Case Study

• No money for marketing• Connect with the “cool kids”

2008 Results

• About one event every week – professional development classes – free classes, brown bags, lunch & learns – workshops and seminars – webinars

• 47 of the 51 events met or exceeded our attendance goals.

Pure promotion

On topic

Engage the community

Personal topics

How will you slice your pie?

Looxii helps you listen

Find the best username with namechk.

Promote your brand consistently by registering a username that is available on the majority of the most popular sites.  

www.namechk.com

Be RT-able

• Offer value to your audience.

• Be compelling. (It’s not about you.)

• Dan Zarrella’s research:• 2pm to 6pm W-Th-F• Ask for a RT

Debbie Weil’s Rules:Writing Retweetable Tweets

• Always include a link–bit.ly, ow.ly or is.gd

• Use <140 characters

For more of Debbie’s rules, visit http://mashable.com/2009/10/06/retweetable-tweets/