NARFE Maryland Federation

Electronic Communications Committee

ECC Members

• Linda Adams, 409, Chair• Patrick Dempsey, CAB• Howard (Flash) Gordon, 1747• Jim Lish, 1972• Chris Spain, 251

ECC: Getting Started

• Jim Lish’s Facebook instructions: http://035a1d5.netsolhost.com/mdnarfe/officer-resources/facebook-how-to/

• NARFE Headquarters Facebook instructions for organizations: http://035a1d5.netsolhost.com/mdnarfe/wp-content/uploads/2014/03/facebook_page_guide-1.jpg

ECC: Marketing FB

• Build visibility by including FB link in:– Signature lines in emails particularly distribution

of newsletters• i.e., Linda Adams Chapter FB Page Chapter Website

– On websites– Chapter and Federation letterheads

ECC: Marketing FB

• Create fresh content– Content should educate• Link to the State FB page for interesting items• Sign up for your Congressman and Senators FB or

website for updates and “share” that info.• Sign up for Federal facilities that interest you. If you are

interested, others might be also. NASA has a video subscription that Chapter 409 posts regularly.• “Like” FB pages of magazines that should be of interest

to your audience.

ECC: Marketing FB

• Create fresh content– Content should entertain• Look around for other FB pages that you find

interesting to “share” their info. Might be a cooking, Pinterest, gardening page, or blogs you find interesting– Frederick News Post Social Media Blog– EMME Books: Reading and discussing Modern Library's 100

Best Novels of the 20th Century– Gardening, home improvement, cooking magazines– Other entertainment media sources or of interest to you

ECC: Marketing FB

• Engage your community– Invite your “friends” to your FB – Sharing posts– Respond to comments– Tag photos– Develop a posting schedule– Be responsive and allow conversation

ECC: Marketing FB

• Suggestions– Don’t just post NARFE events, functions and news.– Pick something fun to include; people will come to your

site it if is interesting.– Change your photos/cover occasionally to keep interest.– You might want to pick a theme you want to include.

• Federal employees• Federal sites• Local functions• Local news

ECC: Marketing FB

• “Like” my page. – The Federation website has a list of MD

Federation Chapter FB pages; “like” their pages to see what other Chapters are doing.

– The Federation FB page is very well-done and please “like” this page

ECC: Marketing FB

• Once you feel comfortable with the basics of FB, try using:– Social plug-ins– Live video– Forms– Pinterest– Mobile phone app and other apps

Marketing FB

• Questions

• Comments

• Reference info: Suggestions, Facebook for Dummies and Marketing Facebook for Dummies

• Flash Gordon’s FB training section

ECC: Demonstrations

• Facebook– Demonstration of Chapter 409 FB page – Demonstration of Chapter 969 FB page by Geneva

Leon, Chapter SMC– Demonstration of Federation FB page by Elroy

Thomas• Federation Website– Demonstration by Jim Lish of Federation Website.

Our new webmaster is Diane Bicjan, Chapter 422.