CHARITY NAVIGATOR 2015 ANNUAL REPORTNAVIGATING GROWTH

N A V I G A T I N G G R O W T HCHARITY NAVIGATOR

4.76 MILLION 2010

4.88 MILLION 2011

6.22 MILLION 2012

6.87 MILLION 2013

7.41 MILLION 2014

9.07 MILLION 2015

Our annual viewership has increased over the past 6 years, accelerating 22% from 2014 to 2015.

VIEWERSHIP 2

WE ARE PICKING UP SPEED

N A V I G A T I N G G R O W T HCHARITY NAVIGATOR

CHARIT Y S TATIS TICS 3

We provide in-depth information on thousands of charities, so that donors can make informed decisions on their charity of choice.

WE’VE GOT ALL THE COORDINATES

8 , 0 1 0T O TAL NUMBER OF C H A R I T I E S R AT E D

276C H A R I T I E S R A T E DF O R T H E 1 S T T I M E

288T O T A L

N U M B E R O FD O N O R

A D V I S O R I E S 26TOTAL NUMBER

OF CHARITIES ONTHE WATCHLIS T

N A V I G A T I N G G R O W T HCHARITY NAVIGATOR

ACCOMPLISHMENT S 4

36% staff growth

Our accomplishments over the past year put us in position to take the lead as we pick up the pace.

On the 1 year anniversar y of the ALS Ice Bucket Challenge,

published a report detailing what happened to the money raised

Michael Thatcher welcomed as the new

President & CEO

1,192 charity ratings were updated in June - the most updates

completed in a single month

77.6k social media followers

From the Syrian Refugee Crisis to the Cancer Charity Scam, we covered a range of

‘Hot Topics’ of interest to the donating public

Launched the Giving Basket as a secure, easy, and convenient

way to donate

THE MILESTONES KEEP ADDING UP

N A V I G A T I N G G R O W T HCHARITY NAVIGATOR

I l ike the feature of being able to put my favorite charities in a basket and pay for all at the same time. It encourages people to give more money and also add more charities. Great idea. -Marla, Charity

Navigator User

ENDORSEMENT S 5

I am so grateful to be able to turn to a reliable source in answer to so many requests that I receive, many of which I feel are just scams, yet I cer tainly don’t want to overlook the meaningful charities. -Charity Navigator User and Donor

Charity Navigator is an asset for all nonprofits, and—both professionally and personally—I value greatly all of your ef for ts to educate donors about the organizations they do or might suppor t. -Nancy

Haitch, Vice President, Development & Communications, Helen Keller International

N A V I G A T I N G G R O W T HCHARITY NAVIGATOR

FIN ANCIAL INFORMATION 6

SOURCES OF OPERATING

REVENUE

FOUNDERS + BOARD 5.7%

INDIVIDUALS 81.8%

FOUNDATION SUPPOR T 3.8%

ADVER TISING 5.7%

CORPORATIONS 0.2%

DATA SALES 2.0%

SPEAKING FEES 0.8%

Our accomplishments over the past year allow us to remain in the driver’s seat for the journey ahead.

FUELED UP AND READY TO GO

N A V I G A T I N G G R O W T HCHARITY NAVIGATOR

AND WE ARE “FUEL-EFFICIENT”!

FIN ANCIAL INFORMATION ( CONTINUED) 7

This was a year of investments and leadership transitions.

PROGRAM SERVICES 65%

GENERAL + ADMINIS TRATION 19%

DEVELOPMENT + FUNDRAISING 16%

N A V I G A T I N G G R O W T HCHARITY NAVIGATOR

BOARD OF DIRECTORS 8

JOHN P. DUG ANFounder + Chairman

LUKE BEATTYPETER DUGAN

LISA BERNHARDMATT GIEGERICH

CHERYL BLACK

RICHARD NATHANJEFFREY GRAUBARD

KERN SCHIRESON DAN WEISSMARIE WIECK

MICHAEL DIXPAUL GUILLARO

KENNETH ROSETreasurer

THOMAS MURRAYPh.D., Vice-Chair

MARK JOHNS TONSecretary

THE STARS THAT GUIDE US

We wouldn’t get far without the stellar navigating skills of our Board of Directors.

N A V I G A T I N G G R O W T HCHARITY NAVIGATOR

INVITE YOUR FRIENDS TO BECOME INFORMED GIVERS JUST LIKE YOU BY SHARING OUR WEBSITE. DO SO NOW VIA THESE SOCIAL SHARING LINKS.

IT’S WHERE YOUR HEART IS, TOO

W W W. C H A R I T Y N A V I G AT O R . O R G

9 TAKE ME HOME

I use Charity Navigator to find charities I trust, and you should, too!