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Analysis of Aravind Eye Care System by Nyamw eya13 Followers
About Aravind Eye Care System
Aravind Eye Care System based in Madurai City, India is among
the largestprovider of eye care services in the world. The health
care facility has a capacityof handling an approximation of 6000
outpatients, 1000 surgeries, and conductingexamination for over
1500 patients. The Organizations core mission as set by itsfounder,
Dr Govindappa Venkataswami is elimination of unnecessary
blindnessamong individuals. This task involves provision of total
eye care especially toIndias vast array of people suffering from
eye problems including visualimpairment. The founder, and other
management partners were triggered toinitiate these projects since
the outreach camps organized by the other NGOs and
the government could only reach 7 % of these people in rural
areas. Hence, Aravind Eye Care System was established in order to
reach and assist morepeople in rural areas. Currently, the
institution has seven base hospitals operatingin Kolkata, Gujarat,
Uttar Pradesh, and Tamil Nadu among other areas. There arealso 5
eye clinics and more than 36 community centers (Velayudhan, et al,
2011).
Organization and Staffing
In every community eye clinic, there is one ophthalmologist,
five staff members,one medical record staff, one technician, a
councilor and one paramedic. Everyvision center has one
refractionist/technician, an optician, and a councilor. The
outreach program by Aravind comprises of six camp managers,
eight-administration assistants, and 26 organizers for camp
programs. The pattern of staffing differs for each type of camp.
Camp organizers are responsible for settingthe targets in terms of
beneficiaries, and the number of camps to be organized.
Aravind considers its human resource as the core of its
functions. Doctors aretherefore, compensated accordingly based on
market rates as part of motivatingthem to perform their roles
effectively. In addition, these personnel are selectedbased on
their expertise and attitude towards the job, thus the reason
services atthis firm are deemed impeccable.
Aravinds Approach in Its processes
The aim of Aravind Eye Care is to offer quality eye care at
affordable prices. Itfocuses on providing eye care services to all
calibers of people, irrespective of their economic status. However,
at the same time, it endeavors to be financiallyself-sustaining.
The eye care system provided by this entity includes
ophthalmicequipments, eye banks, a manufacturing plant for
supplies, community outreachprograms, a medical research
foundation; community based basic and secondaryeye care clinics,
consultancy services, education and training. Two thirds of
itspatients are given free eye care services, through the revenue
acquired from onethird of patients who pay for the services.
Aravind has a culture where employees
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are accountable for the services they provide, disciplined, and
responsible topatients. The respect, and concern shown to patients
despite their economicstatus, has over the years helped to boost
the companys image in the long run.The company endeavors to take
care of people with visual impairment, andproviding necessary
treatment on eye related health conditions.
Aravind approach is reinforced by high productivity, which is
supported by highvolumes, its people, and technology. Large volumes
of operations sustain its low
cost operations. Additionally, the large volumes assist in
recovering equipmentcosts in a faster manner in comparison with the
longer payback times associatedwith many other, similar entities.
Further, Aravind is focused at recruiting capablepractitioners, and
those with the right attitude on the job. It also trains
andmotivates them accordingly in order to work efficiently and
produce better outcomes. The productivity of practitioners in this
entity is far higher than theproductivity of similar firms in this
locality. This is because at times, they performedmultiple
responsibilities. Effective management of the health care services
hasalso been very helpful in leveraging the cost of providing free
services to patientsof poor economic status.
Serv ices and Operations
As at present, Aravind conducts cataract surgery as well as a
multi -specialty eyecare. It also specializes in treatment of
cornea disorders, retinal disorders,glaucoma, neuro-ophthalmology,
pediatric ophthalmology, low vision, and Uveadisorders. This firm
also offers rehabilitation services in the case when the
eyeproblems are untreatable. Other services and operations by
Aravind includecommunity outreach programs with services such as
eye screening and treatmentfor various eye related problems for all
different groups of people. Theseprograms also offer hospital
appointments when necessary.
Pricing of Its Services
In general, Aravind provides competitive rates for its services
in relation to therates offered by similar entities. This means
that they charge a relatively lower fees from its patients compared
to their competitors. However, patients who pay for the services
are those with middle or high economic background. Patients from
loweconomic background are often given free services including
consultation andsurgical procedures, which do not need expensive
supplies. In recognition thatthere were patients who could not
afford any type of services, the organizationalso provides free
accommodation, postoperative medication, transport, food, and
health follow up.
Reference
Velayudhan, K.S., Sndaram R. M., Thurasiraj (2011). Aravind Eye
Care System:Providing
Total Eye Care to the Rural Population, University of Western
Ontarion, RichardIvey School of Business Foundation
Las t updated on July 2, 2014
