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Sponsorship Contact: TCA Public Relations [email protected] or 800-956-4514 ext. 222 2017 CONGRESSIONAL HONOREES Hon. Kamala Harris (D-CA), Hon. Lisa Blunt Rochester (D-DE), Hon. Val Demings (D-FL), Hon. Alma Adams (D-NC) NCBW 33 rd Annual CBC Legislative Weekend Awards Brunch “OUR STORIES MATTER: A LOOK AT INCLUSION” SPONSORSHIP PROSPECTUS

NCBW 33rd Annual CBC Legislative Weekend Awards Brunch...AGE 25-34 26.3% 35-44 29% 45+ 48.4% GENDER Male 54% Female 46% Has Children 44% Graduate School 67% Some College 85% College

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Page 1: NCBW 33rd Annual CBC Legislative Weekend Awards Brunch...AGE 25-34 26.3% 35-44 29% 45+ 48.4% GENDER Male 54% Female 46% Has Children 44% Graduate School 67% Some College 85% College

Sponsorship Contact: TCA Public Relations [email protected] or 800-956-4514 ext. 222

2017 CONGRESSIONAL HONOREESHon. Kamala Harris (D-CA), Hon. Lisa Blunt Rochester (D-DE), Hon. Val Demings (D-FL), Hon. Alma Adams (D-NC)

NCBW 33rd Annual CBC Legislative Weekend Awards Brunch “OUR STORIES MATTER: A LOOK AT INCLUSION”

SPONSORSHIP PROSPECTUS

Page 2: NCBW 33rd Annual CBC Legislative Weekend Awards Brunch...AGE 25-34 26.3% 35-44 29% 45+ 48.4% GENDER Male 54% Female 46% Has Children 44% Graduate School 67% Some College 85% College

The annual NCBW CBC Legislative Weekend Awards Brunch is the signature fundraiser of The National Congress of Black Women. This year’s theme: “Our Stories Matter: A Look at Inclusion,” reflects our ambition to increase access to technology to underrepresented women of color and build social enterprises that eliminate gender bias for women.

Over the past thirty-three years, the NCBW has raised more than $10 million toward women’s initiatives, gender inclusion, youth programs and families, and brings together business leaders, government officials, policymakers, journalists and community leaders. This network builds critical support for the mission of NCBW to engage in research on critical issues uniquely affecting the quality of life of women of color, their families and communities.

The Brunch is traditionally the concluding event to the Congressional Black Caucus Annual Legislative Conference weekend and will be hosted at The Crystal Gateway Marriott, Arlington VA. The highly anticipated event promises to be fun, with engaging speakers, a live auction and entertainment. Funds raised at the Brunch provide direct support to NCBW programs.

First Lady Michelle Obama presents Bust of Sojourner Truth in the US Capitol with NCBW, guests and Members of Congress.

NCBW’S 33RD ANNUAL CBC LEGISLATIVE WEEKEND AWARDS BRUNCH

Sunday, September 24, 2017Crystal Gateway Marriott1999 Jefferson Davis Hwy

Arlington, VA 22202

EVENT DETAILSKeynote Address (2008) was delivered by Mrs. Michelle Obama

Date: Sunday, September 24, 2017

Time: 10:00 am

Location: Crystal Gateway Marriott Arlington VA

Attire: Dressy

Attendees: More than 500 from all areas of the country will attend the highly anticipated Brunch.

Page 3: NCBW 33rd Annual CBC Legislative Weekend Awards Brunch...AGE 25-34 26.3% 35-44 29% 45+ 48.4% GENDER Male 54% Female 46% Has Children 44% Graduate School 67% Some College 85% College

Past SponsorsSouthwest AirlinesCapital City LinksComcastCoca ColaDelta Sigma Theta Sorority, Inc.Feminist MajorityFord Motor CompanyNational Cable and Television AssociationNOWWomen’s History MuseumPepcoRadio OneShell Oil CompanyUFCW Minority Coalition International Union of Painters The Miller FoundationWells Fargo AdvisorsYWCA

Other SupportersThe Obama FamilyHon. Hillary Clinton - Former US Secretary of StateCongressman Mervyn Dymally (D-CA)Hon. Nancy Pelosi (D-CA)Patricia Arquette - ActressCicely Tyson - Actress, Presidential Medal of Honor RecipientHon. Sheila Jackson-Lee (D-TX)

Past Presenters and Honorees Cheryl Pearson McNeil – SVP, The Nielsen Co.Cicely Tyson – Esteemed Actress Dick Gregory - Social Activist, ComedianDr. Cornell Brooks – President, NAACPDr. Dorothy Height – President of NCNWDr. Maya Angelou – Activist, PoetDr. Regina Benjamin – US Surgeon GeneralEvelyn Lowery – Civil Rights Advocate Eleanor Smeal – President, Feminist MajorityHon. Greg Mathis – JudgeHon. Hillary Clinton – Former First Lady of the United StatesIngrid Sanders Jones – President, Coca Cola FoundationJC Hayward – Emmy Award Winning JournalistMarilyn Mosby, Esq. – State’s Attorney, Baltimore, MDMichael Baisden – Radio Personality, AuthorRosa Parks – Civil Rights ActivistSheryl Lee Ralph – Actress, ActivistShirley Franklin – Former Mayor of AtlantaTamika Mallory – Community ActivistTommy Ford – ActorAnna Marie Horsford - Actress

Honorees (Congresswomen)Hon. Barbara Lee (D-CA)Hon. Bonnie Watson Coleman (D-NJ)Hon. Brenda Lawrence (D-MI)Hon. Carolyn Cheeks Kilpatrick (D-MI)Hon. Carrie P. Meek (D-FL)Hon. Corrine Brown (D-FL)Hon. Cynthia McKinney (D-GA)Hon. Denise Majette (D-GA)Hon. Diane Watson (D-CA)Hon. Donna Christian-Christensen (D-VI)Hon. Donna Edwards (D-MD)Hon. Eddie Bernice Johnson (D-TX)Hon. Eleanor Holmes Norton (D-DC) Hon. Eva M. Clayton (D-NC)Hon. Frederica Wilson (D-FL)Hon. Gwen Moore (D-WI)Hon. Joyce Beatty (D-OH)Hon. Juanita Millender-McDonald (D-CA)Hon. Julia Carson (D-IN)Hon. Kamala Harris (D-CA) - 2017Hon. Karen Bass (D-OH)Hon. Katie Hall (D-IN)Hon. Laura Richardson (D-CA)Hon. Lisa Blunt Rochester (D-DE) - 2017Hon. Marcia Fudge (D-OH)Hon. Maxine Waters (D-CA)Hon. Robin Kelly (D-IL)Hon. Sheila Jackson-Lee (D-TX)Hon. Stephanie Tubbs-Jones (D-OH)Hon. Terri Sewell (D-AL)Hon. Val Demings (D-FL) - 2017Hon. Yvette Clarke (D-NY)Hon. Yvonne Brathwaite Burke (D-CA)

NCBW’S ANNUAL CBC LEGISLATIVE WEEKEND LEADERSHIP AWARDS BRUNCH PARTICIPANTS (Partial List)

Press and Supporters

Page 4: NCBW 33rd Annual CBC Legislative Weekend Awards Brunch...AGE 25-34 26.3% 35-44 29% 45+ 48.4% GENDER Male 54% Female 46% Has Children 44% Graduate School 67% Some College 85% College

HON. C. DELORES TUCKER (D-PA)

HON. SHIRLEY CHISHOLM (D-NY)

HISTORY & HIGHLIGHTS

The National Congress of Black women was

founded in 1984

President (2005- Present) Dr. E. Faye Williams, Esq.

Among NCBW’s Founding Members are:• Dr. Dorothy I. Height - President Emeritus, National Council of Negro Women, Inc.• Coretta Scott King - Widow of Dr. Martin Luther King, Jr.• Eleanor Holmes Norton - US Congresswoman, District of Columbia• Hon. Cardiss Collins (D-IL) - US Congresswoman, Illinois• Hon. Alexis Herman - US Secretary of Labor• Hon. Dr. Charlene Drew Jarvis - Councilwoman District of Columbia• Hon. Gloria G. Lawlah - Secretary of Aging, Maryland• Hon. Mary Terrell, Esq. - Judge, District of Columbia• Hon. Nadine P. Winter - Councilwoman District of Columbia• Dr. Lezli Baskerville, Esq. - President, NAFEO

FoundersHon. Shirley Chisholm

(D-NY) - Convening Founder

National Chair 1984-1992

Hon. C. Delores Tucker (D-PA) -

Convening Founder National Chair

1992-2005

National OfficersTrish Morris-Yamba National Board Chair

Ophelia AverittFirst Vice-Chair

Brianna McCastleThird Vice-ChairBernice J. Oden

Corresponding SecretaryAlberta K. Wilson

Second Vice-ChairMaryilyn Blakely

TreasurerDr. DeLisa Brown-Smith

Recording Secretary

Board of DirectorsGlinda Anderson (MD)Shrya Arrington (CA)Janice Brooks (VA)Rosetta Carter (PA)Linda Clemons (IN)Alene Harris (CA)

Dr. Evelyn Jenkins (MD)Hon. Joyce K. Jones (CT)

Dr. Jacqueline Jordan (CT)Yvonne L. Kennedy (AL)

Beverlye Neal (FL)Gwen Newman-Jones (CA)

Angelica Powell (NJ)Dr. Nancy Quarles (MI)

Johnnie Scott-Rice (DC)Dr. Shirley Sims (LA)

Linda Jo Smith (At-Large)Beatrice Thomas (TN)

Marlena Tracy (MD)

Page 5: NCBW 33rd Annual CBC Legislative Weekend Awards Brunch...AGE 25-34 26.3% 35-44 29% 45+ 48.4% GENDER Male 54% Female 46% Has Children 44% Graduate School 67% Some College 85% College

ADVOCACY - The Legislative Way

Many factors impact overall good health, success in business, opportunities in growth potential and government influences in the sponsorship and introduction of legislation.

Increasing the participation of women of color in the educational, political, economic, and social arenas, including:

◆ THE NCBW ENTREPRENEURIAL WOMEN’S INITIATIVE

◆ NCBW WOMEN’S ADVOCACY NETWORK

◆ IMMIGRATION REFORM

◆ ERADICATING DOMESTIC VIOLENCE

◆ PREVENTION OF HUMAN TRAFFICKING

◆ PROMOTING WOMEN’S ECONOMIC ADVANCEMENT

◆ ADVOCATING FOR PEOPLE WITH DISABILITIES

Audience Profile

EDUCATION

HOUSEHOLD INCOME

$75,000+48%

$100,000+62%

AGE

25-34

26.3%

35-44

29%

45+ 48.4%

GENDER

Male

54%Female

46%

Has Children

44%

Graduate School 67%

Some College

85%

College 90%

Brunch Attendee Profile

Page 6: NCBW 33rd Annual CBC Legislative Weekend Awards Brunch...AGE 25-34 26.3% 35-44 29% 45+ 48.4% GENDER Male 54% Female 46% Has Children 44% Graduate School 67% Some College 85% College

Niche Market Advertising Target Overview: African Americans Affluents■ There are 62 million U.S. Affluents, a segment that’s grown by six percent

since 2010 that includes African Americans.

■ African American current buying power of $1 trillion is forecasted to reach $1.3 trillion by the year 2017.

■ Think about the price-tag of $1.1 trillion dollars. If we were talking about countries, Africa America would be the 16th biggest economy in the world.

■ The black population is young, hip and highly influential. African Americans are growing 64 % faster than the general market.

Niche Marketing Advantage™

“With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion by the year 2017*, the importance of connecting with African-American consumers is more important than ever.”

■ It is not language that distinguishes connectivity with African-Americans, but a brand’s ability to understand the Black experience and cultural nuances that resonate with Blacks. Blacks are more receptive to messages when they feel valued.

■ Advertisers’ spending with media focused on Black audiences is just 3% of $75 billion spent in 2012 on television, magazines, internet, and radio advertisements.

■ Advertisers should not discount the effectiveness of local media such as magazines, newspapers, and special events and reach African-Americans in environments and settings where they are more comfortable and receptive.

■ African Americans Support the brands, products, and services that run relevant to their culture and support advertisers that speak directly to them.

Source: 2013 Nielsen African American Consumer Report

Women Making a Difference

THE EMERGING MARKETPLACE FOR AFRICAN AMERICAN AFFLUENTS & WOMEN

Page 7: NCBW 33rd Annual CBC Legislative Weekend Awards Brunch...AGE 25-34 26.3% 35-44 29% 45+ 48.4% GENDER Male 54% Female 46% Has Children 44% Graduate School 67% Some College 85% College

$5,000 SPONSORSHIP

1 page color ad, remarks on program1 table of 10 tickets

$2,500 SPONSORSHIP

1/2 page color ad1 table of 10 tickets

$1,250 SPONSORSHIP

1/2 page Black and White ad1 table of 10 tickets

$20,000 SPONSORSHIP

1 page color ad, remarks on programSponsorship listing on website for the

year1 table of 10 tickets

Booth space for product and/or literature, signage

$15,000 SPONSORSHIP

1 page color ad, remarks on programSponsorship listing on website for 6

months1 table of 10 tickets

Booth space for product and/or literature, signage

$10,000 SPONSORSHIP

1 page color ad, remarks on programSponsorship on website for 6 months

1 table of 10 ticketsBooth space for product and/or

literature, signage

SPON

SORSH

IP$25,000+

SPONSORSHIP 1 page color ad, remarks on programSponsorship listing on website for the

year2 tables of 10 tickets

Booth space for product and/or literature, signage

25+ Advocacy Alliances

$10 million

Raised for NCBW programs

80 %College for Kids

and Teens program participants attend college

50+ Historical

Events