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16-17 October 2015 National Conference on Sustainable Growth of Business : Strategies and Challenges Department of Management (HRM & IB) Faculty of Commerce & Management Organized by deemed to be a university under section 3 of UGC Act.,1956 THE IIS UNIVERSITY INNOVATION INSPIRATION SYNERGY JAIPUR

National Conference on Sustainable Growth of Business ...aview.in/downloads/events/Updated-National-Confernce-Brochure.pdf · Faculty of Commerce & Management ... pleasure to invite

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16­17 October 2015

National Conference on

Sustainable Growth of Business :Strategies and Challenges

Department of Management (HRM & IB)

Faculty of Commerce & Management

Organized by

deemed to be a university under section 3 of UGC Act.,1956

THE IIS UNIVERSITYINNOVATION INSPIRATION SYNERGY

JAIPUR

DEAR COLLEAGUESIt is our immense pleasure to invite you to the National Conference on “Sustainable Growth of Business:Strategies and

Challenges” which is being held at The IIS University, Jaipur on 16­17 October 2015.

In the present highly volatile business scenario, one of the primary concerns of the policy planners and business

organisations is to strike a perfect balance between practicing sustainability and maintaining growth. The issue of

sustainability holds immense importance for companies at the global level. This involves diverse players including

customers, employees, investors, shareholders, policymakers, activists, analysts and suppliers, all of whom have vested

interests and concerns regarding corporate activities and business trends. It is high time we redefined the various business

functions so as to focus strategically on sustainable development.

Keeping this objective in mind, the conference aims at providing a significant platform for academicians, researchers and

practitioners to initiate deliberations on the various fields of business and their increasing role towards attaining

sustainable development. The conference, is, thus an attempt to bridge the gap between industry and academia and

promote awareness on issues related to sustainable growth.

This conference has, therefore, been planned to achieve the following objectives:

To explore contemporary issues related to Human Resource Management, Marketing, Finance, and allied areas

To promote deliberations for sustainable business growth

To analyse strategies and challenges for achieving sustainable business growth

To bridge the gap between industry and academia

ABOUT

JAIPURJaipur, the Pink City

of India, is the

starting point for

the vis i tors of

Rajasthan. The

C a p i t a l o f

Rajasthan, Jaipur,

casts an unusual

spell on the travellers with its royal

palaces, forts and monuments,

revealing a historic past of chivalrous

warriors, aristocratic royal ladies, art

& craft, literature & science.

Moreover handicrafts like miniature

paintings, textiles, blue pottery and

jewellery make it a shopper's

paradise .

ABOUT THE IIS UNIVERSITYThe IIS University is a deemed­ to­be­a­university

(placed in category 1 by MHRD, Government of India)

under the section 3 of the UGC Act, 1956.

Established in 1995, as the International College for Girls,

was declared a deemed­to­be a­ university by the

Ministry of Human Resource Development(MHRD) in the

year 2009 leading to the establishment of The IIS

University. The new university took off with a commitment to promoting quality

education, research and innovation. With over 4500 students and 215 staff members,

The University offers a wide array of Semester­based undergraduate, postgraduate

and research programmes which make for a robust academic environment. Apart from

the regular courses of study, the University offers a wide range of career­oriented

subjects like Tourism Business, Advertising & Brand Management, International

Business, Human Resource Management, Visual Arts, Fashion Designing, to name a

few. The University has also taken a lead in introducing courses aimed at developing

skills and competencies which would further enable the students to keep pace with the

times. We believe in the three Es: Efficiency, Excellence and Effectiveness. The Review

Committee constituted by the MHRD placed The IIS University among the first 38

'Deemed­to­be­Universities' under Category '1', according the young, vibrant

university the status it deserved.

SUB THEMESTechnical Session­I : Changing Scenario of HR in India

Human Resource Branding

Human Capital Nurturing

Human Resource Audit and HR Research

Role of HR in Building Sustainable Enterprise

Talent Retention

Cross Cultural Diversity and Innovation

Technical Session­II : Emerging Trends in Finance

Financial Globalisation and Sustainable Finance

Financial Reporting and Corporate Governance

Public Finance Sustainability

Financial Market Innovations

Financial Inclusion

Technical Session­III : Marketing Innovations : A Paradigm Shift

Green Innovation and Sustainability

Customer Relationship Management

Digital Marketing

Green Consumerism

Sustainable Transformation and Role of Marketing

Market Mapping

Corporate Social Responsibility

Technical Session­IV : ICT­Strategies & Challenges

Leveraging Emerging Technology for Sustainable Growth

E­innovation for Sustainable Growth of Business

Green ICT Applications

The above mentioned sub themes are indicative. Authors may also submit papers relevant to the theme of the Conference.

SUBMISSION OF ABSTRACTSAn abstract of about 300­500 words including the title, author (s) and address typed in MS Word in single spacing should be

submitted by 30 August 2015.

Title MS Word in Times New Roman (Size 16 Points) in single spacing

Affiliation MS Word in Times New Roman (Size 12 Points)

Authors MS Word in Times New Roman (Size 14 points)

Abstract MS Word in Times New Roman (Size 12 points) in single spacing

The abstract should include the title of sub theme at the bottom of the page and a brief note about: Statement of Problem,

Methodology, Analysis, Findings and Keywords (4­5). Paper presentation in the conference will be permitted only when the

participant has registered for the conference and submitted the full paper. No abstract will be taken into consideration for

pre­conference publication without registration fee. On spot papers will not be accepted.

A hard copy of the abstract should be submitted along with a CD or through e­mail at [email protected]

Ten minutes time will be given to each speaker.

Presentation to be prepared in MS Power Point and brought in a

CD or USB memory stick.

LCD projector facility will be provided for delivering presentations.

ORAL PRESENTATION

IMPORTANT DATES Last date for Abstract Submission 30 August 2015

Last date for Registration 30 September 2015

Submission of Full papers 30 September 2015

VENUE Vinayak (AV)Hall,

The IIS University Campus

SFS, Gurukul Marg, Mansarovar,

Jaipur­302020

REGISTRATION DETAILS Registration up to On the Spot

30 September 2015 Registration

Students and Research Scholars `800 `1000

Faculty Members `1200 `1400

Industry Experts `1600 `1800

No travel reimbursement will be made by the organizers

Accommodation can be booked on request. The payment for the same will be borne by the participants.

TRAVEL & ACCOMMODATION

A request for registration, in the prescribed form along with the registration

fee may be sent to The IIS University on or before 30 September 2015.

The registration fee is payable either by DD in favour of "The IIS University, Jaipur" or in cash or online. No Cheques or

money order will be accepted.

For online payment, the details are :

(You can directly transfer the fund in our account)

A/c Holder The IIS University

Branch SFS, ICG Campus, Mansarovar, Jaipur

A/c No. 09871450000152

IFSC HDFC0000987

Registration fee includes Delegate kit, Lunch and High Tea.

Photocopy of the registration form may be used.

The registration form can also be downloaded from the University

website www.iisuniv.ac.in.

Acceptance of form is subject to remittance of registration fee.

Convener

Dr. Ankita JainSr. Asstt. Professor, Deptt. of HRM & IB

The IIS University, Jaipur

Dr. Seema Singh RathoreSr. Asstt. Professor, Deptt. of HRM & IB

The IIS University, Jaipur

Core Committee Members

Dr. Roopam Kothari, Dr. Mahima Rai, Ms. Srishti Agarwal, Ms. Nivedita Singh

and Dr. Purnima Sharma

Prof. Raakhi Gupta, Prof K.S. Sharma, Prof. Subhash Garg, Prof. M.K.Sharma,

Prof. N.K. Jain and Prof. Pradeep Bhatnagar

ORGANIZING COMMITTEE

ADVISORY COMMITTEE

Organizing Secretary

CONFERENCE PATRON

Dr. Ashok GuptaVice Chancellor

The IIS University, Jaipur

For Details

Dr. Ankita Jain Dr. Seema Singh Rathore

09783307046 09783307217

Dr. Roopam Kothari Dr. Mahima Rai

08875003237 08003095365

SFS, Gurukul Marg, Mansarovar, Jaipur-302020Ph : 0141-2397906, 2400160, 2400161 � Fax : 0141-2395494 � Email : [email protected] � Web: www.iisuniv.ac.in

deemed to be a university under section 3 of UGC Act.,1956

THE IIS UNIVERSITYINNOVATION INSPIRATION SYNERGY

Members

Ms. Deepika Singh, Dr. Chhavi Jain, Dr. Manisha Sharma, Dr. Ruchi Jain (FSG),

Dr. Ankita Chaturvedi and Ms. Shilpie Chakravarty