Although Adidas is the market leader in Sport clothing and footwear, brands such as Vans and Converse are also strong competitors. Stores such as Schuh in Nottingham quoted that they sell ‘60 pairs of Vans on average a week compared to 50 pairs of Adidas and 2 pairs of New Balance’. A major trend in trainer retail is the brand name itself rather than the design of the shoe. Research showed from Footlocker that the leading style of trainer in the female category is high-tops mainly from brands such as Nike and Pastry. In the men’s sector, the single most sold trainer is recorded to the be the Nike Air Max 90. It was also found that trainer trends change each season for men whereas for women it changes every week due to the regular changing

trends in fashion.

TRENDS TRAINER