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Introduction Traditional methods of fundraising, such as galas, crowd funding, direct marketing, and grant writing, are not as effective for the modern world and new generations of givers. Today’s donors want to be more engaged in where and how their money impacts the world. They are demanding to be a part of the process from beginning to end. Methods Acknowledgments National Center for Missing & Exploited Children Human Dimensions of Organization’s Faculty Dr. Marc Musick Dr. Pamela Paxton Conclusions A Giving Circle is a social group of like- minded individuals pooling funds to vote on allocation of those funds to a cause. Giving Circles are a viable alternative for nonprofits who are dissatisfied with traditional methods of fundraising and want to supplement fundraising or replace an existing method. They provide a way to engage, educate, and empower a group of like-minded people to make a difference long-term through active engagement and decision-making power. Building a community of like-minded individuals can have exponential growth in funding through individual networks and lasting effects on the financial sustainability of the nonprofit through annual memberships. This Capstone Project is intended as a blueprint for other nonprofits interested in pursuing more engaged and sustainable methods of fundraising. It provides a structure with supporting data and research on creating a successful Giving Circle. This structure can be used by nonprofits, for- profit corporations, and community members looking to make a difference through a group initiative. Nancy Rodill, Master of Arts Candidate Human Dimensions of Organizations, The University of Texas at Austin Literature Cite Andreasen, A. R., & Kotler, P. (2007). Strategic Marketing for Nonprofit Organizations. 7. Baskı Bearman, J. Carboni, J. Eikenberry, A. Franklin, J. (2017). “The Landscape of Giving Circles/Collective Giving Groups in the U.S.” Giving Circles Research Group (November) Bearman, J., Beaudoin-Schwartz, B., & Rutnik, T. A. (2005). Giving circles: A powerful vehicle for women. New Directions for Philanthropic Fundraising, 2005(50), 109-123. Hopkins Center for Civil Society Studies. The 2019 Nonprofit employment report. Nonprofit Economic Bulletin no. 47 (January 2019) Eikenberry, A. M. (2008). Fundraising in the new philanthropy environment: The benefits and challenges of working with giving circles. Nonprofit management and leadership, 19(2), 141-152. Nichols, J. E. (2004). Repositioning fundraising in the 21st century. International Journal of Nonprofit and Voluntary Sector Marketing, 9(2), 163-170. Pope, J. A., Isely, E. S., & Asamoa-Tutu, F. (2009). Developing a marketing strategy for nonprofit organizations: An exploratory study. Journal of Nonprofit & public sector marketing, 21(2), 184-201. Vogl, C. 2016. The Art of Community: Seven Principles of Belonging. Berrett-Koehler Publishers. Warwick, M. (1994). Raising Money By Mail: Strategies for Growth and Financial Stability, Strathmoor Press, Berkeley, CA. Further Information Nancy Rodill [email protected] 512-750-7366 Giving Circles: Inspiring Sustainability through Group Engagement Research on Giving Circles (GC) Application of GC Research to TWC Evaluation through Interviews Revision of TWC Based on Feedback

Nancy Rodill, Master of Arts Candidate Human Dimensions of ... · National Center for Missing & Exploited Children Human Dimensions of Organization’s Faculty Dr. Marc Musick Dr

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Page 1: Nancy Rodill, Master of Arts Candidate Human Dimensions of ... · National Center for Missing & Exploited Children Human Dimensions of Organization’s Faculty Dr. Marc Musick Dr

IntroductionTraditional methods of fundraising, such asgalas, crowd funding, direct marketing, andgrant writing, are not as effective for themodern world and new generations ofgivers. Today’s donors want to be moreengaged in where and how their moneyimpacts the world. They are demanding tobe a part of the process from beginning toend.

Methods

AcknowledgmentsNational Center for Missing & Exploited ChildrenHuman Dimensions of Organization’s FacultyDr. Marc MusickDr. Pamela Paxton

ConclusionsA Giving Circle is a social group of like-minded individuals pooling funds to vote onallocation of those funds to a cause.Giving Circles are a viable alternative fornonprofits who are dissatisfied withtraditional methods of fundraising and wantto supplement fundraising or replace anexisting method. They provide a way toengage, educate, and empower a group oflike-minded people to make a differencelong-term through active engagement anddecision-making power.Building a community of like-mindedindividuals can have exponential growth infunding through individual networks andlasting effects on the financial sustainabilityof the nonprofit through annualmemberships.This Capstone Project is intended as ablueprint for other nonprofits interested inpursuing more engaged and sustainablemethods of fundraising. It provides astructure with supporting data and researchon creating a successful Giving Circle. Thisstructure can be used by nonprofits, for-profit corporations, and communitymembers looking to make a differencethrough a group initiative.

Nancy Rodill, Master of Arts CandidateHuman Dimensions of Organizations, The University of Texas at Austin

Literature CiteAndreasen, A. R., & Kotler, P. (2007). Strategic Marketing for Nonprofit Organizations. 7. BaskıBearman, J. Carboni, J. Eikenberry, A. Franklin, J. (2017). “The Landscape of Giving Circles/Collective Giving Groups in the U.S.” Giving Circles Research Group (November)

Bearman, J., Beaudoin-Schwartz, B., & Rutnik, T. A. (2005). Giving circles: A powerful vehicle for women. New Directions for Philanthropic Fundraising, 2005(50), 109-123.

Hopkins Center for Civil Society Studies. The 2019 Nonprofit employment report. Nonprofit Economic Bulletin no. 47 (January 2019)

Eikenberry, A. M. (2008). Fundraising in the new philanthropy environment: The benefits and challenges of working with giving circles. Nonprofit management and leadership, 19(2), 141-152.

Nichols, J. E. (2004). Repositioning fundraising in the 21st century. International Journal of Nonprofit and Voluntary Sector Marketing, 9(2), 163-170.

Pope, J. A., Isely, E. S., & Asamoa-Tutu, F. (2009). Developing a marketing strategy for nonprofit organizations: An exploratory study. Journal of Nonprofit & public sector marketing, 21(2), 184-201.

Vogl, C. 2016. The Art of Community: Seven Principles of Belonging. Berrett-Koehler Publishers.

Warwick, M. (1994). Raising Money By Mail: Strategies for Growth and Financial Stability, Strathmoor Press, Berkeley, CA.

Further InformationNancy [email protected]

Giving Circles: Inspiring Sustainability through Group Engagement

Research on Giving Circles (GC)

Application of GC Research to TWC

Evaluation through Interviews

Revision of TWC Based on Feedback

Presenter
Copyright Colin Purrington (http://colinpurrington.com/tips/academic/posterdesign).