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National Coco Coir Inter-AgencyTechnical Working Group
OIC-ARD Marcelina S. AlcantaraNational Coco Coir Industry Cluster Coordinator
Review of Coco Coir Industry Performance
Value Chain Map
Prospects and Business Models
The Way Forward Vision
Goals, Objectives & Strategies
Programs and Projects
Indicator 2011 2012 2013 2014
o Domestic Sales (PM) 42.47 104.07 131.97 176.3
o Investments (PM) 453.88 293.75 135.88 110.06
o No. of Jobs 631 4,029 4,443 5,162
o MSMEs assisted 181 240 284 285
o Comm-based processing
16 50 70 64
o Loans Facilitated 4.0 5.86 30.93 9.2
o Org’ns strengthened 16 51 133 72
o # of SSF projects Approved & Amount (PM) as of Oct. 2014
- 3035.40
7656.43
15529.823
Indicator 2011 2012 2013 2014
o Areas Planted/ Replanted (ha)
29,750 131,205 542,185 21,195**
o Fertilization (ha) 6,160 197,916 39,438 2,375**
o Farmers Assisted 6,160 141,936 71,388 418**
o Road Projects Completed with Bio-Engineering Solution (in sq. meters)
225,046 488,656 2,741,623* 7,204,088*
* based on DPWH report during NTWG mtgs** based on DTI Regions’ reports
Indicator CY 2014
TARGETS
2014
Acco
%
Accomplished
o Domestic Sales (PM) 112.38 176.3 156.9%
o Exports (US $ M) 1.115 6.909 619.6%
o Investments (PM) 72.9 110.06 151%
o No. of Jobs 4,412 5,162 117%
o MSMEs assisted 303 285 94.1%
o CBE Assisted 67 64 95.5%
o Org’ns strengthened 21 72 342.9%
o # of SSF projects Established (As of
October 2014)
# of Jobs Generated - 7,606
# of MSMEs assisted – 784;
# of Other Beneficiaries: 40,668
155
o SSF – Project Cost 29.823 M
AREA NO.OF SSF
REGION 3 1
REGION 4A 7
REGION 4B 1
REGION 5 10
REGION 7 2
REGION 8 8
REGION 9 3
REGION 10 10
REGION 11 3
REGION 13 (CARAGA)
4
TOTAL 49
Based on the reports submitted by member Regions.
Propagation
Decorticators/
baled fiber
producers
Coco Peat Processors
(peat blocks, loose form,
grow bags, input to org fertilizer)
Traders /
Consolidators/
Exporters
Government Institutions: DA-PCA/CIIF/DTI/DOST/DPWH/DENR LGU
Small Coco Farmers/Coops/Assoc’ns/Processors/Exporters/Traders
Phil Coconut Industry Cluster Team (Coir & Peat)
Production
& Expansion
Fertilization
Twines & Coconet Producers
SUPPORT INDUSTRIES (Transport/Machineries/Ancillaries)
GDH Producers (coir pots, door
mats, tufted mats
Inputs Basic Processing
Trading Secondnary Processing
Dehusking
Husk Gathering
Stitched mats producers
Rubberized mats producers
Twines & Coconet / coco fascines
Producers
Market
Distributors /
Malls
Local Farms/
Nurseries/
Commercial
Gardens
Export Market
DomesticMarket
DPWH
Contractors
Mining Comp.
Research & Development Institutions
113 enterprises, 8,500 workers
565,000 hectares188, 333 farmers
Coco Nets / Coco Twines
Stitched mats◦ Mattresses
◦ Plant liners
◦ Planting materials
Tufted Mats
Coir ropes/cordage
Organic fertilizer with peat as raw material
Peat blocks
Coir Geotextile
/ Coconets/
Coco Fascines
Domestic (DPWH Projects,
Mining Sites, NIA Irrigation
canals)
Export - China, Asia, US
Coir Mattresses/
Rubberized Coir
Export & Domestic Market
(Bed Mattresses and Car
Seats)
Car seat
Coir Tufted MatsDomestic and Export Market
(US, EU and Asia)
Coir Twines /Yarns Domestic (Inputs to coco net
weaving & tufting)
Export - China, Asia, Europe &
USA
• Europe market for cut flower (exports more than $2B/year)
• Locally, for nurseries, grow-outs of trees, landscaping
• Green houses using soil-less, hydrophonic system
Brick Type Block Type Loose Form
Coco Peat as a multi-purpose soil conditioner and
growing medium (horticulture & vegetation). It is the
best alternative to mined peat moss.
Animal bedding (Japan market)
Domestic market - input to organic fertilizer, animal bedding, soil erosion,
horticulture
Value addition per 1 Metric Ton of Fiber
husks
Trading
Products:
1. Geotextile / Coconets
2. Coco Twines
3. Coco Fiber
COCO FIBER PRODUCTION
HUSK GATHERING
INPUTS
COCO TWINE PRODUCTION
COCO NET/ GEOTEXTILE
PRODUCTION
P8,500 @
P8.50/kilo
P2,000
huskshusks husks
TRADING
fiber fiber fiber
twine twine
P35,000 @
P3.50/hank
Coco
nets
P83,250 @ P45/
meter
10,000 husks
1 ton fiber
10,000 hanks @
15 m /hank
37 rolls of coco
Net @ 1x50 m
Per roll w 1” eye
P72,150 @
P39.00/roll
( Community-Based Integrated Processing)
Fiber
TwinesCoir Netspeat
Big- Brother Integrator(Decorticating Plant OutsourcesTwining to Communities and serves as Integrator)
Core Integrator
Big-Brother
(Vander Knapp as Buyer &
Processor of Coco Peat from
Decorticating Plants
Approximately 80,000 MT
existing capacity of
decorticating plants
produces 186,666 MT of
Coco Peat + the existing
piles of unutilized coco peat
(Tufting Facility as Market Consolidator of coco twines)
Tufting Facility:
- Est Prodn Cap: 700 m/day
- No. of twines: 450,000 meters/day
- At least 500 twiners
“The Philippine Coconut Coir Industry as a globally
competitive and modernized industry with complete
capabilities to produce high-value downstream coir
products, at a sustainable rate, equally benefiting all
stakeholders towards inclusive growth.”
Phl Coir: World’s
Top 3 in Export
by 2016
Strategic Objective by 2016
1
2,058,053 2,591,492 3,380,057
15000000
22500000
33500000
50000000
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
2010 2011 2012 2013 2014 2015 2016
In U
S$
Coco Coir Export Target (2013-2016)
Year
2
Strategic Objective by 2016
3
Strategic Objective by 2016
4
Strategic Objective by 2016
5
Strategic Objective by 2016
Indicators 2013 2014 2015 2016
Exports (US$M)15.0 22.5 33.75 50.00
Domestic Sales (PM)500.0 750.0 1,125.0 1,685.5
Investments (PM)750 1,050 1,470 2,000
Jobs (No.)3,750 5,250 7,500 10,000
Production Volume (MT)25,000 37,500 52,250 83,000
SMEs Assisted300 350 400 450
Farmers Assisted130,000 150,000 180,000 200,000
Coir Industry Cluster Strategic Objectives
1. Weakening export price for fiber2. High transport cost3. High power cost4. Lack of farm-to-market roads5. Need to produce more value-added products6. Low productivity7. Limited access to efficient technologies and equipment8. Weak community participation9. Limited access to other export markets10.Poor utilization of coir and peat in the domestic market
To develop and
expand production
and domestic supply-
base of coco coir
value-added products
Redistribution Strategy
Market Development &
Promotion Strategy
To expand domestic
and export markets for
coco coir products
Productivity &
Technology Upgrading
Strategy
Market Development & Promotion Strategy
Institutionalization of a market information network system
(generation, processing, continuous updating and dissemination -
to operators at all levels of the VC- of market and other related info)
Policy advocacy to invoke widespread use of coco coir products,
i.e., government projects, private buildings, use in other industries
Facilitation for market matching between community enterprises
and big-brother exporters, contractors
Capacity building on market negotiations
Domestic Market
ACTORS: Community-Based Enterprises, Processors, Traders, Users
ENABLERS : LGUs, DTI, DA-PCA, DPWH, DENR, MGB, Industry Cluster Teams
Market Development & Promotion Strategy
Extensive market research
Market promotion through participation in
international fairs and similar international
exposures
Market matching / linking
Strengthen market information network
Export Market
ACTORS: Processors, Exporters, Traders
ENABLERS : DTI-BETP/FTSC, DA-PCA, Philcoir, Industry Cluster Teams
Redistribution Strategy
Increase participation of coco farming families into the
industry Value-Chain
Organization and/or capacity-building of small
farmers cooperatives at the barangay levels
Assistance in setting up consolidation centers (town
levels) for efficient collection and delivery of coco
husks
Provision of skills and techno transfer to develop
community-based coco coir processing enterprises
ACTORS: Farmer Cooperatives, Community-Based Enterprises
ENABLERS : LGUs, DA-PCA, DTI, DOST, DOLE, DAR, Cluster Teams , PhilCoir
Redistribution Strategy
ACTORS: Farmer Cooperatives, Community-Based Enterprises,
Processors, Consolidators & Exporters
ENABLERS : LGUs, DA-PCA, DTI, DOST, DOLE, DAR, Cluster Teams
Provision of Shared Service Facilities (SSFs) for
community-based processing such as coir twining
and weaving
Provide entrepreneurship training/seminars for CBEs
Facilitation for establishment of strong linkage
(market & technology) between coconut farmers and
other actors within the value-chain
Financing support to CBEs
Productivity and Technology
Upgrading Strategy
Farm Productivity & Efficiency
Planting/replanting of coconut using improved species
Promotion of regular fertilization for coco trees using
indigeneous materials, i.e., coco peat, etc.
Continuous R&D to increase nut production
Improve practice of de-husking process
ACTORS: Farmers and Farmer Cooperatives
ENABLERS : LGUs, DA-PCA,
Productivity and Technology
Upgrading Strategy
Processing Plant Productivity & EfficiencyProvision of productivity trainings such as GMP
Develop and/or promotion of cost efficient technology
on processing of other value-added products of coco
coir, i.e., rubberized coir, stitched mattresses, tufted
mats, etc.
R&D on coco peat processing technology & other
product uses
ACTORS: Community-Based Enterprises, Processors
ENABLERS : LGUs, DTI, DOST, DOLE, Cluster Teams
1.0 Strengthening of Convergence (national, regional, provincial)
2.0 Market Development and Promotion- Domestic- Export
3.0 Production and Productivity Development/Farming & Processing
4.0 Technology Development and Promotion
5.0 Entrepreneurship Development
6.0 Investment Promotion and Facilitation
7.0 Financing
8.0 Institutional Development
9.0 Policy Advocacy
2011-2016
Area of Concern Policy /Program / Project Resp
Agency/
Partner
Impl’n
Sched
A. Market development
and promotion
(domestic & export
market)
1. Limited market awareness
2. Lack of market
research
3. Weak linkage of actors
within the value chain
Market Development, Promo
and Expansion Program
Market Information System and Info
Dissemination down to the community level
processors
Market Research- trends and uses of other
coco coir fiber and peat as well as potential
markets for coir products
Marketing Skills Development /Capacity
Building Program for Coco Farm-
entrepreneurs/ farmer organizations
Market facilitation and matching to increase
market access (domestic and export) within
the value chain)
DTI, DA- PCA,
FIDA , DAR,
LGU,PHILCOIR
PCA, DTI-BETP,
DTI, DA-PCA,
LGUs
DTI, DA-PCA
PHILCOIR
2013-2016
2013-2016
2013-2016
2013-2016
PAPs, 2013-2016
Area of Concern Policy /Program / Project Resp
Agency/
Partner
Impl’n
Sched
A. Market development
and promotion (dom &
export market)
4. Validation & promotion
of high value products
5. Lack of info
dissemination on PNS
of coco coir and peat
products
Market Development, Promo
and Expansion Program (including
high – value products)
Market information and identification of
value added and high value products
Extensive market promotion program
including participation in international
fairs & exhibits
Strict implementation of PNS for coco
coir fiber and peat products acceptable
in the global market
DTI, DA-PCA
PHILCOIR
DTI, DA-PCA
PHILCOIR
FIDA, DA-PCA,
DTI
PHILCOIR
2013-2016
2013-2016
2013-2016
PAPs, 2013-2016
Area of Concern Policy /Program / Project Resp
Agency/
Partner
Impl’m
Sched
6. Low domestic market
utilization for coir
products
Domestic market promotion program for
use of coir products (stitched coir mats
for furniture & car industry; etc)
Expand utilization of coconet or
geotextile in construction, slope
protection and erosion control projects;
stream bank and river
protection; mangrove protection; road
construction, mined-out areas, National
Greening Program; etc.
Institutionalize utilization of peat in
fertilization and food security programs
DTI, PCA,
PHILCOIR,
DPWH, DENR,
MGB, DAR
PHILCOIR
DA, PCA,
LGUs,
PHILCOIR
2013-2016
2013-2016
2013-2016
PAPs, 2013-2016
Area of Concern
Program / Project/
Activity
Resp.
Agency/
Partner
Impl’m
Sched
B. Farm Production and
Productivity
7. Need to sustain supply
of coconuts/husks
8. Infrastructure Support
- Lack of farm to
market roads as well
as secondary roads
within coconut farms
Enhancement of Farm Production and
Productivity Program
Extensive Coconut Planting, Replanting &
Fertilization Program
using coco peat as soil enhancer or as
major component of organic fertilizer
Sustain the Advocacy on “May Pera sa
Bunot” & proper de-husking practice
Facilitate establishment of husks
consolidation centers
Construction of farm to market roads
especially those in coconut farm areas;
construction of secondary roads within
coconut farms
DA-PCA,
LGUs,
PHILCOIR
DA-PCA, DTI,
LGUs,
PHILCOIR
DA-PCA, DTI,
LGUs,
PHILCOIR
DPWH, DA,
Congress
LGU,
PHILCOIR
2013-2016
2013-2016
2013-2016
PAPs, 2013-2016
Area of Concern
Program / Project/
Activity
Resp.
Agency/
Partner
Impl’m
Sched
C. Technology Dev‘t/
Transfer
9. Inadequate value-adding
for coco fiber
Technology Development and Promotion
Program
Commercialization of existing and efficient
technology on value-adding of coco fiber and
coco peat, such as:
- stitching machines
- rubberizing machines
- technology for tufted mat
- technology for bristle fiber
- technology for geotextile
- technology for fully automatic looms
R&D Program for globally competitive products
using high end energy saving machine
Development of technology protocols for use of
peat in crops
DOST, PCA,
DTI, PHILCOIR
DOST, SUCs,
CHED,
PHILCOIR
DOST, DA,
PCA,
PHILCOIR
2013-2016
2013 –
2016
2013 - 2016
PAPs, 2013-2016
Area of Concern
Program / Project/
Activity
Resp.
Agency/
Partner
Impl’m
Sched
Technology Development and Promotion
Program
Formulation of organic fertilizer mixture for rice,
corn, coconut, sugar, cassava, other crops and
vegetables using coco peat
R&D - coco peat for livestock and poultry
bedding
Development/Promotion of Community-based
processing technologies
Skills Development/Upgrading Training Program
on enhanced and new value-adding
technologies
DOST, DA,
PCA,
PHILCOIR
DOST, DA,
PCA,
PHILCOIR
DOST, PCA,
CITC,
PHILCOIR,
DTI
DOST, PCA,
DTI, DAR
2013 - 2016
2013-2016
2013-2016
2013- 2016
PAPs, 2013-2016
Area of Concern
Program / Project/
Activity
Resp.
Agency/
Partner
Impl’m
Sched
C. Technology Dev‘t/
Transfer
10. Lack/Inefficient
decorticating equipment/
machines
Technology Development and
Promotion Program
Efficiency upgrading of available machines
(decorticating machine, drying and twining
equipment)
Standardization of small decorticating machines
and determination of the economic-sized
business model, including the type of
decorticating machines, other necessary
equipment and critical factors to be sustainable
and financially viable
Provision of Shared Service Facilities (SSF)
DOST, PCA,
CITC, DAR
PHILCOIR
DOST, DA,
PCA, FIDA,
DTI, CITC,
PHILCOIR
DTI, PCA,
DAR, DOLE
2013-2016
2013-2016
2013 – 2016
PAPs, 2013-2016
Area of Concern Policy /Program / Project Resp
Agency/
Partner
Impl’n
Sched
D. Entrepreneurship
Development
11. Need to create a culture
of entrepreneurship
among coco farmers
E. Institutional
Development
12. Weak participation of
coconut farmers/families
in the industry
Entrepreneurship Development Program
Sustained Conduct of Entrepreneurship
Trainings to farmer organizations
Development and expansion of Community-
based coir enterprises
Institutional Development & Strengthening
Program
Organize & Strengthen coconut farmers ,
processors/decorticators and traders
organizations– industry cluster/value chain
approach
Institutionalization of Value Chain as Tool for
convergence
Continuous Training on Value Chain Approach
DTI, DA-PCA,
DAR, LGUs
PHILCOIR
PCA, DA, DAR,
DTI, PHILCOIR
PCA, DA, DAR,
DTI, PHILCOIR
DTI, DAR, DA-
PCA, PHILCOIR
2013-
2016
2013-2016
2013-2016
2013-2016
PAPs, 2013-2016
Area of Concern Policy /Program / Project Resp
Agency/
Partner
Impl’mS
ched
Capacity – building for geotextile
application & installation
Full implementation of the Organic
Agriculture Act – R.A. 10068,
specifically
on the utilization of coco peat.
DPWH,
PHILCOIR
OP, DA, PCA,
LGU,
PHILCOIR
2013-
2016
2013-
onwards
PAPs, 2013-2016
Area of Concern Policy /Program / Project Resp
Agency/
Partner
Impl’n
Sched
F. Access to Financing/
Generation of
Investment
13. high operational and
financing cost;
limited capitalization
14. Financing for other value-
adding businesses
15. support for marketing and
logistics
CIIF Investments in Common Service
Facilities and marketing/distribution
facilities as well as high value
machineries and equipment
(Thru the President’s directive)
Financing Window for the Coco Coir
Industry (including other value-adding
production)– farmers and
processors/manufacturers and exporters
Make available ACEF and
Export Support Fund for processors/
manufacturers and exporters
Promotion of Business Opportunities in the
industry especially in the areas of logistics
(warehousing, transportation), consolidated
supply marketing
OP, CIIF, PCA,
PHILCOIR
DBP, LBP,
UCPB, OTHER
GFIs, SBC,
CIIF, DA, ACEF,
DTI, EDC, BSP,
PHILCOIR
DTI, BOI, PCA,
PHILCOIR
2013-
onwards
2013-2016
2013-2016
PAPs, 2013-2016
Area of Concern Policy /Program / Project Resp
Agency/
Partner
Impl’n
Sched
G. Improvement of
Policy & Business
Environment
16. Streamline the
regulatory procedures
H. Monitoring &
Evaluation
17. Official figures
(exports) do not
match with industry
players report
Policy Advocacy Program
Establishment of a National Coco Coir
Industry Development Council
Review and rationalize regulations and/or
procedures
Continuous advocacy to expand utilization
of coir products
Strengthened Monitoring and
Evaluation
Designate the oversight agencies
Advocate for the streamlining/validation of
reported figures with the NSO
PHILCOIR,
Concerned
NGAs
DA-PCA, FIDA,
PHILCOIR
PHILCOIR
DA-PCA, DTI,
PHILCOIR, NSO
2013
2013-
2016
2013-2016
PAPs, 2013-2016
