N A T A L I E A D A M S◆ C O M M U N I C A T I O N S S P E C I A L I S T ◆

a d a m s n a t 9 3 @ g m a i l . c o m ◆ n a t a l l w h o w a n d e r . c o m ◆ 3 3 6 - 9 0 6 - 6 5 4 9

I am a senior public relations major at the University of Georgia. I have hadexperience in public relations, journalism, marketing and advertising -which have lead to finding my passions for account services, contentstrategy and storytelling. Real-life, hands-on experiences includinginternships, leadership positions and volunteering have left me morecreative, more client savvy, and more confident in the world of strategiccommunication.

P R O F I L E

P R O F E S S I O N A L E X P E R I E N C E

G r a p h i c D e s i g n I n t e r nT w i l i g h t C r i t e r i u m .F e b r u a r y 2 0 1 6 - P r e s e n t

E D U C A T I O N

A c c o u n t E x e c u t i v eC r e a t i v e C o n s u l t a n t sA u g u s t 2 0 1 5 - P r e s e n t

S p e c i a l E v e n t s C h a i rR e l a y F o r L i f e U G AE x e c u t i v e B o a r dA p r i l 2 0 1 5 - A p r i l 2 0 1 6

University of GeorgiaBachelor of Arts in Public RelationsNew Media CertificateGPA: 3.82May 2016

Adobe Creative Suite

Web Design

Digital Photography

HTML

SPSS

A F F I L I A T I O N S

Alpha Chi OmegaVP of Intellectual DevelopmentGraphics Chair2012-Present

PRSSAMember2014-Present

O r d e r o f O m e g aG r e e k H o n o r s A s s o c i a t i o nM e m b e r2 0 1 5 - P r e s e n t

W h a t e v e r i t T a k e sT u t o r2 0 1 4 - 2 0 1 5

S K I L L S

M a r k e t i n g C o n t e n t I n t e r nH W C r e a t i v e M a r k e t i n gF e b r u a r y 2 0 1 5 - A u g u s t 2 0 1 5

C o n t e n t I n t e r nT h i n k H RN o v e m b e r 2 0 1 4 - P r e s e n t

C o c a - C o l a S t u d e n tA m b a s s a d o rM R Y M a r k e t i n gJ a n u a r y 2 0 1 5 - M a y 2 0 1 5

Brainstormed and brought to life 10 campus-wide events to fundraise for the American Cancer Society,including a 5k, a date auction, a costume party and more. Every event had at least 300 in attendance and surpassed the fundraising of previous years. Work in conjunction with small executive board to manage hundreds of committee and team members, aswell as directly managing a committee of eight members.

Manage and copyedit over 2,000 web pages for a large-scale human relations firm.Edit for up-to-date coding, user readability, grammar and tone for the entire online database.

Oversaw the writing and editing of inbound marketing content including blogs, content offers and socialmedia for six full-time clients. Became inbound marketing certified by Hubspot.Worked hand-in-hand with clients to ensure that their story was being told through all materials.

Planned a campus-wide promotional event to perpetuate the positive brand image of Diet Coke withattendance of 250. Conducted a 12-week social media campaign that included graphics, photos and consumer generatedcontent.

Manage student-run group of six team members working with artist Jamie Calkin to research, plan,implement and evaluate a full-scale public relations and marketing campaign.Meet with client weekly to manage expectations and goals.Oversee that all facets of the campaign are running smoothly and that events, social media, mediarelations and marketing elements are being executed properly.

Design all graphics for Twilight Criterium, including: billboards, online advertisements, text advertisements,postcards, brochures, clothing and more.

Event Planning

Public Speaking

Content Strategy

AP Style

Leadership

S t a f f W r i t e rR e d & B l a c k P u b l i s h i n g C o .J u l y 2 0 1 4 - F e b r u a r y 2 0 1 5

Researched, interviewed for and wrote 4-6 articles every week for publish online and in print.Developed primary research initiatives for UGA-specific information.Strengthened writing skills in a variety of formats including: features, hard news, long form, lists and more.