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NATIONAL ADVERTISING PROGRAM
AbOuT uS
For the past 15 years, duPont REGISTRY A buyers Gallery of Fine boats® has been thepremier marketplace for ultra affluent customers and the dominant media for luxury,sportfish, performance and classic boats.
With local and national tools to pinpoint your audience, duPont REGISTRY A buyers Gallery of Fine boats® has accomplished something no other publication can claim—a multimedia environment dedicated exclusively to reaching buyers.
by targeting affluent boat owners and enthusiasts worldwide, our marketing platform has connected sellers with the most exclusive buyers in the global marketplace.
Let us do the same for you.
Average Household Income
Household Average Net Worth
Average Age
Male/Female Ratio
Employment background
Average Assets
$315,000
$2.2 million
38.1
95.8/4.2
32.5% Top Management
89.9% Own Investments
Source: Simmons Research
duPont REGISTRY A buyers Gallery of Fine boats®
buyers are active, affluents, and ready to buy.
DEMOGRAPHICS
Subscribers
Monthly Newsstand Readers
Event & Misc. Distribution
Total Distribution
Readers Per Copy
4,000
10,000
31,000
45,000
2.9
• Circulation to every state and 54 countries
• Subscription list of Fortune 500 and Forbes 400 executives, celebrities and entertainers
• Available at select newsstands, bookstores and commuter terminals
Source: Simmons Research
“We don’t reach millions of readers;we reach readers with millions.”
- Publisher Thomas L. duPont
DISTRIbuTION
• Exclusive distribution to locker rooms of the NFL, NbA, MLb, NHL and PGA golfers
• uSCG, Florida Marina, Florida Yacht brokers, and California Marina mailing lists
• Marine Marketing in California
• Owners of registered uSCG vessels exceeding 39.5 feet
• 162 of the busiest private jet centers in North America
• Marinas and luxury brokers around the country
Affluent and ultra-affluent consumers readduPont REGISTRY A buyers Gallery of Fine boats®.
DISTRIbuTION
duPont REGISTRY A buyers Gallery of Fine boats®
is distributed at high-profile boat and automobile events.
EVENT PARTICIPATION
- Yacht & brokerage Show - Miami International boat Show- Palm beach boat Show - Atlantic City In-Water Power boat Show- WbS Fishing Tournaments - Norwalk International In-Water boat Show- Michigan City In-Water boat Show - Newport International boat Show - Annapolis boat Show - Fort Lauderdale boat Show - St. Petersburg boat Show - St. John’s Concours d’Elegance - boca Raton Concours d’Elegance - Amelia Island Concours d’Elegance - Winter Park Concours d’Elegance - Pebble beach Concours d’Elegance - duPont REGISTRY™ Cars & Coffee - barrett-Jackson Collector Car Auctions (Scottsdale, Palm Beach, Orange County, Las Vegas)
Average Time Spent Reading
Average Months Magazine is Kept
Source: Simmons Research
Readers spend a significant amount of time readingduPont REGISTRY A buyers Gallery of Fine boats®.
PRINTbuYER bEHAVIOR
81.5% of duPont REGISTRY A buyers Gallery of Fine boats®
readers responded to advertisements within a 12-month period.
2 Hours
6.3
• 400,000-plus unique visitors per month• 8-plus million page views per month• 11-plus minutes average visit time• 21-plus page views per visit
Source: Omniture
5 million buyers depend on duPontREGISTRY.com™ for their high-end purchases.
WEBbuYER bEHAVIOR
SuCCESS STORIES
“I received a phone call one morning from a man who identified himself as a Mr. Sprewell with the New York Knicks. He told me he was looking at our full-page ad in duPontREGISTRY A buyers Gallery of Fine boats® and was interested in a 2001 Azimut 68 we had advertised. He had initially been looking at buying a new boat, but thought differently when he realized the depreciation that comes with a new boat. unfortunately, the vessel he called on had already been sold, but we did, however, have a new 2002 Azimut 68 still in a dealer’s inventory. Within the next 30 days, Mr. Sprewell became the proud owner of a new 2002 Azimut 68 with a savings of over $500,000.
Not bad savings for just reading our duPont REGISTRY A buyers Gallery of Fine boats® advertisement!”
- David Lash, Admiralty Yacht Sales in Delray Beach, Florida
SuCCESS STORIES
“Thank you for your help and flexibility promoting our product line. Your frequent inclusion of editorial content, along with our display ads, proved to be an invaluable tool incommunicating the scope of brownie’s products and services to our customers. I am more than happy to recommend duPont REGISTRY A buyers Gallery of Fine boats® as a quality outlet for marine advertising.
Thanks again!”
- Michael Weiss, Brownie’s Marine Group in Fort Lauderdale, Florida
duPont Publishing, Inc.3051 Tech Drive
St. Petersburg, FL 33716(800) 233-1731
For more than 15 years, high-end sellers have relied on duPont REGISTRY A buyers Gallery of Fine boats® to build their business. Today, we offer a multimedia platform that includes display ads in our targeted publication, classified ads, complete web marketing programs and targeted direct mail campaigns along with special event marketing.
Look no further...
