Nail B2B Authority Targeting: Psychographic Targeting HotHouse

True professionals are never off duty, even on Facebook. For most marketers, media spend isprecious and not to be wasted, especially when playing the high-stakes, long game of B2B sales.

B2B marketers need to ensure their message hits the right business professionals who are highenough in the hierarchy of a company to make purchase decisions. This Psychographic TargetingHot House post by Chris Davis, Account Manager at aimClear, will showcase how marketers can useFacebooks mashed-up targeting to ensure their ads are seen by the people that can write thechecks.

Why not just use LinkedIn?

Sure, marketers can go to LinkedIn, famous for its B2B targeting, but they could end up paying moreper lead on average with less reach. Couple LinkedIns limited, pricey platform with the fact thatLinkedIns ad selection is limited, and it can become frustrating to marketers looking for modern,creative ways to reach their customers without paying an arm and a leg.

While there are far more people active on Facebook on a daily basis, the way they interact anddisclose personal information is different. LinkedIn users typically interact to build professionalrelationships with others in their field and therefore self-disclosing job titles in their profiles is astandard; not necessarily the case in the more prolific Facebook

The lack of job titles associate with Facebook profiles, coupled with LinkedIns more expensive, lessreach paradigm leave B2B marketers looking to branch out into social in a quandary

That is until Facebook unleashed LinkedIn-type targeting under Behavior targeting!

Look familiar LinkedIn marketers? Now Facebook advertisers can target by industry (outside ofindustry targeting found under More Demographics), seniority, and company sizes by way of thirdparty data provider, Datalogix. And you cant fake that C-suite status.

But why stop there? The true power of Facebook targeting is the ability to combine and layer bothpersonal and professional targeting attributes. Lets explore some deadeye Interest and B2Btargeting mash-ups.

Seniority PLUS Interest Targeting PLUS More

One of the most effective ways to reach senior level executives at companies is to couple senioritytargeting with precise interests targeting which will then use the and operator.

For example, youre Third Door Media looking to boost ticket sales for the upcoming SMX Eastconference. (Registered? Early bird rates end soon!)

Using the C-suite targeting, coupled with digital marketing interests we have a digital savvy C-suitecrew at a whopping audience of 320,000 Facebook users.

Still too broad and big for our blood.

Lets refine this a bit more with office size and connection targeting. Were after C-suite executivesthat wear many hats (they are the Marketing Directors) and are the decision makers sending theirstaff to the conference.

Now were sitting with a cozy 7,500 Facebook users who are in executive or C-suite roles, who workin a small office, and are interested in digital marketing, and have second-degree affiliation withSMX, Search Engine Land or Marketing Land.

The End of LinkedIn?

No. Facebook introducing B2B targeting was a clear shot at LinkedIns revenue, but it doesnt meanthis beloved B2B channel is going away. For us marketers, its the B2B Facebook targeting layersweve been waiting for, in a channel where users actually are, with an array of ad types we desire.

Happy targeting!

Get Psychographic Marketing for your business that (actually) CONVERTS via omni-platform tactics:aimClear Blog.

About The AuthoraimClear is a 4X Inc.500/5000 digital marketing agency dominant in audiencetargeting and customer acquisition. We build, track, and convert laser focused audience segmentsfrom introduction to conversion for our clients. We target, drive traffic from, track and sell ourclients' products and services with merged big data social/search personas known aspsychographics. Because aimClear also distributes to influencers for buzz, links and earned-media,the agency has evolved to be the missing link unifying search, social, PR and psychographic display.

(Some images used under license from Shutterstock.com.)

http://feeds.searchengineland.com/~r/searchengineland/~3/T0gdbUigPVA/nail-b2b-authority-targeting-psychographic-targeting-hot-house-228242