming TBEX Europe 2016 in order to promote the Philippines, and create awareness that TPB is the co-organizer of TBEX Europe 2016. MarCom provided the TPBPHL and It's More Fun in the Philippines text logo for this particular request.

Completed

CCIV. 14TH ASEAN CANADA DIALOGUE


80 - 100 participants

Completed


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163

Venue: Dusit Thani Hotel, Makati City Nature of Activity: M.I.C.E. Booked Event Short Description: The Philippines, as the Country Coordinator for the ASEAN-Canada Dialogue Relations from 2015-2018, will be hosting the 13th ASEAN-Canada Dialogue to be attended by 80-100 meeting participants, headed by the Senior Officials of the ASEAN Member States and Canada at Dusit Thani Hotel, City of Makati on 15-16 June 2016. Co-chaired by DFA Undersecretary Enrique A. Manalo, the event will serve as a platform to discuss international and regional issues of mutual concern and as a preparatory meeting for the 40th Anniversary of ASEAN-Canada Dialogue Relations in 2017 which will coincide with the Philippine Chairmanship of ASEAN and its 50th year anniversary.

CCV. 14TH ANNUAL MEETING AND INTERNATIONAL CONFERENCE OF ASIA PACIFIC REGION COMMITTEE (APRC)

Inclusive Dates: 15 June to 17 June 2016 Venue: Iloilo Convention Center, Iloilo City Nature of Activity: M.I.C.E. Booked Event

100 participants

Completed


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164

Short Description: The Philippine Deposit Insurance Corporation will host the 14th Annual Meeting and International Conference of Asia Pacific Regional Committee (APRC) of the International Association of Deposit Insurers (IADI). The event is expected to be participated in by 100 delegates from APRC member countries such as Australia, Azerbaijan, Bangladesh, Brunei, Hong Kong, India, Indonesia, Japan, Kazakhstan, Korea, Laos, Malaysia, Mongolia, Russia, Singapore, Taiwan, Thailand, and Vietnam as well as participants from local and international organizations. Themed “Raising Public Awareness on Depositor Protection”, the Conference aims to harness information, insights, practices and other knowledge resources in the communication field towards effective public awareness programs consistent with the International Association of Deposit Insurers (IADI) Core Principles.

CCVI. INCENTIVE TOUR FOR NIHON KEIEI CO.LTD (2ND GROUP)



Completed


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165

Venue: Cebu Nature of Activity: Incentive Trip Short Description: ATTIC Tours in partnership with DOT-Japan, organized an incentive tour for 157 employees of Nihon Keiei Co. Ltd on 15-18 June 2016. TPB Assistance: a) Welcome lei reception and airport facilitation upon arrival at the NAIA and Mactan-Cebu International Airport b) Provision of a cultural performance during the welcome dinner

CCVII. JOMACE INT’L TRAVEL

Inclusive Dates: 16 June 2016 Venue: Manila Nature of Activity: Collateral Support Short Description: Tourism Promotions Board support the request of Jomace International Travel Inc, by giving tourism informative brochures and posters for


Completed


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166

distribution to their tourist guest; 50 pcs Omnibus Primer and 1 set of 15 destination posters.

CCVIII. INCLUSION OF PHILIPPINE PROGRAM IS AVANTI DESTINATIONS’ BROCHURE FOR 2017 - 2018

Inclusive Dates: 16 June to 17 June 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support Short Description: Avanti Destinations requested 5 best photos of Manila, Cebu, Bohol, El Nido Is. To be feature in the Philippine Programs in their Brochures.

Completed

CCIX. VISIT THE PHILIPPINES AGAIN 2016 LUNETA BILLBOARD - JULY TO AUGUST EVENTS

Inclusive Dates: 16 June to 20 June 2016 Venue: N/A Nature of Activity: Others - Billboard OOH Short Description: The Tourism Promotions Board has a monthly placement on the Luneta

Completed


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167

billboard, located across the Rizal monument wherein a lot of tourists pass by. Same as last year wherein it was declared as the Visit the Philippines Year 2015, the material aims to highlight the major events in the Philippines for the month of July to August, giving the people a reason to "Visit the Philippines Again" this 2016.

CCX. DIVING AND RESORT TRAVEL SHOW - TAIWAN

Inclusive Dates: 17 June to 19 June 2016 Venue: Taipei Flora Expo Centre Nature of Activity: International Trade and Consumer Fair Short Description: TPB has reserved a 36 square meter booth space which initially was allotted to only four (4) exhibitors. However, due to high demand, the booth space managed to cover ten (10) Philippine exhibitors. The consumer fair lasted three (3) days, with an attendance of approximately 100-120 exhibitors and 10,000 visitors. To enhance the point of sales, TPB and DOT Taiwan also organized a mini sales presentation and networking event, after the first day of the DRT Show. 42 Taiwanese dive operators were in attendance for the sales presentation done by each seller participant. Dive packages were also

42 buyers

Completed


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168

given for free through a raffle draw wherein each of the seller participants gave at least one (1) free dive package.

CCXI. CHINA AIRLINES TRAVEL AGENTS FAMILIARIZATION TOUR

Inclusive Dates: 17 June to 21 June 2016 Venue: Manila and Coron Nature of Activity: Invitational/Familiarization Trip Short Description: The Department of Tourism in Taiwan through the Tourism Promotions Board in cooperation with China Airlines is organizing a familiarization trip for Taiwanese travel agents from Kaohsiung area (Southern Taiwan) to cover the destinations of Manila and Coron, Palawan scheduled on 17 – 21 June 2016. Kaohsiung is the 3rd largest source of outbound travel from Taiwan. In 2015, 24% of Taiwan outbound travel comes from this area. Its international airport is the second biggest international airport in Taiwan servicing mostly Asian flights. For this purpose, 17 invited travel agents from Kaohsiung to join this


Completed


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familiarization tour of Coron, Palawan to be able to effectively sell the destination in Taiwan.

CCXII. SINGAPORE GOLF AGENTS FAMILIARIZATION TRIP

Inclusive Dates: 17 June to 21 June 2016 Venue: Boracay, Manila, and Environs Nature of Activity: Invitational/Familiarization Trip Short Description: The golfing community in Singapore is not only large but they also travel often to play at courses, particularly within the ASEAN region. The intention of this golf familiarization trip is to promote and increase the awareness of the numerous golf facilities in the Philippines to the “mobile” Singapore golfers. This familiarization tour, which is co-hosted by Philippine Airlines, will include a business networking session for the agents to meet with Philippine golf operators. After this familiarization trip, the intention is to launch a coop tactical golf campaign with these agents to promote golf packages to the islands, using the special airfares provided by PAL. The objective of this familiarization tour is to promote and increase the awareness of the numerous golf facilities in the Philippines to the Singapore


Completed


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170

golfers.

CCXIII. 24TH FRANCHISE ASIA PHILIPPINES - TVC’S ON PHILIPPINE DESTINATION

Inclusive Dates: 17 June to 23 June 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support Short Description: Video request (TVC's on Philippine Destination) for the Franchise Asia Philippines, the biggest franchise show in Asia and a gateway to the emerging tiger economies in Asia Pacific.

Completed

CCXIV. MTV MUSIC EVOLUTION MANILA 2016 ROADSHOW

Inclusive Dates: 18 June to 19 June 2016 Venue: Midtown Atrium, Robinsons Place Manila, Ermita, Manila Nature of Activity: Roadshow Short Description: TPB and Viacom, Inc. has staged the second installment of the MTV Music

602 registered

Completed


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171

Evolution Manila 2016 at the MOA Concert Grounds last 24 June 2016. In preparation thereof, a roadshow was held at the Robinson's Place Manila. Many fans and millennials particularly attended the two-day event. Complimentary tickets were given to lucky audiences. On and off stage games were played at the delight of the participants. Local bands were invited to perform. The event was hosted by MTV VJs.

CCXV. MANULIFE FINANCIAL ADVISERS FAST START CONVENTION

Inclusive Dates: 20 June to 22 June 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support Short Description: Applied MICE, in coordination with our DOT Singapore office, is handling the 4 days/3 nights Manulife convention / team building to Boracay on 7-10 July 2016. In exchange of TPB's sponsorship of the welcome dinner entertainment and pillow gifts, Applied MICE will give a full page, full colour TPB advertisement in their tour booklet.

Completed

CCXVI. AJU BUSINESS DAILY FAM TOUR


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Inclusive Dates: 20 June to 23 June 2016 Venue: Cebu Nature of Activity: Invitational / Familiarization Trip Short Description: Aju Business Daily is the only Economy newspaper in Korea which provides new with 4 different languages including Korean, English, Chinese and Japanese. Aju Business Daily issues both print (Korean 24 pages, Chinese 8 pages) and on-line news everyday. With 150 oversea network of journalists, Aju provides news in precise and truthful perspective. ● Category: Economic daily newspaper ● Circulation: 200,000 copies ● AD price: KRW 3M per page ● Website: http://www. ajunews.com/

To promote the good and improve

the image of the Philippines for family market in Korea

Completed

CCXVII. MALAYSIAN CELEBRITIES AND MEDIA

Inclusive Dates: 20 June to 28 June 2016 Venue: Manila, Bicol and Batanes


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Nature of Activity: Invitational/Familiarization Trip Short Description: PDOT Malaysia, in partnership with the Tourism Promotions Board (TPB), will be organizing a media familiarization tour for some of Malaysia’s celebrities who are former radio DJs, voice over talents, actors and those who are grassroot celebrities including, Wayne Thong, Jack Yap, Baki Zainal, Elaine Cheah, Michiyo Ho, and Jane Chuck. In addition, there will be three portals, namely, TianChad.com, Tantannews.com, and MalaysiaKini.com with their own Facebook pages, who cater mostly to the Malay and Chinese communities who will join this familiarization tour. These sites are mainly news portals tackling a wide range of topics, including politics, entertainment, and of course, travel – except for TianChad.com being a blog portal. But all of these sites have their own Facebook pages being utilized to amplify their articles to the public.

CCXVIII. ASIA PREMIUM TRAVEL MART


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Inclusive Dates: 21 June 2016 to 23 June 2016 Venue: SMX Convention Center, Pasay City Nature of Activity: Others - Financial Assistance Short Description: Asia Premium Travel Mart is a 3 day event to be held from 21th June 23th June 2016 at the SM Mall Of Asia SMX Convention in Pasay City. This event highlights premium properties, luxury destinations, and travel services in the Philippines and expected to gather over 100 luxury buyers from all over the world. A unique travel show will provide great opportunities for Philippines’ premium properties and destinations, travel and tour operators and tourism professionals to showcase their respective products and services. The event will also enable the participants to meet their counterparts through Business-to-Business meeting appointments. Each participants will have a maximum of 60 pre-selected appointments at 20 minutes per appointment. Last year APTM was participated by 47 Philippine premium exhibitors and six international sellers/NTOs, while 65 international buyers attended majority came from Asia followed by Europe and Middle East. Some also came from Africa, America and Australia. A total of PhP4.3 million media values were generated from 34 hits in print and online publication plus 75 minutes of airtime interviews in two radio stations.

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For this year, APTM organizers who are proposing partnership with TPB as co-presenter is expecting at least 100 international premium buyers from traditional and developing markets worldwide. International and local media will also be invited to cover the event.

CCXIX. ASIA PREMIUM TRAVEL MART (MARCOMM)

Inclusive Dates: 21 June 2016 Venue: SMX Convention Center, Pasay City Nature of Activity: Logo / Photo / Video Support Short Description: Asia Premium Travel Mart is a 3 day event to be held from 21th June to 23rd June 2016. The event highlights premium properties, luxury destinations and travel services in the Philippines and expected to gather over 100 luxury buyers from all over the world. The event will also enable the participants to meet their counterparts through Business-to-Business meeting appointments.

Completed

CCXX. ASEAN ENDODONTIC FORUM 2016 - COO MESSAGE


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Inclusive Dates: 21 June to 23 June 2016 Venue: SMX Convention Center, Pasay City Nature of Activity: Others - Message of TPB COO Short Description: The ASEAN Endodontic Forum aims to exchange ideas and discuss Endodontics among its practitioners in the Philippines and worldwide. This year's theme is "Endodontic Innovations and Alliance with Other Disciplines in Dentistry", highlighting new trends and insights in the field of Dentistry. The MICE-assisted event was held at Marco Polo Hotel in Ortigas Center from 21-23 June. The organizers asked for a message from Mr. Domingo Ramon C. Enerio III, Chief Operating Officer (COO) of the Tourism Promotions Board (TPB). The message touched on why the Philippines is ideal for medical tourism.

Completed

CCXXI. ASIA PREMIUM TRAVEL MART (APTM) - COO MESSAGE

Inclusive Dates: 21 June to 23 June 2016 Venue: SMX Convention Center, Pasay City Nature of Activity: Others - Message of TPB COO

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Short Description: The Asia Premium Travel Mart (APTM) positions itself as the meeting place to bring together the best travel counselors to exchange ideas and foster cooperation among the the world's best travel providers. Held in SMX Convention Center, Pasay city from 21-23 June 2016, it is on its second run. The organizers requested for a message of the Chief Operating Officer (COO) of the Tourism Promotions Board (TPB) for the souvenir program of the said affair. Attached is a copy of the said message.

CCXXII. TPB/DOT & CEBU PACIFIC JOINT 3-CITIES FAMILIARIZATION TOUR

Inclusive Dates: 21 June to 26 June 2016 Venue: Manila and Ilocos Nature of Activity: Invitational/Familiarization Trip Short Description: DOT Osaka has finalized negotiations with Cebu Pacific West Japan officials on the implementation of a familiarization tour for travel agents from Osaka, and Kyushu region scheduled on 21-26 June 2016 in Manila and Ilocos.

Japanese travelers in Fukuoka and

Osaka

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According to the JTB Report 2015: All about Japanese Overseas Travelers (Red Book) #3 top reason in choosing a travel destination of Japanese travelers is the recommendation of a travel firm. Based on this study, top executives of Japan travel agents always recommend that familiarization tours should be conducted specifically for the new staff selling the Philippines.

CCXXIII. INCENTIVE TOUR FOR NIHON KEIEI CO.LTD (3RD GROUP)

Inclusive Dates: 22 June to 25 June 2016 Venue: Cebu Nature of Activity: Incentive Trip Short Description: ATTIC Tours in partnership with DOT-Japan, organized an incentive tour for 157 employees of Nihon Keiei Co. Ltd on 22-25 June 2016. TPB Assistance: a) Welcome lei reception and airport facilitation upon arrival at the NAIA and Mactan-Cebu International Airport b) Provision of a cultural performance during the welcome dinner.


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CCXXIV. STAR CLUB INTERNATIONAL INCENTIVE GROUP (SUNPHARMA INDIA)

Inclusive Dates: 22 June to 25 June 2016 Venue: Manila, Pagsanjan and Tagaytay Nature of Activity: Incentive Trip Short Description: Akqua Sun will organize a 4-day tour incentive trip for one hundred (100) pharmaceutical employees of Sun Pharma India from 22 – 25 June 2016 in Manila, Pagsanjan and Tagaytay. Sun Pharma is the pioneer among Indian pharmaceutical companies to see tremendous value in investing in research & development (R&D). It aims to excel in developing generics and technologically complex products through focused teams in formulations, process chemistry and analytical development and to deliver quality products within established timelines, at low costs and without compromising on quality.

87 participants

Completed

CCXXV. FAMILIARIZATION TRIP FOR TURKISH MICE AGENTS


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Inclusive Dates: 22 June to 29 June 2016 Venue: Cebu, Bohol, Boracay & Manila Nature of Activity: Incentive Trip Short Description: In partnership with Emirates Airlines, the Tourism Promotions Board and Intas Destination Management Inc. will conduct a familiarization trip for ten (10) Turkish MICE agents on 22-29 June 2016 at Cebu, Bohol, Boracay and Manila.

7 expected foreign arrivals Completed

CCXXVI. MTV MUSIC EVOLUTION MANILA 2016

Inclusive Dates: 24 June 2016 Venue: SM Mall of Asia Concert Grounds Nature of Activity: Others - Partnership Short Description: MTV Music Evolution Manila is back for more fun again in the Philippines! Tourism Promotions Board (TPB) Philippines reprises its collaboration with MTV, a unit of Viacom Inc.,and marks the return of MTV Music Evolution Manila to the Philippines last 24 June 2016. This was the second year the

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award-winning show was held in the Philippines, the one-night only live music event was celebrated with pop music like never before – enabling fans to experience and discover the evolution of pop music and its dance influence that kept the fans moving. MTV Asia revealed its first act, iconic international pop band and prolific hitmaker, OneRepublic, who returned to the Philippines for its second performance since 2013. American singer-songwriter Bebe Rexha, Korea’s favorite K-pop idol female group Apink, L.A.-grown electric dance trio Far East Movement, Filipino pop darlings James Reid and Nadine Lustre, and Philippine pop superstar father and son-tandem Gary V feat. Gab Valenciano joined the roster of talents for the award-winning MTV Music Evolution Manila 2016 at SM Mall of Asia Concert Grounds. Press releases through Fuentes Manila.

CCXXVII. CHEEK MAGAZINE AND JETSTAR JAPAN PHOTO SHOOT

Inclusive Dates: 25 June to 29 June 2016 Venue: Manila and Environs Nature of Activity: Invitational/Familiarization Trip

Japanese office ladies

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Short Description: DOT Osaka has finalized negotiations with Cheek Magazine of Nagoya and Jetstar Japan for a photo and story feature on Manila and Tagaytay. Cheek is a popular glossy lifestyle magazine published in Nagoya and circulated in West Japan. The magazine feature highlights are travel, food and fashion and is read mostly by Japanese office ladies with a disposable income of JPY150,000 to JPY200,000 per month. The Cheek editorial group is composed of one (1) model, one (1) photographer and one (1) writer. They will be accompanied by one (1) DOT Osaka staff. The photo shoot will be conducted on June 25-29, 2016. The feature on Manila and Tagaytay will be six (6) pages and will be featured in Cheek’s October issue.

CCXXVIII. ICE HOLIDAYS & CONSORTIUM TRAVEL AGENTS AND MEDIA FAMILIARIZATION TOUR

Inclusive Dates: 25 June to 30 June 2016 Venue: Boracay, Manila, and Environs Nature of Activity: Invitational/Familiarization Trip


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Short Description: Golden Destinations is a brand name of ICE Holidays Sdn Bhd, Malaysia’s Most Leading Business to Business TRAVEL WHOLESALER. It has concentrated its efforts in producing quality travel, responding to the needs of the times while anticipating the demands of the future. ICE Holidays Sdn Bhd, established since 1991, started as a ground specialist in Cambodia and Vietnam destinations. For 25 years, ICE Holidays had maintained its expertise and qualities in the market. It has expanded its coverage to other countries such as China, Taiwan, South Korea, Hong Kong, Macau, Maldives, Japan, Australia, Turkey, Europe, as well as America. ICE Holidays is committed to strive towards customer satisfaction in areas of more quality value for money of their products & services. This familiarization tour will invite travel agents and members of the media from Malaysia who are interested in selling Philippine Tour Packages. They will have ocular inspection of the activities and the accommodations located at Boracay.

CCXXIX. PHILIPPINE BUSINESS MISSION TO HONG KONG

Inclusive Dates: 27 June 2016

158 buyers

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Venue: Icon Hotel, Tsim Sha Tsui, Hong Kong Nature of Activity: Sales / Business Mission Short Description: The Business Mission was a one-day event which included a lunch reception and B2B meetings between 16 Philippine private sector participants and approximately 158 tour operators and agents from 92 companies in Hong Kong and Macau. The lunch event was also a venue for the organizers to introduce our Philippine delegation as well as for the two (2) participating airlines to present their product updates. A grand raffle draw concluded the lunch event which heightened the energy of our Hong Kong agents as well as our Philippine delegation.

16 exhibitors

CCXXX. KABISIG PHILIPPINES GOVERNMENT EXPO AND TRADE FAIR 2016

Inclusive Dates: 27 June to 29 June 2016 Venue: SM Megamall Nature of Activity: Collateral Support Short Description: The Kabisig Philippine Government Expo and Trade Fair 2016 is implemented

Provision of promotional materials

for the DOT Booth

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by the Kabisig People’s Movement under Presidential Proclamation No. 650 (series of 1990) with Kabisig Mindanao Foundation, Inc. as organizer, and authorized by the Office of the President under Memorandum Circular 93. The activity aims to help bring and promote government closer to the people and make the public appreciative of government. This activity will showcase the government office profiles, service facilities, policies, programs, projects, products and accomplishments; provision of opportunities for the LGUs and other instrumentalities to promote their investment and tourism potentials for development, among others.

CCXXXI. PINTADOS KASADYAAN FESTIVAL OF FESTIVALS 2016

Inclusive Dates: 27 June to 29 June 2016 Venue: Tacloban, Leyte Nature of Activity: Invitational / Familiarization Trip Short Description: PINTADOS – KASADYAAN FESTIVAL OF FESTIVALS 2016 is a joint celebration of two major festivals of the Leyte and the Eastern Visayas Region, namely the 30th Pintados Festival and 21st Leyte Kasadyaan Festival of Festivals. The

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Pintados Festival is the longest running festival in Eastern Visayas, It showcase the ancient practice of body tattooing. It also depicts how our ascendants came to accept Christianity and develop a great love for the Sr. Sto Nino. After 29 years, the festival grew to be one of the landmark events in Leyte.

CCXXXII. 24TH FRANCHISE ASIA PHILIPPINES - PHOTO WALLS

Inclusive Dates: 27 June to 30 June 2016 Venue: SMX Convention Center Nature of Activity: Others - Photo walls Short Description: Franchise Asia Philippines 2016 is the biggest franchise show in Asia and a gateway to the emerging tiger economies in Asia Pacific. It provides the platform to help franchisers grow not only in booming Philippines market but also across the ASPAC region. With the aim to promote the awareness of the VPA campaign and Philippine tourism, the photowalls featured destinations including Palawan, Boracay and Samal Island while featuring the FAPHL and the VPA logo.

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CCXXXIII. INCENTIVE GROUP FROM THAILAND

Inclusive Dates: 27 June to 30 June 2016 Venue: Manila Nature of Activity: Collateral Support Short Description: Pan Pacific Travel requested Tourism Promotions Board a tourism promotional brochures and giveaways for the incoming 75 Incentive group coming from Thailand scheduled last June 27 - 30, 2016. TPB Marcom released 75 pcs each items brochures & giveaways, Omnibus Primer, VPA luggage tag and VPA button pins.

Completed

CCXXXIV. US EMBASSY

Inclusive Dates: 27 June to 30 June 2016 Venue: USA Nature of Activity: Collateral Support Short Description: Ms. Barrara Fornier, community Liaison Officer of Embassy of the United


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States of America requested tourism promotional brochures to be distributed to their visiting guests and incoming Mission members for this year. TPB Marcom released 200 copies of IMFITP Omnibus Primer brochures and 50 pcs each Destination Cebu/Bohol & Boracay map brochures.

CCXXXV. 37TH ASIAN MEDICAL STUDENTS’ CONFERENCE 2016 (AMSC)

Inclusive Dates: 28 June to 05 July 2016 Venue: Bonifacio Global City, Taguig City Nature of Activity: M.I.C.E. Booked Event Short Description: AMSA Philippines will be hosting the 37th Asian Medical Students’ Conference 2016 (AMSC 2016) to be held on 28 June – 5 July 2016 in Bonifacio Global City, with the theme “Beyond our Clinics: The Social Determinants of Health”. The conference will be attended by more than 400 international students and 150 local students. TPB assisted the event by way of providing the following : Financial assistance amounting to Php 100,000.00, Airport Assistance, promotional materials: (Luggage Tag, Lanyard and Omnibus Primer).


delegates

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CCXXXVI. RAKUTEN TRAVEL FOR WEBSITE

Inclusive Dates: 30 June 2016 to 05 July 2016 Venue: N/A Nature of Activity: Logo / Photo / Video Support Short Description: Rakuten Travel request of photos (Manila, Cebu, Bohol, Boracay and Palawan) for website.

Completed

Documents

ND QUARTER 2016 - TPBtpb.gov.ph/wp-content/uploads/2016/08/2QAccomplishmentReport2016.pdf · ACCOMPLISHMENT REPORT QUARTER 2016 PROGRAM / ACTIVITY / PROJECT Title of Program/Activity/Project;