Register Online!www.nbwa.org/nextgen

#followyourbeer

NBWA’s Seventh Annual

NEXT GENERATION

SUCCESS IN LEADERSHIP CONFERENCE

Nov. 6-8, 2019 New Orleans, LA

#NBWANextGen

Jessica Yellin Jessica Yellin is the former chief White House correspondent for CNN and an Emmy and Gracie award-winning political journalist reporting for CNN, ABC News and MSNBC.

She is the founder of #NewsNotNoise, a fresh voice in media that broadcasts daily news reports on Instagram.

The mission: deliver quality reporting and analysis that leaves the audience feeling informed and empowered. Her first novel, “Savage News,” about reporting-while-female, is available now. You can find her on Instagram with the news of the day @jessicayellin.

Jessica will help next generation leaders make sense of the news and decide which sources they should trust.

KEYNOTE SPEAKERS

I’ve developed friendships here with people

who have been in this business a lot longer

than I have. They have a wealth of knowledge,

and they want to share that knowledge with

me. I can then share what I’ve learned with

other Next Generation leaders.”

TARA EDWARDSTEC DISTRIBUTING OF IDAHO

Dr. Beth CaberaDr. Beth Cabera is a senior scholar at George Mason University’s Center for the Advancement of Well-Being and author of “Beyond Happy: Women, Work and Well-Being.”

Beth is passionate about helping organizations and individuals apply knowledge from the field of positive psychology to achieve greater success and well-being.

Dr. Cabera’s expertise was gained through years of experience teaching, conducting research, advising organizations and coaching individuals on how to maximize engagement and performance.

Cultivating Mindfulness

Mindfulness can improve decision making and enhance focus. It also promotes greater emotional intelligence. In this presentation, Dr. Cabrera will explore the benefits of mindfulness and next generation leaders will learn practical techniques that can lead to improvements in leadership, communication skills and innovative thinking. Women, Work, and Well-Being

Women face several challenges that result in their underrepresentation at the top level of organizations. Join us for breakfast on Friday morning as Dr. Cabrera discusses how to create work environments that enhance women’s well-being so they can thrive while advancing their careers.

A lot of times you are wrapped up in your

own world and your own work, and you rarely

get an opportunity to gather with other

people from the industry. This is one of the

few events that does a good job of bringing

everyone together.”

JEFF GLINERBOWLERO / BOWLMOR / AMF

KEYNOTE SPEAKERS

Bonnie HerzogWhat’s ahead for the beer industry and the impact from burgeoning categories including seltzers and cannabis?

Bonnie Herzog is a Managing Director and Senior Consumer Equity Analyst at Wells Fargo covering the Beverage, Household & Personal Care, Tobacco and Convenience Store sectors. During her 20 years of experience as a sell-

side equity research analyst, Bonnie has been a top-ranked Institutional Investor analyst. For more than ten years, Bonnie has been recognized by Institutional Investor magazine for the All-America Research Team, most recently ranking No. 5 (runner-up) in the Beverage/HPC sector and historically ranking as No. 2 in the tobacco sector. Bonnie consistently ranks in the U.S. Thomson Reuters Awards and most recently ranked No. 3 stock picker and No. 2 earnings estimator in the beverage sector.

Sponsored by Wells Fargo Beverage Finance

Brent SchuttePresenting a global economic update and market outlook.

Brent Schutte is the chief investment strategist of Northwestern Mutual Wealth Management Company.

In his role, Schutte oversees the company’s retail investment strategy, which represents more

than $118 billion in assets under management. Schutte is responsible for Northwestern Mutual’s retail investment philosophy through investment policy, asset allocation and research.

Schutte also communicates the company’s investment perspectives to Northwestern Mutual’s field members, clients and the public. He is frequently interviewed by national news outlets including CNBC, The Wall Street Journal, Cheddar TV and Bloomberg.

Sponsored by Northwestern Mutual

GENERAL SESSION SPEAKERS

This is, without a doubt, the can’t-miss

event for NBWA. It’s so important for

our generation to be involved.”

JODY FISHERFISHER59

JOE AND WES VERNO of Verno Consulting, LLC

Verno Consulting LLC is a father/son team specializing in beverage wholesalers’ business optimization. In his 30+ years as a consultant, Joe Verno has worked with more

than 300 beer wholesalers. Wes Verno joined the company in 2010 after graduation from the University of Denver.

The Verno’s will lead two workshops

SHARE YOUR “BEST PRACTICES”

Do you have a “best practice” within your company that you are

proud of and want to share with NBWA’s Next Generation Group?

Submit a proposal at NBWA.org/events/next-generation-conference

or to kmckinnish@nbwa.org.

ASK THE EXPERTS AND SHARE BEST PRACTICES

Operational Roundtables

• Ask questions of the experts. Experts will provide practical advice to deal with real life issues you are facing in your distributorship.

• Share best practices. Peers will provide practical advice to deal with real life issues you are facing in your distributorship.

• Opportunities for peer interaction and networking.

What Are the Potential Topics?

The conference hopes to offer best practice breakout sessions in a wide range of categories, including:

• Delivery • Financial

• Management • Sales

• Technology • Warehouse

WORKSHOPS

Compensation Watch-Outs – Things to Avoid When Designing Effective Comp Programs

There is no such thing as the perfect compensation program. There are, however, several ineffective and poorly designed compensation programs throughout the industry. This seminar will identify the most common compensation mistakes wholesalers make and strategies to improve your compensation programs. Financial and Strategic Impact of Common Alternative Business Strategies

As beer sales remain soft across the country, many wholesalers have ventured into alternative strategies, such as wine & spirits, non-alcoholic beverages and distributing outside their core footprint. In this session, Verno will walk through the economics of each of these ventures as well as some of the key strategic factors that need to be considered when exploring these options.

Thank youto this year’s conference sponsors!

HOTEL RESERVATIONSThe Sheraton New Orleans Hotel is the official hotel for this year’s Next Generation Success in Leadership Conference. You can reserve your room online at www.nbwa.org/nextgen or call (888) 627-7033. Be sure to identify yourself as an NBWA participant to take advantage of NBWA’s special rate of $239 (plus tax) per night.

NBWA encourages you to make hotel reservations early. The last day to make reservations and receive the group rate is October 11, 2019. However, the NBWA guest room block at the Sheraton can sell out prior to that date. Don’t delay. Once the block is sold, rooms and rates cannot be guaranteed.

AND BRING

A DISTRIBUTOR

FRIEND!

REGISTER ONLINEJoin us and learn more about:

• Family businesses • Leadership • State-based alcohol regulations • E-commerce • Supplier contracts • Liability & insurance

… AND MORE SESSIONS TO BE ANNOUNCED!

www.nbwa.org/nextgen

Questions? Call the NBWA Meetings Department at 800-300-6417 or email info@nbwa.org

SOCIAL EVENTS

WELCOME RECEPTIONWednesday, November 67:30 – 10:00 pmBe first to welcome Dixie Beer back to New Orleans! The conference will kick off the evening of Wednesday, November 6 with beers, food and friendship at Dixie Beer’s brand new facility. Dixie Beer was established in New Orleans in 1907 but has been brewed out-of-state since Hurricane Katrina. Get an exclusive first look at Dixie’s new facility while networking and mingling with other next generation leaders.

AN EVENING IN THE FRENCH QUARTERThursday. November 77:00 – 10:00 pm“Laissez les bon temps rouler” Join NBWA’s second line parade as we dance and strut our way to Bourbon Street in the French Quarter. Next Gen leaders from around the country will have a chance to make new friends and strengthen existing relationships over a cold beer and dinner.

SCHEDULE OF EVENTSWednesday, Nov 6

7:30 – 10:00 p.m. Welcome Reception Dixie Beer

Thursday, Nov 7  

7:30 – 8:00 a.m. Breakfast

8:00 a.m. – noon Educational Sessions

12:00 – 1:00 p.m. Networking Lunch

1:00 – 5:00 p.m. Educational Sessions

7:00 – 10:00 p.m. Networking Beers & Dinner

Friday, Nov 8  

8:00 – 9:00 a.m. Optional Breakfast Session

8:30 – 9:00 a.m. Breakfast

9:00 a.m. – noon Educational Sessions

12:00 – 1:00 p.m. Networking Lunch

1:00 – 3:00 p.m. Educational Sessions

National Beer Wholesalers Association1101 King Street, Suite 600Alexandria, Virginia 22314-2944 www.nbwa.org

NBWA’s Seventh Annual

NEXT GENERATION

SUCCESS IN LEADERSHIP CONFERENCE

Nov. 6-8, 2019New Orleans, LA