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Control State News
VA: Virginia ABC Grants awarded for Alcohol Education and Prevention Programs
NH: NH Liquor Commission and Jack Daniel’s Emphasizing Responsibility for Fourth of July & Summer Season
UT: Utah’s alcohol agency explains how its government-run stores work in new video series called ‘Meet the DABC’
MS: Illegal moonshine operation busted in South Mississippi
License State News
MA: Lawmaker supportive of tribes’ bid for later alcohol service at casinos
International News
Asia: Starbucks stirs fears with alcohol sales
Canada: Updated Canadian industrial drug and alcohol policy model released to help manage cannabis legalization
Philippine: Amendment of ordinance on drinking alcohol in public places sought
Public Health News
How much drinking is healthy?
Industry News
What's killing Big American Beer?
Jack Daniel’s Severs Sponsorship of Alaska’s Iditarod Dog Race
Guinness is to open its first US brewery in more than 60 years
Daily News
TTB Issues Industry Circular on Calculating Effective Tax Rates for Certain Domestic and Imported Distilled Spirits
A timely reminder of the dangers that come with drinking alcohol during a heatwave
Great Scott! ODOT boards feature resident-submitted safety message
June 29, 2018
NABCA HIGHLIGHTS
The Public Health Considerations of Fetal Alcohol Spectrum Disorders (White Paper)
Native American Nations & State Alcohol Policies: An Analysis (White Paper)
Alcohol Technology in the World of Tomorrow - (White Paper)
The Control State Agency Info Sheets. Please view website for more information.
NABCA Survey Database (members only)
Upcoming NABCA Meetings
Statistical Data Reports
www.NABCA.org
NABCA Daily News Update (6/29/2018)
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CONTROL STATE NEWS
VA: Virginia ABC Grants awarded for Alcohol Education and Prevention Programs
News Release Virginia Alcoholic Beverage Control Authority June 28, 2018
RICHMOND – Fifteen universities and community organizations across the state were recently awarded more than $117,000 in Virginia Alcoholic Beverage Control (ABC) Authority Education and Prevention grants to help reduce underage and high-risk drinking in their schools and neighborhoods. From social marketing and media campaigns, to community meetings and compliance checks, award recipients proposed creative plans to help improve awareness, education and prevention of alcohol misuse in their communities.
“The rewards from this program expand far beyond the 11-month grant cycle,” said Virginia ABC Chief Executive Officer Travis Hill. “We’re looking forward to supporting these new initiatives from a diverse group of partners that share our mission to promote healthy communities by preventing underage and high-risk drinking.”
The following organizations were awarded funds for the 2018-2019 grant cycle:
• City of Portsmouth Police Department ($2,500) • Emory & Henry College, Washington County ($9,950) • Ferrum College ($9,060) • Hanover Cares, Hanover County ($10,000) • Lord Fairfax Community College Police Department, Shenandoah Valley/Piedmont regions ($7,495) • Nia Incorporated of Greater Richmond ($5,500) • Radford University ($9,375) • Radford Youth Adult Partnership ($5,500) • Region Ten Community Services Board, Charlottesville ($7,150) • Rockbridge Area Community Services ($10,000) • SAFE Inc., Chesterfield County ($8,700) • Substance Abuse Prevention Coalition of Alexandria ($7,996) • University of Richmond ($9,000) • University of Virginia Office of Health Promotion, Charlottesville ($5,000) • Virginia College Alcohol Leadership Council ($10,000)
For more information about ABC’s Education & Prevention Grant program, visit www.abc.virginia.gov
Contact: Dawn Eischen Phone: (804) 213-4640 Email: [email protected]
NH: NH Liquor Commission and Jack Daniel’s Emphasizing Responsibility for Fourth of July & Summer Season Award-winning Live Free and Host Responsibly initiative features tips for responsible summertime consumption and service of alcohol
News Release New Hampshire Liquor Commission June 28, 2018
Concord, NH - As summertime begins in New Hampshire, the New Hampshire Liquor Commission (NHLC) and Jack Daniel’s Tennessee Whiskey are highlighting responsible service and consumption of alcohol through their Live Free & Host Responsibly Campaign, which provides consumers access to low-alcohol and alcohol-free drink
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recipes, responsible hosting and serving tips and engaging videos featuring food recipes. The award-winning campaign also features a “Cocktail & Mocktail Competition,” which challenges entrants to create a unique cocktail recipe utilizing products from the Jack Daniel’s Family of Brands, and one “mocktail,” or alcohol-free option to serve as a tasty alternative. For more information, visit www.LiquorAndWineOutlets.com/responsibility.
“While we all are making the most of the summer months, it is critical people practice safe and responsible consumption and service of alcohol,” said NHLC Chairman Joseph Mollica. “We designed the Cocktail & Mocktail Competition as a way for the public to get creative and to explore new ways of utilizing Jack Daniel’s products, as well as alcohol-free options for summertime get-togethers or celebrations. NHLC is proud to continue our Live Free & Host Responsibly campaign with Jack Daniel’s, as we engage our 11 million annual consumers with fun, educational and creative resources to underscore the importance of celebrating summer responsibly.”
The Cocktail & Mocktail Competition includes categories for both NH Liquor & Wine Outlet customers and bartenders/wait staff at licensed New Hampshire restaurants and lounges. Original entries can be submitted to [email protected] by August 1, 2018. For more information on the the Cocktail & Mocktail Competition, visit www.LiquorAndWineOutlets.com/responsibility.
“Responsibility has always been a core value for Jack Daniel’s and Brown-Forman, and we are proud to continue to collaborate with NHLC on the Live Free & Host Responsibly campaign,” said Taylor Amerman, corporate responsibility manager for Brown-Forman, which owns Jack Daniel’s. “Summer is the ideal time to reinforce the essential message of responsibility and this meaningful campaign is a perfect way to engage and educate the public on the importance of safe and responsible consumption and service of alcohol.”
As part of the Live Free & Host Responsibly campaign, Jack Daniel’s and NHLC offer tips for responsible hosting, such as serving tasty alcohol-free drinks with festive names like a “summer strawberry smash” instead of a “virgin” daiquiri to alleviate pressure or questions from guests. The initiative also emphasizes the importance of ensuring guests have safe rides home by utilizing ride-sharing mobile apps and by reminding guests they can always retrieve their vehicles in the morning.
Recipes are developed by Tim Laird, America’s Chief Entertaining Officer. Laird is an authority on wines and spirits and a gourmet chef, with more than 20 years of experience in the hospitality industry. As a master at entertaining, Laird makes hundreds of appearances each year on radio and television programs and has appeared on The Today Show, The CBS Early Show, Fox & Friends, The Tonight Show, ABC World News Now, CNN, FOX News and CNBC networks.
UT: Utah’s alcohol agency explains how its government-run stores work in new video series called ‘Meet the DABC’
The Salt Lake Tribune By Kathy Stephenson June 29, 2018
Everyone has questions about liquor stores in Utah.
Why doesn’t the state have more stores? Why are there different products on the shelves? How do I special order a product the state doesn’t have in its inventory?
The Utah Department of Alcoholic Beverage Control just launched a video series called “Meet the DABC” to answer those queries.
“The purpose of these videos is to let the general public know how we operate and get to know some of our key personnel,” said spokesman Terry Wood. “They will also answer some of the common questions our customers ask.”
Wood uses his background as a former television journalist to interview various employees for the videos, posted on YouTube.
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Deputy director Cade Meier explains what new stores are being built and how they are being designed to be more “customer friendly.”
Video: Meet the DABC3 Cade Meier (https://youtu.be/-0ZE54CBBTE)
In another video, Rob Southworth, from the purchasing division, explains how items are selected for the store shelves. He said there are some 2,000 general items available in all stores and another 4,000 “limited items” that come and go depending on availability.
In 2017, the DABC had about 1,500 items submitted for consideration, but only about 350 products, or 25 percent, made it into the system. Southworth called it a “beauty contest,” with employees looking for the best pedigree, pricing and uniqueness.
“We try to find the treasures in each category for the best price possible,” he said in the video.
Video: Meet the DABC1 (https://youtu.be/-r8TH1bzGVI)
A third video explains how Utah customers can special order items that are not in the DABC system. Special orders require patience, as it usually takes four to eight weeks to get the product. It may take even longer if the item is made by a small producer outside the country.
The state doesn’t charge extra for shipping.
Video: Meet the DABC2 Special Orders: (https://youtu.be/gXzjFTAn5TI)
Wood said more videos are planned.
l agency explains how its government-run stores work in new video series called ‘Meet the DABC’
MS: Illegal moonshine operation busted in South Mississippi
12 WSFA By Jonathan Brannan, Reporter June 28, 2018
HANCOCK COUNTY, MS (WLOX) - An illegal moonshine operation in Hancock County was uncovered Thursday by state authorities, who said it's the largest they've seen in quite some time.
The Alcohol Beverage Control, or ABC, confirms that a six-barrel still was found on Dummy Line Road off Highway 43 in the northern part of the county. The still has easily been flying under the radar of our state and state whiskey taxes. More than 80 gallons of moonshine were seized, along with six barrel of mash, which is the fermenting material used to make the alcohol.
Alcoholic Beverage Control agents spent months piecing together tips and clues that led them to this bust. ABC agent Fred Herndon said it's been a long time since an illegal operation this big was found in Mississippi.
"This is going to be your Mash buckets. It's 55 gallon drums. As you can see it's bubbling away right now. That means it's working," said Agent Fred Herndon while making his way around the still. "It's been roughly eight years since we've caught this size, which is a six barrel still," he said. "It's fairly big for these days.
It's been a busy year so far for ABC throughout the state. If you ask Herndon, he thinks part of the blame can fall on TV. "It's been coming back the last couple of years due to some TV shows. Moonshiners, that sort of stuff," said Herndon.
Herndon wants people to realize that even though these reality shows are making moonshining popular, there are legal ways to get your hands on the stuff, like going to a liquor store and he would recommend going that route.
"If you get into making it, you're going to be looking at a felony. Eventually it's just like anything else. Information is going to get out. We're going to get complaints, information, and it's not going to be a good day," said Herndon.
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Herndon said the suspect has not been charged yet but once that person is, the charge will be possession of untaxed whiskey, which is a misdemeanor. However, if agents allege that the suspect owned the still, charges will be upgraded to a felony.
No one is in custody at this time. The investigation is ongoing.
ABC is the state agency responsible for regulating the legal and responsible dispensing of alcoholic beverages.
LICENSE STATE NEWS
MA: Lawmaker supportive of tribes’ bid for later alcohol service at casinos
The Day By Brian Hallenbeck, Day staff writer June 28, 2018
A key member of the state legislative committee that oversees gaming said Thursday he’d be supportive of the Mashantucket Pequot and Mohegan tribes’ bid to extend hours of alcohol service at Foxwoods Resort Casino and Mohegan Sun.
“In order for them to remain competitive, it’s something we certainly need to look at,” said Rep. Joe Verrengia, the West Hartford Democrat who co-chairs the Public Safety and Security Committee. “We’d need to have an open, transparent discussion about all the issues involved and with all the groups that want to comment, like MADD (Mothers Against Drunk Driving).”
The tribes’ renewed interest in later alcohol service stems from the Massachusetts Gaming Commission’s approval last week of later hours of service at MGM Springfield, the nearly $1 billion resort casino set to open Aug. 24 near the Connecticut border. The new casino won permission to serve alcohol to active gamblers until 4 a.m. daily — two hours later than otherwise allowed.
Alcohol service in Connecticut, including at the casinos, is prohibited later than 1 a.m. on weekdays and 2 a.m. on Friday and Saturday nights.
Verrengia said authorizing extended hours of alcohol service at the casinos likely would involve a public hearing during next year’s session of the General Assembly.
"It's a very sensitive issue," he said.
INTERNATIONAL NEWS
Asia: Starbucks stirs fears with alcohol sales New flagship outlet risks tempting those under the age of 18 to try drinks that can only be sold to adults, and it must ensure children are not served
South China Morning Post June 29, 2018
Spaces are so cramped for Hong Kong’s teenagers that fast food restaurants and coffee shops double as places to do homework and hang out with friends. A decision by the Starbucks chain to sell alcohol at its newly opened flagship store in a part of Causeway Bay that is commercial, office and residential should give us pause for thought.
Its coffee-infused beers and cocktails blur a line that may tempt those under the age of 18 to try drinks that can legally be sold only to adults. Authorities should have given more stringent consideration before issuing an alcohol licence, and the company has an obligation to check the identity cards of its young customers.
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Parents think of coffee shops as safe environments for their children. Coffee is not considered a harmful drink; caffeine helps some students get through arduous homework and study sessions. Alcohol is quite another matter, though, with teens more vulnerable to addiction and risks associated with excessive drinking, including accidents, violence and health problems.
A relaxed atmosphere in which students are surrounded by adults drinking alcoholic beverages may create conditions or even pressure for them to also drink.
Hong Kong has a relaxed attitude towards alcohol, with it being openly on show to minors in convenience stores and supermarkets. Unlike in many other jurisdictions, drinking is permitted in public places.
But alcoholic drinks cannot be sold to under-18s and it is the responsibility of sellers and servers to enforce the law. There is good reason for such regulations; young people are vulnerable to alcohol-related harm and risks as their brains and bodies are still developing.
Alcohol can contribute to mental health problems, deepen depression and anxiety and lessen inhibitions, even to the point of spurring action on suicidal thoughts.
Parents should openly discuss the risks with their children at an early age and reinforce the conversation from time to time to help reduce chances of them becoming problem drinkers.
Authorities have to give careful consideration when issuing licences. Starbucks and other places where teenagers go that decide to serve alcohol have to ensure drinks are not sold or given to customers under the legal age.
Canada: Updated Canadian industrial drug and alcohol policy model released to help manage cannabis legalization
JWN By JWN staff June 28, 2018
Energy Safety Canada and the Construction Owners Association of Alberta (COAA) have jointly released an updated alcohol and drug policy model they said will help industrial employers with the coming legalization of marijuana.
With the potential for increased cannabis use resulting from legalization, the associations said that many Canadian employers are looking to strengthen or update their alcohol and drug policies. The Canadian Model for Providing a Safe Workplace is designed to provide guidance for the construction and oil and gas industries to ensure adherence to employers’ legal obligations to maintain a safe work environment.
“Over the last decade, the use of alcohol and drugs in the oil and gas industry has been an ongoing safety concern — the Cannabis Act adds another layer of complexity to this existing issue,” Energy Safety Canada vice-president Paula Campkin said in a statement.
The implications of a worker stepping onto a worksite unfit for duty in safety-sensitive environments can, and has, resulted in serious consequences that could affect not only workers, but also surrounding communities and the environment, the associations noted.
“Currently there is a legislative gap in Canada regarding the use of random testing to address impairment in the workplace. This is a complex discussion that requires thoughtful consideration amongst multiple stakeholders. The Canadian Model for Providing a Safe Workplace developed by COAA and Energy Safety Canada provides guidance and structure to effectively manage the risk of impairment in safety-sensitive roles within current legislation,” said Energy Safety Canada president Murray Elliott.
“We believe employers working in safety-sensitive industries need the right controls to ensure workers and the public are protected from alcohol and drug impairment risks — the Canadian Model gives these employers a foundation to put these controls in place.”
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Philippine: Amendment of ordinance on drinking alcohol in public places sought
Philippine Information Agency CdeOSP June 29, 2018
CAGAYAN DE ORO CITY, June 28 (PIA) -- The Cagayan de Oro city government is set to revisit its ordinance on drinking alcohol in public places.
The City Council committee on police, fire, and public safety chaired by Councilor Romeo V. Calizo discussed last week the proposal to amend Ordinance No. 5133-95 or “An ordinance prohibiting the drinking of alcoholic liquor and other intoxicating beverages in all public plazas, parks, roads, sidewalks and alleys of the city and its barangays except on official functions.”
Based on the ordinance, alcoholic liquor refers to spirituous or intoxicating liquors of any kind and includes whiskey, ale, beer, brandy, gin, rum, champagne, basi, tuba, mallorca, or any other beverage liable to produce intoxication.
Under the law, it is unlawful for any person to drink alcoholic liquor and other intoxicating beverages in public plazas, parks, roads, sidewalks and alleys of the city and its barangays except on official functions or occasions duly authorized, sanctioned or approved by the barangay council concerned or the City Council and/or covered by a permit issued by the Office of the Barangay Captain or the city mayor.
Councilor Calizo said there is a need to revisit the ordinance to ensure its effective implementation.
According to a representative of the Cagayan de Oro City Police Office (COCPO), though the ordinance had long been enacted, no one has been penalized until this time.
He said COCPO only conducts patrolling and/or “pamadlong” in various areas.
Violators were only required to pay a regular penalty or fine, which is not based on the provision of said ordinance, Calizo added.
The ordinance imposes a penalty of imprisonment of not less than one month and 10 days but not more than four months or a fine of not less than P500 but not more than P1,500 or both fine and imprisonment at the discretion of the court.
Since the implementation of the ordinance is tedious on the part of the police, it was suggested that a citation ticket, patterned after Roads and Traffic Administration (RTA) procedures, be issued to violators.
Community service, as another form of penalty, was also recommended.
Calizo said these suggestions will be studied by the City Legal Office and incorporated in the amendatory ordinance. (JAO/CdeOSP)
PUBLIC HEALTH NEWS
How much drinking is healthy? When it comes to alcohol, the key is moderation. Here's a closer look at the connection between alcohol and your health.
Health24 June 29, 2018
People who have a few drinks a week tend to live a bit longer than teetotallers, but even moderate drinking may raise the risk of certain cancers, a large, new study finds.
The research is the latest to look at the question: What level of drinking might be "healthy"?
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Drink in moderation
It's a complicated issue to study, and that's led to some confusing public health messages, the researchers noted. The new report does not put those questions to rest. But experts said it does suggest that if people already drink, they would be wise to minimise it.
The findings were published online in the journal PLOS Medicine.
According to The Heart and Stroke Foundation South Africa, if you drink alcohol, you should do so in moderation. They recommend not more than two drinks per day for men and one drink per day for women.
It also suggests people shouldn't seek health benefits by having that second glass of wine each night, said lead researcher Andrew Kunzmann, of Queens University Belfast, in Northern Ireland.
The study, of nearly 100 000 older US adults, found that lifelong light drinkers were somewhat less likely to die over the next nine years. That was in comparison to both non-drinkers and heavier drinkers.
"Light" drinking was defined as one to three drinks per week for both men and women, a drink being a 12-ounce (340mg) beer or a five-ounce (142mg) glass of wine, for example.
Kunzmann stressed that the results do not prove that light drinking, itself, brings any health benefits.
"We urge caution in interpreting these results," he said.
Studies contain flaws
There could be many other things about light drinkers, higher incomes, better diets or higher exercise levels, for example, that explain their greater longevity. Kunzmann said his team tried to account for as many of those factors as possible, but couldn't weigh everything.
A researcher not involved in the study was more blunt. "It's probably not the light drinking," said Timothy Stockwell, who directs the Canadian Institute for Substance Use Research at the University of Victoria. "It's probably something else about those people."
But what about the evidence tying light to moderate drinking to a lower risk of heart disease?
Over the years, many studies have suggested that benefit, but they've had flaws, Stockwell said. One major issue, he explained, is that former drinkers are often lumped in with "non-drinkers" and some of those former drinkers may have quit for health reasons or concerns about their drinking. In his own research, Stockwell has found that when your account for those study flaws, the "benefits" of moderate drinking disappear.
Kunzmann agreed that the former-drinker issue is a problem in many studies. But older adults in this study were asked about their lifetime drinking habits and death risk was lowest among people who'd been, on average, light drinkers their whole adult life. Over nine years, nearly 10% of the study participants died, while almost 13% developed cancer, the findings showed.
No consensus on 'low risk'
Compared with light drinkers, lifelong non-drinkers were about one-quarter more likely to die. Meanwhile, the risk was 19% and 38% higher, respectively, among men and women who drank heavily. ("Heavy" was defined as two to three drinks per day, for both sexes.) On the other hand, the risk of developing cancer tended to inch up the more often people drank – especially for alcohol-related types, such as cancers of the throat, mouth, oesophagus and liver.
So, when the researchers looked at the combined risk of developing cancer or dying, light drinkers still came out on top, but not by much: Non-drinkers were 7% more likely to develop cancer or die than light drinkers were. That risk was 10% higher among heavy drinkers, and 21% higher among "very" heavy drinkers (three drinks or more per day).
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For now, Stockwell said, there is no scientific consensus on what a "low-risk" level of drinking might be. But he agreed with Kunzmann on the bottom-line message: If you already drink, minimise it and don't start drinking more because you think alcohol is good for you. "It's unlikely you'll become less healthy by cutting down on your drinking," Stockwell said.
Take this quiz to find out if your drinking can be affecting your health.
INDUSTRY NEWS
What's killing Big American Beer? More Americans are putting down Buds and Coors, instead grabbing wine, liquor, Corona and Michelob.
CNN By Nathaniel Meyersohn June 29, 2018
Americans' changing drinking habits have been taking shape for years, but the trend accelerated in 2018. Beer shipments from US breweries are down 3.5% so far this year, according to The Beer Institute, an industry trade group.
The big four US brands — Bud Light, Miller Lite, Coors Light, and Budweiser — have been hit particularly hard.
What's wrong with Big American Beer? Drinkers think it's stale, compared to the innovative new brands and creative concepts emerging from craft breweries, vineyards and distilleries.
"Well-established category leaders are finding it challenging to maintain their relevance against a backdrop with so much innovation and new brand activity," said Cowen analyst Vivien Azer. "You now see a much more promiscuous alcohol consumer."
Brewpubs and axe-throwing bars
A wider selection on the shelves and growing concepts, such as brewpubs, taprooms, music festivals, axe-throwing and similar gaming bars, have created challenges for the once-dominant players. More people are also drinking when they eat out at restaurants or order food at home.
"We estimate that meals represent over 40% of total alcohol-appropriate occasions globally, though beer is underrepresented," Anheuser-Busch InBev (BUD) CEO Carlos Brito told analysts last month.
American drinkers have found that beer doesn't go with everything. Instead of choosing beer for every alcohol occasion, more people are making their decisions based on social activities, Nielsen alcohol analysts say.
Azer said drinkers today might reach for a Mimosa at brunch, but pick a glass of wine or a cocktail at happy hour, bourbon on a cold night, or a beer during a Sunday football game.
AB InBev, the distributor of Budweiser, Bud Light, and Stella Artois, is trying to reposition its beers to fit the changing drinking environment.
"Budweiser is the perfect beer for high-energy, premium party occasions such as Tomorrowland," Brito said.
Generational change
Shifts in younger drinkers' preferences have upended the industry.
Millennials have shown a tendency to experiment across categories, explained Eric Shepard, executive editor of trade publication Beer Marketer's Insights.
Fewer people today say they exclusively drink beer or wine, and category lines are blurring, with the rise of flavored malt beverages, spiked seltzers, and exotic bourbon and whiskey wines, Nielsen analysts have found.
More women are also drinking. Women favor wine and cocktails at a higher rate than men, these analysts say.
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Craft brews, once the bright spot in the US beer industry, are beginning to grow at a slower pace.
"There's a certain saturation point that you reach in any kind of trend," said Robert Ottenstein, an analyst at Evercore ISI. "Not everybody is an experimenter."
Many drinkers have settled into their go-to craft brands after testing out the myriad lines and flavors that have cropped up in recent years.
At a Stifel analyst conference earlier this month, outgoing Craft Brew Alliance (BREW) chief financial officer Joe Vanderstelt said that many craft lagers were not immune to drinkers replacing beer with wine and spirits. Craft Brew believes its Kona brand can continue to attract new drinkers.
Craft wine and liquor
Wines and liquors — roses, proseccos, bourbons, whiskeys, tequilas, and cognacs — have recently taken advantage of the same phenomenons that led to the craft explosion, said Mimi Bonnett, an analyst at consumer research firm Mintel.
"Most wines and spirits are also well positioned to leverage the nuances of 'craft' without much effort," she said. "They share many of the same traits: heritage, hand-craftsmanship, aged qualities, regionality, a sense of premium and, in some cases, small batch."
Tito's Handmade Vodka has been a "blockbuster" over the past several years, Ottenstein said, while Jack Daniel's brands have led to a whiskey resurgence.
"It was really the launch of Jack Daniel's Tennessee Honey that set the category on its growth cycle," Azer said.
Big beer slips
"Growth in wine and spirits has continued. There's no doubt about that," MillerCoors CEO Gavin Hattersley said last month. 21- to 27-year old drinkers have drifted away from beer, Hattersley told analysts.
MillerCoors' owner Molson Coors (TAP) reported a 3.8% loss of volume in the United States last quarter. The weak results drove its stock to a four-year low. AB InBev reported a 4.1% decline in North America.
The most recent quarter was another mark in the steady decline of beer's popularity and the erosion of AB InBev and Molson Coors' market share.
Since 2002, beer's share of the alcohol market has fallen to 46% from 54%, according to Cowen. Wine has jumped to 37% from 30%, while spirits have ticked up to 17% from 16%.
Corona time
Americans are still drinking beer -- just better beer. The premium end of the market is growing faster than the bottom portion.
"There's a huge shift toward higher end beer," Ottenstein said.
Constellation Brands (STZ), the Mexican-based distributor of Corona, Modelo and Pacifico, has capitalized on Americans' love for imported lagers. Shipments from Mexico, the largest beer exporter to the United States, were up 9.5% through May, the Commerce Department said.
Constellation is now expanding with new lines such as Corona Premier and Corona Refresca.
Premier will take on Michelob Ultra, a low-carb light beer that has been one of the most successful beers for AB InBev. It has grown its share for three straight years by appealing as a "lifestyle" beer for more affluent, active drinkers.
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Jack Daniel’s Severs Sponsorship of Alaska’s Iditarod Dog Race
VinePair Produced by Cat Wolinski June 28, 2018
Jack Daniel’s parent company, Brown-Forman announced the Tennessee whiskey brand will no longer sponsor Alaska’s Iditarod Trail Sled Dog Race, a relationship it has had for 15 years.
The whiskey company has decided to go in a different direction, instead focusing on efforts to partner with the National Basketball Association, according to a spokesperson.
Jack Daniels isn’t the first to drop its sponsorship of the Iditarod race: Wells Fargo pulled out of the event last year, the Washington Post reports.
PETA believes it had an impact on the decision by Jack Daniel’s. The animal rights group claims it contacted Jack Daniel’s after the deaths of five dogs connected to the 2017 race. The Iditarod also had its first dog doping scandal in 2017. And this year, another dog died due to aspiration pneumonia. According to PETA, a total of more than 150 dogs have died in the Iditarod’s history.
However, a Jack Daniel’s spokesperson said the incidents were not related to its decision. “As a sponsor of The Iditarod for 15 years we have been particularly impressed with the utmost care in which the animals are treated by the race veterinarians, the dog sled teams and everyone associated with this event,” he wrote to the Associated Press.
Jack Daniels also made headlines this week when it warned consumers the price of its whiskey will likely spike about 10 percent in Europe due to the Trump Administration’s trade tariffs. Doggonit.
Guinness is to open its first US brewery in more than 60 years
CNBC By David Reid June 29, 2018
• Guinness to open a brewery near Baltimore, Maryland. • The facility will employ around 200 people. • The firm's famous dark stout will not be brewed at the U.S. plant.
Guinness is to open a brewery in the U.S. for the first time in more than 60 years, following an $80 million investment.
The brand’s owner Diageo said in a statement Thursday that the brewery near Baltimore will include a visitor centre, a 270-seat restaurant and a tap room. It added that around 200 jobs will be created.
Guinness was established in Ireland in 1759 and its dark stout has grown into a world famous brand. The beer-maker said none of the company’s stouts will be brewed in Maryland, however, with the site initially focused on producing lager.
According to the Beer Institute’s 2016 report, the U.S. drinks industry contributes more than $250 billion to the economy each year. But the sector is undergoing rapid change as younger consumers turn away from big U.S. brands in favor of European labels or domestically-produced craft beer.
"The USA is probably the most dynamic and exciting beer market in the world right now, and, put simply, we'd like to be closer to the action," Diageo said in a statement.
"Having a brewery in the USA will help us understand and respond to trends more quickly, as well as brew smaller batches and get them to market faster," it added.
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Guinness currently brews in 49 countries, but until now has had a limited footprint in the United States. The firm briefly owned a brewery in New York from 1949 to 1954.
The Baltimore site will officially open on August 3.
DAILY NEWS
TTB Issues Industry Circular on Calculating Effective Tax Rates for Certain Domestic and Imported Distilled Spirits
TTB June 28, 2018
On June 27, 2018, we issued Industry Circular 2018-4, which provides guidance to distilled spirits plants and importers on calculating effective tax rates under 26 U.S.C. 5010 for distilled spirits products that contain eligible wine and eligible flavors and that are subject to reduced tax rates under the Tax Cuts and Jobs Act of 2017 (the Act).
Industry Circular 2018-4, Calculating Effective Tax Rates for Distilled Spirits Products Containing Eligible Wine and Eligible Flavors, and Obtaining Approval of Standard Effective Tax Rates for Imported Distilled Spirits Products
Visit our Craft Beverage Modernization and Tax Reform page to view this and other guidance.
A timely reminder of the dangers that come with drinking alcohol during a heatwave
Joe By Rudi Kinsella June 29, 2018
The weather is gorgeous, but it's still important to stay safe.
We know that one of the first things you think about when you see this beautiful sun is that it makes for perfect drinking weather.
Whether you want to head down to the park with a couple of cans, or to the local beer garden to watch the football, this really is pints weather. Responsible pints weather, of course.
But with this in mind, we need to make sure that we're ultra careful when it comes to consuming alcohol in the sun.
So Drinkaware have compiled a list of tips to make sure that you stay safe while having fun this weekend. Check them out below and make sure to heed them, because it's going to be very, very hot.
Drink plenty of water
Consuming too much alcohol can lead to dehydration. With the sun set to stick around for the forseeable, don't forget to stay hydrated by alternating each drink with water.
Why not keep a jug of water on the table to make this easier to remember?
Keep track
Less than 3% of Irish adults can correctly identify the HSE low-risk guidelines, but they are important to know and can help you to see how much you are really drinking over the week.
Remember these are guidlines, not a target:
Women - up to 11 standard drinks (110g pure alcohol) spread out over the week, with at least two alcohol-free days.
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Men - Up to 17 standard drinks (170g pure alcohol) spread out over the week, with at least two alcohol-free days
Avoid swimming
Alcohol and swimming don't mix. In fact, according to Irish Water Safety, alcohol is a factor in over 30% of all drownings in Ireland.
This is because alcohol affects your perception of danger, making you more likely to take unnecessary risks.
Never swim if you have consumed alcohol.
Drinking at home? Use a measure
Drinking in the garden may seem like a great idea, but it can often lead to drinking more than you intended.
Measure out your drinks to keep track of how much you are really drinking.
Never drink and drive
One in 10 arrests for driving under the influence are made between 8am and 2pm. The time of your last drink at night will affect when it's safe for you to drive the following day, so there could still be alcohol in your system the morning after drinking.
On average, it takes one hour for the body to process one standard drink and there's no quick fix - only time.
If you're planning after-work drinks in the sun, leave the car at home.
Great Scott! ODOT boards feature resident-submitted safety message
News 5 Cleveland By Ian Cross June 28, 2018
CLEVELAND - If you were driving your DeLorean at 88 miles per hour down an Ohio highway last weekend, you were probably going way too fast to notice the Doc Brown-inspired safety messages on the electronic billboards around the area.
Over 130 freeway message boards around the state featured the message: “Great Scott! Watch your speed McFly,” which, for you millennials, is a reference to the 1985 film "Back to the Future" starring Michael J. Fox and Christopher Lloyd.
The message was submitted by Thomas McCreanor of St. Bernard via the Ohio Department of Transportation’s new “Zero Deaths” website, focusing on reducing highway deaths to zero.
Residents can submit their ideas for messages to display on ODOT boards across the state here. The submission has a character limit: 17 characters for each of the three available lines - 51 characters total.
Since 2015, ODOT has been mixing it up with attention-grabbing safety messages, said Matt Bruning, the department's press secretary. He said the goal of the program was to break up the stale and cliche traffic safety messages we've all heard for years, such as "Click it or ticket," "You booze, you lose" and "Drive sober, get pulled over."
A committee of officials from ODOT, Ohio Department of Public Safety, and the National Highway Traffic Safety Administration choose the messages that appear, and they often match the messages to holidays (e.g. "Santa sees you when you're speeding" and "Turkey says buckle buckle") and other calendar events, Bruning said.
Last year, ODOT opened it up the public by allowing anyone to submit an idea for a message. While they get some great ideas, Bruning said some are a little too edgy for the public, such as "Get your head out of your apps." That one did get a laugh around the department, he said.
While Bruning admits there's no way to measure the exact success of the program, he shared one story of a message having an effect in the northeast Ohio area. He said a driver on I-90 in Lake County saw that another
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driver noticed a sign that read, "That seatbelt looks good on you." The driver and passenger then buckled their own seatbelts.
There were 1,177 traffic fatalities in Ohio in 2017, a 4 percent increase over the previous year, according to ODOT. Preventable traffic deaths have risen in Ohio for four years in a row.
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