18
National Marketing, National Marketing, Local Expertise Local Expertise ®

National Marketing, Local Expertise ® Local Expertise ®

Embed Size (px)

Citation preview

Page 1: National Marketing, Local Expertise ® Local Expertise ®

National Marketing,National Marketing, Local ExpertiseLocal Expertise®®

Page 2: National Marketing, Local Expertise ® Local Expertise ®

Broader Exposure for Your PropertyBroader Exposure for Your Property

Only United Country ……has a national database of buyers

…owns hundreds of linked, relevant, top performing websites

…advertises listings in magazines and newspapers nationwide

…publishes national real estate catalogs

…offers automated emarketing

…leverages niche marketing tools

…has an in-house, full service ad agency

…specializes in lifestyle real estate nationally

National Marketing, Local Expertise®

Page 3: National Marketing, Local Expertise ® Local Expertise ®

The Power of Teamwork The Power of Teamwork

National Brand, Since 1925

Experts in Lifestyle* Property

Networking Support

National Referrals

Over 500 Offices

International Offices

Over 4,000 Agents

Largest Auctioneer Network

Exceptional Culture, Common Values

* Lifestyle property includes small city, town, retirement, recreational, vacation, waterfront, coastal, mountain, ranch, farm, land and all other real estate outside of urban markets.

National Marketing, Local Expertise®

Page 4: National Marketing, Local Expertise ® Local Expertise ®

Proven Marketing Tools - Unique - InnovativeProven Marketing Tools - Unique - Innovative

• Exclusive to United Country Offices

• Extensive National Print, Web and Emarketing

– First Real Estate Catalog in 1928• Only National Real Estate Catalog Today

– Internet Real Estate Innovators• Over 3 Million Visitors per Month• More Visitors per Agent than Any Other Real Estate Company

– Innovative, Proprietary E- Marketing Platform

• Very Large, National and Local Buyer Databases– Over 500,000 Buyers

National Marketing, Local Expertise®

Page 5: National Marketing, Local Expertise ® Local Expertise ®

Extensive National Print, Web and EmarketingExtensive National Print, Web and Emarketing

* Ask for a copy of this advertising brochure

Page 6: National Marketing, Local Expertise ® Local Expertise ®

• Includes Local Listings– Properties Similar to Yours– Adds Buyers (Leads) in our Database

Looking for Properties Like Yours!

• Annual Readership of Over 1.5M

• Multiple Catalogs per Year

• Distribution to Offices, Subscribersand Newsstands Nationwide

Exclusive United CountryExclusive United Country CatalogsCatalogs

In Continuous Publication Since 1928 -- Original Issue In Smithsonian

National Marketing, Local Expertise®

Page 7: National Marketing, Local Expertise ® Local Expertise ®

Advertising Advertising ListingsListings in National Magazines in National Magazines& Newspapers& Newspapers

National Marketing, Local Expertise®

Page 8: National Marketing, Local Expertise ® Local Expertise ®

Unique Area / Lifestyle and Listing BrochuresUnique Area / Lifestyle and Listing Brochures

Only company to…•Sell area first•Then sell listings•Mail to buyer leads•Mail everyday•Unique Advertising

National Marketing, Local Expertise®

Page 9: National Marketing, Local Expertise ® Local Expertise ®

Top Performing Local Office WebsiteTop Performing Local Office Website

Page 10: National Marketing, Local Expertise ® Local Expertise ®

Top Performing National WebsitesTop Performing National Websites

• Ranked #1 for Lifestyleand Non-Urban searches

– Over 3,000 owned, linked sites

– Property type “Specialty” websites

• Page 1 performance onhundreds of Google searches

• Only real estate companyto offer national “any feature”searches

• Every listing has its own website

National Marketing, Local Expertise®

Page 11: National Marketing, Local Expertise ® Local Expertise ®

Hundreds of Exclusive Specialty WebsitesHundreds of Exclusive Specialty Websites

Page 12: National Marketing, Local Expertise ® Local Expertise ®

United Country Websites Attract Millions of Buyers United Country Websites Attract Millions of Buyers

• United Country offers more visitors per agent than any other real estate company.

United Country Websites Visitor Traffic per Month

* 2009 – YTD 2014 Visitors per Month

Page 13: National Marketing, Local Expertise ® Local Expertise ®

Innovative, Proprietary TechnologyInnovative, Proprietary TechnologyMarketing PlatformMarketing Platform

• Market Properties to Individuals via“Virtual Postcard”

− Easily & Quickly send pre-formatted professionally branded email with property images, information & hyperlinks to more details.

• Mass Market A Property

– UC agents can access over 500,000 United Country Leads. Search contacts based on interest, select property and mass email for maximum exposure.

National Marketing, Local Expertise®

Sample of Virtual Postcard

UC Contact - Mass Email Sample

Page 14: National Marketing, Local Expertise ® Local Expertise ®

Very Large, National and Local Buyer DatabasesVery Large, National and Local Buyer Databases

• Daily Buyers Inquires

• Special Buyer List for Your Property Type

• We start where most companies will be six monthsor a year into the process with a list of prospectivebuyers who have already called us about similar properties.

– Over 500,000 Buyers – Local and National

National Marketing, Local Expertise®

Page 15: National Marketing, Local Expertise ® Local Expertise ®

Example of a Daily Buyer LeadExample of a Daily Buyer Lead

From: [email protected]: [R] E-Mail to: [email protected]: 18 Jan 2014 18:56:44 -0500

** This is a Real-Time E-Mail Response ** - Ref.No.: 592967=============================================================Name--------------: Tom B FitzgeraldAddress-----------: 1423 SE 147th AveCity----------------: VancouverState---------------: WAZip Code-----------: 98683-8322Business Phone-----: 360 - 347-2293Residence Phone----: 360 -773-3958E-Mail Address----: [email protected] Number---: 03065-15340Property Desired---: R002 – Home with acreageLocation------------: USAAcreage-------------: 5+Price---------------: $250,000+Comments------------: Looking in AR and TXList My Property----: na

National Marketing, Local Expertise®

Page 16: National Marketing, Local Expertise ® Local Expertise ®

OverviewOverview

Next Steps

National Marketing, Local Expertise®

Page 17: National Marketing, Local Expertise ® Local Expertise ®

Other Local Brokers

Extensive and Comprehensive MarketingExtensive and Comprehensive Marketing

• Yard Sign• Local Office Website• Local Reputation• Local Advertising

• National and International Advertising

• Magazine Advertising Newspaper Advertising

• Exclusive Real Estate Catalogs• Property Type / Niche Marketing• Property Type Buyers’ Lists

• Nine Decades of Marketing Country Real Estate – Since 1925

• Local and Home Office Support Teams• Auction Services• Toll Free Buyers’ Hotline

• Automated Marketing• Direct Mail Marketing• Email Marketing• Area & Property

Brochures

• #1 Ranked Websites• Over 3,000 Specialty Websites• 3rd Party Internet Site Advertising• Very Large Buyers Database• Strategic Marketing Partners

Page 18: National Marketing, Local Expertise ® Local Expertise ®

Next StepsNext Steps

Sign Listing Agreement

Take Photos

Upload Listing into Internet System

Begin Execution of Marketing Plan

Report Progress

National Marketing, Local Expertise®