NABO-brand-guidelines-DRAFT-3

Brand Guidelines October 2014

Page 1 - Nabo brand Guidelines October 2014

Contents Background 3

Typefaces 4

Our logo 5 - 8

Our colours 9

Graphic Elements 10

Collateral 11 - 21

- Letterhead - Business cards

- Flyers - Co-branding

- DL cards and brochures - Electronic direct mail

- PPT - Photography -

- Merchandise - Banners (pull up)


Background

This manual has been put together to demonstrate how the Nabo logo, in conjunction with its graphic elements, should be used for designing items for communication.

Please ensure that you provide these guidelines to your designers and developers to ensure that every item of communication is consistent and credible.

Visual identity is made up of a number of ingredients: logos, colours, typefaces, use of imagery, layouts and language. It is the consistent combination of these ingredients, that will help make the Nabo ‘brand’ memorable.

If you have any questions or require assistance, please contact please contact [email protected] or [email protected]


TypefacesFor consistency, it’s important to use the correct typefaces on all communications material. It is important that you follow instructions for correct text formatting in this manual.

Primary typefaces (for use in professionally designed items)

Gotham BoldGotham Bold ItalicGotham MediumGotham Medium ItalicGotham ItalicGotham BookGotham Book ItalicGotham LightGotham Light Italic

Secondary typefaces (for use when Gotham is not available)

For titles:

Century Gothic BoldCentury Gothic Bold ItalicCentury Gothic RegularCentury Gothic Italic

Body Copy:

Helvetica LightArial Regular

Web typefaces

Google Open Sans font

NOTE: Use Nabo not NABO or naboWhen typing our brand into body copy, the word Nabo is written is sentence case. Capital N only.


Use of our logo SpacingIn order to allow our logo to be displayed clearly, it is important that there is a minimum clearance from other graphics and logos. We call this the ‘b height’.


Use of our logo Which logo to use where

In order to allow our logo to be displayed clearly, we need to make sure that our brand is legible. Here we demonstrate the different types of acceptable use of the logo.

How well do you know the people who share your neighbourhood?

These days, most of us don’t talk to our neighbours or even know their names.

Together we’re building stronger communities and safer suburbs Look out for your neighboursSet up an online neighbourhood watch,

keep an eye out for suspicious activity

and talk with your neighbours about

what’s happening in your street.

Local Councils join the online neighbourhoodNabo helps local Councils connect with

the suburbs they serve and helps you

discuss council initiatives, local matters

and find out about upcoming events.

Urgent Alerts sent to youReceive email and SMS Urgent Alerts

from the Police, SES and local Council in

times of emergency.

The beginning of the journeyNabo is being rolled out in a small

number of Australian suburbs and we

will be adding new functionality rapidly

as we get ready to welcome the rest of

Australia.

If you live in one of these suburbs you

will be able to join Nabo and invite your

neighbours to join via email or by

printing and delivering an invitation

from home.

In suburbs where Nabo hasn’t yet been

made available, you can register your

interest and we will email you once

we’re live!

Coming soonNew features will be going live every

week. Please look out for ‘Groups’,

‘Event Calendars’ and other exciting

ways to communicate with your

neighbours.

Feedback loopWe welcome feedback, please send us a

message at nabo.com.au/contact-us

Nabo.com.au

White logo to be used only on solid, gradient and photographic backgrounds

2 colour logos to be used only on white backgrounds


Get to know yourneighbourhood.

nabo.com.au

White logo may be be used only on gradient and photographic back-grounds

Coloured logos for use on white backgrounds

White logos for use on full colour and photo backgrounds; stickers or decals.

Black logos for use only on white background Eg. One colour print


Use of our logo Where to use the logo with the tagline

With tagline:

• all external collateral • where the URL and/or marketing

code is included separately

Without tagline:

• internal presentations• external collateral where the Nabo

with tagline logo is also featured on the same page

• where the space is too small for the tagline text to be legible


With the URL: Whist not officially a “logo” we have used Nabo with .com.au under it in some places

• merchandise where no separate URL exists

• or where the space is small

.com.au


Our coloursOur colour palette is based on the Nabo website and graphic elements. Us PMS colours for accuracy on large scale offset print jobs. Use CMYK on smaller, cheaper print jobs. HEX and RGB for web and Microsoft Office template colours

PMS= 443C=46 M=26 Y=38 K=1HEX= 90a39bR=144 G = 163 B= 155Green-Grey used in the Nabo Logo and in graphic

C=84 M=0 Y=56 K=0HEX= 00b194R=0 G = 177 B= 148Deeper, complimenraty Green used in the Nabo gradient elements

Left - C=84 M=0 Y=56 K=0 Right C=85 M=24 Y=0 K=0 Gradient used on collateral backgrounds

PMS=339C=57 M=0 Y=53 K=0HEX= 71c399R=113 G = 195 B= 153Green used in the Nabo Logo and in graphic

PMS= 2925C=85 M=24 Y=0 K=0HEX= 0097d4R=0 G = 151 B= 212Blue used in the Nabo gradient elements

Primary colours:

Secondary colours:

Graphic elementsUsing the ‘House’ and ‘Speech bubble’ elements help us to establish a visual relationship between our logo and content. It’s about having a conversation or talking.

The most effective way to use the elements is to think of the speech bubble as a way to talk about our services in a friendly way, much like neighbours over the fence.

Statements about the benefits of joining Nabo appear in the element, underneath the speech bubble, appears a ‘benefit’ or action to support the statement.


Letter-headOption 1 offsetIt is important that the design of all of our communicationsmaterial, whether it is printed or electronic is consistent inlayout, theme and typeface.

This letterhead is offset print-ed then put through a regular laser printer. See next page for the MS Word version.

All measurements are in millimetres.

25mm text inset for letter copy

20mm logo inset from left of page

15mm logo inset from top of page

Vig

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Name SurnameAddressTownState 0000

00 Month 2014

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla malesuada, orci in rhoncus fringilla, urna nibh sodales enim, ac sollicitudin quam est a quam. Fusce non aliquet sapien. In a libero tortor. Nam mauris metus, ornare ac egestas ac, commodo a arcu. Praesent vulputate posuere ante, vel tristique nunc consequat vitae. Suspendisse potenti. Fusce auctor vestibulum lectus, a commodo tortor suscipit eget. Praesent non hendrerit nisi, eget condimentum massa. Nullam aliquet libero at convallis facilisis. Vi-vamus vulputate a lorem sit amet porttitor. Praesent eu nisi ullamcorper, porttitor dolor a, lobortis arcu. Duis posuere metus a orci placerat vehicula. In justo quam, interdum sit amet porttitor ut, facilisis sit amet arcu. Nullam lacus nisl, consectetur nec pellentesque vitae, ullamcorper ut metus. Vestibulum non posuere nulla. Sed ornare orci non odio congue egestas.

Nullam in urna purus. Integer ultrices non ante id volutpat. In congue lorem nec ipsum euismod egestas. Mauris mi lectus, vehicula eget accumsan id, egestas et metus. Nam libero eros, porttitor ut ligula ut, placerat posuere tortor. Aliquam aliquam urna vitae ante efficitur, non tristique felis fringilla. Suspendisse diam sapien, tempor volutpat erat nec, viverra ultrices arcu. Aenean facilisis magna quis odio congue, eu convallis dolor fermentum. Nulla vehicula est sed tellus cursus tristique.

Donec eget orci dui. Vestibulum dictum at nisl nec porttitor. Morbi id faucibus tellus, in interdum tellus. Vestibulum tincidunt dolor sit amet orci euismod, in dictum dolor sollicitudin. Morbi imperdiet metus non ligula viverra, quis ornare massa euismod. Vi-vamus nisl odio, interdum quis nisi dictum, feugiat bibendum lectus. Integer purus sem, volutpat et laoreet non, sagittis sed ligula.

Thanks,

Name Surname, Title

Address, suburb, state, Phone number - Gotham Book 8

Footer - 20mm inset from left of page and 15mm from bottom


Letter-headOption 2 laserIt is important that the design of all of our communicationsmaterial, whether it is printed or electronic is consistent inlayout, theme and typeface.

This letterhead is available in Word doc format then printed on a colour laser printer.


25mm text inset for letter copy

20mm logo inset from left of page

15mm logo inset from top of page

Vig

nette 4

0m

m fro

m to

p

Name SurnameAddressTownState 0000

00 Month 2014

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla malesuada, orci in rhoncus fringilla, urna nibh sodales enim, ac sollicitudin quam est a quam. Fusce non aliquet sapien. In a libero tortor. Nam mauris metus, ornare ac egestas ac, commodo a arcu. Praesent vulputate posuere ante, vel tristique nunc consequat vitae. Suspendisse potenti. Fusce auctor vestibulum lectus, a commodo tortor suscipit eget. Praesent non hendrerit nisi, eget condimentum massa. Nullam aliquet libero at convallis facilisis. Vi-vamus vulputate a lorem sit amet porttitor. Praesent eu nisi ullamcorper, porttitor dolor a, lobortis arcu. Duis posuere metus a orci placerat vehicula. In justo quam, interdum sit amet porttitor ut, facilisis sit amet arcu. Nullam lacus nisl, consectetur nec pellentesque vitae, ullamcorper ut metus. Vestibulum non posuere nulla. Sed ornare orci non odio congue egestas.

Nullam in urna purus. Integer ultrices non ante id volutpat. In congue lorem nec ipsum euismod egestas. Mauris mi lectus, vehicula eget accumsan id, egestas et metus. Nam libero eros, porttitor ut ligula ut, placerat posuere tortor. Aliquam aliquam urna vitae ante efficitur, non tristique felis fringilla. Suspendisse diam sapien, tempor volutpat erat nec, viverra ultrices arcu. Aenean facilisis magna quis odio congue, eu convallis dolor fermentum. Nulla vehicula est sed tellus cursus tristique.

Donec eget orci dui. Vestibulum dictum at nisl nec porttitor. Morbi id faucibus tellus, in interdum tellus. Vestibulum tincidunt dolor sit amet orci euismod, in dictum dolor sollicitudin. Morbi imperdiet metus non ligula viverra, quis ornare massa euismod. Vi-vamus nisl odio, interdum quis nisi dictum, feugiat bibendum lectus. Integer purus sem, volutpat et laoreet non, sagittis sed ligula.

Thanks,

Name Surname, Title

Address, suburb, state, Phone number - Gotham Book 8

Footer - 20mm inset from left of page and 15mm from bottom


Business CardsOur business cards have a distinctive back and front and should matt celloglazed for durability.


7mm inset from top and left of card

Text 5mm space under logo

Front of card - Logo = 55mm wide x12.7mm centred

Vignette 5mm from bottom

Back of card - Logo = 30mm wide x 8.5mm

Gotham Medium 10pt (Nabo grey)Gotham light 9pt/12pt spacing (75% Black)

[email protected] Gotham 8pt, 11pt spacing+00 000 0000 0000Level 1, 33 Forster St, Surry Hills 2010


Multi-page Flyers and DL CardsOur flyers and brochures should be friendly and focus on the benefits of joining Nabo and inviting other residents to join..

is warm, personal and Australian. The imagery needs to support the key message that Nabo is created by your neighbours for your your neighbourhood.

Use the graphic element to highlight the reasons for joining Nabo

Use photographic imagery to communicate warm, personal communication.



When creating multi-page flyers, utilise the graphic elements to break up the body copy.

Creating sections and sub-sections makes long copy much easier to read.

Fonts: Front page : Gotham BOLD 19 pt, Gotham Light 18 ptInside: Sub headers - Gotham Bold 18pt; Body - Gotham Bold/Light 11pt


Electronic Direct MailAn electronic version of the Nabo-branded electronic direct mail template has been created in HTML and is available for customisation.


Co-branding collateral Positioning of logosKey partners e.g. WestpacNabo logo should be placed on the right hand side of the page. The key partner logo should be placed on the left hand side of the page. Whether the logo is placed at the top of the page or the bottom depends on the collateral being produced. Please discuss co-bradning with us before comissioning design work.

Partner logos should appear proportionally at 80% height or width of the Nabo logo.


Powerpoint Presentations For consistency, it’s important that we use our brand across all media, when presenting our brand. A copy of this presentation template is available.


Photographyhere is a checklist when searching for OR comissioning photography for any Nabo collateral.

• Search for local images that communicate warmth and genuine friendliness.

• Avoid images that don’t look Australian

• No more than 1-3 people in each image

• Seek images that show people having conversations to invoke a sense of community.

• Don’t be afraid to choose people from a broad demographic social and ethnic group that accurately represent the suburbs you are targeting

.com.au


MerchandiseMerchandising can be a valuable means of connect-ing with customers, raising awareness of the Nabo brand and boosting sign-ups.

The Nabo logo should appear in white if green is used as a background colour.

ON a white background, the coloured Nabo logo should be used

If the URL is not mentioned separately on the merchandise, the Nabo logo with .com.au underneath should be used.


Pull-up bannersA pull up banner is a portable display system that we use for public events and displays to draw attention to our brand. Pull up banners come with adjustable height poles and a base that holds the banner.

Documents

NABO-brand-guidelines-DRAFT-3