Editorial Sponsorship Investment Opportunities

Sponsorship Proposal

Team Green Britain Bike week is a national celebration of cycling – and the UK’s largest mass participation cycling event. With over half a million people joining in last years nationwide events, the event reaches

out to a families, schools and companies – exactly the sort of people our radio stations broadcast to.

Selected stations from the FRS Portfolio will joining in the nationwide fun in a variety of ways - from giving out tips to help listeners get ready for the rides, to getting their DJs out there on two wheels too!

Our local stations are all set to get set go, and with a Sponsorship/ Promotion, your brand can ride on the success of the week!

Location of events

Why Use Sponsorship & Promotions?

The perfect way to communicate with your target audience in an interactive and engaging way. Key messaging is brought to life by being weaved into the competition mechanics.

Presenter involvement in promoting the campaign is an invaluable endorsement for the brand."

Client Led Promotions

First Radio Stations excel in retail promotions ….

With events happening across the UK, FRS stations are perfect placed to ensure maximum coverage:

Six Week Sponsorship

We propose a bespoke 6 week Sponsorship, beginning mid May and continuing up to and including National Bike Week – June 18th- 26th, across 5 of our radio groups, covering key

areas of the UK. As the Nation Bike Week approaches, it’s the ideal time to start thinking about health and

fitness. This sponsorship is the perfect way to reach both the health-conscious, and those who could

do with a little encouragement! A series of 40 second trails will be played out 3 times a day , and changed weekly. They will

consist of a variety of top tips for fitness perfection, and easy, do-able ways to keep healthy!

A webpage will further enhance the effectiveness of this sponsorship. It will include a hyperlink to the National Bike Week website as well as other promotional information

and graphics.

Live reads will notify listeners of events in their area, and push to the website for more information.

Laydown

Weeks 1 – 6

3 x 40 sec promo trails (infomercials) 06:00 – 19:002 x 30 sec Live Reads 06:00 – 19:00

Delivery

ServiceImpacts(000's)

Reach(000's)

TSA % (Reach) OTH

Laydown (Cost (£))

kmfm Group 2632 249 24.2 10.6 5,264.76

Lincs FM Group 12976 939 34.8 13.8 25,951.32

Tindle Radio Anglia 3757 303 30.2 12.4 7,514.64

Total UKRD 6777 540 37.3 12.6 13,555.08

UTV Radio 21352 1842 30.2 11.6 42,705.00

All services (5) 47495 3896 31.8 12.2 94,990.80

All Stations Gross Commission NetProduction - for all stations £1,500.00 £0.00 £1,500.00

Online Activity – all stations £2,500 £0.00 £2,500

Laydown £94,990.80 £14,248.62 £80,742.18

Production, Online Activity and Total Cost

Total Cost on UTV Group, UKRD, Lincs Group, KMFM Group and Tindle:

£98,990.80

Total cost £98,990.80 £14,248.62 £84,742.18