NCN[National Computrade News]

| February 15 – February 28, 2012 | Volume 13 | Issue 03 | Fortnightly | www.ncnonline.net |

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National Computrade News | 15Feb. - 28 Feb., 20124

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C O N T E N T SNews Brief 6 , 8

Launch Pad 10 , 12

Kingston 16

Happening 20

Product Review 26

'India PC market declined 6.5% in Q4 2011'According to Gartner, Inc, the combined desk-based and mobile PC market in India totalled nearly 2.5 million units in the fourth quarter of 2011, a 6.5 per cent decrease from the fourth quarter of 2010. As per principal research analyst at Gartner, the hard-disk drive (HDD) shortage due to the fl oods in Thailand signifi cantly impacted the desktop market which declined 18 percent year-on-year in the fourth quarter of 2011. The white boxes (including parallel import), which accounted for 45 percent of the overall desktop market, registered a 32 percent decline in the quarter compared to Q4 2010. Mobile PCs, with a 12 percent increase from the fourth quarter of 2010, were able to stop a further decline of the PC market. In the fourth quarter of 2011, Lenovo and Dell recorded 28 percent and 11 percent growth respectively, while HP declined 26 percent compared to fourth quarter of 2010. Multinational brands contributed more than half of the total PC shipments in the fourth quarter of 2011 with shipments from Acer, Dell, HP and Lenovo, the top 4 vendors, representing 53.1 percent of the market (see Table 1). Local vendor HCL accounted for 5.5 percent of PC shipments in the fourth quarter of 2011, with 34 percent year-on-year decline from the fourth quarter of 2010.

With regards,

(Swapan Roy, Editor, NCN)

product of fortnight

in focus

Fromtheeditor...

“We see the Industry is looking for technologies to enhance communications, foster collaboration and boost revenues.“

Belkin launches next generation router

Editor : Swapan Roy

Chief Editor : Manoj Jha

Asst. Editor : S. Goswamy

Art Director : Anit Kumar

Finance & Acct. : Sandip Sarkar

Marketing Manager : Tridip Dey

Staff Photographer : Ajay Kumar

Circulation Manager : Pratap Biswas

Production Asst. : Ashish Ghosh

System Manager : Ajay Biswas

H.O.: DELHI / EDITORIAL OFFICEROY MEDIATIVES-39, 1st Floor, Okhla Industrial Area, Phase-II, New Delhi-110020 (INDIA)Ph: 91-11-41602841, 65683896, 40536384-87Mob: 09810380882, 09811346846

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ORISSA : Krushna Nagar, 5th Lane, Lalji Palli Berhampur-760008 (Orissa) (India)Contact : Raj Kumar-09338410809 Email : [email protected] [email protected]

National Computrade News Fortnightly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India). Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20.

Retail selling price of News Paper Rs. 10. Annual subscription Rs. 240.

Editor : [email protected] [email protected] : [email protected] [email protected] : [email protected] : [email protected]

product plus

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Panasonic introduces Multi Function Printer KX-MB 1520 Pg>>>

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Pg>>>Visit us at : www.ncnonline.net

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Mr. Anuj Jain, Managing Director, Eurotech Technologies Pvt Ltd

Mohit Anand, M. D., India Subcontinent Belkin Inc.

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Acro Engineering launches CMBS Acro Engineering Company (AEC), the national distributor of Cooler Master’s entire

range of products announces the commencement of channel Incentive program titled ‘Cooler Master Boost Scheme’.Cooler Master Boost Scheme (CMBS) is an exclusive nation-wide sale promotional program divided into multiple slabs namely, Fiery boost, Nitro boost and Ultra boost that will provide better opportunities for SIs&VARs.System Integrators stand to win exciting prizes such as Mobile phones, Gift vouchers etc. Talking about this channel promotional scheme, “ Niranjan Singh” Country Manager Acro Engineering Company said “With the launch of the Cooler Master Boost scheme we expect to help our Partners reach out to their respective second tier and help them earn better margins and maximize their profit.”Cooler Master Boost Scheme (CMBS) is valid for a period of three months, starting 25th January till 25th April 2012. The scheme encompasses three product categories namely Elite chassis, Extreme power supplies and NotePal Notebook coolers. SIs & VARs in India can participate in this scheme by purchasing products from Authorized Cooler Master partners doing billing from Acro Engineering Company.

Antec won “BCN AWARD 2012” in PC case category

Antec, Inc. announces that it has been awarded with the “BCN Award 2012” among PC cases in the Japan domestic market. BCN AWARD is one of the most prestigious awards that IT companies can be awarded in Japan, for it honors top sellers according to the annual actual sales. We have kept the largest domestic market share in the category for PC cases over 5 consecutive years. In the highly competitive Japanese market, Antec PC cases are

strongly supported a n d w i d e l y accepted by end users. We never stop demanding ourselves toward a goal of an ever-

higher level of satisfaction for customers and end users. We are also insistently expanding into new business fields and new markets, like our Antec Advance accessories, to bring better performance and to create a better experience with our products - a more pleasant, more comfortable and more incomparable experience. For over quarter century, Antec has proudly delivered products you can believe in and will dedicate to provide you with the best possible products to meet your needs.

Epson Wins Six Awards at iF Product Design Awards 2012

Epson's product design has again been recognized by the highly regarded iF Product Design Awards 2012 at the official awards ceremony held in Munich on February 10th. Products across Epson's range were selected for this year's award, including its business projectors; label, receipt, airline boarding pass, retail and photo printers and they will now carry the coveted iF logo in certain geographies. Hiroaki Sakai, General Manager of the Imaging Products Design Department, Seiko Epson Corporation, commented: "At Epson, we go to great lengths to blend usability based on an understanding of actual user situations with stylish attributes. We also strive to reduce the environmental impact and improve user flexibility through compact designs. Winning these awards really highlights Epson's expertise not only in the photo arena that we are renowned, but also demonstrates the depth and consistency of design excellence we're achieving across the broad range of products we offer."

Belkin Launches Online Dhamaka

Belkin India launched a Digital campaign Feb Dhamaka across its various product lines. Feb Dhamaka will run on all platforms - on mobile phones, laptops, desktop computers at work, and more. The month long campaign, which ends on March 30, 2012, will cover different verticals such as lifestyle, business, finance, technology, travel, and entertainment among others, to reach to mass consumers. For the campaign, Belkin has tied up with 10 websites where the online campaign would be running. These websites are: Sulekha.com, Yahoo.com, and MakeMyTrip.com, India times.com, Shaadi.com, Tech2.com, Ebay.in, BookMyShow.com, NDTV.com and Naukri.com.Excited about this campaign, Mohit Anand, Managing Director, India subcontinent Belkin Inc. said "Given the changing generational dynamics and the ever expanding use of the Web, it is proven that the world rapidly is shifting from analogue to digital, and people are consuming more and more digital content on a daily basis. Realizing the efficacy of the web, to develop relationships and achieve the objective of serving the customer, we have launched this campaign for our end customers.

Supertron to distribute DIGILITE motherboards

Supertron Electronics Ltd has been appointed by Smartlink Network Systems Limited to distribute DIGILITE motherboard across India. Supertron will address thousand of VARs, Resellers partners and Systems Integrators across India. V K Bhandari, Chairman & Managing Director- Supertron Electronics Ltd says, “Smartlink Network Systems Ltd is one of the key player in the Indian IT market with two decades of experience and DIGILITE is one of the fastest selling motherboard brand in India. We are delighted on the appointment as distributor for DIGILITE motherboards across India. We take it as an opportunity for us to offer quality motherboard brand to our channel partners and further build on the relationship which we have enjoyed with Smartlink.”Rajan Sharma, V.P Sales- DIGILITE said, “With Supertron’s strong distribution network and excellent channel alignment DIGILITE will be focusing on exploring as well as developing the unrepresented areas of the Indian motherboard market. Now that we have Supertron onboard, we can further penetrate upcountry markets. DIGILITE recently reached a whooping milestone of successfully selling 1 Lac motherboards in last quarter and we are aiming at 15%-20% of over-all motherboard market in next few years. We whole heartedly welcome Supertron onboard and look forward for a long term mutually beneficial relationship”.

new brief

Niranjan Singh” C. M. Acro Engineering Company

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D-Link announced the unaudited fi nancial results for third quarter ending 31st December 2011 at its Board meeting held on 2nd February 2012. Commenting on the company

p e r f o r m a n c e , Tusha r S i gha t , C E O - D - L i n k (India) Limited said, “Since last two quarters we have wi tnessed steady growth &

our current go-to-market strategy has yielded positive outcome. We have successfully been able to realize our true market potential & deliver substantial sales with 95% growth in this quarter vis-à-vis the same period during last year. With increase in broadband penetration & surge in demand

news brief

Thermaltake tender Toughpower and SMART Series with Further Prospect

Thermaltake carrying the corporate vision of “building Thermaltake Technology into a cultural brand for the enjoyment of entertainment, e-Sports, technology, and lifestyle” and continues to drive toward the corporate mission of “delivering the perfect user

experience” in all segment of the market. This January, Thermaltake is expanding both Toughpower and SMART PSU product line, by adding Toughpower 550W, 650W and 750W 80Plus Gold certifi ed as well as SMART 750W and 850W

80Plus Bronze certified PSUs to fulfi ll mainstream users’ and enthusiasts’

requirement. Carrying the same concept, Toughpower series want to provide user a reliable, effi cient and eco-friendly environment. Therefore the new Toughpower Gold Series adopted Active CLAMP circuitry offers low power loss and high efficiency, 100% High Quality Japanese Capacitors provide uncompromised performance and reliability, Industrial Grade Protection on over current and voltage, under voltage, over power, over temperature and short-circuit protections to ensure the critical components have the best chance of avoiding damage if a problem were to arise, and Quiet and durable cooling Fan offers long-lasting Fluid Dynamic Bearing fan delivers excellent airfl ow at an exceptionally low noise level, making the Toughpower 550W, 650W and 750W 80Plus Gold a great choice for mainstream users.

Fortinet appoints Datacipher as Authorised Training Center

Fortinet announced that it has appointed Datacipher Solutions as an Authorised Training Center (ATC) to provide its channel and customers with easy access to Fortinet Training Programs across the country. The two courses currently offered by Datacipher cover administration and content inspection for the vendor's flagship FortiGate multi-threat security appliance. Code-named 201 and 301, the modules are designed to provide participants with the ability to fully confi gure and manage FortiGate devices. They can also help participants prepare for the Fortinet Certified Network Security Administrator (FCNSA) and Fortinet Certifi ed Network Security Professional (FCNSP) certifi cations, which are widely recognised in the industry. Vishak Raman, Senior Regional Director for Fortinet India and SAARC, said: “Datacipher Solutions' appointment is strategically important, as their highly structured training programs will help partners and end-users in the country gain in-depth knowledge of our products and maximize their use.

Asus appoints Digicomp as Authorized Service Provider

Asus Technology, a global technology leader in the digital era has appointed Digicomp as an Authorized Service Provider for the systems and LCD products. Service providers offer Carry In and Onsite Services. They will be providing services for the wide range of notebook offerings, Asus Eee PC, Asus Eee Pad Transformer and various LCD products.

These service providers are positioned at 50 distinct locations viz. Delhi, Maharashtra, Madhya Pradesh, Gujarat, Kerala, Andhra Pradesh, Karnataka, Tamil Nadu, Goa, Punjab, Rajasthan, Uttar Pradesh, Chhattisgarh, West Bengal, Assam, Jharkhand, Orissa, Bihar and Tripura; with further sub locations within.

These services providers are accessible within 40 km range. “We’re very critical of our own work when it comes to only delivering consumers our very best. Our authorized service providers will further facilitate us to provide quick redressal of customer queries. In addition, this will also help us in reducing our turnaround time and further expand our reach in smaller cities and towns” commented Alen Ling, Service Head, Asus Technology Pvt. Ltd. (India).

new brief

D-Link witnesses 95% YoY growth in Q3

Genius Exhibits at CeBIT 2012Genius will once again be attending the digital

industry's biggest, most international event - CeBIT 2012 - to be held at the Deutsche Messe, in Hannover, Germany from March 6 to March 10, 2012. Genius is extending an invitation to all CeBIT attendees to visit their booth and get hands-on experience with their top quality product offerings. Genius

will be demonstrating their entire product lines including smart phone and tablet PC accessories, some of the lightest Android and Apple Bluetooth keyboards on the market, professional-grade graphic design tablets, audio devices like gaming and iPad / iPhone speakers, imaging devices such as digital cameras and camcorders, and gaming accessories like headsets and ultra-responsive computer mice. The GX Gaming Series and two star products - BV-200 Pico Projector and Ring Presenter - will be highlighted.

for mobility devices, resulted in good growth from consumer segment. Further we witnessed substantial investments being made by government & corporates in building a safe, secure & reliable networking infrastructure, which brought about positive demand for our product line. We also managed to bag some large projects that contributed to the overall revenue. D-Link structured cabling business has also shown positive signs, thereby further adding to the company growth. ” Taking about companies future strategies, Tushar Sighat said, “Moving ahead the company will work towards strengthening its position in cabling segment and focus on new technology innovations that will be based on cloud platform, as this trend is inevitable. Hence going forward D-Link’s product line will be powered by modern technologies & will be more application driven. We are also enhancing our focus on IP Surveillance & lifestyle networking, since it is going to be the next growth wave.”

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National Computrade News | 15 Feb. - 28 Feb., 2012 9

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ADATA announces advance 8GB DDR3-1600 modules ADATA Technology introduced new industry-leading, single piece 8GB DDR3-1600 high-

density memory modules. Known for industry-high standards of quality control and meticulous device engineering, the new modules will meet and exceed expectations of customers who seek performance and quality in DRAM products. With this launch ADATA is continuing its tradition as an industry leader in DRAM product line-up. These 8GB Premier Series DDR3-1600 single piece memory modules allow users to boost system performance over the limitations of memory slot availability. The Premier Series 1600Mbps DDR3 240-Pin (Unbuffered DIMM) is standard pin design modules operating at 1.5 volts, with bandwidth up to 12.8 GB/second (PC3 12800). The memory modules are made of cutting edge high density 4 GB DRAM, so they operate faster, consume less power, and hence operate at cooler temperatures. All the modules are in accordance with JEDEC (Joint Electron Device Engineering Council, JEDEC Solid State Technology Association) and RoHS design and production standards, simultaneously ensuring compatibility with all computer systems adopting the same standard, and are ecologically sound products.

KINGMAX launches DDR3 2200MHz Quad Channel Overclocking Memory

KINGMAX has announced the launching of its latest quad channel DDR3 2200MHz overclocking memory module series. Not only does this series support the Intel X79 series but it also processes 4 times faster than the conventional single channel products. It is certainly the best candidate for overclocking performance and a smooth internet experience. The new series of DDR3 quad channel overclocking module from KINGMAX is designed for optimizing the maximum performance on X79 related motherboard. The main clock rate of this series is set as 1333 MHz, but it is also available in 1600MHz, 2000MHz and 2200MHz. Intel X79 is an upgrade from the

previous X58 series, thus building on the X79 platform means K I N G M A X ’ s DDR3 quad channel o v e r c l o c k i n g module offers even better performance and system stability.

Moreover, this series of modules unleashes the top performance of Intel Core™ i7-3930K processor and takes gamers, overclocking enthusiasts and digital content producers to a never –before level of experience.KINGMAX DDR3 module utilizes only the IC chips of highest quality to ensure each module is 100% compatible to other hardware and is Intel XMP (Extreme Memory Profiles) ready so it is able to auto execute overclocking. KINGMAX‘s exclusive TinyBGATM technology is applied to produce chips that are small, cools down fast, low power consumption, less electrical interference and various advantages. Thus making overclocking accessible even for entry-level overclocking enthusiast.

PNY Technologies, Inc. has given “small” a whole new meaning by introducing its extremely tiny and capless designed Micro Attaché Flash drives. The miniature flash drive measures at only 3cm long and 1.2cm wide, being the smallest flash drive available in the market. Despite its size, it offers high performance so the user can store, transport and share documents, music and more. The Micro Attaché can be directly

SOLO introduces perfect cleaning solution, I- CleanSOLO, a trademark for FILEX SYSTEMS Pvt Ltd, has recently introduced a perfect

cleaning solution ‘I- Clean’ which delivers flawless clarity by restoring the screen to its original shine without damaging the anti glare coating. I-Clean is a multi functional product which not only sweep laptop display effectively but also is the best means to keep all the glass items always sparkling be it be laptop, desktop, digital cam, LCD, spectacles and other glass items. This Non-streak cleaning aqua comes in pump-spray applicator in union with washable ultra-fine microfiber cloth that easily removes dust, lint, oil, grease and fingerprints from every screen and glass surface of office and household equipments by keeping them always shinning. In this technical and competitive world, we end up spending most of our hours staring at computers or laptops screens while working and televisions and LCD when at home, eventually straining our eyes. Today, almost all LCD surfaces, laptop screens, modern spectacles, scanners, digicams etc. are coated w i t h a n anti-glare (AR) coating; a technology blessing to our most ignored organ ‘Eyes’, and helps in reducing strain, we end up spoiling these coating by cleaning them with traditional cleaning agents which damages the coating and we top-up this damage with use of ordinary dusting cloth scratches the surface and leaves unwanted lint. Keeping all the facts in consideration, SOLO has introduced a perfect cleaning solution ‘I- Clean’ which delivers flawless clarity by restoring the screen to its original shine without damaging the anti glare coating.

launch pad

PNY introduces tiny USB Flash Drive, Micro Attaché inserted into the USB slot without the added hassles of bulky data cables or

wires. It comes with a turquoise colored silicone jelly cover that is waterproof

and dust resistant and prevents any damage to the drive, protecting

important files and data. The strap, fixed to the cover, can be

attached to the wallet or bag making

it a fashionable and portable accessory. The Micro Attaché USB flash drive weighs at 1.4g and its storage capacities ranging from 2GB, 4GB, 8GB, 6GB and 32GB respectively.

It is compatible with Windows 2000, Windows XP, Windows Vista, Windows 7, Mac OS: 10.3 and above. The drives offers data transfer speed up to 32MB/second and offers a warranty of 5 years.

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Unistal launches three new websitesUnistal Systems Pvt Ltd has launched three new

websites for Activity Reporter www.activity-logger.com, Parental Control www.parentalcontrolutility.com and Data Leakage Prevention www.dlpsoftware.com. Activity Reporter, utility software in www.Activity-logger.com and www.parentalcontrolutility.com collects all user activities on the Computer and power the owner/ Parents to have the reports of system’s activity any time anywhere. It is a very important tool for parents as it acts as parental control utility software and helps parents to monitor their child internet activities helps them in giving positive counseling Activity Reporter records from keystrokes, internet activity to application activities of every user silently on their computer and maintains it in a log fi le for several days with the option to send the details at specifi ed email id. This is the best PC monitoring software which automatically records all types of email conversations, chats, website visits, passwords and documents lists.

Stellar's Phoenix Messenger Password Recovery v2.0Stellar Data Recovery launched the updated version of Stellar Phoenix Messenger Password

recovery V2.0, a tool that can recover back your lost or forgotten user name and password of the instant messaging clients. “With the advent of the information age, more and more

people are connected closely by the internet. Most of us have our multiple accounts for emails & social networking. We use them regularly for important business emails, meetings, contacting close friends or relatives, customer feedbacks, etc. However managing these accounts and tracking them becomes uneasy when we forget the password. Stellar Phoenix Messenger Password Recovery V2.0 is developed to overcome such scenarios. It would help you to recover back your lost or forgotten user name and password.” said Sunil Chandna CEO Stellar data recovery. Stellar Phoenix is a Do-It-

Yourself tool that allows user to recovers back their lost or forgotten user name, password, and domain name of the messenger. Phoenix Messenger Password Recovery V2.0 supports all the latest messengers and is compatible with Windows 7, Vista, XP and Servers (2003-2008).

Corsair Launches Low Noise VS450 Power Supply

Corsair announced the Corsair VS450, 450W power supply, especially for India and China markets. This PSU is ideal for entry level buyers. Corsair VS450 gaming PSU features a single +12V rail, offering compatibility with the latest components. The ultra-quiet, 120mm

deliver excellent airflow at an exceptionally low noise level by varying fan speed in response to temperature so it will never intrude on your music and games. The VS450 is designed to deliver

80% energy effi ciency which means less heat generation and lower energy bills.M A Mannan, Country Manager - India at Corsair said "Gaming PSUs which produce less noise and give high performance have been in demand in these markets. So here we come with the feature rich PSU for the entry level buyers. Fulfi ll your desire of fast and safe gaming with Corsair VS450". Overall, the VS450 is designed for worry-free compatibility of home desktop PC system build or upgrade. With features usually reserved for premium power supplies, it is a great choice for system. Its performance is as per the universal ATX standards.

DIGILITE launches new motherboard modelDIGILITE motherboard brand of Smartlink Network Systems Ltd announces the

launch of its new motherboard model DL-G41MXE. DL-G41MXE will help channel & customers meet the soaring demand for G41 Express Chipset as there is increase in dual-core processor shipments in current quarter. DL-G41MXE along with Intel G41 Express Chipset brings out new technologies and innovative capabilities for home consumers. DL-G41MXE enhances the video quality, graphics, responsiveness, and scalability for daily computing making it hi- defi nition-cum-complete solution for home computing. DL-G41MXE comprise of Intel Graphics Media Accelerator X4500 which takes your video playing to the next level without the need of add-in video card or decoder.DL-G41MXE comes with Intel G41 Express Chipset and has IDE port in it which ensures compatibility with PATA HDD. DL-G41MXE supports Intel Core 2 Quad, Core 2 Duo, Pentium Dual-Core processors, Socket T (LGA775) and have suited confi guration with ideal 2PCI, 1PCI & 1PCIx16. Rajan Sharma, VP – Sales, DIGILITE said, “Keeping in mind the renewed supply of dual-core processors in channel & to meet the demand for G41 chipset we have come up with DL-G41MXE in order to minimize the gap between demand and supply. The features are best suited to India channel, SI & SME requirements. We hope that our channel community provides us with encouraging response as given to our earlier motherboards.”

launch pad

ZyXEL launches media server product, NSA300

ZyXEL Communications launches a complete media server product portfolio – the NSA300 Series for users to create a multi-function, high-performance entertainment centre at home. With merely one device, home users can freely store and retrieve massive multimedia contents, such

as photos and videos taken with digital devices as well as other high-defi nition audio and video fi les, for either personal enjoyment or simultaneous sharing among several family members anytime, anywhere. Thanks to the improved digital technologies that deliver premium media quality, high-defi nition applications continue to explore

different types of multimedia presentations to enable more inspirations in people’s daily life. When people enjoy media contents for personal entertainment or sharing with their friends and family, a media server powered by the advanced streaming technology and built-in interfaces for guaranteed interoperability is required to help managing the archived data and fi les for effective delivery. The new ZyXEL NSA300 Series, available in NSA310/320/325 models, offers not only high-performance HD multimedia streaming but also suffi cient storage capacity to meet different needs.

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hard drive replacements a n d upgrades, it maximizes your computer investment while boosting the performance of the system and its applications.

The SSDNow V200 range is also less in price than its predecessor SSDNow V100

drive making it one of the best pr ice/performance SSDNow solutions in the ma rke tp l a c e . W i th an excellent performance at a lower cost, the value-driven

SSDNow V200 is perfect for cost-conscious

consumers who are looking to upgrade to Flash-

based, hard-drive solutions for the fi rst time.

This innovative product is available in 64GB, 128GB and 256GB capacities as either a stand-alone drive or as an upgrade kit to make installation easy. The desktop bundle

kit includes the SSDNow, cloning software, DVD with step-by-step installation video,

cables (SATA data and power), and 3.5" hard-drive mounting brackets

and hardware. The notebook bundle includes the SSDNow,

DVD with s tep-by-step installation video, cloning software and a 2.5" external enclosure for easy OS and data transfer from HDD

to SSDNow dur ing c loning .Last but not the least, Kingston’s

exhaustive SSDNow line includes a wide range of products catering to various needs of the different markets. Depending on consumer requirements, Kingston’s SSDNow range has a product to meet every need.For more information Contact :Website: www.kingston.com/indiaEmail: [email protected] Tel No: 022 42230300

The use of SSDNow in laptops has eliminated the risk of disc failure which users expect with hard disk drive. Moreover, SSDNow are compatible with almost all operating systems. Laptops having SSDNow have greater life span. One of its incredible benefi ts is less power consumption and low heat generation. The low heat generation enhances the read/write power of laptop and let it remain cool.

The chances of data loss are reduced with SSDNow in laptops. Even by some chance, you lose data , there are a number of recovery software options available which can reliably recover the data. Laptops with SSDNow boot up too fast and have quick data transfer speed. All these advantages are made possible because of the structure of SSDNow, which stores data in microchips and has no mechanical parts which in turn protect it against mechanical failure.

With the increasing need to stay connected, Kingston, the independent world leader

in memory products offers a new line of Solid-State drives to improve your computer's performance. Flash technology makes SSDNow drives faster, more durable and reliable than standard mechanical hard disk drives.

Depending on consumer requirements, Kingston’s SSDNow V Series drives are suitable for all

consumers. These are entry level drives but still signifi cantly outperform standard HDDs with high C/P values. The performance level of this drive and capacities available are suffi cient for the day-to-day needs of users working with standard off ice appl icat ions.

Kingston’s SSDNow V200 helps consumers revive their current PC and extend the life of their investment. The SSDNow V200 brings value and performance to consumers who are looking for an

inexpensive upgrade option to boost their computer's performance.

It is an ideal choice if you want to upgrade your PC without stretching your

budget. In fact, in terms of ROI, this unit is an ideal solution.

It is designed for notebook and desktop

Over the past few years, solid state memory has acquired quite a

following in gadgets such as fl ash drives, USB memory sticks and digital cameras. It is also one

of the brains in your mobile phone, thanks to its low weight and power requirements. While solid state isn't exactly new, the technology is fi nding new applications in the mobile fi eld within a generation of lighter, more energy-efficient notebooks. What's more, more consumers are showing interest in solid state drives (SSDNow) as an emerging option for enterprise storage. SSDNow have been growing in popularity due to high reliability, low power consumption, ant i -shock features, and most importantly, very high performance. SSDNow technology is now set to become mainstream as prices continue to fall and capacities continue to increase.

The use of SSDNow in PCs is a fast emerging trend as SSDNow are very reliable and favorable for laptops. SSDNow is actually a fl ash based storage and works quite quickly and more effi ciently than the traditional hard disk drives.

SSDNow, when used in laptops, have a whole range of benefits. The absence of moving parts in SSDNow makes laptops more durable and reliable. It provides the ultimate protection against shocks and knocks.

SSDNow V200: Inexpensive Upgrade Option to Boost the PC's Performance

kingston

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National Computrade News | 15 Feb. - 28 Feb., 2012 17National Computrade News | 15 Feb. - 28 Feb., 2012 17

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Make your home office a smart office with the Panasonic KX-MB1520 multifunction printer.

The KX-MB1500 series features a space saving and extremely compact body designed for home offi ces with limited space and includes standard print, copy, scan fax and features a digital speakerphone. All basic operations are performed from the front, and this design allows you to place the unit just about anywhere in your offi ce.

The KX-MB1520 allows you to print up to 150 pages without reloading the paper tray. It also offers convenient copy functions; such as "Quick ID Copy" that allows you to copy both sides of one or more ID or business cards consecutively. The color scanner also allows you to scan in any document to a PC or Mac and save in full color presentations or brochures in PDF, TIFF, JPEG or BMP fi le formats. The scanned document can then be easily attached to an e-mail for distribution.

The KX-MB1520 also features full fax functionality. You can directly send and receive faxes to and from your PC or Mac without having to print them out. No more lost faxes: the built-in speakerphone allows you to call the recipient to confi rm that a fax has arrived immediately after sending - this increases faxing reliability.

Compact laser all-in-one multifunction printer offers 19 pages per minute black and white print, black and white copy, black and white super G3 fax with 33.6 kbps modem speed, 19,200 dpi (interpolated) color scan and built-in speaker phone capabilities. First page out in 15 seconds. Reduces down to 25 percent, enlarges up to 400 percent. Includes high speed USB 2.0 interface and manual input 250 sheet paper tray. Machine is the perfect low cost multifunction for personal offi ce use or very small business.

The Panasonic KX-MB1520 multi-functional 4-in-1 Laser printer features an extremely compact body that solves space problems in small and home offi ces. To allow the unit to fi t into the tight spaces of a small and home offi ce, the body size has been minimised. An inner paper exit tray greatly reduces the protrusion of the body, cutting the actual installation area by approximately 25% and the volume by approximately 40%.

The handy slanted control panel lets you use them whether you are standing or sitting. Plus, all basic operations

are done from the front, so they can be place directly against the wall. The KX-MB1520 has the functions that a home offi ce needs, including a printer, diverse copy functions, a scanner and Fax. This compact product has inherited all the most popular functions of higher-end models.

Frequently used function buttons are located on the control panel for smooth operation, such as when making copy settings. You can directly send and receive faxes to and from your PC

without having to print them out. This saves the time and trouble of printing, so it increases work efficiency and contributes to a paperless office.

The unit is designed to keep the power cord from getting in the way, allowing fl exible placement. The slanted control panel is designed for easy use whether you are standing or sitting down,

so it can be easily operated when placed on a shelf or a rack.Using Panasonic's proprietary Easy Print Utility, a no-cost

software bundled with each KX-MB1500/1520, end users sitting at their PCs can merge fi les created in different applications into a single print job, rearrange the order of pages immediately prior to sending them to the print queue, and instantly reformat the whole document to print multiple pages (up to 16) on a single sheet of paper.

They can also add headers, footers and/or watermarks to their pages before deciding whether to send the job directly to the printer or output it as a PDF fi le. Featuring a wide reduction/enlargement range of 25-to-400 percent in one-percent increments, the MB1500/1520 offers Quick ID copying of both sides of small items like driver’s licenses and business cards onto one side of a single sheet of paper. Quick ID copy reduces paper consumption and simplifi es information management.

Both KX-MB1500 series models also feature Panasonic's user-friendly four-mode, four-format scanning system. After positioning a document to be scanned on the platen, the entire operator has to do is select Viewer, File, Email or OCRon the unit's control panel and start scanning. Once the scan is completed, the document will automatically open in the appropriate PC application. For maximum fl exibility, KX-MB1500-series MFPs support scanning in TIFF, JPEG, PDF and BMP formats.

This single, all-in-one unit does it all, so there is no need for other equipment. As a result, it won't occupy your limited offi ce space. Offi ces that were previously cluttered with equipment suddenly become spacious and easy to work in.

product plus

Panasonic introduces Multi Function Printer KX-MB 1520

are done from the front, so they can be place directly against the wall.

offi ce space. Offi ces that were previously cluttered with equipment suddenly become spacious and easy to work in.

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In line with its philosophy that for Intex to grow, its Channel Partners must also grow with it, Intex Technologies conducted Distribution Excellence Training Programme at Khandala. The

training programme was attended by more than 25 Channel Partners of Mumbai and its Suburbs. The objective of this training programme was to share the new innovative products launched by Intex, share the business plans with them, and jointly develop action plan and strategies to increase the market share not only for Intex but also for Channel Partners. The event took place amidst fascinating panoramic beauty at Khandala, a famous Hill Station away from hustle and bustle of Mumbai that ensured a relaxed environment. The programme kicked off with a personalized audio visual message by Chairman & Managing Director Narendra Bansal followed by a detailed presentation on INTEX product

Intex conducted Distribution Excellence Training Programme at Khandala

portfolio covering all the technical aspects and USPs of the products. The newly launched products from Intex’s stable such as revolutionary dominator tower speaker system, sound bar system, 5.1 multimedia speakers etc were elaborated at the event. Marketing, sales strategies

and new initiatives were extensively discussed followed by a one to one interaction between company representatives and the Channel Partners. Exhilarated by the good response from Channel Partners, Rajesh Browne, National Sales Manager, Intex Technologies said, “We care for our Channel Partners and firmly believe in bringing them closer to the company so that together we can take brand Intex to the next level of growth. Mumbai is an important market for us and we are geared up to capture maximum market share here. Intex conducts training programme for its Channel partners at regular intervals. It gives us a platform to directly interact and take feedback from distributors who are important members of Intex family.”

happening

National Computrade News | 15 Feb. - 28 Feb., 2012

Hewlett-Packard India showcased its latest

range of LaserJet products and solutions at a special event for its customers in government, SMB and Enterprise segments, and key channel partners. The HP ‘Demand More’ event showcased the latest range of M500 & M600 LaserJet Printer Series, along with the M4555 MFP Series, which bring a new era of efficient and effective printing to government and business customers. The event was attended by more than 500 HP customers, who also witnessed live demonstrations for various HP technologies and

HP Hosts Demand MoreCustomer Event in Delhi

applications including HP ePrint, AirPrint, Secure Printing, Color Access Control. Speaking on the occasion, Nitin Hiranandani, Director, LaserJet Enterprise Solutions, HP Imaging & Printing Group said, “Our latest range of enterprise LaserJet solutions embody HP’s commitment to innovation

and a deeper understanding of our customers’ needs. The new printing solutions deliver industry-leading reliable performance, unsurpassed print quality and environmentally-friendly features and are designed specifically for government organizations and businesses on a high growth curve.” Enables consumers and SMB customers

t o p r i n t f r o m virtually anywhere by simply sending via email their desired prints directly to any ePrinter, without installing drivers,

from any email-capable mobile device including a smartphone, laptop or tablet computer. While HP ePrint operates through the cloud, AirPrint enables Apple iPad, iPhone and iPod touch customers using iOS 4.2 and higher to print wirelessly from select applications and native programs. It does not require any set up or downloads. HP also delivered a live demonstration of its new Mobile Authentication service, which allows easy authentication of an original HP toner cartridge through a smartphone app, which can quickly scan a QR code on the cartridge packaging and query HP’s servers for the authentication. The Mobile Authentication app builds on HP’s state-of-the-art security labels on its original cartridges and is a quick and convenient way to identify original toner cartridges from a counterfeit. “The new

HP Mobile Authentication service is designed to help protect our customers from counterfeit printing supplies. We are committed to protect our customer’s interest while safeguarding and strengthening the brand HP,”Hiranandani added.

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Belkin launches next generation routerThe new Belkin routers improve signal coverage for multistory houses , for a l l Wi F i needs. It also allows users to stream faster, roam further, and work smarter.

Mohit Anand, Managing Director, India subcontinent Belkin Inc.

"We at Belkin are very excited to launch the

new range of Wireless routers for our Indian

customers. We strive to introduce products that

not only meet current needs but also take care of

the future needs. The Multibeam technology is a

breakthrough that will certainly provide improvement

over existing products in the market today."

Belkin India launched a range of next generation routers. The range includes the N750 Dual Band, N600 Dual Band, N300 & N150 wireless routers and modem routers. Boasting of the changed looks, the routers are also smarter from the inside to ensure that the technology inside offers faster, stronger and more robust wireless coverage to fit today's constantly connected lifestyle.

In order to keep moving forward, Belkin developed a new antenna technology, MultiBeam, which utilizes a slot design to deliver a higher gain and improves upon the performance of a MIMO system. The new router chassis are designed specifically to support the new MultiBeam antennas and maximize the MIMO sphere and absolute coverage distance. Whereas traditional routers tend to provide a donut-shaped coverage pattern - flat and wide - the new Belkin routers orient and polarize the internal MultiBeam antennas to provide improved coverage in all directions - more of an apple shape. This technology increases the router's wireless coverage to achieve higher and more consistent network speed and minimizes the number of wireless dead spots in a home environment.

Each of the routers offers something different to fit a wide range of lifestyles, but each includes the proprietary MultiBeam antennas, from two in the N150 to five in the N750. Most of the routers also include high powered amplifiers to add more horsepower to drive the wireless signal even further.

Announcing the launch, Mohit Anand, Managing Director, India subcontinent Belkin Inc. said, "We at Belkin are very excited to launch the new range of Wireless routers for our Indian customers. We strive to introduce products that not only meet current needs but also take care of the future needs. The Multibeam technology is a breakthrough that will certainly provide improvement over existing products in the market today. The customers in India will definitely benefit from the speed, coverage & stylish looks of these products."

The Belkin N750 also has a technology called implicit beam forming, whereby the energy of the radio signal is focused toward the devices on the network instead of radiating in all directions. In terms of speed, the Belkin N750 uses the IEEE 3x3 standards to transmit data on three streams, simultaneously, whereas traditional 802.11n routers transmit using two streams. The third stream gives 50 percent better throughput. Additionally, the N750 also features a Hardware-based Network Address Translation that enables lightning-fast NAT speeds (up to 900+ Mbps) without compromising the performance of the rest of the home network.

In independent testing, The Tolly Group, a leading independent IT testing organization, found that Belkin's N150, N300, and N600 DB together averaged a 68 percent performance improvement across all tested products, while the flagship N750 DB tested concurrent Wi-Fi and WAN speeds of up to 900Mbps. The Tolly Group benchmarked the performance of Belkin's routers in an actual residential setting against comparable products from other leading home networking brands. All tests for a given benchmark were run on the same day to minimize variability from environmental factors. The Belkin N150, N300, and N600 DB routers have a significant advantage at maintaining higher network speeds over greater distances in the home. Across the board, these routers maintain higher speeds even at distances greater than 60 feet, which in a home environment means better Wi-Fi coverage, even multiple rooms away from the router's location. The new Belkin routers improve signal coverage for multistory houses, for all Wi Fi needs. Belkin routers allow users to stream faster, roam further, and work smarter.

B

product of fortnight

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in focus

What is the current trend of networking solution in India?As enterprises are looking at upgrading and replenishing networking equipment, companies & vendors are

more bullish and the networking market in India is poised for strong growth in the coming years. In today’s globalized economy and increased demand on networks the IT departments are under pressure to make the network available anytime, anywhere on a wide variety of devices that are secure and reliable. Also, with massive growth in bandwidth intensive applications and a clear collaboration of next-generation mobility solutions, enterprises are looking at investing in network solutions to ensure continued and improved productivity at low budgets. The Industry will move towards reducing energy consumptions in the network that encompasses intelligent design thereby significantly reducing the carbon footprint and its impact on the environment.How far has been Eurotech's product able to position uniquely in the market?

Our BestNet brand of products helps improve operations efficiency, superior performance, high availability that saves time, provide clear visibility, and strengthen control over operations. The products under the BestNet brand ensure strict compliance with industry standards in quality and reliability. BestNet products are intended to achieve a better and stronger reach to current and future customers and embrace internal synergies.Eurotech is working with global corporations and new Generation companies to produce new products and advance technologies. What new technologies are going to dominant in this sector?

We are looking at technologies / enterprise networks that are intelligent and optimized for today’s requirements. Today; Video, Enterprise Mobility, Collaboration, and Cloud Computing present vast opportunities for IT organizations. We are working on network technologies that can deliver new service models while fostering business innovation and higher return on investments (ROI). BestNet is now a leading end-to-end provider of Networking Products and offers the best mix of Data Networking and Communications product line that encompasses the active and passive list of offerings.Which emerging markets would your company like to focus on and why?

Our Current clientele are from verticals like: large enterprises, software development centres, BFSI, Data centres apart from the Small and mid size companies. On the other side we have strong presence with Public sector undertakings like: Defence, Railways, ISRO, and DRDO to name a few. We continue to focus on these verticals since there is ample growth and opportunity.What are the major challenges before you in increasing sales and how are you addressing these challenges?

We had to focus on ensuring a robust technology solution that is viable and suits customer’s demands and we have been successful in positioning the BestNet products along with major brands. We constantly

worked towards empowering our channels and see what can be done more to add value to their portfolio; and also ensure customized and specific solutions made to suit the customer's infrastructure needs. The company is continuously working towards innovations in technology and progressing to move to the next architecture of networking and IT infrastructure product line that can support the growing demands of technology environment. The BestNet brand is intended to be committed to its partners, reseller’s community and customers. What type of support and training program you are providing for the channel partners in India?

We are committed to our partners and therefore have created an ecosystem to help them engage with us along with their core competencies right from demand generation to post sales support. We are expanding our partner programmes and provide partners with necessary technical training and certification. Our reseller programme offers partners training and education that is needed to transform their customer’s environments into converged Infrastructure.

Do you think that your networking solutions will provided complete solution to the end-users? BestNet brand is optimally positioned to address the unique demands of Networking and

Communications requirements of enterprises across all industry verticals. As we see the Industry is looking for technologies to enhance communications, foster collaboration, and boost revenues. Therefore, while deploying a robust Network infrastructure the focus will be on the adoption of technology to reduce expenses, quick ROI, enhance employee productivity and time to market. We are working on these lines to ensure that the end user is satisfied with a complete networking solution.Why should people buy your product - instead of other similar products available in the market?

Since inception, we had a culture and philosophy of customer as a partner and community involvement. It is embedded in our DNA and driven through our vision, strategic planning, and execution. Our product line comes with superior value, competitive pricing, fast delivery and excellent support. We are looking at the Indian market with our go to the market capability, by better servicing the customers through our well-equipped resellers. A lot of the improvements in our GTM strategy are that we can begin to offer our customers a much broader value proposition.

“We see the Industry is looking for technologies to enhance communications, foster collaboration and boost revenues.“

Eurotech Technologies Pvt Ltd bring together technology and engineering to create solutions for the benefit of our customers and place a high degree of trust in our partnership with our clients and hope for a teamwork and co-operation with our clients in our continuous effort to stride forward now and grow together with today's businesses to help gain a competitive edge. In an interview with Mr. Anuj Jain, Managing Director, Eurotech Technologies Pvt Ltd about the trend of networking solution and new emerging technologies in this segment. Excerpts of the interview:

Mr. Anuj Jain, Managing Director, Eurotech Technologies Pvt Ltd

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TABLET Mercury : mTab Neo Mercury mTab Neo powered with a 1 GHz Dual core processor and Android OS has a7"inch (16:9)

capacitive multi-touch screen with a high quality HD resolution for the richer viewing of widescreen movies.

With an in-built 3G module and SIM Support, it allows free access to internet anywhere, anytime. The SIM allows voice calling through mobile network, making mTab Neo a perfect replacement for

your laptop and your Smartphone. All the activities like accessing and composing mails, navigation, gaming, watching videos and photos,

and surfi ng the net which are the primary functions of smart phones are well addressed by mTab Neo. It supports Bluetooth 3.0 function allowing users to have hands free for voice call and also sharing of

fi les and music. It has a 4GB internal storage and supports up to a 32GB microSD card, which means you can keep your

HD movies, photos, music, documents and almost anything else nearby and ready to go.

AUSU : EEE Pad Transformer TF 101Tablet The new offering distinguishes itself from the sea of tablets with its aggressive

pricing and an optional accessory that easily transforms it into a notebook. The ASUS EEE Pad Transformer TF101becomes a full-fl edged notebook just

by fi tting it into its docking station. The docking station features a full QWERTY keyboard, a multi-touch touchpad,

two USB ports, a 3.5mm audio jack, and a built-in SD card reader. A key highlight of the docking station is its own batteries which act as a booster

enhancing the stand-by time of the whole unit from just 6 hours to 16 hours. Weighing about 680gm and powered by NVIDIA Tegra 2 Dual core processor,

Transformer browses the web at blazing speeds, providing a snappier response time and better performance when multi-tasking.

Beetel : Magiq The Beetel Magiq with sim calling feature has a 7.0” WVGA screen, 2 MP front and

rear camera and 8GB internal memory which is expandable to 16 GB. The device which has a 2200 mAh battery for long battery life supports WiFi and 3G. Beetel Magiq is supported by a 1 GHz processor for a richer customer experience and

advanced multimedia for the customers. The android market in Beetel Magiq also offers accessibility to a unique world of

android applications for the customers. The new tablet which incorporates high-end attractive features has a state of the art

design and customized applications to attract Indian customers.

Digital Wave : Tabplus Rio Tabplus Rio is the perfect personal tablet with 1 GHz Cortex A9 processor,

7” screen, very rich HD quality with 800 x 480 pixels LCD, liquid fl ow 5 point capacitive touch.

It having weight of 350 grams and measures 203 x 120 x 13 mm. The tablet’s 1 GHz processor also provides high-speed multitasking, making

it an ideal mobile tool for work or play Designed on Android 2.3, it comes with memory of 512 MB DDR2 and

storage up to 32GB via Micro SD. With enhanced features such as liquid fl ow 5 point capacitive touch, smooth

web browsing with fl ash support, faster multi-tasking, 3G through USB dongle (selected models, sold separately), host of multimedia functions and wireless internet connectivity, Video Chat on Skype using front facing Camera and HD video play back, the tablet is very user-friendly.

product review

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Registration No. R.N.I. 72270/99

Documents

NCN[National Computrade News]