Slide 1

Publisher Group updates & GoalsJFM 2012BRAND SOLUTIONS1One Manwith a Aim to capture the World

Confidential#Damsel in Distress

Needless to sayVonageEmiratesBell CanadaAt&TNissanWestern UnionKraftKIAUnilever CanadaDHLRogersRBCMcDonalds

Confidential#Too many targets

SrilankaChinaPhilippinesUAEBangladeshNorth KoreaPakistanConfidential#Victory!Through negotiations & Gyaan

Confidential#

Publishers / Inventory Overview

BRAND SOLUTIONS6Top Genre Inventory Consumption/Campaign

Confidential#7Top International Premium Publisher we work withConfidential#8Estimated Inventory Available as per Language/Month Confidential#9 Key Publisher updates

Top Publishers & Revenue TrendsInventory Consumption MoM/Profit MarginsNew Publisher's Addition Canada Exclusive / Bulk Deals

Confidential#10

Publisher Overview - Hindustantimes.com

BRAND SOLUTIONS11Hindustatimes.com Average Monthly Inventory Consumption in Million 2011

Key Highlights - Atom Backfilling is replaced by Pubmatic to generate better Ecpm starting Nov 11

HT Exclusive Canada Confidential#12Total Available Inventory consumed till Dec 11 - 18.8 million impressions.

Highlights 50% inventory is consumed by Atom, 39% by Direct Campaigns and 11% by Pubmatic

HT Inventory Consumed Aug - Dec 2011

Confidential#13Average monthly revenue in 2011

HT revenue trend in 2011Highlights:Majority of the revenue is contributed through Direct Canada Campaigns.Improvement is been seen after plugin Pubmatic for backfilling.Confidential#14

Publisher Overview Web18/E18BRAND SOLUTIONS15Ibnlive,In.com,Moneycontrol,Cricnext inventory consumption Nov-Dec 2011

Concern Areas- Majority of consumption is done via Atom Backfilling @ net Ecpm 0.01Overall Revenue net to Komli is -61% because of MG to Publisher.Pubmatic is not been able to do BackfillingWeb 18 & E18 Bulk Deal Canada Confidential#16

Top Publishers Revenue TrendBRAND SOLUTIONS17Top South Asian Publisher Revenue Net to Komli Confidential#18Top International Publishers Revenue Net to KomliConfidential#19Current Inventory status Canada

Total Monthly inventory available: 30Million+MoMTop PublishersTimesofIndia

Rediff

Hindustatimes

OneIndia

Bollywoodhungama

Cricbuzz

Ibnlive/Moneycontrol

Msn

Confidential#20Current Inventory status US5%Total Monthly inventory available : 70million+MoMTop PublishersInquirer.netPhilstar.comSmashitsIbnlive/In.com/CricnextCricbuzzBollywoodhungamaTimesofIndiaRediffOneIndiaimesofIndiRediff.com

Confidential#21Inventory approach / New Initiative for 2012Confidential#22Publisher pipeline / Way forwardConfidential#23

MediaMath

BRAND SOLUTIONS24MediaMath is the leading provider of digital media trading technology and services, and invented the demand side platform

Access to SSPs: AdBrite, AppNexus, Google Adx, Lijit, RMX, Ad Jung, Casale Media, Improve Digital, Open X, Rubicon Project, AdMeld, Context Web, Life Street, Pubmatic

Capabilities: CPM, CPC, CPL CampaignsTargeting on specific sitesTargeting through data providersState Level Targeting possible for all countriesSite-Transparecy

Media MathConfidential#25 Ethnic Groups available via Media Math(MM)

Confidential#26MediaMath

AdvantagesPresently 85% of Chinese and Filipino campaigns are uploaded on MM

Good Profit Margins

Site Transparency and impression break-up by the UI

Easy Optimization

DisadvantagesDifficult to access SGsNo Premium/targeted/guaranteed Inventory City level targeting is only possible in USACannot do video, innovations etcConfidential#27

Campaigns - North American - Overview

Account Managers PerspectiveBRAND SOLUTIONS28Ad network deliveriesWe have done about an monthly average of $ 144,000 USD between April and DecMay and August the Delivery $$$ is low but % delivery was close to 90%++

Confidential#29Getting Reports within 5 working days of campaign launchGetting creatives 2 working days in advance of campaign launchChecking special instructions on campaigns by sales + AM on NAV IOFree hand in terms of Optimization

Campaign Performance and SuggestionsConfidential#30

Case Study

BRAND SOLUTIONS31Case StudyCampaign which worksHow we can replicate the process for future and other campaigns

Campaign which does not workPossible solutions for campaigns which are city targeted

Campaign which could have workedCampaign which did not work due to internal communication gapConfidential#32Mc Donald's : What worksMedia buying and PlanningYear 2011 main publishers: Philstar, Inquirer and Aktiv Digital Year 2012 Main Publisher : MediaMath

What WorksIn spite of unrealistic expectations overall delivery is constant Constant communication Tracking the campaigns religiouslyTags are received well in advance by the client Way forwardReduce dependency on MediaMath for Chinese and Filipino PublishersGive Mc Donald's more options in terms of publishers, video and rich media Realistic expectations set to clients

BackgroundGot our first IO on January, 2011Total IO Value from Jan Dec: $304,984.00

Filipino: 60% Chinese:40%

HighlightsWorks with Komli only for international publishers

The agency works with Filipino and Chinese publisher directly who are based out in the USOther Ad network: Admaru

Mc Donalds as a client spends 90% of their online spend on specific ethnicities

Confidential#33Emirates Media buying and PlanningYear 2011 main publishers: TOI, IBNlive, Smashits, CricbuzzMedia Planning and buying is done as per creative split, geo-targeted and pub wise split

What does not workDMA level targeting to specific citiesLimited scope for optimizationDelayed response from client

Way forwardMedia Planners should have the freedom to shift budgets AM should have be given wider scope to optimize the campaign as per creative and best performing regionRealistic projections on Impression volume, population in particular city/ state

Background

Previous Agency for Emirates: Zenith OptimediaDelivery previous quarter: 100%

OND IO Value for OND: $106,600Present Agency: Starcom Mediavest

Confidential#34FidoMedia buying and PlanningFilipinos were the main target groupFacebook+ DisplayThe campaign ran though Indoor media

What went wrong?No clarity from publisher (Indoor Media)No clarity between the sales and the media planning+ AM teamFacebook: Creatives were delayedCommunication was not right with the client

Way forwardTransparency between the sales and AM+ Media PlannerAccountability Extra precautions should be taken for campaigns which come in for the first timeSingle POC for campaigns which have muliti layersQuicker Damage Control

Background

Worked with the client for the first timeWas our first FB account

Display IO Value: $14,700Facebook IO Value: $ 6,300

Confidential#35Focus more on state and country level targeting campaigns

Need Projections and pipeline from sales in order to reach out new publishers

For ethnicities outside South Asian need more turnaround time for planning

Client feedback on plans and performance

SuggestionsConfidential#36Scale up South Asian and Chinese publishersPush for rich media and videoReach out to new clientsFigure out other ethnicities which can be targeted in Canada and USAFigure out scope for Facebook

Way ForwardConfidential#37Thank youBangalore | Chennai | Des Moines | Hong Kong | London | Manila | Melbourne | Mumbai | New Delhi | New York | Redwood City | Singapore | Sydney | Toronto

Web: www.komli.com | Tel: +91 22 2661 318538