Nam Jai Car Care

8/9/2019 Nam Jai Car Care

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Chapter 1 Introduction

1203302

PROJECT FEASIBILITY & EVALUATION


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Preface

This Project is a part of 1203302 Project Feasibility Study and Evaluation

Course in the second semester of 2009. In this project is studying the feasibility of car

care business in Chiang Rai, which is include generally of car care business,

management in car care business, competition analysis and marketing feasibility, the

technical process and the financial feasibility of this business.

This project makes everyone who interested to get knowledge and information

about car care business before make decision to investment, including preoperational

process and operation process of car care business, for the benefit to investment and

profit of doing this business.

If they are any error in this project or whatever, I have to make an apology at

this opportunity.

Nattee Pansita

May 11, 2010


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Content

Preface 2

Content 3

Chapter 1 Introduction 5

1.1 Background 6

1.2 Project objectives 9

1.3 Benefits of project 9

1.4 Operations methods 10

1.5 Time frame of study 11

Chapter 2 Industry Profile 12

2.1 Nature of Industry 13

2.2. Situation of Industry 14

2.3 Product and Service 16

2.4 Other products and services 22

2.5 Vision 26

2.6 Mission 26

2.7 Strategy 27

2.7.1 Corporate Level. 27

2.7.2 Business Strategy 28

2.7.3 Functional Strategy 28

Chapter 3 Marketing Feasibility Study 31

3.1 Marketing Analysis 32

3.1.1 General Environment Analysis 32

3.1.2 Competition Analysis (3C Analysis) 37

3.2 STP Analysis. 46

3.2.1 Market Segmentation 463.2.2 Target Analysis 47

3.2.3 Position Analysis 49

3.3 Marketing Mix Strategy 50

3.3.1 Product strategy 50

3.3.2 Price Strategy 52

3.3.3 Place Strategy 54

3.3.4 Promotion Strategy 54


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3.4 Sales Forecast/Profit Estimation 55

3.5 Marketing Expenses (Sale Incentive) 70

3.6 Depreciation 73

3.7 Conclusion in market feasibility 76

Chapter 4 Technical Feasibility Study 77

4.1 Production and Operation Analysis 78

4.1.1 Product characteristics 78

4.1.2 Service Process 80

4.1.3 Location 81

4.1.4 Machine/Tools/Equipment 82

4.1.5 Machine Tolls/Equipment 91

4.16 Facility Layout 98

4.2 Cost of Investment 101

4.2.1 Pre- Operating Cost 101

4.3 Investment Cost 102

4.3.1 Equipments & Tools 103

4.4 Operating Cost 104

4.5 Management Analysis 107

4.6 Administration Cost 107

4.7 Technical Feasibility Conclusion 111

Chapter 5 Financial Analysis

5.1 Income Statement 114

5.2 Statement of Cash Flow 120

5.3 Balance Sheet 126

Chapter 6 Summary

Appendix 129


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Chapter 1 Introduction


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Chapter 1

1.1 Company background

It is generally accepted that the car is a factor 5 in the lives of people.Although Thailand is faced with economic crisis that occurred continuously for many

year, but it was evident that during the past. In the number of cars has increased

continuously. The total amount of cars such as private car in the country only 2 years

is increase. Comparison of the cumulative vehicle registration years 2551 and 2552

are listed as follows: (Transport Statistics Report. Quarter 4 Fiscal Year 2552

Department of Transport: 2552).

Table 1.1 Transport Statistics Report about the car which is registration in Thailand

year 2551 and 2552

A kind of Car Year 2008 Year 2009 Percent increase

1. Passenger private cars up to 7

people

3,768,927 4,029,108 6.90

2. Passenger private cars over 7

people

379,012 382,576 0.94

3.Passenger private cars 4,522,425 4,666,431 3.18


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It also tends to grow up continuously. Consistent with the data of car's in Chiang Rai

province, which is increasing as well. As the table shown below.

Table 1.2 Transport Statistics Report about the car which is registration in Chiang Rai

year 2551 and 2552

A kind of Car Year 2008 Year 2009 Percent increase


people

39,210 43,354


people

4,246 4,489

3.Passenger private cars 86,319 91,294

By the way lifestyle of Thai people to change by more emphasis on comfort,

because of society has become increasingly competitive, including the strangulation

of economic conditions. So the lifestyle is urgently and rushed. Therefore, the use of

leisure time to various activities that can relax and are decrease. People are focused on

the remaining time from work, and are willing to agree to pay money to buy more

convenience. Such as payments to buy convenience machine to do housework

(washing machine Vacuum cleaner and dishwasher. And using advanced

communications tools, to reduce transportation time and reduce time to work etc. Also

car, whether old or new, but all require total care. And care for beauty, such as

clearing scrub and vacuum coating and maintenance for the vehicle has full power

and can use in longer time. Such as machine oil, drain oil and filters according to the

machine.


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Car, whether old or new, but all require total care, including the beauty care,

such as clearing scrub and vacuum coating and about take caring for the car has full

power and last longer such as machine oil drain and oil filter machine by time of

period, this why all of new cars are increased, and why do they want more service.

And when the great old car is the down Car, owners will likely lead the Car to brand

car center are decreasingly but they will lead the car to the generally Car center more

than the first one so which why car care service is growth in now a day.

Therefore, the vehicle maintenance shop services (Car Care), has expanded

rapidly as increasing the amount of current cars and the lifestyle of Thai people

changing. And in the present car maintenance business or car care business currently

has a variety of services. And oil service stations or gas station and also car care shop,

the providers of each service has focused on different things. Such as focusing on the

transformation machine oil. or focus on cleaning cars. This business mainly provides

services in place. But no customer service directly to customers home or place of

work.

Car Care Delivery Business is a business that different from existing services.That is attracting the customer directly to home or workplaces, to improve

convenience for customers. And reduced time of implementation of customer service

vehicle to the various stations, this is consistent with the different needs of consumers

truly is a new business model that's education, because of the above. I was choosing

this business to be my project.


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Project objective

1. To study about situation of Car care business.

2. To study about how to do the investment of car care business in Chiangrai.

3. To study and analyze about the car care market and study about our target

market and segmentation in Chiangrai

4. To study about the car care business, that about it technical, about

generally car care product and service.

5. To study how to do and investment car care business in feasibility

situation.

Benefit of project

1. To learn about situation of Car care business.

2. To learn about how to do the investment of car care business in Chiangrai

3. To learn and analyze about the car care market and study about our target

market and segmentation in Chiangrai

4. To learn about the car care business, that about it technical, about generally

car care product and service.

5. To learn about how to do and investment car care business in feasibility

situation.


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Operation method

1. To study the generally of car care business in chiangrai.

2. To study the management of car care business

- about back ground

- about product and service

- about car care technical

- about management employees

3. To study car care business marketing

- about target market

- about market segmentation

- about direct and indirect competitor and about competitive in

Chiangrai

- about the environment factor

4. To study about Technical Analysis of car care business in Chiangrai

- about the investment and management of car care business

5. To study about the financial of car care business


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Time frame of study

Table 1.3 Time frame, since March 29 until May 12

March April MayOperation Method

W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4

1.To study the

generally of car care

business in chiangrai

2.To study the

management of car care

business

3.To study car care

business marketing

4.To study about

Technical Analysis of

car care business in

Chiangrai

5.To study about the

financial of car care

business


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Chapter 2 Industry Profile


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2.1 Nature of Industry

About the nature of car care business in the present day we can explain that

2.1.1 About the service of car care business, it has many services which are,

wash the car, waxing the car, engine cleaning. These services are the

main service but its have many products substitution.

2.1.2 About the revenue of car care business come from 2 main revenue

which are

2.1.2.1 Washing the car

2.1.2.2 Waxing the car

2.1.3 About management of car care business, the managers have to train

employees to have quality and make sure that they can make the first

impression to customers.

2.1.4 It is the fact that car care business also has low season as same as other

business. Car care business low season is the rain so the managers have

to make the promotion to attract the customers while the low season is

coming.

2.1.5 About brand name of car care business is very important because if the

customers can remembers that our car care shop has quality and make

them satisfy, they will come again in next times


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2.1.6 The location to build car care shop is very important too. If that

location has many people and have the good position, it can take effect

to our revenue and profit.

2.1.7 Must have good promotion and package to attract the customers. In

generally car care business usually use the year member card to attract

customers who always come to take the service.

2.2 Situation of Industry

About the situation of car care business in the present day we can explain that

2.2.1 The cars in now a day is increasing every year. Although in now a day

Thailand economic is in the bad way if we compare with the last 4-5 years, but

the numbers of new cars in the car market are increasing so if we would like to

open car care business in the car market, it will not have much problem.

2.2.2 While many people in the present day do not have the time for take care their

cars and also only wash it, they can not do it with in the rush hour now. Not

only rush hour time which can take effect but also many people have not

known to fix and take care their car such as about some car machines etc. so

car care business is the new way which can give many people are comfortableand have the time to do some things which are more important.

2.2.3 Now the cost of buying new cars is increasing more than the past so only one

car will take cost more than 500,000 Bath in Thailand. However not only the

high cost of cars will increase but each car value will increase too. So many


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car owners have to always take care their cars, the car care business will be

needed for that target group.

2.2.4 Must have expert organization management in the car care business. Can

define in 2 departments which are.

2.2.4.1 About reservation and registration staff, they must welcome the

customers when they come and check their profile and needs.

2.2.4.2 About take caring the car staff and the managers who control theirperformance,

2.2.5 About car care business in now a day must have 4 characteristics which are

2.2.5.1 Manage with fairness to every employee.

2.2.5.2 Make the service with quality and take it fast.

2.2.5.3 Make the service by correct

2.2.5.4 Make the service with service mind


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2.3 Products and Services

2.3.1 Wash Car

Figure 2.3.1.1 about washing the car


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2.3.2 Vacuum inside the car

Figure 2.3.2.1 about vacuum inside the car


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2.3.3 Car Wash Cleaner

Figure 2.3.3.1 about Car wash cleaner

2.3.4 Change Battery

Figure 2.3.4.1 about changing Battery


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2.3.5 Scrub and Enamel the Car

Figure 2.3.5.1 about scrub and enamel the car


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2.3.6 Change Car machine oil

Figure 2.3.6.1 about changing car machine oil


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2.3.7 Machine Oil

Figure2.3.7.1 about Machine Oil


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2.4 Other Product and Service

2.4.1 Cake shop and bakery shop

Figure 2.4.1.1 about cake and bakery


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2.4.2 Coffee Shop

Figure 2.4.2.1 about Coffee


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2.4.3 Wifi for free

Figure 2.4.3.1 about Wifi zone


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2.4.4 Television with Various Channels such as MTV or True vision

Figure 2.4.4.1 about TV channel


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2.5 Vision

Our vision is to be known by many Chiang Rai people which our Car care is

differ from other car care by delivery service and we are good car care providers. And

to make Chiang Rai people had known our brand in 1 year to give market share and

make the car care market is bigger than the past.

2.6 Mission

Our Car care provide the best car products and services with a team of

specialized expertise and have much experience for take the best take care to

customers cars in Chiang Rai. We would like to serve the best services to customers,

takes care the cars by sincerely and also serve the customers need about take caring

the car including give the best possible suggestion to take car their car by their self.

We are use the best car care product to our customers. We are continually to make

sure our income will growth by positive. And we have to train and motivate our

employees to the best employees for take the good performance working and serve

the service to customers by sincerely.


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2.7 Strategy

2.7.1 Corporate level

As know as our business is the newest car care business which is will launch

in Chiang Rai province, the first things which we would like to do in Chiang Rai is to

be known and make our brand is famous in 1 year. So we have to use strategy which

can make our products are different from the regular car care business. As we know as

the regular car care business are the places which can take care the car by wash the

car, take the vacuum to the car, wash the car seat ( about washing the car seat is the

difficult working and can not do for many times in the short periods ), about changing

the car auto loop, etc. but our car care business do some things different by using

Diversification Strategies and use concentric strategy. We launch new service in to

the car care market but related to the old one which is use delivery car service to serve

the customers who dont have the time to take care their cars.


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2.7.2 Business Level

In the present day ,just everyone know that many car care shop are establish

and launch in many place in all of Thailand, also in Chiang Rai so we have to do

some things different from other car care shop. We make the different way to

customers which are according our research we discover that many car care customers

dont have time to use the car service because they do not have times, for the

generally on Monday until Friday most people are going to work and they dont have

the times to do some things such as to go to wash their car so we use this situation to

make the new service but related to the old service Which are delivery car care

service. About delivery car care service, we will go to their house or their office to

receive their car to do the service and until finish we will give their car to the

destination place by sincerely. And the second way is open car care in the evening

until the night to make sure that some customers can come to our office by their self

while they had free time already. We use the new different way to open the interesting

car care market in Chiang Rai.

2.7.3 Functional Level

Marketing strategies

Product strategies

Create and logo, for to increase brand image, and make customer easy to

remember

Focused on products and services that is a variety and high quality


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Always make the product and service in professional to make customers

believe

Price strategies

Estimated cost and set the price which are in less lower than the competitors

Set the price in lower but we can get the profit and also related with our

qualities product to compare with competitors.

Place Strategy

To make our office or work place in modern and have good various service for

customers, the service not including with take caring the car but use other

service such as we have the good building with TV, Wifi and also with food

and drink to serve the customers for comfortable and convenience for their

waiting.

Promotion Strategies

Advertising product and service though various of media, such as brochure,

web blog.

Take care the customers by professional experience and take car them by heart

and sincerely to make them believe then they will chare our business to other

people by world of mouse.


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Financial Strategies

Prepare financial statements to systematic, clear, and accurate in every month

Improve the accounting system and finance in standard form

Human resource strategies

Training employee for high quality, such as, there is training teamwork,

customer service skills, persuasion talking, action and manners, and good

personality services to customer, etc.

Divide work, and assign appropriate position to employee

Evaluate performance of employee


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Chapter 3 Marketing Feasibility Study


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3.1 Marketing Analysis

3.1.1 General Environment Analysis

About Car care business has the 4 environment factor which has effect to the

business which are Political factor, Economy factor, Social factor and Technology

factor.

Political Factors

About the Political and Thailand legal of transportation do not have the law

about the controlling age of the cars in Thailand like other country such as Japan has

the law that the cars which are age more than 5 year have to destroy or sell to other

country because if they have used it more than 5 year, it will take effect to their

environment etc. But in Thailand only take caring the car to be in safety mode and

also to be in the condition which can be used, it is agreed for car in Thailand. So the

car drivers should to take care their cars by them self because if the cars have some

things wrong, they can know on time and fix them before the problem will be begun.

But in now a day it has the second way to take care the cars which is go to car care

shop. The political factor has taken effect to most of drivers to have to always takes

care their car so car care business is the second way of people who do not have the

time for take car their cars.


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Economy Factors

In the present day over 70 % of Thailand families must have at least 1 car for

use for their convenience and their comfortable. If they do not have the car, but a

motorcycle is will be fine for them, Many families have more than 2 cars in their

home so the economy will be grow up or grow down is not take the most important

for decide to be the owning a car for people ( According to the numbers of cars which

are increasing every years). Is it possible that the old cars must have more take caring

but the new cars must have special take caring more than the old one. Because mostof people want to see their cars in the new position for a long time so if some car care

shops are professional on take care the car, the owners have good personalities and

the customers can believe, they will not take difficult work to success in car care

business. But about the oil which is increasing cost every months, it take effect that

many people do not often want to used the cars for sometimes, so about washing the

car, about take caring the car is less necessary which comparing with the car using

behavior. There for it is the indirect economy factor which take effect to car care

business.

Social factors

About the social in Thailand, they think that the car is the 5th factor of their

life. Who do not have the car will be looked in the negative way so if the car is

important for a while, the take caring car is also important too.


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Technology factors

In the present day, most of car are inform to be in high technology every years

so car care business must adapt and develop take caring technology for concern that

the car which come to take care at car care shop will not be had some things problem

after finish the services. However some of new technologies which just come in to the

market and take the famous for a short time which are.

Automatic car wash machine

Automatic car wash machine is a car wash services are completed

automatically within 5 to 10 minutes. The price of the machine is between 2 to

3 million Baht, the car wash machine is import from abroad. The objective of

the design is for use in each of country. To replace workers who have high

wages in some countries, combined with the cold weather is not suitable for

car wash, which is not suitable for using labor. This technology has some

disadvantages are unable to clear the car was clean and the labor.

Vacuum machine oil

Highlights to be able to drain oil machine without lifting car Or

with out a tunnel. The machine will suck oil from the cable machine, which

dipped down to the bath oil. Those tools can increase the amount. The car hasmany vehicles at the same time. Because it can move to other places and not

use more place to work. And not including have a car lift. Or build the tunnel.

However, disadvantages of this device is it is not attracted deposits of waste

oil under the sink. This is different from oil taken in the old way.


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Chemicals to clean the oil and synthesizers

Some car wash water capable of doing a good cleaning, and can reduce

the amount of water which used to wash. Because wash water has good

properties. It can make the car has shiny for a long time.

Technology equipment

Figure 3.1 Technology Equipment


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3.2 Competition Analysis ( 3C )

Company Analysis

Strength

Our company has various products and service. Not only car care service but

also including Cake and bakery shop, Coffee shop, WIFI and TV channels to

take care customers

Our service is different from other car care shop, which is delivery car care

service. So it is unique and can attract the customers who do not have the

times to go to our car care.


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Competitors Analysis

Wash and Spa car care shop

Product and service

Wash and Spa Service

Table 3.2.1 wash and spa car care shop about wash and wax service

Program S M L XL

Wash and vacuum 120 150 180 200

Chemical Guys Butter wet wax 400 400 500 500

Chemical Guy wet mirror finish 550 550 650 650

Chemical Guys Jet seal 109 550 550 650 650

Blackflire wet diamond 550 550 650 650

EZ cream glaze with acrylic shin 550 550 650 650

Pre wax service 600 600 700 700

Service charge about waxing with buying

waxing cream from shop

100 100 100 100

Service charge of waxing with customers

use their waxing cream

150 150 150 150


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Interior care

Table 3.2.2 wash and spa car care shop about interior care service

Program S M L XL

Seat cleaning 2000 2000 2000 3000

Carpet cleaning 1800 1800 1800 2500

Seat cleaning per each 500 500 500 500

Ultimate Care Program Service

Table 3.2.3 wash and spa car care shop about ultimate care program service

Program S M L XL

Cleaning by Auto Spa process 2000 2000 2000 2500

Restore the surface by Menzerna 3500 3500 4500 4500

To be Year members 6000 6000 7000 9000


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Other Service

Table 3.2.4 wash and spa car care shop about other service

Program S M L XL

Over spray and Tar removal 600 600 600 600

Engine cleaning 300 300 300 300

Use O zone to removal smell and disease 200 200 200 200

Strength of wash and spa car care shop

They have good quality and have professional to take caring the cars

Their waiting building has decided in modern style and has air conditioners.

Their build was built by professional, we can know that this part of area will

use to wash the car and others part is used for customers who want to wait by

read some book with air conditioners feel.


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Weakness of wash and spa car care shop

The location of this car care shop is not good enough, because it is located on

back of the building so if they driver the car pass it , it will have less

customers can know this shop.


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Pang Mai car care shop

Open Tuesday until Saturday Close on Monday

Open at 8.00 17.00

They have opened for 8 years

Product and service

Table 3.2.5 Pang Mai car care shop about wash and wax program

Program Hour S M L

Wash out side only 30min 80 80 100

Wash and vax 45min 120 150 180

Wash under car, vacuum and engine cleaning 45 min 150 180 210

Waxing 45 min 350 400 450

Pang Mai high gloss Package 1-1.5hrs 1200 1400 1600

Pang Mai wet look Package 3 hrs 1500 2000 2500

Pang Mai point care system 4 hrs 3000 3500 4000


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Interior Care

Table 3.2.6 Pang Mai car care shop about Interior care

Program Hour S M L

Seat cleaning 2-3hrs 1500 1500 1800

Floor mate cleaning 1 hrs 150 150 150

Carpet cleaning 1-2 hrs 1000 1200 1500

Interior rejuvenation 3-4 hrs 2500 2700 3000

Over spray and Tar removal 800 1000 1400

Surface cleaning 400 400 400

Wheel detailing 200 200 200

Engine detailing 150 150 150

Pang Mai Strength

Pang Mai car care shop is the full car care service shop in Chiang Rai. It has

many various services and has the waiting place for customers.

Pang Mai has a product substitution which are coffee shop for attract their

customers.


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Pang Mai Weakness

Pang Mai location is not have enough car park to receive the customers need.

When many customers come on the same time, car park can not take all of car

in it.

Pang Mai waiting room do not have air condition so it can take effect to manycustomers who want to have the comfortable.


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Competitive Analysis

In Thailand now a day, numbers of the cars are increase every year because of

many people in Thailand need the comfort and convenience. So it take effect to car

care business was boom in the present. Every one can see that in Bangkok has high

competitive about car care business, we can see that every soy or every area also have

car care shop which open for serve service to customers so we have just chosen

Chiang Rai to open our car care shop because Chiang Rai is not have high

competitive yet. About car care shop in Chiang Rai which many people know andagree that they are work well are less, although the numbers of car care shop which

has opened in this area and their target customers is also different such as car care

shop near Big C, they serve only customer who buy and travel in Big C but not serve

general customers because thy has limit area to work etc. And our car care shop is in

the high grade which better than other because we have various product and service to

serve them.


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3.2 STP Analysis

3.2.1 Market Segmentation

From questionnaire information, has 105 people who answer the question

which are in the table below which in percentage.

Figure 3.10 Market Segmentation.

68%

20%

10%2%

wash and vacuum the car

wax the car

wash the engine

wash the seat

So we can divide the segmentation of car care business in Chiang Rai to 4

segments. Many people who use the service of car care business are usually use only

wash and vacuum the car to 68 percent, wax the car to 20 percent, wash the engine

room to 10 percent, and wash the seat to 2 percent. So our big segment are people

who wash and vacuum the cars.


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3.2.2 Target Market Analysis

As the table in below, has 105 people who answer the question

Table 3.2.2.1 Target Market Group

.Which day you are want to use

the service

Monday until Friday

Saturday to Sunday

Everyday in the week

Only a long week holiday

Numbers of people

10

64

28

3

percentage

9.52%

60.95%

26.66%

2.85%

What time do you prefer to use

the service

07.30 .-09.00

09.01 .-12.00

12.01 .-15.00

15.01 .-18.00

Afetr 18.00

Numbers of people

5

26

25

39

10

percentage

4.76%

24.76%

23.80%

37.14%

9.52%


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As the table information told me that, many people usually want to use the

service on Saturday and Sunday because these days are the free time day. They do not

want to use in other day because these are normal day so they have to work or do

some business, they do not have time to go to wash the car at car care shop. So we

will have been opened car care shop in delivery shop for people who dont have the

time to come to serve service. Our target groups are people who not have the times to

com to use the service so they will serve our service by delivery service.

If in the present have car care

shop which is reliable and serve

delivery car care service. Do you

want to use service?

Use service

Do not use service

Numbers of people

78

27

Percentage

74.28%

25.71%

The table shows that from people who answer the question form 105 people, 78

people want to use delivery service because they do not have free time to come bythem self so if they use this service they can reduce the time for do any thing with out

working.


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3.2.3 Positioning

So we can expand that Nam Jai car care shop has interesting service which can

attract customers which are has various service and have delivery service.

Have Various service

Have delivery

service

Nam Jai

Wash

and Spa

PangMai


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3.3 Marketing Mix Strategy

3.3.1 Product Strategies

Brand strategy, we are set brand name in Thai language but writing in English

language. The brand is set in short and clear which people can read easily. Our brand

can show the behavior which we have had for our customers about providing the

products and services. We are set the logo in Green and Blue color for show the

comfortable and clear for seeing and the color can show the process of our car care

shop which are use clear service and can make customers satisfy.


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Product and Service strategies

Nam Jai car care shop has the main product which we are select from many

product and service that the most car care shop are had for attract the customers need

and want by looking at the service behavior which are customers usually use service

to make the Products and Services.

Nam Jai main product

Take care the customers car such as wash the car, vacuum the car, wash the

engine room, wax the car, wash the seat, change the cars battery, change the

car machine oil until have some premium for customers who has registration

with in a year.

Nam Jai product substitution

We have some bakery cake and coffee for the customers who want to take a

rest which we sell in medium price

Nam Jai service

We have comfortable and convenience place for customers who want to take a

rest and have some things to eat, also have many kind of book to take care

customers free times. In that place we have air conditioner and WIFI to serve

their comfortable too.

Nam Jai reliability and confident

Nam Jai car care shop will make reliability and confident to customers

because we serve the service by sincerely and quality and we have many

various services to attract them so the customers will satisfy.


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3.3.2 Price Strategy

Nam Jai car care shop is the new shop which is opened in Chiang Rai country.

Although we have various service and quality but we are new in this market so we

will set the price in medium price to attract the customers and to make the comparison

of customers about Nam Jai advantage and our competitors. We have advantage in

our price, we have various product and service to attract our customers, and we have

the different service which is delivery service.

Price of Product and service

Table 3.3.2.1 Nam Jai car care shop about wash and wax program

Program S M L

Wash out side only 80 80 100

Service chat for waxing 100 120 150

Wash the car, vacuum and engine cleaning 130 160 200

Waxing 350 400 450

Nam Jai medium Package 1200 1400 1600

Nam Jai high Package 1500 2000 2500

Nam Jai point care system Package 3000 3500 4000


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Interior Care

Table 3.3.2.2 Nam Jai car care shop about Interior care

Program S M L

Seat cleaning 1500 1500 1800

Floor mate cleaning 120 120 120

Carpet cleaning 900 1000 1400

Interior Package 2300 2500 2700

Over spray and Tar removal 600 800 1200

Surface cleaning 350 350 350

Wheel detailing 180 180 180

About the member customer who registration in a year

Small size 5500, Medium size 6500, Large size 8500

We will chart for 10 percent of every service to customers who will use

delivery service

Bakery and Coffee Price

Cakes price 35 50 Baht

Coffee and other drinking price 25 40 Baht


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3.3.3 Place Strategy

We focus on the convenience and comfortable of customers. We set our place

in the modern style which has two which are zone of working and zone for take a rest.

About zone to take a rest we serve the room which have air conditioners, WIFI,

Bakery and Coffee shop, and also many kind of book to take care the customers. In

this zone we set it with in many kind of tree which can make the fresh air for

customers who want to stay with in natural atmosphere. Nam Jai located is in

Ratbumrung Road, Robvieng district, Maung City, in Chiang Rai province.

3.3.4 Promotion Strategies

The promotion tools as follows:

Advertising

Informative advertising for introduce people to know our shop, products and

services.

Persuade advertising for introduce a quality of products and services

Sale Promotion

Nam Jai car care shop use a member year promotion for customers who

registration for a year and in the end of year we will have some intensive for them

such as the customers who are the members will use Nam Jai medium package for

free one time.


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3.4 Sales Forecast/Profit Estimation

A kind of Car Year 2009


people

43,354


people

4,489

3.Passenger private cars 91,294

Total 139,137

Figure 3.4 Total registration cars in 2552 in Chiang Rai

According to all of registration cars in Chiang Rai in year 2009 we discover

that 139,137 cars are all of cars which are register in this year so we assume the

numbers of registration cars in 2009, to forecast sale to our business as following.

Numbers of car registration in 2008 = 139,137 cars

Numbers of car which assume that will use car care service/ month

= 139,137/12 = 11,594 cars

We will set the car which we will serve the service the minimum are 15 cars per day

in the first year so we will serve the service 450 cars per month in the first year.


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68%

20%

10%

2%

wash and vacuum the car

wax the car

wash the engine

wash the seat

Figure 3.4.1 Market Segmentation

According to market segmentation we can divide the customers in 4 segments

but about the direct customers is to wash and vacuum the car segment.

Total customers per month 450 (100%) cars

The customers who want to wash and vacuum the cars

450 * 68 % = 306 cars

So, 306 customers who will use this service is the total of the customer per

month. But from interviewing the entrepreneurs of car care shop in Chiang Rai, we

found that the range of customers that store can serve a service is about 10 cars per

day so it will be 300 car per month so we will use the average numbers is 300 cars in

the beginning year1. And next we forecast the number of customers by concern with

two factors which is high season and low season. We use the range number of

customers is between 300 cars to 450 cars per month.


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We assume that the percentage of customers will increase 15% every year and total of

sale will increase as well.

15%

Total year 1 = 4320 cars

Total year 2 = 4320 + 648 cars = 4968 cars

Total year 3 = 4968 + 745 cars = 5713 cars

Total Sale

Year 1 = 642260 baht

Year 2 = 956420 baht

Year 3 = 1271950 baht


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Sale forecast Year 2011

SaleValume

Product and service / month Price Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov

Wash out side only S 80 25 29 33 34 40 20 7 14 5 20 2

Wash out side only M 80 35 42 41 47 68 25 10 8 11 23 3

Wash out side only L 100 13 36 27 21 40 19 17 9 3 12 3

Wash the car, vacuum and engine cleaning S 130 74 78 101 112 122 90 66 30 18 80 7

Wash the car, vacuum and engine cleaning M 160 78 74 66 70 75 51 34 30 23 55 7

Wash the car, vacuum and engine cleaning L 200 56 61 61 70 71 60 53 20 16 43 5

Waxing S 350 2 4 2 5 4 1 0 0 0 0

Waxing M 400 3 3 1 1 4 0 2 0 0 3

Waxing L 450 2 3 1 0 3 1 0 0 1 2

Seat cleaning S 1500 0 2 0 2 1 2 0 0 0 3

Seat cleaning M 1500 3 0 0 1 2 1 1 0 0 1

Seat cleaning L 1800 1 0 0 0 3 1 0 0 0 1

Floor mate cleaning 120 0 0 0 1 0 0 0 0 0 0

Carpet cleaning S 900 2 0 1 1 1 1 1 0 0 0

Carpet cleaning M 1000 0 1 1 1 2 0 0 0 1 1

Carpet cleaning L 1400 0 0 0 0 1 0 1 0 0 0

Over spray and Tar removal S 600 0 0 0 0 0 0 0 0 0 0

Over spray and Tar removal M 800 1 0 1 1 2 0 0 0 2 1

Over spray and Tar removal L 1200 1 0 0 0 1 0 0 0 0 1 Surface cleaning 350 2 1 0 1 1 1 0 0 1 0

Wheel detailing 180 0 0 0 0 0 0 0 0 1 0 Nam Jai medium Package S 1200 1 0 0 0 0 0 0 0 0 0

Nam Jai medium Package M 1400 0 2 0 0 0 0 0 0 0 0 Nam Jai medium Package L 1600 0 0 1 0 0 0 0 1 0 0

Nam Jai high Package S 1500 0 0 0 0 0 0 0 0 0 0

Nam Jai high Package M 2000 0 3 0 0 1 0 0 0 0 0


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Table 3.4.2 Sales in year 2011

Nam Jai high Package L 2500 0 0 1 0 0 0 0 0 0 0

Nam Jai point care system Package S 3000 0 0 0 1 0 0 1 0 0 0

Nam Jai point care system Package M 3500 0 0 0 0 0 0 0 0 0 0

Nam Jai point care system Package L 4000 0 0 0 0 0 0 0 0 0 0

Year Package S 5500 0 0 1 0 0 0 0 1 0 0

Year Package M 6500 0 1 1 2 0 0 0 0 0 1

Year Package L 8500 0 0 0 0 0 0 0 0 0 0


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SaleValume

Product and service / month Jan Feb Mar Apr May Jun Jul Aug Sep Oct No

Wash out side only S 2000 2320 2640 2720 3200 1600 560 1120 400 1600

Wash out side only M 2800 3360 3280 3760 5440 2000 800 640 880 1840 2

Wash out side only L 1300 3600 2700 2100 4000 1900 1700 900 300 1200 3

Wash the car, vacuum and engine cleaning S 9620 10140 13130 14560 15860 11700 8580 3900 2340 10400

Wash the car, vacuum and engine cleaning M 12480 11840 10560 11200 12000 8160 5440 4800 3680 8800 1

Wash the car, vacuum and engine cleaning L 11200 12200 12200 14000 14200 12000 10600 4000 32000 8600 10

Waxing S 700 1400 700 1750 1400 350 0 0 0 0

Waxing M 1200 1200 400 400 1600 0 800 0 0 1200 2

Waxing L 900 1350 450 0 1350 450 0 0 450 900

Seat cleaning S 0 3000 0 3000 1500 3000 0 0 0 4500

Seat cleaning M 4500 0 0 1500 3000 1500 1500 0 0 1500

Seat cleaning L 1800 0 0 0 5400 1800 0 0 0 1800

Floor mate cleaning 0 0 0 240 0 0 0 0 0 0

Carpet cleaning S 1800 0 900 900 900 900 900 0 0 0

Carpet cleaning M 0 1000 1000 1000 2000 0 0 0 1000 1000

Carpet cleaning L 0 0 0 0 1400 0 1400 0 0 0

Over spray and Tar removal S 0 0 0 0 0 0 0 0 0 0

Over spray and Tar removal M 800 0 800 800 1600 0 0 0 1600 800

Over spray and Tar removal L 1200 0 0 0 1200 0 0 0 0 1200 Surface cleaning 700 350 0 350 350 350 0 0 350 0

Wheel detailing 0 0 0 0 0 0 0 0 180 0 Nam Jai medium Package S 1200 0 0 0 0 0 0 0 0 0

Nam Jai medium Package M 0 2800 0 0 0 0 0 0 0 0 Nam Jai medium Package L 0 0 1600 0 0 0 0 1600 0 0

Nam Jai high Package S 0 0 0 0 0 0 0 0 0 0

Nam Jai high Package M 0 6000 0 0 2000 0 0 0 0 0


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Nam Jai high Package L 0 0 2500 0 0 0 0 0 0 0

Nam Jai point care system Package S 0 0 0 3000 0 0 3000 0 0 0

Nam Jai point care system Package M 0 0 0 0 0 0 0 0 0 0

Nam Jai point care system Package L 0 0 0 0 0 0 0 0 0 0

Year Package S 0 0 5500 0 0 0 0 5500 0 0

Year Package M 0 6500 6500 13000 0 0 0 0 0 6500

Year Package L 0 0 0 0 0 0 0 0 0 0

Total 54200 67060 64860 74280 78400 45710 35280 22460 43180 51840 48


Total Sales of Year 2011

0

20000

40000

60000

80000

100000

120000

140000

160000

180000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov

Months

TotalSale

Product and servi ce / month Jan Feb

Wash out side only S 2000 2320

Wash out side only M 2800 3360

Wash out side only L 1300 3600

Wash the car, vacuum and engine cleaning S 9620 10

Wash the car, vacuum and engine cleaning M 12480

Wash the car, vacuum and engine cleaning L 11200 1

Waxing S 700 1400

Waxing M 1200 1200

Waxing L 900 1350

Seat cleaning S 0 3000

Seat cleaning M 4500 0

Seat cleaning L 1800 0

Floor mate cleaning 0 0

Carpet cleaning S 1800 0

Carpet cleaning M 0 1000

Carpet cleaning L 0 0

Over spray and Tar removal S 0 0

Over spray and Tar removal M 800 0

Over spray and Tar removal L 1200 0

Surface cleaning 700 350

Wheel detaili ng 0 0

Nam Jai medium Package S 1200 0

Nam Jai medium Package M 0 2800

Nam Jai medium Pac kage L 0 0

Nam Jai high Pa ckage S 0 0

Nam Jai high Package M 0 6000

Nam Jai high Pa ckage L 0 0

Nam Jai point care s ystem Package S 0 0

Nam Jai point care s ystem Package M 0 0

Nam Jai point care s ystem Package L 0 0

Year Packa ge S 0 0

Year Pac kage M 0 6500

Year Packa ge L 0 0

Figure 3.4.1 Sales in year 2011


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SaleValume

Product and service / month Price Jan Feb Mar Apr May Jun Jul Aug Sep Oct

Wash out side only S 80 40 34 41 37 56 20 11 3 3 44



Wash the car, vacuum and engine cleaning S 130 85 80 120 112 134 90 72 28 22 90



Waxing S 350 3 2 6 3 4 1 1 0 0 8

Waxing M 400 5 1 4 2 1 1 1 1 0 5

Waxing L 450 1 5 1 2 3 1 0 0 1 2

Seat cleaning S 1500 6 3 1 2 1 0 1 0 0 3

Seat cleaning M 1500 6 1 3 1 5 1 1 1 0 5

Seat cleaning L 1800 1 0 2 0 1 3 0 0 0 2








Wheel detailing 180 3 1 1 0 2 1 0 0 0 1


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Nam Jai medium Package S 1200 0 0 0 0 0 0 0 1 0 0








Year Package S 5500 1 2 1 0 0 0 0 0 0 0

Year Package M 6500 1 3 0 0 1 0 0 0 0 0

Year Package L 8500 1 0 0 0 0 0 0 0 0 0

416 368 407 411 504 305 233 134 123 367



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SaleValume

Product and service / month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov







Waxing S 1050 700 2100 1050 1400 350 350 0 0 2800 700

Waxing M 2000 400 1600 800 400 400 400 400 0 2000 800

Waxing L 450 2250 450 900 1350 450 0 0 450 900 1350

Seat cleaning S 9000 4500 1500 3000 1500 0 1500 0 0 4500 3000

Seat cleaning M 9000 1500 4500 1500 7500 1500 1500 1500 0 7500 3000

Seat cleaning L 1800 0 3600 0 1800 5400 0 0 0 3600 1800 Floor mate cleaning 120 0 0 120 0 0 0 0 0 120 120







Wheel detailing 540 180 180 0 360 180 0 0 0 180 180 Nam Jai medium Package S 0 0 0 0 0 0 0 1200 0 0 0

Nam Jai medium Package M 1400 1400 0 0 0 0 0 0 0 0 0

Nam Jai medium Package L 0 0 0 0 1600 0 0 3200 0 0 0





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Year Package S 5500 11000 5500 0 0 0 0 0 0 0 5500

Year Package M 6500 19500 0 0 6500 0 0 0 0 0 0

Year Package L 8500 0 0 0 0 0 0 0 0 0 0

Total 126640 94260 82410 192650 99120 53770 37590 25500 23790 76980 69410


Total Sales of Year 2012

0

50000

100000

150000

200000

250000

300000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov

Months

TotalSales

Product and service / month Jan

FebWash out side only S 3200 2720

Wash out side only M 4080 4400

Wash out side only L 3000 2400

Wash the car, vac uum and engine

cleaning S 11050 10400

Wash the car, vac uum and enginecleaning M 14400 12960Wash the car, vac uum and engine

cleaning L 11600 12000Waxing S 1050 700

Waxing M 2000 400

Waxing L 450 2250

Seat cleaning S 9000 4500

Seat cleaning M 9000 1500

Seat cleaning L 1800 0

Floor mate cleaning 120 0

Carpet cleaning S 900 900

Carpet cleaning M 9000 0

Carpet cleaning L 2800 0

Over spray and Tar removal S 600

0Over spray and Tar r emoval M 800

800Over spray and Tar r emoval L 7200

2400Surface cleaning 3150 3850

Wheel detailing 540 180

Nam Jai medium Package S 0 0

Figure 3.4.2 Sales in year 2012


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Sale

Valume

Product and service / month Price Jan Feb Mar Apr May Jun Jul Aug Sep Oct







Waxing S 350 7 1 3 3 5 3 2 0 1 4

Waxing M 400 5 2 3 1 0 3 1 0 0 6

Waxing L 450 2 3 6 4 1 0 2 1 1 5

Seat cleaning S 1500 6 4 2 1 3 1 0 0 2 5

Seat cleaning M 1500 10 8 4 4 2 0 1 1 0 5

Seat cleaning L 1800 8 5 3 1 2 5 1 1 0 10








Wheel detailing 180 0 4 2 1 0 3 1 0 0 5

Nam Jai medium Package S 1200 1 2 1 0 0 0 1 0 0 0




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Year Package S 5500 0 0 1 0 0 0 3 0 0 0

Year Package M 6500 2 1 0 2 0 0 2 3 0 0

Year Package L 8500 4 0 0 2 0 0 0 0 1 0

504 469 497 521 577 390 283 132 84 481



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Sale

Valume

Product and service / month Jan Feb Mar Apr May Jun Jul Aug Sep Oc

Wash out side only S 2640 3680 3520 4640 4800 2160 800 400 80

Wash out side only M 5520 5760 5040 5600 5920 4160 4320 2160 1600

Wash out side only L 4200 4600 3500 2100 3600 3000 2800 400 0

Wash the car, vacuum and engine cleaning S 12090 10790 16120 19890 18330 13000 8580 2210 1300

Wash the car, vacuum and engine cleaning M 17600 14560 13440 13920 18560 13120 8800 6400 4800

Wash the car, vacuum and engine cleaning L 9200 15400 17200 15000 18000 14200 10400 6000 2800

Waxing S 2450 350 1050 1050 1750 1050 700 0 350

Waxing M 2000 800 1200 400 0 1200 400 0 0

Waxing L 900 1350 2700 1800 450 0 900 450 450

Seat cleaning S 9000 6000 3000 1500 4500 1500 0 0 3000

Seat cleaning M 9000 12000 6000 6000 3000 0 1500 1500 0

Seat cleaning L 14400 9000 5400 1800 3600 9000 1800 1800 0

Floor mate cleaning 360 120 240 480 360 240 120 0 0

Carpet cleaning S 1800 900 900 3600 900 900 0 0 0

Carpet cleaning M 17000 11000 12000 0 3000 0 0 0 0

Carpet cleaning L 5600 2800 5600 2800 18200 2800 0 0 0

Over spray and Tar removal S 600 0 1800 0 0 1200 0 0 0

Over spray and Tar removal M 0 1600 1600 800 0 2400 0 0 0

Over spray and Tar removal L 2400 0 0 0 2400 1200 0 0 0Surface cleaning 7700 200 2800 8400 7350 0 0 0 350

Wheel detailing 0 720 360 180 0 540 180 0 0

Nam Jai medium Package S 1200 2400 1200 0 0 0 1200 0 0

Nam Jai medium Package M 7000 0 0 0 2800 0 0 0 0Nam Jai medium Package L 1600 1600 0 0 0 0 1600 0 1600

Nam Jai high Package S 4500 0 0 0 0 0 0 1500 0


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3.5 Marketing expanse

Marketing Expenses of Year 2011

Expense/Month JAN FEB MAR APR MAY JUN JUL AUG SEP OCT N

Brochure 500 500 500 500 500 200 150 150 150 500

Fuel for service to customers 3000 2700 2700 2700 3100 1900 1800 2000 1800 2100 2

Total 3500 3200 3200 3200 3600 2100 1950 2150 1950 2600 3

3.5 Table marketing expanse in year 2011

Markrting expense Year 2010

0

5000

10000

15000

20000

25000

30000

35000

40000

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

Total

Month

TotalExpeses

Brochure

Fuel for service to customers

Total

Figure 3.5 marketing expanse in year 2011


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Expense/Month JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV

Brochure 500 500 500 500 500 200 150 150 150 500 500

Fuel for service to customers 2600 3100 300 2500 2200 1600 1400 1600 2000 2100 2500

Total 3100 3600 800 3000 2700 1800 1550 1750 2150 2600 3000

3.5.1 Table marketing expanse in year 2012

0

5000

10000

15000

20000

25000

30000

35000

JAN MAR MAY JUL SEP NOV Total

Brochure

Fuel for service to

customers

Total

Figure 3.5.1 marketing expanse in year 2012


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Expense/Month JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Brochure 500 500 500 500 500 200 150 150 150 500 500 500

Fuel for service to customers 2700 2800 2700 2900 2200 1500 1400 1600 2000 2200 2300 3100

Total 3200 3300 3200 3400 2700 1700 1550 1750 2150 2700 2800 3600

3.5.2 Table marketing expanse in year 2013

0

5000

10000

15000

20000

25000

30000

35000

JAN MAR MAY JUL SEP NOV Total

Brochure

Fuel for service to

customers

Total

Figure 3.5.2 marketing expanse in year 2013


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3.6 Depreciation

Depreciation 2011

Total equipment Amount JAN FEB MAR APR MAY JUN JUL AUG SEP

Billboard 32000 889 889 889 889 889 889 889 889 889

Newspaper shelve 1550 43 43 43 43 43 43 43 43 43

Bookshelve 1780 49 49 49 49 49 49 49 49 49

Computer 17000 472 472 472 472 472 472 472 472 472

Waste bin 980 27 27 27 27 27 27 27 27 27

Computer table 13000 361 361 361 361 361 361 361 361 361

Computer Chair 1250 35 35 35 35 35 35 35 35 35

Fax machine 2460 68 68 68 68 68 68 68 68 68

Printer 1650 45 45 45 45 45 45 45 45 45

calculator 250 7 7 7 7 7 7 7 7 7

Television 23500 652 652 652 652 652 652 652 652 652

Philips MC235B 7500 208 208 208 208 208 208 208 208 208

Counter Bar 13560 376 376 376 376 376 376 376 376 376

Steel Cake Showcase 13170 366 366 366 366 366 366 366 366 366

Sofa 15000 416 416 416 416 416 416 416 416 416

Beanbag 500 14 14 14 14 14 14 14 14 14 Natural Chamois 239 7 7 7 7 7 7 7 7 7

Tire Brush 148 4 4 4 4 4 4 4 4 4

Carrand Fire Hose 276 8 8 8 8 8 8 8 8 8

Auto Wash Stick 899 25 25 25 25 25 25 25 25 25

Action Polisher 4499 125 125 125 125 125 125 125 125 125

Total 151211 4197 4197 4197 4197 4197 4197 4197 4197 4197

Table 3.6 depreciation of year 2011


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Depreciation 2013

Total equipment Amount JAN FEB MAR APR MAY JUN JUL AUG SEP

Billboard 32000 889 889 889 889 889 889 889 889 889

Newspaper shelve 1550 43 43 43 43 43 43 43 43 43

Bookshelve 1780 49 49 49 49 49 49 49 49 49

Computer 17000 472 472 472 472 472 472 472 472 472

Waste bin 980 27 27 27 27 27 27 27 27 27

Computer table 13000 361 361 361 361 361 361 361 361 361

Computer Chair 1250 35 35 35 35 35 35 35 35 35

Fax machine 2460 68 68 68 68 68 68 68 68 68

Printer 1650 45 45 45 45 45 45 45 45 45

calculator 250 7 7 7 7 7 7 7 7 7

Television 23500 652 652 652 652 652 652 652 652 652

Philips MC235B 7500 208 208 208 208 208 208 208 208 208

Counter Bar 13560 376 376 376 376 376 376 376 376 376

Steel Cake Showcase 13170 366 366 366 366 366 366 366 366 366

Sofa 15000 416 416 416 416 416 416 416 416 416

Beanbag 500 14 14 14 14 14 14 14 14 14 Natural Chamois 239 7 7 7 7 7 7 7 7 7

Tire Brush 148 4 4 4 4 4 4 4 4 4

Carrand Fire Hose 276 8 8 8 8 8 8 8 8 8

Auto Wash Stick 899 25 25 25 25 25 25 25 25 25

Action Polisher 4499 125 125 125 125 125 125 125 125 125

Total 151211 4197 4197 4197 4197 4197 4197 4197 4197 4197

Table 3.6.2 depreciation of year 2013


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3.7 Conclusion in market feasibility

From sale forecast table of Nam Jai car care shop in each year, it can clearly to

represent that season is the factors to influence total sales for car care shop, such as in

winter, it is between October to May,. That is high season period in every year,

because this period has high demand of customers to use car care service, therefore it

make our car care shop store increase growth rate rapidly in winter until summer and

increase trend of total sale in every year. But during in rainy season, it is between

June to September. It has declining demand of customer for use car care service, when

comparing with other season, because mostly of customer does not want to wash the

car in rainy season


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Chapter 4 Technical Feasibility Study


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4.1 Product and Service Characteristic

Wash out side only Service

Is the service which used car form to wash out side of the car.

Wash the car, vacuum and engine cleaning

Is the service which used car form to wash in the out side, then vacuum the

inside car and, including engine cleaning.

Waxing

Is the service which used waxing cream to wax the cars. The cars will be

blither and looking new.

Seat cleaning

Is the service which cleaning the car seat by appropriate processes. The seat

will not have damage.

Floor mate cleaning

Is the service which leave the car floor mate to wash out side the car.

Carpet cleaning

Is the service which will clean the carpet in side the car.


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Over spray and tar removal

Is the service which used the special cream to remove the tar under the car.

Wheel detailing

Is the service which used the wheel cream to cleaning the wheel.

Nam Jai medium package

Is the service which including wash and vacuum the car, waxing, floor mate

cleaning, Over spray and Tar removal, surface cleaning.

Nam Jai high package


cleaning, Over spray and Tar removal, surface cleaning and including carpet

cleaning.

Nam Jai point care system package


cleaning, over spray and Tar removal, surface cleaning, carpet cleaning and

including seat cleaning.


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4.1.2 Service Process

When a customer comes in the store. Employees welcome and invitecustomers to seat at a living table.

Employees ask to customers that What kind of products and services do you

want? We give the package for customer to choose it.

To give advice or consulting for customer about products and services in

package when customer is not clear about it.

While the customers have select the package already, then the employees will

go to work and ask the customers wait in the living room.

When the car is already finish, then ask the customers to check the cars.

Receive the money from customers and give the customers car keys.

\


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4.1.3 Location

Location of Nam Jai car care shop is in 164 m.13 ratbumrung road near

Reuntip hotel.

Super highway road

Sintanee Big C

IncomeHotel

Reuntiphotel

ReuntipCar pack

NamJai

Pahonyotin road


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4.1.4 Machine tool equipment

Dimensions: 29"W x 13 1/2"D x 60"H. Select one offive wood finishes when ordering. See color chart atbottom of page

Price 1550 baht

Features five staggered shelves with deep pocketsto display magazines in an easy-to-reach manner.

Dimensions: 35"W x 15 1/4"D x 48"H.

Price 1780 baht


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Hailo KickMaxx 35 Waste Bin

Price 980 baht

Computer Chairs :: Fiora Cosi Computer Chair

Price 1250 baht


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Eurostyle Brain Office Desk 27202

Price 13000 baht

Panasonic Inkjet Fax Machine

Price 2460 baht


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Lexmark X2600 All -In-One Printer (12L1685)

Price 1650 baht

Print/copy speeds: 22ppm black and 16ppm colour

Colour print resolution: 4800x1200 dpi

Scanner resolution: 600x1200 dpi

Supported Media: Letter, Legal, 4x6, 5x7, Executive, cardstock, labels, envelopes

Connection: USB 2.0

Replacement Cartridges: #14 Black (175pgs), #15 Tri-Colour (150pgs), #31 Photo

Colour

Warranty: One Year Replacement


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Canon LS-100TS Basic Calculator

Price 250 baht

ViewSonic N1630w 16-Inch 720p LCD HDTV

Technical Details

Ultra-high brightness of 250-nit (typ), dynamic contrast ratio of 10,000:1 and 1360x768

optimum PC resolution

ClearPicture electronics deliver clearer, crisper, sharper images

Integrated HDTV tuner and two HDMI inputs

Built-in stereo speakers

Box contents include LCD TV display, power cable(s), remote control with batteries,

Quick Start Quide, User Guide

Product Details

Product Dimensions: 4.7 x 14.8 x 11.8 inches ; 6.4 pounds

Shipping Weight: 10 pounds


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Shipping: Currently, item can be shipped only within the U.S.

Price 23500 baht

Philips MC235B Flat Wall Mountable Micro Shelf System (Black)

Technical Details

Flat, wall mountable design

Motorized CD door

Plays CD and CD-R/RW discs

Digital AM/FM tuner with 40 presets

10 Watts of total power

Product Details

Product Dimensions: 12.8 x 12 x 11.5 inches ; 10 pounds

Shipping Weight: 10 pounds (View shipping rates and policies)

Shipping: This item can only be shipped to the 48 contiguous states. We regret it cannot

be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.

Price7500 baht


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Dell 3.0 Ghz. Super Fast GX Computer with Dell LCD Flat Monitor, Huge 500GB

Hard Drive, 4GB RAM, DVD Burner (DVD-RW), and New Licensed Windows XP

with Genuine Microsoft Authorized CD

$389.88

Technical Details

Intel Pentium 4 3.0 GHz With Hyper Threading (very fast), 4 Gigabytes (GB) DDR II

RAM Memory, Huge 500GB SATA Hard Drive (Fast/New Hard Drive format)

DVD-RW Optical Drive (Plays and Records DVDs/CDs), 10/100/1000 LAN

Networking and Internet (Cable-DSL Internet Ready), 8 x 2.0 USB Ports

Original Sealed Microsoft XP, Office Suite CDs included (Open Office is Microsoft

Office compatible), Anti-Spyware and Anti-Virus Programs

High Speed Internet Ready, PCI Express Video Ready (32MB included), Audio,

Headphone, and Microphone Jacks, Windows XP CD, App, Manual, Driver CD

Also Includes: Power cables, Keyboard, Mouse, New Speakers

Product Details

Shipping Weight: 51 pounds

Price 17000 baht


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6' Counter Bar Short Size - weaving 180*50*105 cm

Price 13560 baht

Steel Cake Showcase

Price 13170 baht


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Aruba Black Casual Convertible Sofa by Lifestyle Solutions

Price 15000 baht

Beanbag

500 baht


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4.1.5 Machine tool Equipment

Gold Class Car Wash Shampoo & Conditioner

Price 226 baht

Gold Class Liquid Wax

Price 341 baht


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Endurance High Gloss

Price 258 baht

Quick Interior Detailer

Price 227 baht


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Plast X

Price 236 baht

ScratchX

Price 330 baht


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Meguiar's W8006 6.5-Inch Soft Buff Foam Polishing Pad

Price 30 baht

Meguiar's W65 Self-Centering Rotary Buffer Backing Plate

Price 455 baht


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Meguiar's G110v2 Professional Dual Action Polisher

Price 4499 baht

HomeRight C800524 Auto Wash Stick and EZI Dry

Price 899 baht

EZI Dry's flexible head contours to any surface

Carrand Fire Hose Nozzle with On/Off Switch

Price 276 baht


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Versa-angle Tire Brush the Gold Class Series

Price 148 baht

Meguiar's X2090 Natural Chamois

Price 239 baht


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Meguiar's G12416 Hot Shine High Gloss Tire Gel - 16 oz.

Price 257 baht


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4.1.6 Facility Layout

Pattern of Car care shop area


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Pattern of car care working division


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Pattern of car care living room


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4.2 Pre Operating Cost

1.

Billboard of Company

The cost of billboard is 32,000 baht

2. Billboard tax

We use all Thai languages to write billboard and have logo, according to the

tax we have to pay 20 baht per 500 square centimeter and we make the

billboard in 50000 square centimeters so 50000/500 * 20 = 2000 baht

3. Internet and Telephone setting cost (Free)

Follow form the promotion during January 2010 of TOT that provide setting

internet price free for the place that distance not far more than 300 meters

from Internet broadcasting facility to place that will setting internet.

4. Land

164 M13 robvieng district Maung city Chaingrai province is the land of

Pansita family so about the land cost we are not calculated.

5.Building

We estimated the cost for building for 1,000,000 baht


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Total Pre operating cost

No Description No of product Price / unit Total

1 Billboard 1 32000 32000

2 Billboard tax 1 2000 2000

3 Building 1000000 1000000

Total 1034000 1034000

4.3 Investment cost

No Description No of product Price/ unit Total

3 Newspaper shelve 1 1550 1550

4 Bookshelve 2 1780 3560

5 Computer 2 17000 34000

6 Waste bin 2 980 1960

7 Computer table 2 13000 26000

8 Computer Chair 2 1250 2500

9 Fax machine 1 2460 2460

10 Printer 1 1650 1650

11 Calculator 1 250 250

12 Television 1 23500 23500

13 Philips MC235B 1 7500 7500

14 Counter Bar 1 13560 13560


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15 Steel Cake Showcase 1 13170 13170

16 Sofa 3 15000 45000

17 Beanbag 3 500 1500

Total 113150 178160

Car wash equipment

No Description No of product Price / unit Total

1 Natural Chamois 5 239 1195

2 Tire Brush 3 148 444

3 Carrand Fire Hose 4 276 1104

4 Auto Wash Stick 2 899 1798

5 Action Polisher 1 4499 4499

Total 6061 9040


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4.4 Operating cost

Year 2011

No Description Jan Feb Mar Apr May June July Aug Sep Oct Nov dec Tota1 Car Wash Shampoo 440 470 500 510 520 480 350 320 300 450 460 500 5302 Liquid Wax 100 120 130 140 145 120 110 95 90 100 120 110 1383 Endurance High

Gloss 50 67 80 50 65 45 32 30 25 55 50 60 604 Quik Interior

Detailer 560 580 610 610 650 580 550 420 410 550 560 610 6695 PlastX 220 250 280 240 235 220 190 195 180 210 220 230 2676 ScratchX 210 190 250 280 275 240 190 176 198 200 210 230 2647 Polishing Pad 150 150 150 150 150 150 150 150 150 150 150 150 1808 Backing Plate 455 455 455 455 455 455 455 455 455 455 455 455 5469 Tire Gel 680 710 700 690 650 650 420 390 395 590 560 690 712

Total 2865 2992 3155 3125 3145 2940 2447 2231 2203 2760 2785 3035 3368

Table 4.4.1 operating cost year 2011


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Year 2012

No Description Jan Feb Mar Apr May June July Aug Sep Oct Nov dec Total1 Car Wash Shampoo 600 580 610 650 620 420 350 310 300 505 650 610 62052 Liquid Wax 210 180 210 230 243 185 100 95 111 180 220 210 21743 Endurance High

Gloss 120 100 130 135 150 100 45 40 55 100 160 120 12554 Quik Interior

Detailer 600 622 610 600 650 610 400 321 310 500 620 650 64935 PlastX 290 150 200 195 185 199 120 135 110 210 180 190 21646 ScratchX 300 310 315 320 310 285 195 150 145 259 250 300 3139

7 Polishing Pad 150 150 150 150 150 150 150 150 150 150 150 150 18008 Backing Plate 455 455 455 455 455 455 455 455 455 455 455 455 54609 Tire Gel 650 600 610 620 610 550 320 295 285 550 578 610 6278

Total 3375 3147 3290 3355 3373 2954 2135 1951 1921 2909 3263 3295 34968



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Year 2013

No Description Jan Feb Mar Apr May June July Aug Sep Oct Nov dec 1 Car Wash Shampoo 650 660 610 620 660 500 420 310 295 600 620 635 2 Liquid Wax 350 320 310 300 295 210 185 155 167 250 260 305 3 Endurance High Gloss 180 150 175 165 150 100 95 990 110 140 150 175 4 Quik Interior Detailer 650 610 600 650 640 596 300 276 255 560 555 605 5 PlastX 350 300 310 320 295 210 195 182 175 300 294 341 6 ScratchX 400 295 355 342 310 279 174 180 168 300 342 390 7 Polishing Pad 150 150 150 150 150 150 150 150 150 150 150 150

8 Backing Plate 455 455 455 455 455 455 455 455 455 455 455 455 9 Tire Gel 700 680 655 619 628 420 300 281 267 650 630 680

Total 3885 3620 3620 3621 3583 2920 2274 2979 2042 3405 3456 3736



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Water expense / Month

Fore cast use 35 cu.m/month x 10.7 baht = 375 baht per month

TOT internet and telephone expense/month

WIFI internet expanse 1490 baht/ month

Telephone expense 500 baht/month

Maintenance costs 200 baht/month

Fax 200 baht/month

Total 2390 baht/ month

Total of administration cost 32565 baht per month


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Year 2013

Administration Cost 2013Year 2013

No Description Base Jan Feb Mar Apr May Jun Jul Aug Sep Oct

1 Employee Salary 27000 27000 27000 27000 27000 27000 27000 27000 27000 27000 270

2 Electric expanse 2800 2550 2515 2520 2680 2750 2610 2690 2555 2800 21

3 water expanse 375 356 365 374 330 350 360 310 299 315 3

4 TOT internet and telephone expense 2390 2300 2310 2100 2240 2250 2190 2300 2120 2345 23

Total 32565 32206 32190 31994 32250 32350 32160 32300 31974 32460 317

Table 4.6.3 Administration cost year 2013


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4.7 Technical Feasibility Conclusion

Nam Jai car care shop has many product and service to attract many customers

but the main service and product are wash out side the car, wash, vacuum and

cleaning car engine and waxing the car. We provide quality service and fast service

for customers to make them satisfy and make a good relationship between us.

Our service process, in first we will introduce our product and give

consultation to customer until they purchase our product and service. Nam Jai car care

shop store have to purchase the important equipments, that is brand name car wash

equipments and equipment for doing car care have enough for customers need everymonth. About the car polishing pad, we are changing it every month for make good

quality for customer cars.

In part of management, we can divide into two operation period time. The first

is pre-operation period, have to study and make decision to total cost of setting

equipments in company, total cost of interior store which is we have to communicate

to Office of commercial.

In operation time period, will include many expense, such as utility expense

per month in store, and administration cost per month, additional including employees

salary. Our employees will recruit and selected by the companys qualification that

have setting in position, task and responsibility of employees.


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Chapter 5 Financial Analysis


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5.3 Balance Sheet

Year 2011 Table5.3.1 Balance Sheet year 2011

Year 1

Jan Feb Mar Apr May Jun Jul Aug S

ASSET

Current asset

Cash 548,079.10 529,563.21 511,707.31 500,861.42 494,355.52 456,299.63 408,468.73 347,432.84 306,7

Raw meterial Inventory 2,397.00 4,667.00 6,774.00 8,911.00 11,028. 00 13,350.00 16,165.00 19,196.00 22,2

Total current asset 550,476.10 534,230.21 518,481.31 509,772.42 505,383.52 469,649.63 424,633.73 366,628.84 328,9

Non Current Assets

Property and Equipment

Land & Building 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000

Machinery and Equipment 221,200.00 221,200.00 221,200.00 221,200.00 221,200.00 221,200.00 221,200.00 221,200.00 221,2

Total Property and Equipment 1,221,200.00 1,221,200.00 1,221,200.00 1,221,200.00 1,221,200.00 1,221,200.00 1,221,200.00 1,221,200.00 1,221

Less: Accumulated Depreciaiton - 4,197.00 - 8,394.00 - 12,591.00 - 16,788.00 - 20,985.00 - 25,182.00 - 29,379.00 - 33,576.00 - 3

Total Non Current Assets 1,217,003.00 1,212,806.00 1,208,609.00 1,204,412.00 1,200,215.00 1,196,018.00 1,191,821.00 1,187,624.00 1,183,

Total Assests 1,767,479.10 1,747,036.21 1,727,090.31 1,714,184.42 1,705,598.52 1,665,667.63 1,616,454.73 1,554,252.84 1,512

LIABILITY AND EQUITY

LIABILITYCurrent Liability

Taxes Payable - - - - - - - -

Total Current Liability - - - - - - - -


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Non Current Liability

Long-term Liability

Long-Term Borrowing 1,773,511.10 1,746,757.32 1,719,736.00 1,692,444.46 1,664,880.01 1,637,039.92 1,608,921.42 1,580,521.74 1,551

Total Long-Term Liability 1,773,511.10 1,746,757.32 1,719,736.00 1,692,444.46 1,664,880.01 1,637,039.92 1,608,921.42 1,580,521.74 1,551

Total Liability 1,773,511.10 1,746,757.32 1,719,736.00 1,692,444.46 1,664,880.01 1,637,039.92 1,608,921.42 1,580,521.74 1,551

EQUITY

Retaines Earning - 6,032.00 278.89 7,354.32 21,739.96 40,718.51 28,627.71 7,533.31 - 26,268.90 - 3

TotalEquity - 6,032.00 278.89 7,354.32 21,739.96 40,718.51 28,627.71 7,533.31 - 26,268.90 - 3

Total Liabilities & Equity 1,767,479.10 1,747,036.21 1,727,090.31 1,714,184.42 1,705,598.52 1,665,667.63 1,616,454.73 1,554,252.84 1,512


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Year 2


ASSET

Current asset

Cash 230,791.62 228,843.05 218,768.93 285,311.47 286,800.15 257,244.74 211,913.85 154,152.95 94,14

Raw meterial Inventory 31,348.00 33,463.00 35,435.00 37,342.00 39,231.00 41,539.00 44,666.00 47,977.00 51,3

Total current asset 262,139.62 262,306.05 254,203.93 322,653.47 326,031.15 298,783.74 256,579.85 202,129.95 145,4

Non Current Assets


Land & Building 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,

Machinery and Equipment 221,200.00 221,201.00 221,202.00 221,203.00 221,204.00 221,205.00 221,206.00 221,207.00 221,2

Total Property and Equipment 1,221,200.00 1,221,201.00 1,221,202.00 1,221,203.00 1,221,204.00 1,221,205.00 1,221,206.00 1,221,207.00 1,221,


Total Non Current Assets 1,166,639.00 1,162,443.00 1,158,247.00 1,154,051.00 1,149,855.00 1,145,659.00 1,141,463.00 1,137,267.00 1,133,

Total Assests 1,428,778.62 1,424,749.05 1,412,450.93 1,476,704.47 1,475,886.15 1,444,442.74 1,398,042.85 1,339,396.95 1,278,



Taxes Payable 20,676.74 11,192.68 7,778.22 40,716.57 12,960.43 - 31.49 - - -

Total Current Liability 20,676.74 11,192.68 7,778.22 40,716.57 12,960.43 - 31.49 - - -


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Long-term Liability

Long-Term Borrowing 1,434,206.15 1,404,059.32 1,373,611.02 1,342,858.23 1,311,797.92 1,280,427.00 1,248,742.38 1,216,740.91 1,184,

Total Long-Term Liability 1,434,206.15 1,404,059.32 1,373,611.02 1,342,858.23 1,311,797.92 1,280,427.00 1,248,742.38 1,216,740.91 1,184,

Total Liability 1,434,206.15 1,404,059.32 1,373,611.02 1,342,858.23 1,311,797.92 1,280,427.00 1,248,742.38 1,216,740.91 1,184,

EQUITY

Retaines Earning - 5,427.53 20,688.73 38,837.91 133,843.23 164,084.23 164,010.74 149,294.47 122,649.05 94,10

TotalEquity - 5,427.53 20,688.73 38,837.91 133,843.23 164,084.23 164,010.74 149,294.47 122,649.05 94,10

Total Liabilities & Equity 1,428,778.62 1,424,748.05 1,412,448.93 1,476,701.47 1,475,882.15 1,444,437.74 1,398,036.85 1,339,389.95 1,278,


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Year 3


ASSET

Current asset

Cash 117,950.28 131,898.09 149,129.19 168,241.46 187,000.37 171,743.39 158,944.55 124, 442.31 71,

Raw meterial Inventory 59,014.00 60,656.00 62,298.00 63,939.00 65,618.00 67,960.00 70,948.00 73,231.00 76,4

Total current asset 176,964.28 192,554.09 211,427.19 232,180.46 252,618.37 239,703.39 229,892.55 197,673.31 148,

Non Current Assets


Land & Building 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000. 00 1,000,000.00 1,000,000.00 1, 000

Machinery and Equipment 221,200.00 221,201.00 221,202.00 221,203.00 221,204.00 221,205.00 221,206.00 221,207.00 221,

Total Property and Equipment 1,221,200.00 1,221,201.00 1,221,202.00 1,221,203.00 1,221,204.00 1,221,205. 00 1,221,206.00 1,221,207.00 1, 221


Total Non Current Assets 1,116,275.00 1,112,079.00 1,107,883.00 1,103,687.00 1,099,491.00 1,095,295. 00 1,091,099.00 1,086,903.00 1, 082

Total Assests 1,293,239.28 1,304,633.09 1,319,310.19 1,335,867.46 1,352,109.37 1,334,998. 39 1,320,991.55 1,284,576.31 1, 231



Taxes Payable 45,125.09 19,441.29 20,994.00 21,946.83 21,960.19 7,816.09 9,297.94 - 152.65

Total Current Liability 45,125.09 19,441.29 20,994.00 21,946.83 21,960.19 7,816.09 9,297.94 - 152.65


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Long-term Liability

Long-Term Borrowing 1,051,868.84 1,017,898.64 983,588.73 948,935.72 913,936.18 878,586.65 842,883.62 806,823.56 770

Total Long-Term Liability 1,051,868.84 1,017,898.64 983,588.73 948,935.72 913,936.18 878,586.65 842,883.62 806,823.56 770

Total Liability 1,051,868.84 1,017,898.64 983,588.73 948,935.72 913,936.18 878,586.65 842,883.62 806,823.56 770

EQUITY

Retaines Earning 241,370.43 286,733.45 335,719.46 386,928.74 438,169.19 456,406.74 478,101.93 477,745.75 460,

TotalEquity 241,370.43 286,733.45 335,719.46 386,928.74 438,169.19 456,406.74 478,101.93 477,745.75 460,

Total Liabilities & Equity 1,293,239.28 1,304,632.09 1,319,308.19 1,335,864.46 1,352,105.37 1,334,993. 39 1,320,985.55 1,284,569.31 1, 231


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Chapter 6 Summary


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6.1 Summary of project feasibility study

Now a day the technologies have various kinds which make for people

comfortable and convenience but the comfortable are still needed for many people

which are increase every year until the car which can serve the people comfort and

convenience is the 5th

factor of all of people in the world.

The car is the important thing which most of people in the present day must be

had, it can serve the comfort and convenience for them so the numbers of the cars are

increasing every years. Including Chiang Rai which is the one of Thailands province

is appearing that the cars in this province

Documents

Nam Jai Car Care