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Tropical Retrocollection

New products

Nail Artstep-by-steps

Spring / Summer – 2013

NAIL VISION | 2

In this Nail Vision spring/summer 2013 edition you can find interesting

and inspiring articles, interviews, new products, nail art, tips & tricks

and much more.

What will be the trends in spring and summer? Nail Creation

wants to inspire you and give you a forecast of the highlights for

the coming seasons.

The fashion trend of the coming months is Tropical Retro. Nail Creation

introduces nail polish, Solid Lac and Color Gel to this latest trend and,

inspired by this, you can even create your nail art in this theme.

To give your business a boost Nail Creation gives you marketing Tips

& Tricks. In this edition your can learn about how to use Pinterest on

internet. It is completely free of cost and it will increase the interest of

clients for your salon.

Enjoy reading this Nail Vision and be the first to introduce the latest

trends to your clients.

Team Nail Vision by Nail Creation

NAIL VISION | 3

Etro

4 Tropical Retro Collection

6 Marketing tips & tricks: Pinterest for salon interest

8 Nail Art: Tropical Chic

10 Nail Creation Academy: Pedi training

11 Techtalk: Perfect Smile Line

12 Nail Stories

14 New products

15 Find us on Pinterest

16 Point-of-Sale

content

cOLLect IONTropical Retro

Etro

NAIL VISION | 4

The trend for this spring:

A combination of bright old school colors with a touch of glamour.

NAil polish seT

Tropical Retro 4 x 6 ml 4 x 15 ml

Pink suitcase 6 ml 15 ml

Bahama 6 ml 15 ml

Bailando 6 ml 15 ml

Skyfall 6 ml 15 ml

solid lAC

Pink suitcase 15 ml

Bahama 15 ml

Bailando 15 ml

Skyfall 15 ml

Color Gel

Pink suitcase 5 ml

Bahama 5 ml

Bailando 5 ml

Skyfall 5 ml

The Tropical Retro Collection is available in 4 colors,

in nail varnish, Solid Lac and color gel.

Gucci

Versa

ce

Stella M

cCartney

NAIL VISION | 5

NAIL VISION | 6

MARkeTINgtIpS & TRIcks

pINtereSt tO buILdSALON INtereSt

NAIL VISION | 7

In the world of Pinterest, users “pin” videos and

images to boards. It’s not hard to see why the

virtual bookmarking site appeals to more women

(97%) than men (3%). Browse the boards and you

will find beautiful images, how-tos on life, organizing

tips, travel pictures, and more.

It’s easy to get started: Have a Twitter or Facebook

account? You are halfway there!

Once you have scored an account, you are able to

create a pinboard. First, click “add a board” from

the top toolbar. Next, type in a catchy title, and

choose a category. Finally, click “create” and, voila,

you are ready to start pinning.

Aside from the obvious personal uses for Pinterest

- collecting decorating ideas, travel destinations, or

maybe even fashion inspiration - salons may find a

treasure trove of eager publicity. Type in nails on the

site and you will find it’s already a trending topic.

Why should you be active on Pinterest as a salon

owner or nail professional? Easy, if you make your

images and material easy to “pin,” it will quickly be

propagated to boards where it will be in front of

an exponential audience of potential clients. When

you pin an item and it has a price on the item you

will get 35% more of a chance of being repinned.

This means people are there to buy.

Nail technicians who want to develop a virtual port-

folio can do so in just a few clicks of the mouse.

Beauty is content people naturally want to share.

Pinterest is unique in this “look book” quality. “Peo-

ple are 10% more likely to purchase products and

services on Pinterest than the same products seen

on Facebook. Pinterest is a very valuable source

for driving traffic to your store and site. The best

reason to be on Pinterest is it is free marketing.

If you are having trouble filling your boards or creating

interaction, consider crowdsourcing. Let your fans

fill the void. Create a board such as “Where in the

world is Salon...? Ask clients to post pictures of

themselves enjoying their manicure or pedicure on

vacation. The idea is to get clients to tell your story

for you.

This may well be the easiest and most intuitive site

yet. So go ahead and hit up your nail buddies for

an invite or go to Pinterest and request one. It’s

easy to get lost in the fabulous images floating on

the boards. Welcome to your newest addiction -

it’s fat-free, sugar-free, eye candy with a whopping

potential payload if you play it right.

You can find Nail Creation on Pinterest at

www.pinterest.com/nailcreationhq

NAIL VISION | 8

1

2

3

4

Gucci

tropical retro

Tools

1 | Nail Polish: Pink Suitcase 2 | Nail Polish: Bailando 3 | Paint It: White 4 | Nail Art Brush 1

Tools: 1 + 2 + 3 + 4

nail art

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5

6

7

Missoni

Tools

5 | Nail Polish: Bahamas 6 | Nail Polish: Skyfall 7 | Diamantino: Crystal Medium

Tools: 4 + 5 + 6 + 7

NAIL VISION | 10

NAILcReATION AcADeMy

Spring and summer are coming and women start

to wear open shoes again. On holiday and going

to the beach or visiting a spa or wellness center,

women like to have attractive feet and toenails. A

great opportunity for you to offer your clients the

most beautiful toenails so they can proudly walk

with open shoes ore bare foot.

When creating toenails you have to take diffe-

rent aspects in to account concerning shape,

length, comfort and application. In the Pedi

Specialization Training you learn how to create

the most attractive toenails.

The Pedi specialization course is a half day training.

For creating toenails there are special pedi gels with

the perfect flexibility and stiffness for toenails. With

the Professional Kit Pedi you have all materials you

need.

For more information about the Pedi Specialization

training call your local distributor.

pedi TrAiNiNG

Not every woman is blessed with beautiful toenails and for a long time the feet were more or less

a forgotten part of the body. This is about to change with the upcoming hot trend: Toenail styling.

NAIL VISION | 11

To create a perfect sharp Smile Line, you need the

right feeling in holding your brush. A trick in helping

you to learn this ‘right feeling’ is practicing with glitter

acrylic. Glitter acrylic has a longer working time,

so you do not need to rush yourself when you are

sculpting. When you have the position of your brush

under control, you can practice with white acrylic.

so how can you learn this

right feeling& smile line technique?

First place a bead of white acrylic on the nail and

keep your brush flat. The handle of your brush

must be in the direction of your body. Divide the

bead from left to right.

Turn your brush (so the brush is pointing at you) to

correct the Smile Line. Start in the middle of the Smile

Line and correct from the middle to the left and from

the middle to the right. With this step you create a

sharp Smile Line that goes deep into the corners.

When your Smile Line is not deep enough, you

can place a second bead of white acrylic in one

corner. Leave the bead for a couple of seconds

and than you can move the bead deeper in the

corner. Correct the Smile Line from the middle to

the corner. Repeat this step for the other corner.

We hope that the above information will help you

to create the most perfect Smile Line!

A perfect smile line is a very important part in creating beautiful French manicure nails.

With this Techtalk we want to learn you how you can create the best smile line there is!

techtALk: The PeRfecT sMIle lINe

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solid lac introduces a new color

to the collection: Merlot.

This beautiful deep red color is named after the

French red wine Merlot. Just like the wine it is rich

and it shows a personal appeal of good taste. If you

want to offer your clients a touch of excellence, this

color is a ‘must have’ in your collection.

The French Manicure is an elegant yet simple style

that never goes out of fashion.

Create a French Manicure look on natural nails with these

three French Manicure nail polishes.

Available this spring!

NeW: sOlID lAc MeRlOT

NeW: PARIs MANIcuRe

Also available at our website: www.nailcreation.com

Also available at our website: www.nailcreation.com

www.PINTeResT.cOM/NAIlcReATIONhq

NAIL VISION | 13

You can make the most exiting nail art

creations with the paint it acrylic paint.

Besides the 14 existing colors, you can mix the

paint to make even more unique colors. For

mixing you can use the Paint it Palette, made

of special paper that doesn’t absorb the paint

so your mixed color doesn’t dry immediately. It

makes it easier for you work. The Paint it Palette

booklet contains 50 sheets to mix on.

The paint it palette is now available.

NeW: PAINT IT PAleTTe

NAILcReATION ON pINtereSt

Also available at our website: www.nailcreation.com

Do you need inspiration for nail styling and creating

the most beautiful nails? Visit our Pinterest page

and you will find the latest trends, creative designs

and surprising examples of all kinds of nail styling.

From sophisticated French Manicure to flamboyant

nail art, on the Pinterest page you will be triggered

and inspired to try out new designs.

Once you visited the Pinterest page you will get

addicted and visit it again and again.

The sky is the limit.

Find out the business possibilities of Nail Creation

Nail Creation is known in the business as a innovative, qualitative and trendy brand,

with a dynamic team that stands for service! Because of these key issues, Nail Creation

expanded to one of the biggest suppliers in nail sculpting worldwide.

Nail Creation is available at our webshop and by certified nail shops in the country.

Because of the increasing demand for our products,

we are looking for new point-of-sales in various countries.

We offer you high-end acrylic- and gel products with the best quality-price ratio.

We also have a very broad assortment in accessories and Nail Art.

Want to know about this concept?

Please contact us: export@nailcreation.com

become one ofnail creation’s point-of-sales

This Nail VisioN is spoNsored by:

NAilCreATioN hQ | BuRGEMEESTERLAAN 2 | 6002 EG WEERTTEL. +31 495 - 547 409 | FAx. +31 495 - 548 213 | E-MAIL: ExPORT@NAILCREATION.COM