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o f f i c i a l P r o g r a m
NABE Communications Section Workshop 2012
Denver, October 9–12
learn about the latest innovations in communications, mix with your colleagues and take in the beauty of the mile High city.
Elevated Learning
Thank You to Our Sponsors!
®
National Affinity ServicesNational Purchasing Partners
RCL Portrait DesignState Bar of Texas
In-KindAttorney at Workmerrilyn astin [email protected]
The Chicago Bar Association321 S. Plymouth ct. chicago, il 60604312-554-2000chicagobar.org
ElectionsOnlineDavid [email protected]
Kittay New MediaDan [email protected]
Volume 9, Inc.Natalie [email protected] 303-955-5228volume9inc.com
Walsworth Print GroupPaula Huntphunt@ipcprintcervices.com800-369-2646walsworthprintgroup.com
Bronze
SilverLawPay ScholarLab
Gold
Platinum
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From the NABE Communications Section Chair
Welcome to the Workshop
Want to follow the conference from your smartphone?We’ve got an App for that!
Scan the QR code to access the app, and be sure to bookmark it for easy access.
On the app you’ll find: • The Program Schedule• Event Information• Sign Ups for Thursday and Friday Dine Arounds• Plenary and Session Handouts• Sponsor Listings
App provided courtesy of Kittay New Media.
Welcome to NABEComm 2012! The Colorado Bar Association, along with
the Section’s workshop committee, has planned an exceptional educational ex-perience accompanied by a multitude of fun, engaging social events.
This conference comes together an-nually through the sole work of volun-teers. The Section extends a heartfelt thank you to the Colorado Bar staff, es-pecially Heather Clark, Sara Crocker, Al-exa Drago, Margaret Haywood and Kate Schuster. Additionally, many Section
members helped plan breakout sessions and introduce speakers. Alexa Giaco-mini and Dominick Alcid did a terrific job overseeing this year’s Luminary Awards. Leanna Dickstein and the Sponsorship Committee raised the bar this year with an unprecedented amount of sponsor-ships secured. Finally, the guidance of Le-ticia Spencer and the rest of the DBS staff is much appreciated. Thank you!
And, of course, we wouldn’t be here without our generous and supportive sponsors. Please be sure to stop by the sponsor booths and introduce yourself;
they want to get to know you!Share your experiences on Twitter at
#NABEComm or on the NABE Facebook page. Materials are posted at nabenet.org and on the conference’s mobile site at http://knmsites.com/nabecomm (or by following the QR code below).
Enjoy Denver and all it has to offer!
Sharon Nolan,Section Chair
2012-13
Tuesday, October 93–5 p.m. Registration....................................................................Duck, Duck, Goose
2:30–4:30 p.m. Communications Section Council Meeting
5–6:30 p.m. Welcome Reception Museum of Contemporary Art Denver Rooftop Patio Colorado Bar Association Assistant Executive Director Dana Collier Smith will offer a welcome to early arrivals.
7 p.m. Council Dinner Wynkoop Brewing Company
7 p.m. Early Arrivals Dinner Wynkoop Brewing Company, second floor landing. Cost of dinner is not included in your registration. After dinner, meet up for billiards on the second floor of the Wynkoop.
Wednesday, October 1011:30-4 p.m. Registration
1–1:30 p.m. Welcome Sharon Nolan, Chicago Bar Association, NABE Communications Section Chair Charles C. Turner, Colorado Bar Association Executive Director Introduction of First Timers Barry Kolar, Tennessee Bar Association, NABE Communications Section Secretary/Treasurer Introduction of Gold Sponsor Clio
1:30–2:30 p.m. Plenary
The Future of Communications....................................Marco Polo Ballroom Gil Asakawa, Manager of Student Media, University of Colorado Introduced by Sharon Nolan, Chicago Bar Association, NABE Communications Section Chair We’re in an evolutionary stage of communications, whether it’s for marketing, news media or public relations. In fact, it’s a revolutionary era, with old standards like news papers withering away and a bewildering array of new technological advances from social media to smartphones and tablets taking over. How do we cope with the ever- changing landscape and continue to hone our communications skills into the future?
2:30–3 p.m. Break—Come Meet Our Sponsors
3–4 p.m. Knowledge-Building Breakout Sessions
Track 1: The Moon Is Made of Cheese, the World Is Flat and the Third Branch Is the Least Important Branch: Communicating the Truths and Necessity of the Civil Justice System.................................................................Red Rover Alli Gerkman, Institute for the Advancement of the American Legal System Introduced by Sara Crocker, Colorado and Denver Bar Associations At a time when even public figures don’t understand the role of the judiciary, it is increasingly necessary that bar leaders find ways to help their members spread the word about the importance of our third branch. Of course, that’s easier said than done. But there are opportunities through traditional and online media to create stories that empower people to respect, trust and, when necessary, navigate the court system.
Track 2: Social Media—Now What?..............................................Hopscotch Frankie Cervantes, Founder and Principal, Frankly Communications Stephanie Abbott, Communications Coordinator, Clark County Bar Association Patrick Tandy, Director of Communications, Maryland State Bar Association With so many ever-evolving options out in cyberspace, selecting the best social media outlet for your communications purposes could be a headache. In this lively panel discussion, we’ll discuss successes and frustrations of working with social media, how to work it into your day and how to conduct a social media audit to ensure that you are using your time efficiently and reaching your members in the social places they hang out online.
Welcome ReceptionMuseum of Contemporary Art Denver5 p.m.1485 Delgany St.Denvermcadenver.org
Join your collegues for for drinks, appetiz-ers and an execptional view of downtown Denver on the rooftop of MCA Denver. Docent tours will begin at 4:30 and 6 p.m.
T h e M u s e u m o f Contemporar y Art Denver explores the art and culture of our time through rotating exhibitions
and public educational programs. Featur-ing regional, national and international artists, MCA Denver offers a wide range of exhibitions promoting creative experi-mentation with art and ideas.
Early Arrivals and Section Council DinnerWynkoop Brewing Company7 p.m.1634 18th St.Denverwynkoop.com
Price Range: $$
Colorado’s first b r e w p u b a n d Denver’s first craft
brewery, Wynkoop Brewing Company was founded in 1988 by a group of urban pioneers led by Colorado Gov. John Hick-enlooper. Highly acclaimed small-batch beers, high quality food and service, the city’s best pool hall and our glorious 1888 building are just a few of our claims to fame.
Walking directions on page 11
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5:15 p.m. Downtown Denver Social Media Culinary Tour................Marco Polo Ballroom Sponsored by Fastcase and Fig Leaf The NABECOMM Downtown Social Media Culinary Tour sends teams across the heart of downtown Denver to find clues and photos at specific locations, while performing tasks to post to social media outlets and enjoying a bite of Denver along the way! This is the ultimate team-building event where each group, led by an assigned team leader, will explore the historical and whimsical avenues of the city with a bite at each spot! At the end of the tour, everyone will convene at a local restaurant gem, with food, the opportunity to purchase drinks and live music.
Thursday, October 118:15 a.m.–4 p.m. Registration....................................................................Duck, Duck, Goose
6–10 a.m. Breakfast—Complimentary for attendees at The Corner Office, located inside the hotel (If you are not staying at The Curtis, please check to make sure you have a breakfast voucher in your registration packet.)
8:45–10 a.m. Plenary
The End of Membership as We Know It..........................Marco Polo Ballroom Introduction of Platinum Sponsor Fig Leaf Sarah Sladek, Founder of XYZ University and Author of “The End of Membership as We Know It” Introduced by Ann Murphy, Bar Association of San Francisco, NABE Communications Section Executive Council Member Today, the competition is cut-throat and membership as a commodity holds little value. Associations are facing the economic equivalent of a sprawling sewage plant being built next to their luxury tower. As a result, associations are challenged more than ever before to retain membership, market to prospective members and raise revenue. Rather than negotiate and haggle your way back to the top using traditional methods, learn revolutionary membership models to put your association on the fortune-making fast-track. These concepts will help your association build a sustainable, prosperous, next generation association that will corner the marketplace and keep members coming back for more. In this presentation you will learn how the definition and delivery of membership is changing and how to: •Proveyourassociation’svalueandprovideamust-havemembership; •Eliminatethecompetitionandcornerthemarket; •Determinewhichmembershipmodelprovidesthemostincomepotential;and •Measurethevalueof,anddemandfor,yourassociation’smembershipbenefits.
10–10:30 a.m. Break—Come Meet Our Sponsors and be entered to win a wine basket courtesy of the Doubletree Hotel
10:30–11:30 a.m. Knowledge-Building Breakout Sessions
Track 1: Strategic Membership Plan...............................................Red Rover Sarah Sladek, Founder of XYZ University and Author of “The End of Membership as We Know It” Introduced by Ann Murphy, Bar Association of San Francisco, NABE Communications Section Executive Council Member Learn the trigger points for getting members to join and renew and the critical survival tools your association needs to survive and grow in the “new economy.” Sarah Sladek has developed some of the most successful strategic plans in the industry—which have been known to increase membership for associations as much as 13 percent in just one year. In this brief session, Sarah will direct you to your fastest, most streamlined path to increased profits and membership and show you how to develop a one-page strategic membership growth plan for your bar association. Her approach simplifies and streamlines the typical strategic planning process to ensure immediate results.
Downtown Denver Social Media Culinary Tour
Meet up at 5:15 p.m. in the Marco Polo Ballroom. Wear your walking shoes! Pedi-cabs will be available for those unable to walk the entire distance.
The NABECOMM Downtown Social Me-dia Culinary Tour sends teams across the heart of downtown Denver to find clues and photos at specific locations, while performing tasks to post to social media outlets and enjoying a bite of Denver along the way! This is the ultimate team-building event where each group, led by an assigned team leader, will explore the historical and whimsical avenues of the city with a bite at each spot! At the end of the tour, everyone will convene at a local restaurant gem, with food, the opportu-nity to purchase drinks and live music.
Sponsored by
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Track 2: Get My Website Found!.....................................................Hopscotch Natalie Henley, Marketing Manager for Volume 9 Introduced by Holly Priestner, State Bar of Texas Communications Division Director Bar association websites provide valuable information for attorneys and members of the public—but how can you be sure that your audience is finding you? On the Internet, people only see what search engines point to, and competition for the top spots is fierce. So how do you ensure that your bar association gets found? Join Natalie Henley as she demystifies the world of search engine optimization through an easy to understand, no “geek speak” presentation. Your head will be buzzing with new ideas and a greater understanding of how search engines find you, including tangible steps you can take to direct a successful online marketing campaign. Natalie will walk you step-by-step through creating a keyword strategy and optimizing your website so that your website gets found.
11:30–11:45 a.m. Transfer Break
11:45 a.m.–12:45 p.m. Knowledge-Building Breakout Sessions
Track 1: Secrets of Association Branding........................................Red Rover Pecanne Eby, Marketing and Brand Specialist, brandmentoring™ Introduced by Kelley Jones King, State Bar of Texas Deputy Executive Director and Past Section Chair Learn the secrets of building a strong association brand you (and members) will be proud to represent. In this interactive session, we will examine the keys to strong association brands and determine where you need to focus your energy and resources. Get introduced to a simple, three-bucket messaging format to help you focus your campaign messages. And learn about what makes some brands memorable and others mediocre. This session is recommended for those who struggle with a blah brand or bland member messages.
Track 2: Content Advisory: Our Digital Future.................................Hopscotch Panel Presenters include Tim Eigo, Arizona Magazine Editor; Kerstin Firmin, Contra Costa County Bar Association Communications Coordinator; Joyce Hastings, State Bar of Wisconsin Publications Director; and Ann Murphy, Bar Association of San Francisco Communications and PR Director You know that gap between print and digital we’re supposed to close every day? Panelists in this session explore ways to create and distribute valuable digital content to fill it. Topics will include: •Channelslikenewscentersandblogstoshareinformationandburnishyourbrand •Uniquecontenttoengagereaders—andgenerateadrevenue •Thetweet-valancheofinformationwe’reexpectedtodistribute •Toolstomanageandtrackprint,digitalandsocialcontent •Changestoourplanningandpublishingcycle •Integratingyourownassociation/industryresearch •Developingnewskillswithlimitedresources
12:45–1:45 p.m. Buffet Lunch................................................................Marco Polo Ballroom
1:45–2 p.m. Transfer Break
2–3 p.m. Knowledge-Building Breakout Sessions
Track 1: Red Rover, Red Rover—C’mon Over for New Web Ideas ...................................................................................................Red Rover Panel Presenters include Sarah Coole, State Bar of Georgia; Pat Yevics, Maryland State Bar Association; Barry Kolar, Tennessee Bar Association; and Jenna Grubb, Toledo Bar Association With attention moving to mobile apps, social media and the next great thing, keeping your website relevant and useful is a big challenge for many bars. Redesigns incorporating sophisticated content management systems are costly and the staffing needed to support and feed the sites may not fit the model we’ve been using. This
Thursday NightDine AroundsPlease meet in the hotel lobby at 6:30 p.m. where taxis will be arranged.
Highland Tap and Burger2219 W. 32nd Ave, Denverhighlandtapdenver.comPrice Range: $$ Highland Tap and Burger is decidedly a place for a raucous good time in a sprawling room, a wide range of brewed beverages, and an ambitious menu. The emphasis is on locally sourced food. While wine and cocktails are served, the restaurant’s great pride is in its beer and ale list. Sixty varieties are available, with 18 Colorado microbrews on tap. For all the flowing suds, this is a family-friendly place.
LoLa1575 Boulder St., Denverloladenver.com Price Range: $$ Lola, with food inspired by the coastal regions of Mexico and a bar named one of the Top Five Places to Drink Tequila in North America, is the spot for serious eats and crafted cocktails. From seasonal menus and vibrant flavors to chef ’s tables and private events, Lola offers an experience that’s a Denver must.
Dine Arounds, continued on next page
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round-table discussion will explore what role your website should be playing for your bar, how to get it there and how to maintain it. Join your colleagues for a lively session of give-and-take. Track 2: Talk Back with the Media..................................................Hopscotch Panel Presenters include Heather Draper of the Denver Business Journal, Chris Vanderveen of 9News and Amber Vincent of Alyn-Weiss & Associates. Moderated by Sara Crocker, Colorado and Denver Bar Associations. Ever wondered why that press release you sent seemed to get lost in the shuffle or how to build a better relationship with a reporter? We’ll take your questions (some in advance and some live) about working with the media and sharing your association’s message, and get answers, tips and advice from this group of local media experts.
3–3:30 p.m. Break—Come Meet Our Sponsors
3:30–5 p.m. Plenary
Beer ‘n’ Bull Session: Communications Futurology..........Marco Polo Ballroom Introduction of Gold Sponsor Higher Logic Drawing for the Wine Basket Moderated by Kevin Ryan, Vermont Bar Association Director of Education and Communication Panelists include Danielle Boveland, Louisiana State Bar Association; Barry Kolar, Tennessee Bar Association; Cynthia Kuhn, District of Columbia Bar; Fred Massie, Rhode Island Bar Association; Mark Mathewson, Illinois State Bar Association; Laurie Nivison, Connecticut Bar Association; John Sirman, State Bar of Texas; and Leigh Thomas, South Carolina Bar Association. Past Section Chair Kevin Ryan will set the table with Colorado microbrews then let you fill up on a menu of new ideas, emerging technologies and bar-tested projects. You’ll be able to choose a sampling of topics from the menu below to satisfy your thirst for knowledge. Round Table Topics: •GoingMobile:It’sMoreThanJustAppsandQRCodes •TurningthePage:What’stheLatestonPrintvs.ElectronicPublications? •DeathandTransfiguration:MediaRelationsAfterNewspapers •What’sLinkedInGottoDowithIt?HowBarsCanUsetheLatestSocialMedia •DaysofFuturePassed:FittingSocialMediaintoYourBusySchedule •WeWillRockYou:PromotingMemberBenefitstoMembers •ClosetotheEdge:DesignandRedesign •MakingMovies:UsingVideotoInformMembersandthePublic
6:30 p.m. Dine-Arounds............................................................................Hotel Lobby Gather with colleagues for dinner at one of Denver’s great restaurants. Cost of dinner is not included in your registration fee. Sign up at the registration desk.
Friday, October 128:30 a.m.–Noon Registration....................................................................Duck, Duck, Goose
6–10 a.m. Breakfast—Complimentary for attendees at The Corner Office, located inside the hotel (f you are not staying at The Curtis, please check to make sure you have a breakfast voucher in your registration packet.)
9–10:30 a.m. Knowledge-Building Breakout Sessions
Track 1: Guilty Pleasures of an Effective Writer: Knowing the Audience, Styleguides and Editing................................................................Red Rover Panel Presenters include Don Elfant, Elfant Marketing and freelance writer, and Dawn McKnight, Colorado Bar Association CLE Assistant Executive Director and Publications Director. Moderated by Kat Hinson, Austin Bar Association Director of Communications.
Sushi Sasa2401 15th St., Denversushisasadenver.com Price Range: $$$ Sushi Sasa provides the Denver community with beautifully cut fresh fish, wholesome traditional japanese starters and unique sushi rolls. A colorful array of traditional Japanese cuisine with an Ameri-can twist at this chic, modern sushi haven in Denver. Those who love fresh, beautifully cut sashimi will fit in perfectly, and the extensive kitchen items and adventurous sushi rolls will leave everyone at your table satisfied.
Vita1575 Boulder St., Suite A, Denvervitadenver.com Price Range: $$
VitaRestaurantcombinessophisticationwithacasual, inviting atmosphere. Our Modern American menu is crafted with exceptional attention to detail andfreshingredients.WeatVitastrivetomakeeach dining experience more exceptional then the last.
Dine Arounds, continued from previous pagePlease meet in the hotel lobby at 6:30 p.m. where taxis will be arranged.
As bar staff, how do we ensure that our messages are landing the way we intend with the myriad audiences we approach each day? In this session, learn to quickly analyze your audience before you write to ensure effective communication. Discover how to identify the objectives and desired results of a particular written communication and how to tailor your message to most effectively meet those objectives. Learn editing and proofing strategies and how misused grammar is often the biggest challenge to clear writing. Find out why using a styleguide is important and how to produce one for your organization.
Track 2: Managing Information Overload.......................................Hopscotch Catherine Sanders Reach, Chicago Bar Association Director of Law Practice Management and Technology Introduced by Sharon Nolan, Chicago Bar Association, Communications Section Chair Bar staff are bombarded with information from many channels: email, letters, magazines, the Web, social media…! In this program we will focus on how to manage email, and use tools that help store, sort, and search through all the information you receive so that you can retrieve it when you need it—your own personal knowledge management!
10:30–11 a.m. Break—Come Meet Our Sponsors
11 a.m.–Noon Knowledge-Building Breakout Sessions
Track 1: (Re)Building Your Blog.....................................................Red Rover Merrilyn Astin Tarlton, Attorney at Work Introduced by Heather Clark, Colorado and Denver Bar Associations Director of Communications and Marketing Usingthereal-lifeexampleofAttorneyatWork,Partner/CatalystMerrilynAstinTarlton show how to create and manage a multi-author blog. She will discuss building readership, creating interaction, creating presence, content development, daily blog management and more. Plan to take good notes so you can head home with a plan to launch or spruce up your own bar blog!
Track 2: App-timization: Your Members Are Ready for the Mobile Web—Are You?......................................................Hopscotch Dan Kittay, Kittay New Media Introduced by Christine Cendagorta, Washoe County Bar Association Executive Director Studies show that 20 percent of all Web traffic now comes from mobile devices. Your members, and the public, will expect you to provide information in mobile-friendly formats, such as apps and websites that can reformat your content based on the device that’s accessing it. Are you ready for them?
In this session, web developer and NABE veteran Dan Kittay will show you the ins and outs of developing mobile apps, and optimizing your regular website to look good on any device or PC. He’ll show samples of what other bars have done, and also offer suggestions on features and technologies to consider adding to your efforts. And as a bonus, he’ll translate all that tech talk into English!
Noon–2 p.m. Luminary Awards Luncheon..........................................Marco Polo Ballroom Sponsored by FastCase Celebrate the good works of your colleagues during the annual Luminary Awards Luncheon, where awards will be given for the top communications projects from the past year as judged by a jury of your peers.
2–3:30 p.m. Mingling with the Stars Reception................................................Red Rover Rub elbows with the Luminary Stars, see the winning projects and hear the stories behind their award-winning work. Snacks and beer will be provided.
6:30 p.m. Friday Night Dine-Around..........................................................Hotel Lobby Gather with colleagues at Denver’s oldest restaurant, The Buckhorn Exchange. Cost of dinner is not included in your registration fee. Sign up at the registration desk.
See you in Portland, Oregon, in October 2013!
Friday NightDine AroundPlease meet in the hotel lobby at 6:30 p.m. where taxis will be arranged.
The Buckhorn Exchange1000 Osage St. Denverbuckhorn.comPrice Range: $$$
Denver’s original steakhouse, The Buck-horn Exchange is located in the city’s oldest neighborhood. This National Historic Land-mark and Western Museum has been serv-ing the finest in Old West fare since 1893. Prime grade beef steaks, buffalo prime rib, elk, salmon, quail, game hen and succu-lent baby-back pork ribs are just some of the marvelous offerings on the Buckhorn menu. Exotic appetizers such as alligator tail and buffalo sausage are available, and no dinner is complete without the house specialty, Rocky Mountain Oysters.
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Stephanie AbbottCommunications Coordinator, Clark County Bar Association
Steph Abbott is the Communica-tions Coordinator for the small, voluntary Clark County Bar As-sociation inLasVegas,Nevada.She facilitates communications with the association members,
press and public. Steph produces the bar’s official publication, Communiqué, and the weekly e-mail, Bar Briefs. She serves as webmaster for www.clarkcountybar.org. She administers the bar’s social media accounts. Follow her on Twitter at @clark-countybar and @stephabbottsays.
Gil AsakawaManager of Student Media, University of Colorado
Gil Asakawa is the manager of StudentMedia at the Univer-sity of Colorado’s Journalism and Mass Communication program and is the faculty adviser to the student-run news website,
cuindependent.com.He has worked in online media since 1996,
managing content for AOL and a succession of startups and news companies. Most recently he served as manager of audience development for MediaNews Group, the parent company of The Den-ver Post, San Jose Mercury News and more than 70 other newspapers. He’s an expert on social media, search engine optimization and emerging tech-nologies for online content and loves talking about augmented reality, e-readers and tablets, mobile platforms and, in general, the future of media.
Merrilyn Astin TarltonPartner/Catalyst, Attorney at Work
For more than 25 years Merrilyn Astin Tarlton has been a thought leader and consultant on law firm business strategy and innovation, organizational development and marketing. She coaches lawyers,
management groups and law firm managing part-ners in their various roles as leaders and business people, and is partner/catalyst of the website At-torney at Work.
Merrilyn was the editor-in-chief of the Ameri-can Bar Association’s magazine, Law Practice, and wrote regular columns on innovation, creativity and people issues in the profession.
As the first chair of the ABA’s Beyond the Breaking Point Task Force, she is often quoted in national, international and local media regard-ing stress, quality of life, balance and professional
development for lawyers. She speaks frequently on new models for the business of practicing law.
Danielle E. BovelandCommunications Coordinator– Online Media, Louisi-ana State Bar Association
Danielle is the Communications Coordinator of Online Media at the Louisiana State Bar Asso-ciation. Danielle is responsible for coordinating the Bar’s social media presence through Face-
book, Twitter, LinkedIn, Google+, Pinterest and Foursquare. She also is a staff liaison to the Leader-ship LSBA Class. Danielle is a graduate of Howard University,wheresheearnedabachelorofartsdegree in communications with a concentration in public relations. She joined the LSBA staff in 2008, and moved to her current position in 2010. She can be reached at [email protected] or (504) 619-0147.
Frankie CervantesFounder and Principal, Frankly CommunicationsFrankie Cervantes is the founder and principal of Frankly Com-munications (franklycommunica-tions.com).FrankieisaformerTV
journalist but you may still catch her on national and/or international broadcast networks reporting on breaking news events. Her experience in com-munications spans more than 17 years. As a public relations professional, Frankie has serviced clients in oil & gas, consumer products, technology, sports & entertainment, fashion, beauty & lifestyle and travel & hospitality industries. She has worked with influential public figures, nonprofit organizations, government entities, private and public companies across the globe. Frankie is known for her dynamic personality, networking skills and collaborative partnerships with key members of the community, media and various local and national professional organizations. Frankie consistently delivers mea-surable results and ensures each client’s vision is a priority while delivering their messages to audi-ences that matter the most, including the social Web. She studied political communication/pre-law atUniversityofDenverandholdsaBachelorofSci-ence degree in Communication and Japanese from theUniversityofUtah.
Sarah CooleDirector of Communications, State Bar of Georgia
Sarah Coole is the director of communications at the State Bar of Georgia, a 43,000-member man-datory bar in Atlanta, Ga. Her main responsibilities
include webmaster of gabar.org, managing editor of the bi-month-ly magazine, the Georgia Bar Jour-nal, and overseeing the bar’s other communications, marketing, pub-lic affairs and publication efforts.
In addition to those duties, she does whatever else the president and executive director tell her to do! Sarah’s been with the Bar for 11 years, hired into the Communications Department as a fresh gradu-ateoftheUniversityofGeorgia.GoDawgs!Marriedto Douglas, they have two great kids, Molly, 4, and Mia, almost 1.
Sara CrockerCommunications Specialist, Colo-rado Bar AssociationSara Crocker is a communica-tions specialist for the Colorado and Denver Bar Associations. She serves as editor for the Denver
Bar Association’s official member publication, The Docket, handles media requests and public rela-tions for the bar associations and manages a blog aimed at solo and small firm attorneys, Solo in Colo. Prior to joining the bar associations, Sara worked at various daily and weekly newspapers across the state, largely covering city and county news.
Heather DraperReporter, Denver Business Journal
Heather Draper covers banking, finance, law and the economy for the Denver Business Journal and writes the “Finance Etc.” blog. Draper formerly worked as a re-porter for Dow Jones Newswires
in both Denver and Singapore, was the deputy business editor of the San Antonio Express-News and covered airlines, oil and gas and mining for the Rocky Mountain News.
Pecanne EbyMarketing and Brand Specialist, brandmentoring™
Pecanne Eby, MBA, launched Brand Mentoring to teach associa-tion and business clients how to quicklyCLARIFYandUNIFYtheirbrands and marketing communi-cations. Pecanne’s motto is: “Great
marketing starts with a great brand.”Many of her 20 years in marketing were in
the “trenches” of the fast-paced advertising agency world, where she worked with clients championing a variety of causes in the non profit and for-profit worlds.
Pecanne has also served client-side as a Mar-
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keting director and a chief marketing officer within the association world. She has taught marketing as anadjunctprofessoratGeorgeWashingtonUniver-sity. Pecanne serves on the Board of Directors as programs chair for the Business Marketing Associa-tion (Colorado chapter).
Tim EigoEditor, Arizona Attorney, State Bar of Arizona
Tim Eigo is the editor of Arizona Attorney, the monthly maga-zine of the State Bar of Arizona. He also manages and writes the bar’s varied social-media content. Before that, he edited and wrote
at a variety of publications, including the Orange County (Calif.) Business Journal. He earned his un-dergrad and grad degrees in English, and went to lawschoolattheUniversityofCalifornia–HastingsCollege of Law. He then practiced law in Southern California. Tim is a council member for the NABE CommunicationsSectionfor2011–13.
Don ElfantMarketing and Freelance Writer
Don has more than 20 years expe-rience reaching mryiad audiences in a variety of ways. These include print and television advertising, direct mail, magazine features, e-books, speeches, and op-eds. In
additon to his for-profit clients, Don has written for bar associations and many other nonprofits. He is currently working on a feature screenplay.
Kerstin FirminCommunications Coordinator, Contra Costa County Bar Association
Kerstin Firmin is the Communica-tions Coordinator for the Contra Costa County Bar Association (CCCBA) in the San Francisco Bay area. In addition to the CCCBA’s print magazine, the Contra Costa
Lawyer, Kerstin manages the online magazine, multimedia and social communication for the as-sociation. Before joining the CCCBA, Kerstin worked in the nonprofit development field, managing pub-lications and marketing for social service, govern-ment and advocacy organizations.
Alli GerkmanDirector of Communications, IAALS, University of Denver
As the Director of Communications at IAALS, a national, independent research center based at the UniversityofDenveranddedicatedtocontinuous
improvement of the process and culture of the civil justice system, Alli Gerkman blends traditional and online expertise to communi-cate complex messages about the justice system to a broad audience
that includes lawyers, judges, media, legislators, and, of course, the public.
Jenna GrubbDirector of Communications, Toledo Bar Association
Jenna Grubb is the director of communications for the Toledo Bar Association, where she is re-sponsible for all publications, in-cluding the monthly TBA Newslet-ter and E-News, the TBA website
and the annual Legal Directory. In addition, she directs media relations, community relations and membership.
JennaholdsanB.A.fromSaintLouisUniver-sityandamasterofliberalartsfromtheUniversityof Toledo. She grew up in The Hill neighborhood of St. Louis, Mo.
Joyce HastingsPublications Director, State Bar of Wisconsin
As the State Bar of Wisconsin’s publications director, Joyce Hastings leads a team that serves as the organization’s “content hub,” delivering traditional and multimedia content through
various communications channels, including the Wisconsin Lawyer magazine, the WisBar InsideTrack e-newsletter, various section/division newsletters, WisBar.org and social media.
Joyce is a former chair of the NABE Commu-nications Section. She received the section’s E.A. Wally Richter Leadership Award in 2002.
Natalie Henley Marketing Manager, Volume 9
Natalie Henley specializes in the search engine optimization, pay-per-click and social media mar-ketingfields.AtVolume9,Nataliedevelops customized strategy and Internet marketing campaigns
for clients, to ensure each marketing activity is aligned to maximize business success.
Natalie is a pioneer in the social media mar-keting space, applying search engine optimization techniques to social media profiles to dominate search engines under high-value keywords. With an extensive background in market research and public relations, Natalie specializes in Internet
reputation management and brand-development campaigns. In addition, she has developed quanti-tative and qualitative metric programs to tangibly measure success with social media efforts.
She is certified in PPC through Google Ad-words and SEO through Search Engine Workshops, as well as advanced SEO training through the NC Search Academy.
Katherine HinsonDirector of Communications, Austin Bar Association
Katherine (Kat) Hinson has been the director of communications for the Austin Bar Association for almost 10 years. She has more than 15 years experience in public and media relations. Kat also has extensive experience in writing, editing and publishing. In addition to creating numerous as-sociation newsletters, she was a technical writer in the elections industry and was the managing editor for a national trade magazine.
Dan KittayKittay New Media
Dan Kittay has been working for and with bar associations for 25 years, starting with the New York State Bar Association as editor of the State Bar News and resident Mac nerd. Since 2000, he has been
proprietor of Kittay New Media, a Web develop-ment firm based in upstate New York. His focus in recent years has been on the emerging mobile Web, including app development, Web optimiza-tion, and using his iPhone to take videos of trains. Section veterans may remember that Dan man-aged to do some train watching whenever he trav-eled to the Comm Workshop. Some of those videos arenowhighlyrankedonYouTube,andaDVDisforthcoming. You can reach Dan at [email protected], or 518-383-1700.
Barry KolarAssistant Executive Director,Tennessee Bar Association
Barry Kolar is assistant executive director of the Tennessee Bar As-sociation, where he supervises the TBA’s website and other com-munications channels. He has been active in NABE, serving as
chair of both the Membership and Website com-mittees before joining the Communications Sec-tion Council. Before coming to the TBA, Barry worked in journalism and politics. He holds a B.A. in journalism and political science from Baylor UniversityandanM.A.inpoliticalsciencefromtheUniversityofTennessee.
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Frederick D. MassieDirector of Communications,
Rhode Island Bar AssociationFrederick D. Massie is the Rhode Island Bar Association Director of Communications and Editor of the Rhode Island Bar Journal. A graduateofBrownUniversity,his
experience includes: teaching upper school English, history and anthropology; advertising copywriting; news media relations; column and feature article writing; and marine environmental advocacy and education.
Dawn McKnightAssistant Executive Director / Publications Director,Colorado Bar Association CLE
Dawn McKnight is the assistant executive director and the pub-lications director of Colorado Bar Association CLE, the nonprofit, educational arm of the Colorado and Denver Bar Associations. Prior
to entering the publishing and continuing educa-tion field, she worked as a civil litigation associate for both private and public service entities. She also has a background in fundraising development and publishing for nonprofits. Dawn is a graduate of the UniversityofDenverCollegeofLaw(1996)andSanFranciscoStateUniversity(B.A.,honors;Interna-tional Relations).
Ann MurphyDirector of Communications, The Bar Association of San Francisco
Ann Murphy has been the director of communications for the Bar Association of San Francisco (BASF) since May 2005. She oversees print publications, collateral pieces, public relations, electronic communications, the website and social networking, as well as RSS feeds, videos and podcasts. She also oversees marketing, advertising and numerous technology projects. She isagraduateofPurdueUniversity.
Ann also is a Council Member for the NABE CommunicationsSectionfor2011–13.
Laurie NivisonMarketing and Communications Administrator, Connecticut Bar Association
Laurie Nivison is the marketing and communications administra-tor for the Connecticut Bar Asso-ciation and has worked at the CBA for five years. She is responsible for overseeing all marketing and
communications for the CBA, including member-
ship recruitment and retention, publications, event management, website, social media, and more. Prior to her time at the CBA, Laurie was the ad-vertising manager for Goodspeed Musicals, a Tony Award-winning regional theatre where the musi-cal Annie got its start, and where Laurie had the opportunity to work with some legends in show business, including Mary Poppins herself, Julie An-drews. Laurie earned a BA in mass communication fromWestfieldStateUniversityinWestfield,Mass.,in 2001. A New England girl through and through, she enjoys dispelling the myth that Connecticut is justinsurancecompanies,UConnbasketball,andcasinos, but instead the place where Mark Twain wrote Huckleberry Finn and a place where you can be anywhere you like in just 45 minutes, be it the ocean, the mountains, the city, or the country.
Kevin F. RyanDirector of Education and Communication,Vermont Bar Association
Kevin F. Ryan, Esq., is Director of Education and Communica-tionattheVermontBarAssocia-tion. Kevin has taught numerous continuing education courses on subjects ranging from ethics and
professionalism, to e-filing, to management and technology. He has many publications on a wide range of topics, including constitutional law, legal theory, political philosophy, professionalism and le-gal ethics, and international law. He currently serves as adjunct professor of political science at Norwich UniversityandisapastchairoftheNationalAssocia-tion of Bar Executives Communications Section.
Catherine Sanders ReachDirector of Law Practice Management & Technology,The Chicago Bar Association
Catherine Sanders Reach is director of Law Practice Management and Technology for the Chicago Bar Association. She was the director at the American Bar Association’s Legal Technology Resource Center
for more than 10 years, providing practice technol-ogy assistance to lawyers. Prior to her work at the CBA and ABA she worked in library and information science environments for a number of years, work-ing at Ross and Hardies as a librarian. She received a master’s degree in Library and Information Studies fromtheUniversityofAlabama–Tuscaloosain1997.
Sarah SladekCEO, XYZ UniversityConcerned about declining engagement in our na-tion’s membership associations, nonprofits and
workplaces, Sarah Sladek founded XYZUniversitytohelporganiza-tions bridge generation and talent gaps.
Launchedin2002,XYZUni-versity remains one of the only
companiesintheU.S.dedicatedtothegenerationaltopic and helping organizations sustain by staying relevant to and engaging the participation of Gen-erations X, Y and Z.
She is the author of three books. “The New Re-cruit: What Your Association Needs to Know About X, Y, & Z” (2007) was the first book to address the generation gap in membership associations.
Sarah immediately followed with a second book geared toward bridging the talent gap in the workplace, “Rock Stars Incorporated: Hiring the High-Performance, High-Maintenance Hotshots Half Your Age” (2008), and launched a national conference addressing the topic. The RockStars@Work Conference was the nation’s first business con-ference focused on bridging talent and leadership gaps in the workforce and brought in such notable companies as DreamWorks Animation, Fortune and Best Buy.
Sarah’s most recent book is a bestseller. “The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century” (2011) helps membership associa-tions regain their foothold in the marketplace de-spite recent economic and demographic challenges.
Patrick TandyDirector of Communications, Maryland State Bar Association
Patrick Tandy is Director of Com-munications for the Maryland State Bar Association. A 12-year veteran of the MSBA staff, he over-sees communications between the Association’s leadership, its
members, the media and greater public. Patrick edits MSBA’s showcase publication, the Maryland Bar Journal, and maintains its primary Twitter feed, @MarylandBar. At the end of the day, he applies whatever is left to his award-winning small press publication, Smile, Hon, You’re in Baltimore!, which documents the good, bad and ugly of life in Charm City.
Chris VanderveenReporter, 9News
ChrisVanderveenisproudtosayhe’s a Colorado native. He was born at Swedish Hospital, went to grade school at Bradley Elemen-tary in Denver and Saint Louis
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Elementary in Englewood. He was a Spartan at Thomas Jefferson High School, and a Buff at the UniversityofColorado.
Chris started his journalism career in Casper, Wyoming,workingforKGWC-TV.Therehelearnedto do just about every job imaginable. His job title should have read, “Photojournalist, reporter, pro-ducer, weekend weather anchor, weekend anchor, and guy who cleans snow off of the satellite dishes when Casper gets 2 feet of snow.” Despite the Casper wind, he says it was the best start he could have ever gotten. After two and a half years there, hecamebacktoColorado,toworkforKOAA-TVinColorado Springs. There he was just a general as-signment reporter, which was just fine with him. He worked under the shadow of Pikes Peak for another three and a half years before coming to 9News.
As a kid, he grew up watching 9News. In college, he interned at 9. And it was 9News that showed him the secret to a good story.
Amber VincentAccount Manager, Alyn-Weiss & Associates
Amber Vincent is an accountmanager for Alyn-Weiss & As-sociates, a professional services marketing firm. She researches and helps write marketing com-munication plans for attorneys
and lawyers and then helps clients execute those plans. This includes working with trade and gen-eral circulation print and broadcast media editors and reporters, media research, copy writing and special event management.
She has handled reputation management and media relations for clients facing commercial foreclosure, bankruptcy, investigation and indict-ment by federal and state authorities in high-pro-file matters such as the Petters and Madoff Ponzi schemes.
She is the firm’s online marketing specialist and has worked on numerous pay-per-click cam-paigns and search engine optimization strategies for law firms nationwide. She has also lectured to law firms locally and at national conventions on social media and optimization tactics.
She is a member of the American Bar Asso-ciation’s Law Practice Management Section, Young Lawyers Division and Women Rainmakers.
Patricia A. YevicsDirector of Law Office Management, Maryland State Bar AssociationPatricia A. Yevics has been Director of Law Office Management at the Maryland State Bar Associa-tion since 1993. When she was hired in 1993, her
duties were limited to assisting solo and small firm practitioners with law practice management and technology issues.
Through the years she has assumed many other duties including overseeing the MSBA web-site, the weekly e-newsletter, monitoring the MSBA’s listservs, working with sections and com-mittees on their websites, writing monthly articles for the Bar Bulletin, putting on three Hanging Out A Shingle Programs each year and coordinating the Solo Conference
She writes extensively for MSBA and ABA publications on technology and law office man-agement issues. For two years she served as editor of the ABA’s Solo and Small Firm Practice Section’s Technology and Practice Guide. She gives semi-nars and lectures on technology, Internet and law office management throughout the state of Mary-land as well as nationally. She is an active mem-ber of the National Association of Bar Executives where she was chair of the IT Section, served on the Program Committee and Membership Com-mittee. She is currently on the NABE Website and Sponsorship Committees. She also is a member of the Practice Management Advisors Committee of the ABA’s Law Practice Management Section.
She lives in Baltimore City with her husband, Stewart Eisenberg and their cat, Monet. She and her husband are avid travelers and hikers. In her spare time she is a long distance runner, a Master Gardener, a docent at Center Stage, on the Board of the Rawlings Conservatory Association and vari-ous other organizations.
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The Curtis—a DoubleTree by HiltonMeeting Space
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Wednesday Night Reception and Dinner
Walking/Transit directions from The Curtis Hotel to the Museum of Contemporary Art Denver
Walking directions from the Museum of Contemporary Art Denver to the Wynkoop Brewing Company
Walking/Transit directions from the Wynkoop Brewing Company to The Curtis Hotel
1. Head northeast for one and a half blocks on Curtis Street toward 15th Street 2. Board the Free 16th Street Mall Shuttle on the corner of 16th Street and Curtis (5 mins, 6 stops)3. Get off of Shuttle at Wynkoop Street4. Head southwest on Wynkoop Street for one block to 15th Street 5. Turn right onto 15th Street6. Walk two blocks to Delgany Street7. Turn left onto Delegany and the Museum will be on the right at 1485 Delgany Street
Museum of Contemporary Art Denver5 p.m.1485 Delgany St.Denvermcadenver.org
1. Head northeast on Delgany Street toward 15th Street 2. Turn right onto 15th Street and walk two blocks to Wynkoop Street 3. Turn left onto Wynkoop Street and walk three blocks to 18th Street 4. Turn right onto 18th Street and the Wynkoop Brewery will be on the right at 1634 18th Street
Wynkoop Brewing Company7 p.m.1634 18th St.Denverwynkoop.com
1. Head southwest to 16th Street Mall & Wynkoop Street2. Board the Free 16th Street Mall Shuttle on the corner of 16th Street and Wynkoop Street (5 mins, 6 stops)3. Get off Shuttle at Curtis Street4. Walk southwest one and one half blocks to The Curtis Hotel, 1405 Curtis Street
The Curtis1405 Curtis St.Denverthecurtis.com
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Located across from the Denver Center for the Performing Arts and just blocks from the bustling 16th Street Mall, The Curtis—a DoubleTree by Hil-ton—is the place to “Stay Happy” in the downtown Theater District. There are 40 restaurants within five blocks of the hotel and plenty of shopping and entertainment to keep guests busy. The Curtis is also convenient to Denver’s eight professional sports teams, world-class zoo and brand-new Contemporary Art Museum.
The Curtis—a DoubleTree by Hilton1405 Curtis St.Denver, CO 80202Phone: 303-571-0300Fax: 303-825-4301 Reservations: 800-525-6651thecurtis.com
When making reservations, mention the NABE Workshop for the group rate of $149 per night. Description:The Curtis pops with “pop culture.” Inside, the lobby sets a playful pace, with bold contemporary features and furnishings in a retro palette. Inside, take in the interactive video art of classic childhood games by local artist Gary Emrich, as well as the hotel’s 5 & Dime Store, serving classic sodas, candies and travel games in addition to signature Curtis amenities.
And behind the front desk are talented staffers whose impressive knowledge of “rock, paper, scissors” assures the check-in process will put a smile on each guest’s face.
The ground-floor frivolity is just a prelude to the playfulness above, which encourages guests to “Stay Happy” when they stay at The Curtis. With 16 stories to go around, The Curtis features 13 themed guest room floors—including a mysterious 13th Floor—each with eye-catching pop art inspirations and installations.
Driving Directions to The Curtis Hotel from the Denver International AirportThe Denver International Airport is 24 miles and approximately 35 minutes travel time to the Curtis Hotel.
4th Floor—Perfect Pair5th Floor—One-Hit Wonders6th Floor—Fun And Games7th Floor—Laugh Out Loud8th Floor—Sci-Fi9th Floor—Big Hair 10th Floor—Floor Of Champions
11th Floor—Chick Flick12th Floor—The Dance Floor13th Floor—Dun, Dun, Dunnnnn!!14thFloor—TVMania15th Floor—Mad About Music16th Floor—Pedal To The Metal
The Curtis—a DoubleTree by Hilton
1. Exit the airport terminals onto Peña Boulevard and take Pena for 10 miles until you reach I-70 West.2. Take exit 274 toward I-25 South. 3. Follow signs for Park Ave/Downtown and merge onto Fox St/Park Avenue West continue to follow Park Avenue West.
4. Continue onto 22nd Street 5. Turn right onto Blake Street 6. Turn left onto 14th Street 7. Turn left onto Curtis Street. Destination will be on the left.
Ground Transportation Options to The Curtis HotelThe Curtis Hotel does not offer a shuttle from the airport. If you are not renting a car, other ground transportation options are listed below.
Super Shuttle Super Shuttle offers an affordable shuttle service from Denver International Airport to the Curtis Hotel. The rate is approximately $22 one-way or $42 for a round trip.Visitwww.supershuttledenver.comorcall303-370-1300formoreinformationortoreservespace.
Taxi Taxi service is approximately $55 from Denver International Airport to the Curtis Hotel and can be found at taxi stands outside baggage claim. A gate fee of $3.50 for up to three persons is added to your fare. Call Metro Taxi: 303-333-3333 or Yellow Cab: 303-777-7777.
IfyouarearrivinginDenverbytrainatUnionStation,themostconvenienttransportationtothehotelisbythe16thStreetMallShuttle.TheCurtisisapproximatelyonemilefromUnionStation.
If you are driving to the hotel, valet parking is $28 and self parking $22 per day.
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NABE Communications Workshop Planning Committee Volunteers
to all the section members who helped put on the Workshop!Thank you Dominick alcid (District of columbia Bar), Ken Brown (ohio State Bar association), christine cendagorta (Washoe county Bar association), Heather clark (colorado Bar association), Sarah coole (State Bar of georgia), Sara crocker (colorado Bar association), leanna Dickstein (State Bar of california), Tim Eigo (State Bar of arizona), Kerstin firmin (contra costa county Bar association), alexa giacomini (illinois State Bar association), Jenna grubb (Toledo Bar association), Joyce Hastings (State Bar of Wisconsin), Kat Hinson (austin Bar association), Kelley Jones King (State Bar of Texas), molly Kilmer flood (american Bar association), Stacy King (federal Bar association), Barry Kolar (Tennessee Bar association), ann murphy (Bar association of San francisco), Sharon Nolan (chicago Bar association), Paula Portner (New Jersey State Bar association), Holly Priestner (State Bar of Texas), Kevin ryan (Vermont Bar association), leticia Spencer (american Bar association), Steven Valdez (louisville Bar association), francine Walker (florida Bar), Dan Wise (New Hampshire Bar association), and Pat Yevics (maryland State Bar association).
a special thank you to Heather clark, Sara crocker, alexa Drago, margaret Haywood and Kate Schuster of the colorado Bar association who assisted in putting together the 2012 workshop.
