National publishing Company

Analysis

Titli is in expected product levelIt is convenience goods

PLC stages

Titli is in Maturity stage of PLC

It should target cycle recycle or growth slump maturity

It is in growth stage of maturity when sales have started falling

Implication

If not tackled thoughtfully company would enter in stable and decaying of maturity stage and eventually go to declining stageCompany might have to shut down titli

Solutions

• Increase market size1. Extend to children Introduce mature content2. If not Co branding – Titli + another magazine for 13-15 years of age

solution

For 11-14 age group1. Parents Add academic quiz add GK and science stuff2. Children Introduce articles which they like Better packaging taking in mind 13-14 years age

Solutions

To tackle with children borrowing magazines have quiz or puzzles with form printed on magazine(form no ) to introdAlsouce competition and cash prize

For school stuff introduce extra offerings where tips from teachers, intelligent students, approach to solve past papers starting before 6 months of examination and continuing after

Introduce subscription based model for more customer loyalty