NATIONAL ASSOCIATION OF PLAN ADVISORS 2019 Media Kit · • Your complimentary Product Profile may only run during the first quarter of 2019. NAPA will provide a freelance editor

NATIONAL ASSOCIATIONOF PLAN ADVISORS2019 Media Kit

Informing & Connecting Retirement Plan Advisors

ABOUT US

2 | NAPA | 2019 Media Kit

The Voice for Advisors

The National Association of Plan Advisors (NAPA) is a nonprofit organization dedicated to providing a voice in Washington and beyond for the leading retirement plan advisors in America.

As the primary information and advocacy source for retirement plan advisors, NAPA is committed to providing timely and highly relevant content to the greater advisor community through thought leadership, legal and regulatory information, data, news and information. The hub for this information is the NAPA Net web portal, the NAPA Net Daily newsletter and NAPA Net the Magazine.

Who is NAPA?

Advocacy

NAPA is the trusted source for advisors, offering members:• Advocacy• Networking• Business Intelligence• Professional Development

14,00014,000members, strongand growing

90%90%are retirementplan advisors

250+250+Firm Partners,including all major broker-dealers,DCIOs, RIAs and recordkeepers

participants arecovered by the DCplans with whichNAPA members work

Morethan 4040millionmillion

$4$4trilliontrillionin DC retirement plan assets

under management withmembers and Firm Partners

More than

PRINT PRODUCTION

2019 Media Kit | NAPA | 3

FULL PAGE ADS ONLY• Trim Size: 10” W x 12” H• Full Page with Bleed: 10.25” W x 12.25” H• Full Page No Bleed: 9” W x 11”H

BELLYBAND• 4/C process one-sided• Final Trim & Print Area: 4.5” W x 22” H

(Add .125” bleed allowance if applicable)

TWO-PAGE SPREAD• Trim Size: 20” W x 12” H• Maintain minimum .25” safety area for live content

on outside edges of each page

ISSUE RESERVE MATERIALS MAIL

Spring 2019 January 30 February 11 March 15

Summer 2019 April 22 May 13 June 17

Fall 2019 July 22 August 12 September 16

Winter 2019 September 9 September 30 November 4

NAPA Black Book 2019 October 15 November 12 December 16

2019 CALENDAR

FILE PREPARATION • High Resolution (300 dpi) • Press-Ready • PDF required (Preferred file format: PDF/X-1a)• Bleed Marks: 0.125” from trim • Live Text: 0.375 from trim • All color images must be

CMYK (JPG/TIFF): 300 dpi Line Art: 1200 dpi

BROKER DEALERS • RECORD KEEPERS • DCIO FIRMS • AGGREGATORS • BROKER DEALERS • RECORD KEEPERS • BROKER DEALERS • RECORD KEEPERS • DCIO FIRMS • AGGREGATORS • BROKER DEALERS • RECORD KEEPERS • BROKER DEALERS • RECORD KEEPERS • DCIO FIRMS • AGGREGATORS • BROKER DEALERS • RECORD KEEPERS • BROKER DEALERS • RECORD KEEPERS • DCIO FIRMS • AGGREGATORS • BROKER DEALERS • RECORD KEEPERS • BROKER DEALERS • RECORD KEEPERS • DCIO FIRMS • AGGREGATORS • BROKER DEALERS • RECORD KEEPERS • BROKER DEALERS • RECORD KEEPERS • DCIO FIRMS • AGGREGATORS • BROKER DEALERS • RECORD KEEPERS • BROKER DEALERS • RECORD KEEPERS • DCIO FIRMS • AGGREGATORS • BROKER DEALERS • RECORD KEEPERS • BROKER DEALERS • RECORD KEEPERS • DCIO FIRMS • AGGREGATORS • BROKER DEALERS •

THE SERIOUS RETIREMENT PLAN ADVISOR’S “GO-TO” GUIDE.

2019

The annual NAPA Black Book directory is the definitive guide for America’s retirement industry leaders.

Exclusive to NAPA Firm Partners is the opportunity to reach the nation’s elite plan advisors with an Enhanced Listing. These listings consist of a full page comprehensive profile and a full page 4-color advertisement, prominently displayed in order to stand out from your peers.

The Enhanced Listing will also appear on the digital version of the Black Book, and will serve as an electronic reference tool for advisors and other retirement professionals.

Purchase an enhanced listing (full page ad and full page directory listing spread) in the 2019 edition (a $15,000 investment), and not only will you distinguish yourself from your category competitors, but you’ll also receive a complimentary NAPA Product Profile, valued at $7,500.

Please note: • This offer does not apply to previously booked Product Profiles. • Your complimentary Product Profile may only run during the first quarter of 2019.

NAPA will provide a freelance editor to write a full page sponsored executive interview, for any Firm Partner that commits by September 15 for an additional $5,000. The NAPA Firm Partner will have the rights to the PDF at no additional investment!

THE DEADLINE FOR BLACK BOOK SUBMISSIONS IS OCTOBER 15TH

Added Option

Reach America's leading retirement advisors all yearthrough the most trusted brand in the industry.

CIRCULATION 18,000+

INVESTMENT

EDITORIAL CALENDAR


SPRING 2019 (Distribution at NAPA 401(k) Summit)

Cover Top Women Advisors

SUMMER 2019 (Distribution at NAPA Fly-In Forum)

Cover Young Guns: Top Advisors Under 40

FALL 2019

Cover Wingmen: Top DC Wholesalers

WINTER 2019

Cover DC Advisor Teams

SPECIAL ISSUE: BLACK BOOK

An Advisor’s Guide to the Industry’s Top DCIOs, recordkeepers, distributors, TPAs as well as tools/technology and financial wellness providers.



2019








Added Option


CIRCULATION 18,000+

INVESTMENT



2019








Added Option


CIRCULATION 18,000+

INVESTMENT

BLACK BOOK


NAPA NET DAILY


E-MAIL NEWSLETTER ADVERTISING RATES

• A: Top Leaderboard (728 x 90) $900

• B: Top Island (300 x 250) $900

• C: Bottom Island (300 x 250) $825

• D: Bottom Leaderboard (728 x 90) $825

FILE SIZES AND ANIMATION SPECS• Maximum file size is 39kb. Static JPG or static GIF

only. There is no rich media on the newsletter.

MATERIALS DEADLINE• Creative must be received seven business days

prior to the campaign drop. • Linking URL for ad to be supplied. • URL must be in the format “https://” not “www.”

CIRCULATION: 32,500+

35,000newsletter opens/week

YOUR AD HERE

YOUR AD

HEREB

A

YOUR AD

HEREC

YOUR AD HERED

NAPA Net Daily is the most-read daily newsletter for plan advisors for market, practice management and regulatory information.

PRODUCT PROFILE


A Sponsored Product Profile allows you to reach 30,000+ NAPA Net Daily subscribers with your product or service message. You provide the content and choose the date (subject to availability) and NAPA will send the message on your behalf.

• Frequency: Upon Request, Mon.–Thurs., limit one per day

• Audience: NAPA Net subscribers who agree to receive sponsored content• Circulation: 30,000+

• Price: Q1–Q3: $8,000/per Q4: $9,000/per

PRODUCT PROFILE SPECS• HTML content must be provided 7 days

prior to launch for proofing, testing, etc.• 65 characters or fewer subject line

(note: “NAPA Net Product Profile” will precede all subject lines)

• Email width of 728px maximum

LIVE WEBCAST


Sponsorship

• Your preferred date

• Your preferred topic

• Your speaker (NAPA will provide a moderator)

• Marketed to all NAPA Advisor members (14,000)

• 50−minute webcast, including Q&A

• Members can earn one NAPA CE credit for attending

PRICE $12,500

Pre-webcast Promotion• Branding (logo) inclusion in 3 webcast promotional emails• Your branded PowerPoint presentation used during the webcast,

along with headshot of speakers

Post-webcast Promotion• Attendee listing, including advisor name, phone number and email

(subject to opt-in)

OverviewA Sponsored Webcast is one of the best ways for our NAPA Firm Partner providers to reach NAPA’s advisor audience. You choose the date (subject to availability), the topic, and the speaker – NAPA does all the work to promote your webcast to our member advisors. All sponsored webcasts are included as a NAPA member benefit and are therefore complimentary for our advisor members. During the live webcast, interactivity through submitted attendee questions is available if desired. The webcast will be recorded and remain on NAPA’s website available to our NAPA members for one year. Contact information for attending NAPA members, including email addresses, will be shared with sponsor for follow-up opportunities.

EXCLUSIVELY FOR NAPA FIRM PARTNERS

VODCAST


Sponsorship

• Your preferred topic

• Your preferred speaker

• Marketed to all NAPA Advisor members (14,000)

PRICE

Client-supplied Vodcast Recording $8,500

NAPA-assisted Vodcast Recording $17,000

OverviewVodcasts are a great way for our NAPA Firm Partner providers to reach NAPA’s advisor audience and position themselves as thought-leaders within the retirement planning industry.

You choose the speaker and topic, and record your own 30-minute video message, then supply it to NAPA. We will post it on NAPA-Net.org’s Vodcast library for 12 months, where our members can access it at their convenience.

Vodcasts are promoted as a complimentary NAPA member benefit.

Need help recording your Vodcast? NAPA is happy to assist you with a professional recording of your message.

EXCLUSIVELY FOR NAPA FIRM PARTNERS

NAPA-NET.ORG


AD DIMENSIONS

• A: Top Leaderboard (728 x 90) $50/CPM*

• B: Island (300 x 250) $50/CPM*

FILE SIZES AND ANIMATION SPECS• 39k max file size• Static or animated GIF files

HTML• No <span style> tags• Without JavaScript preferred

Standard Files• GIF & JPEG graphics to meet

above file size criteria

*All ads rotate with those of other sponsors, based on number of impressions purchased

YOUR AD HERE

YOUR AD

HERE

39,400unique visitors/month

(avg. jan–may 2018)

B

A

95,055monthly page views

(avg. jan–may 2018)

/

OPPORTUNITIES AND PRICING

2019 Media Kit | NAPA | 112019 Media Kit | NAPA | 11

FREQUENCYQuarterly

CIRCULATION18,000+

OPPORTUNITIES• Firm Partner

Full Page Ad: $10,500

• Accolade congratulatory Full Page Ad: $5,000

• Bellyband: $15,000

FREQUENCYDaily

CIRCULATION32,500+

OPPORTUNITIES• Top: 728x90 & 300x250,

$900/placement

• Bottom: 728x90 & 300x250, $825/placement

FREQUENCYAnnual (mid-December)

CIRCULATION18,000+

OPPORTUNITIES• Firm Partner Full Page

Ad + Full Page Directory Listing: $15,000

• Non-Firm Partner Full Page Ad: $10,000 (Placement Not Guaranteed)

PRINT DIGITAL LIVE

MAGAZINEE-NEWSLETTER

(NAPA NET DAILY)

FREQUENCYWeekly (Friday)

CIRCULATION32,500+

OPPORTUNITIES• Top: 728x90,

$900/placement

• Middle: 300x250 & Bottom: 728x90, $825/placement

E-NEWSLETTER (NAPA NET WEEKLY)

BLACK BOOK

FREQUENCYUpon Request, subject to availability (Mon.–Thurs., one per day)

CIRCULATION30,000+

OPPORTUNITY• Q1–Q3: $8,000/per

• Q4: $9,000/per

PRODUCT PROFILE

FREQUENCYUpon Request

OPPORTUNITIES• 728x90: $50 CPM

• 300x250: $50 CPM

WEBSITE

FREQUENCY• Upon Request, subject to

availability

OPPORTUNITIES• $12,500/per

• Archived for one year on NAPA-Net.org

SPONSORED WEBCAST

OPPORTUNITIES• Client-supplied Vodcast

recording: $8,500

• NAPA-Assisted Vodcast Recording: $17,000

• Archived for one year on NAPA-Net.org

VODCAST

FREQUENCYUpon Request

CIRCULATION32,500+

OPPORTUNITY• $5,000/per

TOPIC−SPECIFIC NEWSLETTER

EXCLUSIVELY FORNAPA FIRM PARTNERS

Gwenn PanessDirector, Key Accounts

703.516.9300 [email protected]

4245 N. Fairfax DriveSuite 750

Arlington, VA 22203

NAPA-Net.org

CONTACT

Documents

NATIONAL ASSOCIATION OF PLAN ADVISORS 2019 Media Kit · • Your complimentary Product Profile may only run during the first quarter of 2019. NAPA will provide a freelance editor