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Page 1: NATIONAL DIRECTOR RECRUITMENT AND ADMISSIONS … Library/mnp/images/pdf/Education Canada Group... · • Implement a succession management ... National Director Recruitment and Admissions

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Position Profile

NATIONAL DIRECTOR RECRUITMENT AND ADMISSIONS

ABOUT EDUCATION CANADA GROUP & ROBERTSON COLLEGE

Education Canada Group (ECG), and it’s Robertson College’s provides high quality

business, health and technology programs tailored to industry and market needs and

designed to prepare students for new careers in shorter periods of time. ECG

demonstrates their commitment to each student’s success through quality instruction,

government-approved and tailored curriculums, professional instructors with real

world experience and dedicated student advisors.

ECG and Robertson College are headquartered in Winnipeg, Manitoba. Robertson

College offers programming through campuses in Winnipeg and Brandon, Manitoba

and in Calgary and Edmonton, Alberta as well as an On-line division. ECG strives to be

Western Canada’s leader of private colleges in Canada.

With over 3000 student starts annually, ECG has established six strategic priorities:

• Growing and diversifying revenues

• On-line leadership

• International business

• Learning and employment outcomes

• Valuing our employees

• Partnerships

The National Director Recruitment and Admissions Position

(Robertson College)

Reporting to the Chief Strategy Officer/EVP, Business Development and working collaboratively with regional / site team

leaders and managers across all campuses and divisions, the National Director Recruitment and Admissions will lead the

successful recruitment, qualification and admission of students who will embrace their studies and pursue careers in their

chosen fields. The successful candidate will provide direction, coaching and support to student admissions advisors and

student financial administrators in four sites across the ECG campuses. He / she will establish / enhance approaches,

processes and procedures that will consistently achieve admissions, retention and revenue targets.

The National Director Recruitment and Admissions will establish and nurture positive and productive relationships with

corporations, employers, industry representatives and governments to promote student referrals, the delivery of customized

Purpose

Education Canada Group provides

global access to purposeful

education for students in their

pathway to successful careers,

with flexibility in time and delivery

without the limits of place and

distance.

Vision Education Canada Group will be

Western Canada’s leading

provider of quality health,

technology and business education

with a global purpose.

Values • Integrity

• Focused on student outcomes

• Innovation and quality

• Value our employees

• Partnership

• Fiscal responsibility

• Accountability

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programming and employment opportunities for students. He / she will ensure the recruitment and admissions functions

are compliant with all regulations and that all reporting meets requirements and timelines.

Candidates who have a positive and service-oriented approach, are tech savvy and motivated by achieving results will find

this role invigorating. If you thrive in fast paced, changing environments while ensuring there is accuracy and attention to

detail, this is a rare opportunity that you will want to explore.

Leadership Accountabilities

Accountability 1: Planning and Operational Management

• Develop and monitor the execution of the operational plan for the recruitment and admissions functions,

ensuring they are aligned with the purpose, vision and strategic priorities of ECG

• Develop and implement ethical, effective and efficient recruitment and admissions processes and practices

that meet all provincial and federal regulatory agency requirements and ECG standards

• Establish standards, metrics and targets for admissions’ key results areas such as leads to appointment,

appointment to interviews, interviews to registrations and registrations to starts that encourage individual

and team development and drive revenue and profit growth

• Continuously enhance through ongoing tracking and monitoring a progressive lead generation and

management system that ensures admission targets are met for each program including student referrals,

leads and retention

• Work with marketing to align the plans for growth and business development and ensure they reflect brand

standards, awareness and positioning and are based on competitive marketing analysis

Accountability 2: Financial, Administrative and Organizational Leadership

• Establish and maintain a culture of accountability, excellence, team work, compliance and performance

within the recruitment and admissions functions and between these functions and all campuses

• Provide ongoing individual and group coaching to motivate representatives to achieve objectives

• Work closely and collaboratively with information technology to ensure the student admissions system

functionality and processes are synced with all communication systems

• Provide input to the annual budget and monitor to identify any variances

• Organize and conduct orientation seminars, open houses and student awards days

• Working closely with human resources, implement strong human resource practices that ensure highly

qualified staff are recruited and retained, performance expectations are clearly defined, and the

compensation and reward structures appropriately compensate individuals for their contribution and

incent desired behaviours

• Implement a succession management and professional development process to ensure staff have the

appropriate competencies to effectively perform the activities of their positions and advance within the

organization

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Accountability 3: Stakeholder and Partner Relations

• Develop a strong and visible presence within the communities, acting as an ambassador for ECG and

continuing to raise its profile

• Establish and maintain positive working relationships with government, regulators, industry associations

and employers

The Necessary Education, Experience and Competencies

The National Director Recruitment and Admissions is responsible for ensuring the successful recruitment and admissions of

students and requires strong leadership skills to work effectively with the executive and senior management teams,

admissions advisors and student financial administrators, campus leadership, industry, government and the regulator.

Candidates must be able to demonstrate several leadership and technical competencies.

The ideal candidate for this position will have a degree in business or a related discipline, complemented with a minimum of

ten years sales management experience in geographically disbursed service or program delivery organizations. The next

National Director Recruitment and Admissions will have extensive experience, supported by in-depth knowledge of how to

use progressive sales technologies, tools and approaches in combination with the analysis of data and information to achieve

results. He / she must have outstanding oral, written and presentation communication skills and a demonstrated record of

providing visionary leadership, strong management oversight and accountability and effective coaching. Previous experience

in a Canadian post- secondary institution would be considered an asset.

Candidates must be able to legally work in Canada and travel by car and air in Canada and internationally.

Competency Requirements

Integrity • Keeps the greater good of the organization in mind at all times

• Makes principle-centered decisions

• Assumes responsibility, accountability and follows through when making commitments

• Demonstrates sincerity, honesty, respect, empathy and adherence to standards and values of ECG

• Maintains composure and perspective in difficult or volatile situations

• Builds others’ trust in his/her professionalism, expertise and ability to get results

Visionary

Leadership

• Has broad knowledge and perspectives

• Establishes a shared vision and common goals and creates the environment where the function can be innovative and accepting of appropriate risks

• Adopts a long-term view of portfolio strengths, weaknesses, opportunities and risks in a changing operational environment

• Respects the unique roles of all internal and external stakeholders

• Able to clearly articulate a practical vision for the future, a credible case for change / enhancement and to influence and inspire others to work as part of a team toward that vision

• Promotes cooperation, collaboration and partnerships between individuals or groups both within and outside of ECG, ensuring everyone understands each other’s roles, responsibilities and contributions

• Able to identify critical issues and risks that will have an impact on the admissions function

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Effective Oral,

Written and

Presentation

Skills

• Defines the principles and framework of effective organizational communication

• The ability to actively listen to messages being communicated by all stakeholders

• Articulates complex ideas in a clear understandable way

• The ability to create and conduct engaging presentations to small and large groups

• Develops well-constructed documents and reports

• Provides sound, credible and thorough information to the Executive and ensures the Executive is appropriately informed of issues

• Effectively facilitates meetings and discussions to assist participants in reaching shared decisions and fostering positive relationships

Excellent

Judgment

• Efficiently and effectively perceives and assesses situations.

• Understands when decisions require input and when they do not

• Asks the right questions to get the information needed

• Draws sound conclusions and recommends changes in policies and practices as required

• Identifies the impacts and risks associated with decisions and takes appropriate risks

• Influences decisions that challenge the status quo and provoke growth and positive development in the organization

• Takes responsibility for difficult decisions

• Ensures the Executive is appropriately informed of issues

• Defines decision-making model(s) / principles / criteria for others

• Able to utilize objective, factual and valid information from a variety of sources to make informed decisions, understand the potential impacts, and keep all relevant parties informed

Results

Orientation and

Resource

Management

• Incorporates the needs of students when setting standards, strategies and direction

• Sets goals and priorities that maximize the use of resources available to consistently deliver results based on organizational direction and stakeholder expectations

• Able to identify, obtain and effectively allocate the resources required to achieve applicable goals

• Driven to meet a high standard of performance

• Monitors progress towards a goal, anticipates problems and makes adjustments when necessary

Financial

Acumen

• Understands the necessary models for strong financial performance

• Able to guide and interpret data analytics

• Implements strong budgeting, financial reporting and monitoring processes

We ask that individuals with an interest in further exploring this exciting opportunity contact:

LILLIAN WONG, Senior Manager MNP Consulting

MNP LLP

Email: [email protected]

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About Winnipeg Winnipeg is the vibrant capital city of Manitoba and lies at the geographic

heart of North America. “The Peg” is located in the fertile Red River Valley

at the junction of the Red and Assiniboine Rivers. One of the most

economically and culturally diverse cities in Canada, Winnipeg is well

known for its cultural achievement, flourishing arts scene, and welcoming spirit.

A “City of Sunshine” we have the highest average number of sunlight hours

in Canada with an average summer temperature of 25.4°C and an average

winter temperature of -12.9°C.

Well known as a transportation hub and the “Gateway to the West”, key

industries in Winnipeg include aerospace, agribusiness, finance and

insurance, health and biotechnology, information and communications,

electric power and apparel and furniture manufacturing. Major employers include Investors Group, MTS Allstream, Great West Life, Palliser Furniture, Motor Coach Industries, New Flyer, Boeing, Standard Aero, Pollard Banknote and Bristol Aerospace.

Our city is in the midst of expansive growth and development that is cementing our reputation as a community with growth

opportunities in every industry and sector. Here we highlight but a few of the exciting initiatives underway:

CentrePort – The development of an inland port which will be a hub of transportation activity that brings together road, rail and

air cargo to a central location for re-distribution with the intent of facilitating international trade and distribution and creating

value added services as goods move thought the supply chain. Winnipeg’s proximity to the geographic centre of North America,

and 20,000 acres of land around the airport will be capitalized on to expand Winnipeg’s position as one of North America’s most

important trading centres.

Assiniboine Park & Zoo Expansion – Winnipeg’s premier green space is already visited by millions of people annually and already

boasts the Leo Mol Sculpture Garden, the Assiniboine Park Zoo, a Conservatory, and the Lyric Theater at which free concerts

play throughout the summer season. With the establishment of the Assiniboine Park Conservancy, a private not-for-profit

corporation dedicated to improving its infrastructure and services, the park and zoo are quickly expanding upon their world-

class floral, zoological, artistic and activity based attractions to deliver internationally renowned entertainment and recreation options. The Journey to Churchill exhibit and the planned Diversity Gardens will attract visitors from around the world.

The Canadian Museum for Human Rights – located in the heart of downtown

Winnipeg, the Canadian Museum for Human Rights, Canada’s first federal

museum located outside Ottawa, is housed in an iconic building and will be a national and international destination and a centre of learning where

Canadians and people from around the world can engage in discussion and

commit to taking action against hate and oppression. Opened in 2014, it

enhances the public understanding of human rights, promotes respect for

others, and further cements Canada’s reputation for championing human

rights issues from right here in Winnipeg.

SHED – CentreVenture Development Corporation’s proposed Sport,

Hospitality and Entertainment District (SHED) development plan for

downtown Winnipeg includes an outdoor public square, two new mixed

commercial developments, and additional parking facilities in addition to plans for expanded retail development and expansion

of Winnipeg’s sheltered skywalk system.

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New Stadium – World-class athletic and recreation venues have been

constructed near the University of Manitoba. The facility includes a

new stadium with over 33,000 seats and 40 private suites with

additional hospitality areas, and a new fitness centre.

James Richardson International Airport – The $585 million

transformation of Winnipeg’s airport including the construction of a

new terminal, access road, parkade and an additional hotel means

Winnipeg’s ever-increasing passenger and cargo traffic levels will

continue to be managed safely and efficiently. With expanded retail

services reflective of Winnipeg, the ability to accommodate more and larger international flights, the opening of a new bus terminal, and

the relocation of the Canada Post plant nearby, Winnipeg’s airport is

literally positioned to become one of the busiest in Canada.

With over 935 parks, 24 golf courses, 50 indoor arenas and curling rinks, 40 galleries, 50 theatres and performance venues, and

20 libraries we believe in community, recreation and fun. Some of the top attractions in Winnipeg include:

The Assiniboine River walk - a lighted pathway that lies on the north shore of the Assiniboine River from the Forks to the

Legislative Grounds.

The Manitoba Centennial Centre - home to Canada’s Royal Winnipeg Ballet, the Winnipeg Opera Company and the Winnipeg

Symphony Orchestra, located in downtown Winnipeg includes the Concert Hall and Planetarium and the Manitoba Museum.

Rainbow Stage - located at Kildonan Park offers fun, superb, award winning performances of popular Broadway hits in a covered

outdoor setting.

The Manitoba Theatre Centre – Canada’s first English-speaking regional theater and a model for regional theatres throughout

North America; presents over 250 performances annually for more than 150,000 theatre lovers.

Fort Whyte Centre for Environmental Education - is a wild oasis offering forests; self-guided trails, an interpretive centre and

fresh water aquarium.

We enjoy numerous unique festivals in our community including the Red River Exhibition with Manitoba’s largest midway and a

wide variety of family entertainment. Folklorama is the largest running multicultural event in the world of its kind, held

throughout the city for two consecutive weeks during the summer months. The Winnipeg Fringe Theatre Festival is the second-

largest fringe festival in North America. The annual Winnipeg Folk Festival is internationally renowned, 40 years old and running

strong. The Festival du Voyageur is one of North America’s longest running winter festivals. These along with numerous others including Winnipeg International Children’s Festival, and the Winnipeg Jazz Festival, which hosts some of the finest Jazz

Musicians from around the world and converges at the Winnipeg Art Gallery (Canada’s oldest public Art Gallery,) help ensure

that our unique contemporary culture grows and thrives.

Adding to the excitement of two professional sports teams, the Winnipeg

Blue Bombers and the Winnipeg Goldeyes, True North Sports and

Entertainment brought us back our beloved Winnipeg Jets.

There is no shortage of entertainment options and we have a sophisticated

and open cultural scene. Canada’s crossroads is easy to get to by land, rail or

air; but difficult to leave.

For more information on Winnipeg please visit www.winnipeg.ca,

www.economicdevelopmentwinnipeg.com, www.winnipeginlandport.ca,

and www.centreventure.com.