Nano Cretivity

7/28/2019 Nano Cretivity

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Anmol Garg

Gagandeep Grover

Kulwinder pal Singh

Nishu Goyal

Prabhpreet Singh

Yogesh Goyal

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Introduction

Landmark of Indian Automobile Industry.

Position of Automobile Industry in India.

Five Main Leading Companies of AutomobileIndustry

1. Tata Motors2. Maruti Suzuki3. Hyundai Motors4. Mahindra Motors5. Hero Honda Motors

Conclusion


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An automobile is a wheeled motorvehicle used for transporting passengers.

It also carries its own engine or motor.

Automobiles are designed to run

primarily on roads, to have seating forone to eight people, to typically havefour wheels, eight people.

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Q. What is an Automobile?


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AUTOMOBILESECTOR Mainly engaged in manufacturing motor

vehicles or motor vehicle engines.

Primary activities are:

Motor cars manufacturing

Motor vehicle engine manufacturing

Major products and services are:

Passenger motor vehicle (Passenger Cars, UtilityVehicles & Multi Purpose Vehicles)

Commercial Vehicles (Medium & Heavy andLight )

Two Wheelers and Three Wheelers


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AUTOMOBILESECTOR Contributes about 4 per cent in India's Gross

Domestic Product (GDP).

5 percent in India's industrial production.

Generated about 4.5 lakh of directemployment .

About one crore of indirect employment.

Establishment of competitive Auto AncillaryIndustry, automobile testing and R&Dcenters.

First car ran on India's roads in 1897.

Till 1930s, cars were imported directly.


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1897 First person to own a car in IndiaMr. Foster of M/sCrompton Greaves Company, Mumbai

1901 First Indian to own a car in India - Jamsetji Tata

1905 First Woman to drive a car in India -Mrs.Suzanne RD Tata

1945 Tata Motors

1947 Mahindra & Mahindra Limited

1948 Ashok Motors

1981 Maruti Suzuki

1994 Mercedes-Benz 1995 Ford Motor Company

1996 Hyundai Motor Company

2005 BMW

2007 Audi

2009 Land Rover and Jaguar


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9th largest automobile industry .

2nd largest two-wheeler market,

11thlargest Passenger Cars producers. 4th largest in Heavy Trucks.

2nd largest tractor manufacturer.

Annual production of over 2.3 million units. Monthly sales of passenger cars in India

exceed 100,000 units.


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CEO :- Mr. Carl-Peter Froster

CHAIRMAN:- Mr. Ratan Tata

PUNCH LINE:- Even More Car per Car


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Initially known as TELCO, largest manufacturer ofcommercial vehicle in India and also the largestprivate sector company.

The most popular vehicles are Indica ,Indigo,Nanoetc.

The latest innovation of the Tata Motors is the Nanocar which is called the people's car.

Tata Motors lost their market share in 2010-11 tomainly Ford India and Volkswagen, says SIAM.

Lost its market share during the said period, fallingto 12.92 per cent with sales of 2,56,202 units.
http://economictimes.indiatimes.com/tata-motors-ltd/stocks/companyid-12934.cmshttp://economictimes.indiatimes.com/tata-motors-ltd/stocks/companyid-12934.cms


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CEO:- Mr. Shinzo Nakanishi

CHAIRMAN:- Mr. R.C Bhargava

PUNCH LINE:- Lighter,Faster,Better


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The Company is the result of the alliance of Japan'sSuzuki and Maruti. Maruti Suzuki car is for theaverage Indian.

The company produces Zen ,Maruti 800, Maruti

Esteem, Maruti Omni etc.

It is the first Indian company which manufacturedabout one million vehicles.

Motto of the largest Automobile Company of

India:- offer low cost fuel efficient vehicles.

Market share in the passenger car segment fell to48.74 per cent in the last fiscal from 50.09 per centin 2009-10.


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CEO:- Mr. John Krafick

Chairman:-Mr. Mong Koo Chung

PUNCH LINE:- Drive Your Way


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CEO:- Mr. Anand Mahindra

Chairman:-Mr. Keshub Mahindra

PUNCH LINE:-Nothing Else Will Do


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The company specializes in vehicles for the generalpurpose utility.

It ranks tenth among the largest private sectorcompanies in India.

It has about 33 sales offices and the networksupport is about 500 dealers across India.

Increasing its market share to 57.2% over theprevious years market share of 51.3%.

Formed a new joint venture Mahindra AutomotiveAustralia Pty. Limited, to focus on the Australian

Market


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CEO:- Mr. Pawan Munjal

Chairman:- Mr. Brijmohan Lal Munjal

PUNCH LINE:-Desh ki Dhadkan


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Hero Honda started in 1984 as a joint venturebetween Hero Cycles of India and Honda ofJapan.

The company is the largest two wheeler

manufacturer in India. The 2006 Forbes 200 Most Respected companies list

has Hero Honda Motors ranked at 108.

In December 2010, the Board of Directors of the

Hero Honda Group have decided to terminate thejoint venture between Hero Group of India andHonda of Japan in a phased manner .

In August 2011, the company Hero Group was

renamed Hero MotoCorp with a new corporateidentity
http://en.wikipedia.org/wiki/Hero_Cycleshttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Hero_Cycles


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The major strength:- Large domestic market

Strong engineering skills in design

Competitive auto component for manufacturing plants.

The major opportunities for automotiveindustry:- Rising in rural demand

Increase in income level

Cut in exercise duty.

Indian automobile has lot of scope for both twowheelers & four wheelers.

By analyzing the current trend of Indian economy& automobile industry we can say that there is lot

of scope for growth.


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Nissan Motors plans to export 250,000 vehiclesmanufactured in its India plant by 2011.

General Motors announced its plans to export about50,000 cars manufactured in India by 2011. By 2010,India is expected to witness over Rs 30,000 crore ofinvestment.

Maruti Udyog has set up the second car with aninvestment of Rs 6,500 crore.

Hyundai will bring in more than Rs 3,800 crore to India.

Tata Motors will be investing Rs 2,000 crore in its smallcar project.

General Motors will be investing Rs 100 crore and Fordabout Rs 350 crore.

Ashok Leyland and Tata Motors have each announced
http://en.wikipedia.org/wiki/General_Motors%20/%20General%20Motorshttp://www.surfindia.com/automobile/maruti-udyog-ltd.htmlhttp://www.surfindia.com/automobile/hyundai-motor.htmlhttp://www.surfindia.com/automobile/tata-motors-ltd.htmlhttp://www.surfindia.com/automobile/general-motors.htmlhttp://www.surfindia.com/automobile/general-motors.htmlhttp://www.surfindia.com/automobile/tata-motors-ltd.htmlhttp://www.surfindia.com/automobile/hyundai-motor.htmlhttp://www.surfindia.com/automobile/maruti-udyog-ltd.htmlhttp://en.wikipedia.org/wiki/General_Motors%20/%20General%20Motors


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Future prospect of Indian Automotive Sector islooking bright. Passenger car production in India is projected

to cross three million units in 2014-15. Sales of passenger cars during 2008-09 to

2015-16 are expected to grow at a CAGR ofaround 10%.

Export of passenger cars is anticipated to risemore than the domestic sales during 2008-09to2015-16.

Motorcycle sales will perform positively in

future, exceeding 10 Million units by 2012-13. Value of auto component exports is likely toattain a double digit figure in 2012-13.

Turnover of the Indian auto componentindustry is forecasted to surpass US$ 50 Billion in2014-15.


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With the entry of global companies into the Indian

market, advanced technologies ,both in productand production processes have developed. With the development or evolution of alternate

fuels, hybrid cars have made entry into the market. Few global companies have setup their R&D

centres in India. Major global players like audi, BMW,Hyundai etc

have setup their manufacturing units in India. Government initiatives regarding tax rebates has

led to global players setting up their R&D centres inIndia.

Govt. initiatives in establishing NATRIP networkacross the country will further lead to enhancingR&D and technological advancements.


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Problems withAutomobile Sector


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India is one of the few countries where car sales

have been increasing in the course of theworldwide economic downturn.

Passenger car sales rose 31% to 115,067 units inJuly from 87,901 units a year ago.

The effect of inflation has taken the rise in the

price rate of the cars by 3-4% which in turnsuffices the need to meet the rise in price of theraw materials to build a car.

The effect of inflation has affected not only theproduction and sales of Indian cars but also hassignificantly affected the car dealer, officialsand car financers. Research and observationshave led to the conclusion that in the year 2008,the car market and the car industry is expectedto witness 8-9% fall


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Effect of Rising Fuel Prices on Car Sales

The cars today are run on petrol, diesel

and gas. The price hike of all the threehas led to a serious problem. The hike inpetrol went by 5% whereas the price ofdiesel went up by 3%. The rise in the price

of the fuel has depreciated the sales ofcars by 8%.


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Vehicle makers cut prices following agovernment reduction in value-added

tax last December, part of a stimuluspackage to help the sector, and thecentral bank has made a series of ratecuts to spur the economy.


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TATA Motors is shedding up to 3,000temporary jobs at its Pune factory, weeks

after its decision to cut production anddismiss a similar number of temporaryworkers at its Jamshedpur plant. Thelatest cuts could take the overall layoffs

to around 6,000 workers.


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Introduction.

Description about Tata Nano.

Why it is so cheap? Target Market and Marketing Strategies.

Conclusions.

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Dream-dream and dream, because

dream gives vision, vision gives thoughts

and finally thoughts lead to the action".By India's former President Dr. A.P.J. Abdul Kalam

Dreams also give you an idea to changeyours and other life.

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An idea can change

yourLIFE

An idea can change

yourWIFE

An idea can also

change OTHERS

life


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Mr. Ratan Tata


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Motivational words said by Dr. A.P.J. Abdul Kalam goes

exactly with Mr. Rattan Tata, Chairman of Tata group, who in

the year 2003, dreamt of producing a safe, affordable Car for

the common man. Finally after the wait of five years, crossing all financial and

technological barriers, Rattan Tata kept his promise and

unveiled Tata 'Nano' on 10th January 2008, at the 9th Auto

Expo 2008 in New Delhi. Tata Nano, cool & smart, launched by Tata Motors is world's

cheapest Car with a price tag of $ 2500

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The project has literally become India's claim-for-fame in the

international-media due to

Tata Motors' innovation in developing the car, as well as keeping

it low in price.

The car itself is expected to boost the Indian Economy

create entrepreneurial-opportunities across India,

expand the Indian car market by 65%.

Mr.Ratan Tata, Chairman of the Tata Group and Tata Motors,

who has described it as an eco-friendly "people's car".

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Nano has been greatly appreciated by many sources and themedia

for its low-cost and

eco-friendly initiatives which include using compressed-air as fueland an electric-version.

Tata Group is expected to mass-manufacture the Nano in verylarge quantities,

particularly the electric-version, and,

besides selling them in India, to also export them world-wide.

The Tata Nanoisa rear-engine,

four passenger

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The Standard Variant of the Car has a dealer price of rupees one lakh (US$2500) and is the cheapest car in the world. (Transport costs and Value-

Added Taxes exclusive)

A four-door car that can seat four-five passengers. It conforms to all the emission standards as well as the Offset and Side

Crash norms followed internationally.

It is also compliant with the Bharat 3 norm and the Euro 4 norm withrespect to keeping pollution at bay.

A 33-bhp car with a 624 cc engine. It will provide a mileage of 23 km/litre. The Nano Car will have two variants - a Standard and two Deluxe (Air

Conditioned) versions.

There is no power steering in the car.

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Basic Tata Nano Std priced at 1,23,000Rupees (1700

Euros).

Deluxe Tata Nano CX at 1,51,000 Rupees (2100

Euros) has air conditioning.

Luxury Tata Nano LX at 1,72,000 Rupees (2400

Euros) has air conditioning, power windows and

central locking.

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The Peoples Car,designed with a family

in mind, has a roomy

passenger compartment

with generous leg spaceand head room.

It can comfortablyseat four persons.

Four doors with highseating position make

ingress and egress easy.


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A variomatic gear

system.

It is coming up as gearless or rather with an

automatic gear

transmission.

This helps to improve

the efficiency & mileageby magnifying the torque

output.


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A rear-wheel drive,all-aluminum, two-

cylinder, 623 cc, 33

PS, multi point fuel

injection petrol engine.

This is the first timethat a two-cylinder

gasoline engine is

being used in a car withsingle balancer shaft

for same gas emission

as scooter.


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By adhering to the fact thatless weight requires less power,

the 1 lakh car is made of light

weighing steel.

This has made the Tata'scome up with a cheap

alternative with out

compromising on safety andperformance


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The Tata Nano uses plastics and adhesives rather than welding.

Introducing the car with an artificially low price through govt-

subsidies and tax-breaks,

Using vertical-integration, or partially using inexpensive polymers

or biodegradable plastics instead of a full metal-body.

It has no AC, no power steering, no power windows, no power bells

and whistles.

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The Nano's boot does not open, instead the rear seats can be

folded down to access the boot space.

It has a single windscreen wiper instead of the usual pair.

Its door opening lever was simplified.

It has 3 nuts on the wheels instead of the statutory 4 nuts.

It only has 1 side view mirror

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1. Bosch

2. Caparo

3. Continental4. Delphi

5. Denso Fag

6. Ficosa

8. Freudenburg

9. GKN

10. Itw Deltar

11. INA

12. Johnson Controls

13. Mahle

14. Saint gobain


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1 December 2009Tushar Rastogi 46


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For Tata Motors, safety is of paramount importance. This

avenue provides no room for the slightest margin of error.

It has a strong passenger compartment.

Tubeless tyres further enhance safety.

Passes crash tests and Side impact test

It has 2 A-pillars on one side to better meet safety norms.

No airbags as airbags are still not a required feature in India.

Safety features such as crumple zones, intrusion-resistant

doors, seat belts, strong seats and anchorages.

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The low-cost car is clearly intended for the masses.

For the family of four that would otherwise ride on a scooter,

Its also attracts the small cars buyers like Maruti 800, bike

riders etc.

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For marketing strategy Tata had use conventional media in an

unconventional manner.

Nano isnt big on advertising. There are no TV campaign,

Only innovative use of print, radio and other media, particularly the web.

The Tata team was working on

Nano news in papers,

Nano breaks on radio,

Nano appearing in the form of messages or ticker news on TV,

Online Nano games, Nano chat rooms on the Net,

Nano pop-ups on major websites and

Nano conversationon Face book, Orkut and blog spaces

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Have Fun, Pay Less, get morewith Tata Nano


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Website: www.tatanano.com

The major sections of

the site are:

a. Gallery (both pictures

and videos).

b. Game (rather Link to

a nice virtual driving

game by Zapak).

c. Community.

d. Why Nano?e. Booking Details.


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Face book

Blog

Orkut

YouTube


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The game by

zapak was a

great move to

spread word

about the car.


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Collaborations: Tata partnered with a few banks for

releasing application forms.

Leveraging Existing Infrastructure: People can find Nano

merchandise, application forms and demo cars in TataIndicom, Titan, Croma and Westside stores. Tata Indicom is

also offering a money-back offer with every application form.

TV: Tata didn't invest heavily into TV commercials.

Instead of anchors saying well be back after a short break on TV

channels, now theyre saying, Well be back after a Nano break.

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The grand launching ceremonyof Tata Nano was covered by all

kind of media personal. It was a

front page headline in many

leading newspapers.

International motor show at

Geneva where Mr. Tata shows

the Nano in front of international

media.

Business tycoon like Mr. Tatawhen delivered the first Nano to

a common person, itself it makes

a big news.


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"It's a good historic moment for the Indian auto industry and also a proud oneindeed that an Indian company took a step forward on this road. Its an up gradationfor an auto wheeler rider to by a car now.

Rajesh Jejurikar, Managing Director, Mahindra and Renault's.

"It's good product but it's still too early to say whether it will overtake the 800because it caters to a totally new market segment.

Said Jag dish Katter, Former MD ofMaruti Udyog Limited

"Meeting the proper quality standards and safety is not feasible at all in such amodel.

Andreas Prinz, Managing Director (Passenger Cars), Volkswagen Group SalesIndia.

"I think it is a great thing for India because mobility is giving new opportunities. Ihope Tata drives to great success with the Rs one lakh car, but it is not included inour plan.

Thomas Kuehl, Board Member, Skoda Auto India.

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http://www.surfindia.com/automobile/maruti-udyog-ltd.htmlhttp://www.surfindia.com/automobile/skoda-auto-india-private-ltd.htmlhttp://www.surfindia.com/automobile/skoda-auto-india-private-ltd.htmlhttp://www.surfindia.com/automobile/skoda-auto-india-private-ltd.htmlhttp://www.surfindia.com/automobile/skoda-auto-india-private-ltd.htmlhttp://www.surfindia.com/automobile/skoda-auto-india-private-ltd.htmlhttp://www.surfindia.com/automobile/skoda-auto-india-private-ltd.htmlhttp://www.surfindia.com/automobile/maruti-udyog-ltd.htmlhttp://www.surfindia.com/automobile/maruti-udyog-ltd.htmlhttp://www.surfindia.com/automobile/maruti-udyog-ltd.htmlhttp://www.surfindia.com/automobile/maruti-udyog-ltd.htmlhttp://www.surfindia.com/automobile/maruti-udyog-ltd.html


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World is getting tougher day by day being unique is acompetitive advantage. Expectations to Nano has proved this .

As customers gain more power, they will demand more

tailoring and value-added service to meet their needs.Companies that innovate on this dimension are likely to berichly rewarded.

So as per this presentation, conclusion can be draw as a futurecar not only of Indian but also if exported than could be to theworld.

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Questions forAudiences???

Will the Nano

succeed?

What do you think? Is

the Nano a car of the

future? Or just another

Yugo debacle waitingto happen? Would you

drive one?

Documents

Nano Cretivity