NBA Champs: Oscar Robertson and Lew Alcindor

2

High engagement, but early innings of broadcast rights fees

Unique Viewers in 2015Millions

Broadcast Rights Fees$ Billions

163M / $3.5B

176M / $3.7B

151M / $0.5B

326M / $7.5B

esports

Sources: Nielsen, NFL, NHL, NBA, MLB, Newzoo, Sports Business Daily, CBS Sports

esports256M / ?

2B+ / $10B+

256M / <$0.1B

Esportsbroadcast rights are an untapped

opportunity