Table of Contents Introduction - Quick Start Across Health
2Navigator Workbench Manual
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Navigator Workbench Manual11
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The Across Health Navigator Workbench is a dataset to be used
as a cross-channel planning tool GPs play a critical role in many
therapeutic areas, yet the traditional sales force-centric model is
rapidly losing ground to cross-channel approaches Our Navigator
Workbench assesses the effectiveness of new channels versus the
gold standard in sales/marketing and medical, in terms of Reach and
Impact; Rep and MedEd Equivalent metrics are introduced This
information will allow marketing, sales and medical teams to
optimize their communication efforts and cross-channel plans
Additionally, we cover the influence of Product Life-cycle and
Decision Journey stages; we show GPs preferences for communication
attributes, and assess how GPs score pharma companies in terms of
communication The Navigator Workbench covers 1478 profiled GPs from
14 European countries, and shows data as one-country tables, as an
all-countries consolidation, and as comparative cross-country
tables 12Navigator Workbench Manual
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As such, geographical coverage is broad We cover 14 markets
Europe Top 5: DE, FR, IT, UK, ES Lowlands and Alpine: BE, NL, CH,
AT Nordics: DK, SE Other: GR, TR, RU 13Navigator Workbench
Manual
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and a wide net is cast in terms of scope and core deliverables
14Navigator Workbench Manual
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Reach and Impact are the key output metrics Reach: which
channels have you encountered in the last 3 months? Impact: to what
extent do these channels influence your prescribing? Other metrics
and analyses will be covered in detail under the Operating the
Navigator Workbench section Channel definitions are covered under
the Survey set-up and overall methodology section 15Navigator
Workbench Manual
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Using the data has been made easy 16Navigator Workbench Manual
Click buttons and flags to surf between countries/sections Sections
can be accessed from the top of each country Click green buttons to
sort data Tables have abbreviated legends at the bottom
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Table of Contents Introduction - Quick Start Across Health
17Navigator Workbench Manual
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18 Customer Innovation Strategy & Execution 60+ strong
consultancy Focus on innovative customer-centric approaches
(e-powering traditional channels fusion) Holistic approach: From
strategy to implementation & success metrics/KPIs Unique
offering in the industry Global footprint (offices in 9 strategic
markets) Life Sciences Focus Pharmaceuticals Devices &
Diagnostics Consumer Health Patient & Professional Associations
Across Health: focused fusion consulting Navigator Workbench
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How do we work? Navigator Workbench Manual19 The 4 is 01
Insight We summarize key trends, best practices and benchmarks -
also from related and other industries - and compare them to your
current situation. Landscape analysis & marketing mix
assessment 04 Impact We measure the impact of the new strategy
using dashboards, KPIs, and create best-practice documents/tools.
Effectiveness, ROI & customer intelligence The 4 i Methodology
03 Integrated execution We handle the project from A to Z as well
as support in related activities such as change management, process
& organizational development, design, training of sales reps
etc. Program management & on-site support 02 Innovation We come
up with an innovative, balanced and integrated roadmap and strategy
for the program that builds on the strengths of your existing
channels. Fusion strategy development
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We occupy a unique position in the consulting and services
industry 20 Big-5 Consultancies Web Agencies Health Units of MarCom
Companies Strategy Implementation Cross Industry Life Sciences
Navigator Workbench Manual
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Some of our key customers 21Navigator Workbench Manual
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22 Key Across Staff for the Navigator Workbench Navigator
Workbench Manual
