Embed Size (px)
Citation preview
Guerrilla Job Search
When is the best time
to look for a job?
Why Listen to Us?
25,348,000 3,248,000
25,348,000 Hires(6 Months - June to Nov. 2010)
3,248,000 Openings (30 Days – Nov. 2010)
How?Source: www.bls.gov
Job Hunters Employers
vs.You look this way
They look this way
Today a job may find you!
The Game Has Changed
34.2 Weeks to Find a Job!
Average Job Search 1) Look for advertised jobs2) Apply with traditional resume 3) Wait for phone to ring …
Duration: 34.2 weeks (8+ months), on average. Can you afford that?
Guerrilla Job Search 1) Create list of target employers2) Create resume that resonates3) Get resume to hiring managers
Duration: 6-10 weeks, on average
Advertised jobs are here
Where Have The Jobs Gone?
Step 3: adfafasdfdHousekeeping
• Link to the audio is on the last slide
• Please turn off cell phones• Hold questions until Q&A
Force Multiplier
Step 1:Choose 1 Job, 10 Employers
“Monster Hack”Step 1 Example:The Monster “Hack”
“Monster Hack”Step 1 Example:The Monster “Hack”
Step 1 Example:The Monster “Hack”
Step 2: Create Marketing Documents
“Monster Hack”
Why does a Guerrilla Resume work?•Developed by a recruiter …•One page …•Graphics and/or logos …•Quotes …
Step 2 Example:Guerrilla Resume
“Monster Hack”
3 keys to a Guerrilla Cover Letter:1.Attention: Start with a name2.P.S. -- Always gets read3.Focus on the reader: You, you, you!
Step 2 EXTRA Example:Guerrilla Cover Letter
“Monster Hack”
Focus on the readerWrong:“I am applying for a job where my 10 years of experience will be rewarded with a challenging and room for advancement …”Right:“You will benefit from my 10 years of experience, which can grow profits for your team…”
Step 2 EXTRA Example:Guerrilla Cover Letter
Step 3: Build Your Online Profiles
If you’re not here, you’re nowhere:•ZoomInfo•LinkedIn•Facebook•Twitter
Step 3: adfafasdfd
Step 3 Example:LinkedIn Cheats
What you need:•Headline that hooks– 3 Skills (“Skill A, Skill B, Skill C”)– Promise + Skills (“I save 34% with A, B, C”)
•Professional picture•Solid, keyword-rich summary•Numbers-rich experience•Recommendations
Step 4: Launch Your Networking
Get in the game!•Be helpful to others•Create your “commercial”•Voicemails (use scripts)•Extreme Networking
Step 3: adfafasdfd
Step 4 Example:Extreme Networking
Recruit yourself -- network with the “newly departed”•Find former employees on Google•Call to ask “humble” questions •Expect results! Example? Bob …
Step 5: Meet Decision Makers
Goal: Business meetings, NOT job interviews. Tactics:•Snow Globe•Aspirin Letter•Trojan Thank-You Note•Email Chain Letters•Coffee Cup Caper
Step 5: The Coffee Cup Caper
Step 5: The Coffee Cup Caper
What is the sweet sound of success?Listen …
Ordinary Job Search• Steve Cobain was laid off by Fortune 500 employer …• Took outplacement services offered to him …• In 9 months, he sent out 1,500 ordinary resumes …
met 4 decision makers for interviews … got 0 job offers
Guerrilla Job Search• In 6 weeks, he created a list of 10 target employers … • Sent out 10 Guerrilla Resumes via Coffee Cup Capers … • Met 8 decision makers for interviews … got 6 job offers• Hired at 6 figures in job created for him -- in 6 weeks
Still to Come…• How to continuously improve• How to land more job offers, faster• Your questions answered!
RECAP: What’ possible in a Guerrilla Job Search• In 6 weeks, he created a list of 10 target employers … • Sent out 10 Guerrilla Resumes via Coffee Cup Capers … • Met 8 decision makers for interviews … got 6 job offers• Hired at 6 figures in job created for him -- in 6 weeks
Step 6: Continuously Improve
3 “kaizen” job-search questions:1.What’s working?2.What’s not?3.What’s next?Bonus: Get a buddy to help
Step 7: How to Land in 10 Weeks
Guerrillas persist after others quit•10 x 10 Follow-up •White Paper•Competitive Analysis•30-60-90 Day Plan•The “Killer” Interview Question that made 717 enemies …
Step 3: adfafasdfd
Step 7 Example:The “Killer” Interview Question
How to turn 1 interview into 5• “Ms. Smith, in my research I found the
following competitors (name up to 5). Can you tell me what they are doing that keeps your executive team up at night?”
• Use this information to get hired by the interviewer … or those 5 competitors!
