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kazakhstanika.kz | godovoi.kz | indigoprint.kz COMPANY PRESENTATION NATIONAL BRANDING AGENCY «KAZAKHSTANIKA»

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Page 1: NATIONAL BRANDING AGENCY KAZAKHSTANIKA»kazakhstanika.kz › upload › userfiles › files › -Kazakhstanika_Base_20… · Burlakov Roman . Layout Designer. Kozhevnikov Yaroslav

kazakhstanika.kz | godovoi.kz | indigoprint.kz

C O M PA N Y P R E S E N TAT I O N

NATIONAL BRANDING AGENCY«KAZAKHSTANIKA»

Page 2: NATIONAL BRANDING AGENCY KAZAKHSTANIKA»kazakhstanika.kz › upload › userfiles › files › -Kazakhstanika_Base_20… · Burlakov Roman . Layout Designer. Kozhevnikov Yaroslav
Page 3: NATIONAL BRANDING AGENCY KAZAKHSTANIKA»kazakhstanika.kz › upload › userfiles › files › -Kazakhstanika_Base_20… · Burlakov Roman . Layout Designer. Kozhevnikov Yaroslav

OUR CLIENTS

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Kazakhstanika National Branding Agency is a team of highly qualified professionals with an experience of more than twenty years in the market of Kazakhstan. More than forty people currently work in Nur-Sultan and Almaty offices. The professional and innovative approach enables us to solve efficiently the tasks of any degree of complexity.

OUR MISSION Strengthening reputation and increasing the value of Kazakhstani companies intangible assets.

OUR GOAL Creating the instruments to promote Kazakhstani companies, making their brands stronger, contributing to the development of the Kazakhstani business community

SPECIALIZATION The state, raw material, financial and industrial sectors of the economy.

kazakhstanika.kz | godovoi.kz | indigoprint.kz

Page 5: NATIONAL BRANDING AGENCY KAZAKHSTANIKA»kazakhstanika.kz › upload › userfiles › files › -Kazakhstanika_Base_20… · Burlakov Roman . Layout Designer. Kozhevnikov Yaroslav

OUR SPECIALIZATION

BRANDING WEB PROJECTSANNUAL REPORTS

PRINT &POSVIDEO PROJECTS PROMOTION STRATEGY

kazakhstanika.kz | godovoi.kz | indigoprint.kz

Page 6: NATIONAL BRANDING AGENCY KAZAKHSTANIKA»kazakhstanika.kz › upload › userfiles › files › -Kazakhstanika_Base_20… · Burlakov Roman . Layout Designer. Kozhevnikov Yaroslav

The company employs more than 40 highly professional employees in Almaty and Nur-Sultan cities. Our company has a twenty-year experience of preparation and publication of Annual Reports in the market in Kazakhstan. Let us introduce some of them.

Evgeniy MomotDirector General,

Kazakhstanika National Branding Agency LLP

Gaziz BegaliyevRepresentative of Kazakhstanika

Agency in Nur-SultanIndigoPrint Printing House

Director

Alimbetova ZamiraFinancial Department

Manager

OUR TEAM

Gakhov Sergey Project Director,

Journalist

Syutkina XeniyaProduction Director /

Account Manager

Uraimov AlmazArt Director

Bissenbayev BerikCommercial

Department Director

Bragin Anatoliy Art Director

Ospanova SaltanatKazakh Translator and

Editor

Stepanova LyudmilaTechnical Editor,

Proofreader

Glushkova Tatyana Development Director /

Account Manager

Rotanova YelenaAdministrative

Department Director

Edward Peat Consultant

Bukeyeva BalzhanEnglish Translator and

Editor

Valker VladimirIllustrator Designer,

Photographer

Molodykh Anna Illustrator/Artist

Leitman LyudmilaLayout Designer

Burlakov Roman Layout Designer

Kozhevnikov YaroslavLayout Designer

kazakhstanika.kz | godovoi.kz | indigoprint.kz

Page 7: NATIONAL BRANDING AGENCY KAZAKHSTANIKA»kazakhstanika.kz › upload › userfiles › files › -Kazakhstanika_Base_20… · Burlakov Roman . Layout Designer. Kozhevnikov Yaroslav

THE SPECIAL IZED WEBSITE www.godovoi.kz

Our company offers professional project implementation and projectmanagement in respect of publishing the Annual Report for your company asa part of a wide range of services.

According to our experience, an Annual Report is the most efficientpromotional instrument for medium-sized and large businesses. Neither thewebsite nor the company leaflet or even the PR article not provide yourpartner with the information that can be provided by the Annual Report. Thedocument discloses the company’s performance to the maximum extent andsuch instrument results in a positive feedback only, since it is the fairest one.

We can offer you implementation of the Annual Report project – from anidea and concept creation to mail circulation.

In particular, analyzing the existing text of the Annual Report, such asstructure, disclosures, indices, etc. Enhancing the content, such asinterviewing, technical queries, workgroups, determining report goals,infographic blocks, insertions, citations, accents in information. Translatinginto Kazakh and English. Mail circulating using the list (Kazakhstan andabroad).

In negotiations with a client, we determine what should be included in theproject of the Annual Report issuance. We prepare a presentation consistingof major graphic solutions, including a cover, inner page design, colorscheme, etc. Working directly with the structure, text and layout is the nextstage.

For more details of Annual Reports making andpublishing and for our portfolio and offers, pleasevisit www.godovoi.kz

kazakhstanika.kz | godovoi.kz | indigoprint.kz

Page 8: NATIONAL BRANDING AGENCY KAZAKHSTANIKA»kazakhstanika.kz › upload › userfiles › files › -Kazakhstanika_Base_20… · Burlakov Roman . Layout Designer. Kozhevnikov Yaroslav

kazakhstanika.kz | godovoi.kz | indigoprint.kz

THE ONLY AGENCY IN KAZAKHSTANwith its own ful l -cycle production and the latest equipment of the PRO category

OUR EQUIPMENT:• graphic stations for design, layout and

preparation of files for printing;• prepress equipment;• printing equipment: printing by the offset digital printing

machines;• finishing machinery : machine-aided creasing and folding;• hot and cold laminators;• blind embossing machines and registered embossing machines;• cutters, indexing and tab cutters, round corner machines;• case-making machines to produce book covers, page and carton backing machine

(for several layers of materials);

• comb binding machines;

• numbering, punching and creasing machines

We c a n p r i n t a c i r c u l a t i o n s t a r t i n g f r o m o n e c o p y.

Kazakhstanika National Branding Agency is an agency with its own full-cycleproduction. Indigo Print Printing center, which is a member of the consortium, isa leading company in the Kazakhstan market of production of printed materials.

The first in Nur-Sultan city, the latest model for digital printing ofthe PRO category - RICOH 7200x opens up the new productioncapacity.This model has improved the color stability due to the automatic calibration bymeans of built-in stream sensors and to recording enhanced capabilities withautomatic adjustment function. The availability of the fifth printing stationallows to expand portfolio of offered printing services thanks to the capabilityto print in one press any layouts using the white color along with CMYK, that isespecially important when working with color and transparent materials.Besides the white, transparent, neon rose and neon yellow, the series Pro C7200Xsupports the hidden (invisible) red toner, used for data protection purposes. Highperformance rates are achieved due to printing speed of up to 95 or 85 sheets perminute, as well as to the recto-verso printing in materials up to 700 mm in automaticmode and to one-side printing in materials up to 1 260 mm. The 2 400 x 4 800 dpiresolution allows to get the images of excellent quality.

www.indigoprint.kz

Page 9: NATIONAL BRANDING AGENCY KAZAKHSTANIKA»kazakhstanika.kz › upload › userfiles › files › -Kazakhstanika_Base_20… · Burlakov Roman . Layout Designer. Kozhevnikov Yaroslav

WE BUILD WEBSITES

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WE PUBLISH ANNUAL REPORTSKazakhstanika is a title partner of the Annual Reports competition in Kazakhstan

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WE CREATE BRANDS

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WE SHOOT VIDEO

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Page 13: NATIONAL BRANDING AGENCY KAZAKHSTANIKA»kazakhstanika.kz › upload › userfiles › files › -Kazakhstanika_Base_20… · Burlakov Roman . Layout Designer. Kozhevnikov Yaroslav

WE PUBLISH BOOKS

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ADVERTISING STRATEGIES

Key success factor for a promotion iis a properly chosen positioning of a Brand and a Product. Sometilmes it is worth to take immediately thought for an advertising strategy development of a company (advertising campaign). A growing number of companies realize the need for the strategic planning of the promotional activity.

Advertising strategy for a company is a clean-cut scheme of promotion, and it’s congruent with vision for future business development, that allows to make many managerial decisions with confidence, and in some cases, to create/change the products.

It covers the full marketing complex, which is required for an effective performance in the market: information about the market, consumers and competitioners, forecasts and trends in the target segments, assortment strategy and pricing strategy, distribution activity and positioning strategies, marketing plan, planned channels of communication, budgets and properly, key visual.

Promotional instruments

WEB &SMM

VIDEO + TV/RADIO

PRINT+ POS

COPYRIGHTAND COMMUNICATION

IDEA AND CREATIVITY

Page 15: NATIONAL BRANDING AGENCY KAZAKHSTANIKA»kazakhstanika.kz › upload › userfiles › files › -Kazakhstanika_Base_20… · Burlakov Roman . Layout Designer. Kozhevnikov Yaroslav

WE MAKE PRINT & POS MATERIALS

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Customer feedback is essential to us, therefore we always ask our customers of the results after the project has been implemented. Such approach helps us to find vulnerable spots in our business process and promptly implement the projects to improve quality of services delivered in compliance with ISO 9001 Quality Management System.

Thank you for your feedback — we really appreciate it!

kazakhstanika.kz | godovoi.kz | indigoprint.kz

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ALMATYHeadquarters of Kazakhstanika NBA

A15E5B5, office 319, Temir Tau BC, 236B, Gagarin Ave., Almaty, Kazakhstan

Т.:+7 727 391 25 07

Е.: [email protected]

NUR-SULTANRepresentative office of Kazakhstanika NBA

Office 310, Square BC, 46/1, Turan Ave., Yesil District, Nur-Sultan, Kazakhstan

Т.: +7 7172 252 676