Advanced Wireless Technology Group Limited 1st Floor, Viglen House, Alperton Lane,

Wembley, HA0 1HD United Kingdom

www.awtg.co.uk Tel: +44 (0) 208 601 7150 Fax: +44 (0) 208 728 9610

June 2016

Origins

Established in 2006 by a collective of leading telecommunications professionals and academics with the aim of delivering high value added, full turnkey services to the industry.

Advanced Wireless Technology Group

Mission and Strategy

Delivery cost-effective telecommunications solutions and services for global markets

To be the best-in-class supplier of telecommunications services to MNOs, government bodies and equipment vendors

Drive service delivery by innovation, best practices and cutting-edge technology integration

Our history

AWTG offers services to Network Operators, Service Providers, Manufacturers & Government bodies

Consulting

Services

Services & Consulting

Our areas of operation and customers

Cellular Networks • MNOs • Equipment Vendors

Small Cell Networks Government Bodies

& Regulators Local Councils &

Private Enterprises Consulting

Services

Cost-effective value-driven partner in

delivering network services leveraging partnerships and

expertise

A leader in developing small cell solutions

An independent services and advisory

partner

Vendor agnostic technology expert to

help deliver the solutions to meet your

needs

Independent technology advisor to help deliver the solutions to meet

your needs

• Planning and deployment of cellular sites

• Network optimization • Network maintenance

and field services • Core and transmission

networks

• Design and deployment of Small Cell networks

• Network operations and maintenance

• Equipment benchmarking

• Smart City Implementations

• Network benchmarking • Service performance • user experience

benchmarking

• Service creation, design and delivery

• Public access wireless networks

• Management platforms and service management

• Thought leadership – IOT/ M2M etc.

• Technology strategy advisory

• Business plan creation

• Programme management

AWTG Service Offerings C

lien

ts

Serv

ice

Po

siti

on

ing

Act

ivit

ies

Do good network KPIs mean good QoE?

KPIs for CN, RAN, and IP bearer networks are very high. This means the network quality is excellent; however, call quality is still low. It may be that calls are dropping in an abnormal cell. Customers in this cell may be experiencing very bad service, but this low-quality cell is covered by other cells with high KPIs

Central London Benchmarking 2016

Test

OP1 OP2

OP3

OP4

Comments

3G 4G 3G

4G

3G 4G 3G 4G

Voice call success rate

100% call completion

for OP1 and OP3

Voice setup

time

Only network under 5

sec call setup time

Voice quality MOS scores measured

using POLQA

Latency OP3 has the lowest

network latency

FTP UL Speed Measured at the 90th

percentile

FTP DL Speed Measured at the 90th

percentile

HTTP time to Load

Average webpage

download time

Streaming download time

OP3 fastest on 3G &

OP4 fastest on 4G

Key findings from AWTG’S 2016 Central London QOE benchmarking

Coverage • The 3G and 4G coverage have either improved or remained the same for all operators

tested. No coverage deterioration was detected in our 2016 test.

3G vs 4G Download speed

• The 3G and 4G download speeds are comparable for 3 of the 4 operators tested. This suggests that the 4G layer is increasingly getting congested.

Latency • 3G network latency improved for all networks compared with 2013

Web browsing • Browsing on 3G had a higher success rate than on 4G, however browsing on 4G resulted

in faster web page load times

2013 vs 2016 3G UL&DL speed

• Average 3G upload and download speeds almost doubled in 2016 compared with the network speeds measured in 2013

YouTube Streaming • Poor streaming performance for OP1 as all streaming tests timed out on both 3G and 4G.

This could be down to its high latency as it had the worst latency on both 3G and 4G.

Voice call • Voice performance was strong for all operators in 2016 as it was in 2013. Voice call

accessibility and retainability was excellent for all operators in the area under test.

Voice quality • Voice quality improved for all but one operator as compared with the Mean Opinion

Scores measured in 2013

4G not necessarily better than 3G

Gap between User Experience and Testing

Network Elements

(Node B, RNC, MSC, etc)

Customers

(User Experience)

Network

Performance

Information

KPI

definition

Customer

Experience

KPIs

Actual

Customer

Experience

Traditional Network

Performance Management

Localised/focused Troubleshooting

CLOSE

Perception Gap

of Customer

Experience

AWTG-QoE

Our network optimisation solution enables MNOs to manage and enhance network performance based on actual Customer Experience, closing the perception gap between network performance and user experience, with a simple and affordable product proposition

M-AKT CEM Solution

AWTG’s KPI testing tools

Mobile operators are required to deliver the best customer experience while keeping network expansion and optimization costs at a bare minimum.

Operator Challenges:

– Capacity Expansion

– Operational Efficiency

– User Experience

M-AKT tools help MNOs in the following tasks:

Our Use cases

AKT Tools

AKT Architecture

The AKT tool works on the principle of Remotely Controlled Units called AGENTS, that can be configured to perform a set of pre-determined tests (Test Package) at scheduled times. The Agents continuously perform the tests at their regularly scheduled intervals (hourly, daily, weekly), gathering the test results and deliver them back to the main database server for processing.

Sample Dashboards

Application Screenshots

AKT and mAKT benefits

Use cases

Capacity Issues:

Test and analyse network and application performance in indoor, outdoor, fixed and nomadic locations

Identification of coverage holes or capacity gaps

Optimization and Testing:

Indoor and Automated/Unattended testing

Test competitors’ coverage & quality

Monitor Key Performance Indicators (KPIs) like dropped calls, throughput, and audio/video quality

Track , ensure service levels for consumers, businesses, and regulatory agencies

User Experience Testing and Monitoring:

Simulate the customer experience over a large variety of wireless technologies and smartphones, including LTE

Monitor the customer experience indoors and outdoors for cost-efficient 24x7 QoS monitoring

Monitor & measure the key performance indicators (KPIs) that network operations & service quality departments use to gauge success

User Analysis Coverage Analysis

Service Quality Analysis

QoE Benchmarking

AKT Demo Please visit our stand 33A

Advanced Wireless Technology Group Limited 1st Floor, Viglen House, Alperton Lane,

Wembley, HA0 1HD United Kingdom

www.awtg.co.uk Tel: +44 (0) 208 601 7150 Fax: +44 (0) 208 728 9610