FOCUS

National Guild of Hypnotis t s

NATIONAL GUILD OF

HYPNOTISTS CONVENTION

on

Issue 9

2015

A T R A D I T I O N O F E X C E L L E N C E

Marketing Tips to Help You Wrap Your Brain Around Facebook’s Power and Potentials

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Growing your hypnotism practice or other small business by using social media marketing can be one of the simplest, most manageable and affordable ways to connect with new clients and to reinforce your existing

relationship with current or past clients.

Each social media platform has distinctive benefits and you will (if you haven’t already) determine over time which platforms are most effective for you. No matter which other social media platforms sole proprietors or small businesspeople choose, typically they will always list Facebook among the top ways they

engage with their market.

Why is Facebook such a good tool to help you

engage with your clients and prospects?

For starters, many of the people in your market are already actively using Facebook regularly. They share pictures with friends and family, read and write reviews of products and destinations, and regularly “Like” brand pages in order to receive perks or updated

information.

Although overall use of Facebook has experienced a moderate decline in recent

FACEBOOK... A POWER TOOL YOU SHOULDN’T IGNORE

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years, that decline primarily reflects Facebook’s internal clean-up of defunct or duplicate accounts and a trend among teens to seek online venues their parents are less actively frequenting. Changes in Facebook usage have more to do with a social media platform maturing and are less about a decline in activity. The bottom-line is that Facebook remains a powerful tool that enables

you to connect with people who are interested in your services and your products.

In case you have been dragging your feet and you still do not have a Facebook Business Page, we’ve provided a simple “how to” below to help you get up and running. If you already have a page on Facebook, you may want to skip directly to page 3 for more tips on getting the most out of

Facebook.

Your Facebook Business Page

1. Start on your Personal Facebook page and click the “down arrow” in the upper right corner of your page. Scroll down, and then

click “create page”.

2. Enter the name of your page (your company) and then choose the category for your

business.

3. Add a description of your brand/services/ or business and add your webpage URL. Fill in as many details as you can about your business and your offerings. Be sure to add a profile photo (180 x 180 pixels) and to specify your preferred page audience so Facebook

knows who should see the page.

4. Next you’ll need a cover photo or header sized to 851 x 315 pixels. If this sounds overwhelming, try www.pagemodo.com or

www.canva.com to make the process easy.

5. Lastly, start talking! Although there are other actions you will want to take and more details to add to your page, you can do them in upcoming days as you explore your Facebook Business page and the options it offers. Just invite your friends and current clients, letting them know you have a new page, and then post content frequently to engage their

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FACEBOOK BUSINESS PAGES…

EASIER THAN YOU THINK

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Facebook offers you many ways to connect, share, and build relationships.

Here is a list of top tips you can try from your Facebook Business Page.

Create engagement by asking questions, running polls, and taking surveys. Your followers like to feel that their opinions matter. You can poll your followers with a standard post on your page

(free) or use Facebook polling apps.

Strengthen your visibility in web search with a strong Facebook page. A Facebook Business Page that contains your business name or brand name will be indexed and visible to web users searching Google for your business. The more places your name/brand appears on the web the

greater your cyber footprint and the more readily clients will find you.

Keep the 80/20 rule in mind on Facebook. Make 80% of your content helpful, informational, and

entertaining for your followers, while keeping your self-promotional content to 20% or less.

Show off your success by letting others tell your story. Your Facebook Business Page is an ideal way to showcase the testimonials, client stories or endorsements that you have permission to

use publicly.

You probably already know that you can target your ads to a specific audience, but did you know you can target your organic content, too? You’ll find instructions on Facebook’s Help Center at:

www.facebook.com/help/352402648173466

Next to your page’s Like button is a Call to Action button. Use this to attract Facebook fans to your website, to get them to download a report you offer in PDF format, to sign up for your newsletter, or any other technique that expands engagement and offers you an additional way to

connect with them.

Use the analytics offered on your Business Page to study which types of information you offer yields the highest levels of views and response. Pay attention to the days of the week and the hours during the day when your posts seem to draw the greatest attention. Be sure you are always offering a quality comment at these times, but also consider scheduling some of your information to post at off-peak times when competition for the Facebook user’s attention will be

lower and your items will be more noticeable.

Photos significantly increase engagement.

Facebook affords you a distinctive strategy for reaching your audience. While Google Ad-Words and organic optimization techniques connect you with web users based on their intent, Facebook connects you with Facebook users based on their interests and demonstrated past patterns.

“Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected.” Mark Zuckerberg MORE ON

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THE OPPORTUNITIES CONTINUE

TELESEMINAR REPLAY

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The NGH Convention Teleseminar Series is on Holiday Hiatus during the

Soul Entrainment Karen Paolino Correio http://budurl.com/paolino2015 Everything You Need To Know To Create Successful Sessions & Programs for Results & Profit Tom Nicoli http://budurl.com/nicoli2015 Hypnotic Age Regression Cal Banyan http://budurl.com/banyan2015

Missing Pieces - Broken Hearts Michael Ellner and Janet Wagner http://budurl.com/ellner2015 Develop Your ESP with Hypnosis Ramona Garcia & Marlene Monnar http://budurl.com/garcia2015 Enhance The Power Of Intuition With Hypnosis Carol Denicker http://budurl.com/denicker2015

Learn about Becoming a Specialized Bariatric Hypnotist Rosemarie Schulman and Marian Kilkenny http://budurl.com/schulman2015 Smoking Cessation Jacob Bimblich http://budurl.com/bimblich2015

Laura Boynton King 6 Keys To Winning Sports Performance http://budurl.com/king2015 Jungian Typology To Increase Client Success David Prudhomme and Ruth Schneider http://budurl.com/prudhomme2015 A Discussion on NLP Training William Horton http://budurl.com/horton2015 Pain Management Ron Eslinger http://budurl.com/eslinger2015 Past Life Regression Intro David Quigley http://budurl.com/quigley2015 Learn About Becoming A HypnoCoach Lisa Halpin http://budurl.com/halpin2015 Ultimate Stage Hypnosis Jerry Valley, Tommy Vee & Michael DeSchalit http://budurl.com/valley2015 Building Your Hypnosis Practice For Success Debi Livingston-Boushey http://budurl.com/livingston2015

Enjoy these Great 2015 Teleseminars Via Replay

Don’t leave opportunities on the table . Experience each of these teleseminars as a replay.

July 2015

Calendar of NGH Teleseminars

Sun Mon Tue Wed Thu Fri Sat

1 2 3 4

5 6 7 8 9

10 11

12

13 14 15 16

17

18

19 Hypnotic Charisma: Wendy Packer and Ralph Benko http://budurl.com/packer2015

20 21 22 Learn About Becoming A Golf Specialist with Laura Boynton King http://iTeleseminar.com/72364539

23 Imaginary Gastric Band Surgery Anthony DeMarco http://budurl.com/demarco2015

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Continuing the Tradition of

All teleseminars shown are scheduled for 9 PM Eastern

Click hyperlinks for login/listening information for each teleseminar.

Counting down to the 2015 NGH Convention— August 7, 8, and 9

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Photos from the 2014 NGH Convention

w w w . n g h . n e t

Home to website for the National Guild of Hypnotists.

t h e h y p n o t i s t s c o n v e n t i o n . n i n g . c o m

A place for sharing plans, ideas, and excitement about each upcoming NGH Convention.

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The NGH Facebook Fan page.

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The National Guild of Hypnotists group on Facebook.

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A public-facing blog for sharing NGH news (your news!) with current members, prospective members, clients, and prospective clients.

www.l inked in .com/groups /Nat iona l -Gu i ld -Hypnot is ts - Inc -NGH-48269 /about

The NGH Group on LinkedIn.

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A social network for all NGH members, created to help members interact with the Guild and its global membership base.

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NGH Twitter @NHGHeadquarters. Use HASHTAG #ngh15 when mentioning the 2015 NGH Convention.

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NGH Google+ Group

2015 NGH CATALOG AVAILABLE FOR DOWNLOAD

Connect with other NGH members and enjoy all the NGH news via these 9 social media and website locations.