Languages Open the Door

to a Bigger Worldwww.languagesopenthedoor.edu.au

This work was funded bythe Australian Government Department of Education, Employment and Workplace Relations under the School Languages Programme

Australian Federation of Modern Language Teachers Associations Inc.

Nationally Coordinated Promotion Languages Promotional Materials

A project addressing Strand 6 of the National Statement and Planfor Languages Education in Australian Schools 2005-08

OverviewInformation for Parents

Information for School LeadersInformation for StudentsInformation for Teachers

Languages Open the Door

to a Bigger Worldwww.languagesopenthedoor.edu.au

This work was funded bythe Australian Government Department of Education, Employment and Workplace Relations under the School Languages Programme

Australian Federation of Modern Language Teachers Associations Inc.

Project Administration• Funded as a national project through the

School Languages Programme

• AEF in partnership with the AFMLTA

• Supported by peak principal (APAPDC) andparent groups (ACSSO and APC)

Languages Open the Door

to a Bigger Worldwww.languagesopenthedoor.edu.au

This work was funded bythe Australian Government Department of Education, Employment and Workplace Relations under the School Languages Programme

Australian Federation of Modern Language Teachers Associations Inc.

Project Aims• Highlight the intercultural, intellectual and vocational

benefits of learning languages

• Reinforce existing positive attitudes to languages education and assist in culture change in schools and school communities where negative attitudes exist

• Provide education authorities, schools and teachers with promotion and communication materials and products for advocacy purposes

Languages Open the Door

to a Bigger Worldwww.languagesopenthedoor.edu.au

This work was funded bythe Australian Government Department of Education, Employment and Workplace Relations under the School Languages Programme

Australian Federation of Modern Language Teachers Associations Inc.

Key Components1. Research

Recommended addressing 3 overarching community perceptions:

• Languages are not useful to me right now

• Languages are too hard

• Languages at school are pointless

Languages Open the Door

to a Bigger Worldwww.languagesopenthedoor.edu.au

This work was funded bythe Australian Government Department of Education, Employment and Workplace Relations under the School Languages Programme

Australian Federation of Modern Language Teachers Associations Inc.

Key Components2. Development of materials for target audiences

Target Audience Material

School principals 1 pamphlet

Non-Languages teachers 2 postcards (two designs)

Students 1 poster

Parents 1 postcard

Languages Open the Door

to a Bigger Worldwww.languagesopenthedoor.edu.au

This work was funded bythe Australian Government Department of Education, Employment and Workplace Relations under the School Languages Programme

Australian Federation of Modern Language Teachers Associations Inc.

A Single Slogan/Catch-Phrase

‘Languages Open the Door

to a Bigger World’

Languages Open the Door

to a Bigger Worldwww.languagesopenthedoor.edu.au

This work was funded bythe Australian Government Department of Education, Employment and Workplace Relations under the School Languages Programme

Australian Federation of Modern Language Teachers Associations Inc.

Key Components3. Electronic support materials

• Tailored, online advocacy statements supporting promotional materials

• PowerPoint presentation, presenting key messages and supporting arguments

• Advocacy strategies for Languages teachers• Strategies for using the promotional materials with target

audiences• Profiles of Languages champions, including photos, biographies

and quotes• Links to key Languages advocacy organizations

Languages Open the Door

to a Bigger Worldwww.languagesopenthedoor.edu.au

This work was funded bythe Australian Government Department of Education, Employment and Workplace Relations under the School Languages Programme

Australian Federation of Modern Language Teachers Associations Inc.

Key Components

4. Languages Champions

‘using popular and successful Australians who speak a

language other than English in their professional lives,

and at least some of whom are male, as languages

champions’

Languages Open the Door

to a Bigger Worldwww.languagesopenthedoor.edu.au

This work was funded bythe Australian Government Department of Education, Employment and Workplace Relations under the School Languages Programme

Australian Federation of Modern Language Teachers Associations Inc.

Major Languages ChampionsEmma Hopkins: AFS returnee from exchange experience in Japan 2001; represented

Australia on the Shop for World Youth 2006

Michael Maniska: School Principal, Telopea Park School,Le Lycée Franco-Australien de Canberra, ACT

Dr James Bradfield Moody: CSIRO Scientist and World Economic ForumYoung Global Leader

Sophie Palavetra: speaks Japanese (learnt at school and to second year University), currently studying Indonesian at ANU

Major Michael Stone: East Timor peace negotiator, Australian Defence Force

Olivia Stratton: Master of Gastronomy, TV Presenter and former Miss World Australia

Languages Open the Door

to a Bigger Worldwww.languagesopenthedoor.edu.au

This work was funded bythe Australian Government Department of Education, Employment and Workplace Relations under the School Languages Programme

Australian Federation of Modern Language Teachers Associations Inc.

POSTER: STUDENTS & CLASSROOMS

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Languages Open the Door

to a Bigger Worldwww.languagesopenthedoor.edu.au

This work was funded bythe Australian Government Department of Education, Employment and Workplace Relations under the School Languages Programme

Australian Federation of Modern Language Teachers Associations Inc.

PAMPHLET FOR SCHOOL PRINCIPALS

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Languages Open the Door

to a Bigger Worldwww.languagesopenthedoor.edu.au

This work was funded bythe Australian Government Department of Education, Employment and Workplace Relations under the School Languages Programme

Australian Federation of Modern Language Teachers Associations Inc.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

PAMPHLET FOR SCHOOL PRINCIPALS

Languages Open the Door to a Bigger World

www.languagesopenthedoor.edu.au

This work was funded by

the Australian Government Department of Education, Science and Training under the School Languages ProgrammeAustralian Federation of Modern Language

Teachers Associations Inc.

POSTCARDS FOR PARENTS

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Languages Open the Door to a Bigger World

www.languagesopenthedoor.edu.au

This work was funded by

the Australian Government Department of Education, Science and Training under the School Languages ProgrammeAustralian Federation of Modern Language

Teachers Associations Inc.

POSTCARDS FOR TEACHERS: Version A

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Languages Open the Door to a Bigger World

www.languagesopenthedoor.edu.au

This work was funded by

the Australian Government Department of Education, Science and Training under the School Languages ProgrammeAustralian Federation of Modern Language

Teachers Associations Inc.

POSTCARDS FOR TEACHERS: Version B

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Languages Open the Door

to a Bigger Worldwww.languagesopenthedoor.edu.au

This work was funded bythe Australian Government Department of Education, Employment and Workplace Relations under the School Languages Programme

Australian Federation of Modern Language Teachers Associations Inc.

Phase 2• The project will deliver nationally coherent and

consistent promotional materials, thereby making available useful advocacy tools…but the project itself is not a ‘campaign’.

• A ‘campaign’ must be led…by non-Languages educators