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1 Tourism management of archaeological sites within an urban context: a balanced compromise between preventive conservation and cultural use. Roberto Nardi CCA, Centro di Conservazione Archeologica, Rome Some months ago, when we started to think of this topic, I accepted with enthusiasm the idea of presenting some experiences organised by the Centro di Conservazione Archeologica of Rome in the field of conservation of archaeological sites in the urban environment. I was thinking of the Roman Forum and the Crypta Balbi in Rome, of Ostia Antica, of Jerusalem and so on as examples. All of them being sites characterised by a great number of visitors an d by th e existence of public structures for management. Then, during the preparation of the paper, I found myself asking if the real emergency in terms of use and protection of cultural heritage is represented by this category of sites, or if a better example could be found elsewhere. That’s how I convinced myself that the real emergency today and even more tomorrow, will not be in those sites in the urban environment, known, v isited and sometimes also maintained, but in the tens of thousands of sites where decay and destruction are everyday events because they have been abandoned, or because they are poorly managed. Sites that yesterday enjoyed a “a certain oblivion”, bu t today are entering more and more into the big circuit of so called “cultural tourism”. EVERYDAY CULTURAL PROPERTY SUFFERS IRREVER SIBLE DAMAGE DUE TO THE LACK OF EVEN MINIMAL PROTECTION MEASURES The consequence of this, if we want to turn the above statement into a constructive key, and if we want to act in a logical and effective way, is that we should orient our future efforts towards three objectives: - stop active causes of decay due to inappropriate behaviour; - stabilise the state of conservation of cultural properties bringing it back over the limit of sustainability; - enhance the conditions of use for the “cultural client” I therefore thought it would b e useful to present three initiatives carried out by the Centro di Conservazione Archeologica of Rome in the field of training, maintenance and raising awareness.

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