Nancy R. Davis, presidentMicrobanker, Inc.

518-745-7071www.microbanker.com

Online Partnerships:How To Give Your Customers

What They Want

Online Banking Best Practices

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Online Partnerships:How To Give Your Customers What They Want

• What Is An Online Partnership?• Who Is Doing It?• What Are They Offering?• Why Are They Doing It?• How Do You Do It?• Who Are The Potential Partners?

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What Is An Online Partnership ?

• Business relationship with a third-party provider.

• Provides services your Internet banking system can’t provide.

• May or may not be a revenue generator.

Online Partnerships

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Who Is Doing It?

• Financial services of all sizes and types.

Amarillo National Bank

USAccess Bank

Digital Employees Federal Credit Union

Wells Fargo

Bank of America

Online Partnerships

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Amarillo National Bank – Personalization

Online Partnerships

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USAccess Bank

Online Partnerships

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USAccess Bank

Online Partnerships

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Digital Federal CU – Personalization

Online Partnerships

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Digital FCU

Online Partnerships

• Auto Buying• Account Aggregation• Stock Trading• Credit Reports• Portfolio Tracking• Market Reporting• Insurance

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Hale County State Bank - Portal

Online Partnerships

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HCSB

Online Partnerships

• Calculators• Calendar• Investment Services• Small Business Services

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What Are They Offering?

• More large FIs Offer Special Consumer Services

Online Partnerships

Consumer Services

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Large FIs

Community FIs

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What Are They Offering Contd.?

• More large FIs Offer Small Business Services

Online Partnerships

Small Business Services

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40%

60%

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WireTrans

Tax Pmt Payroll

Large FIs

Community FIs

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What Are They Offering Contd.?

• More large FIs Offer Special Services

Online Partnerships

Special Services

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Large FIs

Community FIs

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Potential Partnership Applications

• Internet Banking

• Bill Payment

• Bill Presentment

• Account Aggregation

Online Partnerships

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Potential Partnership Applications Contd.

• Loan Processing And Decisioning

• Brokerage Services

• Insurance

• Automobile Purchasing/Leasing

Online Partnerships

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Potential Partnership Applications Contd.

• Portals

Weather

News

Stock Quotes

Financial Calculators

• Marketplaces/Malls

Online Partnerships

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Potential Partnership Applications Contd.

• Small Business Functions

Balance Reporting

ACH Origination

Wire Transfers

TTL Payments

• Wireless Technology

Online Partnerships

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Why Are They Doing It?

• Increase Revenue

• Increase Stickiness

• Increase Customer’s Perception of the Bank

Online Partnerships

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How Do You Do It?

Online Partnerships

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Determine What Services To Offer

• Analyze Your Customers

Sophisticated cosmopolitans

Savvy commuters

Simple country-folk

Online Partnerships

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Determine What Services To Offer Contd.

• Analyze Your Competition

Other financial institutions

Other non-bank financial services

Other online service providers

Online Partnerships

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Determine Your Metrics

• Traffic

• Stickiness (length of time on the site)

• Usage

• Revenue

• Direct expenses

• Support expenses

Online Partnerships

(Implies Tracking and Reporting)

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Establish The Type Of Partnership

• Linked affiliation

• Co-branded site

• Private Label

Online Partnerships

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Consider The Legal Implications

• Indemnities

• Disclaimers

• Not FDIC Insured

Online Partnerships

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Examine The Added Complexities

• Managing Access

• Who owns the customer?

• Who provides support?

• How do you manage the content?

Online Partnerships

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Who Are Potential Partners?

• Hundreds of potential partners.

• Check your core technology providers first.

• Use consultants to narrow down the choices.

• Find the companies by keyword on microbanker.com

Online Partnerships