Afiya LLC

All of Afiya's products feature unrefined African shea butter. Fair Trade pricing is an international standard that ensures those who harvest the shea nut will receive a fair price for their harvest, In Fair Trade cooperatives, slave labor is prohibited and farms are inspected to ensure that Fair Trade standards are being met.

We at Afiya are committed not only to providing natural, nourishing products for our customers, but also doing our part to ensure a fair economic system for African women. Most of the shea butter sold in the U.S. is provided at the expense of those who produce it.

While African women gather shea nuts and work nearly 30 hours to produce two pounds of shea butter, some receive less than one dollar for a week work. Fair trade policies in the shea butter industry assure that these women will receive their fair share of the shea butter that is traded and

will be fairly compensated for their work.

Afiya has recently adopted a fair trade shea butter policy. We hope that this policy will support efforts to rebuild the African economy and ensure that African working women receive the fair compensation that they deserve for their work.

Volume 1, Issue 3

May 26, 2010

Introduction to Fair Trade Shea Butter: 101 I N S I D E T H I S I S S U E :

The Natural Beauty Newsletter

DMV Area Launch Party If you haven’t heard about our launch party by now, where have you been?

We are excited to announce Afiya LLC’s Official Launch Party. This event will take place on Saturday, June 12th,

2010 at the Sleep Inn

and Suites in Laurel Maryland, 10127 Washington Blvd. Laurel, MD 20723 at 3:15pm. At this event, you will learn more about the Afiya brand. You will also get a chance to have some

wine and sample our products before you buy them. Additionally, there will be exciting door prizes, giveaways and promotions. We will also premier our company’s commercial. If you sent us your mailing address, you should be receiving

Fair Trade Shea Butter 101 1

Launch Party 1

How Afiya Stays Competitive 2

What Afiya Has Been Up To 2

Production Stills 3

SWAG’s don*t blink! Event 4

Contact Information 4

Afiya's high quality bath and body products compare extremely favorably among a sea of fierce competitors. Our products are very reasonably priced and affordable to everyone. Although they are of exceptional quality, Afiya products are less expensive than most other all natural bath and body products.

How Afiya Stays Competitive A 4 oz jar of Afiya's Body

Butter costs *$9, while the Body Shop's Shea Body Butter is $20 for 6.9oz. Bath and Body Works sells 3.5 oz of Shea Butter Balm for $17.50. Afiya products contain absolutely no parabens. It has not been proven conclusively, but recent clinical studies have linked parabens in cosmetics to breast cancer. Afiya's all natural products made

with certified organic ingredients and offered at inexpensive prices enables us to remain competitive within the larger market of bath and body products.

We are committed to continuing to provide our customers with exceptional quality products, at affordable prices.

Over the past few months the Afiya brand had gone from items traded among friends to a product that is gaining notoriety five states. Amazing, right? During the month of April, we were asked to be venders at two events on the campus of Temple University. On April 9th

and 10th, Afiya was a vendor at the 21st Annual AYA Spring Conference for African American

We�ve been busy! Studies Graduate

Students held on the campus of Temple University. This year's theme was "The Future Role of Black Studies in the Diaspora." The next event was The Center for African American Youth and Public Policy and The Philadelphia Community Institute of Africana Studies presents “The Black Youth in the Age of Obama” conference. The

purpose of this conference is to present a comprehensive direction for a network by African-American youth. Such a network is envisioned to be based on direct action, helping to facilitate a movement for social change in the 21st century.

Needless to say we had a great time introducing our product to conference goers and networking.

*These price changes are effective on June 12, 2010.

Natural Beauty Newsletter Page 2

Afiya Co Founders – Ashley Robertson and Jerilyn Johnson at Temple University’s Black Youth in the Age of Obama Conference.

“To catch the reader's attention, place an interesting sentence or quote from the story here.”

Natural Beauty Newsletter Page 3

One benefit of using your newsletter as a promotional tool is that you can reuse content from other marketing materials, such as press releases, market studies and reports.

While your main goal of distributing a newsletter might be to sell your product or service, the key to a successful newsletter is making it useful to your readers.

On Set! Production of Afiya�s Promo Video A great way to add useful content to this newsletter is to develop and write your own articles, or include a calendar of upcoming events or a special offer that promotes a new product.

You can also research articles or find “filler” articles by accessing the World Wide Web. You can write about a variety of topics but try to keep your articles short.

Much of the content you put in your newsletter can also be used for your Web site. Microsoft Word offers a simple way to convert your newsletter to a Web publication. So, when you’re finished writing your newsletter, convert it to a Web site and post it.

One benefit of using your newsletter as a promotional tool is that you can reuse content from other marketing materials, such as press releases, market studies and reports.

While your main goal of distributing a newsletter might be to sell your product or service, the key to a successful newsletter is making it useful to your readers.

Inside Story Headline A great way to add useful

content to this newsletter is to develop and write your own articles, or include a calendar of upcoming events or a special offer that promotes a new product.

You can also research articles or find “filler” articles by accessing the World Wide Web. You can write about a variety of topics but try to keep your

articles short.

Much of the content you put in your newsletter can also be used for your Web site. Microsoft Word offers a simple way to convert your newsletter to a Web publication. So, when you’re finished writing your newsletter, convert it to a Web site and post it.

You can also research articles or find “filler” articles by accessing the World Wide Web. You can write about a variety of topics but try to keep your articles short.

Much of the content you put in your newsletter can

Special Interest Story Headline also be used for your Web

site. Microsoft Word offers a simple way to convert your newsletter to a Web publication. So, when you’re finished writing your newsletter, convert it to a Web site and post it.

A great way to add useful

content to this newsletter is to develop and write your own articles, or include a calendar of upcoming events or a special offer that promotes a new product.

Afiya Products P. O. Box 16890 Philadelphia, PA 19142

Phone 512-826-4898 919-939-1172

E-mail info@afiya4you.com

Natural products to enhance your

Natural Beauty

We’re on the Web!

http://www.etsy.com/shop/Afiya4You

Natural Beauty Newsletter Page 4

I have only been using Afiya's Hair Butter for a few days now but I can see the difference in my hair already! The difference in my hair is undeniable. It's softer, looks healthier, has a lustrous shine, and it has even stopped shedding! And don't even get me started on the great scent my hair has now! Afiya’s Healthy Hair Butter is a great product and I would recommend it to anyone.

Ashley Lanier Philadelphia, PA

If you would like to be featured in our testimonial section, please email your story of 120 words or less to info@afiya4you.com .

Don�t Just Take Our Word For It!