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CONTENT
Korea s Internet statusKorea s Internet statusII
Online Social ParticipationOnline Social ParticipationIIII
IIIIII ICT access and use of Households and individualsICT access and use of Households and individuals
IVIV Internet Usage PatternInternet Usage Pattern
VV Internet and Daily LifeInternet and Daily Life
VIVI Social Impact of InternetSocial Impact of Internet
VIIVII Recent Korean Internet TrendsRecent Korean Internet Trends
VIIIVIII Prospects for future Internet UsageProspects for future Internet Usage
’
ITU, ICT Indicators , 2007. 3
Internet use rate (Top 10 country)Internet use rate (Top 10 country)Internet use rate (Top 10 country) (2005.12)
IcelandIceland SwedenSweden AustraliaAustralia Korea,(Rep.)
Korea,(Rep.)
NewZealand
NewZealand
CanadaCanada Luxem-bourg
Luxem-bourg
UnitedStates
UnitedStates
Nether-lands
Nether-lands
FaroeIslands
FaroeIslands
87.8%76.2%
74.0% 70.2%68.4%70.4% 68.4% 67.9% 67.7% 66.3%
Internet users (Top 10 country)Internet users (Top 10 country)Internet users (Top 10 country) (2005.12/ thou.)
111,00066,010
60,00037,500
33,010 32,130 28,515 28,000 26,154
UnitedStates
UnitedStates
ChinaChina IndiaIndia Korea,(Rep.)
Korea,(Rep.)
BrazilBrazil UnitedKingdom
UnitedKingdom
ItalyItaly FranceFranceJapanJapan GermanyGermany
197,800
Korea s Internet statusKorea s Internet status’
19.6
19.5
28.8
11.4
18.8
21.7
23.5
16.0
11.4
14.0
9.4
12.0
10.7
9.0
3.8
3.5
5.2
12.3
8.4
2.6
7.0
0.9
0.3
4.8
0.1
0.1
0.2
1.5
0.4
0.6
0.6
0.4Denmark
Netherlands
Iceland
Korea(Rep.)
Switzerland
Norway
Finland
Sweden
Canada
Belgium
DSL Cable Fibre/LAN Other
Broadband Subscribers per 100 inhabitants (Top 10 country)
OECD, ICT Key Indicators, 2006. 12OECD, ICT Key Indicators, 2006. 12
31.931.9
31.831.8
29.729.7
29.129.1
28.528.5
27.727.7
27.227.2
26.026.0
23.823.8
22.522.5
TotalTotal
Korea s Internet statusKorea s Internet status’
Factors of Internet development in Korea
Early adaptors for new tech.Propensity familiar to the quick-quick cultureHigh educational aspiration
Government initiatedBroadband Internet Infrastructure DeploymentVarious Internet Diffusion Policies
Consistent IT PoliciesMaximized private sector endeavorswith market competition Fostering IT as a strategic industry
APT oriented unique form of residence(easy LAN, FTTH installation in the Apartment]
Demand CharacteristicsDemand Characteristics
Investment on Internet infrastructureInvestment on Investment on Internet infrastructureInternet infrastructure
Consistency of IT policies& competition principle
Consistency of IT policies& competition principle
Korea’s uniquehousing patterns
Korea’s uniquehousing patterns
Factors of Internet development in KoreaFactors of Internet development in Korea
2002 FIFA WORLD CUPKorea Japan
treet heering
2002 FIFA WORLD CUPKorea Japan
treet heering
e-politicsee--politicspolitics
Voluntary
candlelight vigil
Voluntary Voluntary
candlelight vigil candlelight vigil
Voluntary participation & collective opinion expressionVoluntary participation & collective opinion expression
-- Diverse online community formation on socioDiverse online community formation on socio--political issuespolitical issues
-- Active participation in online bulletin and discussion boardActive participation in online bulletin and discussion board
-- Advent of Advent of ““AntiAnti--sitessites”” to criticize social and business problemsto criticize social and business problems
-- Formation of Online Community with similar interestFormation of Online Community with similar interest
The increase of citizen participation in social issues
Online social participationOnline social participation
SS C
Methodology
PopulationPopulation
Sample EligibilitySample Eligibility
Sample sizeSample size
Data CollectionData Collection
ICT access and use of Households and individualsICT access and use of Households and individuals
Nationwide Households and Individuals aged 3 or olderNationwide Households and Individuals aged 3 or older
10,000 households and household members aged 3 or older10,000 households and household members aged 3 or older
FaceFace--toto--face Interviewsface Interviews
10,000 households, 25,727 household members10,000 households, 25,727 household members
2006. 12. 1 2006. 12. 1 –– 12. 30(30days)12. 30(30days)Fieldwork PeriodFieldwork Period
ICT Environment for Household
ICT Environment for HouseholdICT Environment for Household
Households with Households with Computer(sComputer(s))
2005 2006
78.9% 79.6%
NIDA, Survey on the Computer and Internet usage, 2006.12Technology Technology Type(WiredType(Wired Internet access]Internet access]
xDSL Cablemodem
89.0%
22.9%
(multiple responses)](multiple responses)]
11.0% 7.0% 3.1% 1.2%
APTLAN
FixedWirelessLAN
Dial-upmodem
ISDN
Internet Access rate of HouseholdsInternet Access rate of Households
Households with wiredInternet access(78.4%)
Householdswith only
wired Internet access(0.4%)
Households withboth wired andmobile Internet
Access(78.0%)
Households with onlywirelessInternetaccess(93.6%)
Households Households With Internet Access 94.0%With Internet Access 94.0%
Householdswith only wireless Internet
access(15.6%)
Households with Wired Internet AccessHouseholds with Wired Internet Access
2005 2006
74.8%78.4%
NIDA, Survey on the Computer and Internet usage, 2007. 2
Internet usage patternInternet usage pattern
male
80.7%
female
68.9%WiredInternetUsers
33.66million(73.8%)
Users of onlywired Internet19.69million
(43.2%)
Users of bothwired and wireless
Internet13.97million
(30.6%)
Users of onlywireless Internet
0.46million(1.0%)
WirelessInternetUsers
14.43million(31.6%)
Internet usage Rate & Internet UsersInternet usage Rate & Internet UsersInternet usage Rate & Internet Users
74.8%
34,120
65.5%
33,010
71.9%
20002000 20012001 20022002 20032003 20042004 20052005 20062006
31,580
70.2%
29,220
59.4%56.6%
44.7%
26,27024,38019,040
Internetusers(thou)
Internet Usage rate(%)
Internet usage Rate and Users by Internet Access ModeInternet usage Rate and Users by Internet Access Mode
NIDA, Survey on the Computer and Internet usage, 2007. 2
data/data/info.info.
comcom--munimuni--cationcation
leilei--suresure
purpur--chasechaseof saleof saleonlineonline
homehome--pagepage
eduedu--cationcation
financefinancecommcomm--unityunity
publicpublicserviceservice
SWSWdown/down/
upgradeupgrade
jobjobsearchsearch
malemale 87.9 87.9 84.9 84.9 85.6 85.6 48.0 48.0 39.3 39.3 33.7 33.7 30.8 30.8 18.9 18.9 13.8 13.8 13.0 13.0 4.3 4.3
femalefemale 87.2 87.2 82.5 82.5 80.8 80.8 55.9 55.9 43.3 43.3 36.5 36.5 28.1 28.1 15.6 15.6 11.5 11.5 7.9 7.9 4.1 4.1
66--1919 71.5 71.5 96.9 96.9 94.7 94.7 33.6 33.6 47.5 47.5 61.0 61.0 6.6 6.6 13.3 13.3 2.0 2.0 6.9 6.9 0.6 0.6
20s20s 94.8 94.8 98.4 98.4 94.6 94.6 81.0 81.0 68.2 68.2 45.0 45.0 43.3 43.3 31.4 31.4 18.6 18.6 19.8 19.8 10.8 10.8
30s30s 94.5 94.5 88.5 88.5 84.7 84.7 66.8 66.8 39.7 39.7 24.2 24.2 46.9 46.9 19.1 19.1 20.0 20.0 12.7 12.7 5.4 5.4
40s40s 92.5 92.5 64.1 64.1 68.9 68.9 40.1 40.1 17.9 17.9 14.4 14.4 29.6 29.6 11.2 11.2 14.1 14.1 7.0 7.0 1.5 1.5
50s50s 91.1 91.1 48.2 48.2 58.3 58.3 24.1 24.1 13.0 13.0 8.7 8.7 21.3 21.3 5.8 5.8 9.5 9.5 3.7 3.7 1.6 1.6
60s or older60s or older 83.4 83.4 31.7 31.7 42.2 42.2 14.6 14.6 9.4 9.4 7.0 7.0 15.2 15.2 4.8 4.8 6.7 6.7 1.5 1.5 0.1 0.1
0
10
20
30
40
50
60workers(daily 2.3 hours) students(daily 1.6 hours) Total
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Main Internet Access Time, Workers and Students-Weekday
(Base : Internet users, multiple responses, %,)
Internet usage patternInternet usage pattern
Weekly Internet Usage Time
21-35hours13.9
3-7hours12.8
1-3hours
9.7
less than1 hour
5.6
14-21hours18.9
7-14hours27.9
morethan 35hours
Reasons for Using the Internet by Gender and Age (multiple responses,%)[Base : Internet users][Base : Internet users]
[Base : Internet users][Base : Internet users]
NIDA, Survey on the Computer and Internet usage, 2007. 2
Internet Shopping Usage RateInternet Shopping Usage Rate
2005.12 2006.12
[Base :[Base : Internet users 12 years or older]Internet users 12 years or older]
Internet usage patternInternet usage pattern
Internet and Economic Activities
51.2% 52.7%
Internet Banking Usage RateInternet Banking Usage Rate
Total Banking accounts holders
34.6%37.9%43.9%44.8%
2005
2006
[Base :[Base : Internet users 12 years or older]Internet users 12 years or older]
Internet Stock Trading Usage Rate Internet Stock Trading Usage Rate
Total stock traders
5.4%
74.0%
[Base :[Base : Internet users 12 years or older]Internet users 12 years or older]
NIDA, Survey on the Computer and Internet usage, 2007. 2
Internet usage patternInternet usage pattern
Internet and Communication
Instant Messenger Usage Rate Instant Messenger Usage Rate
2005.12 2006.12
45.2% 47.7%
[Base : Internet users][Base : Internet users]
EE--mail Account Ownership mail Account Ownership
2005.12 2006.12
90.0% 92.5%
[Base : Internet users][Base : Internet users]
Blog Usage Rate Blog Usage Rate
Blog Experience Blog Ownership
46.5%47.4%37.1%39.6%
[Base : Internet users][Base : Internet users]2005 2006
NIDA, Survey on the Computer and Internet usage, 2007. 2
11.3
15.2
2.8
2.0
2.5
11.4
1.1
1.4
2.8
1.3
1.5
74.7
63.4
78.8
74.3
77.4
72.6
73.1
75.1
79.8
77.3
61.5
14.0
21.4
18.4
23.8
20.0
16.0
25.8
23.5
17.4
21.4
36.9
work(only workers)
study(only students)
social relationship
conversations with family members
sports
hobby
sleeping hours
newspapers reading
movie watching
radio listening
TV watching
increased no changes reduced
Changes of Time Spent on Daily Life by Using Internet
NIDA, Survey on the Computer and Internet usage, 2007. 2
Internet and Daily Life Internet and Daily Life
[Base : Internet users][Base : Internet users]
Internet and Society
Social Impact of InternetSocial Impact of Internet
NIDA, Survey on the Computer and Internet usage, 2006. 8
News andNews andother Mediaother Media
EducationEducation
MedicineMedicine
PoliticsPolitics
FamilyFamily
IntInt’’l Relationsl Relations
WorkWork
Culture/ArtsCulture/Arts
LeisureLeisure
SocializingSocializing
EconomyEconomy
GovernmentGovernment
7.82
7.48
7.36
7.29
7.21
6.97
6.87
6.82
6.77
6.70
6.65
6.04
I point No impact Extreme Impact I0 pointI0 point
News andNews andother Mediaother Media
EducationEducation
MedicineMedicine
PoliticsPolitics
FamilyFamily
IntInt’’l Relationsl Relations
WorkWork
Culture/ArtsCulture/Arts
LeisureLeisure
SocializingSocializing
EconomyEconomy
GovernmentGovernment
5.55
5.06
4.97
4.94
4.93
4.69
4.54
4.39
4.36
4.30
4.26
4.14
I pointNo impactExtreme Impact
Impact of Internet in Past 10 years Impact of Internet in Next 10 years
[Base : Internet users 15 years or older][Base : Internet users 15 years or older]
Recent Korean Internet trends Ⅰ
Internet Usage RateInternet Usage Rate--Aged 3 to 5Aged 3 to 5
2005.12 2006.12
47.9%51.4%
Reasons for Using the InternetReasons for Using the Internet--Internet users aged 3 to 5Internet users aged 3 to 5
Game
Entertainment
88.3%
Education
learning
87.0%
Data/info.
Acquisition
18.8%
Music
movie
8.9%
3.9%
Chatting
Messenger
0.3%
others
0.3%
(multiple responses)(multiple responses)
NIDA, Survey on the Computer and Internet usage, 2007. 2
The Internet use in young generation
male
53.0%
female
49.8%
To provide information about current issues on the UCC usage staTo provide information about current issues on the UCC usage status and type of tus and type of
activity to develop policy and business strategy for sound UCC pactivity to develop policy and business strategy for sound UCC promotionromotionObjectivesObjectives
Sample EligibilitySample Eligibility 2,000 Internet users 122,000 Internet users 12∼∼49 years old49 years old
Fieldwork PeriodFieldwork Period 2007. 4. 9 ~ 4. 182007. 4. 9 ~ 4. 18
Content & ScopeContent & ScopeWatching or using the contents, such as an article, picture, musWatching or using the contents, such as an article, picture, music, photo, moving ic, photo, moving
clip, etc. clip, etc.
Data CollectionData Collection Online SurveyOnline Survey
Recent Korean Internet trends Ⅱ
Survey on UCC(User Created Contents) usage
Web 2.0.. UCC.. Social networking..
UCC Usage Watching or Using the contents, such
as an article, picture, music, photo, moving clip, etc.
that other people made
Definitions of Definitions of UUCC CC
UCC Production Posting the article, picture, music,
photo, moving clip, etc. that you made by yourself
or posting the contents, that other people made,
with modification or compilation
UCC Usage and ProductionUCC Usage and Production
NIDA, Survey on UCC Usage, 2007. 4
Recent Korean Internet trends Ⅱ
Send or Send or Recommend Recommend to Friends to Friends 40.7%40.7%
Post comments Post comments 43.8%43.8%
Scrap UCC to post on Scrap UCC to post on other sites 38.8%other sites 38.8%
Participation Participation
evaluationevaluation41.6%41.6%
All participationAll participation28.8%28.8%
UCC Distributor : 55.2%
UCC Production
UCC Usage
Several timesa day
Several timesa day
3-4 timesa week
3-4 timesa week
Less thanonce a month
Less thanonce a month
NeverNeverOnce aday
Once aday
17.7%
2.3%
17.4%
5.0%
14.4%6.9%
1-2 timesa week
1-2 timesa week
15.0%9.1%
1-3 timesa month
1-3 timesa month
9.5%11.9% 9.5%15.9%16.5%
48.9%UCC Users : 74.0%UCC Producers : 35.2%
UCC Users : 74.0%UCC Producers : 35.2%
[Base : Internet users][Base : Internet users]
[Base ; Internet users][Base ; Internet users]
Prospects for Future Internet UsageProspects for Future Internet Usage
Internet mobility advancement by access method diversification
HH SS DD PP AAWW ii BB rr oo