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Presented by Andrew Harper, Manager of Employer Relations
Araceli “Sally” Pérez-Ramos, Manager of Communications and Online Programs
Navigating the Unchartered Waters of
Virtual Recruitment Events
About St. Edward’s University
• Private liberal arts university• Catholic, Holy Cross • Undergraduate and graduate
degrees • Approximately 5,200 students in
90 academic programs• Traditional-aged & Non-traditional
student body• Centralized Career Services Office
– 9 full time staff– 10 student staff
What We Do
Employer Relations • Manages employer contacts• Oversees full time and part time job
postings• Coordinates recruiting events on
campus • Collects lots and lots of data
Technology• Oversees all digital and social
media • Manages online courses and
programs• Develops marketing campaigns• Accountable for all technology
magic in the office
PARAMETERS
• Budget • Needed to be free for employers • Interactive experience that could be monitored• Video presence for employers• Multi-day experience • Short lead time for planning • Wanted to be organic
PLATFORMS
Google Hangout
Zoom GoToMeeting WebEx
Cost Free Free for 50 minutes Costly & Complicated
University Subscription
Features • Chat visible • Required
students & employers have Google account
• Audience would be public
• Only allowed shared screen
• Weak varied access levels
• No chat feature • Had time
constrictions• All participants
required to be visible
• Weak varied access levels
• Various chat options
• Could send out reminders and post event surveys
• Allowed for PowerPoint deck, shared screen, and video options
• Various access levels
• Various chat options
• Could send out reminders and post event surveys
• Allowed for PowerPoint deck, shared screen, and video options
• Various access levels
Ease of Use Easy Easy Moderate Complicated
Final Decision – Webex
• Free with university subscription
• Pre Set-Up event link that could be advertised
• Could pre-load employer slide deck and screen share was available
• Training was available through OIT
• Career staff, employers, and students/alumni all had different access levels
Technology Set-up
• Hosted Virtual Fair on our university Wordpress Blog – Could list the following on the blog page:
• Event links• Description of employers and positions available• Schedule of events • Could later post video onto page for future views
• Used WebEx Event center option vs. Meeting Center option– Could pre-schedule the event with uploaded Employer PowerPoint– Ability to provide varied access – Developed email templates to invite employers, students and alumni with
registration questions– Ability to create post-event survey questions which are housed for 3 months– Record sessions for later download
Virtual Career Fair Set-Up
• Six employers• Each conducted a live,
30-60 minute session• Encouraged to use a
slide deck and submit it a head of time
• CAPD introduced speaker and moderated questions
Challenges• Employers had to download WebEx in advance• Schedule training time with employers• Students had to download WebEx to either computer or mobile device• Informing students they could either access from their own device or come into
the office
Lessons Learned
• Attendance and survey information disappears after 3 months
• 2 employers did not have webcams• Need to partner with a class or
group to build attendance• Employers wanted to “feel” more
connected with students• Background for employer is
important
Would we do it again?
Questions?
Andrew HarperManager of Employer [email protected]
Araceli “Sally” Perez-RamosManager of Communications and Online [email protected]
Find the Hilltopper Virtual Career Fair here!