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National Identity and Internet: A Cohort Study in Hong Kong. Heng Lu 1* , Tai- Quan Peng 2 , Jonathan J. H. Zhu 1 1. City University of Hong Kong; 2. Macau University of Science and Technology * Ph.D. Candidate, Web Mining Lab, Department of COM. Conceptualization of National Identity. - PowerPoint PPT Presentation
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National Identity and Internet: A Cohort Study in Hong Kong
Heng Lu 1*, Tai-Quan Peng 2, Jonathan J. H. Zhu 1
1. City University of Hong Kong;2. Macau University of Science and Technology* Ph.D. Candidate, Web Mining Lab, Department of COM
Conceptualization of National Identity
• National identity is dynamically constructed
• Collective (vs. individual)
• Affective (vs. informative)
• Changing Context: Globalization; Subnational, national, supranational forms of citizenship (e.g., EU, China, Canada)
Operationalization of National IdentityLocal vs. National
Local National
Single
Hybrid
Hong Konger Chinese
Chinese first, then Hong Konger
Hong Konger first, then Chinese
Operationalization of National Identity: Single vs. Hybridized
Local National
Single
Hybrid
Hong Konger Chinese
Chinese first, then Hong Konger
Hong Konger first, then Chinese
Claims and Propositions
National identity is cohort-dependent
Internet effect is cohort-dependent
Impressionable-year (socialization)
Aging-stability
Why Hong Kong?
• National identity in Hong Kong has no obvious nationalistic component.
• Internet penetration rate increasing steadily from 40% in 2000 to 69% in 2008.
Aims of the Current Study
• To describe the cohort trend of national identity in Hong Kong
• To empirically examine the effects of Internet adoption and Internet use on national identity respectively
• To uncover the conditional effect of the generational cohort on the relationship between Internet adoption/use and national identity
Hypotheses: Main Effects• H1. The younger cohort an individual belongs to, the
more likely he/she will have a hybridized national identity. • H2. Internet users are more likely to have a hybridized
national identity than Internet non-users. • H3a. The more time an individual spends on the Internet,
the more likely he/she will have a hybridized national identity.
• H3b. The more diverse websites an Internet user visits, the more likely he/she will have a hybridized national identity.
Hypotheses: Moderate Effect
• H4. The effect of Internet adoption on Hong Kong identity is moderated by cohorts.
Method• Source: HKIP data from 2000 to 2008
(except for 2007). • Survey: Annual telephone surveys • Respondents: HK regular residences
between 18 to 77 years old who speak Chinese (including Mandarin, Cantonese, and other dialectics)
• Analysis: Logistic Regression
Age Trends with Hybridized NI (within periods)
18-22 23-27 28-32 33-37 38-42 43-47 48-52 53-57 58-62 63-67 68-72 73-770
10
20
30
40
50
60
70
80
90
100
2000 2001 2002 20032004 2005 2006 2008
Age
Hon
g K
onge
rs w
ith H
ybri
dize
d N
atio
nal I
dent
ities
(%)
Period Trends with Hybridized NI (within cohorts)
2000 2001 2002 2003 2004 2005 2006 2008 -
10
20
30
40
50
60
70
80
90
100
Seniors Baby Boom Generation
Generation X Generation Y
Overall
Period
Hon
g K
onge
rs w
ith H
ybri
dize
d N
atio
nal I
dent
ities
(%)
Cohort Trends with Hybridized NI (within age)
Seniors Baby Boom Generation Generation X Generation Y0
10
20
30
40
50
60
70
80
90
100
23-27 28-32 33-37
38-42 53-57 58-62
Cohort
Hon
g K
onge
rs w
ith H
ybri
dize
d N
atio
nal I
dent
ities
(%)
Hybridized NI Holders by IA by Cohorts
Users Nonusers0
10
20
30
40
50
60
70
80
90
100
Seniors
Baby Boom Genera-tion
Generation X
Generation Y
Internet Adoption
Hon
g K
onge
rs w
ith H
ybri
dize
d N
atio
nal I
dent
ities
(%)
Implications
• Cohort differences in political attitude
• Revival of limited effects: Internet adoption (!) Internet use (?)
• Internet effects are cohort-dependent
• Theorizing national identity
Appendix 1: Summary statistics for variables used in regression models
Appendix 2: Logistic Regression Models (1)
Appendix 3: Logistic Regression Models (2)
• Thanks for your attention!• Questions, Suggestions and Comments
are welcome!• Contact me (Heng Lu) at