National Farm to School Network - Nourishing Kids and Communities A Note to Presenters: This slide...
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National Farm to School Network - Nourishing Kids and Communities A Note to Presenters: This slide deck must be edited before you use it. This training
National Farm to School Network - Nourishing Kids and
Communities A Note to Presenters: This slide deck must be edited
before you use it. This training include a farm to school video.
The video is provided in two formats, on two separate slides. The
first video slide allows you to show the video through QuickTime.
No internet connection is needed in order to access the video on
this slide, but your computer must be equipped with QuickTime. The
second video slide embeds the video as a YouTube video. You will
need an internet connection in order to access the video through
YouTube. PPT must be in SlideShow View (not preview) in order to
play the videos. Please delete the video slide that you WILL NOT be
using. Any quote slide will have a note to the presenter in the top
of the notes section for that slide with instructions. Thank
you!
Slide 2
National Farm to School Network - Nourishing Kids and
Communities Farm to School: How it can add value to your business
Insert Name of Presenters Peer Leadership Network Photo:
Southeastern African American Farmers Organic Network
Slide 3
National Farm to School Network - Nourishing Kids and
Communities National Farm to School Network
Slide 4
National Farm to School Network - Nourishing Kids and
Communities Farm to School Peer Leadership Network Goal: Strengthen
farm to school training and technical assistance for stakeholders
through peer learning. 20 Peer Leaders selected in 4 stakeholder
groups: Farmers Child Nutrition Directors Educators / Teachers
Early Child Education Providers 12 peer trainings developed and
shared nationally Peer leaders available to provide one-on-one
assistance The Peer Leadership Network is a project of the National
Farm to School Network The project is supported by Newmans Own
Foundation
Slide 5
National Farm to School Network - Nourishing Kids and
Communities Presentation Outline What is Farm to School? Benefits
of Farm to School? Understanding the School Food Market The School
Meal Environment Advantages of Selling to Schools Farm to School
Success Stories Troubleshooting Common Challenges Resources and
Closing
Slide 6
National Farm to School Network - Nourishing Kids and
Communities What is Farm to School? Farm to school is the practice
of sourcing local food for schools or preschools and providing
agriculture, health and nutrition education opportunities, such as
school gardens, farm field trips and cooking lessons. Farm to
school improves the health of children and communities while
supporting local and regional farmers.
Slide 7
National Farm to School Network - Nourishing Kids and
Communities Farm to School: A Holistic Approach SCHOOL GARDENS
LOCAL PROCUREMENT EXPERIENTIAL EDUCATION FOOD & AG
CURRICULUM
Slide 8
National Farm to School Network - Nourishing Kids and
Communities What Farm to School Looks Like Sales direct to local
schools Sales to wholesalers, aggregators or food hubsand then to
schools Sales of your minimally processed product to schools
Promotion of your product in schools Cafeteria, classroom, assembly
or garden visits Education Student visits to your farm or farmers
market
Slide 9
National Farm to School Network - Nourishing Kids and
Communities Farm to School Video
Slide 10
National Farm to School Network - Nourishing Kids and
Communities Farm to School Video
http://www.youtube.com/watch?v=9SlpZ2tXP6k
Slide 11
National Farm to School Network - Nourishing Kids and
Communities Farmer Benefits of Farm to School 1. Expand market
opportunity, income potential 2. Sell surplus product 3. Diversify
market, help manage risk 4. Develop audiences for agritourism and
on-farm opportunities 5. Generate awareness and marketing
opportunity for farm and products 6. Increase demand and awareness
for local foods 7. Identify community members interested in
gleaning
Slide 12
National Farm to School Network - Nourishing Kids and
Communities Build Awareness of Your Business Farm names appear in
school menu or school newsletter Posters of farmers hang in
cafeteria or school campus Farmers visit schools Students share
information with family at the end of the day Farm to school events
appear in local media
Slide 13
National Farm to School Network - Nourishing Kids and
Communities Community Benefits of Farm to School Circulates money
within the community to support the local and state economy
Enhances nutrition education and healthy eating habits in students
and school staff Connects school nutrition staff directly with food
producers to offer increased selection of products for school
meals
Slide 14
National Farm to School Network - Nourishing Kids and
Communities School Food Market Opportunities Dollar value of food
purchases by school/district Current dollar value of local food
purchased Types of local products currently purchased If school is
interested in increasing local purchasing What local products are
schools interested in purchasing Any data that conveys to
possibilities and volume of sales to schools
Slide 15
National Farm to School Network - Nourishing Kids and
Communities Understanding School Food Farmers and schools speak a
different language, and operate with different needs and guidelines
Take time to get to know your local School Nutrition Directors and
learn to speak their language Many existing resources exist to help
guide you through the process of selling to schools Establishing
strong relationships and good communications is key!
Slide 16
National Farm to School Network - Nourishing Kids and
Communities What Schools May Require Products, Price &
Availability Bids & Specs Delivery Long Payment Schedule Proof
of Food Safety & Liability Insurance Student or Cafeteria
Education
Slide 17
National Farm to School Network - Nourishing Kids and
Communities Foods Schools Can Use Fresh fruits and vegetables
Frozen, canned or minimally processed fruits and vegetables
Proteins (chicken, beef, pork, turkey, etc) Fresh or frozen Whole
or minimally processed Grains, legumes and pulses Dairy Milk,
yogurt, cheese Locally produced food items Bread, bagels, chili,
applesauce etc
Slide 18
National Farm to School Network - Nourishing Kids and
Communities How Schools Use Local Foods School breakfast and school
lunch Fresh Fruit and Vegetable Snack Program Sampling and tasting
events After school program snacks and meals Special events Summer
feeding programs School fundraisers
Slide 19
National Farm to School Network - Nourishing Kids and
Communities Examples of Farmer Participation in Farm to School
Watermelon Day Each fall in Mississippi watermelon growers sell
their product to local schools. The farmers visit the schools to
serve the fruit to students in the cafeteria, and teach students
how watermelons grow. A Farmer in the School Garden Local farmers
visit schools to teach in school garden, tell stories about the
farm or cook with students in the classroom Farm Field Trips
Farmers can host groups of students for an on-farm experiences
Slide 20
National Farm to School Network - Nourishing Kids and
Communities SPROUT MN Food Hub Privately owned food hub with 37+
farmer participants from 8 counties All produce: asparagus to
zucchini Brainard, MN Sales to 3 school districts totally 35,000
pounds per year. Some education to students in the classroom and
cafeteria. The school market is a great opportunity. We are working
with 35+ area farms to aggregate food for schools. Weve created
jobs and wealth in the local economy. This is especially true for
the Amish growers in our network. We can offer them fair and
equitable opportunities selling to schools. One family farmer
increased his sales by roughly $4000 this year by participating in
the food hub. -Arlene Jones
Slide 21
National Farm to School Network - Nourishing Kids and
Communities Farm on St. Mathias Bob and Arlene Jones All specialty
crops Brainerd, MN Sales to school through a food hub. Education in
the classroom and cafeteria. Agritourism on farm, including farm
maze and farm tours. Arlene will send The revenue from selling to
schools makes a difference, we see the impact. The new revenue has
helped us expand, its a guaranteed market. In part this is because
we are close to the schools, we are seen as a community asset. So
when I go into a school to talk with kids about growing food, they
have a deeper connection because they have already been to our farm
or our corn maze -Arlene Jones
Slide 22
National Farm to School Network - Nourishing Kids and
Communities Gardens Gourmet Diane & Chuck Webb and Family
Diverse specialty crop CSA (carrots, potatoes, beets, squash,
watermelon, cantaloupe, tomatoes, cherry tomatoes to schools)
Henning, MN Sales to schools through a food hub. Some school visits
and considering farm field trips Last year our sales increased by
about 10% through farm to school. This year we are expecting 15%.
Schools give us the chance to extend our season after Labor Day
when sales at our on farm country store drop off. -Diane Webb
Slide 23
National Farm to School Network - Nourishing Kids and
Communities Miller Livestock Company, Inc Aaron & Melissa
Miller Northwest Ohio Sell 50 pigs and 10 lambs per year to Case
Western Reserve University through Bon Apptit Food Management
Company Met food safety requirements by working with food service
management company and establishing good communications With Bon
Apptit, the commitment to buy our product is made in advance of the
school year. This lets us know that our product is sold in advance
and takes that whole marketing piece out of the equation. The
contract provides a guaranteed income for us for the whole school
year. We know those payments will come in, because we know that
schools are responsible accounts. It's our bread and butter.
--Melissa Miller
Slide 24
National Farm to School Network - Nourishing Kids and
Communities Lake-to-River Cooperative Northwest Ohio 14 Growers
& Processors Fruits, vegetables, and some baked goods to
schools Farm to School is the bread and butter of this new
Cooperative. Local food is new here, and we stress the point that
the people that you are buying from in this Co- op are your
neighbors, they pay local taxes, lets support them. Well soon be
working with a local shared use commercial kitchen to minimally
process local products because that is what the schools are asking
for. About $1000 in weekly sales to twelve school districts. Apples
every other week during winter months Helped increase demand for
local food in the area by educating about price versus value and
the benefits of local foods.
Slide 25
National Farm to School Network - Nourishing Kids and
Communities Peach Crest Farm Susan Bergen Stratford, Oklahoma
Started small and only worked with a few schools but now is working
with 68 districts Crucial component of F2S is that food service
staff meet the farmers they are working with to foster
relationships Having a steady customer with a fixed price has
transformed our farm. We know how much to grow, and when we will be
shipping it. It gives us the steady customer that any farmer needs.
I highly recommend that any farmer look at making farm to school a
part of their farm plan. --Susan Bergen
Slide 26
National Farm to School Network - Nourishing Kids and
Communities Farm Name Here Farmer Name Farm Products Farm Location
How they engage with F2S (sales, education, agritourism)
Farmer/farm photo Quote from farmer about how farm to school
directly impacts their bottom line -Farmer Name
Slide 27
National Farm to School Network - Nourishing Kids and
Communities Common Challenges and how to face them As a group, we
will now have a chance to take through a common set of (perceived)
barriers, and how to overcome them. Please think through your
personal experience and the case studies Discuss! GAP, food safety
& liability insurance requirements Price point Delivery
Competition Food service versus farmer world views
Slide 28
National Farm to School Network - Nourishing Kids and
Communities Steps for Getting Started Create working relationship
with School Food Service Director and Educators Strong
relationships are the best first step Visit a local school, and
learn about their food service program Invite the school
administrators and teachers to visit your farm via farm field trips
Learn about which products you produce are used in school meals
Continue to learn about farm to school through resources listed in
handout
Slide 29
National Farm to School Network - Nourishing Kids and
Communities Start Small If you are looking for the best place to
start, think about starting small. Provide one product to a school
for taste testing activity Sell one item to a school for use in a
special menu item Offer to be the local source of one item that
already appears on the menu Coordinate products with the schools
Harvest of the Month or other campaign
Slide 30
National Farm to School Network - Nourishing Kids and
Communities Take Home Resources National Farm to School Network
www.farmtoschool.orgwww.farmtoschool.org Michigan Farm to School
Marketing Michigan Products to Schools: A Step-by- Step Guide
Washington Dept of Ag Farm to Cafeteria Connections Bringing Local
Food to Local Institutions Grower Perspectives on Farm to School: A
Survey of Interested Farmers, Ranchers and Other Producers
Slide 31
National Farm to School Network - Nourishing Kids and
Communities www.farmtoschool.org
Slide 32
National Farm to School Network - Nourishing Kids and
Communities National Farm to Cafeteria Conference April 15-18, 2014
in Austin, Texas www.farmtocafeteriaconference.org
Slide 33
National Farm to School Network - Nourishing Kids and
Communities October is National Farm to School Month More
information at www.farmtoschoolmonth.org
Slide 34
National Farm to School Network - Nourishing Kids and
Communities Evaluation and Future Assistance Complete the training
evaluation form Future one-on-one training
Slide 35
National Farm to School Network - Nourishing Kids and
Communities Thank You! Name Title Organization Phone E-mail
Website