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r Index to

1949 NEWSLETTERS e'

Index to Television Digest, 1949 (Volume 5) References are grouped into four major categories: General (pages 1-5), Manufacturers & Merchandisers

(pages 6-7), Stations & Applications (page 8), Supplements (page 1). Index attempts to cover only items considered to be of more than passing interest. Reference numbers following each item designate issue of Newsletter in which item appeared. If number is followed by a small "n," article referred to was a note printed In small (8 -pt,) type; all other references are to articles printed in typewriter type.

General

ADVERTISING top agencies' billings, 1948, 3n, 9n lists of network TV commercials, 4, 38 Admiral expenditures, 6n, 19 TV monthly "cycle" contracts, 7n TV landed by Davis of FCB, 11 TV success stories compiled by 'Sponsor°, 2n newspaper special TV editions, 13n, 18n, 19n, 30n,

39n, 52 box -top experts acclaim TV, 14n analysis of TV's impact on radio, 15 'Rorabaugh Reports,' 15n, 20n, 26n, 28n, 32n, 3S,

42n, 460 newspaper space bought by TV -radio, 15n, 43n, 52n leading 1948 advertisers, 15n gs: TV commercials analyzed, 17n Greenwich "battle of TV merchandisers" 1Sn "Is TV Crowding Other Media ?" 23 PIB compilation of network TV ads, 24n, 51 billboard TV, 24n summer -fall broadcasting prospects, 25 Muntz promotion, 25n. 34, 39n, 41, 43 total 1948 advertising. 26n, 27n total 1949 radio advertising. NAB, 530 cigarette makers' radio -TV plans, 26n retailers on TV vs. other media, 27n NBC's Beville estimates 1960 market, 2Sn TV -only agencies & reps, 29u. 31n, 39n liquor ads, 31n, 330. 34n. 37n, 38n, 39n packaging products for TV commercials, 31n TV as threat to billboards, 31n Commerce Dept. weighs TV advertising, 33n Starch gauges TV commercials, 34n, 41n, 52n premium offers on TV. 37n importance of local TV sponsors, participations, 38 AAAA report on TV contract negotiations, 39n networks raise TV rates, 41 Di -weekly big -name shows considered, 41 predictions of TV network rates. 41 heavy advertising by set manufacturers, 42 Stromberg -Carlson color ad angers Comr. Jones, 42 NBC's Weaver says TV ails pay off, 42n TV as mail order catalog, 43n department stores TV -minded, 44n; survey, 53 TV manufacturers using AM, 44n Ford sponsors UN on CBS -'TV. 44n TV time sales estimated by 'Printers ink,' 46n, 51 'Variety' estimates networks' 1949 grosses, 470 'Billboard' estimates networks' 1949 groses, 32n,

53n rate trend up only in TV, says °Wall St. Journal,' 52u survey of retail stores, 53

ALLOCATIONS -see VHF and UHF AM (STANDARD) BROADCASTING

NAB estimates '48 & '49 radio income-expen.se, In. 53n

Mexico on 540 kc. On FMA compares AM & I'M set output, 8n slackening new station activity, 9, 27 T\' -AM divorce seen by Coy, 10, l6 licenses and CPe dropped, 12, 33n independent stations resist TV impact, 16n Century Network started, 15n AM -FM 1948 transmitter sales, 17n NAB'e AM -TV position, 23 clear channels won't suffer from TV, says Croslcy's

Dunville, 23n surveys weigh TV's effect on AM advertisers, 23, 2-1 Mullen leaves Richards stations, 24n station prices decline, 28n noteworthy station sales, 29n, 47n FM operator buys AM outlet, 33n "Daytime to AM, Night to TV?" 33 fall promotion plana. 3 -In AM still breadwinner, says NBC, 37 NAB estimates average become, 37n "Don't Sell Radio Short," says 'Advertising Age,'

39n troubled future for AM -FM, says Crosley's Shouse, 42 AM and TV botb needed, says FCC's Davis, 42 TV manufacturers buying time, 44n RCA transmitter sales, 45n predictions, AM tee. TV, 47 Cuban NARBA demands, 49n NAURA conference recess, Son farm, labor groups buy stations. 51n network,' grieeies estimate; by 'Billboard',52n

AMERICAN BROADCASTING CO. (ABC) 191» grcee, 3n officers sell shares, 3n, Se, SIn

rumored sale to 20th Century -Fox, 4n, 52n "Crusade in Europe," 6n, 8 TV sales brocbure, 5n retains Dr. Frank Back on optics, On financial reports, 1On, 14, 18n, 21n, 33n. 4Sn buys N. Y. Television Center, 14n, 16n 'Atlantic Monthly' article by v.p. Chas, Barry, lin Chicago v.p. predicts $1,000,000 sales, 15 officers' 1948 salaries. 15n new TV rate card, 19n west coast TV plans, 190; cost 53n leases N. Y. Elysee Theater, 21n simmer slump, 25 gross of all networks, 26n, 35n, 53n recommends 'unfreezing" procedure to FCC, 31 protests giveaway ban, 34n, 36n, 37n, 390 TV sponsor list, 4, 38 refuses liquor ads, 38n Mutual Life $600,000 loan, 44n 1949 TV loss "over $3,000,000," 45n 'Variety' estimates 1949 gross, 47n opera telecast, 48n amount of sponsored time, 49n special AM hookup for TV manufacturers, 50n 'Billboard' estimates 1949 gross, 52n $8,000,000 spent on TV -radio plant, 53n Kintner named president, 53n

ANTENNAS, RECEIVING indoor, 8. l In landlord -tenant problem, S, 1On, 30n airborne, "Kytoon," 14n multiple, 23n, 31n, 45, 51n circular, 25n RCA "Reversible -Beam," 37n built-in, 31, 33, 34, 36, 39, 40, 43 RCA Anteneplex, 45

ANTENNAS, TRANSMITTING -see Equipment, Telecasting

ANTI-TRUST suit to divorce Western Electric from AT&T, 3n Scophony consent judgment, 3n, 28n TV implications of Paramount decree, 7, 9, lOu

Supplements Published During 1949 For Full -Service Snbseribers

Directories Quarterly TV Directories of Jan. 1, April 1, July 1,

Oct. 1; with weekly Addenda reporting current FCC decisions, applications. etc.

AM Directory No. 3 of Jan. 1; with weekly Addenda reporting current FCC decisione, applications, etc. Note: Consolidated with FM Directory as of Jan. 1, 1950.

Numbered Supplements No. 56A: Personnel List of the FCC (Feb. 16). No. 12C: Consulting Engineers Specializing in Ita-

dio (March 15) No. 61 B: TV Receiving Set Shipments by Areas,

1947.48 (March 5) No. 63: FCC Views on Present and Future Status

of Television (Feb. 26). Note: Ques- tion -and -answer replies to Senator Johnson,

Ne. 64: FCC's Proposed VHF -UHF Rules and Standards (July 11 ).

No. 65: Present and Proposed VIII' Allocations by Channels (July 23 ).

No, 66: Amendments and Corrections to FCC Pro- posed VIIF-UIIF Rules, Standards and Allocations (July 30 & Sept. 1).

No. 67, 67A, 87B, 67C, 67D, 67E: Appearances Filed for Hearing on Proposed TV Ante cations (Ang. 27, Sept. 3, Sept. 17, Sept 24, Oct. 1, Oct. 8).

No. 68: DuMont's Suggested VIIF-UIIF Allocation Plan (Sept. 1).

No. 69: Proposed New Rules Clarifying Ban on Separate Operatiton of Aural and Video Transmitters (Dec. 14) .

Special Supplements Reprints of Zenith "Obsolescence" Ads (March 12) .

Decibel conversion table (Sept. 24). Trends in Broadcasting and Impact of Television (Text.

of FCC Chairman Coy's Address before NAB, Chicago (April 16). 'l'est of RCA Color Proposal (Aug. 27).

°`The Riddle of FM Reprint from 'New York Times' (Dec. 31)

Sen. Johnson questions FCC, 11, 15n 20tb Century -Fox asks declaratory ruling, lin, 1Sr, Westinghouse stations on temporary licenses, 11 Paramount attacks FCC actions, 12 Coy outlines policy on tbeaters as TV station

operators, 12 movies and anti-trust, 3n, 5, 6, 7, 8, 9n, 1On, 11,

12, 13, 16n, 18n, 26n, 51n, 52 'Lorain (O.) Journal' news monopoly suit, 39n implications in non -TV FTC cases, 4111 baseball owners ease restrictions, 45n rumor of network probe, 48n

APPLICATIONS FOR NEW STATIONS Filed

Abilene, Tex., 26 Amarillo, Tex., 42 Asheville, N. C., 27 Beaumont, Tex., 11, 40 Boone, la., 19 Cbarleston, W. Va., 7 Chattanooga, Tenn., 25 Dallas, Tex., 12, 42 Duluth, Minn., 26 Durham, N. C., 17, 20, 2S Fresno, Cal., 36 Fort Wayne, Ind., 9 Fort Worth, Tex., 18 Galveston, Tex., 33 Green Bay, Wis., 27 llouston, Ter., 12 Knoxville, Tenn., 25, 31 Lincoln, Neb., 32 Longview, Tex., 18 Lubbock, Tex., 42 McAllen, Tex., 31 Midland, Tex., 26 Moline, Ill., 30 Nasbville, Tenn., 20 New Brunswick, N. J., 9 Oak Hill, W. Va., 14 Oelwein, Ia., 30 Reno, Nev., 22 Riverside, Cal., 26 Saginaw, Micb., 19 Salisbury, N. C., 22 San Angelo, Tex., 26 San Diego, Cal., 36 Scranton, Pa., 15 Sherman, Tex., 27 Springfield, 111., 2. 8 Tacoma, Wash., 23 Terre Haute, Ind., 29 Texas -Louisiana oilmen, 6 Toledo, 0., 5 Waco, Tex., 18 Wilmington, Del., 8 Winchester, Va., 9 Winston-Salem, N. C., 17,

Dismissed Boston, Mass., 39 Chicago, 11I., 16, 20n, 22 Denver, Colo., 12 Fort Worth, Ter., 18 Houston, Tex., 5 San Diego, Cal., 39 Seattle, Wash., 30 St. Louis, Mo., 15

ASCAP-see Music Rights, Negotiations for TV CENSORSHIP -see Film CENSUS, TV RECEIVERS

analysis of trends, 12, 48 RMA shipments, 12, 26, 37, 48 WTMJ-TV sets -per -thousand, 37, 46 NBC Research,: Dec. 1948, 1; Jan. 1949, 5; Feb.,

9; March, 13; April, 18; May, 22; June, 26; July, 30; Aug., 35; Sept., 39; Oct., 43; Nov., 48; Des., 32

COLOR (see also CBS, Color Television Inca RCA)

FCC answers Sen. Johnson, 9 RMA recommendations, 8, 9, 23, 40, 47, 4S, 50n JTAC recommendations, S, 9, 40 avoided in "obsolescence" controversy, 14 10-20 years oft, says Dr. DuMont, 14, 40n, 41 FCC "opens door" for 6 -me, 22, 24 "Color TV -Who? What? \\There? When?", 23 Condon Committee, 25, 29, 30, 31, 32 Revlon wants first commercial, 31 FCC requests plans of AT&T, Western Union, 30 speculation on RCA strategy, 31 talk not upsetting trade, 35, 36, 40, 48 Dualont requests comparative demonstrations, 36, 37 Leon Rubenstein's system, 37, 39 FCC hearing schedules, 38, 42, 44, 50n DuMont's criticisms of systems, 39, 40, 45, 48, Glu

22

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Pr. Geer's tri -color tube, 42, 45n controversy in comparative demonstrations. 42n humorous hearing sidelights, 41n, 43n "Mr. Technicolor" in 'Saturday Evening Post,' 43n Navy kine-records CBS system, 43n 'Fortune' freeze article, 44n, Inn, 4Sn Philco testimony, 44 DuMont testimony. 44. 45, 46 many years away, says Don Lee, 44n one-man "color demand" surrey, 4411 kinescoping promised, 44n "The Dreamers & The Buildcrs," 45, 46 railroad -TV parallel, 45n TOA urges color theater TV, 95n comparative demonstrations, 45, 46, 47, 45 "RMA Parleys to Map Color Strategy." 46 Sen. Johnson urges general standards, 46 new NTSC planned, 47, 48, 49, 50n Prismacolor Pictures petitions to join hearing, 47n field tests requested hy FCC, 48 'Time' conclusions, 48 'Electronics' evaluation, 4Sn kits and parts offered. 48n 10 years away in Britain, says Pye's Edwards, 4Sn "Color TV in Mid -Winter Shakedown," 49 Comr. Jones' letter to Raibourn, 50n Rensselaer Polytechnic Inst. scientists' system, 50n 5 years away, says GE's Dr. Baker, 52n costly and distant, says Magnavox, 52n Mexican experiments, 52n predictions for 1950. 53 co -channel ratios, 53n

COLOR TELEVISION INC. (see also Color) reported easy to convert, 23. 31 criticized by CBS's Stanton. 34 files description with FCC, 35 KPIX and KGO-TV tests, 35, 39 chances believed enhanced, 42 hearing testimony, 43. 44 FCC staffmen San Francisco trip, 49, 52n progress report. 53n

COLUMBIA BROADCASTING SYSTEM (CBS) new TV affiliates, In TV rates raised, In TV clinic, In talent capital gains deals, In 1948 gross, 3n Prudential loan, 4 financial reports, 6n, 13n, 14, 17n, 32n. 43n, 45n 'Washington Pnst' buys 55 per cent of WTOP, 7n Stanton denies leaving, Sn claims top -rated programs, 10n TV brocbures, 6n, lin film 'Television Today,' 12n, 26n billings for 10 years, 12n executives' 1948 salaries, 14n Wm. Lodge on SMPE board, 14 AM claims countered by NBC, 14n UN coverage. 18n, 44n, 49n Radio Sales separates TV -Aril, 20n gross of all networks, 26n, 35n, 53n personnel cuts, 27n will sell time for opinion expression, 27n 'Variety' award, 31n Paley says TV to dominate. AM to persist, 33 giveaway ban fight, 35n, 36n, 37n, 39n dickering with Selznick on TV films, 37n TV sponsor list, 4, 38 reported buying KTLA or KFI-TV, 44, 46n, 52n estimates of 1949 gross, 47n, 53n Ford sponsors UN. 44n, 49n amount of sponsored AM time, 49n executive personnel realignments, 53n

Color TV medical demonstrations, 8, 22n, 23, 30, 31, 33:

34, 50n "color revival" reports, 18n, 24 color converter, 24, 37, 38n Paley meets RMA TV committee, 25 aeronautical tests. 25n "ready when FCC permits." 26 Stanton answers Sen. Tobey, 29 WCBS-TV tests, 30 all -electronic receiver, 34, 37 Stanton's comments on RCA system, 35 Stanton meets with FCC, 35 columnist Fred Othman's reactions, 35 Smith, Kline & French schedule, 34 Crosley making sets, 37 DuMont's criticisms, 39, 40, 45, 48 demonstrates at hearing, 91, 48 Stanton's hearing testimony. 41 DuMont holding color back, says Stanton, 41n Dr. Goldmark attacks RCA system, 41, 42, 50n manufacturers estimate set costs, 42 "X Corp." planned for exploitation, 42n, 43n Dr. Judd surprise witness, 42n Zenith's Bonfig attacks system, 45n "Tbe Dreamers & The Builders" (editorial), 45, 46 FCC's automatic switch, 46n, 48, 49 reports another industrial customer, 46n British experiments, 40n, 41n, 46n, 47n comparative demonstrations, 45, 46, 47, 48 may show at Washington Sesquicentennial, 49n field test schedule, 52n, 53n

CENSORSHIP -see Films CONGRESS AND RADIO

Senate Interstate & Foreign Commerce Committee named, 2n

clear channel hills, 3n, 17 Lemke's FM bills, 9n Senate subcommittee report on communications, 5in

Stn. Johnson's general TV views, 6 proposal to televise Congress, 6n Senate communications investigation, 7n, 16n FCC answers Johnson's TV questions, 9 Hobbs bill to ease appeals from FCC, tin Johnson questions FCC on monopoly, 11, 15n, 16n trade reactions to Johnson's TV views, 12 Sarnoff, Stanton confer with Johnson, 12 Johnson attacks FCC slid "big boys," 17, 19n 1.21A committee confers with Johnson, 23 I'CC "streamlining" bill, 23n, 24n, 25n, 30n, 33n,

34n

House monopoly study, 23n, 29n Webster reappointment, 19, 25n McGrath's hill on charges for political time, 29n Johnson calls CBS color "magnificent." 34 Johnson attacks liquor ads, 31n, 33n, 34n Johnson comments on RCA color, 35, 36, 43 Hunt replaces Kefauver on committee, 37n Senate passes bill raising top govt. salaries, 40n Sen. Smith helps build TV set from kit, 42n Johnson's thinking on color, uhf, freeze, 46 Johnson commends RMA's NTSC plans, 49 Dr. DuMont testifies on financing, 51 Coy suggests satellites to Rep. Harrison, 52n

CONSTRUCTION, NEW TV STATIONS summary of estimated starting dates, 9, 20 charged with delaying -general roundup, 3, 4

CONSTRUCTION PERMITS DROPPED (see also Construction, TV station) KARO, Riverside, Cal., 13 KGDM-TV, Stockton, Cal., 24 KRTV, Minneapolis, Minn., 37 KTVU, Portland, Ore., 42 WAGE-TV, Syracuse, N. Y., 7 WEEK -TV, l'eoria, 111., 22 WJHP-TV, Jacksonville, Fla., 16 WMBT, Peoria, Ill., 37 \VPDQ-TV, Jacksonville, Fla., 30 WSEE, St. Petersburg, Fla., 42 \S"PPS-TV, New Orleans, La., 31 WUTV, Indianapolis, Ind., 12 WVTL, Utica, N. Y., G

DUMONT NETWORK (see also DuMont, under MANUFACTURERS) Paramount consent decree, 7, 9n daytime hours, 8n, 10n, 32n, 48 N. Y. Telecasting Center proposed, 14n grand opera planned, 19n Notre Dame rights, 23n TV -AM predictions by director Loewi, 29n sponsor list, 4, 38 N. Y. Mansfield Theater leased, 34n estimates of 1949 gross, 5211, 53n

EDUCATION AND TV college courses, 6n Philadelphia -Camden school projects, lOn Navy pilot courses, 30n Kansas U. equipment, 42n color predicted for medical schools, 42n WO1-TV plans, 49 journalism students study UN telecasts, 49n blamed for student failures, 52n

EQUIPMENT, TELECASTING Antennas

KTSL parabolic, lOn Andrew "multi -TV," 16n RCA directional, 34

Cameras Television Equipment Corp. low cost, 5n French Eriscope, 6n Electra -Zoom lens, 39n Photicon tube, 32n, 43n GE electronic viewfinder, 45n "lensless lens," 46n Patbe Cine 16mm, 5 -lb., 47n new RCA field 52

Transmitters (see also Uhf) ItMA sales, 2n Federal, 8, 26n GE shows WOR-TV equipment, 9n immediate delivery, 15 DuMont 5 -kw amplifier, 340 export, 7n, 43n, 45n, 53n

Miscellaneous Multfseope, 4n, 7n Projects11, 16n equipment and program test rules, 24n Dr. Back's Video Analyzer, 25n international TV standards conference, 26n, 31n WTMJ-TV estimates tube costs, 37n SMPE test films, 37n l'ye Ltd. "previewer" for movie camera, 43n new rules for remotes, STLs, relays, 24n, 27n, 33n,

37n, 41, 44n PYc Plans U. S. equipment sales, 46n, 48n Philco flying spot scanner, 47n magnetic sound recording, 48n GE station -planning workbook, 48n

EYESTRAIN -see Home, TV's Impact On FACSIMILE

seen shot in arm for FM, 15 WELD multiplexed FM -fax, 15n costs estimated, 16 multiplexed TV -fax, 16

FEDERAL COMMUNICATIONS COMMISSION (FCC) (for actions In particular services, see specific cate-

gories, such as Color, Vhf, Uhf, Individual stations, networks, etc.)

Richards "news slanting" case, In, 8n. Ou, 10n, 12n, 17n, 31

hyphenated TV and FM call letters, 3n panel plan, 3n, 52n spot rep hearing, 3n, 45n multiple owncrsbip, 4 chief engineer, 5n, 8, 1ln, 20n, 22n, 29n Arco procedure, 5, On, 24n personnel directory, 7n Sen. Johnson dealings, 9, 11, 15n, 16n, 17, 31n,

33n, 34n rumor of Coy, Webster, Willoughby leaving, On, 15n Hoover report, 19n pay increase, 13n, 39n, 40n, 43n new attorneys, 14n Coy and Walker to Paris conference, 15, 1711, 36n budget and appropriations, 3n, 16n Coy offered TBA presidency, 18, 19; declines, 4611 Webster reappointment, 19, 25n, 27, 28, 29, 30n mobile services, 19n antenna height conference, 19n, 22n, 42n Mayflower decision overhauled, 23n Senate streamlining bill, 23n, 24n, 25n, 30u, 33n,

34n diathermy rule -making, 30n, 42n giveaways, 34n, 35n, 36n, 37n, 39n

Blue Book "dead duck," says Fly, 34n llennock sees Truman, 36n labs build CBS converter, 38n Walker on "Meet the Press," 39n 'Fortune' freeze article, 44n, 46n, 48n chain regulations, temporary licenses, 45n fire explosion, 45n conference on incidental radiation devices, 46n automatic switch for CBS color, 46n, 48, 49 rumor of network prohe, 48n 'Saturday Evening Post' article on Comr. Jones, 48n Sterling and Wehster mobile licensees, 51n reports stations' 1948 income -expense, 52n

FILMS, TELECASTING Warner's syndication, 3n 'Televises' conference, 5 kine-recordings substantial, Sn, 13n Pennsylvania censorship, On, 7n, 13n, 19n, 44, SOn Rudy Vallee, 6n Army library, fin "Crusade in Europe" syndication, 6n, 8 Television Pictures Distributing Corp., 8 CBS brochure, 1ln Capt. Eddy's Continuous Film Reel, 13n Paramount's "pre -filming" service for sponsors, 14n TV's impact on home movies, 14n, 41n Grant -Realm on retaining non -TV rights, 14n station managers preview Hal Roach offerings, 16n small producers° approach to TV, 17n Film Clearance Bureau, 17n Capitol Records plans TV division, 19n Cliff's Retailers Television Film Service, 24n British govt. loan to film company for TV, 25n superimposed on Eve remotes, 26n TV films of Prince Charles, 30n Republic Pictures to offer films, 31n Hubbell contracts for foreign films, 34n Paramount syndicate kine recordings, 37n, 43n NTFC discusses effect of color, 40n rental standardization, 41n Pye "previewer" for movie camera, 43n magnetic sonnd recording, 48n J. Arthur Rank features signed for TV, 53n

FINANCIAL ACTIVITY, GENERAL (see also Financial Reports and Individual companies

under MANUFACTURERS) Broadcasting (see also Advertising)

network, station income -expenses, ln, 3n, 26n, 35n, 52n, 53n

WSPD-TV budget, 5 'Tide' on station production costs. 9n 'Barrons Weekly's survey of telecasters, 9n Crosley's Shouse sees TV draining AM, 10 WI,\V 1948 earnings. 10 "Will TV Cut Into Radio Broadcasting?", 15 Crosley income, 17n "Looking Ahead With the Soothsayers," 17 TV station profits and losses, 18, 25, 36, 47 "TV: The Money Rolls Out," 'Fortune' article, 28n station prices decline, 28n NAB estimates average station income, 37n Arkansas station tax, 50n

Manufacturing evaluation of TV stocks, 2 analysis of 8 manufacturers, 4n Television Fund Inc., 4n, 8n, 24n, 34n, 42n, 45,

46n, 50n Admiral's Siragusa speaks to security analysts, fin 1T&T buys Farnsworth, 7, 8n, 11n, 13n, 16n, 17n,

19n Trad and Major offer stock, 9n Emerson's Abrams predicts on prodnetion, projections,

TV -AM ratios, 10 Sylvania's Balcom on TV receiver income, 10n 'iVall Street Journal' reports on DuMont, lOn stock buyers cautioned, lOn predictions of income from receivers in 1949, 11 Bache & Co. analyzes TV, 12n, 47n analyst predicts 1949 TV production, 13n Admiral stock increase, 14n, 16n, lin 'Radio & Television News' predicts total 1949 elec-

tronic sales, 14n SEC reports sales of major manufacturers, 15n, 1Sia Admiral's growth, rate of sales, outlook on TV, 16 "televisionary" promoter nipped, 16n Sightmaster splits stock, 19n Majestic liquidated, 22n Sonora reorganization, 4, 23n, 25n Emerson registers 235,000 sbares for sale, 24n Videodyne seeks capital, 26n Magnavox difficulties, 12n, 13n, 27n, 45m Intra -Video offers stock, 29n New York scrutinizes bigb-pressure stocks, 31n, 36n report on 10 set makers by United Bus. Service, 37n Motorola story in 'Finance Magazine,' 39n Admiral 100 per cent stock dividend, 42 effects of British pound devaluation, 43 Skiatron Corp. offers stock, 46n Dr. DuMont testifies before Senate committee, 51

FINANCIAL REPORTS -See Individual manufacturers and networks

FOREIGN TELEVISION State Department discussions, 45n RCA export receiver, 46n

Australia plans 625 -line system, 25n

Brazil GE sells transmitter for Rio de Janeiro, 7n, 43n RCA sells transmitter for San Paulo, 53n

Britain set production

Scopbony, 10, 40 estimated, 28n, 51n GE, 33

govt. loans to film companies, 25n Pye builds CBS -type color equipment, 40n, 41n Pye plans U. S. equipment sales, 46n, 43n CBS color experiments, 46n color 10 years away, says Pye's Edwards, 4Sn Birmingham station, 51n

Canada set production

Addison Industries, 33 Admiral, 13

2 www.americanradiohistory.com

Brand & Millen (Garod), 3S Cossor, S, 23 Dominion Electrobome, 38 DuMont, 40n, 45n Emerson, 38 GE, 35 Marconi, 38 Northern Electric, 38 Philco, 38 Philips, 9, 25, 37 Pye Canada Ltd., 25 RCA, 5, 23 Rogers Majestic, 25 Sparton, 38

St. Laurent promises TV study, 7n CBC's TV plans, 14n, 16. 33n, 37n, 52n

Cuba RCA sells transmitter for Havana, 53n

France IT&T color, 8 plans Lyon, Lille stations, 15n

Mexico DuMont sells equipment, 45n color experiments, 52n

Uruguay requests U.S. assistance, 45n, 51m

FREQUENCY MODULATION (FM) (see also FMA) FCC tough on laggards, 2n REL relay equipment, 2n alump in new station activity. 9, 18n, 27 suggested for TV video, 3n, 5, 11, 14, 23. 46 FCC refuses WEFM extension on low band, 4n churches petition for 10 -watt stations, 9n merger of Rural Radio Network with Cornell U. 9n WQXR-FM interference, lOn Zenith attacked for deprecating commercials. lOn Hogan sees fax shot in arm, 15 RCA reports on high power, 15n trend toward special services, 16 stations claim profit, 16 Meyers suggests TV take over FM channels, 16n transmitter sales in 1948, 17n proposals for duplication of AM hours, programs.

19n, 22n, 26n. 32n, 47n, 50n, 52 Zenith's 239.95 FM -only set, 2m. 20n. 25 NAB names Mastin head of FM committee, 22n RCA mobile "Cartone," 23n NAB's FM projects, 24n WBRC-F3I, Birmingham, feeds AM stations, 25n National Mobile Radio System formed. 25n NAB urges TV set makers to include FM. 29n engineering standards amendments, 32n. 33n FM station buys AM outlet, 33n tax on FM portion of TV sets, 42n 21 -city reallocation, 47n WABF, New York, estimates 200.000 listeners, 50n major outlets drop grants, 49n, 50n, 52

Transit Vehicles Washington, 3n, 6n, 52 Baltimore, 19n New York. 23n status report, 5n

FREQUENCY MODULATION ASSN. (FMA) new executive director, ln. 2n "rump" movement dissipates, 3n "talk down TV" policy, On attacks AT&T interconnection ban, 7m analyzes 1948 set production. 8n time sales clinic, 12n. 14 survey of TV sets with FM, 15n special services urged by Ware. 16 polls operators on AM -FM duplication, 22n Petitions FCC for Increased operating hours, 32n, 47m concerned over tax on TV sets with FM, 42n merger with NAB. 44n. 47. 50n, 53n

HOME, TV'S IMPACT ON (see also Surveys)

worries over X -Rays, tube breakage, 2 effect on eyes. 2, 6n, 25n. 30n, 32, 33m. 43n, 50n,

52n 10 -year old shoots kinescope, Tri concern over impact on culture. 9 home movies, 14n, 41n gadgets growing out of TV, 25m, 28n, 30n different from radio In 1925, says flarland Man-

chester, 26n 'House Beautiful' on furnishings, 33n cab driver's satisfaction, 36n daytime TV analyzed by Loewi, 48 blamed for student failure, 52u

INDUSTRIAL TV "Utiliecope," 18n, 36n X -Ray analysis, 22n RCA's W. W. Watts sees big future, 25n RCA equipment at Canadian medical convention, 24n CBS -RCA competition, 29n Remington Rand installations, Son

JTAC-eee Color, Uhf, Vhf LABOR -see Unions MERCHANDISING, TV SET

(see also Individual manufacturers) pries trend, 'Wall Street Journal' article, 1 rentals, 1 in Zenith "obsolescence" campaign, 11, 12, 13, 14,

15, 15n, 10, 16n, 2In trade-ins, 18, 48 set pays for haircuts, lfin Greenwich 'battle of TV merchandisers." Ian "Why TV Trade Is Tightening Up," 19 a:MI.3%0n ads promotional windfall, 22n lowest prince by tube size, 23 price outs axed high yrt-ure 26, 27, 29 LiuMord "Telecrulser," 27 TV In every room, Abraham & Straus theme. 30n NAMM convention. 31 "TV Market's Outlook and Misgivings," 31 Emerson 32 -city ad campaign, 31 "Rosy Outlook In 3Valce of the Slump," 32 'Buffalo News' promotion, 32n, 37ii "square Inch" claims, 33, 35. 3a rentals sell hesitant buyers. 33

"The 'Grass Roots' Reports Are Good," 33 "The Business News of TV Still Good," 34 Sears & Montgomery Ward credit terms, 34 Muntz promotion, 25n, 34, 39n, 41, 43 color talk not upsetting trade, 35, 36, 40, 48 top 10 producers, 35 trend to larger tubes noted by Caldwell -Clements, 36n 'Consumer Reports' analyzes sets, 36n meter payment plan, 28m. 37 "no cash down"-Davega, 37 Canadian market, 37 private brand activity, 38 "TV Trade and Outlook Good," 39 setback shaken off, says 'Retailing,' 39n "Not a Single Dull TV Market," 41 demand exceeds supply, 41 National TV Dealers Assn., 41n, 45n department stores demand, 43 mail order house pushing. 43 TV stocks' "private bull market," 43 pound devaluation no threat, 43 "TV 'Temperature' Still Way Up," 44 TV manufacturers buying AM time, 44n consoles outsell table models, 44 "Black Market Rears Ugly Head," 45 new markets with CPs not yet on air, 45 percentage of population in TV range, 45 "Demand Continnes Ahead of Supply," 46 Philadelphia sales estimated, 46 "Good Markets Better, Poor improve," 48 makers dropping 10 -in., 50 good prospects for 1950 first quarter, 51, 52 Dept. of Justice probes tie-ins, 52 'Cosmopolitan' cautions buyers, 52n

MILITARY, Use of TV by Air Force -NBC telecasts from planes, in Navy educational program, 30n Adm. Redman, chief of Navy Communications, 36n Navy kine-records CBS color, 43n

MONOPOLY -see Anti -Trust MOV I ES

(see also Films, Phonevlsion, Surveys) Warner's film syndication, 2n newsreels suffer, 2n, 48 anti-trust, 3n, 5, 6, 7, 8, 9n, 10n. lin, 12. 13

16n, 18n, 26n, 51n station ownership, 5, G, 8 report of Bob Hope -Paramount tiff, 7n Paramount's "pre -filming" service for sponsors, 14n survey by Los Angeles' Pintail. Theater, 14n Palace resumes vaudeville, TV helps, 13 Wm. Morris -MCA compete over TV, 18 Warner Bros. easing off TV, 19n Columbia starts TV film unit, 22n Allied Theaters appoints TV committee, 24 TV's role in movie -going slump, 29m. 4S National Film Council officers, 37n CBS-Selznick NBC -Goldwyn dicker for films, 37n "Every Home a Newsreel Theater," 48 newsreels dropped in N. Y. Embassy Theater, 48 Paramount reorganization, 52n, 53n

Motion Picture Assn. of America

meets with SMPTE-TOA, 26, 27 Phonevision meeting, 21n, 32 theater TV meeting, 24 petitions FCC for theater frequencies. 31n, 32, 36

Predictions Skouras sees "one big Industry," I. 28n "TV's Impact on Radio & The Movies," 4, 5 Goldwyn says movies can't lick TV, must join, 8 Crosby rounds up Hollywood opinion, S Raibonrn sees strong impact on "B" pictures, 14n Balaban sees no threat, 21n, 52n laoew's "not frightened," 23n TOA sees an ally. 38 "Theater TV Gaining Momentum," 43

SMPTE convention, 10n, 15, 26 meets with FCC. 12n theater TV booklet, 12n

'Wedding' of Movie -TV Technicians," 14 meets with TOA. MPA. 15, 19n, 26, 27 hears Dr. Alfred Goldsmith, 29n petitions FCC for theater frequencies, 36 test film for studio equipment, 37n changes name, 43n, 53n

Theater Owners of America discusses station ownership with FCC, 12 meets with SMPTE, MPA, 15, lOn, 26. 27 lists 433 films used on TV, 20n petitions FCC for theater frequencies, 36, 3S sees ally in TV, 33 elects Pinanski president. 38 favors color theater TV, 45n

Theater TV in Perth Amboy theater lounging room, lOn SMPTE booklet, 12n 20th Century -Fox, 14. 22, 32, 33m. 36, 44, 51n RCA equipment, 9n, 15, 19n, 26, 29n, 31n, 47n National Theater Corp. tests, 18 NBC willing to produce programs 18, 33n MPA meeting, 24

- article by McCoy and Warner, 25n Walcott -Charles fight, 26 Louishnrg (N. C.) Theater picks up WTVR, 26n

-- FCC takes Initiative, 27, 29n, 30 Petitions flied for frequencies, 36, 46, 49, 50n, 53n -Brooklyn Fox Fabian, 31n, 40n, 48n Paramount's quick -drying nnit, 37n, 33, 44m World Series, 40n Boston's Pilgrim Theater, 40n, 46n 'Theater TV Gaining Momentum," 43 UN coverage, 45n, 48n "Theater TV Plans & Ideas Jelling," 46 Ilalpern's evaluation, 46 FCC bans experimentals for demonstration, 47n, 4811

MTheater Television,' RCA booklet, 47n -Canadian tinester charges for TV in lounge, 47n

MUSIC RIGHTS, Negotiations for TV with ASCAP, 10n, 19n, 20n, 21n. 22n, 24n, 26m, 31n, 36n, 37n. 39, 39n, 40n, 42n, 43n, 50n

MUTUAL BROADCASTING SYSTEM (MBS) 1948 gross, 3n Kohak on AM -TV relationship, good taste, 8n White new president, other officers. 15n World Series contract, 46n estimates of 1949 gross, 47m, 53n amount of sponsored time, 49n "blind ad" promotion, 50n rumors of sale to MGM, 52m

NATIONAL ASSN. OF BROADCASTERS (NAB) estimates 1948-49 industry income -expense, ln, 53n 1949 convention, 7n, 10m. 14n, 15, 16 finances, 15n, 29 FM committee, 22n district meeting schedule, 34n giveaway han attacked, 34n engineering handbook, 36n income average for radio stations, 37n president Justin Miller discusses color TV, 40n FMA merger, 44n, 47, 50n, 53n

Reorganization committee, ln, 6n TV director, 8, 12n, 16, 18, 21n, 27m. 32n BAB. 16, 20n, 32, 32n, 38n federation suggested 25n 'Broadcasting' survey finds AM -FM -TV divisions fa-

vored, 28n reorganization, budget cut, 29 Willard resigns, 29 Audio director, 30n BMB dissolved, 47

TV's Impact On New Orleans board meeting, 8 1949 convention, 16 "TBA-NAB To Go Separate TV Ways," 18 president Justin Miller's opinion, 19 loses members, 21n "AM, TV & NAB -Betwixt & Between," 23

TV Services ASCAP negotiations, 10n, 19n, 21m. 22m. 24n, 26n,

31m. 36m. 37m, 39, 39n, 40n, 42n, 43n, 50n TV study, 18n station employee statistics, 20n 'Television Jurisdictional Strife,' by Doherty, 23n protests FCC ban of test pattern with music, 30n urges TV manufacturers include FM, 29n rate card standardization, 26n. 32n, 38n, 47n new TV members, 36n TV committee, 47 industry -wide research projected, 50n

NATIONAL BROADCASTING COMPANY (NBC) city -by -city TV census, 1, 5, 9, 13, 18, 22. 26, 30, 35, 39, 43, 43, 52 $13,000 daily TV loss, says 'Time,' In "third dynasty" seen by 'Variety,' ln 1948 gross, 3n talent losses analyzed by 'Variety,' 9n affiliate conventions, 7n, 10, 27n, 37 sharp competition with CBS, 5, 7, 7n, 14n billings for 10 years, 12n kine-recording volume, 13n Washington viewing analyzed, 14n personnel

Swope named consultant, 15n separation of AM -TV operations, 15n, 20n, 28,

44m. 46n TV department reorganized, 24n reduced, 27n Weaver named TV chief, 28, 37

McConnell, president; Trammell, chairman, 41n willing to produce theater TV programs, 18, 33n UN coverage. 18n Bridgeport uhf "guinea pig," 7. 8, 13, 15, 18, 19,

30. 49, 51, 53 new Chicago studios, 21n Cotton Bowl TV -radio rights, 21n "Rugged Summer, But Better Days Ahead," 25 president Trammell interviewed ou NBC outlook, 33 big AM fall promotion, 34n giveaway ban fight, 35n, 36n, 37n, 39n AM -TV role analyzed. 37 liquor ad poll, 37n dickering with Goldwyn for TV films, 37n TV sponsor list, 4, 38 TV losses estimated for 1949, 33, 52n new TV participation programs, 38, 53n TV affiliates achieve concessions, 38n, 50n TV rate hikes, 40n, 53n foreign films, 44n Guy IRE president, 47n estimates of 1949 gross, 47n, 52n amount of sponsored AM time, 49n

NETWORKS, Interconnection Facilities for TV General

still shapeless in spite of claims, 1 AT&T eases interconnection ban, 3, 15n AT&T charged with monopoly, 6n FCC suspends tariff modifications, lOn new FCC rules, 27n, 33n, 37n, 41, 44n FCC says AT&T must interconnect with private fa-

ciLiziee, 37, 44n, 45n, 49n, 52n expansion schedule, 10, 34, 34n, 37n, 53 transcontinental still indefinite, 53

Coaxial East -Midwest hookup, 2, 4, 8, 17 channel ad:led to New York -Philadelphia, 36n Erie-Buffaleltochester argument, 43n Schenectady- Albany -U tice-Syracuse, 45, 49

M icrowave greater bandwidth with new tube, Cn West Coast, 7 Boston -New York southhound channel, 8 fioston-Providence, en FCC authorizes Pittsburgh -Chicago link, 33n private hookup list, 37 Dayton -Toledo, Cincinnati -Columbus, 38n Schenectady-Alhans-Utica-Syracuse, 45, 49

NETWORKS, GENERAL ACTIVITY (see also ABC, CBS, DuMont Network, NBC) still shapeless, 1

division of East -Midwest coaxial, 1 daytime schedules, 3 upsurging sponsorships, 4 list of all TV sponsors, 4, 38


theater leases, 7 "cycle" sponsorships, 7n rates treud upwards, 40 estimates of 1949 gross, 4711, 52n

NEWSPAPERS, TV'S IMPACT ON (see also Surveys)

predictions, 5n cwoership of stations, S 'Editor & Publisher' bitterness, Sn special TV editions, 13n, lgn, 19n, 30n, 39n, 52 TV -radio lineage. 15n, 43n, 52n don't underestimate TV, says Manzer, 17 ANPA heirs Trammell and Gittinger, 17n AP radio -TV members, 19n "Is TV Crowding Other Media?", 23 Duane Jones survey. 2S paid program listings in 'Chicago Tribune,' 30n TV ads in SL Louis, 4.3 'Editor & Publisher' survey, 49

OFFSET CARRIER -see Vhf PATENTS, TV

Admiral -Motorola suit, 3 Scopliony, Sn von Ardenne, 5n color -freeze hearing, 29, 36. 44n, 48, 49 Zenith -RCA suit, 33n

PERSONNEL (these references are to Newsletter Items printed

In small type) Abrams. Ben. 23 Allen, John B., 49 Allen. John It., 51 Austrian, Ralph 11., 5, 52 Avery, Lewis, 51 Bagg, Clarence, 26 Beggs, Robert N., 20 Berry, Gil. 33 Bingley, F. J., 40 Brown, Willet II., 20 Buckley. James T., 2S Clark, Ralpb L., 8 Cosgrove, Raymond C., 43 deMars, Paul, 9 Doherty, Richard P., 43 DuMont, Dr. Allen, 25 Dunville, Robert, 47 Dyke, Ken R., 23, 25 Fair, Harold, 51 Falknor, Frank, 53 Farnsworth, Philo, 28 Fetus. Hugb. 10 Fink, Don, 26 Folsom, Frank M., 25, 27, 32, 48, 49 Foster, Kendall, 51 Gillies, Joseph. 51 Gittinger, William, 53 Glett, Charles L., 22 Goldmark, Dr. Peter, 40 Gray, Gordon. 24 Guy, Raymond F., 20. 36, 47 Hackbusch, R. A.. 27, 36 Hanna, R. B., Jr., 33 Hardy, Larry, 51 Hardy, Ralph W., 30 Heller, George. 50 Hickox, Sheldon, 52 Howard, Royal V., 30, 42 lluth, Paul, 52 Israel, Dorman, 47 James, E. P. H., 29, 30, 45 Johnston, Russ, 50 Kiggins, Keith, 28, 34 Kintner, Robert, 53 Kohak, Edgar, 14, 15 Lamb, W. H.. 26 Mara. W. A., 13 Markham, G. Emerson, 32 McConnell, Joseph H., 27, 41 McDonald, John H., 25 McDonough, Jobn K., 26, 29 McNaughten, Neal. 30 Meighan, Howard S., 39 3lowrey, Paul, 50 Mullen, Frank. 24, 36, 50 Muller, John S., 41 Murphy, John T., 43 Murrow, Edward, 17 Odorizzi, Charles M., 27 Ogilby, Fred, 51 Olson, Victor, 26 l'billips, Lawrence, 7 Phillips, Willis E.. 30 Pierce, R. Morris, 51 Porter, Paul, 30, 45 Robinson, Hubbell, 53 Sahloff, Willard, 49 Sanmels, Frank, 22 Sarnoff. David, 33, 49 See, Harold, 13 Seidel, R. A., 38 Seward, James, 53 Shepard, John. III, 8 Shouse, James D., 23, 47 Siragnsa, Ross, 25 SiSA011, Edgar G., Jr., 22 Small, John 1)., 52 Stanton, Frank, 29 Stickel, l'alter, 26 Swezey, Robert, 4 'l'ait, Robert, 13 Taylor, Bert, 6 Thornburgh. Don, 22 Van Volkenburg, Jack, 53 Wakefield, Ray C., 40 Ware, Paul, 13 Weaver, Sylvester L. (Pat) (article), 28 Weber, Fred, 30 Webster, Edward, 27. 30 Weiss, Lewis Allen, 20 White, Frank, 15 Willard, A. D. (Jose), 18, 23, 27, 47 Wilson, Fred D., 47 Wood, Leslie J.. 21, 22 Woods, Mark, 53

PHONEVISION 2 -reel film, 3n supplement free TV, says Zenith's Bonfig, 7 promising, says Goldwyn. 8 fall tests promised, 14, 15 Zenith -Illinois Bell conference, 16n descrihed to MPA, 21n, 32 McDonald-Skonras conference, 22n described to National Television Film Council, 2611 Teco Inc., 28n, 31n. 48n FCC permission for tests requested, 32 Illinois Bell states position, 45n, 50 hearing ordered by FCC, 50, 53 dickering with J. Arthur Rank reported, 50 Fanght Co. study, 51n

POLITICS president Truman and TV, ln, 21n Dr. Duklont visits Truman and Sen. Johnson, 20n TV in Canadian election, 26n in color TV controversy, 45

PREDICTIONS, TV receiver production, 1, ln, 10n, 15, 17, 21, 47,

48, 50, 51, 52, 53 AM, FM, phonographs -W. R. G. Baker, in price trends. 'Wall Street Journal' article, 1 1949 growth, 1 radio and movies one big industry-Symos Skouraa, 1 business slack alleviated by TV -Jim Farley, 7n TV -AM divorce -Wayne Coy, 10 draining AM -James Shouse, 10 mail order rival -John West, 12 freeze end, 13, 15, 16n, 23, 39, 41, 42n, 43, 44,

43, 47, 53 "B" pictures to suffer -Paul Raihourn, 14n "Radio Is Doomed" -Merlin Aylesworth. 15n, 16n mass media concentration -Dallas Smythe, 15n AM ahead for many years -T. F. Flanagan, 17 newspapers to fare better than radio -H. Manzer, 17 newspapers secure -Roy Durstine, 17 "Seems Radio Is Here to Stay" -Wm. Gittinger, 17 year ahead of estimates -Jack Van Volkenhurg, 17 supplement other media -John Karol, 17 built-in and battery sets, 18n soothsayers spoofed by John Crosby, 20 here to stay, but so is radio -James Lawrence Fly,

20n, 21n AM -FM to continue -Max Balcom, 21 no threats to movies -Barney Balaban, 21n, 52n clear channel AMs to bold up -Robert Dunville, 23n no threat to exhibitors--Trueman Reinbusch, 24 set sales -Irving Sarnoff, 32 "Daytime to AM, Night to TV?", 33 1952 -'Tide,' 38 color, TV, AM future -Justin Miller, 40n AM getting real competition -James Shouse, 42 non -TV receiver production -Roger Bolin, 42n color for medical scbools-J. N. DuBarry, 42n radio to he secondary medium -Hugh Davis, 47 won't kill radio -Robert Kintner, 47 won't affect outdoor ads -Kerwin II. Fuller, 47 will replace radio absolntely-Jobn Crosby, 47 1949 station profits, 50 color, uhf, vhf -W. R. G. Baker, 52n 1950 general development, 53

PROFITS, TV STATION KLEE-TV, Houston, Tex., 14, 36 KSD-TV, St. Louis, Mo., 18, 36, 42, 4S. 50 KSTP-TV, St. Paul, Minn.. 1S, 34, 36 WAAM, Baltimore, Md., 42 WBKB, Chicago, Ill., 42, 47 WBZ-TV, Boston, Mass., 50 \VDTV, Pittsburgh, Pa., 7, 16, 30, 47, 50 WEIL -TV, Pbiladelpbia, Pa., 47 WICU. Erie, Pa., 18, 36, 42 WKTV, Utica, N. Y., 50 WNHC-TV, New Haven, Conn., 7, 36 WTkIJ-TV, Milwaukee, \Vis., 25, 36, 47 WTVN, Columbus, 0.. 42 WWJ-TV, Detroit, Mich.. 47 participations and split sponsorships, 38 "Profit Makers and Capital Outlook," 36 predictions for 1950, 50

PROGRAMS AND PRODUCTION, TV popularity ratings, In, 7, 8n, 10n, 14n, 19n, 23n,

25n, 34n inaugural, 4, 4n simulcasts, 4n, 12n "TV's Hall of Ignominy," 4n Shakespeare, 8n daytime, 5n, 8n, 10n, 14n, 30, 32n, 46n, 48 Toscanini, 12n Milton Berle, 14n, 16n, 20n, 32n KTLA 29 -hour remote, 16n Fred Allen, Eddie Cantor opinion, 17 TV future in new CBS talent, says Paley, 17 good commercials, 17n United Nations, 18n, 44n, 45n, 49n awards, 18n, 52n novelty days over, says 'Variety,' 23n fluffs, 25n test pattern -music ruling, 26n, 27n, 30n, 4011, 50n filins superimposed on live retuotes, 26n inter -station out -of -the -air pickups. 30n, 38n wireless prompter for actors. 32n "Daytime to AM, Night to TV?", 33 Broadway center, 37n "Name Shows Once or Twice a Month?", 41 costs of top shows, 41n WOR-TV "living newspaper," 44n TV's share of audience, 45n TV not covered by bcstg. rights, court rules, 46n Barkley -Hadley wedding, 47n 'Twenty Questions' on MBS-AM, NBC-TV, 47n opera, 48n group protests programs featuring violence, 50 NBC movie rear projection technique, 50n station facilities increase, 51

PUBLICATIONS, RADIO-TV 'Basic Television,' Groh, 41n Bibliography. U. S. (Alice of Education, 19n 'Electron Tubes.' Vol. I & II, RCA, 23n 'Engineering Handbook,' NAB, 36n 'Frequency Modnlation.' Marchand, 2n 'History and Manufacture of Television Receivers.'

Andrea, 44 it

'Photofact Television Course,' H. W. Sams Co., On 'Practical Television Servicing.' Johnson & Newitt, On 'Practical Television Servicing,' Coyne School, 52n 'Radio and TV Law,' Warner. 32n 'Radio Listening in America,' Lazarsfeld & Kendall, 2n 'Reference Data for Radio Engineers,' PTR, 12n 'Status of the Television Industry,' TBA, 19u 'Story of Television,' Everson, 2Sn 'Television Antennas.' Nelson, 28n 'Television Today,' CBS. 19n 'Theater Television,' RCA, 47n 'TV As An Advertising Medium,' Bennett (Dept. of Commerce), 33n 'TV -FM Antenna Installation,' Kamen & Winner,

28n 'Who Gets the Air.' NAB, 43n

PUBLIC PLACE INSTALLATIONS bar tax, In Canadian hotels, 2n Belmont -Raytheon. 3 impact on juke-box trade, 16 Hotelevisi on, 18n Childs restaurants, 33

RADIO MANUFACTURERS ASSN. (RMA) receiver production, monthly, 5, 8, 12. 17, 24, 26, 31, 32n, 35. 40. 47, 52 receiver shipments, 37, 48 CR tube sales, 14n, 15n projection receivers, 17, 37n picture tube shipments, 12, 22. 39n, 48n transmitter sales, 17n, 28n, 43n exports, 7n committees

tin, 7n, 12 television, 14, 23. 25, 26n color, 29. 30, 31, 32, 46 sports telecasting, 47n

allocations recommendations, 8, 9, 47, 48 obsolescence counterattack, 12, 13 convention, 21 government orders, 18n name change considered, 19n Cosgrove elected president, 21n company failures, 21n statement on freeze, uhf, color, 23 U.S.-Canadian conference, 25n TV "nuisance calls" elimination, 26n National Radio Week, 31n color bearing

Wheeler named counsel, 38 "United Industry Front Is RMA Aim," 39 testimony, 40 plans new NTSC, 47, 48, 49, 50n "RMA Parleys to Map Color Strategy," 46

TV dollar volume estimated, 10n SEC reports sales of major manufacturers, 15n, 18n "square inch" claims, 33, 35, 38 conference on incidental radiation devices. 46n TV market survey, 47n industry -wide research projected, 50n

RATE CARDS, TV (see also individual networks and stations) CBS raises. ln trend, 10n, 18n, 40, 51 ABC raises, 19n standardization sought by TBA and NAB, 26n NARSR recommendations, 27n NBC raises, 40n NAB study, 47n

RECEIVER PRODUCTION (see also Individual manufacturers and Merchandising) dollar volume, 6n, 11, 16, 20, 33n, 36. 49, 52 ItMA monthly, 5, 8, 12, 17, 24, 26, 31, 32n, 35, 40, 44, 47. 52 RMA shipments, 37, 48 predictions, 1, ln, 10n, 15, 17, 21, 47, 4S, 50, 51, 52 price -size trends, 1, 2, 5n, 6, 8, 9, 10, 15, 17, 19, 20, 24, 27, 30, 36n, 43, 45, 53 Zenith "obsolescence" campaign, 11, 12, 13, 14, 15, 15n, 16, 16n, 21n Sen. Jobnson queries FCC on obsolescence, etc., 9 Regulation W, 10, 18 tin conservation, 12 power consumption, 12n, 42n attrition among newcomers, 14, 14n expanded picture makers, 14 Television Manufacturers Assn., 13, 14. 43 demand survey, 15 best sellers, 15, 17 top producers, 15, 17, 35, 45 percentage of projections, 17 SEC reports sales of major manufacturers, 15n, 18n devices improving reception, 18n world's largest factory, 9, 1Sn servicemen's anti-trust suit, Ign RCA licensees' production, 19, 40 truncated circle, 20, 26 ItMA convention, 21 novel projection and battery vets rumored, 22n lowest prices, by tube size, 23 New York ownership, by makes, 23n 7 -in. trends, 24 interference -free spark plug, 2611 international TV standards conference, 26n, 31n juke-box, 27n "Cutbacks Seen Temporary Expedient". 27 private labels, 27 "inventory recession", 30 Protelgram licensees, 30 "square inch" claims, 33, 35, 38 "Quota Shipments, Prices and Prospects". 35 Tele -Robot enlarger, 36n list of built-ins, 39, 43 new GE transformer, 40n steel and coal strikes, 41 plastic cabinet makers busy, 41n tax on sets with FISI. 42n pound devaluation no threat, 43 conference on incidental radiation devices, 46n list of 16 -in., 45 list of 19 -in., 45 raw material consumption, 47 DeForest's plans, 4 8n makers dropping 10 -In., 50


total radio -TV value, 1949, 52 average set value. 52 ARRL interference film, 52n

RECEIVER INSTALLATION Dr. Dualont's set in yacht, 7n WWJ-TV roundtable, 7u Philco policy. 9 RCA policy, 13, 41n, 53 devices for improving reception, 18n servicemen's anti-trust suit, 18n RMA "nuisance calls" films, 26n RCA Pict -O -Guide, 28n, 52n breakdown of service charges, 31n multicoupler for g sets, 31n Sylvania policy, 37 New York insurance ruling. 37n ARRL interference film, 52n

RECORDS battle of different speeds, 2n, 3n, 4n. On. 7, gn,

9n, 13, 19, 30n, 31n, 35n, 36, 39, 45, 47n, 50

Decca income, 8n pictures on tape explored, On 45 rpm makers, 13 NAB standards, 14n RCA's first TV with 45 rpm, 15 RCA mail order, 18 RCA closes plants, 19 Capitol reports loss, 33n RCA's 1950 TVs include 33 1/3 rpm, 50

REMOTES new rules, 24n, 27n, 33n, 37n, 41, 41n, 44n Lowell -Boston, 7n KTLA 29 -hour, 16n GE Telelink equipment. 26n

REPRESENTATIVES, TV STATION FCC hearing, 3n, 45n Katz booklet, 12n Petry partnership trouble, 31n, 39n Katz client list, 39n Harrington, Righter & Parsons, TV -only, 31n, 39n

RORABAUGH REPORTS -see Advertising SERVICING & SERVICEMEN -See Receiver In-

stallation SMPTE-see Movies SPORTS TELECASTING

baseball St. Paul Saints refuse, 2n Chandler's predictions. 7n World Series. 33n, 35n, 38n, 39m. 40n, 41n. 46n coverage techniques analyzed by RCA, 40n Detroit Tigers unharmed -'Detroit News,' 43n club owners ease restrictions, 45n

basketball banned, 2n

boxing Madison Square Carden, 20n, 22n, 25n, 27n, 35n,

41n Cerdan-Lamotta ban, 24n Walcott -Charles theater -TV. 26

football hanned, 2n, 23n, 24n, 3.5n, 47n Cotton Bowl, 21n DuMont gets Notre Dame rights, 23n AP poll of writers, broadcasters. 51n KTTV Rose Bowl exclusive. 5in TV fosters attendance -Los Angeles survey, 52n

general Crosley's Telesports. en, 16n newspaper listings, 14n Jamaica races. 16n roller deiby, 24n TV not covered by broadcasting rights, 46ra colleges urge 1050-51 general ban, SOn

STRATOVISION technically ripe, says Westinghouse, 2n monopoly, says Sen. Johnson, 6. 9 "on dry ice", says Westinghouse's Price, 10

STUDIO -TRANSMITTER LINKS GE Telelink equipment, 26n new rules, 24n, 27n. 33m. 37n, 41, 41n, 44n FCC bandwidth query, 32n

SURVEYS (see also Home, TV's Impact on) popularity ratings, ln, 7, Sn, lull. 14u. 19n. 23n,

25n, 34n ilubbell seminar, 2n National Opinion Research Center. 2n Duane Jones. 5n, 28, 37 Farleigh Dickenson Junior College, in Washington set ownership, On Sylvania. TV set market. 15. 25 WOR, TV and radio, 15, 37, 49 Pulse, AM in TV homes, 16u Rados. 17n, 28n, 33n Northwestern University, 18, 25 ISMI's Wagner, 1048 advertisers, 21 Princeton University, 21 KFI-TV, viewing habits, 22u Advertest. New York set ownership, 23n 'Cleveland Press,' Impact and ownership. 23n Samuel Gill. impact on Alf listening, 23n, 25 TV -AM operators, impact, 24 James K Jump, 25 'New York Times' (Jack Gould), 25 George Gallup. 25, 39n, 49, 53 AM -TV operators, sponsors new to radio -TV, 26 "Videotown". 28, 28n 'New York Times,' impact on movies, 29n Psychological Corp., 29n Federal reserve board, TV set market, 30 AM -TV operators, combination rates and staffs. 32 'Los Angeles Mirror.' impact on home habits. 32n American Research Bureau, 34n, 44n, 49 Starch & Staff. TV commercials, 34n, 41n, 52n U. S. Census. TV set ownership. 34n 'Wall Street Journal,' TV set production plans, 35 Schwerin, TV audience reaction, 36n CISS-Rutgers Cniversity, 37 Meredith Publishing Co., 37

'Philadelphia Bulletin,' 37 KTTV, tavern ownership, 37n ANA, overall advertising hudgets, 43n Neustadt Report. TV ads in newspapers. 43n GE, TV set market, 43n Hazeltine's Knox McIlwain, color demand, 44u American Research Bureau, reasons for not purchas-

ing TV, 44n Woodbury College, home habits, 45n Hooper, TV share -of -audience, 45n Nielsen, urban -rural TV -Ail lineup in 1954, 49 Hooper, TV's share of audience doubles, 49 'Exhibitor', impact on movies, 49 George Gallup, favorite amusements, 49, 53 Advertest Researcb, TV drama vs. drama in other

media. 49 'Editor & Publisher,' impact on newspapers, 49 Pulse, sets -in -use, 49 American Research Bureau, amount of viewing, 49 WTMJ-TV, amount of viewing, 49 Pulse, ownership by income groups, 49 Cleveland Board of Education, set ownership, 49 industry -wide research projected, 50n L. A. Chamber of Commerce, football gate, 52n Arndt agency, use of TV by retail stores, 53

SYNCHRONIZATION -see Vhf TECO INC.-see Phonevücion TELEVISION BROADCASTERS ASSN. (TBA)

Frank Russell named director, 14n "TBA-NAB To Go Separate TV Ways", 18 expansion plans, 18 Wayne Coy offered presidency, 18, 19, 32n, 46n freeze -lifting plan, 25n, 27n rate card standardization, 26n protests FCC test pattern -music ruling, 30n eyestrain pamphlet, 33n standard TV facilities contract. 33n Poppele speaks to arcbitects, 51n

TELEVISION FUND -see Financial Activity, General

TELEVISION MFRS. ASSN., 13, 14, 43 THEATER TV -see Movies TOA-see Movies TRANSIT FM -see Frequency Modulation TRANSMITTERS -see Equipment, Telecasting TUBES, TV PICTURE

(see also Individual manufacturers) 2 -for -1 projection, 7 10 -year -old shoots kinescope, 7m Westinghouse drops plans, 11 RMA shipments, 22, 39n, 48n "Picture Tube Outlook Brightens," 17 "Plenty Tubemakers, Plenty Tubes." 21 black, 20, 32, 35, 36 tube life, 23n cancellations in blank orders, 26 Teleglas, 32, 34, 43 Telemet, 34 RMA studies ad claims. 33, 35, 38 12% -in. and 16 -in, demand up, 33, 37, 40, 41.

44, 45 size trend surveyed by Caldwell -Clements, 36n rectangular, 1, 11, 17, 36, 37, 41, 42, 44, 47,

49, 50, 51, 53 "Trend to the 16 -in. Picture Tube", 45 stubby, 3, 7, 17, 26, 27, 29, 33, 36, 43 no shortage, 47 Corning coating process, 53

Price Outs Corning, 2, 5, 17 DuMont, 8, 15, 16, 19, 33 North American Philips, 12, 19, 30 Sylvania, 15, 10, 18, 19, 24 National Union, 16, 19 Zetka, 16 American Structural Products (Kimble), 17 GE, 17, 20 RCA, 18, 24, 30

Production Rato RMA figures, 12, 22, 39n, 51 Sylvania, 5n, 7 GE, 7 RCA, 7n, 23n, 51 Tel -O -Tube, 12 National Union, 21 Tung -Sol, 21

UHF Allocations

polycasting, 2n, 36n, 46 FM video, 3n, 5, 11, 14, 40 troposphere tests, 4n, On Washington coverage, 2, 3m analysis of Coy's speeches, 5 Sen. Johnson's opinion, 6, 9, 40 JTAC recommendations, 3n, 6, 7n, 8, 0, 27. 36 RMA recommendations, 8. 9 FCC outlines plans to Sen. Johnson, 9 Coy says uhf to be added, not vhf taken away, 10 "More Light on FCC's Approach to TV", 10 stimulus from Zenith and Sen. Johnson, 14 DuMont plan, 14, 34, 35, 36, 40n reduced interference seen with standard IF, 18 Daley. McKenna & Wilkinson plans, 19n, 27n several years away, says RMA's Max Balcom, 21n propagation discussed in Electronics hy Allen, 34n "Is Freeze Shrinking TV Set Market?", 45 FCC requests field tests, 47, 48

FCC "Unfreezing" Plan preliminary outlines, 22, 23 Progress reports, 20, 27 speculation over details, 28 announced, analyzed, 29 amended, 29, 31, 30 industry reactions, 30. 31, 32, 35 humorous characterization, 32 'Fortune Magazine' criticism, 44n, 46n, 48n Sen. Johnson's advice, 46 "The Dreamers & The Builders", 45, 46 Stuart Bailey's criticisms, 52n

Hearing split in two, 31, 33 FCC Bar Assu., 32, 34, 37 Assn. of Federal Communications Consulting Engi-

neers, 32, 34 comments filed, 35, 36, 37, 39, 40n color scheduled first, 38 schedules altered, 41, 42, 43, 44, 45, 46 field tests requested by FCC, 47, 48

Receivers and Converters Zenith "obsolescence" campaign, 11, 12, 13, 14,

15, 15n, 1.(l. 10m. 21n Magnavox, 13, 32 Stanford Research Institute, 13, 18, 32 Decimeter, 13 Dualont, 18. 28n, 32 IlCA, 14, 18, 51 Emerson, 27n Industrial Television, 32 Lee DeForest, 32 intercarrier system, 32 Admiral, 22, 32 Belmont (Raytbeon ) , 34 Air King, 36n, 45 Trans -Vue. 39 standard 1F suggested, 18 IRE discussion, 18

Stations and Applications Philco, Philadelphia, 3n RCA, Washington, 2, 3m. 38 RCA, Bridgeport, 7, g, 13, 15, 18, 19, 30. 49, 51,

53 RCA, Princeton, 8 WQAN, Scranton, 7 WCFI, Pawtucket, 7 Detroit Radio Electronic School, lOn Steinman stations, 14 DuMont. New York. 30 E. L. Parsons, Astoria, Ore., 33n, 49n John Poole, Long Beach, 34 KFEL, Denver, 34 Westingbouse, Pittsburgh, 42n, 50n

Transmitting Equipment RCA. Bridgeport, 7, 8, 30, 53 resnatron urged by Collins, 8n, 36 resnatron and tube clusters discussed by IRE, 11 5 -kw tubes predicted by year's end by aIachlett, 15 transmitter prices estimated by DuaIont, 15 "Uhf Equipment Still Only Blueprints", 30 RCA progress on 5 -10 -kw tube, 30 GE 5 -kw tube program, 30 "outpbasing" proposed by John Poole, 34

UNIONS AFM rates, 15n Philco strike, 18, 19n, 20n 1BEW strike at Yankee Network, 19n extend AM contracts to TV, says NAB, 23n Television Authority, 25n. 47, 50n RCA faces strike, 41n, 43n, 44n AFM negotiations, 41, 44n IEU formed, VIEW expelled, 46n, 49n Geneva ILO conference, 47n scenic designers strike. 48n. 50n NLRB hearing in 1EU-UEW battle, 50n RTDG strike threatened, 53n

VHF synchronization, ln, 2n, 4n, 5n, 9, 10, 13 offset carrier, 16, 17n, 18n, 20, 23, 26, 27, 28m.

36, 37, 39, 44 analysis of Coy's speeches, 5 Sen. Johnson's opinion, 6, 9, 46 JTAC recommendations, 3m. 6, 8, 27, 36 RMA recommendations, 8, 9, 47, 48 FCC outlines plans to Sen. Johnson, 9 Coy Bays uhf to be added, not vhf taken away, 10 "More Light on FCC's Approach to TV", 10 freeze end estimated, 13, 15, 16n, 23, 39, 41, 42.

43, 44, 45, 47, 53 DuMont plan, 14, 34, 35, 36, 40n Coy suggests satellites, 16, 52n convert FM channels to TV, says Carl Meyers, 16n Ad Hoc Committee, 9, 13, 15, 16, 17, 17n, 20,

20n, 21n, 23, 24, 27, 47n long-distance reception, 9n, 18n, 24, 25n, 28n, 37n Haley, McKenna & Wilkinson plans, 19n. 27n TBA plan for partial lifting of freeze, 25n WCBS-TV and WMAR-TV color tests, 30, 31, 33.

34 Air King vhf -uhf conversion plan, 36n 'Fortune Magazine' criticism, 44n, 45n, 48n 'Is Freeze Shrinking TV Set Market?", 45 FCC requests field tests, 47, 48 300 stations by 1959 predicts Dr. Baker, 52

FCC "Unfreezing" Plan preliminary outlines, 22, 23 progress reports, 26, 27 speculation over details, 28 announced, analyzed, 29 allocation tabulated by channels, 30 amended, 29, 31, 36 industry reactions, 30. 31, 32, 35 speculation over getting channels from govt., 39 adjacent -channel ratios questioned, 39 "The Dreamers & The Builders," 45, 46 Sen. Johnson's advice, 46 JTAC studies adjacent-chaunel, sigual-noise ratios,

47, 48 RMA plans new NTSC, 47, 48 JTAC objects to misunderstanding, 51n Stuart Bailey's criticisms, 52n

Hearing split in two, 31, 33 FCC Bar Assn., 32, 34, 37 Assn. of Federal Communications Consulting Engi-

neers, 32, 34 comments filed, 35, 36. 37, 39, 40n color scheduled first, 38 schedules altered, 41. 42, 43, 44, 45, 46 too many stations, says American Television Inc., 46


MANUFACTURERS AND MERCHANDISERS

ADDISON INDUSTRIES, 38, 49 ADMIRAL CORP.

new sets, 2, 14, 18. 19, 20, 22, 24, 25, 31, 39, 40, 41. 53

production rate, 5n, 15, 16, 17. 20. 21, 33. 35, 39. 40, 44, 45

financial reports, 12n, 13n, 16, 24n, 30n, 42, 50n, 53n

analysis by 'Wall Street Journal,' 5n ad expenditures, fin, 19 Motorola patent suit. 2 Siragusa speaks to security analysts. Sn Canadian production, 13 3 -speed changer, 13 additional stock sale. 14, 16n, 17n officers' salaries, 14n best seller. 15, 18 plastic cabinet, 19, 20. 48 'Fortune' articles. 16, 22 uhf tuner. 22 new plants, 34, 52n price protection, 34 built-in antenna, 39 claims first place in prodnetion. 40, 53n FM dropped from TV combination, 41 100 per cent stock dividend, 42, 45n color 5-10 years off, says Siragusa, 43 West Coast plan, 48 Steve liannagan retained for publicity. 5011

works with RMA on Town Meetings, 51n AIM INDUSTRIES, 31 AIRADIO, INC., 13 AIRCASTLE (SPIEGEL, INC.), 27, 43 AIR KING PRODUCTS CO., INC.

new sets. 18, 21, 22, 25 price cuts, 33, 37 production rate, 42 uhf -vhf conversion plan, 36n CBS color sets, 37 built-in antenna. 44 private label, 49 rectangular tube, 51, 53

AIRLINE -see Montgomery Ward ALAMO TELEVISION & RADIO CO., 39 ALLIED PURCHASING CORP., 40 ALTEC LANSING CORP., 11n, 20, 37, 51 AMERICAN STRUCTURAL PRODUCTS CO.

expansion, 2 price cuts, 17 rectangular tubes. 1, 11, 17, 37, 41, 42, 44, 53 name changed from Kimble, 25 not making 7, 8½. 19 -in., 53

AMERICAN TELEVISION LABORATORIES INC., 6, 21, 20, 33, 34, 46, 50

AMI INC., jukebox -TV, 9, 27n ANDREA RADIO CORP.

new sets, 22, 23, price cuts, 24, 38 price protection, 35 book by Frank Andrea, 44n Andrea predicts 5,000,000 sets in 1950, 46 rectangular tube, 51

ANDREW CORP., 16n ANSLEY RADIO & TELEVISION INC.

new sets. 6, 20, 23, 31, 37, 49 price cuts, 18, 23, 31, 37, 49 usea distributors, 53

APPROVED ELECTRONIC INST. CORP., 23

ARTONE (MACY'S), 8. 13, 14, 25, 27, 31, 36, 38, 51, 53

ARVIN -see NoblittSparks ATLAS COIL WINDERS INC., 24

ATWATER TELEVISION CORP., 19, 32, 53

AUTOMATIC RADIO MFG. CO., 5, 9

AVCO-see Crosley BACE TELEVISION CORP., 14, 15n, 21, 37, 44, 50

BELL TELEVISION CO., 12, 24, 33, 50 BELMONT-see Raytheon BENDIX RADIO DIV., BENDIX AVIAT. CORP.

new sets, 27, 31. 37, 44, 53 price cuts, 19, 27 financial reports, 34n, 49n microwave automatic positioner, lin non -TV price cuts, 13 ; trade-ins, 15 door-to-door sales, 24 built-in antenna, 43. 44 private labels, 44. 53

BOWERS RADIO & TELEVISION CO., 6, 25, 36 BRAND & MILLEN LTD. -see Garod BRUNSWICK DIV., RADIO & TELEVISION INC.

10, 15. 17, 30, 31, 35, 46 CALBEST ENGRG. & ELECTRONICS CO., 2, 30. CANADIAN MARCONI CO. LTD., 38, 40n, 45n CAPEHART-FARNSWORTH CORP.

new sets, 23, 36, 48 price cuts, 2, 6, 23 financial troubles, 2n, 3n, lin makes tubes, 6, 34, 36 industrial TV. 6, 18n, 36n sold to IT&T, 7, 8n, 11n, 13n, 16n, 17n, 19ii non -TV price cuts, 13 financial reports, 3n, 7n, 10n. 16n striving for top position, :14 black tube, 34, 36 built-in antenna, 36 rectangular tube, 36 discontinues 10 -in., 36 new Ft. Wayne plant, 46 buys time on 31138, 49n

CASCADE TELEVISION CO., 38, 40 COLLINS RADIO CO., 8n, 2111, 36 COLONIAL -see Sylvania CORNING GLASS WORKS

price cuts, 2, 17 16 -in. blanks, 4. 41. 53

blanks. 3, 33, 41, 53 81/5 -in, blanks, 33, :17, 53

19-111. blanks, 53 lead-free glass, 7 rectangular tubes, 44, 47, 53 financial reports, 45n, 49n new coating technique, 53

COSSOR (CANADA) LTD., 8, 23 CROSLEY DIV., AVCO MFG. CORP.

new sets, 10, 16, 19, 21, 23, 29, 39, 44, 46, 49 price cuts, 10 production rate, 1, 17, 22. 35, 44, 45 TV facilities expanded, 1 financial reports. 7n, 10, 16n. 26n, 40n Dukfont tieup terminated, 10 Telesports, 9n, 16n March sales, 17n meter sales plan, 28n CBS color test sets, 37 black tube. 39 distributors' orders, 39 Cosgrove resigns, 43n built-in antenna, 39, 43, 44 Craig predicts 1950 output, 50, 53

CUSTOMADE TELEVISION INC., 2 DELCO (GENERAL MOTORS), 10, 27 DENMAR TELEVISION CO., 21, 36 DeWALD RADIO MFG. CORP., 4, 8, 22. 36, 43,44 DOMINION ELECTROHOME INDUSTRIES, Ltd., 38 ALLEN B. DuMONT LABORATORIES INC.

(see also DuMont Network) Color

10-20 years off, says Dr. DuMont, 14. 40, 41 requests comparative demonstrations, 36, 37 criticizes systems, 39, 40. 45, 48 holding color back, says CBS's Stanton, 41n offers to buy Geer color tube patents, 45n comparative demonstrations, 45, 46, 47, 48 own field -sequential system, 48

Receivers new sets, 5. 29. 30, 35, 38, 39. 46, 49, 53 price cuts, 3, 9 production rate, 3 10n, 12, 35, 45 financial reports, 13n, 19n, 24n, 33n, 47n, 51 Clifton plant addition, 1 Dr. DuMont gauges size trend, in Crosley tieup terminated, 10 dollar volume, 10n. 12, 45 distributors selected, 18, 19, 22. 23 Dr. DuMont visits Tniman. 20n "Telecruiser" promotion, 27, 37 Macy fight, 32, 33, 34, 36, 38 new Paterson plant, 9, 18n, 26, 31, 36, 40n dealers on quota, 39, 53 Canadian Marconi tieup, 40n, 45n built-in antenna, 43 rectangular tube, 51 loan on Clifton plant, 53n Dr. DuMont predicts 8,000,000 by end of 1950, 53 Muniz says 1949 industry payroll $300 million, 53

Tubes size trends, In price cuts. 8, 15, 16, 19, 33 stubby 19 -in.. 17, 26, 27, 29, 33, 36, 44 bent gun, 34 tri -color, 95n, 53n

Uhf Plans & Equipment allocation plan, 14, 34, 35, 36, 40n New York station, 30 converters, 18. 28u, 32 estimates transmitter costs, 15 amplifier for "acorn" transmitter, 34n Passaic station, Si

EASTERN STATES RADIO & TELEV. CO., 2 EITEL-McCULLOUGH INC., 21, 23, 37n, 42 ELECTRO ENGINEERING & MEG. CO., 31u ELECTROMATIC MFG. CO., 40, 53 ELECTRONIC CONTROLS INC., 9n, 19, 22, 29 'ELECTRO-TECHNICAL INDUSTRIES, 24, 50 EMERSON RADIO & PHONOGRAPH CO.

new sets, 2, 8, 11, 21, 27, 32, 35, 38. 45, 46, 53 price cuts, 2, 7, 24, 27, 32, 38, 46, 53 production rate, 1, 5n, 10, 11, 17, 35, 40, 42.

45. 52 financial reports, 6n, lin, 23n, 36n, 42, 48n, 52n Brunswick sets, 4 10,000,000th radio, 5n TV dollar volume, 5n, 23 projections' future, 10 stock sale, 24n Israel factory, 23n Radio Speakers Inc. sold to Jensen, 26 ubf converter, 2711 built-in antenna, 33, 43 color 4 years away, says Abrains, 36, 43 Canadian production, 38 Vassar named chief engineer, 45 Capodanno named director of engineering, 47 Abrams predicts 31/2-4 million sets in 1950, 52

EMPIRE COIL CO., 13, 50 ESPEY MEG. CO., INC., 12 EUREKA TELEVISION & TUBE CORP., 25, 52 FADA RADIO & ELECTRIC CO. INC., 15, 34, 37 FEDERAL TELEPHONE & RADIO CO. (11T&T)

buys Farnsworth, 7, 8n, 11n, 13n, 16n, 17n, ion TV transmitters, 8, 26n financial reports, 16n, 17n Signal Corps contract, 17n injunction against Federal Television Corp., 19n injunction against Federal Video Corp., 19n, 22n picture tube experiments, 26

FEDERAL TELEV. CORP., 17, 19n, 26, 27, 35, 49 FEDERAL VIDEO CORP., 18, 19n, 20, 22n FISHER RADIO CORP., 19, 31 FIRESTONE TIRE & RUBBER CO., 10, 11 FREED RADIO CORP., 9, 21, 31, 46 GAROD ELECTRONICS CORP.

new sets, 13, 21, 35, 49. 50 price cuts, 8. 21 price protection. 34 production rate, 21, 43

"telc-zoorn." 1. 14, 20, 50 private label, 21, 46 Canadian production, 38 rectangular tube, 42, 50 buys Majestic name, 50n

GENERAL ELECTRIC CO. (GE) financial reporte, 17n Clyde, N. Y. plant closed, 36 Brandt predicts 5,600,000 sets by 1950, 43n union negotiations, 49n color slow, uhf faster, says Dr. Baker, 52n

Receivers new sets, 2. 7, 9, 10, 23, 24, 27, 30, 44, 53 price cuts. 24, 35, 53 non -TV price cuts, 17 production rate, 1, 17, 45 free table, 8, 43 viewing distances studied, lin juke-box TV, 27n built-in antenna, 35, 44 Canadian. 35, 49 black tube, 44

Transmitting Equipment WOR-TV, 9 Telelink. 26n uhf tube program, 30 Brazilian sale, 43n electronic viewfinder, 4 5n station planning workbook, 48n

Tubes production rate, 7, 36, 44 price cuts, 17, 20 81/2 -in., 4, 5, 11, 16, 17, 21, 23, 29, 36, 38 aluminized, 17, 23 British 14 -in., 33 Syracuse plant, 17, 36 black, 44 short 16 -in., 43, 44 19 -in., 49, 53

GENERAL INSTRUMENT CORP., 13, 22n, 29n, 43n GILFILLAN BROS. INC., 10 HALLICRAFTERS CO.

new sets, 2, 4, 19, 21, 27, 33, 36, 53 price cuts, 3 Production rate, 3, 35, 42, 45 financial reports, 17n, 2In, 42n, 51n, 53n dual focus set, 8, 14. 20 non -TV price cuts, 13 distributors appointed, 28, 33 built-in antenna, 33 19 -in. tube, 36 Skyrider private label, 40, 42 rectangular tube, 51, 53

HOFFMAN RADIO CORP. new sets. 10, 13, 24, 34 19 -in. plans, 34, 45 production rate, 1, 16n financial reports, 16n, 27n, 44n, 48n, 50n, 53 new tuner, 8 distributors selected, 31, 48 buys TV time. 41 enters New York market, 46 rectangular tube, 50

HOLLYWOOD ELECTRONICS, 11 HOWARD RADIO CO., 6. 20 HYDE PARK (MACY'S), 38, 46, 47, 53 HYTRON RADIO & ELECTRONICS CORP.,

19, 49, 49n INDUSTRIAL TELEVISION INC., 4, 20, 23, 24,

31, 32, 39 INTERNATIONAL TELEVISION CORP., 11, 16,

24, 26, 30, 31n, 36n, 46, 47, 50 INTRA -VIDEO INC., 29n JACKSON INDUSTRIES INC., 19 20, 22, 33 JEWEL RADIO CORP., 21, 31 KIMBLE GLASS DIVISION, OWENS-ILLINOIS

(see American Structural Products Co.) LEWIS TEL-RAD CORP., 30 MACY'S-see A rtone MAGNAVOX CO.

new sets, 1, 14, 30, 31. 44, 51, 52 price cuts, 20, 34 production rate, 17, 45 financial rents., 12n, 13n, 22n, 27n, 40n, 48n, 51n 45 rpm adapter, 10 non -TV price cuts, 19 stock low, 27n merger rumors, 32, 33 discontinues 10 -in., 34 rumor of MCA interest. 45n reduces number of models, 48 rectangular tube, 51 says color 5 years away, 52n

MAJESTIC RADIO & TELEVISION CORP., 7, 22n, 49n, 50

MAJOR TELEVISION CORP., 7, 30 MANUFACTURERS TELEVISION CO., 4S MARS TELEVISION INC., 10, 23, 31, 35, 4S, 50 H. S. MARTIN CO., 25 MASTERVISION CORP. LTD., 5 MATTISON TELEV. & RADIO CORP., 17, 22, 39. 51 JOHN MECK INDUSTRIES, 15, 21, 24, 25, 35,

40, 42, 43 MERCURY RECORD CORP., 50 MERCURY TELEVISION & RADIO CORP., 30,51 MIDWEST RADIO & TELEV. CORP., 5, 10, 51 MODERNAGE ELECTRIC INC., 5 MONTGOMERY WARD (AIRLINE), 7, 34, 43 MOTOROLA INC.

new sets, 2, 18. 23, 32, 33, 36, 45 price cuts, 23 production rate, 3, 11n, 29, 34, 35. 42, 44, 45 financial reports, 10n, lin, 13n, 17n, 24n, 30n,

31n. 44n, 51n Admiral patent suit, 2 best-seller, 15 dollar volume, lin, 34, 42, 44


officers' salaries, 17n counters "obsolescence" campaign, 16 hires 1,000 workers, 32 8% -in., 33 built-in antenna, 33 price protection, 34 kitchen set. 36 'Finance Magazine' article, 39n "We Cannot Possibly Meet Our Orders," 42 rectangular tube, 51 non -TV production rate, 52

MP CONCERT INSTALLATIONS, 22, 48 MUNTZ TV INC., 6, 9, 14, 20, 23, 24, 25n, 34,

35, 39n, 43, 44, 49 NATIONAL CO., 21, 37 NATIONAL POLYTRONICS, 14

NATIONAL UNION RADIO CORP., 3. 16, 19, 33, 35

NATIONAL VIDEO CORP., 21

NIELSEN RADIO CORP., 9, 14, 22, 24, 31, 49. NOBLITT-SPARKS INDUSTRIES INC. (ARVIN),

19n, 27, 29, 30, 31n. 36, 41. 45n, 49n NORTH AMERICAN PHILIPS CO. INC.

Protelgrarn Canadian production, 9, 37 price cuts, 12, 15, 19. 30 licensees. 12, 30, 37m. 44 3x4 ft., 14, 15 $300 projection by 1952, 15 production rate, 15 "big future," 30 Ferroxcube, 36 questions RMA figures, 37n promotion, 44

NORTH EASTERN RADIO CO., 2

OLYMPIC RADIO & TELEVISION INC. new sets, 2, 6, 7, 20. 34, 38 price cuts, 36 prodnction rate, 17, 20, 39, 51 financial reports, 17n, 33n, 51n circular picture, 2 Hotelevision, 18n "Beverly" private label, 43 master -slave unit, 43 rectangular tube, 51

PACKARD-BELL CO., 8n, 11, 14, 23, 34, 36, 50, 51, 52n

PATHE TELEVISION CORP., 26, 37 PEERLESS TELEVISION & RADIO CO., 49 PHILCO CORP.

new sets, 2, 4, 13, 18, 22, 31, 51, 52, 53 price cuts, 33, 38, 53 production rate, 13, 17. 22, 31, 32, 35, 38, 39,

44, 45, 51 financial reports, 2n, 11n, 14n, 20n, 32n, 33n,

44n, 48n, 50n expanded picture. 2, 13, 14, 22 shutdowns, 7, 28 buys Roger M. Wise Inc., 7 installation policy, 9, 31 non -TV price cuts, 11, 13 non -TV price increases. 44 production cutback, 13 strike, 18, 19n, 20n picture tube prodnction, 22 Chairman Ballantyne dies, 24n Carmine named executive v.p., 28 built-in antenna, 30, 31 Sandusky plant to TV, 34 Canadian production, 38 multiplex-interdot experiments, 39 84 -in. considered, 44 7 -in. dropped, 44 flying spot scanner, 47n black tube, 48 Carmine predicts 41/2-5 million sets in 1950, 51

PHILHARMONIC RADIO CORP., 22, 29, 38 PHILMORE MFG. CO. INC., 43 PILOT RADIO CORP., 23, 25, 27, 31, 32, 38, 43,

47. 51 PIONEER TELEVISION CO., 6, 24 PTE, LTD 25, 40n, 41n, 46n, 48n QUEAMA (Queens Elec. & Appl. Merchants Assn.), 40 RADIO CORP. OF AMERICA (RCA)

Folsom, new president, ln, 2n financial reports, 9n, 19n, 31n, 44n, 49n board salaries, 12n record -making, 2n, 3n, 4n, 5n, On, 7, 8n, On, 13,

15, 19, 30, 30n, 31n, 35n, 36, 39, 45, 47n, 50 Bridgeport uhf, 7, 8, 13, 15, 18, 19, 30, 53 attacks Zenith "obsolescence" campaign, 14 theater TV, 9n, 15, 19n, 26, 21m, 31n, 47n Herbert Bayard Swope advisor, 15n FM high power report, 15n offset carrier for TV Interference, 16, 17, 18n, 20,

23, 26, 27, 28n, 36, 37, 39, 44 Sarnoff summarizes for stockholders, 19 TV for X -Ray analysis, 22n mobile FM equipment, 23n TV at Canadian medical convention, 24n Zenith patent suit, 33n Folsom outline TV -AM future, 33 faces strike, 41n, 43n, 44n Antenaplex multiple set system, 45, 49 AM transmitter sales. 45n 'Newsweek' on Sarnoff, 49n, 51n 'Nation's Business' on Foleons, 49n uhf tuner, 51 Sarnoft's year-end review, 52

Color TV termed several years off, 23 6 -mc system investigated, 31, 34 new system announced, 35 speculation over system, 36 shown to RCA executives, 37 specifications offered manufacturers, 38 uhf transmissions, 38 Plitico's work on interdot, multiplex, 39 "eneak-previewed," 39 receiver -converter costs, 40 non -RCA opinion, 40 CIlS criticism, 41, 42 demonstrated at hearing, 42 Sen. Johnson's reactions, 35, 36, 43 'Electronics' discussion, 44n delay asked in comparative deuionbtretione 43, 44

demonstrations for VIPs, 41n inter -station interference checked, 44 Zenith's Gene McDonald favors compatibility, 44n comparative demonstrations, 45. 46, 47, 48 tangles with CBS on BBC plans, 47n co -channel ratios, 53n

Receivers new sets, 2, 11. 13, 14, 15, 19, 21, 24, 30. 31,

32, 37, 40, 53 price cuts, 23, 53 projection, 9n, 14, 53 production rate, 17, 35, 45, 51 indoor antenna, lin "dynamic demonstrator," 7m best seller, 15 Canadian, 5, 23, 49 installation, service policy. 15, 41m. 53 picture masks. 18 production by licensees, 19, 40 Bloomington plant, 22 metal cabinet, 24, 31 "Pict -O -Guide" for servicemen, 28m. 52m Reversible -Beam antenna, 37n dealers on quota, 39 remote control, 40 built-in antenna, 43, 49 rectangular tube, 44 export, 46n Elliott predicts 3,100,000 in 1950, 47 servicing dollar volume, 47 Dept. of Justice tie-in inquiry, 52 Sarnoff predicts 20,000,000 by 1954, 52 Folsom predicts 31/2-4 million in 1950, 53

Transmitting Equipment technical seminars, 3m. 4n, 15n camera tubes, 32n, 43n directional antenna, 34 new field camera, Si export orders, 53n

Tubes 16 -in. metal, 2, 3, 9, 43, 49, 51 Marion plant, 7, 10, 34, 43 production rate, 7m, 14n 'Electron Tubes,' Vols. I & II, 23n price cuts, 18, 24, 30, 46, 51, 52 rectangular, 44, 51 vestpocket manual, 45n black, 46

RADIO CRAFTSMEN INC., 31 RADIO ENGINEERING LABORATORIES, 2n RADION MFG. CO., 8 RADIONIC EQUIPMENT CORP., 40 RADIO VALVE CO., 25 RAULAND CORP., 3, 21, 29, 31, 32 RAYTHEON MFG. CO. (Belmont)

financial reports, 3m, 17n, 32n, 39n strike, 18

Receivers new seta, 9, 12, 34, 50, 52 price cuts. 18 Price increases, 35, 45 production rate, 45, 51 expanded picture, 9, 14 built-in antenna, 34, 50 master unit for public places, Montgomery Ward private label, 43 uhf converter, 34 surveys GI market, 51

Tubes production, 21, 37 black tubes, 45, 50

REEVES SOUNDCRAFT CORP., 15n, 28 REGAL ELECTRONICS CORP., 10, 14, 21, 28,

31, 45, 48 REMINGTON RADIO CORP., 6. 12, 23, 32, 30 REMINGTON RAND, 19, 20, 21, 50n REMLER CO. LTD., 30 REX TRANSAMERICAN TELEVISION CORP., 5

ROGERS MAJESTIC, LTD., 25 ROYAL TELEVISION & RADIO CO., 23 SAMPSON ELECTRIC CO., 36n SCOPHONY-BAIRD, 10n, 28n, 40, 40n, 46n, 47n SCOTT RADIO LABORATORIES, 4n, 5, 6, 7, 9,

14, 23, 32n, 33 SEARS ROEBUCK, 6, 23, 25, 32, 34, 37, 43, 53 SENTINEL RADIO CORP., 7, 10, 11, 15, 22, 29n,

37, 42, 43, 46 SHELDON ELECTRIC CO., 25, 38 HAROLD SHEVERS INC., 12 SIGHTMASTER CORP., 13, 14n, 16n, 19n, 22, 27,

32, 38, 39, 51 SNAIDER TELEVISION CORP., 10 SOLOTONE CORP., 4 SONORA RADIO & TELEVISION CORP.,

4, 23n, 25n, 45 SOVEREIGN TELEVISION CO., 23, 37, 50 SPARKS-WITHINGTON CO. (Sparton), 2, 5, 9, 19,

25, 28, 32, 37, 38, 40n. 44, 50 SPEEDWAY PRODUCTS INC., 8 SPIEGEL INC.--see Aircastle STARRETT TELEVISION CORP., 2, 11, 14, 20, 21,

28, 30n, 31, 34, 36, 43. 50. 51 STEWART-WARNER CORP.

new sets, 10, 21, 26, 38 price cuts, 21 Price increases, 49, 50 non -TV price cuts, 12 radio -TV operation separate, 1 prieuetion rate, 2 financial reports, 14m. 20n, 35n, 44n merger rumors, 32. 33 buys Citizens Radio Corp., 38 built-in antenna, 43

STOLLE ENGINEERING & MFG. CO., 2, 24, 49 STROMBERG-CARLSON CO.

new sets, 7, 18, 21, 22, 23, 35, 41, 46, 53 price cuts, 10, 16, 26, 33 production rate, 11, 35 financial reports, 12n, 49n installation -servicing policy, 1 expanded picture, 22 color -uhf ads, 38, 42 19 -in. seta, 45 built-in antenna, 46

Hackbusch plan for Canadian TV, 52n drops 10 and 16 -in., 53

SYLVANIA TELEVISION INC. (Colonial) financial reports, 11n, 17n, 31n, 44n, 48n buys into French companies, 32n

Receivers production rate. 26 market surveys, 15, 25 producing for Magnavox, 7, 37 considering own label, 7, 9, 17, 23, 24, 26, 29 Sylvania label sets, 32, 33, 36, 37, 53 Altoona plant shutdown, 29 Sears private label, 41, 53 built-in antenna, 36, 43 Balcom predicts 3,750,000 in 1950, 47 non -TV sets planned, 46

Tubes production rate, 5n, 7 new plants, 7 price cuts, 15, 16, 18, 19, 24 price increases, 5 price protection, 36 complement chart, 28n 16 -in. metal, 34 black, 36 1214 -in. demand, 40 81,4 -in., 44 rectangular, 44 19 -in., 49 Mitchell predicts 5,000,000 in 1950, 52

SYMPHONY RADIO & TELEVISION CORP., 49 TARZIAN, SARKES, 25 TAYLOR TUBES INC., 6 TECH -MASTER PRODUCTS CO., 28 TEL -A -SEE CO., 10 TELE KING CORP.

new sets, 2, 10, 20, 31 price cuts, 10, 20, 31 rumors of merger, 33 private labels, 38 rectangular tube, 53

TELEQUIP RADIO CO., 23, 41, 42 TELE -TONE RADIO CORP.

new sets, 7, 20, 22, 24, 37, 53 production rate, 17, 35, 37, 39, 42, 45 expanded picture, 8, 14, 20 private label, 11, 47 CBS color sets, 37 built-in antenna, 37. 43 black tube, 37

TELE -VIDEO CORP., 15, 28 TELEVISION ASSEMBLY CO., 21 TELEVISION EQUIP. CORP., 5n, 23n, 31n, 36n, 53u TELEVISION TUBE RESEARCH LAB, 25 TELEVISTA CORP., 8, 21, 22, 24, 35, 51 TELINDUSTRIES INC., 11, 14, 25, 36, 49 TEL -O -TUBE CORP. OF AMERICA, 12, 53 TEMPLETONE RADIO CORP., 8, 9, 27, 51, 53 THOMAS ELECTRONICS INC., 25 TRAD TELEVISION CORP., 22, 31 TRANS -VUE CORP., 24, 26, 35, 39, 41, 43, 49 TRAV-LER RADIO CORP., 10, 14, 25, 34, 35 TRUETONE (WESTERN AUTO), 40, 42, 51 TUNG-SOL LAMP WORKS INC., 17, 21 U. S. TELEVISION MFG. CORP., 4, 14, 15, 19,

19n, 20, 24, 31, 36n, 39, 40, 50 VACUUM TUBE PRODUCTS, 25 VIDCRAFT TELEV. CORP., 9, 20, 26, 35, 39, 40 VIDEO CORP. OF AMERICA, 8, 14, 24, 31n, 33,

36n, 45, 50 VIDEODYNE INC., 12. 25, 26n, 52 VIDEO PRODUCTS CORP., 2, 24 WEBSTER-CHICAGO CORP., 8, 39. 50n WELLS-GARDNER & CO., 38, 43, 49, 50 WESTINGHOUSE ELECTRIC CORP.

picture tube plans dropped, 11

r31statiorenPsorte, on temporary5m license, 11

financial uhf propagation tests, 42n, 50n

Receivers new sets, 6, 9, 10, 19, 23, 27, 33, 35, 42, 46, 49 price cuts, 27, 34 price protection, 30 production rate, 10n, 17, 34, 45 expanded picture, 9 built-in antenna, 42, 43, 49 non -TV price cuts, 13, 21 non -TV production estimated, 42n black tube, 46 Price and Sloan predict 35,4 million in 1950, 52, 53

Stratovislon called tecbnically ripe, 2n monopoly, says Sen. Johnson, 6, 9 "on dry ice," says Price, 10

WESTERN ELECTRIC CO., INC., 3n WILCOX-GAY CORP., 8, 21, 49, 50 ZENITH RADIO CORP.

(see also Phonevision) policy on broadcast commercials criticized, 10u 'Fortune' article: battle with Admiral, 22 patent suit against ncA, 33n uhf "obsolescence" campaign, 11, 12, 13, 14, 15,

15n, 16, 16n, 21n financial reports, 11n, 24n, 27n, 35n, 50u

Color makes CBS receivers, 8 adapter for black -and -white termed feasible, 23 compatibility favored, 44n criticism of CBS system, 45n

Receivers new Bete, 13, 20, 25, 32, 42, 43 production rate, 3n, 45 truncated circle, 26 black tube, 31, 32, 34, 42, 43 built-in antenna, 42, 43 FM -only "Major," 2, 20n, 25 demonstration allowance to dealers, 22 offers FCC uhf set, 51

ZETKA LABORATORIES INC., 16, Is, 21, 27, 40

7


STATIONS AND APPLICATIONS

ABILENE TELEVISION CO., Abilene, Tex. applies, 26

ALADDIN RADIO & TELEVISION CO., Denver application dismissed, buys KLZ, 12

AMARILLO TELEVISION CO., Dallas. applies, 42 BEAUMONT TELEVISION CO., Beaumont. Tex.

applies. 40 BOONE BROADCASTING CO., Boone, Iowa

applies. 19 BOOTH RADIO STATIONS INC., Saginaw, Mich.

applies. 19 CHARLES S. CORNELL, applies for Nashville, 20;

Knoxville. 23: Chattanooga. 25

EAST TEXAS TELEVISION CO., Longview, Tex. applies. 1$

GALVESTON TELEVISION CO., Galveston, Tex. applies. 33

K A R 0, Riverside. Cal. extension on Channel 1 denied, 13 to apply for Channel 6, 17 applies, 26

KBTV, Dallas. Tex., on air, 37 KECA-TV, Los Angeles, Cal., on air, 37 KEYL, San Antonio. Tes., citation, 27, 31, 32, 35,

37: on air, 53 K F I -TV, Los Angeles. Cal,

daytime -only operation, 14n, 17 KFMB-TV, San Diego, Cal.. on air, 19 KGDM-TV. Stockton. Cal,

laggard hearing, 13 drops CP. 24

K GO -TV, San Francisco. Cal. pre -opening business, 15 on air. 17 220 -mi. distant reception, 1Sn

KING -TV, Seattle. Wash. sale of KRSC-TV, 20, 23, 30

KLAC-TV, Los Angeles. Cal. negotiations on sale. 16m. 29n. 31, 35, 5311

"invasion of privacy" suit, 29u KLEE-TV, Houston, Tes.

on air, 1 profit, 14, 36

KLZ, Denver Colo. bought by Aladdin Radio & Television Co., 12

KMO, Tacoma. Wash., applies, 23 KMTV, Omaha, Neb., on air, 35 KNBH, 1.os Angeles, Cal., on air, 3

KOLN, Lincoln, Neb., applies, 32 KPHO-TV, Phoenix, Ariz. (formerly KTLX)

lagg.7.rd citation, 27, 31, 33 on air, 48

KPIX, San Francisco, Cal. DX cards. On offered for sale. 31, 3S

KRLD-TV, Dallas, Tex., on air, 48 KRTV, Minneapolis, Minn., drops CI', 37 KSD-TV, St. Louis. Mo.

profit, 16. 36, 42, 48 KSL-TV, Salt Lake City, on air, 22 KSTP-TV, St. Paul, Minn.

says no loss from AM to TV, 16 profit, 18. 34, 36

KTLA, Los Angeles, Cal, video transcriptions, 3n 29 -hour remote, 16n CBS drop, plan to buy, 44

KTSL, Los Angeles, Cal. big parabolic antenna. lOn Don Lee on color, 44n FCC decision on network practices, 53n

KTTV, Los Angeles. Cal., on air, 1

K TV U, Portland, Ore. laggard citation, 28, 31, 32, 39 drops CP, 42

KWGD, St. Louis, Mo. application dismissed, 15

K WK, St. Louis, Mo. sells part interest to 'Globe -Democrat,' 15

KXYZ, Houston, Tes. application dismissed, 5

LECHNER TELEVISION CO., Dallas. Tex, applies for Dallas and Houston, 12

LUBBOCK TELEVISION CO., Dallaa, Tea. applies, 42

MAX LUTZ, McAllen, Tex., applies, 31 MIDLAND TELEVISION CO., Midland, Tex.

applies. 26 NORTHEAST IOWA RADIO CORP., Oelwcin, Ia.

applies, 30 PACIFIC BROADCASTING CO., applies for Fresno

and San Diego, 36 R AND L CO., Reno. Nev., applies, 22 MARY PICKFORD ROGERS

applies for Asheville, Durham and Winston-Salem, 27

SABINE TELEVISION CORP., Beaumont, Tex. applies, 11

SAN ANGELO TELEVISION CO., San Angelo, Tex. applies, 2t;

SANGAMON VALLEY TELEVISION CORP., Springfield, Ill, applies, 2

SHERMAN TELEVISION CO., Sherman, Tex. applies, 27

TELEVISION ENTERPRISES, Ft. Worth, Tcx. application dimnissed. 18

TEXAS TELENET SYSTEM, I"ort Worth, Tex. applies, 18; applies for Waco, 18

TRI -CITY TELECASTING CO., Moline, Ill. applies, 30

WAAM, Baltimore, Md. swapping with WITG, 38n profit, 42

WABD, New York, N. Y. raises rates, lOn interested in Empire State Bldg. antenna site, 47n

WAFM-TV, Birmingham, Ala. requests STA for 500 -watt transmitter, 19 on air, 26

WAGA-TV, Atlanta, Ga., on air, 10 WAGE-TV, Syracuse, N. Y., drops CP, 7 WAMS, Wilmington, Del.. applies, 8

1VDEL-TV repudiates charges, On WARNER BROS.

drops Ohicago application, 16, 20n, 22 "ecommy wave," 19n

WATV, Newark, N. J. interested in Empire State Bldg. antenna site, 470

WBAP-TV, Fort Worth, Tex. raises hase rate to $200, 18n

WBAY, Green Bay, Wis., applies, 27 WBEN-TV, Buffalo, N. Y.

newspaper promotion, 32n WBKB, Chicago, 111,

video transcriptions, 3 near profit with multiscope, 4n UP-multiscope deal, 7n affiliation with CBS -TV, 16n eighth anniversary, 22n profit, 42. 47 Paramount reorganization, 52n, 53n

WBNS-TV, Columbus, O., on air, 42 WBRC-TV, Birmingham, Ala., on air, 26 WBTV, Charlotte, N. C., on air, 27 WBZ-TV, Boston, Mass., profit, 50 WCAU-TV, Philadelphia, Pa.

new rate card, 21n averaging 86 hours per week, 40n

WCBS-TV, New York, N. Y. raises rates, lOn use of "offset carrier," 23 6 mc, vhf color tests, 30

WCFI, Pawtucket, R. I. uhf studies, 7

WCON-TV, Atlanta, Ga. 1,000 -ft. guyed tower, 18

WCPO-TV, Cincinnati, O., on air, 30 daytime schedule, 30, 32n, 48

WCVS, Springfield, Ill., applies, 8 WDAF-TV, Kansas City, Mo., on air, 42 WDEL-TV, Wilmington, Del.

laggard charges, 8n. 9n, 12n granted extension, 12n on air, 26

WDHN-FM, Brunswick, N. J., applies, 9 WDNC., Durham, N. C., applies, 28 WDTV, Pittsburgh, Pa.

on air, 2 profit, 7, 16, 36, 47 raises rates, 10n

WEBC, Duluth, Minn., applies, 26 WEE K -TV, Peoria, Ill.

laggard citation, 19 drops Cr, 22

WEST, Easton, Pa., uhf studies, 14 WEWS, Cleveland, O., costs, 5

WFBM-TV, Indianapolis, Ind., ou air, 22 WFIL-TV, Philadelphia, l'a.

new rate card, 21n new transmitter, 42n profit, 47

WFMY-TV, Greensboro, N. C., on air, 39 WGAL-TV, Lancaster, Pa., on air, 22 WGN-TV, Chicago, Ill.

affiliation with DuMont, 16n Meyers suggests FM channels for TV, 16n new transmitter, studio construction, 19n new antenna 180 ft. higher, 27n George Harvey on participations, 38

WHAM -TV, Rochester, N. Y., ou air, 23 channel shift in FCC plan, 29, 30, 32 on vhf permanently, tells dealers, 34

VVH AS -TV, Louisville, Ky. hearing on sale, 5, 6, 11n, 26. 32, 39 Bob Hope withdraws bid, 8 Fort Industry withdraws bid, 9 hearing on extension and sale, 9 Crosley's testimony on plans & costs, 10 FCC denies purchase hy Croslcy, 39 another bid on aale, 43

WHEN, Syracuse, N. Y. airplane in studio, 8n

WHHT, Durham, N. C., applies, 20 WHIO-TV, Dayton, O., formal debit, 8 WICU, Erie, Pa., on air, 11

profit, 18, 36, 42 'Life Magazine' story, 18n

VVINc, Winchester, Va., applies, WJAC-TV, Johnstown, Pa.

channel 13 reaches l'ittsburgh, 36 on air, 37

WJAR-TV, Providence, lt. I., on air, 27 WJA X -TV, Jacksonville, Fla.

laggard citation, 19 hearing, 22, 28, 29, 31, 39, 52

WJHP-TV, Jacksonville, Fla. CI' deleted by FCC, 16

WJIM-TV, Lansing, Mich, laggard hearing, 31 CP extended, 39 due on air early 1950, 52

WJZ-TV, New York, N. Y. raises base rate to $1500, 18n antenna to Empire State Bldg., 38, 42n, 47n

WKBO, Harrisburg, Pa., uhf atudies, 14 WKRC-TV, Cincinnati, O.

ready to start, $175,000 on books, 12 on air, 14

VVKTV, Utica, N. Y., on air, 48 WKY-TV, Oklahoma City, Okla,

on air, 23 WLAV-TV, Grand Rapids, Mich., on air, 33 WLWC, Columbus, O.

budgeted to lose $175,000 in 1949, 10 on air, 13

WLWD, Dayton, O. budgeted to lose $150,000 in 1949, 10 on air, 12

WLWT, Cincinnati, O. 1948-49 revenues and losses, 10 daytime schedule, 32n

WMAL-TV, Washington, D C. longest TV microwave remote yet, 17n uses WMAR's signal, 30n

WMAR-TV, Baltimore, Md. use of "offset carrier," 23 6 mc, vhf color tests, 30 uses WMAL's signal, 30n

WMBR-TV, Jacksonville, Fla, laggard citation, 11, 18, 19 asks for 500 -watt transmitter, 18, 19 on air, 42

WMBT, Peoria, 111., drops CP, 37 WNBF-TV, Binghamton, N. Y., on air, 4S WNBT, New York, N. Y.

raises rates, 10n, 40n, 53n marks 10 years of telecasting, 18n

WNBW, Washington, D. C. transmits color for hearings, 36 gross exceeds WRC, 49n raises rates, 40m. 53n

WNHC-TV, New Haven, Conn. profit, 7, 36

WNOX, Knoxville, Tenn., applies, 31 WNYC, New York, N. Y.

TV supervisor, bn WOAI-TV, San Antonio, Tex., on air, 49 WOAY, Oak Hill, W. Va.. applies, 14 WOC-TV, Davenport, lows, on air, 44 WOI-TV, Ames, Iowa

starts in January, 49 WOIC, Washington, D. C., on air, 3 WOR-TV, New York, N. Y.

new construction, 16n on air, 40 McCormick not dickering to buy, 43 claims largest single order, 53n

WOWO, Fort Wayne, lnd., applies, 9 WOW -TV, Omaha, Neb.

on air. 31, 33, 35 WPDQ-TV, Jacksonville, Fla,

citation, hearing, drops CP, 19, 22, 30 WPIX, New York, N. Y.

first year losses, 25 interested in Empire State Bldg. antenna site, 4Th

WQAN, Scranton, Pa, uhf studies, 7 applies, 15 experimental telecast pickups, 39

WRAW, Reading, Pa. uhf studies, 14

WRTB, Waltham, Mass, laggard bearing, 6, 7n, 26, 2S, 29n, 31, 32, 39, 52

WRTV, New Orleans, La. laggard citation and hearing, 6, 14, 31, 35, 38, 52

WSAT, Salisbury, N. C., applies, 22 WSAZ-TV, Huntington, W. Va.

cited, 2, 13, 20n, 23; on air, 46 WSEE, St. Petersburg, Fla,

cited and drops Cr, 25, 31, 32, 39, 42 WSJS, Winston-Salem, N. C., applies, 22 WSM-TV, Nashville, Tenn.

decides to retain CP, 52 WSPD-TV, Toledo, O.

budget, 5 Flanigan sees local business best bet, 16

WSYR-TV, Syracuse, N. Y. channel shift in FCC plan, 29, 30, 32

VVTCN-TV, Minneapolis, Minn. FCC removes conditions on CI', 12n on air, 26

WTHI, Terre Haute, lnd.. applies, 29 WTMJ-TV, Milwaukee, 1Vis.

profit, 25, 36, 47 commercial success story, 27n

WTOL, Toledo, O., applies, 5 WTPS-TV, New Orleans, La.

cited, 16, 17, 19, 23 drops CP, 31; to reapply, 50

WTSP, St. Petersburg, Fla. amends application asking for No. 7, 32, 33

WTTG, Washington, D. C. new rate card, 21n new transmitter site, 21n swapping shows with WAAM, 3Sn offering live spots at regular spot rate, 39u

WTTV, Bloomington, lnd., on air, 48 WTVJ, Miami, Fla.

laggard citation, 5; on air, 12 WTVL, Utica, N. Y., drops CI', 6 WTVN, Columbus, O.

laggard citation, 7, 19; on air, 39 profit, 42

VVTVR, Richmond, Va. denied rural classification, 16

WUTV, Indianapolis, lnd, delays, hearing, proposed sale, drops CP, 3, 6, S. 12

WVTL, Utica, N. Y., drops CI', 6 WWJ-TV, Detroit, Mich.

Bannister "progress of TV" report, 5n profit by mid -1950, 47

WX EL, Cleveland, O. channel shift iu FCC plan, 29, 30, 32 on air, 50


MARTIN CODEL's

AUTHORITATIVE NEWS SERVICE

OF THE

VISUAL BROADCASTING AND

FREQUENCY MODULATION

ARTS AND INDUSTRY

PUBLISHED WEEKLY BY RADIO NEWS BUREAU, 1519 CONNECTICUT AYE. N.W., WASHINGTON 6, D.C. TELEPHONE MICHIGAN 2021 VOL. 5, NO. 1

January 1, 1949

NEXT NEW STATIONS & NEW MARKETS: No TV Addenda this week, because New Year's Day debuts of Los Angeles' KTTV and Houston's KLEE-TV (making it 51 stations in regular scheduled operation as 1949 begins) are the only new items worth recording -- and these are treated fully, rate cards and all, in TV Directory No. 6 now in the mails. Next week we begin new series of weekly TV Addenda (blue sheets) to enable our full -service subscribers to keep this directory up-to-the-minute with current FCC decisions, changes, applications, etc.

Just because the directory shows 73 CPs for new stations still outstanding, don't assume all these will get going in 1949. There's many a slip: intentional or unintentional delays, forfeitures for cause, voluntary dropouts. There's even a CP still on books for Channel No. 1 (Riverside, Cal.), though that channel is no longer available to TV and no other is in sight for that area (unless it be uhf later).

We're conducting new survey, hope to be able soon to publish new calendar of proposed starting dates of such CP holders as have plans. For present, only reasonably certain new starters in January are: WDTV, Pittsburgh, Jan. 11; WOIC, Washing- ton, Jan, 16; KNBH, Los Angeles, Jan. 16; ABC's KECA-TV, Los Angeles, and KGO-TV, San Francisco, dates not set. Probable February -March starters: WICU, Erie, Pa.; WLWC, Col bus; WLWD and WHIO-TV, Dayton; WAGA-TV, Atlanta; WJAR-TV, Providence; WCPO-TV, Cincinnati; WKY-TV, Oklahoma City; WGAL-TV, Lancaster, Pa. All last group, save Atlanta and Cincinnati, mean opening up of new TV markets.

STATUS AND STATURE OF TV -1949: Facts and forecasts for 1949 -- the statistics ad- duced largely from data contained in Jan. 1 edition of our quarterly TV Directory No. 6: Television Rates & Factbook, now in the mails to subscribers:

(a) As of Jan. 1, 1949, exactly 51 commercial TV stations operating on more or less regular schedules in 29 metropolitan areas embracing 17,565,000 families within 40 -mi. radius. During January, 5 new stations due to start (2 more in Los Angeles, one each in Washington, San Francisco, Pittsburgh). Only new market among them is Pittsburgh, which will bring total markets to 30.

(b) Of 73 CPs outstanding on Jan. 1, none subject to FCC's freeze, construction is under way or definitive plans set for only a few dozen -- and it's a good guess not many more than 50 will start during 1949. Only Hartford (ranking 20th) among nation's top 25 market areas is without a TV station or CP grant thus far. Among top 50, only Denver, 26th; Scranton -Wilkes-Barre, 30th; Springfield -Holyoke, 32nd; Akron, 35th; Youngstown, 36th; Worcester, 41st; Allentown -Bethlehem -Easton, 43rd; Lowell -Haverhill -Lawrence, 45th.

(c) Exactly 310 applications for new TV stations pending -- most frozen so stiff they can't even go to usual competitive hearings. Even if FCC thaws freeze by spring, don't expect many of these to get CPs before summer or fall, if then, due to hearing delays. And seldom does any grantee get on air in less than year after grant, often 2 years or more.

(d) FCC policy respecting uhf channels to make way for more stations will be resolved during 1949 -- but only preliminary steps will be taken by industry to get going on them. A few stations may take the air, but number of uhf transmitters and receivers in 1949 will continue negligible. Simple fact is that occupants of the 12

Copyright 1949 by Radio News Bureau www.americanradiohistory.com

available vhf channels are in favored positions; these are to TV what clear channels and better placed regionals are to AM. The uhf come-latelys, except in uhf -only cities, will face much the same cosfiercial handicaps that local and daytime AMs and nearly all FMs do.

(e) Some 90 manufacturers en-aled in turning out more than 250 models of TV receivers (Vol. 4:52), though handful of big -name companies dominate market by far. As in early days of radio, some marginal companies will fold or be absorbed. At end of 1948, total sets produced, postwar, is well over 1,000,000. . cumulative figure to Dec. 1 was 890,700 (Vol. 4:51) -- and this excludes production of one of the Big 4 set makers and scores of little ones. It's fair guess that at least a million TV sets are already in use in homes and public places; best predictions are 2,000,- 000 more in 1949 (Vol. 4:52).

(f) Film and production companies syndicating program material to TV stations total 319, not counting gover ental and industrial film sources -- all listed with names and addresses and types of service offered in Part VII of TV Directory No. 6. Catalogs of firms providing them may be consulted in our offices.

We might cite many more facts and figures, rehashing what we've covered in previous Newsletters -- but suffice to leave off now, assuring you that succeeding issues will faithfully report and evaluate 1949's developments and trends, week by week. To our friends and subscribers, whose patronage and welcome suggestions have enabled us to continue this service into its fifth successful year...our best for a Happy and Prosperous New Year.

PRICES OF 'POOR MAN'S MAGIC CARPET': Said the Wall Street Journal, in a Dec. 29 review of TV manufacturing and selling by Joseph M. Guilfoyle: "Television receiver prices will start moving earthward in 1949." Seen as bringing about a "recession of TV prices" and forcing 10 -in. models "below 1.300 by midyear" are these factors:

1. RCA's new 16 -in, models starting at $475 (Vol. 4:52), and its combination 10 -in. TV -radio table model due in June at around $400. These are regarded as serious competitors of its 10 -in., at $325 to $395, to say nothing of rival models.

2. Unit costs lowered by production techniques learned during last year of swiftly -expanded production. "As efficiency improves the savings will be passed on to the buyer."

3. Increased competition impelling the set makers to pare profit margins in order to reduce prices to the consumer.

Unnamed manufacturers are quoted as basis for the article, which refers to TV as the "poor man's magic carpet." Curious about Mr. Guilfoyle's sources, we in- quired among some of the big boys of the business, who denied responsibility -- but who did admit there may be small cuts here and there in the mass lines (maybe $25 or

$30) but foresaw no really big reductions. "How can we do it," one of biggest said,

"when a TV set takes 4 times the materials and labor that a radio set does, when the

labor market certainly isn't going down, and when components are becoming more ex-

pensive and harder to get? Unless, of course, we cheapen our product."

No one went along on idea 16 -in, will as seriously affect the 10 and 12 -in.

market as some think (Vol. 4:52), especially since so few 16 -in, metal -coned tubes

will be available. Bruno -New York's Irving Sarnoff, biggest RCA distributor, issued

denial 16 -in, will force down price of RCA's 10 -in., notably its $325 table model.

Only other major maker of that size is DuMont, with its 15 -in. units (table model

Stratford, $695) -- and it has indicated no present intention of mass-producing or

pricing down its deluxe lines, which it markets as the "Cadillacs" of TV.

On the other hand, Admiral's Ross Siragusa is quoted in Jan. 3 Time Magazine

as saying current high prices can't hold: "The honeymoon is over..." Admiral an-

nounced it would put out 10 -in, console with radio -phono at $399, will follow up

with cheaper models down the line. Time article, incidentally, contains interesting

personality sidelights on the 42 -year -old Siragusa, whose claim of third place in

TV vol ege (after RCA and Philco) now seems to be pretty well substantiated.


SIGHT AND SOUND New Year assurances from Dr. Allen B. DuMont, one

of the real pioneers of TV: "One thing is certain. No obsolescence of present TV receivers is yet in sight. Existing operation standards have been set for years to come. Refinements in transmitting equipment and operation during the past year have proved that current receivers are capable of still greater pictorial quality." As for picture tubes: "Direct -viewing reception continues as the popular choice because of its brighter, more detailed and all-around more pleasing images. The 12, 15 and 20 -in, picture tubes will be the popular sizes of 1949, with production advances and economies permitting the larger -tube sets to come within reach of the average household budget . . . While practical progress has been scored in the metal -type tube during recent months, I believe the glass -type will still constitute the bulk of the picture tubes used during the next year at least.. . ."

Note of caution from GE's Dr. W. R. G. Baker, electronics v.p., in year-end statement: "Despite the impact of TV, both AM and FM radio will continue to offer their great services to the public and will not be supplanted by TV . . the phonograph and record will continue to play a big part in American entertainment and education. They will be sold in substantial volume and represent big business by any standard, except in comparison with TV. Industry research indicates a market for over 7,000,000 radio receivers of all types. This business will flow to manufacturers, distributors and dealers who are not com- pletely dazzled by the glamour of TV and who realize that the radio and the phonograph supply a service that is not replaced by TV."

Year-end estimate of TV by Time Magazine, Jan. 3: "In one year, TV's formless, planless growth has caused seismic -like cracks in the foundations of .. . radio, movies, sports and book publishing. Everything about U. S. television is big --including its losses. Not one TV station is yet in the black. NBC operates its television network at an estimated loss of $13,000 a day. But with all its im- ponderables, U. S. television continues to snowball ahead at the rate of 1,000 sets installed every 24 hours." Correct -except Time writer forgot to say 1,000 sets per day in New York City area alone.

Executive director Bill Bailey leaves FMA job with his staff this week, amid charges and counter -charges of "breach of faith," etc. He plans to open broadcast management consultant practice in Washington Feb. 1, specializing in FM, TV, FX. His proposed successor, a newspaperman, awaits approval of FMA board; new man's job will be primarily publicity, selling FM to public, advertisers, manufacturers, agencies-rather than to broadcasters. Latter was considered first phase of FMA's job.

Board named by NAB president Justin Miller to consider possible reorganization of NAB structure along "functional" lines (Vol. 4:46), taking into account TV, FM, FX, etc.: Clair McCollough, WGAL, Lancaster, Pa., chairman; Paul Morency, WTIC, Hartford; John Meagher, KYSM, Mankato, Minn.; Henry Slavick, WMC, Memphis; Everett Dillard, KOZY, Kansas City.

Despite FCC's Paramount-DuMont decision (Vol. 4:51), 1001/4 Paramount -owned Gulf Theaters, applicant for Tampa, 501/4 -owned Tri -States, applicant for Des Moines, say they have no intention of dismissing-or permitting FCC to exclude them-not without hearings, anyhow.

Frank Folsom moves into RCA president's office in New York Jan. 3, Joe Wilson assuming RCA Victor reins at Camden. Chairman Sarnoff leaves shortly for several months in Europe.

Our new AM Directory No. 3, revised to Jan. 1, 1949, will be in the mails to you next week. It's again a loose- leaf edition, with opposite pages in blank for making additions, changes, etc., during the year. This week's FCC actions, reported herewith in "AM Addenda For Week Ending Dec. 31," will be included in new Directory which supersedes all previous AM Directories and addenda. AM Directory Addenda 3-A, dated Jan. 8, will begin new weekly reports of current FCC decisions, applications, etc.

Income -expense estimates of broadcasting industry for 1948, as issued Dec. 30 by NAB Research: Gross time sales $398,600,000, up 6.5% from 1947-national networks accounting for $133,461,000, up 4.5%; regional networks $7,714,000, up 10%; national spot $100,739,000, up 10%; local retail $156,646,000, up 6%. Industry's operating expenses, due to wage increases and costs of FM and TV, will more than offset nearly $25,000,000 revenue increase. Station expenses alone, for instance, increased from $212,200,000 in 1947 to $233,200,000 in 1948.

President Truman said TV played important role in recent campaign in areas it covered, indicated awareness of its still -limited status when he added he was sorry it didn't cover more of the country. He made remark at press conference Thursday when questioned by a radio reporter. His first rejoinder, amidst laughter, was to ask the reporter whether he was looking for a "plug." Note: There are several TV sets in the White House, and the Truman family are known to be fans.

CBS -TV announces 9 more "primary affiliates" - WBNT, Columbus, due to start next June; KSL-TV, Salt Lake City, due sometime next spring; KFDM-TV, Fresno, Cal., no building plans announced yet; WHIO-TV, Dayton, due Feb. or March; WICU, Erie, Pa., due Feb. 1; and the now -operating WAVE -TV, Louisville; KSD-TV, St. Louis; KOB-TV, Albuquerque; WHEN, Syracuse-making 28 in all. (NBC claims 25, ABC 19). Most are non-exclusive, non -interconnected. President Frank Stanton, in year-end statement, says: "Our present plans call for a Transcon- tinental TV Network to serve more than 80 cities within the next 3 years."

Sizeup of evolution of NBC into "third dynasty," as seen by Variety: First, the Deac Aylesworth regime. Then the Chicago "dynasty" topped by Niles Trammell, Frank Mullen, Sid Strotz, Harry Kopf, Chick Showerman, et al. Now the "Washington dynasty" with "ex -FCC chairman Charles R. Denny as the pivotal operator, although Tram- mell . . continues as Boss Man." Also included in Washington group are Carleton Smith, TV chief, and David Adams, Denny aide.

Add little ironies of TV: CBS -TV Sales issues first notices to advertisers of changes in basic night rates of Milwaukee's WTMJ-TV and St. Louis' KSD-TV (both from $250 to $300), effective Jan. 1 when it figures 13,300 TV sets in Milwaukee, 18,000 in St. Louis. Both are also NBC-TV outlets (take from ABC, too), and AMs of both are exclusive NBC.

"Television is a going business as 1949 begins," is theme adopted for CBS's next TV Clinic in New York City Jan. 21-23, to which it has invited top executives of its affiliated stations. Says TV v. p. Jack Van Volkenburg, "TV is living up to forecasts that it is destined to become the greatest form of mass communication ever devised."

FCC is asking public for reports on WNBT-WNBW synchronization (Vol. 4:46-52). But some engineers are a little dubious about value of such reports, since even an engineer can't always be sure about what's causing what interference.


Still the best "census of TV" available is NBC Re- search's monthly count, for it jibes well with known RMA production and shipment figures plus reasonable projections to embrace non-RMA. Here's the Dec. 1 count, showing TV sets installed and number of families within 40 -mi. service area (.5 Mv)

No, No. No. Area Stations Families Sets

Eastern Interconnected Cities New York 6

3

2 3 1

1

3 1

3,597,000 732,000

1,175,000 1,184,000

130,000 258,000 691,000 557,000

370,000 30,000 32,900 95,000 4,600

11,800 24,500 11,000

Baltimore Boston Philadelphia Richmond Schenectady Washington New Haven

Midwest Interconnected Cities Buffalo 1 323,000 8,000 Chicago 4 1,438,000 48,000 ..- Cleveland 2 695,000 18,500 Detroit 3 839,000 22,000 Milwaukee 1 327,000 11,300 St. Louis 1 474,000 14,000 Toledo 1 241,000 4,500

Non -Interconnected Cities Albuquerque 1 22,000 200 Atlanta 1 233,000 4,200 Cincinnati 1 384,000 10,000 Fort Worth - 1 269,000 2,000

Dallas (a) 277.000 2,500 Los Angeles 4(b) 1,372,000 60,700 Louisville 1 188,000 2,300 Memphis 1 177,000 1,100 Minneapolis -St. Paul 1 333,000 8,300 New Orleans 1(c) 225,000 1,500 Salt Lake City 1 93,000 1,200 San Francisco 1(d) 825,000 1,500 Seattle 1 307,000 1,500 Syracuse i(e) 199,000 100

Stations Not Yet Operating Dayton 1 291,000 1,100 Erie 1 112,000 200 Houston 1(1) 217,000 200 Indianapolis 281,000 200 Pittsburgh 1(g) 742,000 2,500 Providence 1,011,000 3,500 San Diego 113,000 200 Others 52,900

TOTAL 864,000

(a) Included in coverage of Ft. Worth station. (b) One more station Jan. 1, 1949, two others shortly thereafter. (c) Started Dec. 18. (d) Started Dec. 25. (e) Started Dec. 1. (f) Starts Jan. 1. (g) Starts Jan. 11.

Sales and sales promotion activities of telecasters: Los Angeles' KFI-TV will devote nightly Shop, Look &

Listen program for month, starting Jan. 12, to 22 advertisers paying special rate of $25 per participation. It's an experiment to test TV pulling power: each sponsor agrees to allow KFI-TV to control presentation of products, advertise only products producing measurable re- sponse, make results available to KFI-TV . . . Yankee's WNAC is conducting 10 -week AM series in cooperation with local Electric Institute, Sun., 1:30-1:45 p.m., featuring leading TV distributors and dealers, discussing TV in general . . . Andrea Radio sponsoring Camera Head- lines, newsphoto feature, on New York's WABD .

WCAU-TV and WCAU still doing big job selling movie exhibitors on radio -TV promotion; for RKO's "Joan of Arc" 27 AM and 3 TV spots were used, Dec. 18-24. WCAU-TV also announces total of 450 more TV spots sold in mid -Dec. to such sponsors as Emerson Radio, Dr. Locke Shoes, Celomat lenses, Yankee Maid products, American Stores, Allied Florists Assn. . . Pittsburgh's WDTV, opening Jan. 11, has sold Telenews-INS newsreel daily to Kaufman dept. stores, weekly to Duquesne Brewery.

Engineering commissioner George Sterling is back from Mexico City until Jan. 7 or 8, but FCC still awaits report of Ad Hoc committee, probably late in January (Vol. 4:49,50), before considering action on vhf freeze, uhf.

Reshuffling of some network TV sponsor schedules will be occasioned by new coaxial time-sharing plan (see story this issue), but meanwhile NBC -East on Jan. 3 begins The Colgate Theater, Mon., 9-9:30 p.m.; Chevrolet Detroit office same day takes over sponsorship from Local Chevrolet Dealers Assn. of Chevrolet Tele -Theater, Mon., 8-8:30 p.m.; Philco sponsors New Year's Eve telecast, 11:45 p.m. to 12:15 a.m., on ABC -East, including Times Square celebrations, Broadway stars, etc.; Hamilton Watch's New Year's Eve Party on NBC -East is to run 11:30 p.m. to 12:05 a.m. Admiral's Welcome Aboard moves to full NBC network sometime soon, full hour in lieu of present Sun., 7:30-8 p.m., with Sid Caesar as m.c.

December Hooperatings of. TV shows in New York area keep Milton Berle's Texaco Star Theater (WNBT) far and away in top place, 78.9, but Arthur Godfrey's Talent Scouts (WCBS-TV) fulfills hit promise (Vol. 4:51) by taking second place, 55.2. Then come Toast of the Town, WCBS-TV, 50.6; We, the People, WCBS-TV, 47.8; Ama- teur Hour, WABD, 33.9; Chevrolet Tele -Theater, WNBT, 28.1; Kraft Television Theater, WNBT, 28; Bigelow Show, WNBT, 27.5; Break the Bank, WJZ-TV, 24.6; Small Fry, WABD, 24.3. The Pulse Inc., for same period, rates top 3 same, puts others in this order: Amateur Hour, Small Fry, We the People, Kraft Theater, basketball, Winner Take All, Howdy Doody.

Sad word for Jack Benny is due soon from Internal Revenue Bureau, say current reports. Story is that Bu- reau considers he sold personal services rather than real property, thus must pay 77% personal income tax on $4,000,000 he received for moving to CBS from NBC, rather than capital gains 25%. Apparently, Amos 'n Andy are safe, their $2,000,000 sale to CBS ruled transfer of a show, not personal services. Other NBC big timers reported considering such deals as Benny's may be affected by Bureau ruling.

Add predictions: Pioneer set maker Frank Andrea, adding up claims of various manufacturers, concludes 1949 production will run 2,250,000 to 3,500,000 sets, 1950 will see 5,000,000. His own company turned out 5,000 this year, is scheduled for 25,000 next.

Philadelphia bars featuring TV are in for rough time, since City Council went State one better -putting 5% gross recepits tax into effect Jan. 1 (Vol. 4:47). State tax is $120 -a -year; city tax is expected to average $500 for each of some 2,000 bars. City's Retails Liquor Dealers Assn, is still fighting, preparing amendment to amusement tax ordinance for submission to Council's finance committee.

Comr. E. M. Webster opens hearings on Richards' stations (KMPC, WJR, WGAR) in Los Angeles Feb. 21; it's fact-finding probe into alleged slanting of news on KMPC. Ex -Senator Burton Wheeler and Louis G. Cald- well head Richards -Mullen legalists.

Personnel notes: Frank Headley elected president of National Assn of Radio Station Representatives, succeeding Paul Rayrner; Adam Young Jr., v.p. . - Harry R. Lubcke, Don Lee technical TV chief, chosen head of Acad- emy of Television Arts & Sciences, vice Charles R. Brown

. . Roy C. Witmer, ex -NBC sales v.p., inactive lately due to illness, has resigned . . Harry Plotkin now permanent, no longer acting, asst. general counsel of FCC in charge of Broadcast Division; 111ax Goldman named to like job in Litigation and Administration Division; Bernard Strass- burg, chief of rate branch, Common Carrier Division . . .

Edward P. Roden, from Chicago's WBKB, now program manager of WHEN, Syracuse . . Ml3S shifts Robert Schmid, station relations v.p., to newly created post of program sales v.p.; Earl Johnson, engineering chief, to station relations director.


RECTANGULAR TUBE & 16 -in. MARKET: That rectangular -shaped TV picture tube whispered

about in the trade turns out to be a development of Kimble Glass (Owens-Illinois) as

well as of Pittsburgh Plate Glass (Vol. 4:50). But Kimble hasn't decided definitely

yet whether to emphasize round or rectangular bulbs in its new line of 16 -in, glass

bulbs soon to be offered in competition with RCA's metal -coned job. Actually,

16 -in, glass tube can be used in same sets as metal -coned, which will be in short

supply anyhow, so a ready market for Kimble product is foreseen. Kimble says its

16 -in. is quite different from 15 -in. which Corning makes for DuMont.

Meanwhile, though they're saying nothing yet, Sylvania, GE, Rauland and

Philco (Lansdale) are all preparing for 16 -in, metal -coned tube production of their

own -- but first awaiting popular reaction to first models of sets containing them

to be introduced by RCA next month (Vol. 4:50). On its part, RCA is converting re-

cently purchased Farnsworth sub -factory at Marion, Ind. entirely to production of

metal -coned tubes; its planners foresee 16 -in, making chief inroads on 12 -in.

DECEMBER OUTPUT UP 50,000 OR MORE: Looks like December TV production will leap

50,000 or more over November's 122,304 (Vol. 4:51) -- thanks to spiraling production

schedules and a 5 -week month. auditors haven't released figures yet, but first

week alone is reliably estimated at 36,000 to 38,000. Indications are pretty clear

that final -month figure will hover around 175,000, despite holidays. If it does, it

means c ulative - . total very close to 900,000 for whole of 1948 -- better than

anyone estimated. And that doesn't count non-' ., kits, etc., which we've usually

estimated at 10% more. Add 1946 and 1947 ' . total (185,047), and it's clear TV

enters New Year with record of having produced well over 1,000,000 units postwar.

STILL SHAPELESS NETWORK STRUCTURES: Despite their frequent publicity releases

about newly signed "non -interconnected" or "full primary" or "secondary" or whatnot kinds of station affiliations, the TV networks really will be bunched into One Big Network structure as things stand Jan. 11 when present East -Midwest segments are

hooked up. For as yet there's only one coaxial to link them. They must share that link under a system of allocations decided upon this week (see below).

The fact is that few TV stations not network -owned are affiliating with any network exclusively. Thus, sponsors and agencies face necessity of lining up custom- built hookups for particular periods, according to coaxial availabilities. No wonder the pressure's on to syndicate off -kinescope film recordings, a la radio transcriptions! NBC currently offers 4 such shows sponsored, 8 sustaining; CBS, one

sponsored, 12 sustaining; DuMont, one sponsored, 6-8 sustaining.

Except for NBC's reasonably well integrated 7 -station Eastern hookup (with 2 stations NBC -owned, several taking programs from rival networks), there's really no such thin yet as competitive TV networks in the sense that they exist in AM -- claims of their station relations departments to the contrary notwithstanding. If

proof is needed, look at their rate cards, which are nothing more than the sums of rates of such locally available stations as will clear time -- usually quite will- ingly to the first comer with good programs, particularly if they're cooliercials.

Perhaps it's just as well that most stations will "affiliate" with anyone who can supply good programs, especially cofuercial. For in TV today the show's the thing wherewith to build "circulation." Indeed, the healthiest thing about today's telecasting is the keen competition for more and better programs, and the eager efforts of the rival networks' sales forces.

Note: It's altogether possible that entirely new lineups of TV networks, not necessarily paralleling AM affiliates, will eventually develop. Especially in light of fact that so few cities stand to get as many as 3 or 4 stations in the near future. This fluid and still -indeterminate network TV structure is probably one of real reasons why 20th Century -Fox, with its enormous financial and production resources, is still so eager to get its foot into the TV door early -- via purchase of ABC (Vol. 4:48,49) or otherwise.

Reluctantly, but bowing graciously, executives of ABC, CBS, DuMont, NBC and WPIX accepted AT&T's "Solomon decision" of Dec. 29 whereby they'll divide use of


single coaxial circuit linking East -Midwest segmentary hookups after Jan. 11 (see

map, TV Directory No. 6). "Remarkably good job," one of them called decision, though no one got all time wanted or needed. Indeed, though weekday strip couuitments can be made to advertisers (except after 8 p.m.), during first half of 1949 they'll all have to sweat out a Sunday schedule that leaves much to be desired. This is how they'll divide Sundays: 3-5 p.m., NBC; 5-5:30, WPIX; 5:30-6, NBC; 6:30-7, ABC; 7-7:30, CBS; 7:30-8, ABC and DuMont alternate weeks; 8-9, ABC and DuMont alternate weeks; 9-10, CBS and NBC alternate; 10-11, rotated in half-hour blocks among those stations off cable 8-10 p.m.

Weekday schedules vary each day, though it's even -Steven for 4 networks 8-10 p.m., and NBC holds its Tuesday night Texaco Star Theater time (8-9). WPIX gets one of choice 8-9 p.m. periods per week, plans hooking up with sister Chicago Tribune station WGN-TV and others. Balm offered all of them was Long Line Dept.'s assurance it will push hard for additional channels before end of June (Vol. 4:51).

SKOURAS SEES ONE BIG INDUSTRY: From Spyros Skouras, president of 20th Century -Fox, Radio Executives Club of New York Thursday heard: That TV will change entire pattern of the entertainment world, eventually fusing with radio and the movies (which heretofore have gotten along very well together, aided one another) into One Big Enter - tai 'rent Industry. That he believes in a free system of home TV, but if Gover. "ent

permits system of toll collections for entertainment in the home, the whole concept of such an industry may change. He didn't say he was for or against such a "gadget" system (like Zenith's Phonevision) of collecting fees for programs -- but the in-

ference was pretty clear that he didn't look forward to it. For he foresaw 50-60,- 000,000 persons who now seldom go to the movies having their interest in movies whetted by TV promotion, and attending theaters interconnected for receiving special events programs via TV on big (and more satisfactory) screens. And he assured exhibitors their grosses would be several times what they are today. Though he called TV "the ultimate development in the amusement world," he ridiculed the idea that TV will mean the eventual destruction of movies and radio. Hubbell Robinson, chairman of panel, forecast "new money coming into TV," challenged dominance of broadcasters in the field, said an "ownership and management revolution" was coming in TV.

GAROD GIMMICK & OTHER TRADE NOTES: Garod's new "Tele -Zoom" TV receiver looks like

an ingenious bit of "technical insurance" -- has round screen, just like Zenith's,

but viewer has choice of either circular or rectangular picture by flipping switch at end of cord. Thus Garod really covers both flanks, to weather any struggle over picture shapes (Vol. 4:51). Models are 10, 12, 15 -in., priced same as before (see

TV Directory No. 6); deliveries begin Jan. 15. Other news of the TV trade:

"Exciting new developments in TV" are promised by Philco to its distribu-

tors, who hold next sales conventions in Palm Beach, Fla., Jan. 5-9, in Santa Bar-

bara, Cal., Jan. 13-14; public won't see new models before Jan. 19...Emerson, which

now says its 1949 TV production will be 200,000 units, holds its big distributors'

showings in New York's Waldorf-Astoria Jan. 5, in Chicago's Stevens Hotel Jan. 7...

GE's Dr. W. R. G. Baker says Electronics Park plant at Syracuse is now producing at rate of 200,000 TV sets a year, forecasts total industry TV sales of 1,600,000 to 2,000,000 sets in 1949, retail vol a exceeding $650,000,000, market for other radios running an additional $450,000,000.

Avco v.p. Ray Cosgrove, in year-end statement, says Crosley has expanded

facilities for TV production to 10,000 per month...Magnavox also is following Cape -

hart and Howard idea (Vol. 4:49,52), putting out 2 new radio -phono models with space

for TV installation at option of customer...Stromberg-Carlson, one of few quoting

installation as part of price of TV set, henceforth will price and advertise the

set, excise and installation separately, as do most others...Starrett has changed

its address to 601 W. 26th St., New York City, which is also address of Tele -King...

DuMont is building $500,000 addition to its Air Cruisers plant, Clifton, N.J., mak-

ing nearly 100,000 more sq. ft. available for tube -making facilities...Stewart-

Warner has separated its radio -TV operations into an autonomous division, to be

called Stewart -Warner Electric, headed by v.p. Samuel Insull Jr.


MARTIN CODEL's


OF THE



ARTS AND INDUSTRY

PUBLISHED WEEKLY BY RADIO NEWS BUREAU,1519 CONNECTICUT AYE N.W., WASHINGTON 6, D.C. TELEPHONE MICHIGAN 2028 VOL. 5, NO. 2

January 8, 1949

STATUS OF AM -FM -TV AS OF JAN. 1: Your 1949 AM Directory is now in the mails, and

Addenda 3-A herewith begins new series of weekly addenda reporting current FCC deci-

sions, applications, etc. and designed to keep your directory file up-to-the-minute.

New AM Directory, like last year's, is in loose-leaf format, with opposite pages

blank for notations, runs 106 pages in listing all North American stations by

States, cities, frequencies, call letters. It also lists all applications, by States

and frequencies, pending as of Jan. 1, 1949.

The Jan. 1, 1949 AM Directory No. 3 discloses 2,131 U.S. stations -- 1,864

licensed (operating), 267 CPs (authorized for construction). This is 170 more than

end -of -1947's 1,961, which compared with 1,579 at end of 1946 (Vol. 4:1). Applica-

tions pending Jan. 1 totaled 723, of which 471 are for new stations. Also listed:

Canada's 144 AMs, Mexico's 268 (29 in Mexico City alone), Cuba's 95 (30 in Havana),

and all other North American AM stations party to NARBA: In Newfoundland, Bahamas,

Bermuda, Haiti, Dominican Republic.

Note: FM count at start of 1949 was 212 licensed, 764 CPs and CGs, 85 ap-

plications pending -- and 687 of these are now on the air, most of them still under STAB. All these FMs are included in FM Directory No. 2, dated Oct. 1, and subse-

quent weekly addenda. TV count at start of 1949 was 51 on the air, 73 CPs, 310 applications pending -- all detailed in our Jan. 1, 1949 TV Directory No. 6.

THE NEW COAXIAL & HOW TV HOOKS UP: When AT&T opens East -Midwest coaxial link next Tuesday night, Jan. 11, it will pay $6,000 or more as first sponsor on all of the

32 stations in 14 TV cities being linked into one big hookup for the "golden spike" occasion. It's also furnishing the coaxial free for "showcase" segments allotted to each of the 4 networks (WPIX dropped out Thursday). Big show starts at 9:30, continues to 11:15. AT&T takes first 15-20 minutes (at full card rates), starting with roll call of the cities. Then FCC chairman Wayne Coy, AT&T's president LeRoy Wilson and presidents of the 4 networks speak; the Mayor of New York greets the Mayor of Chicago, and AT&T runs off film titled "Story of Network Television." Thereafter each network gets 15 minutes, CBS leading off with Arthur Godfrey feature, DuMont next with Ted Steele revue, NBC with Milton Berle, ABC with playwright Marc Con- nelly in New York introducing mystery play originating in Chicago.

Despite their keen competitiveness, amounting sometimes to bitter combative- ness, the networks are joining this One Big Network, perforce. Until next summer, there's only this "single track" link available between their East -Midwest. segments. Meanwhile, public gets benefit of excellence of combined showmanship, each putting best foot forward, and trade gets another chance to show people why they should buy TV sets. Similarly, as they did during last summer's political conventions, the networks must pool for Jan. 20 Truman inauguration; 34 stations in 15 metropolitan areas embracing some 40,000,000 people are set to be linked for that event.

* * * *

How the networks must submerge their precious identities, in light of scarc- ity of networking facilities, is manifested in fact that Admiral's new "Friday Night Frolic," revue with Sid Caesar, starting Jan. 28, will be carried simultaneously


on both NBC and DuMont networks, Fridays, 8-9 p.m. -- total of 24 stations in 16 cities. It will also be film -transcribed for showing on 16 stations in 14 non -interconnected cities. It was an NBC -sold show, but DuMont held needed coaxial time allotment, so joint sponsorship was arranged.

Lots more juggling of times, due to coaxial allocations (Vol. 5:1), is inevitable -- only slightly alleviated by fact that New York News WPIX gave up its coaxial times this week because of high costs involved. It had planned to link with Chicago Tribune's WGN-TV (which has tied up with CBS -TV), said it was withdrawing only until more circuits become available. This augurs new intramural rivalry if and when Mutual ever gets into TV swim, for WGN is one of pillars of MBS; WOR, New York, with a TV now building, is also a major MBS stockholder; and WOR's Washington WOIC, like WGN-TV, has also linked with CBS -TV.

Foregoin. facts warrant repetition of significant statement we published last week: "It's altogether possible that entirely new lineups of TV networks, not necessarily paralleling AM affiliates, will eventually develop. Especially in light of fact that so few cities stand to get as many as 3 or 4 stations in the near future." In that connection, there's also significance in this trend in TV observed by management consultant Richard W. Hubbell:

"New money is coming into TV. New blood is entering the field, bringing with it new perspective and fresh approaches. The dominance of standard radio broadcasting in TV is being challenged. Some of the most impressive new TV projects have been organized by men who have made their millions in the oil business, in the cat- tle business, in the hotel business, in motion picture distribution, in show business, in publishing, and in diversified manufacturing enterprises. We predict that the influx of new money, typified by these people, will bring about an ownership and management revolution in broadcasting in the next 18 months to 2 years."

Note: Of the 51 TV stations now on the air, 10 are not in AM broadcasting; of the 73 CPs, 12; of the 311 pending applicants, 112.

A COMMON SENSE LOOK AT TV STOCKS: Investment counseling isn't our dish. Rather, we purport to do no more than report, digest, interpret current trends and developments in the TV arts and industry. But once in awhile, almost as a surcease from financial statements and investment house reports, someone comes along with some plain horse sense about the market -- obvious stuff, to be sure, but so obvious that

the average citizen hasn't bothered. Such a statement, by one of the keenest analysts we know, an ex -govt. official of high rank, was written recently to a prospective investor in TV stocks, currently the cynosure of the stock exchanges. He

didn't intend it for publication, so we'll withhold his identity:

"In a burgeoning industry such as television, a reshuffling of competitive position from time to time appears inevitable. As the industry expands, some com-

panies which now look like favorable investment media may lose ground; while others, with less to commend them at present, may forge ahead. Where the situation is so dynxric and the rate of scientific progress so rapid, the choice of an issue for

investment presents a complex problem. In many instances the talk of evaluating earnings potentialities is further complicated by the combination of TV with other

electronic and non -electronic lines. Some of these lines may strengthen, others may

dilute, the results achieved in TV. Hence, a comprehensive study of companies in

the TV field would involve a survey of various allied fields -- radio, phonographs, wire recorders, refrigerators, home freezers, hearing aids, molded plastic products,

telephone equipment, fluorescent lamps, etc. Perhaps the most important element in

this type of picture is the quality of management. The need for sound and efficient planning -- short-term and long-term -- is paramount..."

In a word, don't merely be lured by the fabulous promises of TV. Study well

your companies, their lines, their structures, their managements and their position

in the field before investing.


SIGHT AND SOUND

Gear shift for phonographs? Fat's in the fire for keeps now, with RCA due to break details of its 45 rpm record player next week-and CBS, this week end, putting out its 7 -in. LP record. Three -cornered record player race (standard 78, CBS's 331/3, RCA's 45 rpm) adds up to one obvious conclusion: Manufacturers can't very well com- bine all speeds in one changer. There's already talk about dual speed player for 78 and 331/3, with separate unit for 45. Big question is why RCA chose speed different from CBS's heavily plugged and fairly well -established 12 -in. 33V3? RCA claims 45 rpm better all around technically, says that's that-and offers to prove it when it discloses technical details next week. Meanwhile, Columbia Record Inc. president Frank K. White lists as present users of CBS's LP: Admiral, Crosley, Farnsworth, GE, Majestic, Magnavox, Philco, Stewart -Warner, Stromberg, V -M Corp., Webster -Chicago, Westinghouse, Wilcox -Gay, Zenith.

Stratovision is technically ripe for commercialization, Westinghouse announced this week. Experiments will continue, but company is satisfied that major thesis is proved -system's practicality. What Westinghouse really wants and needs now is demand from public and encouragement from FCC to justify continued heavy development costs and tied -up manpower. The rural coverage Westinghouse claims it can achieve has been, and will be, powerful argument before FCC during uhf proceedings. Stratocasts on Channel No. 6 originated from camera and slides right in plane Thursday as it flew over Baltimore, Washington, northern Virginia. Reports of Washington reception weren't too favorable, but FCC monitoring station at Laurel, Md,, in open country, received good picture.

FCC clamped down on FM stations it deems half- hearted, denying requests of 3 that they be allowed to operate with fewer than minimum 6 hours daily: KWK- FM, St. Louis; WENY-FM, Elmira, N. Y.; WDHL-FM, Olean, N. Y. It called particular attention to those which have profitable AM operations and duplicate all the way, seeing no financial hardship there. Stations having a rough fiscal time will get more sympathetic FCC ear.

Philco did $270,000,000 business in 1948, up $44,000,000 from previous high in 1947 and thrice greater than best prewar year. As 1949 began, company's net worth rose to $51,000,000, as compared to $15,800,000 in 1940. In TV alone, Philco this year expects to turn out 600,000 units, do $100,000,000 business. These were highlights of president Wm. Balderston's talk to 1,200 eastern distributors at Palm Beach convention this week.

TV transmitting apparatus sales had become very nice business before freeze hit Sept. 30; RMA reports 1948 third quarter sales of $5,256,465, compared with $4,959,922 for all first half. Third quarter AM and FM equipment sold for $2,694,845. But government remains biggest customer-spending $21,936,129, or 64% of RMA sales. Total sales for 9 months was $111,228,411.

First changes in top RCA assignments resulting from elevation of Frank Folsom to RCA presidency include election of Rear Admiral Walter A. Buck, U.S.N. (re- tired) as RCA Victor operating v.p. under executive V.P. Joe Wilson; Joseph H. McConnell moved from v.p. and general attorney at Camden to RCA v.p. in charge of finance in New York; Charles R. Denny, NBC executive v.p., named to NBC board.

TV synchronization tieup of Detroit's WWJ-TV and Cleveland's WNBK (Vol. 4:46-52) is expected next week. When hookup is operating and WWJ-TV is on full power with new antenna (hoped for in week or so), synchro- linking will be tested to its limit since cities are only 90 InL apart and system's proponents recommend 150 -mi, co -channel spacing be minimum.

Here's a good deal for someone planning new AM, FM or TV construction: Detroit News' WWJ recently bought three 400 -ft. Blaw-Knox SGN towers for new antenna array, then abandoned projected $300,000 directional AM project in order to concentrate on WWJ-TV for which it already has entirely suitable site and tower. Since buying the 3 towers, which are still in packing cases, their list has gone up 10%. Chance for a good bargain here; write WWJ manager Harry Bannister.

Transcripts of Dick Hubbell's TV seminar, "Straight Facts from Top Brass," conducted before Radio Executives Club of New York last week, are available, in limited quantity-and well worth reading. Talks include those by Baltimore Sun's E. K. Jett, NBC's Carleton Smith, 20th Century -Fox's Spyros Skouras. Write Richard W. Hubbell, 118 East 40th St., New York 16, N. Y. Note: In our Vol. 5:1 digest of the meeting, we inadvertently referred to "Hubbell Robinson" as moderator of the seminar; that well-known radio gent was in Las Vegas getting married at that particular time, so our apologies are due both Dick Hubbell and CBS's Hub Robinson.

DuMont is seeking to line up network outlets on East Coast as well as in Midwest for its daytime programs- East-Midwest link being readily available during daylight hours. Plans are to feed daytime affiliates at periods from 10 a.m. to 1:30 p.m. on cooperative basis. DuMont feels many stations are spending considerable sums merely putting daytime test patterns on, and this plan can result in income for such stations.

Warner Brothers, reasonably confident now of getting KLAC-TV, Los Angeles (Vol. 4:52), through president Harry M. Warner tells trade press this week it will enter TV film production field, stressing educational, novelty and vaudeville subjects. Details of new syndicate setup not disclosed yet-but it's significant Warners follows lead of 20th Century -Fox, which has no TV stations of own yet, in accepting TV stations as film customers; that Paramount, with 2 stations, doesn't yet release to TV.

Lay public heard about "polycasting" (Vol. 4:49) for first time Tuesday when sponsor consulting engineer Ray- mond A. Wilmotte told New York Society of Security Analysts it might prove the answer to national, competitive TV service. System is method of covering metropolitan market with number of low -powered uhf stations (using FM to overcome co -channel and adjacent channel interference) instead of single big, high-powered outlet.

Katz Agency appointed rep for new WHIO-TV, Day- ton (see story this issue) ; its AM rep continues Holling- bery. In our recent recapitulation of TV station reps, we inadvertantly omitted Adam Young Jr. Co. for KLAC-TV, Los Angeles.

Democratic members of reorganized Senate Inter- state & Foreign Commerce Committee, in charge of radio legislation: Johnson, Colo., chairman; McFarland, Ariz.; Magnuson, Wash.; Myers, Pa.; McMahon, Conn.; and new members O'Conor, Md.; Johnson, Tex.; Kefauver, Tenn.

All FM low -band (44-50 mc) emissions ceased Dec. 31, per FCC order, except those of Maj. Armstrong's Alpine (N. J.) station. He appealed to U. S. Court of Appeals at last minute, got stay order permitting continued operation until appeal is considered during February session.

Trans -Lux theaters' switch from newsreels to feature pictures in Washington and Philadelphia is attributed to fear of TV, ventures Variety. Along that line, you may recall our "Every Home a Newsreel Theater" (Vol. 3:44).

Biggest foregathering of the technical radio clan, annual convention of IRE, has been set for March 7-10 in New York's Hotel Commodore and Grand Central Palace.


TV sponsorship notes: Chesterfield buys Arthur God- frey & His Friends on 10 CBS -TV stations (5 in Midwest), starting Jan, 12, Wed., 8-9 p.m.; this is in addition to his simulcast on CBS -TV for Lipton's, Mon., 8:30-9 p.m. . . .

NBC -East joins NBC -Midwest Jan. 12 for RCA's Kukla, Fran & 011ie Show, Mon. thru Fri., 7-7:30 p.m., EST, originating at WBKB, Chicago . . . Bruno -New York, RCA distributor, budgets $1,000,000 for local advertising in 1949, including radio -TV, placed thru Arnold Cohan Corp., but with RCA's agency, J. Walter Thompson Co., retained as consultant; Edward Stahl, Cohan account executive . . . Ranger Joe Cereals takes one -min. spots on WPTZ, Philadelphia, preceding NBC's Howdy Doody show Fri. . . Among interesting new accounts on WTMJ- TV, Milwaukee: Trubilt Trailers Co., Milwaukee Co. (in- vestments), John P. Hanser Soap Co., Wisconsin Tele- phone Co., United Coal & Dock Co., Stark Candy Co. (Snirkle bars), York -Wagner (ice cubes) . . . WCBS-TV, New York, on Jan. 13 carries Winner Take All under Local Chevrolet Dealers Assn Inc. sponsorship, Thu., 8:30-9 p.m.

NBC plans for Swift show (Thu., 8:30-9 p.m., with Lanny Ross as m.c.) now include kinescope recording of live New York origination, then feeding program to Mid- west network out of Chicago's WNBQ same day and time following week. On Jan. 13, whole show will originate live from Chicago, and, eastbound coaxial cable being easily available, will be fed live to entire 14 -station East - Midwest network. NBC plans to originate Swift show in Chicago as often as possible; in fact, is thinking about moving several programs to Chicago to overcome paucity of westbound coaxial time.

"The Goldbergs," which ran 17 years on AM, returns after 2 years via CBS -TV, not yet sponsored-Thu., 8-8:30 p.m. Author Gertrude Berg is again cast as Mollie. Also on sustaining buildup, Cincinnati's WLWT carried first TV appearance of Andre Kostelanetz with symphony or- chestra Jan. 5, repeats April 17; WLWT also covering other Cincinnati Symphony concerts.

First Canadian hotel TV installations go into Cardy chain: Toronto's King Edward, Niagara Falls' General Brock, Hamilton's Royal Connaught, Windsor's Prince Edward hotels. All are border cities now receiving U. S. signals. First sets (Canadian GE's model C-810) go into hotels' public rooms, later this year into private rooms. Canadian GE model C-810 (see TV Directory No. 6, Part 8) is being manufactured in limited quantities for estimated 1,200,000 Canadians in range of U. S. stations.

American public doesn't think so highly of radio as it once did. That's one of major conclusions of U of Chicago's National Opinion Research Center 1947 survey of radio listening just published in Radio Listening in America (Prentice -Hall, $2.50). Book is by Columbia U's Paul F. Lazarsfeld and Patricia L. Kendall. It shows 14% of people surveyed think radio is doing "excellent" job, whereas 28% felt that way in 1945. Great part of book is discussion of radio's critics, who they are and what their complaint is, plus recommendations for operators in meeting specific criticisms.

"New Advances in Printed Circuits," is an excellent 73 -page reference book just issued. Some of it is out of date, since it comprises proceedings of symposium under aegis of Aeronautical Board and Bureau of Standards, Oct. 15, 1947. Write Government Printing Office, Wash- ington 25, D. C. Price: 40 cents.

If you want to read what a savvy, business reporter (but not a radio industry expert) has to say about Chicago Furniture Mart and TV sets displayed there, by all means read T. A. Wise's story in Jan. 6 Wall Street Journal.

Personnel notes from the trade: RCA's Brig. Gen. David Sarnoff sails Jan. 8 on Queen Mary for month or more in Europe . . . J. F. Walsh promoted to sales manager of Westinghouse Home Radio Division, succeeding E. G. Herrmann, resigned . . . Palmer M. Craig named director of engineering, electronics dept., Philco, with Sterling C. Spielman named chief engineer for TV receivers, Luke E. Closson chief engineer for home radios . . .

Terry P. Cunningham promoted to director of advertising and sales promotion by Sylvania . . . K. H. Lippitt leaves staff of Washington consultant George Davis to become chief engineer of Technical Appliance Corp., Sherburne, N.Y., specializing in "Taco" TV -FM antennas . . . C. J. Burnside, with Westinghouse radio -electronics 24 years, quits to start consultant service in Baltimore, Westing- house his first client . . . Robert J. Erlichman succeeds Ben Rice as sales manager of Tele-Kitig.

Personnel notes about telecasters: Charles C. (Bud) Barry won't take over ABC Pacific Coast v.p., after all, becomes v.p. in charge of TV, succeeded as program v.p. by J. Donald Wilson; Ernest Lee Jahncke Jr. named v.p. for radio -TV stations . . . William Burke (Skeets) Miller named NBC night TV manager . . . A. J. (Tony) LaFrano promoted to director of operations for all Don Lee AM, FM and TV . . . Robert Jamieson upped to DuMont Net- work traffic manager . . . Roy Passman becomes operations manager, Jack Rayel daytime program manager of WABD, New York . . J. R. Duncan quits as chief engineer of WLWT, Cincinnati, hasn't disclosed plans . . .

Charles Spence named sales and promotion manager of KTTV, Los Angeles.

Personable Ed Sellers, ex -AP radio editor in Wash- ington, is new FMA executive director, taking place of Bill Bailey who left last week after intramural squabble (Vol. 5:1). Tex Faught, whose New York public relations outfit works for FM inventor Maj. Armstrong, will act as consultant to FMA. First plans call for New York FM sales clinic in spring. Repercussions of Bailey's departure were dropouts of several members and resignation of treasurer Tom McNulty, WMCP, Baltimore.

Late sports flashes: In Baltimore, telecasting of Colts' grid and Bullets' basketball games ceased Jan. 6 by edict of R. C. (Jake) Embry, president of both clubs, himself a veteran broadcast executive (WBAL, WITH). He says ban will be lifted if attendance drop is proved no fault of TV. In Minneapolis, Millers' baseball club sees no ad- verse effect on attendance, has agreed again to telecasts next season on KSTP-TV (except Sundays and holidays). But St. Paul Saints remain adamant in refusing to telecast, though it has signed again with WMIN for broadcasts. Officials of National Collegiate Athletic Assn. in San Francisco this week heard that 80% of football fans surveyed said they preferred to watch games via TV.

Latest technical book on FM is 409 -page Frequency Modulation by Nathan Marchand, now consultant to NYU Cardiological Dept., formerly senior engineer for Federal Telecommunications Labs. Publisher is Murray Hill Books, Inc., 232 Madison Ave., N.Y. ($5).

Tighter allocation of radio spectrum, through closer control of frequencies, is one promise of Bureau of Stand- ards new atomic clock based on vibration rate of atoms in ammonium molecule. Accuracy of clock is 1 in 20 million, with potentiality of 1 in 1 billion or more.

REL's new 920-960 mc FM relay equipment employs 5 -watt transmitter and Serrasoid modulator, sells for $3,950, f.o.b. factory; deliveries begin in February.

FM -only table model by Zenith is reported due soon; company is said to have passed 1,000 -per -day FM production in November.


TV INTO PITTSBURGH, DAYTON, MIAMI: Only TV outlet in nation's 8th market, located at

strategic way -point on new coaxial, DuMont's Pittsburgh WTV begins regular opera-

tion Tuesday (Jan. 11) with rosiest couuercial prospects of any new station we know. It's able to feed off all the networks, operates in one of radio's best sponsor towns, taps what trade calls one of "hottest" TV set markets in America (V 1. 4:50).

It may hit the black first year of operation. If it does, it will be first to do

that -- though we're informed Houston's KLEE-TV started Jan. 1 with $201,000 worth of business already on its books; New Haven's WNHC-TV recently told us (Vol. 4:52)

it would be out of red by mid -January; and St. Paul's KSTP-TV expects to be operating in black, including depreciation, before end of this month. Indeed, KSTP's Stanley Hubbard writes: "In my opinion, TV earnings will be 10 times greater than we ever hoped to have in connection with AM operation."

Pittsburgh's WDTV is No. 52 station in the land. Next come NBC's Los Angeles KNBH and Bamberger's Washington WOIC, both set for Jan. 16. Latter began testing this week, will join big East -Midwest coaxial inaugural show Jan. 11. It becomes CBS -TV outlet. (For rates and data of WDTV and WOIC, see TV Directory No. 6.)

Also ready to test is Dayton's WHIO-TV, which beat its own anticipated starting time, got STA for Jan. 15, has sold local spots on daily test patterns, also sold sponsorship (to RCA) of 4 Golden Gloves shows. But WHIO-TV won't formally go on regular schedule until Feb. 23. Gov. Cox station thus beats gun on Crosley's WLWD, also readying for tests. Resources of Cox radio and newspapers (he has just bought and merged Journal and Herald, already owns News) are being thrown by radio director Leonard Reinsch into TV "circulation" buildup, already well started with some 1,100 sets installed for reception of Cincinnati's WLWT.

There's good prospect, too, that Mi.»»i's WTVJ will get goinE by month's end, for Comr. Walker's hearing report proposes to rescind revocation order and grant application for transfer to Wolfson -Meyer (Wometco) theater interests (Vol. 4:44). FCC is expected to make this final after usual 20 days. Station is all ready to go.

This week brought first new application in many weeks -- filed for Channel 8 in Springfield, Ill. by Springfield -Decatur business group including WTAX-WSOY interests (see TV Addenda 6-A herewith). And FCC laid ghost of hopes it might wink at CP holders who would "coast along" on their CPs without construction progress until freeze ends. In letter to WSAZ, Huntington, W. Va., which asked opinion (Vol. 4:46), it said public interest "requires that TV permittees comply diligently with terms of their CP or surrender them...Cou.,ission will not accept as an excuse for failure to diligently proceed with construction the fact that the permittee may feel uncertain- ty due to pending proceedings affecting TV."

REASSURANCES FOR WORRY WARTS: You, too, have probably heard folks say that TV sets in the home are "dangerous" for various reasons. To get the facts, we consulted authorities about the most couu'on apprehensions, and here's what they say:

1. Eyestrain: Dr. Benjamin Rones, distinguished Washington ophthalmologist, associate of the late great Dr. William H. Wilmer, says only thing you can get from watching TV, if you watch long enough, is a pair of tired eyes.

TV cannot produce eye defects or diseases, says Dr. Rones.

How soon will eyes tire? Dr. Rones believes the following factors, truisms regarding vision in general, are no less applicable to watching TV: the better a person's vision, the steadier the picture, the clearer the image, the smaller the difference between picture and room brightness -- the less likelihood of fatigue. He points out, too, that fatigue is a highly subjective thing. One man's mild discomfort may be another man's pain.

Other interesting angles: One notices fatigue much more quickly when watching something interesting. People who don't use their eyes for close work may have vision defects but be unaware of them; these defects may manifest themselves by causing fatigue during sustained viewing. This agrees with report by Dr. Thad- deus R. Murroughs, chairman of American Optometric Assn's research committee: "The asthenopia [eye fatigue] does not seem to be caused by any refractive condition, or to any fault in the manufacturing of the television set, but it seems to be an in-


herent defect in certain individuals who also experience discomfort in viewing even motion pictures."

In a word, TV isn't at all dangerous to the eyes. Principal question, then, is how long one can watch without fatigue. Recent survey by Advertest Research, New Brunswick, N.J., found 57% of viewers saying they felt eyestrain -- but 40% of them admitted they were troubled only after more than 3 hours of continuous viewing.

2. X -Rays: We consulted Bell Labs' Ralph Bown, GE's C. G. Fick, RCA's E. W.

Engstrom and K. A. Chittick. S ary of their testimony: (1) Direct view tubes, which use 10-12,000 volts, give off no X-rays. (2) Projection tubes in home sets, with 25-30,000 volts, give off some soft X-rays Lopediately in front of the tube face. But fact is that projection tube isn't viewed directly, is enclosed in metal "optical barrel" which prevents rays from getting out of receiver. (3) Large -screen projection tubes, employing around 100,000 volts, can give off dangerous amounts of X-rays, but can be effectively shielded with lead plates, etc.

3. Tube breakage: This is a rare occurrence outside tube factories. We've never heard of any injury in the home from implosions of high vacuum picture tubes -- and tube makers, set makers and servicemen say the same thing.

UHF GAINS ANOTHER ENTHUSIAST: Another TV engineering authority has been converted to uhf. He says that, propagation -wise, a 1 -kw transmitter can provide many cities with a satisfactory TV service. At the moment, we are not at liberty to identify him, but we can vouch for his impartiality and high qualifications.

On assignment from a major TV manufacturer, he checked RCA's 504-510 mc (3.75 ERP) emissions in Washington (Vol. 4:37, et seq). In all, 54 locations were tested and good picture was obtained as far out as 21.6 mi., farthest point tried. One series of measurements showed that 17 out of 19 points on a rough circle 6-8 mi, from transmitter had very good picture, absolutely free of ghosts; other 2 points were no good. Receiver was a standard 10 -in, set equipped with experimental converter, fed from 3 types of antennas on 30 -ft. pole. At his home, he tried both low -loss and ordinary 75 -ft. transmission lines, reports that observers could detect no difference in picture quality, though signal was lower with ordinary lines.

He pooh-poohs idea that megawatts of power are needed to give a useful service. It's true, he agrees, that even 1 -kw uhf transmitters aren't available. He

maintains, however, that coif iercialization and cash on the barrelhead will stimulate their development in a hurry, once FCC lays down its policy.

Dr. Allen DuMont looks for emergence of uhf in 1949 -- says so in year-end statement last week. He realizes that engineering of uhf is no easy job, but says:

...whatever technical developments may be required are more than justified by the increased 'elbow room' to be gained in the very crowded ether." For example, he

suggests it may sometimes be necessary to put RF head of receiver right at antenna to minimize line losses. His draft of vhf and uhf reco, fendations is now being cir-

culated among members of RMA "cooperation" coilittee (Vol. 4:52), then goes to FCC.

THE GLASS BULB MAKERS BUSY, TOO: No great fear of competition from metallic picture

tubes is apparent in Owens-Illinois announcement this week that its Kimble Division

next month will reopen Columbus plant, formerly used for making glass building

blocks, in order to expand output of 10, 12X and 16 -in, all -glass bulbs. Virtually

duplicating present Toledo facilities, new plant begins operation April 1, goes into

full-scale production May 1, will have capacity said to be up to 6,000,000 units per

year. Also in glass blank field, Corning cut prices of 10 -in, bulbs from $7.50 to $7; 12 -in., from $12.50 to $11.50; 12X -in., from $14 to $12.60. Corning's 7 -in, re-

main at $2.25, 15 -in. at $25, all latter going to DuMont. These cuts don't quite

make up for last October's increases, which the processors absorbed, so not much

change in ultimate set costs is anticipated. Actually, high prices of tubes (RCA's

metal 16 -in, sells to other set makers at $49.50, whereas DuMont's glass 15 -in.

costs them around $70) are attributable mainly to complex and expensive tube -making

processes -- and there's no indication yet the tube makers are ready to reduce

prices. Incidentally, RCA has begun quota deliveries from Lancaster of metal -coned

16 -in., distributor price set at $54, suggested dealer price $63.50.


MARTIN CODEt's

AUTHORITATIVE NEWS SERVICE OF THE

VISUAL BROADCASTING AND FREQUENCY MODULATION ARTS AND INDUSTRY

and Reports PUBLISHED WEEKLY BY RADIO NEWS BUREAU,1519 CONNECTICUT AYE. N.W., WASHINGTON 8, D.C. TELEPHONE MICHIGAN 010 VOL., NO. 3 3

January 15, 1949 SNAFU OVER INDIANAPOLIS' WUTV: Indicative of " et tou h" attitude toward la ard holders of CPs for TV, also manifested in letter to WSAZ, Huntington, W. Va. 5:2), FCC this week denied equipment test extension request filed by Indianapolis' big Wm. H. Block Co. dept. store, holding CP since November, 1946. Company recentl was cited for delaying its WUTV (Vol. 4:50), yet asked for Y 20 -month composite equipment tests

permission to continue

p was informed it hadn't meant to ask for lco:uercialtSTAlastof

citation.

31ame 1

4:50),

FCC merely was thinking about it. Internal polic dissension, it's

(Vold understood, is behind failure to proceed, but officials told us Friday they ho e to hold onto though expect to go to hearing. However, it now looks like "curtains" for this'CP unless and until they satisfy FCC they mean business. It also looks like Indianapo- lis TV market won't open up until WFBM-TV gets going; it's aiming for March tests. DAYTIME TV ER THE NETWORK JIGSAW: Even before coaxial hooku.. of East -Midwest TV

segments was a day old, another noteworthy stride was being taken by TV network progr. .ing, It's a step somewhat obscured by current scramble of thetrilval networks for co'+nercial vantage and their quest for big their respective night time allocations on the cable. But,ehayinsorroveds

to fill on such stations as New York's WABD and Philadelphia's WCAU-TV, daytime programs to be "headed network" -- to compete with soa serials, etc. for

p lara

atten- tionp- just as certainly as TV competes with radio during evening hours.

popular trend will lead, whether da time audiences will be bi,

Whither the enough to _ enau;h, respond faithfully g pay off for sponsors, P your guess is as good as anybody else's. Her ---e ark the salient facts:

DuMont which started da time voue an its WARD last November (Vol. 4:39- 49), began morning after Jan. 11 spike" ®®

from WABD to its own stations in Washington (WTTG)rand Pittemonies sburgh

e 4z hours per d d 5 other

affiliates: WNHC-TV, New Haven; WAAM, Baltimore; WEWS, Cleveland; WJBK-TV, WGN-TV, Chicago. Programs are offered for local coo erative s onsorshi .

t, 10 -day trial, which DuMont thinks will click because WABD's da tim

It's a ing at 7 a.m., is already paying off. If it does click, other stations, whether not "affiliated", will be offered the shows. they or

DuMont's Mon. -Fri. da time schedule includes: 10-10:30 a.m., Johnny Olson R opus Room; 10:30-11 a.m., Welcome Neighbor, with Johnny Woods; 11-12 disc jockey; 12-12:15 p.m.,Amanda,singer;

; 12:15_12:30 l S2 Sidewalks

Stan remote interviews; 12:30-12:45

g p.m., of New RRuth Winchell, songs; 1-1:30

p.m., Camera Headlines, news; 12;451 p.m., uthk, schedule p.m., Okay Mother, with Dennis James. After an hour's picks up with: 2:30-3 p.m., Inside Photoplay, la Wendy Barrie; 3-3:15 p.m., Needle Shop, sewing-knitting;3:15-3:30,

VincentsLopeh CBS started some da time ro rammin;; s da;, offering its New York WCBS-TV sustaining shows: 1-1:30 p.m., Mon. -Thu., Warren Hull's Musical Show; 1:30-2 p.m., Tue., Thu., Fri., Vanity Fair, women's fashions, etc.; 1:30-2 Dione Lucas Cooking School. WCBS-TV's only coiuercíal daytime thus

Wed., The Misses, sponsored by Bab -0, 1-1:30 s This Is p.m., Thu.

NBC has no reseEt_ple2.1121:_dAylige network shows, though its New York key


WNBT on Feb. 1 starts its telecast day at 3 p.m., soon plans to start at noon; in fact, has children's simulcast set to start Jan. 30, Sundays, 10:30-11:30 a.m. (see Sight & Sound note). Early in February the network initiates new educational program, Stop, Look & Learn, Mon. -Fri., 5-5:30 p.m., thus pushing its TV day half hour earlier than now (Howdy Doody runs 5:30-6, Mon. -Fri.). ABC also has no plans for daytime network feeds, but its New York WJZ-TV next month starts 11 a.m.-1 p.m., Mon. -Sat., housewives' show titled Market Melodies, 12 participating sponsors, which ill have tieups with supermarkets on specials, will even place TV sets in big

grocery stores for point -of -sale advertising.

All 4 networks have scheduled originations out of Chicago, but ABC has more than all rest -- 73 hours per week, or 12 of its 34 network shows. NBC has only its RCA -sponsored Kukla, Fran & 011ie, Mon -Fri., 7-7:30 p.m. EST. But NBC may have more coming up, what with top TV brass (executive v.p. Charles Denny, TV operations chief Carleton Smith, TV program manager Norman Blackburn) going to Chicago last Tuesday for possible 10 -day stay with avowed purpose of lining up Midwest originations. CBS and DuMont say they'll have Chicago shows, but none set yet. There's trade talk about networks moving some New York shows to Chicago to take advantage of easier eastbound cable availabilities, but we know of no such plans yet.

All in all, it's a jigsaw puzzle of time availabilities and actual and po- tential sponsorships that network TV today presents -- with "hookups" rather than "networks" best describing the setups and with programs and commercials held out as bait to lure the stations into this or that hookup. Tuesday's "golden spike" affair, nevertheless, was of historic importance as milestone in meteoric progress of TV.

Reception ranged from excellent to reasonably good all along the line. Critics and viewers weren't all kind to the "showcase" efforts of the networks, gave accolade mainly to Milton Berle -Harry Richman stint for NBC and snatches of Arthur Godfrey for CBS; glaring was imperfection of off -kinescope films of talks by DuMont's Dr. DuMont and ABC's Mark Woods, by comparison with live appearances of NBC's Traugiell,

CBS's Stanton. AT&T film on how TV networking is done was informative, bears repetition on stations for those who missed it.

Added note on TV progra ing: Critical raves went this week for superb job

by star Jose Ferrer and cast in Philco TV Playhouse's presentation of "Cyrano" last

Sunday night. It was TV at its dramatic best. Next great TV -covered event will be Thursday's (Jan. 20) inauguration of President Truman. It's estimated that pooled coverage of whole day's ceremonies (over 34 stations in 15 cities combined into one

big network) will bring events within reach of one-fourth of nation's populace.

AT&T EASES INTERCONNECTION BAN: Not only remotes, but possibly "spurs" from con-

tiguous areas into main -line AT&T coaxials and microwaves, may be encouraged as result of AT&T decision permitting interconnections with private intercity TV links

under certain conditions. Already 3 such private "lines" exist, all via microwave:

Philco's New York -Philadelphia, GE's New York -Schenectady, NBC's New York -Washington

-- with others contemplating own links if Bell System can't or won't supply them.

AT&T filed amendments to existing TV tariffs Friday, revealing retreat from

its absolute non -interconnection ban, subject of extensive FCC hearings (Vol. 4:49).

Policy change is predicated on 2 conditions: (1) that telecaster use own circuits

no longer than 3 months at a time, or (2) where AT&T doesn't plan to put in TV

facilities within 12 months, it guarantees 3 years' use of privately -owned facili-

ties -- even longer if by end of that time AT&T hasn't decided to put in its own

circuits. Phone company also enlarged "video exchange" areas to encompass 25 -mi.

radius, thus permitting operators to use own pickup facilities instead of AT&T cir-

cuits where remote is beyond regular telephone exchange distance.

Tariff was also ended to provide time allocations on coaxial -microwave

facilities on quarterly basis, in lieu of present 30 days. Proposed findings on

AT&T's interconnection ban rule are due at FCC Jan. 31 from AT&T, DuMont, Philco,

TBA, parties to recent hearing. Subject then.comes up for Conission decision.


SIGHT AND SOUND Sentiment of phonograph manufacturers and rec-

ord makers was pretty well epitomized by an unnamed record maker, quoted in Jan. 12 Wall Street Journal after Monday's showing of RCA's 45 rpm record and player (Vol. 5:2) : "We're going to see the biggest battle the record business has seen in many a year. For our part, we'll go on making conventional -type records while the two giants knock each other's brains out. When it becomes evident which way the decision is going, we'll be prepared to act accordingly." Meanwhile, on Friday, Columbia in 3/4 -page New York Times' ad, offered LP player plus 2 LP 12 -in, records for $19.95 (the player alone had been selling for $29.95; records are $4.85 each). Earlier in the week Mercury Records, known for high-fidelity classical pressings, announced it would begin producing Columbia LP 7, 10 and 12 -in, records- first to do so. Columbia's Edward Wallerstein, hitting at RCA, disclosed that 1,500,000 LP records and 500,000 players had been sold since their introduction last June (Vol. 4:25). RCA announced its 45 rpm records and players will be on market in April.

Western Electric would be divorced from AT&T, formed into 3 competing equipment companies, if Dept. of Justice's anti-trust suit filed in Newark Federal court Friday sticks. Govt. proposes one company comprise Chicago, St. Paul, Lincoln, Nebr., plants; another Kearney, Brooklyn, Staten Island, Baltimore, Buffalo plants; third, New York electronics and Philadelphia specialty shops. AT&T indicates it will fight case on grounds own equipment supply house saves phone users money. It's significant that WE recently got out of tube manufacturing (sold to Machlett) and is pulling out of broadcast equipment (may sell to Collins).

FCC panel plan is definitely in the works, will see commissioners divided into Broadcasting, Common Car- rier and Special Services committees. Comr. Hyde will be chairman of Broadcast panel, with Comrs. Sterling and Hennock. Comrs. Walker, Webster and Jones will constitute Common Carrier and Special Services panels, with Walker chairman of former and Webster of latter. Chairman Coy will act as administrator. Plan is stymied on question of how much authority panels should have with respect to hearing oral arguments, exceptions, etc., and when cases should come before full Commission. Whether staff should be realigned is also being debated.

Ending vhf freeze needn't await acquisition of full uhf information-that's general agreement of JTAC planning session Thursday. As Chairman Phil Siling sees it, timing depends mainly on report of Ad Hoc Committee (Vol. 4:49,50), still hoped for around end of month. Tentative date for next JTAC meeting is Feb. 3. Mean- while, on uhf front, Philco applied for 3 kw, 500 Inc experimental station in Philadelphia.

Report on RCA's 500 mc TV experiment in Washing- ton (Vol. 4:37, et seq.), by George H. Brown in December RCA Review, concludes: ". .. not too extravagant amounts of power at 500 mc will furnish a reasonable coverage over a limited area, without providing the large area coverage of the low channels." Same issue has description of developmental 1 kw broad -band 500-900 mc transmitter. And for honest -to -goodness engineering longhairs, "Electro-Optical Characteristics of Television Systems" by Otto H. Schade of Tube Dept.

AM superpower still bothers Sen. Johnson (D -Colo.), now chairman of Senate Interstate and Foreign Com- merce Committee, who again introduced bill to limit AMs to 50 kw, permit duplication on clears. It's just about sanie as his bill, never acted on, of last session.

Farnsworth was in headlines of financial news this week when, after filing registration statement with SEC that its losses for 6 mo. ended Oct. 31, 1948 were $3,100,000, New York Stock Exchange suspended trading for an hour Thursday to study this revision from previously reported $724,719 loss. Also disclosed were plans to make public offering of 270,000 shares of $1 par common stock through First Guardian Securities Corp., terms not yet announced, money to be used to pay past debts (including $750,000 loan from RFC), and to reestablish company's credit position. SEC statement disclosed losses of approximately $90,000 in fiscal year ended April 30, 1946; $2,700,000 in 1947 fiscal year; $4,700,000 in 12 mo. ended April 3, 1948; $3,100,000 in 6 mo. ended Oct. 31, 1948. Gross sales for 6 rno. ended Oct. 31, 1948 were given as $6,147,298. Partly blamed for its troubles was "trade resistance from unsatisfactory performance of first TV model the corporation introduced," but it was stated that improved models are now being accepted favorably and plans are under way to enter lower priced field.

New York Stock Exchange reported Jan. 12 that 3 top ABC executives sold substantial stockholdings in network during December: Mark Woods, president, sold 30,500 shares of common, still holds 6,500; Robert Kintner, executive v.p., sold 17,300, now holds 16,000; N. Nicholas Priaulx, v.p. and treas., sold 4,000, now holds 1,000. Sales were said to be connected in no way with recent negotiations for purchase of ABC by 20th Century -Fox (Vol. 4:48,49), though revelation of talks did have effect of pushing stock to new records in last 2 months.

Despite costly TV's drain on their exchequers, the big networks didn't do too badly in 1948, judging from grosses available and calculated. ABC announced $44,301,754 gross for 1948 vs. $43,548,057 for 1947. MBS announced $22,769,464 in 1948 vs. $22,372,210 in 1947. CBS figure isn't available but Broadcasting estimates it at $61,550,000 for 1948 vs. $59,250,964 actual for 1947. NBC doesn't give out figure, but same publication estimates $69,270,000 for 1948 vs. $65,756,517 actual for 1947. These are gross before agency, frequency discounts. NAB estimates their net sales, before agency discounts, ran $133,461,000, up 4.5% from 1947; total industry ran $398,600,000, up 6.5%.

Spot rep hearing before FCC (Vol. 4:49), closed this week and it's more apparent than ever that reps fear networks want to edge them out of lush TV business to come. Reps got Comr. Walker, presiding, to order networks to file affiliation contracts on grounds they would show "control." Only NBC and CBS contracts thus far filed, and they're only forms. All TV stations and their representatives are listed in Vol. 4:52.

Talk of FMA "rump" movement, coincidental with resignation of Bill Bailey as 'executive director of FMA, has simmered down. Sparkplug of movement, Graeme Zimmer, manager of FM -only WCSI, Columbus, Ind., called for Jan. 17 meeting in Chicago, then cancelled. He now feels disagreements with actions of FMA board should be thrashed out in orderly manner at next FMA national convention in fall.

FCC got knicked mere $84,000 in President Truman's budget message (from last fiscal year's $6,718,000 to new fiscal year's $6,634,000). But silver lining seems to be Senate Bill S. 498 raising commissioners' salaries from present $10,000 to $17,500. Bill would also empower President to raise chairman's salary to $20,000. Senti- ment on Capitol Hill seems to favor move to pay high government officials higher salaries.

Raytheon reports net profit of $680,048, equal to 39e per share, for 6 months ended Nov. 30, compared with loss of $67,154 for same period last year.


New TV network sponsorships: On 14 NBC-TV stations, Mason Coconut Candy Bars, Howdy Doody, Wed., 5:45-6 p.m.; Chesterfield, Chesterfield Supper Club (Perry Como), Fri., 11-11:15 p.m. On 24 NBC-TV (including East network) , Lucky Strike, Your Show Time (films of short stories), Fri., 9:30-10 p.m., starts Jan. 21. On 10 ABC-TV (plus 2 kine) Paris Garters, Identify, sports quiz, Mon., 9-9:15 p.m., starts Feb. 14. On 10 ABC- TV (plus 10 kine), Toy Guidance Council, Hurray for Play, Sun., 6-6:30 p.m., starts March 6. On 4 ABC-TV, Edelbrew Brewery, Bowling Headlines, Sun., 10:30-10:45 p.m., starts Feb. 13. On DuMont Network, DuMont Laboratories Inc. (TV sets), Gus Edwards School Days with Peter Donald, Tues., 9-9:30 p.m., starts Jan. 18; same sponsor, Your Magic Window, Thu., 9-9:30 p.m., starts Jan, 20.

TV station sponsorship notes: Philco buys new series of Philco Tclesports Digests, 20 -min. films on WCBS-TV, New York, and other stations ... Alka-Seltzer starts new Quiz Kids show Jan. 25 on WNBQ, Chicago, Tue., 8-8:30 p.m.... Horn & Hardart restaurants start simulcasts of Children's Hour on WNBT-WNBC, New York, Sun., Jan. 30, 10:30-11:30 a.m.... Whelan Drug Stores starts comedy series Hotel Broadway on WABD, New York, Thu., 8:30-9 p.m.... Cameo Curtains Inc., after trial on Phil- adelphia's WFIL-TV, reported planning local TV spots, thru William Lawrence Sloan Agency, New York . . .

Dept. stores continuing as big local TV sponsors: On Pittsburgh's WDTV, Kaufmann's; Houston's KLEE-TV, Joske's; Baltimore's WAAM, Hochschild, Kohn. First 2 are newsreels, latter is Quiz Teen Time simulcast with WFBR Sun., 6:30 p.m. . . . Ziplock Co. (watch straps) reports it will use TV stations, thru Moss Associates, New York; Ely Landau, TV director.

Chicago had 57.335 TV sets as of Dec. 1, which is 9,335 more than NBC Research's estimate (TV Directory No. 6). So says Chicago Electric Assn., which conducted survey to arrive at this census, intends to report totals monthly hereafter, as certified by local accounting firm to which local manufacturers, distributors and dealers will report. In Los Angeles, Southern California Elec- trical Appliance Assn. reports 79,640 sets as of Dec. 31, increase of 18,940 over NBC's Dec. 1 estimate. In San Francisco, Northern California Electrical Bureau estimates 3,500 TVs for bay area as of Jan. 1. And Buf- falo's Niagara Electric Corp. puts city's figure same date at 9,952.

Two -reel short on Zenith's Phonevision was being shot this week at Audio Productions, Inc., New York, supervised by Zenith's public relations chief Ted Leitzell; indicates new drive to promote Comdr. McDonald's proposed pay -as -you -see system of telecasting first -run films. Anti-Phonevision NBC Friday night, on full TV network, televised recent (1946) first -run picture Scandal in Paris, starring George Sanders, Signe Arno, Carol Landis, Akim Tamiroff, first such picture released to TV by United Artists.

CBS will disclose TV plans for Jack Benny and Amos 'n Andy at its Jan. 21-23 TV Clinic, reports Variety, which then headlines Hollywood dispatch: "Benny Willing To Tackle Video, If It Can Afford Him." Variety also reports from Hollywood that Eddie Cantor is preparing to move to New York if his AM sponsor Pabst wants him to double in TV.

Network time billings of top agencies for 1948 are reported as follows: Dancer -Fitzgerald -Sample, $20,985,- 510; J. Walter Thompson, $10,399,023; Foote, Cone & Belding, $9,474,328; EBDO, $9,245,141; Young & Rubicam, $8,814,207; Benton & Bowles, $8,750,818; Compton, $7,774,349; Wade, $6,242,239; McCann-Erickson, $5,279,- 824; Newell -Emmett, $5,185,747; Duane Jones, $5,075,384.

Hyphenated FM or TV call letters to identify affiliates of AM stations can be used only where FM or TV station is in same city as AM, FCC ordered this week. If licensee wants to identify his various facilities for different cities, he must change basic call letters. Five affected stations which must change (there may be more) include one TV (KMA, Shenandoah, Iowa, KMA-TV, Omaha) ; 4 FMs (WJLD, Bessemer, Ala., WJLD-FM, Birmingham; WEST, Easton, Pa., WEST -FM, Bethlehem; WHWL, Nanticoke, Pa., WHWL-FM, Scranton; KCSB, San Bernardino, Cal., KCSB-FM, Colton. Licensees must effect changes by July 1.

CBS's Washington setup will change little when Washington Post takes over control of WTOP (55%) upon consummation of sale of its WINX to William Banks, owner of Philadelphia's part-time WHAT. Washington v.p. Earl Gammons and staff will carry on as usual. WINX manager Jack Hayes becomes manager of WTOP; otherwise, station staffs remain unchanged for present. Banks gets AM -only for $130,000 while WINX-FM becomes WTOP-FM-and CBS's conditional FM grant goes back to FCC. Post bought WINX (1340 kc, 250-w) for $500,000 in 1944.

Transit FM will begin in Washington about Feb. 1, with initial installation of 20 Stromberg -Carlson receivers ($175 installed). WWDC-FM and Capital Transit Co. expect eventually that 200 buses and streetcars will be equipped. WWDC-FM manager Ben Strouse says that no attempt to sell time has yet been made, but that he has few worries on that score. This week, also, installation of GE receivers was begun in the 58 buses of WM&A Motor Lines, to be served by WBUZ(FM), covering suburban Washington. Majority stockholder of both station and bus line is L. L. Altman.

Long-winded Scophony case (Vol. 1:17) is over, but engineers question whether it means much to TV anyway. Under terms of anti-trust consent judgment entered in New York this week, Paramount and General Precision Equipment Corp. must divest themselves of interest in Scophony Corp. of America, which in turn must license its patents to any applicant "at a reasonable royalty." Patents cover TV reception methods involving liquid -filled, crystal -vibrated tube, through which arc light is beamed, and the skiatron tube which was used during war to project radar pictures on wall. Says one engineer: "When I saw the system demonstrated in 1945, definition was about 200 lines and color was a dirty brown. If it hasn't improved since then, it will be no competition to present cathode ray tube system."

FM for video portion of TV signal, as well as aural, is being tried at FCC's Laurel, Md. laboratories. It's one approach to interference problems, having possibility of reducing co -channel and adjacent channel interference ratios. But lab chief E. W. Chapin makes it clear that system (tried on low band, 6 mc, closed circuit) is experiment, not proposal, aimed at solutions to interference. FM is also suggested for polycasting (Vol. 4:40, 5:2) system of many small uhf stations to cover an area.

Paramount's video transcription system will be operating at Los Angeles' KTLA within next week or so, will be used to film -record KTLA programs or those of other Los Angeles stations for advertisers on order. Be- fore month is up, same system will be operating at Chi- cago's WBKB, where it will also be used for large -screen theater projection in Balaban & Katz's Chicago Theater.

General Motors will use TV for one-shot industrial movie filmed at GM's New York trade show next week. Will be carried on 10 CBS -TV stations Jan. 24, 9-9:30 p.m., plus dozen or more via kine recordsing.

RCA holds sixth TV training course at Camden Jan. 17-21, has 75 station engineers enrolled.


TWO MORE TAKE AIR TO MAKE IT 54: This week end, Los Angeles gets its 6th TV station

(equalled only by New York's 6), Washington gets its 4th (exceeded only by New York

and Los Angeles, equalling Chicago) -- and the nation's total goes up to 54. Formal

dedications of NBC's KNBH on Channel 4 in movie capital and Buberger's WOIC on Channel 9 in nation's capital are both set for Jan. 16. They remain on regular

schedules thenceforth, both reporting nice initial lineups of coxu_+ercials.

NBC's Hollywood TV chief Hal Bock advises us accent will be on "well -pro-

duced, well -rehearsed studio programs [which] we hope will develop into the tops for

TV...a tough assignment in a town where everyone regards himself as a production

genius second to none." Looking to day Hollywood will be big TV production center, NBC says it has invested $1,200,000 in KNBH plant and facilities, has TV payroll of

68, is starting with regular 3 -hour daily schedule Sundays thru Thursdays.

From WOIC's manager Eugene Thomas, recent WOR sales chief and ex -president

of New York Advertising Club, we hear station opens with excellent prospects: good

signal assured by tests from 300 -ft tower surmounting 410 -ft elevation, highest in

area; starts as full outlet of CBS -TV; nightly schedule to average at outset 4 hours

from 6:30 p.m., except for silent Saturdays; starting couuuercials include 28 spon-

sors, 8 being network accounts. WOIC hasn't any downtown studios, but plant has al-

ready run nearly $900,000. It has no AM affiliate, starts with payroll of 31.

ABC's Los Angeles KECA-TV and San Francisco KGO-TV appear to have struck construction snags, so it looks now like they won't get going until well into Febru- ary, possibly March. KECA-TV transmitter is nearly ready for tests, but it's necessary to reconstruct most of old Vitagraph Studio properties recently purchased from Warner Bros. -- due to termites! And KGO-TV is reconstructing ballroom in old Sutro M .sion, site of both studios and transmitter. Since it's planned to concentrate on

live programs, ABC won't begin cou"ercial operation until studios are ready.

Aiming to start soon as its FCC troubles are over is Mirui's WTVJ (see Vol.

5:2 and story this issue) -- with possibility of making it by end of month. Only other new stations and new markets reported in ixuediate offing: WHIO-TV, Dayton, about to test, formal debut set for Feb. 23. And WICU, Erie, Pa., so situated between Cleveland -Buffalo that it can tap the coaxial, aiming for Feb. 15 test patterns, March 15 linkup into coaxial.

THE LAGGARDS AND THE HOPEFULS: 0f the 70 still -pending CPs for TV stations, none halted by FCC's freeze, it's apparent that a score or more have no construction pl s whatsoever, though some have held CPs for several years. Some are stalling, making no bones about their intentions of sweating out more lucrative prospects for TV. All of which augurs, as in the case of Indianapolis' WUTV (see story, p. 1),

more citations for undue delays -- certainly some bitterly competitive new applications for granted but unused facilities the moment the freeze ends. Based on our survey to date, we're inclined to lower our sights on TV construction for this year; indeed, to predict total operating stations at end of 1949 will be nearer 90 than 100.

Though road to coinnercial operation seemed cleared last week by Comr. Walk- er's report favoring lifting of revocation order and transfer of control (Vol. 5:2), Miami's WTVJ still has some hurdles to leap -- complications regarded serious enough to come to attention of full Cof_uission, possibly next week. WTVJ apparently built 16.5 kw station on site other than that designated in CP, which called for 1.57 kw. It had asked for CP modification for higher power. But that runs counter to freeze policy. Otherwise, WTVJ is all set to turn on juice moment STA is issued.

Meredith Engineering Co., subsidiary of Meredith Publishing Co., has also bid for Raytheon's WRTB, Waltham, Mass., in opposition to CBS's offer of $242,122 (Vol. 4:44). Big publishing house (Better Homes & Gardens, Successful Farming) ex- plains that TV freeze makes acquisition of stations in desirable markets impossible except via purchase. Meanwhile, Raytheon said it will request permission to move station to Medford, into CBS's WEEI-FM plant, reports it can get CBS affiliation, asks extension of completion date. Further, it says it now has 5 kw transmitter testing, and (with CBS) asks for prompt action on request for counercial STA (Vol. 4:50). On Friday, FCC denied petition by Boston Metropolitan Television Co. that


CBS be made to withdraw its Boston TV application (Vol. 4:47) because CBS had 2 applications for the same city (one for purchase of WRTB; other for new TV).

Wm. Gleeson's KARO, Riverside, Cal., holder of anomolous CP for non-existent Channel 1, this week asked for STA on Channel 6, which FCC has proposed assigning to Santa Barbara (part 6, TV Directory No. 6). Although still in talk stage, looks like Gifford Phillips' application for Denver may be taken over by Wolfberg theater interests, joined by Mayor Quigg Newton and other local businessmen.

COMMA SHORT AND STUBBY TUBE? Besides the 16 -in, all -glass, the metal -coned and the rectangular -faced tubes reported on in these pages (Vol. 4:52, et seq), you're going to hear about a new and shorter tube of 16 -in, or thereabouts that can be fitted into smaller cabinets. It's said to be much stubbier than RCA's metal -coned tube, which is 22% in. from face to socket, or even than 22 -in. long, 60 -degree angle, 16 -in, glass bulb that Kimble has designed. The manufacturer, who must remain nameless, will tell no details. If such a tube really is feasible, it might conceivably wreak substantial changes in receiver design, make for more compact and cheaper cabinets.

Note: Weight also is regarded as factor in tubes, RCA's glass 10 -in. (17% - in. long) weighing 10 lb., its metal -coned 16 -in. 10% lb., whereas 15 -in, glass weighs 28 lb. and new 16 -in, glass bulbs are supposed to weigh 18-22 lbs. Neverthe- less, the glass blank makers, also DuMont, insist they will eventually beat metal - coned tubes, price -wise.

Other stirrings in the TV picture tube field: While impact on market of

16 -in, sets in $500 range remains to be seen, their imminent emergence apparently has already discouraged some making of projection models; several of the biggest manufacturers won't touch projections, despite vast improvements that have been made in them, despite fact that their high prices offer better profit margins...Rauland, now owned by Zenith, was early experimenter with rectangular -faced tube (Vol. 5:1),

but nobody expects Zenith to do much about it anytime soon in view of its preoccupa- tion with its "porthole" models...National Union Radio Corp. is expanding TV tube manufacture, should soon be substantial producer...It won't be surprising to see Corning make 16 -in, glass blanks in addition to the 15 -in, it produces exclusively for DuMont; AP dispatch Friday said Corning has laid off about 250 employes at Char- leroi, Pa. plant "because of slack demand for 12 -in bulbs."

NEWS & VIEWS FROM THE TV TRADE: Nothing static about this business of TV ufac-

ture. Yet to the plethora of trade news items we rounded up in our Special Report last week (Vol. 5:2), there's not much new to add this week -- at least, not enough

to mark any definitive trends. Only thing new on the price front worth recording this week is Hallicrafters' avowed reason for reducing 7 -in, table models to new

lows (Model T-54 from $189.50 to $139.50; Model 505 from $199.50 to $144.50):

Hallicrafters wants to "revitalize" 7 -in, market, said president Wm. Halli-

gan, because "sales of 7 -in, sets had been slowing down since mid-December...and some dealers were starting to offer them in under-the-counter deals." He predicted

all TV prices will come down from 1948 levels. Competitors, noting frequent buyer

requests to turn in 7 -in, for larger sizes ("little screens educate folks up to big-

ger and better TV"), are inclined to think Hallicrafters is unloading in preparation

for new models. These, it's announced, will include larger tubes and incorporate

dual focus device permitting viewer to enlarge pictures to full circular tube face

at will -- like Garod's Tele -Zoom (Vol. 5:1). Other trade news of the week:

Hallicrafters reports that on Jan. 6 it turned out its 50,000th TV set...

Also a big 7 -in. producer, Motorola turned out 100,000 TVs during 1948, is now run-

ning 2 shifts on TV, preparing additional productive facilities...In recent recapit-

ulation of predicted 1949 production of the majors (Vol. 4:52), we had DuMont down

for 50,000 sets; figure probably will be nearer 150,000 -- and DuMont, making own

tubes, isn't subject to vagaries of that market...Belmont-Raytheon is introducing

master control TV system for public places that permits up to 10 viewing units to be

fed from single master tuner; system is being introduced by Trans -Vue Corp., Chica-

go, will be demonstrated in Chicago's Hotel Morrison, Jan. 17-19.


MARTIN CODEL's


OF THE



ARTS AND INDUSTRY

PUBLISHED WEEKLY BY

IT ""

and FM Reports RADIO NEWS BUREAU, 1519 CONNECTICUT AVE. N.W., WASHINGTON 6, D.C. TELEPHONE MICHIGAN 2020 VOL. 5, NO. 4

January 22, 1949

UPSURGING TV SPONSORSHIPS: Look over our compilation of current network sponsorships on Sight & Sound page, if you want proof of TV's couliercial upsurge. Altogether, 48 accounts are buying more than 28 hours per week: On NBC 17 hours, 50 min.; CBS, 5% hours, plus varying sports and Ford Theater one hour monthly; DuMont, 3 hours; ABC, 2% hours. Plus quite a few film (kine) recordings of these shows placed on non -interconnected stations. Network TV sales departments are beehives these days, so foregoing scores will change daily henceforth -- they're only the beginning.

Size and calibre of the sponsors, a few new to radio, are eloquent testimony to a bandwagon trend, if not to an inevitable impact on radio sponsorships (NBC's Carleton Smith says 60% of its TV advertisers are not using AM). Latest Rorabaugh Report on station accounts puts 680 advertisers on 41 stations in 23 markets in early December; today there are 54 stations in 31 markets, so Rorabaugh figure obviously is on low side. Year ago, n ber of TV advertisers was negligible on networks (then almost entirely NBC) or on stations (then only 16 operating). It's estimated that 1948 saw somewhere near $10 million spent on TV sponsor time and talent, that 1949 total will run at least $25,000,000. Not much against broadcasting's estimated 1948 gross time sales of nearly $400,000,000 (Vol. 5:1,3) -- but note rate of climb!

COY SEES 'UNFREEZING' APRILMAY: From FCC chairman Wayne Coy, delegates to CBS's TV Clinic in New York Friday heard this answer to inevitable query, When will the freeze end? It's particularly significant in that Coy still sticks, despite skepti- cism in many quarters, to at least outer limit of his 6-9 month "unfreezing" prediction, made when all TV processing was halted last September (Vol. 4:40). It's significant also because, though FCC hasn't yet taken up uhf at all (Vol. 4:51), Coy virtually promises adoption of uhf before year's end. Said he:

"We hope to unfreeze the processing of TV applications by April or early May. We also hope that before the year is out we will be able to provide for utili- zation of the uhf. This makes it likely that many pending applications for frequencies in the vhf will have to be shifted to uhf, and offers the hope that many applicants can start construction this year, especially in cities where no provisions have been made in the present band." He added that manufacturers can build sets for both vhf -uhf b. ds, so that we can receive as good reception as today, or better.

Theme of Friday's opening sessions of CBS's second annual TV Clinic for affiliates (attendance about 200, not all CP holders or even applicants yet) was president Frank Stanton's earnest exhortation that broadcasters get busy in TV. In effect, he urged: if you've got facilities, use them quickly. Don't wait -- keep ahead of competitors. Don't worry about freeze. The public wants today's TV, is buying sets as fast as they're made, and what the public wants it gets. Fasten your seat belts for rough weather during transition from AM to TV. But have plenty of faith. And, echoing phrase oft used in these pages, Stanton asserted: "Nothing short of war or a major economic crisis can halt the phenomenal rate of growth experienced by the TV industry in recent months."

As if to bear out CBS's intensely serious purposes in TV, it announced 15 -year loan of $5,000,000 at 3%% from Prudential Insurance Co. to build up cash re- serves for TV expansion and operation. Stanton said CBS's purpose in building up

Oopyright 1949 by Radio Ne Bureau www.americanradiohistory.com

strong AM program structure is to maintain a preeminent place in AM so it can continue to provide money for building up TV. "Get going" tocsin was also sounded by Mr. Coy, who in addition threw out similar advice about FM. Said he to CP holders, "You've got your facilities, now use them."

CRACKING WHIP ON THE LAGGARDS: You can look for more TV grantees who have done little since getting their CPs to be put on FCC griddle. Only thing that has saved most of them thus far is overextended FCC staff. But those in charge say they know who haven't done much on construction, await only completion date extension requests before acting. Laggards without good reasons can expect to be cited, as were Maison Blanche's WRTV, New Orleans (Vol. 4:43) and Wm. Block Co.'s WUTV, Indianapolis (Vol.

4:50,5:3).

If there's any doubt FCC is getting tough, point was hau ered home by this week's denial of Raytheon's extension of CP for WRTB, Waltham, also denied requested co uercial STA. Hearing date was set for Feb. 2 in Washington (Examiner Hugh Hutch- ison). So no action appears to be in sight on CBS (Vol. 4:44) and Meredith (Vol.5:3) applications for purchase of WRTB until Corr+ission decides whether Raytheon can have anything to sell, though CBS is making pitch on urgency of getting its network service into Boston area.

Commission may withdraw CP, throw channel into Boston pot in which 7 seek 2 presently frozen channels (see TV Directory No. 6). Paramount, one of applicants, wanted WRTB extension hearing made part of Boston comparative hearing, but FCC said no, though Comr. Jones voted Raytheon ought to compete with other Boston applicants.

Note: If we seem to be laboring our reports on laggards, bear in mind this isn't a mere crusade on our part; if those now on carpet, others to be cited, had heeded warnings, they would not be in their present predicaments -- with all the headaches, legal costs and risks of losing their franchises involved.

GE's $1 -in METAL -CONED TUBE: General Electric announces 8% -in. picture tube, metal - coned, capable of 39 sq. in. area (vs. 7 -in. tube's normal 26 and 10 -in. tube's normal 52 sq. in.) -- GE's bid for place in low -price market. First of size ever de-

signed, cost of new tube, said tube division chief J. M. Lang, "will probably be no more than the present cost of 7 -in. tube." Thus it's reasonable to ass receivers'

containing them won't cost more than present 7 -in. lines (all under $200). When sets will be out, when GE's Buffalo plant will make tube available to other set makers,

company won't say yet. Nor are engineering details divulged, beyond fact it employs

magnetic focusing and deflection. Meanwhile, GE is continuing full-scale produc-

tion of 10, 12 and 16 -in. tubes for own and customers' use, won't build -;;y more

projection receivers until it's satisfied improvements are in sight. Within 30 days,

too, GE's new 10 -in. table model priced "under $300" (Vol. 5:2) will be released.

TV COVERS ITS FIRST INAUGURATION: TV's biggest and most elaborate "showcase" to date

was Thursday's inauguration in Washington -- the swearing -in ceremony, President

Tr giants address, big parade, elaborate ball and Wednesday night's all-star gala

adding up to top news and entertainment handled on magnificent scale by industry

pool. Associated Press, reporting good reception generally in TV areas, estimated

10,000,000 saw this first presidential inauguration ever televised -- probably con-

servative since this means average of about 10 persons per set in use. By and large,

popular and press verdict on TV coverage was favorable, only real criticism being

too many cameras "flitted" to and fro too much during parade and some announcers

engaged in too much small talk where camera pickups alone might have done better.

We saw actual swearing -in from radio -press -box on Capitol Hill, then hurried

home to watch rest of event, with family and friends, on brand new 16 -in. RCA, one

of first in Washington. Pictures were of superb quality. No doubt about it --

and this is verdict of cross section of ages from 8 to 60: The larger direct -view

image is The Thing. Like bigger cars, with more horsepower and more comforts, bigger

pictures give superior satisfaction. On other hand, for smaller rooms, smaller

groupings, there's also no doubt that the less costly 12, 10 and even 7 -in. provide

real satisfaction. They should, like smaller and cheaper cars, always co».'and an

important place in the TV scheme.


SIGHT AND SOUND Maybe there's smoke where there's fire, but we can

only go by what the principals say-and 20th Century - Fox's Spyros Skouras flatly labels as "false" the recurring reports that his ABC purchase deal is on again (Vol. 4:48, 49). Latest report, in Advertising Age, had film firm not only buying network but signing up president Mark Woods for 5 years at $75,000 a year, executive v.p. Robert Kint- ner for same term at $50,000. ABC topside also denies reports, says trade reporter evidently was confused by recent contracts with its managerial officers filed with SEC. Recent stock sales by ABC executives (Vol. 5:3), 25% budget cut for 1949 ABC network operations, added fuel to persistent rumor mill.

Rumored, too, also apparently without foundation, is sale of Paley interests in CBS to movie or other interests. But CBS's intentness on structural buildup, especially of TV, was manifested more than ever this week by (a) tenor of its TV Clinic for affiliates, (b) signing of Bing Crosby (away from ABC) as latest of stars to latch onto what Variety calls "Paley's Comet." Bing con- tracted for TV as well as AM, as did Jack Benny and Amos 'n Andy, though they're all still to be proved as TV personalities.

Further shakedown at Camden following Frank Fol- som's departure to become RCA president sets up top-level RCA Victor triumverate under executive v.p. J. G. Wilson comprising: J. B. Elliott, v.p. in charge of Consumer Prod- ucts Dept. (radios, records, etc.); L. W. Teegarden, v.p. in charge of Technical Products Dept. (transmitters, tubes, etc.) ; Walter A. Buck, operations v.p. (accounting, finances, etc.). More changes, mostly titular, are in prospect.

TV set output during December's first 2 weeks ran somewhat over 75,000, reliable so that our prediction of an RMA figure of 175,000 for 5 -week month (Vol. 5:1) looks like it will stand easily. RMA final -month and 1948 calendar -year figures are due in week or so.

TV is booming in St. Louis, where dealers report they're currently 1,000 behind in orders. Against NBC's estimate of 14,000 sets in area as of Dec. 1 (Vol. 5:2), Union Electric Co. of Missouri puts figure as of Jan. 1

at 15,500 in homes, 2,000 in public places. In Washington, Television Circulation Committee puts Jan. 1 count at 30,500. [For other Jan. 1 figures, see Vol. 5:3.]

Rep. Lemke (R -N. D.) dropped two bills into Congres- sional hopper this week, both bearing on Maj. Armstrong's low -band FM fight: HR 856, to amend Communications Act to ease appeals to courts from such FCC actions as removal of FM from low band; HJ Res. 65, to ussign 47-50 mc to FM for 5 years.

Lancaster's WGAL-TV, due on air in few months, will probably be synchro-linked (Vol. 4:46-5:2) with NBC's Washington WNBW, also on Channel 4, since it is only about 90 mi. away; it's about 130 mi. from New York's WNBT. Hookup of Cleveland's WNBK and Detroit's WWJ-TV is due in about a week.

Tropospheric tests 'with 507 mc, 375 kw peak radar pulses from NBC's Wardman Park Hotel site in Washing- ton will begin shortly after grant of application filed by RCA this week, Emissions will be omnidirectional, from same antenna used for recent uhf tests (Vol. 4:37 et seq).

Reported in Hollywood Daily Variety: Los Angeles' KLAC being bought for $450,000 by Ralph Atlass, principal owner of WIND, Chicago (as soon as Thackrey-Warner deal is finalized); MGM ready to sell its FM station ICMGM for whatever it'll bring, write it off as a bad investment.

First 3 -speed record player was demonstrated Tues- day in Chicago by Scott Radio Laboratories. Although sentiment at first was that it couldn't be done practically (Vol. 5:2,3), Scott expects to reach full production next month, offer unit to Scott set owners as replacement for existing turntables. Player has 2 pickup arms, one for conventional 78 rpm, other for Columbia's 331/3 or RCA's 45 rpm. For latter, brass collar is placed over spindle to accommodate 11/2 -in. center holes. All LP records (both Columbia's and RCA's) must be played manually on Scott turntable; conventional records can be stacked.

"We are probably now closer to the profit side of the ledger than any station in the country," says director John Balaban of Chicago's WBKB. And he attributes it largely to station's new "Multiscope" device for showing weather reports, time, AP news tape, using only a projectionist-no studio, cameras or engineers. WBKB has sold 21 daytime hours each, weekly, to Philco and Kaiser -Frazer, is dickering for sale of 2 more hours daily to a third sponsor. DuMont and Philadelphia's WCAU-TV have done much the same sort of programming, selling spots during daytime. Balaban calls it "answer to a television operator's prayer [that] can put any station close to the break-even point."

Not yet grantees or applicants for TV, but their attendance indicating probability of applications, were these technicians among the 60 attending RCA's TV technical training seminar in Camden this week : J. W. Keller Jr., WKOK, Sunbury, Pa.; J. T. Hetland, WDAY, Fargo, N. D.; E. L. Markman, WSTC, Stamford, Conn.; D. G. Sinclair, KFVD, Fort Dodge, Ia.; G. W. Fordham, KFKU, Lawrence, Kan. CBC had contingent of 4, and Canada also registered W. J. Carter, CKLN, Windsor; C. Eastwood, CFRB, Toronto; Chester Beachill, CFRA, Ottawa; G. E. McCurdy, McCurdy Radio Inc., Toronto; George Cuthbert & J. L. Bateman, Famous Players Canadian Corp.

Sidelights on biggest TV event yet-Jan. 20 presidential inauguration: Public places and schools with TV sets, to say nothing of private homes, overflowed with viewers. New York's Paramount Theater, using large -screen TV, showed it to audience of about 3,600. Networks sent film recordings, edited, to their non -interconnected affiliates, who got it on air faster than newsreels could get to theaters-and with much more footage. AP and NBC claimed record in moving wirephoto to AP newspapers only 10 -minutes after oath -taking, shooting picture off kinescope in Radio City.

Handy statistical analysis of 8 leading TV manufacturers, in tabular form and with usual brokerage house commentaries, is contained in Jan. 13 Fortnightly Market and Business Survey published by E. F. Hutton & Co., 61 Broadway, New York. Companies covered: Admiral, Avco, Emerson, Magnavox, Motorola, Philco, RCA, Zenith. Special analysis of Zenith, with emphasis on its TV prospects, is being distributed by Eastman, Dillon & Co., 15 Broad St., New York.

Zenith got turned down on request to continue operation of WEFM, Chicago, on 45.1 mc in old FM band. FCC said, in effect: "We've authorized no one, not even Maj. Armstrong, to continue low -band operation. Armstrong got his continuance (Vol. 5:2) from the courts, not us." Pre- sumption is that Zenith can seek similar authorization from court.

Television Fund Inc., first investment trust specializing in radio -TV -electronics stocks (Vol. 4:35,51) declared 10e dividend Jan. 13, payable Feb. 15 to holders of record Feb. 5. Net assets of the Fund, which started Sept. 8, now amount to $1,010,384, president Tripp stated.


NETWORK TV SPONSORSHIPS

As of Jan. 21, 1948

An times EST. Figure in parentheses is number of stations taking show live (kinescope recordings also indicated).

NBC Sponsorships RCA Victor Co., Kunz, Fran & 011ie, Mon. -Fri., 7-7:30 p.m.,

thru J. Walter Thompson (11). Originates in Chicago. Camel Cigarettes, Newsreel, Mon. -Fri., 7:50-8 p.m., thru Wm.

Esty (14). Chevrolet, Chevrolet on Broadway, Mon., 8:30-9 p.m., thru Camp-

bell -Ewald (7 plus 11 kine). Colgate, Colgate Theater, Mon., 9-9:30 p.m., thru Wm Esty (7 plus

9 kine). Firestone, Americana, Mon., 9:30-10 p.m., thru Sweeney & James

(7 plus 7 kine). Gillette, boxing, Mon., 10-11 p.m., thru Maxon (7). Texas Co., Texaco Star Theater, Tue., 8-9 p.m., thru Kudner

(14 plus 8 kine). Proctor & Gamble, I'd Like to See, Tue., 9-9:30 p.m., thru J.

Walter Thompson (7). Motorola, Believe It or Not, Tue., 9:30-10 p.m., thru Gourfain-

Cobb (7 plus 7 kine). Starts Feb. 15. Mason Candy Bars, Howdy Doody, Wed., 5:45-6 p.m., thru Moore

& Hamm (14). Bates Fabrics, Girl About Town, Wed., 8-8:20 p.m., thru Sawyer

(7 plus 7 kine). Vick Chemical, Picture This, Wed., 8:20-8:30 p.m., thru Morse

International (7). Kraft Foods, Television Theater, Wed., 9-10 p.m., thru J. Walter

Thompson (14). Oldsmobile, NBC Newsreel, Wed., 10-10:15 p.m., P. B. Brother (8). Cluett, Peabody & Co., Arrow Show, Thu., 8-8:30 p.m., thru Young

& Rubicam (7 plus 7 kine). Swift, Lanny Ross Show, Thu., 8:30-9 p.m., thru McCann- Erick-

son (7 plus 7 kine). Gulf Oil, Bob Smith Road Show, Thu., 9-9:30 p.m., thru Young

& Rubicam (7 plus 6 kine). Bigelow -Sanford Carpet Co., Bigelow Show, Thu., 9:30-10 p.m.,

thru Young & Rubicam (14 plus 5 kine). Unique Art Mfg. Co., Howdy Doody, Fri., 5:45-6 p.m., thru Moore

& Hamm (6). Admiral Radio, Broadway Revue, Fri., 8-9 p.m., thru Kudner (14

plus 7 kine not including DuMont). Starts Jan. 28.

Bonafide Mills, Stop Me If You've Heard This One, Fri., 9-9:30 p.m., thru S. L. Leon (7 plus 7 kine). Starts Jan. 28.

Lucky Strike Cigarettes, Your Show Time, Fri., 9:30-10 p.m., thru N. W. Ayer (7 plus 14 kine).

Gillette, boxing, Fri., 10-11 p.m., thru Maxon (14). Chesterfield Cigarettes, Supper Club, Fri., 11-11:15 p.m., thru

Newell -Emmett (11). General Foods (Jello), Author Meets Critics, Sun., 8-8:30 p.m.,

thru Young & Rubicam (7 plus 7 kine). General Foods (Maxwell House Coffee), Meet the Press, Sun.,

8:30-9 p.m., thru Benton & Bowles (7 plus 7 kine).

Philco Corp., Television Playhouse, Sun., 9-10 p.m., thru Hutchins Adv. (14 plus 12 kine). Goes on alternate Sundays starting Jan. 23.

Disney Hats, Review of the Week, Sun., 10-10:30 p.m., thru Grey Adv. (11 plus 9 kine).

CBS Sponsorships Lipton, Arthur Godfrey Talent Scouts, Mon., 8:30-9 p.m., thru

Young & Rubicam (4). Gulf Oil, We the People, Tues., 9-9:30 p.m., thru Young & Rubi -

cam (4). Chesterfield Cigarettes, Godfrey & Friends, Wed., 8-9 p.m., thru

Lennen & Mitchell (9 plus 12 kine). Ballantyne Beer, Tournament of Champions (boxing), Wed., 10-11

p.m. thru J. Walter Thompson (9). Edgeworth Tobacco, Sportsman's Quiz, Fri., 7:10-7:15 p.m., thru

Warwick & Legler ( 5) . General Electric, Riddle Me This, Sun., 8:30-9 p.m., BBD&O (5). Emerson Radio, Toast of the Town, Sun., 9-10 p.m., thru Blaine -

Thompson (7 plus 2 )cine.). Goes on alternate Sundays, began Jan. 16.

Barbasol, Week in Review, Sun. 10-10:15 p.m., Erwin Wasey (5). Camel Cigarettes, Madison Square basketball, varying times, thru

Wm. Esty (3). Camel Cigarettes, Golden Gloves boxing, varying times, thru

Wm. Esty. Originates in Chicago Feb. 25. Ford, Ford Theater, Sun., 7:30-8:30 p.m., thru Kenyon & Eckhardt

(4 plus 5 kine). Is presented once a month, usually second or third Sunday.

CBS also has sold Dione Lucas Cooking Program (now Thu., 7-7:25 p.m.) to French's Mustard and Scott Towels, thru J. Walter Thompson, to be fed live to 5 stations. Time not determined.

ABC Sponsorships A. Stein & Co. (Paris garters), Identify (sports quiz), Mon.,

9-9:15 p.m., thru Louis A. Smith & Co. (10 plus 2 kine). Starts Feb. 14.

Lionel Corp. (toy trains), Tales of the Red Caboose, Fri., 7:30-7:45 p.m., thru Reiss Adv. (4).

Bristol-Myers, Break the Bank, Fri., 9-9:30 p.m., thru Doherty, Clifford & Shenfield (11).

Toy Guidance Council (children's toys), Hurray for Play, Sun., 6-6:30 p.m. thru Reiss Adv. (10 plus 10 kine). Starts March 6.

Kellogg Co., Singing Lady, Sun., 6:30-7 p.m., thru N. W. Ayer (11). Starts Feb. 13.

Edelbrew Brewery, Bowling Headlines, Sun., 10:30-10:45 p.m. thru Gordon-Mottern (4). Starts Feb. 13.

DuMont Sponsorships Allen B. DuMont Laboratories Inc., Gus Edwards' School Days,

Tue., 9-9:30 p.m., thru Buchanan (16 plus 5 kine). Allen B. DuMont Laboratories Inc., Your Magic Window, Thu.,

9-9:30 p.m., thru Buchanan (16 plus 5 kine), Admiral Radio, Broadway Revue, Fri., 8-9 p.m., thru Kudner (10

plus 7 kine not including NBC). Starts Jan. 28. Old Gold Cigarettes, Amateur Hour, Sun., 7-8 p.m., thru Lennen

& Mitchell (17 plus 2 kine).

Personnel notes: Dr. A. V. Astin, formerly asst. chief,

named chief of Electronics Division, Bureau of Standards, succeeding late Harry Diamond ... Bob Swezey, ex -Mutual v.p. and gen. mgr., becomes executive v.p. of WDSU and

WDSU-TV, New Orleans, succeeding Fred Weber, also an

ex -Mutual v.p., who sold his station interests recently to

Edgar B. Stern family Donald A. Norman promoted to

asst. mgr. of WNBC-WNBT, New York, under Tom Mc-

Fadden; John C. Warren named sales mgr.; Harvey Gan-

non, service -traffic mgr. . . . Vincent A. Francis appointed ABC San Francisco sales mgr., including KGO and KGO-

TV . . . RCA broadcast -TV sales names these new field

representatives: Russell C. C. Dubois Jr., Cleveland; John W. Hillegas, Atlanta; Walter Varnum, Dallas; John P.

Riley Jr., Seattle . . . R. W. Wassenburg promoted from sales to operations mgr. of KPIX, San Francisco ... Helen M. Korday promoted from NBC employment manager to

new post of TV personnel supervisor.

Nothing wrong with simulcasts of such "think" shows

as Town Meeting of the Air (ABC), American Forum (MBS-WOIC), or such features as We the People, Arthur Godfrey Talent Scouts (CBS -TV) and Chesterfield Supper Club (NBC -TV) -yet they're relatively few thus far in

TV, despite NBC's predicted "gradual fusion" (Vol. 4:7, 13). Washington's WOIC on Feb. 21 starts simulcasting Fulton Lewis' nightly MBS broadcasts, 7-7:15 EST. Latest ace AM commentator turning to TV is CBS's Quincy Howe, who will telecast nightly 7:30-7:45, starting Jan. 22.

Sponsor notes: Bigtime radio advertiser Proctor &

Gamble, instead of leaning on its advertising dept., has set up subsidiary called Proctor & Gamble Productions Inc., $1,000,000 Ohio corporation, to handle all radio -TV programs and movies . . . Goodall Fabrics is offering its retailers series of films and programs for local TV place- ments during spring -summer seasons; stores get program material free but they must pay for TV time . . . Kidder, Peabody & Co. (brokers) buys Kieran's Kaleidoscope films from International Tele -Film Productions for placement on Boston's WNAC-TV, Mondays, 7:30 p.m.; other sponsorships also being arranged . . Goebel Beer signs Harry Heilmann to simulcast 1949 Detroit Tiger home games via WJZ-TV . . . Kelvinator sponsoring 20 -game USC -UCLA basketball games on KLAC-TV in $15,000 package deal,

For TV's Hall of Ignominy, we nominate: Edgar Ber- gen, for an incredibly bad performance at an otherwise top -hole Inaugural Gala program Wednesday, which brought the greatest array of talent ever to come before TV cameras. And Henry Wallace lieutenant, ex -New Deal trust -buster O. John Rogge, for ineffably bad manners and bad taste, touching on indecency, during appearance on Author Meets Critics last Sunday --the sort of sex stuff that doesn't belong on radio or TV, could get it into trouble, puts burden on monitor to do some quick cutting. For bad manners, offensive TV personality, left-winger Rogge is matched, in our book, by right-wing columnist George Sokolsky, heard also on Author Meets Critics.


TV's IMPACT ON RADIO & THE MOVIES: Let the oracles, thepund,its and the wishful

thinkers say what they will, these simple facts stand out as TV races through its

fourth postwar year with every prospect of adding at least 2,000,000 more homes to the 1,000,000 -plus already enjoying its service:

(a) Every TV viewer is one less listener to the present aural radio system (Vol. 4:7,12,36) -- with all that that portends for the $400,000,000 business of broadcasting, to say nothing about the obvious changes already being wrought in radio set manufacturing and marketing.

(b) TV families go to movies less often (Vol. 4:24). TV's still relatively restricted service areas and the paucity of homes with TV sets have kept this from being felt as yet at the boxoffice -- but you don't need surveys, eloquent as they are, to point out the plain fact. Ask any TV family.

Only time will truly tell whither all this is leading, but right now it'S causing the more farsighted among the broadcasters and motion picture folk plenty of concern. Like Mark Twain's weather, everybody's talking about it -- but it isn't

quite true that nobody's doing anything about it.

On the broadcasters' part, all but 12 of the 54 presently operating TV stations are identified with broadcast station or network ownership (TV Directory No. 6); all but 13 of the 70 pending CPs; all but 112 of the 311 pending applications. In other words, though relatively few of the 2,131 AM stations authorized as of Jan. 1 (see our 1949 AM Directory) are in TV as yet, AM enterprisers are still the domi - n<: t factors in the field. And many more will take the plunge, once vhf freeze and uhf policy are resolved by FCC.

Among the theatrical fraternity, a mere handful of top movie moguls seem to be particularly concerned -- with only slight murmurs from the stage world (whose denizens are welcoming the new opportunities TV offers in drama and variety) or from the sports world (getting its share out of selling TV along with radio rights). Among lesser movie interests, chief activity is centered on how to produce and sell film subjects, old and new, to the still -infant TV industry, with its 4 little networks, its 54 stations, its prospective 90-100 by year's end -- nearly all operating deeply in red and affording a very narrow and not very lucrative syndication field. More than 300 firms, mostly small film owners and producers, already offer their wares to TV (see Part 7, TV Directory No. 6).

Among top movie producers, Parrount and Warner Bros. alone are in the telecasting swim (but only ankle-deep) by way of their scant holdings of stations and their large -screen theater TV experiments. Twentieth Century -Fox, seeking permis- sible limit of 5 stations and once proposing to buy up ABC (Vol. 4:48,49), is still on outside looking in, though also assiduously working on large -screen theater TV. As for organized producers, their MPA (Eric Johnston) has been less active in TV research and advice than the broadcasters' NAB, which at least has made a valiant stab at fact-finding with its Batson "reports on the visual broadcasting art."

Among the exhibitors, a handful are station grantees or applicants. Theatre Owners of America (Gael Sullivan) holds board meeting in Washington Jan. 26-27 to discuss theater TV, possible station ownerships. And then there's the peeping but persistent voice -in -the -wilderness of the Society of Motion Picture Engineers, whose TV Co'nittee in current report once again warns producers, distributors and exhibitors to "get into TV before it's too late," pl::ups hard for theater TV, points out that in another year they won't be able to get into the spectr_:® r

LAWYERS TALK DOWN MULTIPLE RULE: Maybe they're thinking wishfully -- certainly there's nothing official yet to back them up, save logic of situation and tenor of questions from co uissioners and FCC counsel at en banc hearing -- but some lawyers think FCC's intention to tighten its multiple ownership rule may have been a little shaken during Monday's oral arguments. Proposed rule would limit ownership by any one entity to 7 AM, 6 FM, 5 TV stations (Vol. 4:34). FM and TV limitations are already in effect. New rule also fixes graduated scale for less -than -control.

Idea is that high stakes involved in TV, especially foreseeable need of "selling" capital on going into smaller markets with uhf, may well encourage some


applic~.ts to fight rule through courts and get decision on FCC's authority to fix arbitrary ownership limits. Not so many months ago, when FCC was begging for then reluctant vhf applicants, there was disposition among certain co +issioners, now resigned, to lift 5 -limit on TV. Even now, it's felt lawyers' arguments have sowed doubts in minds of several commissioners that rule can be sustained in courts.

l,L

Strongest objections c.'e from multi -owners ABC, CBS, Paramount, Fort Indus- try. Principal arg '.gents: (1) Co'.-unications Act gives FCC no authority to fix specific numbers; it's up to Congress or perhaps anti-trust division of Dept. of

Justice. (2) Figures come out of the hat. Why 6 FMs, when more FMs can be built than AMs? How can figure be set for TV when we don't know how many of what kinds of stations will be quarried out of uhf? (3) Rule isn't likely to encourage expansion of new broadcasting services, e.g., it may take many uhf TV stations to render service comparable with that of vhf -- through satellites, polycasting, etc. (4) Setting date of Jan. 1, 1953 "to permit orderly disposition of interests" puts some applicants "under the gun." For example, if Paramount becomes divorced from its theater - owning subsidiaries, Paramount and theaters could all apply for maximum; but meanwhile all of its applications are being denied. Likewise, Chicago's WIND, an early applicant, said it had been in good position for TV grant without hearing, but FCC

held up action pending Leslie Atlass' decision on dropping either minority ownership in WIND or his job with CBS -- so now it faces competitive hearing vs. CBS, Zenith,

Chicago Sun -Times.

CBS made point of fact most of its profit came from ownership of AM stations, that it needs all of them to support costs of TV pioneering. Next step is

filing of final briefs, by Jan. 31, then FCC decision.

NEWS NOTES ABOUT THE TV TRADE: Emerson has taken over manufacture of 3 Brunswick TV sets, for which it had been supplying chassis, has reduced their prices and will market them under its own name. They're all 10 -in. models: Kensington console com-

bination, cut from $795 to $599; Gascony consolette, from $495 to $399; Nanking con - solette, from $575 to $449.50. Unconfirmed reports have it that Brunswick intends to concentrate on fine cabinets for other radio -TV manufacturers, though will continue 15 -in. TVs in period furniture.

Other news notes of the TV trade: Observe how many of the big-n.ee set pro-

ducers are TV network sponsors (see listings in Sight & Sound. Notably absent:

Crosley, Magnavox, Zenith...Philco's new set line, as unveiled in New York Jan. 19,

was as we reported in Special Report (Vol. 5:2), except Model 1480 at $850 is s.le

as 12 -in. console combination Model 1280, but is $25 cheaper; 16 -in. Philco model

will be put on market next month...Hallicrafters has new 10 -in. TV chassis, for cus-

tom or ham installations, priced at `4169.95 (less CR tube); $8.50 more for 12 -in.

bracket; 10 -in. tube retails around 35, 12 -in., $75...DeWald announces 16 -in. con -

solette with 27 tubes plus 3 rectifiers to sell for $495, deliveries in next few

weeks; DeWald's 10 -in., at '4299.50, contains 22 tubes as against 29 in its 375

model...Sonora filed voluntarily plan of reorganization in Chicago Federal district

court Jan. 20 under Chapter XI of Bankruptcy Act, said creditor claims are approxi-

mately $250,000 while company's net worth exceeds $300,000 -- so will pay claims in

full if plan is approved. President Gerl said 70% of 1949 production will be TV.

Corning Glass Works is now s.rpling tubemakers with 16 -in. blank, weighing

about 20 lb., produced by new semi -mechanized method, which it claims will be better

and cheaper than metal-coned...Solotone Corp., 2281 W. Pico, Los Angeles, is another

coin machine maker out with jukebox TV, shown at Chicago Coin Machine Show last

week. It gives choice of all local TV programs, 4 radio programs or 10 records --

6 minutes for 5 cents. TV units are placed about room, but audio is piped to indi-

vidual seats or booths, so that all can see but only those who pay can hear...Indus-

trial Television Inc., Clifton, N.J., is now producing multiple antenna systems for

apartment houses, hotels, dealers, etc., licensed by Amy, Aceves & King...U.S. Tele-

vision is reported cutting price of 12 -in. consolette from $524.95 to $449.50; 15 -

in. combo console, from $1,095 to $895 (first cut was from $1,495); UST says its

$625 consolette, which uses 15 -in. glass or 16 -in. metal tubes interchangeably, will

reach market next week.


MARTIN CODEL's


OF THE



ARTS AND INDUSTRY

1-0 and FM Reports

-..agi ̂ `. !! ;' . 11+.+`-Vl+++++11++r1l+rllrll+1!T PUBLISHED WEEKLY DY RADIO NEWS BUREAU, 1519 CONNECTICUT AYE. N.W., WASHINGTON 6, D.C. TELEPHONE MICHIGAN 2024 VOL. 5, NO. 5

January 29, 1949

ON BUSTING TV's UNBORN TRUSTS: FCC's little coterie of bleeding hearts have come forth with a new trust-busting alarum: "Keep the motion picture industry out of TV! On ground that U.S. Supreme Court anti-trust decision last May against producer ownership of theaters (Vol. 4:29) also raises question of producers' and exhibitors' qualifications for station ownership, they persuaded FCC this week to put on temporary license Paramount's WBKB, Chicago, and KTLA, Los Angeles, and DuMont's WABD, New York (because of Paramount's minority stockholdings in DuMont).

Innocent - nouncement merely says "pending examination of the qualifications of the licensees in the light of the decision of the Supreme Court in U.S. vs. Para- mount Pictures Inc." Their point is that Cofi»funications Act (Sec. 311) gives FCC power to grant to or withhold radio licenses from anyone found guilty under anti- trust laws. It's explained this week's action was taken only because these particular licenses happened to come up for renewal at this time. Implication, though, is that all movie licensees and applicants may be involved. Indeed, one staffman was heard to remark, while the proposed ABC-Fox deal was in the news recently (Vol. 4: 48,49), that "it will never get by us."

So an FCC legal coterie, already under Congressional scrutiny, ever crying about staff shortages and overwork, ostensibly committed to FCC's policy of encour- aging venture capital into TV, now hints if it does not threaten a "crusade" obviously as futile as its phoney but irritating anti -newspaper -ownership campaign of some years ago. Oddly enough, on same day this "examination" was ordered, FCC authorized wealthy Wometco chain movie interests to take over and operate Miami's WTVJ (see story, p. 3). And no one, save perhaps the zealots, believes that either the Truman Administration, or the FCC as now constituted, has any idea of discouraging free and natural flow of capital and know-how into the budding field of telecasting.

Note: If FCC legalists felt legally bound to "investigate" possible effect on radio of Supreme Court ruling in theater cases, it might just as well have been done quietly and without the open threat of a Damocles sword over licensees. Prone to be overlooked, too, is fact that 5 -station limit rule, if it sticks, precludes remotest possibility of anybody's monopoly in TV.

COMPETITION -WITH NO HOLDS BARRED: Ever since color TV fracas was resolved by FCC early in 1947 (Supp. 49), little love has been lost between CBS and the RCA -NBC f. ly. Today, with RCA -NBC well in the lead in TV, feelings are more intense than ever. Small wonder, what with CBS's raids on NBC's talent and RCA's foray into the LP record field with 45 rpm non -interchangeable with Columbia Records' 33 1/3 rpm.

It's a war of Titans, CBS drawing blood recently by winning away Jack Benny, Amos 'n' Andy, Red Skelton, Edgar Bergen -- and supposed to be setting its sights now for Bob Hope and Fibber McGee & Molly. To say nothing of taking Bing Crosby away from ABC. And, of course, getting several months' j up on RCA with its LP.

What next? Newly upped (from 5 to 50 kw) KFRE, Fresno, Cal. moves to CBS network Feb. 20 as its 24th maximum -power AM station -- weaned away from ABC. This may or may not augur further efforts on CBS's part to build up its AM (and TV) facilities at expense of its rivals. Meanwhile, at NBC, the accent is on TV -- and in this field CBS has long way to go to catch up. Young, smart, aggressive CBS top-

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kicks aren't letting grass grow, though -- albeit for quite some time it looked as though they were in bad back seat position.

Now, listening to CBS executives at last week's TV Clinic for affiliates, in their intense enthusiasm and intensive plans for TV, they sounded for all the world like NRC's Frank Mullen of a year or so ago, even like RCA's David Sarnoff today -- only more so. They even gave out that CBS will go into daytime TV early this spring, starting telecasts at 8 a.m. -- a field in which DuMont has led way (Vol. 5:3). At meetings with broadcasters and advertisers and agencies through the week, CBS repeated the refrain: "TV is a highly practical advertising° medium now." And to its broadcast affiliates: "Get going in TV -- quickly."

You can expect CBS's new big -name stars and other shows to go in for more and more simulcasting, a la Arthur Godfrey, We the People, etc. NBC made big splash year ago about simulcasts (Vol. 4:7), but fact remains its rivals are showing way in field of look -and/or -listen, on which eventual broadcast structure may largely rest.

ABC hasn't copped off as many TV program hits, or c000fiercials, as its rivals -- but it's contentedly rubbing its hands over its foresight (which CBS didn't have) in getting TV outlets of its own in top 5 markets. But rumor won't down that it's "on the block," the trade journal Variety insisting "Ed Noble is anxious to sell." DuMont, of course, goes its own quiet and relatively modest way, confident the whole radio structure must come to TV, strongly entrenched on the profitable manufacturing side, owning 3 well -placed stations, turning deaf ear to all purchase offers.

Mutual is in anomolous position -- not yet in TV per se, but with 2 of its major stockholding interests having TV stations in New York (WPIX and the to -be - built WOR-TV), latter also having CBS -affiliated station in Washington (WOIC). In Chicago, another stockholder owns WGN-TV, in Boston still another owns WNAC-TV -- but these are also CBS -TV and DuMont affiliates. And Cleveland stockholder WHK is presently frozen out of TV because it moved too slow; while Don Lee's KTSL is too far away to cut any ice yet in the network picture. MBS talks about this "nucleus" -- but simple fact with 4 such a head start, MBS looks like a very poor fifth starter, if indeed there ever is room for a fifth.

Mergers of interests, if not property, may take place in ensuing years -- quite probable. Meanwhile, first -starter, first firm -believer NBC is still on top, with just about twice as many co'iercials as all others combined (Vol. 5:4) and with RCA pioneering, brand reputation, know-how and pocketbook staunchly back of it. But

pace at which CBS is going to build up talent -program structure for TV as well as AM, ease with which it raised $5,000,000 Prudential loan for expansion (Vol. 5:4), its history of live -wire activity, all betoken continued intense competition. And with no holds barred, apparently -- even the possibility CBS may yet have its brand name on TV sets of its own manufacture.

TV's 'AWESOME APPETITE' FOR FILMS: Mostly small fry by Hollywood standards, but con- vinced their product is vital to TV station operation, some 200 film producers and distributors met in New York's Hotel Biltmore Monday under auspices of Televiser Magazine, complained irritably that the TV industry seems to regard them as step- children, yet stood ready to feed TV's awesome appetite for program material. Only dozen or so station folk were registered, attendees being largely from New York. Chief points discussed: (1) Film suppliers are still sweating out contract legali-

ties, via their National Television Film Council. (2) Educating stations about sheer mechanics of smooth film handling and distribution is important task at hand. (3)

New, fresh productions cost too much to be amortized by mere 50 -odd station in 30-

odd markets at prices they will now pay. (4) Local stations must continue to look to films for easier progra 'ing, greater returns, since they haven't live -program resources of national networks, from which they'd get meager payments anyhow. (5)

Film folk will continue to supply stations with film they can afford -- good and bad. Note: Further attesting TV's voracious appetite for film, CBS's Wm. Paley is quoted from Hollywood as estimating that TV in few years will provide market for 5,000 hours of film annually, whereas Hollywood's current total yearly output of

features, westerns and shorts runs something less than 650 hours.


SIGHT AND SOUND It's still mystery why FCC is doing nothing about

filling post of chief engineer, vacant ever since George Sterling was elevated to commissionership year ago-especially now that chairman Wayne Coy is firmly in saddle with Truman Administration. There's no plan to promote from ranks, so Commission might at least "put finger" on

some outstandingly qualified engineer-perhaps Don Fink, editor of Electronics; Lloyd Berkner, now with Carnegie Institute; Ralph Clark, ex -Ring & Clark, now with Re- search & Development Board, or any one of a dozen among the consulting engineering fraternity we could name who might be persuaded to take the job.

"No comment" from CBS on trade reports that part of its Bing Crosby deal includes purchase of 25% of Crosby Enterprises Inc., holding company for crooner's theatrical and other business activities. But it was in- sisted that, even if story is true, fact Crosby is personally an applicant for TV stations in Spokane, Tacoma, Yakima (TV Directory No. 6) would have no bearing on CBS's own pending TV applications (Boston, Chicago, San Fran- cisco) under 5 -limit rule. Considering dead seriousness of CBS's competition, plus FCC propensity for scrutinizing interlocking associations, CBS legalists could be wrong.

Duplicated clear channels, 50 kw power limit, are recommended in 16-p. interim report of Senate Interstate Commerce Committee subcommitteemen Tobey (R-N.H.) and McFarland (D -Ariz.) published this week. Friday night, Senator Johnson (D -Colo.), chairman, promised independent broadcasters in Chicago he'd fight clear channels and "superpower." Subcommittee report also recommended FCC reorganization along functional lines but pointed out weaknesses of panel system (Vol. 5:3); inti- mated TV allocations retarded FM and that FCC relies too much on industry sources for technical information; upheld FCC's right to look into program structure.

As prelude to network daytime TV, which DuMont started and is continuing via coaxial, CBS's New York WCBS-TV will sign on at 8 a.m., starting in April, v.p. Jack Van Volkenberg told admen Monday; this means 90-100 hours per week of programming, he said. NBC's New York WNBT on Feb. 1 starts signing on at 2:30 p.m. (Vol. 5:3). ABC hasn't yet made any plans for daytime TV other than its New York WJZ-TV housewives' show, Market Melodies, Mon. -Wed., 11 a.m.-1 p.m.

Theatre Owners of America got deadly serious about exclusive theater TV, its board wrestling with question of how to get frequencies and where during weekend meeting in Washington. TOA committee on TV (Mitchell Wolfson, WTVJ, Miami, chairman) decided to recommend to board that TOA seek frequencies for movie -TV, also urged theater owners individually to apply for TV stations if they can. Board's decision may find TOA picking up SMPE plan (Vol. 4:44) for exclusive theater -TV channels in uhf bands.

Reported as step toward city -operated TV station (presumably uhf, since all New York's 7 vhf are assigned), was Mayor O'Dwyer's appointment Friday of ex -newsman Clifford Evans at $7,000 salary as "supervisor of TV" for the city's radio system which now comprises WNYC and WNYC-FM. Unit was given budget of $17,822, will have 6 employes, including $5,000 cameraman.

Brochure urging advertisers into TV, listing 12 specific reasons, is available from ABC sales dept. Argu- ments in 20-p. booklet: "Get experience now, while circulation and talent rates are low . . . Line up valuable time franchises while they are still available .. . TV, combining sight, sound, and action, produces a greater selling impact than any other advertising medium today."

It's much too early to gauge effect of "Larger Pictures, Lower Prices" (Vol. 5:2) on TV set market, for RCA's 16 -in, table model is still in limited production, hasn't been distributed in quantity yet: DuMont's 15 and 20 -in, models are still class items, beyond ordinary family's purse; and other set makers aren't out with lower -priced units yet. So trade reports of "jitters" in the market seem premature, though Retailing does tell of one New York retailer being offered 1,000 TV sets (brand and sizes not stated) at 15- 18% off list price by manufacturer; of classified ads offering 23% off list on sets with smaller tubes; of stores going heavily into sales of "closeouts," "demonstrators" and "floor models." Retailing also reports from Philadelphia that customers are beginning to return sets purchased as recently as Xmas-"suddenly finding fault . . . as soon as new larger models are announced." In New York, samplings of 16 -in, sets went to dealers Friday, consumer deliveries to start in week or two. One appliance chain store executive was quoted in Times as saying he was ordering "normal quota' of smaller screen sets (1) because price spread between them and 16 -in, is still too great to eliminate huge market among consumers who don't want to spend more than $350, and (2) because 16 -in, picture is too large for any but spacious living rooms.

Report on Admiral, digested from Jan. 26 TVall Street Journal: Shipped first TV set just year ago, now equipped to turn out 400,000 this year, production at present 1,200 per day and expected to hit 1,500 before end of March (about 200 per day being 7 -in. units). Gross sales last year said to have exceeded $66,000,000, may reach $100,- 000,000 this year, about 55% being TV, 35% "white goods" (refrigerators, appliances, etc.), only 10% radios. Earn- ings understood to top $4 per share in 1948. Stock last year climbed from low of 7 to 22%, closing year at 19.

Says report on Zenith by Eastman, Dillon & Co.: "Its television division [is] expected to be an earnings factor in the third quarter ended Jan. 31, 1949 of the company's fiscal year, and from then on should be of increasing importance." Management won't divulge current output, but report estimates it will gradually increase to 1,000 per day. Approximately 5,000 workers now employed; estimated 50-75% will be working on TV set production by second quarter of this year.

Sylvania's president Don Mitchell, in revealing Jan. 28 that Sylvania may issue additional common stock to finance its TV expansion, stated that at end of 1948 company was producing picture tubes at rate of 500,000, expected further increase this year. Earnings will reach new high for 1948, he added. As of Sept. 30, 1948 it has 1,206,550 shares of common outstanding.

Emerson's Ben Abrams, following Jan. 26 board meeting at which he was presented company's 10,000,000th radio, said earnings in fiscal year ended last October were highest in company's history, attributed partly to TV; though only 25% of 1948 dollar volume was TV, sales now run about 50%.

Promising "simplified and improved TV camera at a considerably lower cost than those heretofore available," Television Equipment Corp., 238 William St., New York, is offering 300,000 shares of common at $1 through Henry P. Rosenfeld Co. New corporation (Vol. 4:48) is headed by John B. Milliken, president, ex -UST; Leonard Mautner, v.p., ex-DuMont; Wm. Brown, secy., ex -RCA Labs.

Technical discussion of TV synchronization in Feb- ruary Electronics reflects Editor Donald Fink's excitement over system. In same issue, he frowns at circular TV pictures, says they waste some 40% of transmitted information, thus, spectrum.


TV will woo away from newspapers and radio considerable national advertising, New York State Publish- ers Assn. Committee predicted at convention in Syracuse recently, Statement is at variance with opinion of New York Times publisher Arthur Hays Sulzberger, who sees newspapers primarily as purveyors of information, TV as entertainment, thus not particularly competitive (Vol. 4:39). Committee also felt, however, that TV will stimulate newspaper circulation. Committee's chairman was Ernest L. Owen, of Newhouse -owned Syracuse Post - Standard which holds CP for WSYR-TV. Nation's newspapers, like radio, hit all-time high in ad volume in 1948.

Network sponsorship notes: CBS -TV has signed Philip Morris as sponsor of Tex & Jinx McCrary, husband - and -wife show, starting Jan. 31, Mon. 8-8:30 p.m.; also Scott Paper Co. is taking 8:15-8:30 p.m. se. ent of Dione Lucas' To the Queen's Taste, cooking school, Thu., starting Feb. 3, with 8-8:15 about to be sold . . . Jack Benny may first appear on TV in March via special Wed. night show on KTTV, Hollywood, presumably to be seen via film in East; CBS also readying Edgar Bergen for TV debut soon, possibly for Coca Cola, also Robert Q. Lewis comedy show . . NBC-TV Camel Newsreel, 5

weekly, 7:50-8 p.m., expires Feb. 11, and Camel probably will take 7:45-8 p.m. for NBC newsreel, live subjects.

TV sponsors and merchandisers: Ralston Purina's Torn Mix program on MBS has had 500,000 plastic toy replicas of RCA's table model 8TS30 manufactured, is offering them as boxtop premium; peephole in tiny "set" enables kids to see cartoons on miniature film . . . Sight - master Corp. is buying Symphony Hall Mon. 8-9 p.m. on WQXR, New York to promote its TV sets . . . Bowery Savings Bank new sponsor on WNBT, New York . . .

Reiser Co. (Venida hair nets, Jiffy pins) buying participations in Maxine Barratt's And Everything Nice on WABD, New York . . . WLWT, Cincinnati, will alternate Cincinnati Reds games with WCPO-TV, due on air in May or June, Burger Brewing Co. sponsoring, Waite Hoyt handling . . Hochchild Kohn & Co., dept. store, with Good Housekeeping fashion dept., bought 3-3:30 p.m. Jan. 26 on WBAL-TV to telecast live mannikins modeling dresses displayed in March issue of magazine . . . Local talent show from stage of Salt Lake City's Uptown Theater is new feature on KDYL-TV, Thu., 8:30-9 p.m., sponsored by Packard -Bell radios.

More TV viewer surveys (Vol. 4:52): Duane Jones ad agency, studying 1,580 responses from TV owners, finds 74.1% saying they bought drug or grocery product as result of seeing it advertised on TV; 91.1% said they'd have TV set repaired first if both it and radio were out of order; 92.4% owning sets 6 mo. or more listen less to radio; 80.9% go to movies less; 58.9% read books less; 48.5% read magazines less; 23.9% read newspaper less. And survey of 796 set -owning families by Farleigh Dick- inson Junior College, Rutherford, N. J., found average person watches 31/2 hours daily, listens to radio 77% less, attends sports events 44% less; also, that reading, homework and conversation suffer.

Despite not -very -kind things being said about off - kinescope film recordings (see Special Report; Vol. 5:4), all the networks are placing great store by them making substantial numbers of them available on both sponsorship and sustaining basis. Dumont's WABD demonstrated their flexibility by repeating teletranscription of Jan. 20 inauguration swearing -in on Small Fry Club at 6:22-6:28 that same evening; then carrying 30 minutes at 8 p.m.

In our list of Network TV Sponsorships as of Jan. 21, 1949, published last week (Vol. 5:4), we inadvertently dated it 1948; CBS Chesterfield program should have been noted as placed thru Newell -Emmett; NBC Oldsmobile show is placed thru D. P. Brother.

Status report on transit FM by Transit Radio Inc.'s national sales manager Frank Pellegrin. Now operating, or shortly to be: WCTS, Cincinnati; KCBC-FM, Des Moines; KPRC-FM, Houston; WLPH-FM, Huntington, W. Va.; KCFM, Kansas City; KXOK-FM, St. Louis; KTNT, Tacoma; WWDC-FM, Washington; WIZZ, Wilkes-Barre; WGTR, Worcester; WMAR-FM, Baltimore. Near closing deals: Akron, Allentown, Birmingham, Dallas, Indian- apolis, Nashville, New York City, Norfolk, Pittsburgh, Richmond, Rochester, Seattle. Listed as Transit Radio's stockholders: WCTS, KPRC, WWDC, WMAR, plus WJW, Cleveland; WGBF, Evansville; Yankee Network. Pellegrin also estimated "bonus" home receivers in 6 areas: Balti- more, 67,820; Cincinnati, 35,000; Houston, 25,500; St. Louis, 50,000; Washington, 70,000; Worcester, 7,550. First national account will be unnamed national magazine.

Trade personnel notes: RCA Victor top -echelon changes (Vol. 5:4) mean engineering products v.p. W. W. (Wally) Watts now reports to L. W. Teegarden, v.p. in charge of Technical Products; Richard T. Orth becomes gen. mgr. of Tube Dept., taking Teegarden's former office and also reporting to him; Henry G. Baker is gen. mgr. of Home Instrument Dept., reporting to J. P. Elliott, now v.p in charge of all consumer products (including phono records) . . . Walter Varnum, assigned to RCA field sales in Dallas, transferred to Kansas City, replacing David Bain, moved to Camden . . . Louis Silver, Garod v.p., upped to executive v.p. and gen. mgr.; Maurice Raphael now v.p.... Edgar H. Felix moved by DuMont equipment sales from Washington to northern district supervisor, his territory comprising New England, Great Lakes, Pacific Coast states . . . Ben Rice, ex -sales chief of Tele -King, Teletone, GE radio, takes same job with Regal Electronics Corp . . .

From report on "Progress of TV" prepared for Detroit News ownership and management by WWJ and WWJ-TV manager Harry Bannister: "During the past year, both NBC and CBS have made it crystal clear to all their affiliates that neither network wants an affiliate without TV. The top men in both networks, as well as in ABC, will state privately that it is only a question of a few years before they'll be out of radio entirely, or else will be concentrating on TV while maintaining a supplementary radio network to serves the communities which geograph- ically are out of TV's range."

Ralph B. Austrian, pioneer TV executive, has opened TV consultant service "to act as liaison between the video field generally and the fields of entertainment, advertising and business." Offices are in RKO Bldg., New York City. Clients include ad agency and manufacturing interests. Until recently he was TV v.p for Foote, Cone & Belding; before that president of RKO Television Corp., and formerly with old RCA Mfg. Co.

Pioneers of broadcasting field, who acquired 500 -watt WCAU in 1924, built it to present 50 kw plus TV, sold it to Philadelphia Record which in turn sold to Bulletin, the brothers Leon and Ike Levy are retiring April 1 as president and v.p., respectively, of WCAU, though will continue on board. They're setting up offices then at 123 So. Broad St., Philadelphia, to conduct their manifold enterprises, which includes large stockholdings in CBS.

TV patents of German inventor Manfred von Ardenne have been declared available on royalty -free basis by Office of Alien Property. Von Ardenne was early worker in cathode ray TV. Copies of the 6 patents, covering projection systems, can be obtained from Commissioner of Patents, Washington 25, D. C., 25¢ each.

Newest among the multifarious firms leaping into the movie -TV business is General Television Enterprises Inc., headed by Hollywood film attorney Gordon W. Levoy, 6331 Hollywood Blvd., formed to "guide, finance, package and market TV programs."


TV IN MIAMI & OTHER STATION NEWS: Miami finally gets its TV outlet -- 55th station,

opening up nation's 31st market area -- for the FCC on Jan. 27 issued STA for commercial operation of WTVJ, after upholding Comr. Walker's proposed approval of

transfer of control to Wolfson -Meyer (Wometco) chain theater interests (Vol. 5:2).

Florida's first TV station was to begin testing Saturday, Jan. 29, hopedto go into co u::ercial operation next week. Its 5 kw GE transmitter and 3 -bay antenna, set for

16.5 kw visual operation, must be cut down to 2.2 kw under FCC edict. In making grant, FCC rejected applicant T's petition WTVJ be made part of Miami's competitive hearing in which 5 applicants seek city's remaining 3 frozen channels.

One new application this week -- from WTOL, Toledo, seeking Channel No. 3,

third to seek city's proposed single new channel. That makes 311 applications now in frozen pending file. Other TV station notes: Hearing ordered Feb. 28 in Washington on proposed $1,925,000 sale of Louisville Courier -Journal's WHAS and other radio properties, including CP for TV (Vol. 4:40); Crosley, Bob Hope, Fort Industry Co. are rival applicants under Avco procedure (Vol. 4:50,51)..."Latter March or month of April" is time now promised for debut of WTCN-TV, Minneapolis...Dallas attorney Ross Bohannon reports construction of Dallas' KBTV begins next week, promises that "Mr.

Potter will be first on the air in Dallas"; he also reports KEYL, San Antonio, and KTLX, Phoenix, start construction week after next -- all using DuMont equipment... WBNT, Col .bus, 0., broke ground for new transmitter building Jan. 3, has started putting up tower, but says it's too early to predict starting date.

* * *

Apropos AMs who would like to let well enough alone, delay the day of TV as long as possible, here's a pertinent quote from a broadcaster in fair-sized city with plenty of pre -freeze channel assignments but not a single applicant as yet: "What's the TV score in our city? No one here wants to go into TV and go broke, and no one wants to stay out of TV and eventually go broke because they failed to keep pace with progress. So we all hang suspended in an indecisive void...I imagine, however, some trigger-happy broadcaster will eventually let fly with an application and then the stampede will be on." Or, we might add, some non -broadcaster.

i1

NEW SET MAKERS & OTHER NEWS OF TV: Noteworthy in current TV trade is fact that, despite dire predictions of heavy mortality among smaller companies, despite fact that Big Six of TV (Philco, RCA, Admiral, Motorola, GE, DuMont) now turn out perhaps 90% of industry's total, more and more new companies are springing up to add to 100 - plus listed in our TV Directory No. 6 of Jan. 1, 1949. Some are merely in paper stages, may never get further; others are actually in production, though mystery remains where they're getting enough picture tubes to do much business.

First mail-order TV maker and seller to come to our attention is Midwest Radio & Television Corp., 909 Broadway, Cincinnati. RCA -licensed, it offers on 30 - day trial basis 6 items, all with 12 -in. picture tube: 2 TV -only chassis (at $313 and $349); 2 TV -only consolettes ($365 and $399); console with AM -FM -LP, $575; table chassis with AM -FM, $445. Cheaper TV -only chassis and consolette have no sound systems, must be attached to radio audio...New company promising to deliver private- brand (Rex) TV sets by April 1: Rex Transamerican Television Corp., 356 So. Spring St., Los Angeles, formed by Rex de Santos. Sets and parts will be produced in Van Nuys, Cal.; no other details released, except press -agent's statement that "new firm will also apply for channels at Seattle and San Diego."

Other new companies reported in TV production: Automatic Radio Mfg. Co., 122 Brookline Ave., Boston, D. Houseman, president. An RCA licensee, company says it's producing 7 -in. table unit, $179.50; 7 -in. console with FM, $219.50. And Modernage Electric Inc., 79 Clinton Ave., Newark, N.J., is reported assembling 10 - in. RCA chassis 8TS30 (now discontinued), selling 16 -in. table model at $495, con - solette $575, tubes supplied by Tel -O -Tube; company also reported producing 12 -in. units at $395 and $465, but specializing in custom-built home jobs.

Digest of other trade news of the week: Announcing mechanization of 15 and 16 -in. all -glass bulbs production, Corning also put 24% price cut into effect Feb. 1 -- obviously to fulfill promise it can undersell metal -coned -- and stated: "As far


as glass is concerned, the bottleneck in the supply of television tubes has been broken"...In face of GE's new 8'/ -in. tube (Vol. 5:4), promised at price of 7 -in. but offering 50% more sufface area, Sylvania this week increased 7 -in. by $1.85 up to $18.25...DuMont's new super-duper 20 -in. console, due out in next few weeks, is

Chinese Chippendale, AM -FM -phono console with tube inserted lengthwise so that depth of cabinet is not extreme. Entire top cabinet swivels, so face of tube can be pointed toward viewers when in use. Price will be "about x-1,795 or less"...Freed Radio advertised this week that it "will shortly start production of big -picture TV receivers" and will allocate share of output to hotels, clubs, etc.; it invited established dealers and distributors in institutional field to write...RCA Victor Ltd., Montreal, has released its first TV table model, called Onlooker, correctly aligned for reception in markets contiguous to U.S. TV areas; held sales meetings in Windsor Jan. 23, Niagara Falls Jan. 27. Set lists for ;545, though it looks exactly like Camden model of same name that sells for>349.50...Ex-Toronto broadcaster Al Leary is president of newly formed Mastervision Corp., Ltd., with factory in Scar- borough, Ont., scheduled to produce TV sets...Class radio marketer Scott Radio reported now producing 10 -in. direct -view console, shortly going into 12 -in.

TV AND RADIO OUTPUT AT END OF YEAR: RMA's December TV output figure, 161,179, while nearly 40,000 ahead of November's (Vol. 4:51), fell considerably short of predicted 175,000 -- and year ended with 866,832 total. This compares with 178,571 in 1947 and 6,476 in 1946. RMA's total postwar thus is 1,051,879. To this we'd add 10% to account for non-RMA (biggest: Admiral), kits (25,000-30,000) and prewar (around 10,000) -- so it's safe to assume more than 1,157,000 TV sets produced up to Jan. 1. (Where 1,000,000 of those sets went, incidentally, is indicated in NBC's Jan. 1 city census published on p. 2 of Special Report herewith.)

December TV production broke down as follows: table models, 91,069; TV -only consoles, 45,077 (3,008 projection); TV -radio consoles, 25,033 (406 projection). Breakdown for 1948: table, 576,677; TV -only consoles, 158,845 (18,383 projection); TV -radio consoles, 131,310 (1,138 projection).

December production of all radios was 1,237,820, bringing 1948 total to 14,132,625 vs. 17,695,677 in 1947 and 13,326,985 in 1946. Adding non-RMA, 1948 radio production is estimated at more than 16,000,000. FM hit all-time high of 200,326 in December: 104,796 AM -FM table models; 89,111 AM -FM consoles (1,875 without phono);

6,419 FM -only and converters. For all 1948, FM totaled 1,590,046: AM -FM table,

570,800 (7,722 with phono); AM -FM consoles, 918,303~(45,638 without phono); FM -only and converters, 100,943. Postwar FM production totals 2,946,635.

TV's IMPACT ON RADIO & MOVIES-II: Admitting that TV affects radio listening and moviegoing (Vol. 5:4), does that mean curtains for those media?

CBS sales v. p. Bill Gittinger, speaking at network's TV clinic for ad

agencymen Monday, cautioned that radio may be "blitzed" temporarily, but it will

take TV long time to "cut radio down to size." Don't sell radio short, said he,

citing CBS billings in 1948 up 5% from 1947; for first quarter of 1949, up 8%.

At American Marketing° Assn. meeting Tuesday, the always articulate Ted Cott,

sales chief of New York's 24 -hour WNEW, observed: There will always be need for

radio stations, particularly specializing stations, though perhaps there won't be as many of them as now. TV won't be 24 -hour service. And don't forget, radio is sup-

porting TV -- "and nobody has cut the umbilical cord yet."

TV's effect on radio listenership, as observed by Paramount's Paul Raibourn,

Hooperating's C. E. Hooper, Radox measuring service's A. E. Sindlinger, also before

American Marketing Assn.: When TV is being shown, they agreed, radio listening in

some homes virtually disappears -- even when top shows are being broadcast.

As for TV's effect on movies, Raibourn reported average "A" picture is seen

by less than 20,000,000 persons, so he foresaw TV as "selling medium" that could in-

crease this attendance. And big film financier Bernard Giannini, Bank of America,

told Variety that movie boxoffices this year will continue at present levels, said

he believes TV won't hurt movies, may actually "make people more movie conscious."


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Special Repart January 8, 1949

LARGER PICTURES AND LOWER PRICES: It's somewhat too early yet, the churning tides

of trade too cloudy, to say that current outcroppings of intriguing news from the TV

factories represent trends. Offhand, it would seem they spell (a) larger pictures,

(b) lower prices. Larger direct -view pictures would seem to push still further into

background prospects for increasing popularity of projection models. Lower prices

by mass producers raise spectre of survival for some of the 90 -odd TV manufacturers (TV Directory No. 6) -- can they stand the competitive gaff, even in today's sell-

er's market? Without attempting yet to adduce any definite conclusions, here are

current facts and facets of the swiftly -moving TV industry that command attention:

1. RCA's 16 -in, table model (Vol. 4:52), unveiled at Chicago's Furniture Show this week, was finally priced at $495 ($520 blonde), consolette at $550 ($575

blonde), same in period furniture, $595. But v.p. Joe Elliott, taking cognizance of

limited supply of metal -coned 16 -in. tubes (Vol. 5:1), was quick to support 10 -in.,

said it will represent 70% of RCA's 1949 unit output. He spoke out also for large -

screen projection sets, which come in higher -priced brackets. He repeated RCA president Frank Folsom's characterization of the 10 -in, as the Ford or Chevrolet of TV,

16 -in. as Buick or Oldsmobile, large -screen projection as Cadillac or Lincoln. As

for dire forebodings about effect of 16 -in. on 10 -in, market, he said his company believes 16 -in. "will open up a new mass market for reasonably -priced sets providing a larger picture while still maintaining demand for the lower -priced 10 -in. set."

2. Admiral at Chicago showed its 10 -in, console with AM -FM -LP, which at $399.95 is the lowest priced combination yet -- really has the trade talking. This

is the model president Ross Siragusa promised as his answer to need for lower -cost

TVs (Vol. 5:1). Admiral also showed new 7 -in, table model at $169.95, which is $10 under its old price; 10 -in. consolette, $329.95; 12 -in. consolette, $399.95; 10 -in.

credenza with AM -FM -LP, $449.95; 12 -in, console with AM -FM -LP, $595; same with 16 -in., $695 ($725 blonde).

3. Emerson reduced its 10 -in, table model No. 611 to $269.50, after introducing it only a few weeks ago at $30 more, its president Ben Abrams admitting "the greatest interest will be evinced in larger screen models," pointing out these will be in short supply and therefore "such competition as may develop in TV [in 1949] will be in small -screen sets." Emerson also showed its distributor convention Jan. 5 two new 16 -in, models: a table set, not yet ready, to sell for "approximately $400" (competing with RCA's $495), and a TV -only console at $599.50. In addition, Emerson line includes spruced -up 10 -in, table model at $299.50; 10 -in. consolette with AM -FM, $349.50; 10 -in, console with AM -FM -phono, $499.50; 12x16 -in, projection console, $599.50.

4. Hallicrafters, not to be outdone in 16 -in. "price competition," announced remote control set with 16 -in, metal tube for Feb. 1 deliveries -- priced at $395. It's made up of push-button control unit containing chassis and power supply, a second cabinet housing the picture tube and speaker, the units connected via cable.

5. GE is showing° distributors 10 -in, table model "under $300" in plastic cabinet, incorporating Dome circuit -- first used in Motorola's 7 -in, models early this year and a development of GE's R. B. Dome (Vol. 4:6). Further details are un- disclosed, but GE should tell all in a few weeks. Sparton leads its line with $285 table model, 10 -in., rest of its units being: 10 -in, console with picture reflected onto lid, $395; two 10 -in, consoles with AM -FM -LP, $499.95 and $595, latter with picture reflected onto lid; similar 12 -in. console, $750 -- all with 28 tubes.

6. Then little Tele -King Corp., as if to show the big boys, also at Chi- cago »art brought forth 10 -in, table model priced at $189.50! That's lowest price yet for anybody's 10 -in. Tele -King also showed 10 -in. consolette with AM -FM, $269.50; same with 12 -in., $389.50. All sets contain 20 tubes, including rectifiers.


But check at New York headquarters disclosed these aren't yet in production, though hope is to turn out 2,500 or more monthly once line gets started.

7. RCA and Philco, far and away the leaders (600,000 sets each planned in 1949) maintain discreet silence about all these developments. RCA won't even talk reset about its $400 combination job being readied for June (Vol. 5:1). Philco's Carmine thinks 16 -in. set "excitement" is "premature", doesn't think RCA and other big -tube sets will have impact on sales for another 6-9 months yet, primarily because of limited production. He firmly rejects any major reduction in Philco prices at this time. And Dr. Allen B. DuMont repeats that his company has no present intention of cutting prices, will not compromise with quality of product. He thinks present flurry will shake down to "co3Ifion sense" levels in short time. He foresees lass tubes eventually cheaper than metal.

From our special correspondent at Philco's Palm Beach convention, we learn at press time that 6 new models were introduced, 4 featuring "expanded pictures" a la Magnavox, but not so extreme as Zenith's full -view porthole (Vol. 4:47). Philco's "exciting new development" (Vol. 5:1) thus turns out to be enlargement of

10 -in, picture to 60 sq.in. (vs. normal 52 sq.in.) and 12 -in, picture to 90 sq.in. (vs. 72 sq.in.). Method is incorporated in 4 replacements -- 10 -in. consolette at $349.50; same with 12 -in. tube, $439.50; new 10 -in, console in period furniture with AM -FM -LP, $599.50; same with 12 -in. tube, $699.50. Philco also showed new 16 -in. console at $549.50, due in February; reintroduced 7 -in, table model with 12 -channel tuning, $189.95.

* * * * Trade news of the week, otherwise, was routine, though crowded with inter-

esting items: Motorola adds 2 sets to line -- 7 -in, portable with detachable antenna at $199.95; 12 -in, table model at $369.95, both due in February. Motorola revealed it's moving radio lines to Quincy (Ill.) plant, thus freeing big Chicago factory for TV production...Admiral and Motorola, neck -and -neck runners for third place among TV producers, tangle in patent infringement suit -- Motorola suing in Chicago Federal court, alleging Admiral's 7 -in, set of last year contains Motorola chassis cut in half, reversed and soldered together...Hoffman Radio bringing out new TV model in Colonial style shortly, plans 10 and 12 -in, table and 16 -in. in March.

Farnsworth cuts retail price $50 to $200 on its Capehart TV line, presently ranging from $375 to $1,295 -- but gave no further details...01ympic has new 10 -in. table set with circular picture somewhat like Zenith's (Vol. 4:47) to sell for

$329.50; it's same as Model TV -922, except for circuit modifications to take care of

rounded, larger picture...New York's Lafayette Radio Stores Friday advertised Halli- crafters' 7 -in. metal -cabinet T-54 model at $139.50; it was originally priced at $189.50...Colonial Radio (Sylvania), through president Edward E. Lewis, gave Buffalo interview Jan. 5 stating its 1949 production will be 50% TV; it's going to produce for others besides present customers Sears and Magnavox.

StrombergzCarlson announces its 16 -in, models as "Monmouth" with AM -FM -LP; also "Yarmouth", same except having AM -FM only, both unpriced...Starrett shows new 12 -in, console called "Revere", with AM -FM -LP, at $795; announced new custom -building division under decorator Sam Kurinsky to make receivers on order at $2,000 to $5,000...Stewart-Warner's president James S. Knowlson admitted present production of

only 50 TV sets a day to New York Society of Security Analysts this week, but said new capacity would bring output up to 200 a day soon. Company is making only 10 -in. models now, but he said 12 -in, would be added.

* * * * New companies we've never before reported, all RCA licensees, who state

they're in TV set production (see TV Directory No. 6 for set models, etc.): Calbest

Engineering & Electronics Co., 828 N. Highland Ave., Los Angeles; Customade Tele- vision Inc., 27 New Chambers St., New York City; Eastern States Radio & Television

Co., 427 E. 138th St., Bronx, N.Y.; Stolle Engineering & Mfg. Co., 3970 S. Grand

Ave., Los Angeles; Video Products Corp., 16 West St., Red Bank, N.J.; North Eastern

Radio Co., 799 Broadway, New York City.


/ aTid FM Reports

TYFM BUILDING 1519 CONNECTICUT AVE. N.W. WASHINGTON 6, D. C. TELEPHONE MICHIGAN 2020

Special Report January 22, 1949

REACTIONS TO COAXIAL EXPANSION: We asked all Midwest TV stations now linked to East

for various hookups what their first week of "national network" operation proved:

Is quality on coaxial good? How popular are Eastern shows? Are they much more ac-

ceptable via coaxial than on kinescope films? Has expanded network service attract-

ed more local conuercials? Is outlook now bright enough to warrant expectation of

break-even or profitable operation anytime soon?

From all save three network -owned stations (they usually prefer to let New York speak for them), we had telegraphed or telephoned replies to our wires -- and these seem consistent mainly on these points: that coaxial line service is good,

kinescope films not so hot, local business on upgrade. Because of the pioneer status of these operators, and the individualistic character of replies, you'll probably be more interested in their actual statements than mere excerpts. Here they are:

A. H. Kirchkofer, WBEN-TV, Buffalo: "Public mighty pleased with TV shows received by coaxi,w1. Line service is not 100% consistent but quality is good and we

look for continuing improvement in photography, production and transmission to give uniform best quality of which present technical equipment is capable. Network service will increase local sales possibilities. Too early to forecast what this year's results will be, but WBEN-TV will make mighty effort [to] end 1949 after 20 months operation on break-even basis."

Frank P. Schreiber, WGN-TV, Chicago: "Too early for any definite public re-

action to network service. Line service is consistent, quality of pictures good. Too early to indicate popularity of Eastern programs. Chicago press indicates Mid- western superior in production and some program content. Much better on coaxial than on film. No new local co ercials yet attributable to network service. No

profitable operation expected this year."

John H. Norton Jr., WENR-TV, Chicago: "Opening of coaxial has greatly stim- ulated interest in TV here. Line service so far is not consistent. Some evenings excellent picture, some evenings fair to very bad. Eastern programs are excellent

d will prove popular -- certainly much more so than kinescope. Believe this additional service added to our own progranning will attract more local business. Reasonably confident WENR-TV will be on break-even basis sometime in 1949."

J.nes Hanrahan, WEWS, Cleveland: "Coaxial is terrific. Having great in-

crease in local connercial traffic and inquiries. Nothing more disappointing than kinescope film, especially when run off just after local or network show. Perhaps it came out of laboratory a little too soon. We're suffering growing pains and snafu over time clearances for networks that force changes in local connercials not all liked by our local sponsors. What Cleveland needs is 3rd and 4th station. WEWS is increasing to 50 hours per week, will slide into afternoon shows in February. Running solidly now 5 to 11-12 p.m., 27% co ercial. Far from profit point yet."

Dick Jones, WJBK-TV, Detroit: "Detroit has caught fire. TV programs via cable are terrific. ABC, NBC, CBS and DuMont all deserve kudos." And from J.Hes Riddell, WXYZ-TV, Detroit (ABC -owned): "Network service most acceptable. Top shows very popular. Regular run-of-dtine shows no better than our local originations. Line service fairly consistent. Live programs more accptable than kinescope. Have experienced flurry of local coinercial inquiries since cable came through. Do not see break-even point before November or December 1949."

Harry Bannister, WWJ-TV, Detroit: "NBC confiercial service is wonderful. We are carrying 12 conu ercial hours weekly, with strong probability of 2 additional hours immediately and expectation of steady increase. Audience reaction to network is highly enthusiastic. Kinescope recordings have shown steady iflprovement and are now highly satisfactory, with complete audience accept ce. Generally improved sta-


tus has already attracted more local cotitercials and expect this trend to accelerate ...Am certain that the worst is all behind us and look forward to imporving programs, wider distribution of receivers and increasing revenues...Have set sights to reach break-even point in first half of 1950 [but] it is quite possible we may reach this point in 1949 [or] be close to it."

Walter J. D.8 , WTMJ-TV, Milwaukee: "Service now available on cable added to what we have been doing locally, plus material heretofore available from ABC out of Chicago, has resulted in an exceptional program service. Due to our taking material from 4 networks, line service other than low synchronizing pulse from some networks consistent and of high quality. Small percentage of deterioration has sur- prised everybody. Programs not too good but all much better than kinescope, which are consistently very poor. Public emphatically in favor of direct programs rather than delayed kinescopes. As we have had network service since September, cannot conscientiously say that linking with Eastern network has affected local cooner- cials. Network actually will cost us money, even though we may run as much as 75 hours a month. Spot and local [are] going to have to pull TV out of red, at least for us. With most of night time schedules with network shows, this means expanding our schedule into daytime operation."

George M. Burbach, KSD-TV, St. Louis: "Line quality very good. Sometimes can't tell it from live local. Eastern programs fine. Some kinescope films good, some bad, which indicates they can all be made good. Sold out couu.'ercially 6-9:30 p.m. daily. Start our schedule 4:30 and sign off 10 or later, so can't say network service has improved our local business yet. But it has heightened enthusiasm for TV and sets are selling very well. We look for operating loss again this year, but

our newspaper got $150,000 worth of TV linage (more than our loss) during 1948."

E. Y. Flanigan, WSPD-TV, Toledo: "Public very much enthused. Quality of pictures is good and it has been real thrill to this part of country to receive network programs. These definitely are more acceptable than on kinescope [whose] qual-

ity is still not satisfactory. Will attract more local coiliercials. Station re- ceives very little from network commercials...but future certainly looks bright. Break-even point...should come in less than 6 months."

NEW STATION PROSPECTS & PROMISES: If all carry out their avowed intentions, 16 new

stations, 9 new TV markets, should open up during remainder of this first quarter of 1949. But if even a majority of these really get going during February or March,

it will be quite surprising, judged from past experience. Our survey of upcoming new TV stations still isn't complete -- but this much we can report now:

There's good assurance that the following stations will start before end of

March: WHIO-TV, Dayton, now testing, coquercial debut set for Feb. 23; WICU, Erie,

Pa., early Feb. tests and couuiercial start; Crosley's WLWD, Dayton, and WLWC, Col

bus, Feb. tests; ABC's KGO-TV, San Francisco, and KECA-TV, Los Angeles, Feb. tests,

March counercial starts; 'C -TV, Cincinnati, possibly also WCPO-TV, same city,

March tests; WJAR-TV, Providence, Feb. or March tests and start; WTVJ, Miami (ready

to go, assured of FCC approval for commercial operation, probably next week, which will end its FCC tribulations; see Vol. 5:2-3).

There's many a slip between plans and consummation, of course, so we don't

guarantee any of these; however, you can usually figure up to a month of testing be-

fore any new station goes colercial. Nor can we report anything definite yet from

the following, although all previously had given out that they'd also be testing or

operating sometime this cglirter: WAGA-TV, Atlanta; WTCN-TV, Minneapolis; KVTU, Port-

land, Ore.; KBTV, Dallas; WGAL-TV, Lancaster, Pa.; WDEL-TV, Wilmington, Del. We'll

report on these and others, among the 70 still -pending CPs, as we get the dope.

Note: Thus far "promised" new outlets for second quarter tests: WOR-TV, New

York; WHTM, Rochester, N.Y.; KRON-TV, San Francisco; q_J-TV, Rome, N.Y.; WTTV,

Bloomington, Ind. And Indianapolis' WFBM-TV, faced with unforeseen job of reinforc-

ing steel of downtown bank building, site of its transmitter, now says "June 1 is

the most optimistic date."


AAce 7,

/and FM Reports

TV -FM BUILDING e 1519 CONNECTICUT AVE. N.W. WASHINGTON 6, D. C. TELEPHONE MICHIGAN 2020

4

Special Report January 29, 1949

WHAT MR. COY DID AND DIDN'T SAY: Out of the many and confusing interpretations of

FCC Chairman Coy's recent speeches about TV's technical course, only 2 basic points

are made clear: (1) That freeze will be lifted by late April or early May. (2) That

uhf will be opened up by end of year to provide more channels for more stations.

Still unanswered are complex (but inseparably concomitant) details that have

been misconstrued by trade press and industry executives alike. On inquiry, it de-

velops they've read things into Coy's utterances that weren't intended. For the

FCC's chairman and his colleagues simply haven't got the answers yet -- what with

lack of full information, compounded by lack of a chief engineer and absences abroad

of engineer-colluissioners Sterling and Webster. But further inquiry of Mr. Coy, his

colleagues and key staffmen, yields these facts as to FCC's hopes and intentions:

1. How widely will vhf stations be separated? Ad Hoc Co'.uittee (Vol. 4:49,

50) meets early next week to consider draft of findings -- apparently all on vhf

propagation -- not recoolgendations on allocations. Report to FCC is expected short-

ly thereafter. Committee has found nothing to indicate tropospheric interference

isn't about as serious as previously generally recognized. Thus, since FCC insists

on getting signals out to rural and suburban viewers (Coy said as much in Boston this week), wider separation and fewer vhf stations appear inevitable. Though FCC certainly holds high hopes for such palliatives as synchronization, directionals, etc., it doesn't seem to expect them to prove cure-alls. Average co -channel separation is expected to fall between FCC's illustrative 215 mi. and present 90-150 mi.

2. Will there be vhf -only and uhf -only cities? Or cities with both? has been keen for former, believes Coy's speeches constitute "yes" answer to "co-

operation" co ittee recounendations (Vol. 4:42). We don't think that was expressed ti t

or implied. In fact, it's generally believed around FCC that need to acco odate

plethora of applicants and to provide most cities with at least 4 channels makes considerable vhf -uhf intermingling inevitable. But there's still no final answer to that. Perhaps Dr. DuMont's plan, still circulating among his coollittee members, will show how to minimize intermingling.

Then Coy's remark apropos uhf before end of 1949: "...it's likely that many pending applications for vhf will have to be shifted to uhf," made at CBS clinic last week, has stirred more confusion. Coy's intent, we're told, was to say that where more channels (uhf) become available, applicants who rushed into vhf for fear of being frozen out may elect (or have no other choice) to apply for uhf. And Coy realizes that plenitude of uhf channels may well cause quite a few "fear" applicants to pull out and relax. In Boston talk, he figured that 50-70 channels should be sufficient for a national service.

3. What about uhf channels for color and or hi:h definition? So many have misconstrued Coy's Boston remarks to mean that they were kaput as far as uhf is con-

cerned, that what he said is worth quoting verbatim: "It seemed to be the consensus [of industry witnesses at uhf hearing, Vol. 4:39] that high definition black -and - white or color would have to await future research and development. It is almost unnecessary to observe that such a position is compatible with their present interests. The Couuission must, however, look at the problem from the point of view of the public interest. If either high definition black -and -white or color...is now practical and feasible, the Connission can hardly stand in the way of such a development and thus retard progress." That doesn't say color is out. As for high definition monochrome, no one seems to be in a sweat for it, actually.

4. How about FM video for uhf TV? Though Coy didn't mention it, some parts of industry are in something of a dither over FCC's experiments at its Laurel, Md. laboratories (Vol. 5:3). Tuesday, party of observers, including many of NAB's Engi- neering Executive Couffittee, plus RCA's Ray Kell and DuMont's T. T. Goldsmith, saw


system demonstrated in lab. It was evident there that FM is excellent as a co -channel interference reducer.

But the crux is ghosts. Kell and Goldsmith related history of system, said ineradicable ghosts made it flop in 1941 when actual broadcast was made. They feel there's no reason to believe there will be any change if FCC takes it out of the lab and puts it to the actual field test. FCC's lab chief E. W. Chapin doesn't claim system to be pet proposal to be pushed at any price. But he ventures that people were little, if any, worried about co -channel interference which he believes now warrants reassessment of system. Critics of tests complained that audio wasn't tried, that FM adjacent -channel operation wasn't shown, that network operation is another imponderable; in short, that demonstration wasn't conclusive. Consultant Paul deMars, who suggests system for polycasting, flatly predicts that FM will be used in uhf, that ghost problem will adequately be dealt with.

COST AND CARE OF A TV STATION: To the small fund of data yet available on TV station operational costs, Fort Industry's George Storer, during CBS's TV Clinic last weekend, proffered a "Monthly Budget for TV Station Operation" based on experience of

his WSPD-TV, Toledo, since it started last summer. Add this report to the cost studies published by CBS (Vol. 4:15), ABC (Vol. 4:50), NAB (Vol. 4:46) -- all available on request -- and consider the equipment cost -maintenance literature furnished by GE, RCA, DuMont, Raytheon -- and you who may be planning TV stations have the best references yet available on the subject.

AM -affiliated WSPD-TV is in market of 500,000, operates test and program periods 2-10 p.m., 6 days weekly, on Channel 13, 27.4 kw visual, 14.4 kw aural. Until only recently it was without network program sources. It cost $448,435 to build, broken down as follows: transmitter and transmitting equipment, $104,017; mobile truck and equipment, $58,008; building, $83,987; tower, $59,908; antenna system and feed lines, $20,428; land and improvements, $22,463; studio equipment and lighting, $99,621. Note how these costs compare with the ,632,992 spent on plant by non -AM -affiliated WEWS, Cleveland, as shown in recent FCC license application: transmitter, $69,000; antenna, $57,085; monitors, $4,500; studios, $260,403; land, 19,523; buildings, $172,479; miscellaneous, $50,000.

Average operating cost of WSPD-TV was put at $15,233 per month: Operating Dept., $6,000 (of which $2,935 is salaries); Production Dept., $5,048 ($1,348 salaries); Sales Dept., $1,525 ($625 salaries), Administrative & General, $2,660 ($1400 salaries). Admittedly this is a "tight operation," accounted for by AM executive and staff duplications, part-time employes, and college students (as stagehands). No amortization or depreciation figures were volunteered.

Net billings ran, after agency discounts but before sales cot gissions: Aug.,

$9,330; Sept., $9,462; Oct., $10,117; Nov., $9,198; Dec., $10,739. Thus, gap between costs and income, though both are rising, is gradually narrowing -- which, no

doubt, accounted for manager E. Y. Flanigan's prediction here last week (Vol. 5:4)

that WSPD-TV's "break-even point...should come in less than 6 months."

Here's where 1,000,000 TV sets were in use as of Jan. Non -Interconnected Cities

1, 1949, according to NBC's monthly 'census' report, esti- Alb 1 22,000 300 uquerque 233,000 5,000

mating sets installed and number of families within 40 -mi. service area (.5 Mv):

Cincinnati 1 384,000 11,800 Fort Worth- ___________i_. 1 269,000 2,500

Dallas (a) 277,000 3,500 Houston 1 217,000 2,500 Na. No. No. Los Angeles _______________. 6 1,372,000 79,600 Area Stations Families Sets Louisville ____________________ 1 188,000 3,000

Eastern Interconnected Cities Memphis 1 177,000 2,200 Minneapolis -St. Paul ___ 1 333,000 9,200 New York 6 3,597,000 410,000 New Orleans 1 225,000 3,500 Baltimore 3 732,000 35,600 Salt Lake City ..... _ ___ 1 93,000 1,700

2 1,175,000 35,300 San Francisco __ _______ 1 825,000 3,500 Philadelphia _ ,..___ 3 1,184,000 102,000 Seattle __ _ __ _____. ______, ______ _ 1 307,000 2,100 Richmond 1 130 ,000 5,700 Syracuse _________________ 1 199,000 1,000 Schenectady 1 258,000 13,800 Washington ... _ ...,..._ 4 691,000 30,500 Stations Not Yet Operating New Haven _____, , _____ 1 557,000 17,200 Dayton 1(b) 291,000 1,400

Midwest Interconnected Cities Erie 1(c) 112,000 300 Indianapolis 281,000 300 Buffalo ________, , , ._ ______ ___ 1 323,000 9,900 1(d) 117,000 1,000 Chicago4 1,438,000 52,000 Providence ....,..._______ _ ___ 1,011,000 4,900 Cleveland - 2 695,000 22,300 56,100 Detroit3 839,000 32,000

Milwaukee _ , _ ...._.. 1 327,000 14,200 TOTAL _ ______ 1,000,000 Pittsurgh .... _ ...., 1 742,000 3,500 (a) Included in coverage of Ft. Worth station. (b) Now testing; St. Louis 1 474,000 15,500 commercial operation starts Feb. 23. (c) Due on air in Feb. (d) Toledo 1 241,000 5,100 Due on air erst week in Feb.


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