Océ Nash Printingcase study

Nash Printing, Inc.

Nash Printing, Inc. leverages Océ VarioPrint 6000 technology to expand service offerings for two Sir Speedy franchisesWhen local businesses and non-profit organizations on Long Island, New York need business

documents produced quickly and with excellent quality, they turn to one of two Sir Speedy®

franchises owned by Nash Printing, Inc., a forward-thinking print operation with more than

five years of experience in the Long Island area.

With one shop in Huntington and another

location in Plainview, Long Island, Nash

Printing has successfully navigated the

transition from a traditional quick print

provider to an advanced print services

provider offering expanded capabilities.

Nash Printing’s Sir Speedy franchises are

independently owned and operated print

shops that specialize in one- or two-day

turnaround jobs for a diverse client list.

The growing print provider’s work runs the

gamut from booklets, manuals, personalized

direct mail, NCR forms and church bulletins

to graphic design, large-format printing,

on-demand color, mailing services and full

bindery services. In a highly competitive

market, Nash Printing differentiates itself

by combining the services of a full-service

commercial printer with the convenience

and efficiency of a quick printer. Nash

Printing adds further value with individual

attention, versatile ordering, management

and distribution of business documents,

guaranteed on-time completion and

advanced printing technology. It is this last

differentiator that inspired Nash to invest

in an Océ VarioPrint® 6250 digital duplex

cutsheet printer.

The challenge: keeping pace with growing black & white duplex volumes Until recently, the larger shop in Plainview

Long Island specialized in producing large

volumes of variable data digital color

work. However, owner and president,

Hussain Baqueri, wanted to diversify

and capitalize on the opportunities in

black & white duplex documents. He

worked on developing and marketing his

high-speed black & white print volumes

and as the volumes grew, Baqueri decided

to move up to the latest black & white

digital duplex technology.

“I wanted to increase revenues, grow our

black & white duplex volumes and move up

to a faster, more powerful machine,” said

Baqueri who already had two Océ VarioPrint

2110 mid-production printers. He added,

“We love the Océ VarioPrint 2110 systems,

but we had an opportunity to get a large

weekly church bulletin job that were being

printed on offset machines and I wanted

to move the job to a digital duplex system

that would give us faster turnaround, with

more efficiency and less cost.”

The solution: the Océ VarioPrint 6250 digital duplex printing systemThe solution to the print shop’s challenge

was the award-winning Océ VarioPrint

6250 digital duplex cutsheet printing

system. Nash Printing looked at another

competitive product, but liked the Océ

VarioPrint 6250 system’s speed, quality and

duplexing capabilities and was pleased with

the Océ technology and service they already

had in place.

In October 2007, Nash installed one Océ

VarioPrint 6250 digital duplex cutsheet

printer to support its growing black &

white duplex business. The installation was

smooth and easy and the print shop was

up and running with the new technology

almost immediately.

“We were impressed with the speed of the

VarioPrint 6250, its ease of use, reliability,

capacity and quality,” Baqueri recalls. At

250 letter sized prints per minute, the

Océ VarioPrint 6250 is up to 70 percent

more productive than any other cutsheet

printer in its class. Powered by exclusive

Océ Gemini Instant Duplex technology, the

Océ VarioPrint 6250 systems presses images

into both sides of the page in a single pass,

resulting in higher productivity, offset-class

quality, near-perfect registration and greater

operational efficiency than comparable

machines that must run the page through

the print engine twice to image both sides of

the page.

The document operation todayToday, Nash Printing produces upwards of

600,000 black & white images per month

on the two Océ machines, running five

days a week and Saturday by appointment

only. The Océ VarioPrint 6250 system

handles about 60 percent of the black &

white workload, adding a welcome digital

dimension to the shop’s fleet of equipment,

including a two-color offset press, a fleet

of digital color sheet-fed devices, an Océ

VarioPrint 2110 system, a pair of wide-

format printers for banners and posters and

a standard booklet maker.

“Our black & white duplex volumes

continue to grow,” states Baqueri, “and I’d

say that about half of our jobs are duplex.

We anticipate plenty of growth in that area

with the VarioPrint 6250, especially for

11 x 17 duplex jobs, brochures and double-

sided NCR forms for a large healthcare

provider. We also expect to be able to take

on a lot of web-based printing for large

multinational companies with offices all over

the country.”

Accelerated turnaround and continuous growthWith the Océ solution in place, Nash

Printing, Inc. is already realizing significant

business benefits thanks to accelerated setup

time and faster turnaround. What Baqueri

likes best is the fact that the Océ VarioPrint

6250 system allows him to bid for jobs he

couldn’t take on before and accept more and

different kinds of work.

“We’ve been able to bid on jobs we couldn’t

go after before,” Baqueri continues, “so

the Océ VarioPrint 6250 system gives us a

better opportunity to go out and grow the

business. We’re seeing new opportunities

with a lot of financial services providers

that need prospectus and proxy statements

printed in duplex. We’re also able to bid

on new work from large, multinational

companies, healthcare providers and school

districts.”

For information and services, visit us at www.oceusa.com

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and are hereby acknowledged. Specifications subject to change without notice.

Baqueri concludes, “We’re very pleased with

our decision to purchase the Océ VarioPrint

6250 system. The quality is good, the speed

is good and anytime I need service or have

an issue, the Océ service people are right

there. Océ stands behind what they sell

with an excellent sales and support team.

The Océ VarioPrint 6250 system is a great

machine and we’re very happy with it and

Océ overall.”