Reading Quiz

Name two ways that trailers have changed to accommodate different platforms for viewing

(i.e., phones or computer vs. theatrical trailers).

(This question refers to the article “The Coolest Way to Watch Movie Trailers in the World: Trailers in the Digital

Age.”)

Exhibition/Retail

J412/51211/12/13

Releasing Movies

Film Release Pattern and Timing:The Traditional Plan

US theaters for 4 months Foreign theaters (4-18 months after US

theat.) US video (6-30 months) Foreign video (9-24 months) US cable TV (12-36 months) US broadcast TV (36-60 months) Foreign broadcasters (66-72 months) Second US cable TV (66-72 months) US syndication (72 months)

Today’s Typical Release Windows

Lions Gate Entertainment, 10-K Report, FY2012

Theatrical Release

Wide release Modified wide release Limited release Exclusive release Platform Regional Release Four-walling

Record-breaking box office

revenue = film shown in record

numbers of theaters

Major Theater Chains

http://www.natoonline.org/statisticscircuits.htm

As of Feb. 2013, Regal bought Hollywood Theaters chain (theaters mostly in TX, MO, HI, KS)

http://www.natoonline.org/statisticsscreens.htm

http://www.natoonline.org/statisticssites.htm

Digital Projection 75% of world’s cinema screens are

digital• What about remaining 25%?

Major studios not distributing film prints

Some film suppliers not manufacturing 35mm film• Fujifilm done; Kodak emerging from

bankruptcy protection

Why Digital Projection? 35mm prints = $1,500 each

• upwards of 4,000 prints for major studio release

Hard drive for digital movie = $150

No scratches, no breaking Looks same on first run and

1000th run Alternate programming

Piracy concerns = encryption

Good news/bad news:Who is impacted?

Small theaters Drive-in theaters Non-US theaters

(e.g., Latin America)

VOD Release VOD = Video-on-demand

Example: Bachelorette released by Weinstein Company a month ahead of theatrical release• #1 on iTunes movie chart• $4 million in month• $418,000 in theaters in 2

weeks

Activity Plan film release for film

Identify:• Target audience • Timing (when during the year?)• Locations • Type of release (theatrical and other

platforms

• Marketing ideas for film