Nationwide – A National Social Network Based in Columbus, Ohio, Nationwide has grown over the last 80 years from a small mutual auto insurer to one of the largest insurance and financial services companies in the world, with more than $135 billion in statutory assets. In 2007, the company embarked on a large-scale project toward being more collaborative, flattening hierarchies, and increasing company-wide knowledge flow and access. The insurance giant felt it crucial that they maintain the scale and influence of a large company but be able to deliver a personalized experience and the feeling of a close-knit community for every policyholder – to think global but act local.

“Nationwide’s Yammer site grew to over 8500 associates and agents in under 10 months and more importantly, it got more than 40% of the company’s top leadership

into the Nationwide Social Network.” - Srinivas Koushik, Chief Technology Officer, Nationwide

Solution

Nationwide chose Yammer as its primary communication channel in its push toward flattened hierarchy and better management. The network grew quickly, with adoption from the full spectrum of employees, salespeople to executives. Yammer has allowed senior leaders within Nationwide to communicate with employees in a sincere and informal manner, fostering a culture of openness and transparency. The company has also reported significantly improved knowledge flow across silos and geographical regions – Nationwide employees are better informed and connected than ever. Finally, the company sees innovation coming from all levels, unconstrained by corporate hierarchy.

Results and Benefits Fostering a Culture of Transparency: Associates and Executives are more connected,

feeling open to communication in a less formal environment than email or meetings. Better Innovation: The best ideas are surfaced and discussed regardless of their origin,

and management can take notice of the company’s brightest stars. Better Knowledge Flow: Knowledge isn’t siloed into specific regions or departments.

Success Story  

Organization Nationwide Industry Insurance

Employees 33,000 Founded 1926 Revenue $20.8 B