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www.northumberland.gov.uk
Copyright 2009 Northumberland County Council
Digital Northumberland The people who are delivering your digital strategy
08.05.2014 (v7)
www.northumberland.gov.uk
Copyright 2009 Northumberland County Council
Contents
Statement Of Commitment and Ambition 3
What Is Digital Northumberland? 4
Five Corporate Objectives 5
Five Values To Deliver The Objectives 6
Making It Happen…. 12
Innovation To Date 13
Appendix 1: Top Deliverables 15
Our Partners 16
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www.northumberland.gov.uk
Copyright 2009 Northumberland County Council
Northumberland County Council seeks to make the most of
digital opportunities in the way we design and deliver our
services. Helping to ensure that everyone who wants to, can
benefit.
Northumberland can offer businesses a skilled workforce, land
development opportunities, a developing information technology
infrastructure and strategic transport connections.
Our aim is to build on our existing assets to create a robust
digital infrastructure in Northumberland. This foundation will not
only bring communities together, but will enable a climate which
supports investment and growth.
The Digital Strategy will serve communities and businesses
across a diverse county. Northumberland is the largest unitary
authority by geographic coverage with a land area of 1,960
square miles and is also the most sparsely populated in
England with only 63 people per square kilometre. Home to
around 316,000 people, Northumberland remains largely rural,
with no settlements being home to more than 40,000 residents.
Nearly half the county’s population is concentrated in industrial
and urban South-East Northumberland. With the exception of
Berwick-upon-Tweed, on the Scottish border, most of the other
principal settlements lie in an expanding commuter zone north
and west of the Newcastle conurbation whilst also serving large
rural areas. As such, Northumberland’s size and diversity
presents significant challenges but also opportunities for
delivering growth through digital services and infrastructure.
Statement of Commitment and Ambition
David Ledger
Deputy Leader of the Council
This strategy recognises the importance of a digital
infrastructure in Northumberland that supports
broadband, electronic services, digital access and
skills.
It describes the opportunities which digital
infrastructure can provide in connecting our
communities, enhancing businesses and supporting
economic growth.
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Copyright 2009 Northumberland County Council
What Is Digital Northumberland?
Digital Wellbeing and Communities
increasing digital Inclusion
Public, private and voluntary sectors need
to work together to meet the growing
agenda to get people online.
Whilst there has been extensive progress,
many people remain digitally excluded and
this has a negative impact on their equality
of opportunities.
We need to continue the progress of the
digital infrastructure and promote
Northumberland as the place to do
business.
Therefore with an ambitious programme
we can make faster progress in
overcoming the barriers and maximise the
benefits of a strong digital infrastructure in
Northumberland.
Modern public
services – developing
more efficient, simpler,
faster and joined-up
electronic services,
designed around the
customer
Digital Places and
Growth – improving
Northumberland
economy
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www.northumberland.gov.uk
Copyright 2009 Northumberland County Council
Digital Places
• Our aim is to be the best connected rural county in the UK, founded on strong digital infrastructure of appropriate fibre, wireless and satellite products.
• To achieve this, we will enable a robust network to all parts of the county, deliver fibre broadband to 95% by March 2016.
• British Telecom will deliver a minimum of 2Mbps to all premises within the county.
Digital Growth
• Our aim is to create a thriving economy where businesses can access the digital infrastructure they need and are supported to maximise the opportunities available to them.
• To achieve this, we will increase levels of broadband take up and deliver comprehensive digital business support.
Digital Organisation
• Our aim is to transform working practices and become a truly digital organisation, able to respond to emerging needs and expectations of our customers, partners and neighbours.
• To achieve this, we will maximise channel shift to digital transactions, improve civic engagement via digital methods and promote agile working.
Digital Communities
• Our aim is to support all members of our community to go online by providing public access points and developing the digital skills of individuals.
• To achieve this, we will work to ensure customers know where there is public access points and available digital skills education programmes.
Digital Wellbeing
• Our aim is to continue to utilise digital technology as part of a wider support package to promote the health and wellbeing of our communities and families.
• We will promote safe digital participation within schools.
Five Corporate Objectives 5
www.northumberland.gov.uk
Copyright 2009 Northumberland County Council
Helping Everyone Join In
Supporting Business Growth
Customer In Control
Digital By Choice
Public Services Working Together
Five Values To Deliver The Objectives 6
www.northumberland.gov.uk
Copyright 2009 Northumberland County Council
. Helping Everyone Join In
We will explore opportunities to ensure the public are aware of access points and the
availability of digital skills education programmes.
We will provide our community with confidence to go online by:
• Creating community based ‘digital champions’ who will provide one to one support
within our public libraries.
• Continue to offer a range of more formal training through our adult education service.
• Support the ‘final fifth’ to get connected by providing community digital skills and
access points in Department of Works and Pensions job centres and Northumberland
County Council libraries.
Digital Communities
Deliver: Co-ordinate current public, private and voluntary sector digital access points across
Northumberland and market on the Northumberland County Council website under ‘my place’
Outcome: Support the ‘final fifth’ to get connected.
Deliver: Continue to develop an information technology learning platform for Northumberland
Schools
Continue to enhance the broadband provision to schools.
Outcome: to provides access to education resources and opportunities to communicate between
schools across the County
Explore:
Free Wi-Fi access in towns across Northumberland.
Satellite broadband in rural schools.
Prudhoe Community High School
Choppington Social Welfare Centre
Telecare independent living
equipment – linked to Valley Care
Response Team The Fuse, Prudhoe
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Copyright 2009 Northumberland County Council
The business base of Northumberland is dominated by small businesses with 80%
employing less than five staff and less than 1% employing more than 250.
Driving the take up of superfast and ultrafast broadband is widely acknowledged as
a vital activity to drive economic growth and business competitiveness. It can
improve access to markets, improve productivity, encourage innovation and facilitate
new business start-ups.
Technology enables businesses to reduce costs, to automate processes and
increase business agility. Good information technology infrastructure can promote
rural economies, encourage tourism and assist in sustaining local economies. This
is essential to ensure that the Northumberland economy prospers.
Supporting Business Growth
Digital Organisation
Explore:
Where appropriate expand the use of digital practices to mobilise our workforce.
Outcome: Rationalise our facilities and reduce travel across the county, by providing real time
information through mobile devices.
Digital Places
Deliver:
Arch Digital will provide fibre broadband to 95% of premises by March 2016
Outcome: Increased broadband access. Click the hyperlink below to see the map and
speed for your address:
http://www.inorthumberland.org.uk/my-area/
Digital Growth
Deliver:
Arch Digital will provide business support to promote the use of broadband to European
Regional Development fund eligible small / medium business enterprises.
Outcome: More efficient and speedier internet access to businesses.
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www.northumberland.gov.uk
Copyright 2009 Northumberland County Council
We will make it easier for residents, customers and clients to
access council services online. By 2018, we anticipate that
80% of interactions with the council will be handled digitally
with the remaining being done via telephone or face to face.
We need to understand the needs of our customers to ensure
we are delivering the right digital services.
Our customers will be able to select services to meet their
needs at a convenient time that suits them over the web. This
will make interactions quicker, simpler and more secure –
saving money and producing a better user experience.
Customers can request services, report issues and undertake
transactions online on any type of device.
. Customer In Control
Digital Organisation
Deliver:
Improve access to council services through technology.
Outcome: Make interactions quicker, simpler and transparent. This in turn will be
more cost effective allowing resources to be better utilised.
Deliver:
Implement customer satisfaction feedback (electronic).
Outcome: Customer centric approach to influence continuous improvement by
listening to their feedback.
Rothbury Library
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www.northumberland.gov.uk
Copyright 2009 Northumberland County Council
Digital By Choice
Northumberland will aim to deliver well-designed services which put our customers in
control and reduce costs.
Maximising the use of digital technology will enable more choice, provide opportunities and
improve service quality. Internet access can offer a lifeline from social isolation for older
people, it can reduce exclusion and loneliness.
It can provide huge business benefits by making it easier for businesses to work with the
public sector and improve access to online markets.
We will aim to maximise channel shift to digital transactions, improve civic engagement via
digital methods and promote agile working. We can harness the power of technology to
undertake meaningful two-way consultation and engagement with our communities.
Digital Organisation
Deliver:
• Digital transactions delivery programme - transforming the end to end customer experience by a radical service
assessment and review process.
• Develop and use customer insight to shape service provision.
• Continue to make services more accessible to all, including getting the ‘final fifth’ connected and contribute to the
challenge of ‘digital where appropriate’ Welfare Reform agenda.
• Embed a culture of customer service excellence across the council and with partners.
• Expand the use of social media to gather views of residents on live issues.
Outcome:
• Ensuring customer centric service delivery.
• Quick and professional response, getting it right first time and give me what I need.
(not necessarily what I want). Including me, and give me choice.
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www.northumberland.gov.uk
Copyright 2009 Northumberland County Council
We will deliver digital services for our customers that are straightforward and convenient. All those who can use them
will choose to do so, whilst those who can’t are not excluded.
We will review our own organisational practices and service delivery models to ensure we deliver a streamlined
customer end to end experience. By working together we can deliver efficient, quality services, while reducing costs and
targeting resources effectively.
We will explore the use of digital technology to promote safe digital participation where appropriate.
Public Services Together
Digital Wellbeing
Explore:
Speedier, safer response to meet customer need - a multi agency approach to a shared information platform.
Expanding library van to provide digital access.
Digital Organisation
Deliver: “Single view of the customer” a central hub which all NCC systems can feed into.
Outcomes: To provide accurate corporate business intelligence to understand customer needs, better targeted resources, remove duplication and improve
real-time council wide performance management.
Deliver: Providing digital ‘eyes and ears’ - providing increased capability of front line staff to initiate/respond with business intelligence e.g. library vans
with devices to report pot holes.
Deliver: A council wide digital programme - re-engineering processes.
Outcome: To remove paper, duplication and excessive customer waiting time.
Deliver: Rationalise systems through Information Services single point of reference. Optimise current system functionality.
Outcomes: Reduce cost of unnecessary systems/licences. Remove duplication of data entry.
Deliver: Provide guidance and support on e-safety for school communities through the Northumberland e-safety strategy .
Deliver: A group of NCC staff are now accredited to design, develop and deliver online learning interventions such as webinars, virtual classroom events
and online coaching sessions.
Outcomes: Expose managers and staff to powerful and effective online learning, development , meeting and conferencing tools.
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www.northumberland.gov.uk
Copyright 2009 Northumberland County Council
Making It Happen…
Digital Inclusion
Access to online
services
Reduce costs and release
valuable resources
Support those people who
need our services most
Improving learning and employment opportunities
Improve economic prosperity
Advantages of being online
Digital Northumberland Programme Board (Head of Service Forum) will oversee the delivery of the
strategy. This will ensure momentum of programme delivery by the operational leads and staff
across the organisation. It is accepted that change is part of everyone’s role (NCC Competency
Framework: Creating Value and Taking Action).
For further information contact: [email protected]
Action Plan: Top Deliverables - see Appendix 1
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www.northumberland.gov.uk
Copyright 2009 Northumberland County Council
Innovation To Date
Transforming service delivery through the corporate
gazetteers has began the process of having one
platform to pull information from different systems
across the business. This provides a single view of the
customer. It will also lead to service areas using
populated information from source to improve
performance management.
Connecting, developing and engaging a disparate
workforce across Northumberland through the
development of a virtual, integrated and
networked learning environment.
Northumberland's Learning Together portal has
created positive channel shift with over 5,000
learners regularly accessing online learning, self
managing course bookings and collaborating in a
digital community.
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www.northumberland.gov.uk
Copyright 2009 Northumberland County Council
Innovation To Date
Northumberland Fire and Rescue Service (NFRS) are in an era of improved digital
communication with the going live of the Fire Mobilisation system back in November and shortly
introducing a new Incident Support Vehicle with Satellite / WiFi and 3G resilient
communications.
Operators within the vehicle will have the ability to access systems and documents hosted on
the secure network. They will also have the ability to stream live incident video images back to
the command room at the NFRS HQ.
Continue to develop and deliver Telecare services across the whole of Northumberland.
These sensors are an extension to the traditional community alarm service and offer many
new options to serve a wide range of needs.
These sensors are tailored to meet the needs of the individual and range from fall, smoke,
gas and flood detectors to sensors that can automatically switch on a light as a person gets
out of bed. The service manages the risks associated with independent living.
The aim of the sensors is to prevent accidents and falls in the home and offer customers and
their carers help and support as and when required. The Telecare system ensures that a
minor event does not turn into a crisis by making sure that when something significant
happens an alarm is automatically raised and the appropriate response is provided promptly.
Main Service user outcomes:
Maintain/enhance independence, delay/avoid care home admission.
Reduce hospital admissions, reduce the duration of hospital admission.
Support carers by helping reduce anxiety and stress.
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www.northumberland.gov.uk
Copyright 2009 Northumberland County Council
Appendix 1: Top Deliverables Helping Everyone Join In: Activity By Who By When
Provide information on digital public access points.
First phase NCC i.e. Libraries across Northumberland.
Northumberland County Council
http://www.e-skills.com/using-it/go-on-uk/
http://www.archnorthumberland.co.uk/about-arch/
15/05/2015
Explore affordable broadband, digital skills (Phase 1 Ashington).
http://www.archnorthumberland.co.uk/about-arch/ 15/05/2015
Schools 360 portal going live. Enable schools to share educational resources with students and pupils across Northumberland. Northumberland County Council / Supplier 01/09/2014
Customer In Control: Activity By Who By When
Implement and review customer electronic satisfaction feedback. Northumberland County Council 01/12/2014
Supporting Business Growth: Activity By Who By When
Increase levels of small business broadband take up and deliver comprehensive digital business support.
(Evidence required of additional take up and support offered)
http://www.archnorthumberland.co.uk/about-arch/ 08/05/2017
Deliver 95% fibre broadband across Northumberland.
British Telecom 31/03/2016
Deliver a minimum of 2Mbps to all premises within the county.
British Telecom 31/03/2016
Digital By Choice: Activity By Who By When
Deliver initial phase on “Digital Transactions Delivery Programme” (Customer Services) in line with milestones identified on
programme plan on Execview programme / project management tool.
Northumberland County Council 01/04/2015
Review of Northumberland County Council Website.
Northumberland County Council 15/05/2015
Public Services Working Together: Activity By Who By When
Implement Electronic Document Management System.
Northumberland County Council 08/05/2017
Provide an overview of all systems across Wellbeing and Community Health Service. Create a system administrator lead group
to monitor, review and manage systems corporately.
Northumberland County Council 15/05/2015
Agile Working (Phase 1 Wellbeing and Community Health Services). Northumberland County Council 15/05/2015
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www.northumberland.gov.uk
Copyright 2009 Northumberland County Council
Our Partners We are working as a family of services with these organisations - benefiting everyone in Northumberland.
Acknowledgements for photographs: King Edward VI School Student, Shauni Graham , Northumberland County Council, Alistair Bennett, Andrew Bryson
Photography
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