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NAMM 2014 issue NEWS DRUM www.sonor.com Hall D, Booth Number 3240 NASA, ESA and The Hubble Heritage Team (STScl/AURA) SONOR, proudly celebrating a tradition of over 135 years of excellence has announced the launch of the Limited Edition SQ² Stellar Spire kit to be introduced at Winter NAMM 2014. These limited SQ² drums will be offered in a Stage 3 configuration, 22“ x 18“ virgin bass drum, 10“ x 8“ and 12“ x 9“ toms, 16“ x 16“ floor tom and a 14“ x 6“ snare drum. The shells are handmade in Germany from 9-ply, hand-selected North American Maple, featuring the stunning air brushed Stellar Spire finish and black nickel- plated fittings. The snare drum features Die Cast hoops Made in Germany and uses SONOR’s Dual Glide snare strainer system. For more information check out the SONOR homepage: · www.sonor.com · www.facebook.com/sonordrums On this project SONOR is working with the talents of MachArt, a two person air brush specialized lacquer company not too far away from the SONOR factory in Germany. The idea behind this kit was to replicate a high resolution picture, taken from the Hubble space telescope in outer space, as a complete theme on a drum kit. The drum kit shows the Stellar Spire in the Eagle Nebula (catalogued as Messier 16 or M16, and as NGC 6611, and is also known as the Star Queen Nebula) in the constellation Serpens (source: http://en.wikipedia.org/wiki/Eagle_Nebula). This piece of art is hand painted over a piano black lacquered ground coat at MachArt in Germany and has been high gloss lacquered to perfection in the SONOR factory in Germany once the air brush job was done. The theme finds itself from the bird‘s eye view on the bass drum and in spectators view from right to left on the rest of the shells. These kits will be available in a very limited quantity and will be timeless and valuable collector pieces. p

NAMM 2014 issue - Sonorde.sonor.com/fileadmin/hohner_group/sonor/07_news/news_2014/... · NEWS NAMM 2014 issue DRUM Hall D, Booth Number 3240 ... Benny Greb PROLITE NEWS 2014. NEW

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Page 1: NAMM 2014 issue - Sonorde.sonor.com/fileadmin/hohner_group/sonor/07_news/news_2014/... · NEWS NAMM 2014 issue DRUM Hall D, Booth Number 3240 ... Benny Greb PROLITE NEWS 2014. NEW

NAMM 2014 issueNEW

SDRUM

www.sonor.com

Hall D, Booth Number 3240

NASA, ESA and The Hubble Heritage Team (STScl/AURA)

SONOR, proudly celebrating a tradition of over 135 years of excellence has announced the launch of the Limited Edition SQ² Stellar Spire kit to be introduced at Winter NAMM 2014. These limited SQ² drums will be offered in a Stage 3 configuration, 22“ x 18“ virgin bass drum, 10“ x 8“ and 12“ x 9“ toms, 16“ x 16“ floor tom and a 14“ x 6“ snare drum. The shells are handmade in Germany from 9-ply, hand-selected North American Maple, featuring the stunning air brushed Stellar Spire finish and black nickel-plated fittings. The snare drum features Die Cast hoops Made in Germany and uses SONOR’s Dual Glide snare strainer system.

For more information check out the SONOR homepage:· www.sonor.com · www.facebook.com/sonordrums

On this project SONOR is working with the talents of MachArt, a two person air brush specialized lacquer company not too far away from the SONOR factory in Germany.The idea behind this kit was to replicate a high resolution picture, taken from

the Hubble space telescope in outer space, as a complete theme on a drum kit. The drum kit shows the Stellar Spire in the Eagle Nebula (catalogued as Messier 16 or M16, and as NGC 6611, and is also known as the Star Queen Nebula) in the constellation Serpens (source: http://en.wikipedia.org/wiki/Eagle_Nebula). This piece of art is hand painted over a piano black lacquered ground coat at MachArt in Germany and has been high gloss lacquered to perfection in the SONOR factory in Germany once the air brush job was done.The theme finds itself from the bird‘s eye view on the bass drum and in spectators view from right to left on the rest of the shells.These kits will be available in a very limited quantity and will be timeless and valuable collector pieces.

p

Page 2: NAMM 2014 issue - Sonorde.sonor.com/fileadmin/hohner_group/sonor/07_news/news_2014/... · NEWS NAMM 2014 issue DRUM Hall D, Booth Number 3240 ... Benny Greb PROLITE NEWS 2014. NEW

The SQ² Drum System represents SONOR's

extensive know-how in drum making and sound

design. Building upon more than 135 years of

manufacturing experience this range of custom

instruments offers the ultimate in SONOR

craftsmanship. Two new finishes are being

introduced to the extensive range:

MOUNTAIN BURLHighly figured with tight swirls and burl eyes, Mountain Burl is

the first of two stunning veneers. Veneers are selected, set by

hand and matched in-house by SONOR master craftsmen. Each

veneer sheet is one of a kind and makes each drum unique like

a personal fingerprint.

SMOKED LARCHOften used for high end furniture or interior design, the veneer sheets

are 'smoked' or fumed to modify the surface color. In addition to the

design, the physical properties of the wood are improved, too: it becomes

more elastic, less brittle and easier to work and process in the shell

manufacturing. A beautiful vertical veneer with spectacular contrast.

the ONE OF A KIND edition snare drums

I n t r o d u c i n g t h e f i n e s t i n h a n d c r a f t s m a n s h i p :

The instrument badges highlight laser cut mallet shaped logos, made out of the same veneer that is used on the snares itself. Due to the massive success with the actual Gavin Harrison Signature snare drums, SONOR chose to cooperate with HARDCASE UK again. Each One Of A Kind snare drum is delivered in a hard case, made to SONOR's specification.

The One Of A Kind edition features an extremely limited run of special designed snare drums with spectacular natural grown veneers and new shell designs. For each edition a certain tree has been selected with the goal in mind to only use the most exiting parts of the grain and set them to perfectly set vertical grain patterns. Vertical outside veneer grains have been introduced through SONOR in 1973, and have been a company trademark ever since. All veneers are sourced at specialized suppliers in Germany, which guarantee that these trees come from environment friendly sources and are exported/ imported legally.

Based on the success of the 2010 Beech Infinite Drums, SONOR is proud to announce the Birch Infinite Special Edition Shell Set, Made in Germany.The Birch Infinite drums feature hand‐selected premium Birch wood shells, combined with top shelf SONOR fittings ( such as T.A.R. mounting system, Tunesafe and Dual Glide snare system) and Remo USA heads.The kit will be available in a trio of vintage finishes - Vintage Amber, Vintage Azure and Vintage Onyx - all three featuring offset stain natural color vintage style hoops on bass drums.

The drums are available in a 4‐piece basic shell set containing a 22” x 18” bass drum, 10” x 8” and 12” x 9” tom toms and a 16” x 16” floor tom. A 14”x14” floor tom and a 14”x6” snare drum will be offered as upgrade components.

The Birch Infinite Drums are very versatile and easy to tune. The birch shells provide tremendous projection and a solid, distinctive warm tone. The smooth, balanced midrange is an excellent complement to the clarity of the highs and lows. The sound, the controlled sustain of Birch, combined with the striking look will make Birch Infinite drums a 'must have' for any live gig situation and recording sessions.

ONE OF A KIND SNARE DRUM - RED TIGERWOOD (lat: Larix spec.)

Shell Sizes 14" x 6.25"

Shells Hand selected German Beech, 9 plies/ 8 mm thickness

HybridBearing Edges modern 45 degrees

Finish The snare features a gorgeous high gloss lacquered Red Tigerwood veneer and chrome fittings

Badge One of a Kind badge with laser cut mallet shaped logo in Red Tigerwood veneer, 1 out of 75

Hoops Die Cast hoops on top and bottom.

Snare Strainer Dual Glide Snare System

Snare Wires 24-stand bronze wires, handmade in Germany

The Lugs SQ² lugs with internal Tune Safe and APS

Drumheads SONOR medium white coated on top and medium resonance head on bottom, both made by Remo USA

Exclusive Packaging - includes a unique “One of a Kind” case, made by Hardcase UK and a personal 'welcome to the SONOR family' package

BIRCH INFINITE Special Edition Shell Set

Shell material hand‐selected premium Birch wood

Shell construction 9‐ply on all drums / 8 mm bass drum / 6 mm all other drums

Bearing edges 45 degrees

Finishes all stain semi‐gloss ‐ 13109 Vintage Azure / 13133 Vintage Amber / 17306 Vintage Onyx

Shell hardware chrome (ProLite-based featuring TuneSafe)

Snare strainer Dual Glide System

Snare wires SW 1418 S (18 wires stainless steel)

Drum hoops Exclusive Natural finish hoops on bass drums 2.3 mm steel hoops on snare drum, tom toms and floor toms

Drum heads Bass drum -Clear Power (Powerstroke3 style) batter head / Natural Power

(Fiberskyn3 style) bottom head

Snare drum White Medium (Ambassador coated style) batter head / Clear Medium Resonance bottom head

Tom toms andfloor toms Clear Heavy (Emperor clear style) batter heads and Clear Medium (Ambassador style) bottom heads.

All heads made by REMO USA.

Badges - “Birch Infinite” badge with embossed SONOR mallets / round vent hole badge

75EDIT IO N VO LUME

S N A R E D R U M S

ONE OF A KIND SNARE DRUM - WHITE EBONY (lat: diospyros embryopteris)

Shell Sizes 14" x 7"

Shells Hand selected North American Maple, 21 plies/ 14,65 mm thickness

Bearing Edges modern 45 degrees

Finish The snare features a gorgeous high gloss lacquered White Ebony veneer and black nickel plated fittings

Badge One of a Kind badge with laser cut mallet shaped logo in White Ebony veneer, 1 out of 45

Hoops 2.3mm triple flanged hoops on top and bottom.

The bottom hoop has an open bridge design to fully benefit the Dual Glide System

Snare Strainer Dual Glide Snare System

Snare Wires 18-stand bronze wires, handmade in Germany

The Lugs SQ² lugs with internal Tune Safe and APS

Drumheads SONOR medium white coated on top and medium resonance head on bottom, both made by Remo USA

Exclusive Packaging includes a unique “One of a Kind” case, made by Hardcase UK and a personal 'welcome to the SONOR family' package

45EDIT IO N VO LUME

S N A R E D R U M S

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Handmade in GermanySpecial EditionBirch infinite�

Page 3: NAMM 2014 issue - Sonorde.sonor.com/fileadmin/hohner_group/sonor/07_news/news_2014/... · NEWS NAMM 2014 issue DRUM Hall D, Booth Number 3240 ... Benny Greb PROLITE NEWS 2014. NEW

NEW DRUM THRONES HERALD ALL-NEW 6000 ORIGINAL HARDWARE SERIES

NEW

SDRUM

NAMM

2014

New DT 6000 RT / ST models are on their way to herald the all-new 6000 Series Hardware. New top designs and an improved base result in maximum seating comfort and stability that

never lets you down. Stay tuned for more exciting new items to be added to the 6000 Series soon!

DT 6000 RT Round TopDT 6000 ST Saddle Top

· New 2-segment top / tube clamp

· New tuning key holder included

· Spindle drive

· Reinforced brace connection

· New round and saddle throne tops with improved comfort padding and shape

· New rubber feet design

DT 6000 ST Saddle Top

DT 6

000

RT R

ound

Top

Using only the finest hand-picked wood selections from eco-

friendly resources, precision metal components, and a superior

lacquering process, each ProLite Drum is a piece of art.

The Vintage Maple shells are characterized by a soft, warm tone that highlights the lower pitches and provides balance in the mid-range and treble, without sacrificing projection and power.

Two new finishes are being added to the finish range:Chocolate Burl veneer and Blue Sparkle,both high gloss lacquered to perfection.

Benny Greb

PROLITE NEWS 2014

Page 4: NAMM 2014 issue - Sonorde.sonor.com/fileadmin/hohner_group/sonor/07_news/news_2014/... · NEWS NAMM 2014 issue DRUM Hall D, Booth Number 3240 ... Benny Greb PROLITE NEWS 2014. NEW

NEW

2000

4000

Serie

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NEW

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The Essential Force Series was designed for the advanced drummers who are not willing to sacrifice

their musical freedom. 6 ply Birchwood shells are the superb foundation for these kits, creating a

dynamic sound range. New for 2014: high gloss Cream White

The pinnacle of the Force Series, Select Force, was designed especially

for advanced and semi-professional drummers. The 7 ply Canadian Maple

shell offers uncompromisingly rich and warm sounds, highlight lower pitches

and provide balance in the mid-range and treble. Select Force Series drums are now offered in the new

Transparent Black Burst and Blue Galaxy Sparkle finishes.

The Ascent Series marks the revival of the famous Beech shell construction

that has been a trademark of SONOR throughout the decades. While developing

the series SONOR's design team has workd closely with some of the top SONOR

artists and sound specialists to create the proper sound. Thin Beech shells for all bass drums and thick

Beech shells for snare drums, tom toms and floor toms result in full rich tone, powerful and clear.

The newest additions to the finish family are Coral Red (high gloss)

and Matte Black (with black hardware).

· New wing screw (taken from the German made hardware) for better grip

· New rubber feet design for maximum stability

· Lightweight and Low Level versions available

· Cymbal stands with retractable, knurled boom arm

· Drum Thrones include the tuning key holder

· Snare Drum stands with gearless basket adjustment

AVAILABLE 2000 SERIES ITEMS

Shel DT 2000 Drum Throne

DT XS 2000 Drum Throne, low height

SS 2000 Snare Stand

SS XS 2000 Snare Stand, low height

SS LT 2000 Snare Stand, lightweight

MBS 2000 Mini Boom Stand

MBS LT 2000 Mini Boom Stand, lightweight

DTH 2000* Double Tom Holder, ball clamp system

*) also available in Black Powder

· Gearless Cymbal Tilter

· New wing screw (taken from the German made hardware) for better grip

· New rubber feet design for maximum stability

· Tom Arms now come with flexible open ball clamp, short hex rod

· New 2-segment tube clamp

· Cymbal stands with retractable, knurled boom arm

· Drum Thrones include a tuning key holder

• Snare Drum stands with gearless basket adjustment

AVAILABLE 4000 SERIES ITEMS

SDT 4000 Drum Throne, Velvet Top

SS 4000 Snare Stand

MBS 4000 Mini Boom Stand

DCS 4000 Double Cymbal Stand

CTS 4000 Cymbal Tom Stand

*) also available in Black Chrome and Black Powder

DTS 4000 Double Tom Stand

STS 4000 Single Tom Stand

MBA 4000 Mini Boom Arm

DTH 4000* Double Tom Holder

STH 4000* Single Tom Holder

TA 4000* Tom Arm

The new 2000 Series of hardware is designed forthe price conscious player and consists of a number of new items, packed with a number of new features to ease the life of drummers:

The new 4000 Series of hardware is designed for the price conscious player and consists of a number of new items, packed with a number of new features to ease the life of drummers:

2000

4000

Page 5: NAMM 2014 issue - Sonorde.sonor.com/fileadmin/hohner_group/sonor/07_news/news_2014/... · NEWS NAMM 2014 issue DRUM Hall D, Booth Number 3240 ... Benny Greb PROLITE NEWS 2014. NEW

SMALL CAR? SMALL STAGE? SMALL APARTMENT? DON'T SACRIFICE YOUR SOUND!

Our new Bop, Safari and Martini kits offer compact size shells, but at the same time uncompromised sound.

All drum kits feature a poplar shell combined with a covered sparkle finish and a single tom holder.

Cross-Laminated shells deliver superior stiffness, sonically pleasing resonance and spectacular tone.

Tune Safe equipped lugs ensure that the tuning stays in place.

NEW

SDRUM

NAMM

2014

Martini Special Edition

Finish Retro Turquois Galaxy Sparkle finish with offset Natural finish Bass Drum Hoops

Sizes 14" x 12" Bass Drum (with Mount & Riser), 8" x 8" Tom Tom, 13" x 10" Floor Tom, 12" x 5" Steel Snare Drum

Hardware STH 274 single tom holder

Safari Special Edition

Finish Red Galaxy Sparkle, Black Galaxy Sparkle

Sizes Sizes: 16" x 16" Bass Drum (with Mount & Riser), 10" x 8" Tom Tom, 14" x 12" Floor Tom, 14" x 5" Snare Drum

Hardware STH 274 single tom holder

Bop Special Edition

Finish Red Galaxy Sparkle, Silver Galaxy Sparkle

Sizes 18" x 16" Bass Drum (with Mount), 12" x 8" Tom Tom, 14" x 14" Floor Tom, 14" x 5" Snare Drum

Hardware STH 274 single tom holder

FOLLOW US

Flor

ian

Ale

xand

ru-Z

orn

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