N a n c y M . K e l l y (216) 513-3048 8361 Burlington Drive nancyarnold81@gmail.com North Ridgeville, OH 44039

M a r k e t i n g D i r e c t o r / S r . M a r k e t i n g M a n a g e r

Extremely determined, outgoing, and passionate Senior Marketing Manager has more than 12 years of combined experience in providing operations leadership and administrative support in

enterprise wide branding and marketing.

Reliable candidate is currently seeking a challenging position as Marketing Director or Senior Marketing Manager, ideally with a dynamic/progressive organization. Excellent communication and interpersonal skills make the candidate successful in seamlessly working with clients, staff, and other professionals in various areas across different job levels. Highly organized professional

exhibits abilities in leadership, project management, budgeting, analysis, planning, communication, interpersonal relations, business development, organization, training, and problem solving. Effectively contributes to organizational success, professionally deals with

increased challenges or responsibilities, and excels under pressure.

Branding Design & Lead Generation Skillful in Organization & Multitasking Proficient in Revenue Management Task & Detail-Oriented Team Builder Strategic Planning & Implementation Resourceful/Creative Problem Solver

P r o f e s s i o n a l E x p e r i e n c e The NRP Group Aug 2013 – Present Senior Marketing Manager Handled all aspects of marketing planning, development, and implementation for the

East/Central region, including media, outreach, collateral, signage, etc. Executed all assigned creative material in the region; partnered with other marketing team

members such as Creative Services Manager and company executives. Produced creative material including property branding and naming, marketing plans,

collateral material, websites, photo and video shoots, sales tools, and job aids. Acted upon authority to allocate and manage new development marketing budgets; set

up and oversaw new systems related to marketing within the company. Implemented new marketing technologies and managed processes with corporate

operations and onsite teams; managed major events for new developments. Collaborated with the engagement agency on social and reputation management for

portfolio; worked closely with advertising agencies to develop brands. Maintained communication in order to provide guidance, understanding, and expectations

of new projects; implemented PPC campaigns with outside agencies. Forest City Enterprises Aug 2004 – Aug 2013 Regional Marketing Manager (Aug 2008 – Aug 2013) Field Marketing Coordinator (Aug 2006 – Aug 2008) Marketing Coordinator (Aug 2004 – Aug 2006) Served as Regional Marketing Manager for 4,631 apartments (16 communities) in Chicago,

Boston, Rhode Island, New York, Philadelphia, Richmond, and District of Columbia. Developed and managed annual marketing budgets for a stabilized portfolio; handled

vendor relations with the responsibility of ordering promotional items.

Provided training and support to onsite associates regarding policy, sales approach, and systems, as well as YieldStar revenue management sales approach.

Created a national move-in gift program for the conventional portfolio, involving the bid process and categorization of products that met Forest City standards.

Managed creative deliverables for the stabilized portfolio which included signage packages, outreach materials, advertising, photo shoots, and sales tools.

Functioned as point of contact for all communities using Level One Centralized Leasing Call Center services; trained associates on best practices of using Level One.

Acted as a liaison between Forest City communities and Level One representative to correct issues that might arise; examined quarterly associate mystery shops.

Maximized occupancy by proactively identifying and researching emerging trends, while developing and implementing marketing plans with onsite associates.

Reviewed communities JTurner survey results to determine on-site guidance and training needs; analyzed online presence to guarantee accurate information.

E d u c a t i o n & T e c h n i c a l S k i l l s

Baldwin Wallace University, Berea, OH, 2014 Master of Business Administration

Eastern Michigan University, Ypsilanti, MI, 2004

Bachelor of Science Degree

Yardi Onesite Entrata Lead2Lease YieldStar Constant Contact

Training: 6-week InDesign Course, CIA, 2006

References Gladly Provided Upon Request