2. Team Green Britain Bike week is a national celebration of
cycling and the UKs largest mass participation cycling event. With
over half a million people joining in last years nationwide events,
the event reaches out to a families, schools and companies exactly
the sort of people our radio stations broadcast to. Selected
stations from the FRS Portfolio will joining in the nationwide fun
in a variety of ways - from giving out tips to help listeners get
ready for the rides, to getting their DJs out there on two wheels
too! Our local stations are all set to get set go, and with a
Sponsorship/ Promotion, your brand can ride on the success of the
week! Location of events
3.
Why Use Sponsorship & Promotions?
The perfect way to communicate with your target audience in an
interactive and engaging way. Key messaging is brought to life by
being weaved into the competition mechanics. Presenter involvement
in promoting the campaign is an invaluable endorsement for the
brand."
4. Client Led Promotions First Radio Stations excel in retail
promotions .
5.
With events happening across the UK, FRS stations are perfect
placed to ensure maximum coverage:
6.
Six Week Sponsorship
We propose a bespoke 6 week Sponsorship , beginning mid May and
continuing up to and including National Bike Week June 18 th - 26
th , across 5 of our radio groups, covering key areas of the
UK.
As the Nation Bike Week approaches, its the ideal time to start
thinking about health and fitness.
This sponsorship is the perfect way to reach both the
health-conscious, and those who could do with a little
encouragement!
A series of 40 second trails will be played out 3 times a day ,
and changed weekly. They will consist of a variety of top tips for
fitness perfection, and easy, do-able ways to keep healthy!
A webpage will further enhance the effectiveness of this
sponsorship. It will include a hyperlink to the National Bike Week
website as well as other promotional information and graphics. Live
reads will notify listeners of events in their area, and push to
the website for more information.
7. Laydown
Weeks 1 6
3 x 40 sec promo trails (infomercials) 06:00 19:00
2 x 30 sec Live Reads 06:00 19:00
8. Delivery 94,990.80 12.2 31.8 3896 47495 All services (5)
42,705.00 11.6 30.2 1842 21352 UTV Radio 13,555.08 12.6 37.3 540
6777 Total UKRD 7,514.64 12.4 30.2 303 3757 Tindle Radio Anglia
25,951.32 13.8 34.8 939 12976 Lincs FM Group 5,264.76 10.6 24.2 249
2632 kmfm Group Laydown (Cost ()) OTH TSA % (Reach) Reach (000's)
Impacts (000's) Service
9. Production, Online Activity and Total Cost Total Cost on UTV
Group, UKRD, Lincs Group, KMFM Group and Tindle: 98,990.80 2,500
0.00 2,500 Online Activity all stations 1,500.00 0.00 1,500.00
Production - for all stations 80,742.18 14,248.62 94,990.80 Laydown
Net Commission Gross All Stations 84,742.18 14,248.62 98,990.80
Total cost
