NAB

The Pursuant Platform represents a comprehensive fundraising,

consulting, and services offering for non-profit organizations.

For the first time ever, there is one firm that can help you study,

plan, and execute comprehensive fundraising strategies focused

on growing your organization.

Pursuant companies have raised over $20 Billion for our clients.

INTRODUCTION TO PURSUANT

Fundraising Functions:

• Acquisition• Cultivation• Cultivation• Solicitation• Recognition• Observation

Helping those who do good, do better.

It is no accident that Pursuant has spent the better part of a decade working in the

non-profit space. Pursuant shares the vision of the non-profit, changing lives

through charitable work. We consider it a great opportunity to be able to apply our

expertise in creative strategy and technology to your pursuit of change.

INTRODUCTION TO PURSUANT

There is a satisfaction that comes with client service. There is an added bonus when

that service leads to transformational change through the good work of your

organization. Pursuant expects to be changed and made better by client

relationships and believes your organization will be changed for the better as well.

It is not too ambitious to believe a company can change the world. Pursuant

engages and supports organizations that are making a difference every day.

• Purdue Magazine • Life Outreach International • UCLA Fund

UNDERSTANDING SOCIAL MEDIA

The latest evolution on the internet is social media which has fundamentally

changed the expectations of internet users. The internet is now interactive and

communication is expected to be two way.

Unifyer was created as a web based communication tool with the addition of

social networking components to allow group networking and collaboration.


There was an increasing need for communication beyond e-mail and Unifyer

allows for organizational communication as well as multi-directional

communication.


What is…

• Social Media?• Social Media?• Social Networking?• Online Community?

It is not…



It is a conversation hosted on:

COMMUNICATION

Content Place

INFRASTRUCTURE

Conduit Platform


SOCIETY

Culture Passion

CONVERSATION

Community Participation

Content Place


Offline Community Enhanced Online

In 2006 Nike launched Nike +.At the time they owned a 48% share of the running shoe market in the U.S.

By 2008 Nike owned a 61% share of the running shoe market.


Online Community Continued Offline

Organized, promoted, and hosted in a 3 week period. Events in 203 cities

internationally, raised over $250,000 in one night for Charity Water.


Social Media is a conversation that enhances aRelationship – both online and offline.

The Cluetrain Manifesto

6. The internet is enabling conversations among human beings that were simply

not possible in the era of mass media.

9. These networked conversations are enabling powerful new forms of social


9. These networked conversations are enabling powerful new forms of social

organization and knowledge exchange to emerge.

95. We are waking up and linking to each other. We are watching. But we

are not waiting.

These conversations will happen with or without the NAB. You need to make it a

priority to leverage your INFLUENCE and ENGAGE in the conversation.

Unifyer Demo


Unifyer Demo

North American Baptist’s Model

Missions


NAB

Youth Ministry

Church Planting

Leadership

Regional Assoc.

Tribes: We Need You to Lead Us – Seth Godin


NAB

What does all of this mean for the NAB?

North American Baptist can now harness the collective knowledge, experience, and wisdom of every member church.

Collectively these churches can assist and challenge one another to change the

North American Baptist Conference

Collectively these churches can assist and challenge one another to change the

way ministry is done. Each church has an area where they need help and an area

where they can help another church. The end result should be more effectiveand efficient ministry at local churches across the country.

How do we make it happen?

Unifyer Strategy

• Who has access?Data

North American Baptist Conference

• Who provides content?Content

• How do we communicateand cast vision?Promotion

NAB church leaders vs Open Registration• Only allowing NAB church leaders, allows for a feeling of exclusivity, potentially adding value to the NAB membership.

UNIFYER STRATEGY

• Who has access?Data

adding value to the NAB membership.• Open Registration allows for the network to expand more rapidly and extends the potential reach of the community as well as creating potential new interest in NAB events and membership.

Pre-load users vs. create new accounts• Pre-loading users allows for ease of adoption and creates a sense of value immediately.

• Asking everyone to create new accounts will mean that the community consist only individuals that have opted in and are therefore more engaged.

Is there any database integration?• Integrating databases will allow for us to share information back to you such as

Name, Title, and Church. Changes in this information could become valuable information for offering NAB membership and services to pastors when they change position.

VJust like any conference, the key to success of the community is content. The most important thing to do is identify content sources in each key area.

UNIFYER STRATEGY

• Who provides content?Content

important thing to do is identify content sources in each key area.

Content providers need to be given access prior to launch and should be given time to create and input content.

Timeline: 3 months – approximately 1 month for each stage

IDENTIFY TRAIN CREATE

• Rob McCleland• Speakers from NAB Conferences• NAB Staff & Regional Ministers

• Ministry Bloggers• External RSS Sources• Staff from NAB Member Churches

V2 Stages of Promotion

•Soft launch to Content Providers, Advocates, Champions

UNIFYER STRATEGY

• How do we communicateand cast vision?Promotion

•Soft launch to Content Providers, Advocates, Champions•Launch to Church leaders

Pursuant Options•E-mail campaign, Microsite, PURL

NAB Options•Monthly e-mails, Conferences, Catalogs

SOFT LAUNCH

LAUNCHVIRAL

SPREAD

Timeline: 6 weeks for each Launch phase, Viral Spread is ongoing

Documents

NAB